WO2014042473A1

WO2014042473A1 - System for collecting and analyzing advertisement exposure information using mobile communication terminal, and method therefor

Info

Publication number: WO2014042473A1
Application number: PCT/KR2013/008325
Authority: WO
Inventors: 권혁
Original assignee: Kwon Hyuk
Priority date: 2012-09-17
Filing date: 2013-09-16
Publication date: 2014-03-20

Abstract

The present invention relates to: a system for collecting and analyzing advertisement exposure information using a mobile communication terminal for providing an advertiser with objective data for advertisement exposure by collecting and analyzing advertisement exposure information provided through an advertising medium provided in a specific place by using a mobile communication terminal, and provides a corresponding point (coupon and premium) thereto to a member providing the advertisement exposure information through the mobile communication terminal; and a method therefor. To this end, the present invention provides the system for collecting and analyzing the advertisement exposure information, comprising: a consumer terminal to which a camera is provided and in which an advertising service application is installed in a memory unit thereof for photographing an advertising image displayed through the advertising medium in real time by driving the camera together with the implementation of the advertising service application so as to transmit the photographed image through a communication network; and an advertising provision server for extracting the advertisement exposure information including the number of advertisement exposures and an exposure time from the advertising image transmitted from the consumer terminal, storing the extracted advertisement exposure information in an advertisement exposure information DB according to each advertisement, and providing the stored advertisement exposure information to the advertiser. According to the present invention, it is possible to provide the objectified information for the advertiser after collecting and analyzing the advertisement exposure information provided through the advertising medium provided in the specific place in real time, reduce a difference in opinion between the advertiser and an advertising agency in an advertising cost calculation process therethrough, and increase efficiency by efficiently distributing the advertising cost when determining the advertising cost.

Description

Ad exposure information collection and analysis system and method using mobile communication terminal

The present invention relates to a system for collecting and analyzing advertisement exposure information, and in detail, to collect and analyze advertisement exposure information provided through an advertisement medium installed at a specific place by using a mobile communication terminal, to provide advertisers with objective data on advertisement exposure. The present invention relates to an advertisement exposure information collection and analysis system and method for providing a corresponding point to a member providing advertisement exposure information through a mobile communication terminal (coupon, giveaway).

In general, an advertising medium is used as an intermediary used to deliver advertisements to consumers. As advertising media are closely related to product sales, their importance is increasing day by day as a means for maximizing the advertising effect.The types of advertising media are largely classified into print advertising, radio advertising, outdoor advertising, transportation advertising and online advertising. Do.

These various types of advertising media are in themselves limited to attracting the attention of consumers. Accordingly, in order to maximize the effect of advertising, recently, advertisement marketing incorporating advertisement media into popular sports has been developed and widely used. For example, according to a sporting event, marketing using a fence, a floor, or a scoreboard in an arena as an advertisement medium, or moreover, sports goods as an advertisement medium is performed.

For example, a technology using golf practice mats installed in indoor and outdoor driving ranges of golf, which has been established as a popular sports sport, has been popularized in recent years among sports events, and has been described in Korea Patent No. 10-1066715 (Registration Date: 2011. 09. 15) and the Republic of Korea Patent Publication No. 10-2012-0057019 (published: 2012. 06. 05) has been proposed.

The above-described prior art displays an image or advertisement on a golf practice mat using an image projector, or an advertisement receiving unit provided at a margin of a unit lawn where a golfer's eyes are focused, or a side margin of a sloped stepping plate where a golfer is rising. Proposed technology that displays advertisements continuously to golfers by installing a display panel for advertising displayed in a holographic manner.

However, the above-described prior arts can obtain the advertising effect by exposing the advertisement to the user who uses the golf practice mat, but the advertiser is not provided with any exposure information including the number of exposures and the exposure time of the advertisement through the advertising medium. Since there is no objectified information in the advertising cost calculation process, there is a lot of disagreement between the advertiser and the advertising provider.

Therefore, the present invention has been proposed to solve the problems of the prior art, and collects and analyzes the exposure information of the advertisement provided through the advertisement medium installed in a specific place in real time, and then provides the advertiser with the objective information. The purpose of the present invention is to provide a system and method for collecting and analyzing advertisement exposure information that can reduce the disagreement between the advertiser and the advertisement provider in the advertisement cost calculation process and improve the efficiency of the advertisement cost.

