WO2013125032A1 - Attractive multipurpose electronic signboard system - Google Patents

Attractive multipurpose electronic signboard system Download PDF

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Publication number
WO2013125032A1
WO2013125032A1 PCT/JP2012/054597 JP2012054597W WO2013125032A1 WO 2013125032 A1 WO2013125032 A1 WO 2013125032A1 JP 2012054597 W JP2012054597 W JP 2012054597W WO 2013125032 A1 WO2013125032 A1 WO 2013125032A1
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WIPO (PCT)
Prior art keywords
data
advertisement
electronic signboard
signboard body
electronic
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Application number
PCT/JP2012/054597
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French (fr)
Japanese (ja)
Inventor
忠世 秦
誠司 幡
知世 秦
幸子 利森
Original Assignee
ジャパン サイエンス アンド テクノロジー トレーディング カンパニー リミテッド
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Application filed by ジャパン サイエンス アンド テクノロジー トレーディング カンパニー リミテッド filed Critical ジャパン サイエンス アンド テクノロジー トレーディング カンパニー リミテッド
Priority to JP2014500833A priority Critical patent/JP5953365B2/en
Priority to PCT/JP2012/054597 priority patent/WO2013125032A1/en
Publication of WO2013125032A1 publication Critical patent/WO2013125032A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an attractive multipurpose electronic signboard system.
  • Conventional digital signage systems are digitally used for displays installed in various places other than homes such as transportation, commercial facilities (stores), banks, hotels, walls of buildings (buildings) such as hospitals, and public spaces.
  • This system includes a display, a control unit, and a communication unit in the electronic signboard body (see, for example, Patent Document 1).
  • the scope of its use is gradually expanding, as it plays a role in employee education and information sharing within the company, as well as in improving the cityscape as art.
  • Electronic billboards are an excellent alternative to old-fashioned billboards, posters, and flyers, and they use a communication network (information network such as the Internet) as well as being able to appeal effectively with video and voice. It is possible to deliver and change advertisement contents (advertising data) to be displayed at any time by real-time operation, so it is possible to deliver advertisement messages that take into account the locality of the installation location, and there is no doubt that it will build a position as a new media It is guessed.
  • the conventional electronic signage system has a cold view, and many TV channels are flooded with commercials all the time. Furthermore, TV shopping channels, Internet shopping, catalog shopping, etc. are extremely common. In today's trend, it is unclear as to whether or not advertising distribution on electronic signboards has led to increased sales, and some industry people question the effects of this, and it is one turning point as an advertising medium. Was greeted.
  • the significance of the electronic signboard is reviewed to attract people's attention, appropriately convey the intention of the advertisement sender, and realistically appeal to the advertisement receiver (user), that is, appeal to people's hearts. It can be said that it is an issue to develop and develop as a direct marketing tool that displays possible advertisements (product contents).
  • the image of the person who plans to purchase the product targeted by the advertisement is often different from the image of the viewer who actually views the advertisement displayed on the electronic signage, and the advertisement content (product ) could not be promoted (advertised) effectively.
  • the advertisement is not suitable for the viewer's age, gender, or other person image, there is a problem that the viewer's interest is low and the efficiency is low without remaining strong in the heart.
  • an object of the present invention is to provide an attractive multipurpose electronic signage system that has high advertising efficiency and high advertising effectiveness.
  • an attractive multipurpose electronic signage system of the present invention includes an electronic signage body for displaying an advertisement, and a camera device for photographing advertisement viewing candidates in the vicinity of the electronic signage body.
  • a data storage unit in which viewer layer data that classifies a person image targeted by the advertisement and advertisement data associated with the viewer layer data are input and stored in advance, and the camera device The video data from the video is received, the photographed advertisement viewing candidate is determined to which viewer layer data corresponds, and is associated with the viewer layer data that matches the determined viewer layer data
  • an information processing apparatus having viewer authentication advertisement selection means for selecting advertisement data and displaying the selected advertisement data on the electronic signboard body.