In addition, the present invention collects the advertisement exposure information that can induce the active participation of members by providing the corresponding points (coupons, prizes) to the member providing the exposure information of the advertisement provided through the advertising medium installed in a specific place and Another object is to provide an analysis system and method thereof.

According to an aspect of the present invention, a camera is mounted, and an advertisement service app is installed in a memory unit, and the advertisement medium is driven in real time by driving the camera in conjunction with the execution of the advertisement service app. The mobile terminal captures an advertisement image displayed through the communication network and extracts advertisement exposure information including an advertisement exposure number and an exposure time from the advertisement image transmitted from the consumer terminal, and extracts the extracted advertisement exposure information for each advertisement. It is stored in the advertisement exposure information DB, and provides an advertisement exposure information collection and analysis system including an advertisement providing server for providing the stored advertisement exposure information to the advertiser.

Preferably, the advertisement providing server recognizes an identification code included in the advertisement image transmitted from the consumer terminal, extracts the advertisement information including the advertisement place, the advertisement medium and the advertisement product where the advertisement image was photographed, and the extracted advertisement. The information may be matched with the extracted advertisement exposure information and stored in the advertisement exposure information DB.

Preferably, the advertisement providing server identifies and extracts the member information of the consumer providing the advertisement image through membership authentication linked with the execution operation of the advertisement service app, or extracts the identification information based on the terminal information of the consumer terminal. After that, the points are calculated by comprehensively considering the number and time of providing the advertisement image of the corresponding consumer, the accumulated points are calculated by adding the calculated points with the calculated points, and the ranking of each member is calculated by using the calculated accumulated points. Can be stored in the member information DB.

Preferably, the advertisement providing server may pay a corresponding coupon or giveaway corresponding to the ranking of each member and the calculated cumulative points.

Preferably, the identification code may be a number, a letter, a figure, or a combination thereof, or one selected from one-dimensional code (bar code), two-dimensional code (QR code), or three-dimensional code (smart tag).

Preferably, the advertisement providing server may calculate and provide an advertisement fee to the advertiser based on the advertisement exposure information stored in the advertisement exposure information DB.

In addition, the present invention according to another aspect for achieving the above object is (a) an advertisement providing server of the advertisement image of the advertisement medium photographed through a camera driven in conjunction with the execution of the advertisement service app installed in the memory unit of the consumer terminal And (b) the advertisement providing server extracting advertisement exposure information including an advertisement exposure number and an exposure time from the advertisement image provided from the consumer terminal, and storing the advertisement exposure information in an advertisement exposure information DB. (c) providing the advertisement exposure information collection and analysis method comprising providing the advertisement exposure information stored in the advertisement exposure information DB to an advertiser terminal.

Preferably, the step (b) is to recognize the identification code included in the advertisement image through the advertisement providing server to extract the advertisement information including the advertisement place, the advertisement medium and the advertisement product photographed, The method may further include matching the extracted advertisement information with the extracted advertisement exposure information and storing the extracted advertisement information in the advertisement exposure information DB.

Preferably, in the step (b), (b-1) the advertisement providing server identifies and extracts the member information of the consumer providing the advertisement image through membership authentication linked with the execution operation of the advertisement service app, or Identifying and extracting the extracted information based on the terminal information of the consumer terminal and calculating points in consideration of the number and time of providing the advertisement image of the corresponding consumer; and (b-2) accumulating the calculated points by adding the calculated points to the calculated points. Comprising the step of calculating the point, and (b-3) using the calculated cumulative points may further comprise the step of storing the ranking for each member in the member information DB.

Preferably, after the step (b), the advertisement providing server may further include the step of paying the corresponding coupons or prizes corresponding to the ranking and the calculated cumulative points by the member.

Preferably, after the step (b), the advertisement providing server may further include calculating an advertising cost based on the advertisement exposure information stored in the advertisement exposure information DB.

As described above, according to the present invention, after collecting and analyzing the exposure information of the advertisement provided through the advertisement medium installed in a specific place in real time, the advertiser provides the personalized information, and through this, While reducing the disagreement among ad providers, it is possible to efficiently allocate advertising costs, thereby increasing the efficiency of advertising costs.