  • the camera device is a system attached to the electronic signboard main body so as to freely swing around a vertical camera axis. Further, the electronic signboard body is provided so as to freely swing around a vertical signboard axis, and the information processing apparatus receives video data from the camera apparatus and the number of advertisement viewing candidates photographed. It is a system having a display direction determining means for reading a distribution, determining a direction in which the electronic signboard body is directed, and swinging the electronic signboard body in the determined direction.
  • the electronic signboard body includes a warning light that operates when emergency information is received, or an alarm sound output device that outputs a warning sound when emergency information is received. This is a system provided with emergency information interruption means for displaying the emergency information with priority.
  • the electronic signboard body is a system that, upon receiving emergency information, transmits the received emergency information to the mobile terminal base station and distributes the emergency information to the mobile terminal. Further, the system includes a means for attracting customers to attract the advertisement viewing candidates to the electronic signboard body. Moreover, the said electronic signboard main body is a system which has a surface side display part and a back side display part.
  • the advertisement sender who wants to tell the advertisement contents can be surely seen the advertisement, and excellent advertising efficiency can be obtained.
  • an advertisement that the advertisement recipient (viewer) is interested in is displayed, and the advertisement content is strong and remains in mind, and a high advertising effect can be obtained. It is easy to match the intentions on the sender side and the receiver side, and excellent advertising efficiency and advertising effect can be obtained.
  • the attractive multipurpose electronic signboard system includes a plurality of electronic signboard bodies 1 and 1 for displaying advertisements and a plurality of electronic signboard bodies 1 in the embodiment shown in FIGS.
  • a camera device 2 for photographing the advertisement viewing candidate K in the vicinity of the electronic signboard body 1 attached, a data storage unit 5 (5A, 5B, 5C) for storing and holding data, and the electronic signboard body 1 and a camera apparatus 2 and an information processing apparatus 3 such as a computer connected via a communication line network T such as the Internet.
  • the electronic signboard body 1 includes a display section 10 for displaying advertisements, a signboard swinging operation section 11 for swinging the display section 10 around a vertical signboard axis, and advertisement contents. And an audio output unit 12 that outputs the sound as a sound.
  • the display unit 10 is a double-sided panel type having a surface-side display unit 10A and a back-side display unit. Both displays are waterproof and are designed for outdoor use.
  • the types (systems) of the display panels on the front side and the rear side are different.
  • a double-sided panel type electronic signboard body 1 in which the types of display panels on the front side and the back side are different may be referred to as a hybrid display type electronic signboard body 1.
  • the hybrid display type digital signage body 1 has a liquid crystal panel on one side and an LED panel on the other side.
  • the display panel may be an organic EL panel, an electronic paper (conductive film) type panel, or the like.
  • the signboard swinging operation unit 11 includes an electric motor, a rotating shaft that is operated by the electric motor, and a bearing such as a bearing that holds the rotating shaft, so that the display unit 10 rotates 180 degrees to the left and right around the signboard axis.
  • the display unit 10 is provided to rotate 360 degrees in one direction around the signboard axis.
  • swingable around the signboard axis includes rotation around the signboard axis (the display unit 10 rotates 360 degrees in one direction around the vertical signboard axis).
  • the audio output unit 12 can adjust the volume by the viewer, and can be a fixed type speaker or a small receiver (portable type speaker) that can listen to audio when the audio from the fixed type speaker is turned off, Headphones, earphones, etc.
  • the camera device 2 shoots an advertisement viewing candidate K such as a passerby in the vicinity of the electronic signboard body 1 or a waiting person, and includes a camera photographing unit 20 having a photographing lens and a focus adjustment function, and a camera photographing. And a camera swinging motion part 21 for swinging the part 20 about a vertical signboard axis.
  • the camera swing operation unit 21 is provided to rotate 180 degrees so as to freely swing left and right around the camera axis. Alternatively, it is provided to rotate 360 degrees in one direction around the camera axis.
  • swingable around the camera axis includes rotation around the camera axis (rotating 360 degrees in one direction around the vertical camera axis).
  • viewer layer data that classifies the person image targeted by the advertisement and advertisement data associated with the viewer layer data are input and stored in advance.
  • Viewer group data is data such as sex classification data and age classification.
  • the gender classification data includes, for example, “male”, “female”, “no gender classification relationship”, and the like.
  • the age classification data includes, for example, “under 7 years old”, “7-11 years old”, “12-15 years old”, “16-19 years old”, “20-30 years old”, “31-40 years old”, “41-50 years old”, “41-50 years old”, “41-50 years old”, “ “51-60 years old”””61-70 years old””70 years old or older”, “Under 18 years old””18 years old or older”"Under 20 years old""20 years old or older””No age classification relationship”"Kindergarteners or less”””About elementary school students", “Junior high school students", “High school students”, “University / adult students”, “Old people”, etc.
  • Advertising data refers to videos, still images, characters, etc. that introduce (promote) products such as “large wagon cars”, “suits for men”, “handbags”, “cosmetics”, “stuffed animals”, and “walking assist carts”. Image data and audio data for audio output.
  • the advertisement data associated with the audience data for example, “male”, “over 18 years old”, “college / adult grade” is associated with “large wagon car” and “male suit”.
  • “Handbag” and “cosmetics” are associated with “female”, “over 18 years old”, and “about university / adult”.
  • “Stuffed toy” is associated with “male”, “female”, “under 7 years old”, and “7-11 years old”.
  • the “walking assist cart” is associated with “male”, “female”, “over 70 years old”, and “elderly degree”. That is, the audience data targeted by the advertisement data (advertiser sender side) is associated with the advertisement data.
  • the advertisement data that the advertisement viewing candidate K corresponding to the audience layer (the side receiving the advertisement) may be interested in is associated with the audience data.
  • the information processing device 3 receives the video data of the advertisement viewing candidate K photographed by the camera device 2 (near the electronic signboard body 1), and the photographed advertisement viewing candidate K is included in any viewer layer data. It determines whether it corresponds, the advertisement data linked
  • There is a viewer authentication advertisement selection means 31 that is remotely controlled (operated) to output (display and output sound).
  • the candidate determination result data does not need to match all of the plurality of age classification data, and only needs to match at least one age classification data.
  • the information processing device 3 receives the video data from the camera device 2, reads and analyzes the number distribution of the photographed advertisement viewing candidates K, and based on the analyzed number distribution result data, the electronic signboard body 1 has a display direction determining means 32 for determining the direction in which 1 is directed and remotely controlling (operating) the signboard swinging operation unit 11 of the electronic signboard body 1 to swing the signboard in the determined direction.
  • the information processing apparatus 3 includes analysis information storage instruction means 33 for storing (holding) analysis data (candidate determination result data and number distribution data) in the data storage unit 5 in association with time (date and time and day of week) data. Have.
  • the ad sender can use the analytics data for advertising strategies.
  • the electronic signage system includes customer attracting means 50 for attracting advertisement viewing candidates K to the electronic signage body 1.
  • the attracting means 50 includes an attracting device 51 attached to the electronic signboard body 1, an information processing apparatus 3 having an attracting operation instruction means 59 for instructing the operation of the attracting apparatus 51, and attraction data transmitted to the electronic signboard body 1. And the attracting device 51 itself.
  • the attracting device 51 includes, for example, a rainbow generator that artificially generates a rainbow, an aurora generator that generates pseudo (artificial) aurora of various patterns, a smoke generator that generates colored smoke, and a laser beam (upward) ) Diorama device that irradiates light, irradiation model of the world's railway models (preferably installed at the top of the outer frame of the display unit 10), plush toys and figures such as famous Yuru characters and local heroes nationwide A doll pop-up device that jumps out (changed daily), an illumination device that lights and blinks LEDs and other lights (preferably provided on the outer frame of the display unit 10), and a scent or flower that feels like a forest bath near the electronic signboard body 1 Odor generating device, palm fortune-telling device, constellation fortune-telling device and the like.
  • the display unit 10 and the audio output unit 12 of the electronic signboard body 1 are also the attracting device 51.