In addition, according to the present invention, while providing a corresponding point to the member (consumer) that provides the exposure information of the advertisement provided through the advertising medium installed in a specific place, while providing a coupon or prizes according to the cumulative ranking points Can lead to active participation.

1 is a block diagram showing a system for collecting and analyzing advertisement exposure information according to an embodiment of the present invention.

2 is a block diagram illustrating the configuration of an advertisement providing server according to the present invention;

3 and 4 are flowcharts illustrating a method for collecting and analyzing advertisement exposure information according to an embodiment of the present invention.

Advantages and features of the present invention, and methods for achieving them will be apparent with reference to the embodiments described below in detail in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below but may be implemented in various different forms.

In this specification, this embodiment is provided to make the disclosure of the present invention complete, and to fully inform the scope of the invention to those skilled in the art. And the present invention is only defined by the scope of the claims. Thus, in some embodiments, well known components, well known operations and well known techniques are not described in detail in order to avoid obscuring the present invention.

Like reference numerals refer to like elements throughout. In addition, the terms used (discussed) herein are for the purpose of describing particular embodiments only and are not intended to be limiting of the invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. In addition, components and operations referred to as 'includes (or includes)' do not exclude the presence or addition of one or more other components and operations.

Throughout the specification, "consumer terminal" refers to a communication terminal capable of wired and wireless communication as a terminal possessed by a consumer. The term "advertiser terminal" refers to a terminal possessed by an advertiser, similarly to a "consumer terminal". Here, the communication terminal may be a mobile communication terminal (for example, a mobile phone, a personal digital assistant (PDA), a smartphone, a tablet PC, etc., which is easy to carry). In the present invention, the "consumer terminal" is preferably to use a smart phone as an intelligent terminal, but the "advertiser terminal" is not limited.

The communication terminal may include a wired / wireless communication unit, an audio / video input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a control unit, and a power supply unit. All of the above components are not essential and may be added or subtracted according to characteristics.

The communication terminal may store various applications in a memory. In the present invention, the advertising service app is installed in the memory. In the entire specification, the advertisement service app functions as a connection means for the consumer terminal and the advertiser terminal to access and provide advertisement exposure information by accessing the advertisement providing server. That is, the consumer and the advertiser may access the advertisement providing server only by executing the advertisement service app installed in each terminal.

The communication terminal may recognize, for example, an identification number, a one-dimensional code (bar code), a two-dimensional code (hereinafter referred to as a QR code) or a three-dimensional code (smart tag). Preferably, the camera and the app capable of recognizing them are installed to recognize QR codes.

The communication terminal is capable of internet communication, fax, transmission, etc. while moving, and includes a personal information management function. In everyday life, such as communication networks such as Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), LTE Advanced (LTE-A), Wibro / Wimax, WiFi, 3G (or 4G) Not only can you connect directly to the Internet using an easy-to-use Internet network, but you can also access it in a variety of ways using a variety of browsing programs.

The communication terminal is a satellite navigation device (GPS) -based, mobile communication network based, WiFi wireless LAN / sensor network based location recognition technology, or satellite navigation device and WiFi wireless LAN in order to utilize the location information using location-based services Can be built to use technology.

The communication terminal may be provided with location information based on a mobile communication network provided by a communication company. For this, the location information providing system based on a mobile communication network may include a base station, a location recognition server, and a terminal. Corresponds to

The communication terminal may be provided with location information by using a WiFi wireless LAN / sensor network base associated with the satellite navigation apparatus in order to solve a decrease in reception rate in indoor and building dense areas, which is a disadvantage of the GPS. The location information providing system using the WiFi WLAN / sensor network base may include a short range wireless communication network and an electronic tag.

The communication terminal is associated with a geographic information system (GIS) together with the location information obtained through the location-based service to display the location information on the map. Geographic information devices are for collecting, storing, outputting and analyzing geographical and geographically related data such as buildings, roads, rivers, contours, administrative boundaries, etc., and constructing, maintaining, editing, analyzing and processing various geographic information, It is a system that obtains spatial information through display and output and helps spatial decision making.

Throughout the specification, the "advertisement provision server" has the same configuration as a conventional web server in hardware in order to communicate data with the consumer terminal and the advertiser terminal, and in software C, C ++, Jaba, Visual Basic, Visual Contains program modules implemented through various types of languages such as C and performing various functions.