  • the attraction operation instruction means 59 receives the video data from the camera device 2 and determines whether or not the advertisement viewing candidate K exists in the vicinity of the electronic signboard body 1 (shooting range). Activating the attracting device 51 (for example, generating a rainbow, or attracting data to the data storage unit 5 To be output to the electronic signboard body 1).
  • the attracting operation instruction means 59 is configured to determine whether the number is a small number of people less than a predetermined number (for example, four people) or more than a predetermined number, and the attracting device 51 is operated when the number is small. Also good. Further, the attracting operation instruction means 59 may be configured to operate the attracting device 51 at predetermined time intervals. Further, the attraction operation instruction means 59 receives the video data from the camera device 2, determines which viewer layer data the photographed advertisement viewing candidate K corresponds to, and the determined viewer layer data and The attracting device 51 associated with the matching (corresponding) audience layer data may be operated.
  • the attraction data is, for example, a movie, animation, CG (such as a dinosaur marching video or a space travel video, etc.), a constellation horoscope image, a palm fortune telling image, which are previously input and stored in the data storage unit 5.
  • Citation image data and citation audio data may be live broadcast data such as sports broadcasts obtained via the Internet or the like, cited image data and cited voice data such as recorded broadcast data of Internet TV.
  • the attracting device 51 may be provided with a signboard body control unit having a timer. And it is provided to change the effect such as changing the color of light according to the time zone (commuting, commuting time zone or returning home time zone) repeating the operation and stop every predetermined time (every hour) Also good.
  • the information processing device 3 includes an arithmetic processing unit such as a CPU and an internal storage device 8 such as a RAM (random access memory), a ROM (read only memory), or an internal HD (hard disk) for storing data and programs.
  • an arithmetic processing unit such as a CPU
  • an internal storage device 8 such as a RAM (random access memory), a ROM (read only memory), or an internal HD (hard disk) for storing data and programs.
  • the viewer authentication advertisement selection means 31, the display direction determination means 32, the analysis information storage instruction means 33, and the attraction operation instruction means 59 are provided in the arithmetic processing unit, the internal storage device 8, and the internal storage device 8. Programs stored in the program storage unit 4.
  • the information processing device 3 is connected to an input device 7 such as a keyboard, a mouse, and a touch panel, and a display device 6 such as a monitor.
  • an input device 7 such as a keyboard, a mouse, and a touch panel
  • a display device 6 such as a monitor.
  • the remote operation of the electronic signboard body 1, the camera device 2, and the attracting device 51 performed by the information processing device 3 may be performed using a known remote operation technique such as remote desktop connection, VNC connection, or similar VPN connection.
  • an external storage device 9 is connected to the information processing apparatus 3 via a communication network T.
  • the external storage device 9 is an online storage type or cloud type server device.
  • An additional storage device 80 may be connected to the information processing device 3.
  • the additional storage device 80 is a reader / later device that holds data in a storage medium such as a CD or DVD, an external hard disk device that holds data in a hard disk or the like, a USB memory, a small piece storage medium, or the like.
  • the data storage unit 5 includes a data storage unit 5A provided in the internal storage device 8, a data storage unit 5B provided in the external hard disk type additional storage device 80, and a server type external storage device 9 as shown in FIG.
  • the data storage unit 5C provided in FIG.
  • large-capacity advertisement data and invitation data are stored in the data storage unit 5C of the external storage device 9 (server device)
  • audience layer data, analysis data, and the like are stored in the data storage unit 5A of the internal storage device 8 (internal HD). And can be distributed, updated, and deleted.
  • the data storage unit 5 and the program storage unit 4 may be provided in any one of the internal storage device 8, the additional storage device 80, and the external storage device 9.
  • the camera device 2 swings and transmits video data obtained by photographing the advertisement viewing candidate K in the vicinity of the electronic signage body 1 to the information processing device 3.
  • the information processing apparatus 3 that has received the video data uses the viewer authentication advertisement selection unit 31 to determine which viewer layer data the photographed advertisement viewing candidate K corresponds to by identifying the viewer layer.
  • the advertisement data associated with the audience layer data that matches the data is selected, and the selected advertisement data is output (displayed and voiced) to the electronic signboard body 1.