The "advertisement providing server" uses a web server program that is variously provided according to operating systems such as DOS, Windows, Linux, Unix, and Macintosh in general server hardware. A typical example may be a website used in a Windows environment, a CERN, NCSA, an APPACH, etc. used in an Internet Information Server (IIS) and a Unix environment.

The "advertisement providing server" has a database built in or outside to store and manage a variety of product information. The database refers to a general data structure implemented in a storage space of a computer system by using a management program, and refers to a data storage type that can freely search (extract), delete, edit, and add data. These databases can be relational database management systems such as oracle, infomix, sybase, DB2, or object-oriented database management systems such as gemston, orion, O2 and excellon. It can be implemented using an XML-only database such as Excelon, Tamino, Sekaiju, etc., and can have appropriate fields or elements.

Throughout the specification, "advertiser" refers to a subject that registers and updates product information to be requested to an advertisement providing server through an advertiser terminal, and stores a product information to be requested for advertisement in a database of the advertisement providing server. In addition, although "consumer" and "member" are mixed and described, this is for convenience of description, and "consumer" should be interpreted to include "member". In other words, in the present specification, a member who is a member who is connected to an advertisement providing server through a terminal owned by the consumer is a member.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. In addition, the terms defined in the commonly used dictionary are not ideally or excessively interpreted unless they are defined.

Hereinafter, technical features of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing an advertisement exposure information collection / analysis system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement exposure information collection / analysis system according to an embodiment of the present invention includes a consumer terminal 10 and an advertisement providing server 20. In addition, the advertiser terminal 30 may be further included. They are interconnected via the communication network 1 to perform data communication.

The consumer terminal 10 connects to the advertisement providing server 20 through the communication network 1. The consumer may access the advertisement providing server 20 by executing an advertisement service app installed in the consumer terminal 10. In addition, the consumer may access the advertisement providing server 20 by directly inputting the Internet address (URL) of the advertisement server 20 in the internet window of the terminal 10 or provide the advertisement through a search using an Internet search portal site. It is also possible to connect to the server 20.

The consumer may access the advertisement providing server 20 through the terminal 10 and then register through the membership registration process, or automatically register in the process of installing the advertisement service app. At the time of membership registration, consumer information may be stored in a database built in the advertisement providing server 20, for example, a consumer (member) information DB. The consumer information includes basic information such as name, social security number, address, contact information, gender, age, occupation, hobby, marital status, unique identification information of the consumer (terminal information), and advertisement exposure information photographed and provided directly by the consumer. And cumulative point information.

The consumer terminal 10 photographs the advertisement image displayed through the advertisement medium, and transmits the photographed advertisement image to the advertisement providing server 20 through the communication network 1. In this case, the consumer terminal 10 may temporarily store the photographed advertisement image in the memory unit, and then transmit the captured advertisement image to the advertisement providing server 20 or transmit the captured advertisement image to the advertisement providing server 20 in real time at the same time. have. Preferably, the recording is transmitted in real time at the same time as shooting.

On the other hand, the advertiser terminal 30 is connected to the advertisement providing server 20 through the communication network (1). The advertiser may access the advertisement providing server 20 through the terminal 30 to register and update the advertisement information. In addition, the advertiser may access the advertisement providing server 20 through the terminal 30 and receive real-time advertisement exposure information, that is, the number of exposures and the exposure time.

The advertiser, like the consumer, registers through the registration process before registering the advertisement information or viewing the advertisement exposure information. At the time of membership registration, advertiser information may be stored in a database built in the advertisement providing server 20, for example, advertiser information DB. In this case, the advertisement information includes a brand (company name), business number, corporation registration number, representative, representative, contact, address, region, product (product) information (product image, restaurant image, event event, price).

As described above, the consumer and the advertiser may access the advertisement providing server 20 through the consumer terminal 10 or the advertiser terminal 30, for example, the Internet address of the advertisement providing server 20 directly through the Internet window. You can connect by entering (URL) or by running an ad service app separately. In addition, the advertisement providing server 20 may be connected to the QR code provided by the advertisement provider.

The advertisement providing server 20 is a server operated by an advertisement provider. An advertisement provider is an agency that selects an advertisement place and an advertisement medium after receiving an advertisement for a specific product from an advertiser, and provides an advertisement for the product through the selected advertisement place and advertisement medium.

The advertisement providing server 20 may provide advertisement information about various products that an advertiser provides from the advertiser terminal 30, for example, region, field, industry, occupation, brand, product, food menu, issue, job listing, Event events and notification information are stored and managed in the database.

The advertisement providing server 20 receives the advertisement image provided by the consumer in real time through the consumer terminal 10 and collects and analyzes the advertisement image in real time and stores the advertisement exposure information including the number of advertisement exposures and the exposure time in a database. To store and manage.

The advertisement providing server 20 provides the advertisement exposure information stored in the database to the advertiser through the advertiser terminal 30 when the advertiser requests to view the advertisement exposure information on the product advertisement. In addition, the advertisement providing server 20 provides a point (or a coupon) to the consumer in accordance with the advertisement image provided by the consumer, and provides a prize to the corresponding consumer when points are accumulated for a predetermined score or more. In this case, the coupon or giveaway provided to the consumer may be a coupon or giveaway related to the product displayed through the advertisement image photographed and provided by the consumer.

The advertisement providing server 20 displays an identification code for recognizing an advertisement place in one side of the advertisement medium or the advertisement image in order to identify the place where the advertisement image provided through the consumer terminal 10 is photographed and the advertisement medium. desirable. In this case, the identification code may be a number, a letter, a figure (shape) or a combination thereof, or may be a one-dimensional code (bar code), a two-dimensional code (QR code), or a three-dimensional code (smart tag). Through this identification code, when collecting and analyzing advertisement exposure information, it is possible to collect information on an advertisement medium, a place, and even a region having excellent advertisement effect.

2 is a block diagram illustrating the configuration of an advertisement providing server according to the present invention.

Referring to FIG. 2, the advertisement providing server 20 according to the present invention includes a transceiver 21, an advertisement image identifier 22, an advertisement exposure information extractor 23, and an advertisement exposure information DB 24. . The apparatus may further include an advertisement cost calculator 29 that calculates an advertisement fee based on the advertisement exposure information.

The transceiver 21 receives the advertisement image provided from the consumer terminal 10 in real time through the communication network 1 and provides the advertisement image to the advertisement image identification unit 22. Advertisement exposure information is provided to the advertiser terminal 30 through).

The advertisement image identification unit 22 receives the advertisement image from the transceiver 21, and includes an advertisement medium and an advertisement including a place (region) where the advertisement image provided by the current consumer is photographed through the identification code included in the advertisement image. Identify and extract products. At this time, the advertising image identification unit 22 is a number, letters, figures (shape) or a combination thereof included in the advertising image, one-dimensional code (bar code), two-dimensional code (QR code), three-dimensional code (smart tag Identifies through an identification code consisting of

The advertisement exposure information extracting unit 23 extracts the advertisement exposure information including the number of advertisement exposures and the advertisement exposure time from the advertisement image provided from the advertisement image identifier 22, and then extracts the advertisement exposure information through the advertisement image identifier 22. The advertisement information (advertisement place, advertisement medium, advertisement products, etc.) and the advertisement exposure information DB 24 are stored.

The advertisement exposure information DB 24 stores advertisement information identified through the advertisement image identification unit 22 and advertisement exposure information extracted through the advertisement exposure information extracting unit 23. That is, the advertisement exposure information is stored for each identification code, that is, for each advertisement product (or for each advertiser) based on the advertisement information and the advertisement exposure information. Through this, the advertiser may use an authentication procedure using the terminal 30 possessed by the advertiser. The advertisement exposure information for each advertisement can be viewed in real time.

Accordingly, the advertisement provider may provide the advertiser with objectified and verified advertisement exposure information in real time based on the advertisement exposure information provided from the consumer in real time, and the objected advertisement exposure information through the advertisement cost calculation cost 29. By calculating the advertising cost based on this, it is possible to reduce the disagreement between the advertiser and the advertising provider in the calculation process, while efficiently allocating the advertising cost, thereby increasing the efficiency of the advertising cost.

As shown in FIG. 2, the advertisement providing server 20 according to the present invention includes a member identification unit 25, a point calculation and accumulation unit 26, a rank aggregation unit 27, and a member information DB 28. .

The member identification unit 25 extracts consumer information, that is, member information, which transmits an advertisement image to the advertisement providing server 20 through the communication network 1. The member identification unit 25 automatically performs member authentication through an execution operation of an advertisement service app installed in a terminal of the consumer, and may identify a member by extracting member information during the member authentication process. In addition, the member information may be extracted based on the unique terminal information of the consumer terminal 10 to identify the member.

The point calculating and accumulating unit 26 calculates a point based on an advertisement image directly photographed and transmitted by a member for each member identified by the member identifying unit 25, and then adds the calculated point to the accumulated point. At this time, the point calculating and accumulating unit 26 calculates points in consideration of the number and time of transmission of the advertisement image photographed by the consumer using his terminal, and calculates the points and the accumulated points. The cumulative points are calculated by summing.

The ranking counting unit 27 counts the ranking for each member through the accumulated points calculated by the point calculating and accumulating unit 26. The member rankings thus aggregated are used to pay coupons or prizes. In addition, the accumulated points calculated by the point calculating and accumulating unit 26 and the ranking for each member are stored in the member information DB 28, and the stored member information can be viewed by the consumer.

FIG. 3 is a flowchart illustrating a method for collecting / analyzing advertisement exposure information according to an embodiment of the present invention, and FIG. 2 illustrates a method for collecting and analyzing advertisement exposure information on an advertisement image provided through an advertisement practice mat. In connection, it demonstrates as an example.

2 and 3, the advertisement image is exposed to the golfer (consumer) in real time through the mat for practicing the advertisement. Thereafter, when the golfer runs an advertisement service app installed in his terminal 10 to transmit the currently displayed advertisement image to the advertisement providing server 20, the consumer terminal 10 and the advertisement providing server 20 automatically. ) Are interconnected via the communication network 1, and at the same time the camera mounted on the consumer terminal 10 is automatically executed.

At the same time as photographing the advertisement image using a camera mounted on the consumer terminal 10 is taken image is provided in real time to the advertisement providing server 20 through the communication network (S31, S32).

Thereafter, the advertisement providing server 20 receives the advertisement image received in real time through the communication network 1, recognizes an identification code included in the received advertisement image, and provides an advertisement place (region) for which the currently received advertisement image is provided. In operation S33, advertisement information including an advertisement medium and an advertisement product is extracted.

Thereafter, the advertisement providing server 20 extracts advertisement exposure information including an advertisement exposure time and an advertisement exposure time based on the received advertisement image and stores the advertisement exposure information in the advertisement exposure information DB 24 (S35 and S36). That is, the number of times of exposure and the time of advertisement exposure are extracted and stored for each advertisement.

Thereafter, the advertisement providing server 20 provides advertisement exposure information of the corresponding advertisement stored in the advertisement exposure information DB 24 when the advertiser requests viewing of the advertisement exposure information on the corresponding advertisement (S36 and S37).

FIG. 4 is a flowchart illustrating a method for collecting / analyzing advertisement exposure information according to an embodiment of the present invention. FIG. 2 is a flowchart illustrating a method for paying a point to a consumer who provides an advertisement image using a terminal possessed by the user. In connection, it demonstrates as an example.

Referring to FIGS. 2 and 4, when a golfer photographs an advertisement image provided through an advertising practice mat using the terminal 10 possessed by the golfer and transmits the advertisement image to the advertisement providing server 20, the advertisement providing server 20 is provided. After identifying the member providing the current advertising image, the member calculates and accumulates points in consideration of the number and time of providing the advertising image for each member (S41 to S44).

Thereafter, the ranks of the members are counted based on the accumulated points, and the accumulated ranks of the members and the accumulated points are stored in the member information DB 28 (S45 and S46). The ranking and cumulative points for each member stored in the member information DB 28 are used as data for determining coupons and prizes later.

Meanwhile, the method for collecting / analyzing advertisement exposure information according to the present invention is not limited to a specific advertisement medium, such as an advertisement practice mat, but may be equally applicable to various advertisement media (TV or newspaper). That is, an additional point may be paid even when the advertisement video is photographed and transmitted through another unplanned advertising medium. In this way, a QR code is provided on the advertising medium designed to distinguish the planned advertising medium from the non-planned advertising medium. It may also be possible to distinguish it from advertising media that are not inserted and planned. Here, the planned advertisement medium means an advertisement medium negotiated by an advertisement provider and an advertiser in advance in order to obtain advertisement exposure information exposed through a specific advertisement medium.

As described above, although the technical spirit of the present invention has been described in detail in the preferred embodiments, it should be noted that the above-described embodiments are for the purpose of description and not for the purpose of limitation. As such, the present invention may be implemented in combination. Accordingly, the invention is only defined by the scope of the claims set forth in the claims.

Claims

A camera is installed, and an advertisement service app is installed in the memory unit. The consumer operates the camera in conjunction with the execution of the advertisement service app to shoot an advertisement image displayed through an advertisement medium in real time and transmit the same through a communication network. terminal; And

Extracting the advertisement exposure information including the number of advertisement exposure and the exposure time from the advertisement image transmitted from the consumer terminal, and stores the extracted advertisement exposure information in the advertisement exposure information DB for each advertisement, and provides the stored advertisement exposure information to the advertiser Ad Serving Server

Ad impression information collection and analysis system comprising a.
The method of claim 1,

The advertisement providing server recognizes an identification code included in an advertisement image transmitted from the consumer terminal, extracts advertisement information including an advertisement place, an advertisement medium, and an advertisement product from which the advertisement image is photographed, and extracts the advertisement information and the extracted advertisement information. Ad exposure information collection and analysis system for matching with the extracted advertisement exposure information to store in the advertisement exposure information DB.
The method according to claim 1 or 2,

The advertisement providing server identifies and extracts the member information of the consumer providing the advertisement image through membership authentication linked to the execution operation of the advertisement service app, or extracts and extracts the identification information based on the terminal information of the consumer terminal. Calculate points by comprehensively considering the number and time of advertisement images provided by the company, calculate the accumulated points by summing the calculated points with the calculated points, and use the calculated cumulative points to calculate the ranking of each member and calculate the membership information DB. Ad impression information collection and analysis system to store in.
The method of claim 3, wherein

The advertisement providing server collects and analyzes advertisement exposure information for providing a corresponding coupon or giveaway corresponding to the ranking of each member and the calculated cumulative points.
The method of claim 1,

The identification code is a number, letters, figures, or a combination thereof, or any one of the selected one-dimensional code (bar code), two-dimensional code (QR code) or three-dimensional code (smart tag) advertising exposure information collection and analysis system.
The method of claim 1,

The advertisement providing server collects and analyzes advertisement exposure information based on the advertisement exposure information stored in the advertisement exposure information DB and provides the advertisement cost to the advertiser.
(a) providing an advertisement image of an advertisement medium photographed through a camera driven in conjunction with an execution of an advertisement service app installed in a memory unit of a consumer terminal to an advertisement providing server in real time;

(b) the advertisement providing server extracting advertisement exposure information including an advertisement exposure number and an exposure time from the advertisement image provided from the consumer terminal and storing the advertisement exposure information in an advertisement exposure information DB; And

(c) providing advertisement exposure information stored in the advertisement exposure information DB to an advertiser terminal;

Ad exposure information collection and analysis method comprising a.
The method of claim 7, wherein

In the step (b), by recognizing the identification code included in the advertisement image through the advertisement providing server, the advertisement information including the advertisement place, the advertisement medium, and the advertisement product on which the advertisement image is taken is extracted, and the extracted advertisement. And matching the information with the extracted advertisement exposure information and storing the information in the advertisement exposure information DB.
The method of claim 7, wherein

In step (b),

(b-1) The advertisement providing server identifies and extracts the member information of the consumer providing the advertisement image through membership authentication linked to the execution operation of the advertisement service app, or based on terminal information of the consumer terminal. Calculating a point by comprehensively considering the number and time of providing the advertisement image of the corresponding consumer after extraction;

(b-2) calculating the accumulated points by adding the calculated points with the calculated points; And

(b-3) storing the ranking of each member using the calculated cumulative points and storing it in the member information DB

Ad impression information collection and analysis method further comprising.
The method of claim 7, wherein

After the step (b), the advertisement providing server further comprises the step of paying a coupon or giveaway corresponding to the ranking and the calculated cumulative points for each member to the consumer, the advertisement exposure information collection and analysis method.
The method of claim 7, wherein

After the step (b), the advertisement providing server further comprises the step of calculating the advertising cost based on the advertisement exposure information stored in the advertisement exposure information DB.