  • the viewer-authenticated advertisement selecting means 31 has viewers of “male”, “18 years old or older”, and “about university / adult”. It is determined that it corresponds to the layer data, and advertisement data of “large wagon car” associated with “male”, “over 18 years old”, and “university / adult grade” is selected. Then, the advertisement data of “large wagon car” is output to the electronic signboard body 1.
  • the advertisement viewing candidate K is an adult female
  • the audience group data “female”, “18 years old or older”, “20-30 years old”, “university / adult age” And “handbag” advertisement data associated with “female”, “over 18 years old”, and “university / adult grade” are selected. Then, the advertisement data of “handback” is output to the electronic signboard body 1.
  • advertisement viewing candidate K is an elderly man
  • advertisement data of “walking assistance cart” associated with “male”, “female”, “66 years old or older”, and “elderly degree” is selected.
  • the electronic signboard body 1 is caused to output advertisement data of “walking assist cart”.
  • advertisement viewing candidate K when the advertisement viewing candidate K is a female infant, it is determined that it corresponds to the audience data of “female”, “about a kindergarten child or less”, and “under 7 years old”. , The advertisement data of “stuffed toy” associated with “male”, “female”, “under 7 years old”, and “7-11 years old” is selected. Then, advertisement data “stuffed toy” is output to the electronic signboard body 1.
  • the information processing device 3 that has received the video data receives the video data from the camera device 2 through the attraction operation instruction means 59, and whether there is an advertisement viewing candidate K in the vicinity of the electronic signboard body 1 (a predetermined number). Determine whether or not the following small number of people). Then, the attracting operation instruction means 59 operates the attracting device 51 when there is no advertisement viewing candidate K (in the case of a small number of people). Then, people (advertisement viewing candidates K) gather near the electronic signboard body 1. That is, the advertisement viewing candidate K is drawn near the electronic signboard body 1 by the customer collecting means 50.
  • the camera apparatus 2 swings and transmits video data obtained by photographing the vicinity of the electronic signboard body 1 to the information processing apparatus 3.
  • the information processing apparatus 3 that has received the video data reads and analyzes the number distribution of the photographed advertisement viewing candidates K by the display direction determining means 32, and the advertisement viewing candidate is located at any position near the electronic signboard body 1. Analyze whether there are many people and create data on the number of people distribution results.
  • the display unit 10 of the electronic signboard body 1 (representing the surface side display unit 10 ⁇ / b> A) faces more advertisement viewing candidates K than when facing the other direction. In such a direction (in a direction in which the display unit 10 is easy to see), the swinging operation is performed (the signboard swinging operation unit 11 is operated).
  • the displayed viewing candidate K is displayed by the display direction determining means 32.
  • the distribution of the number of people is read and analyzed to determine the direction of the flow of people, and data on the distribution of the number of people is created.
  • the display direction determining means 32 is provided on the upstream side of the human flow (the side on which a lot of human faces can be photographed).
  • the display unit 10 shown on the side of the display unit 10A) of the electronic signboard body 1 is swung to make it easy for a passing person to see the display unit 10.
  • the camera device 2 transmits to the information processing device 3 video data obtained by photographing a large number of advertisement viewing candidates K that exist in the direction in which the display unit 10 (representing the surface-side display unit 10A) is directed.
  • the information processing device 3 determines which viewer segment data the most of the many advertisement viewing candidates K that have been photographed correspond to, and determines the viewers (many of the advertisement viewing candidates K correspond)
  • the advertisement data associated with the audience layer data that matches the layer data is selected, and the selected advertisement data is displayed on the electronic signboard body as 1. For example, when there are many adult men, advertisement data of “male suit” is output. If there are many adult women, “cosmetics” advertisement data is output.
  • clothes data such as “suits”, “work clothes”, “skirts”, “jeans”, and “sports jerseys” are provided as viewer layer data.
  • the advertising data is “business shoes”, “safety shoes”, “high heels”, “sneakers”, “jogging shoes”, “business shoes” and “suits”, “safety shoes” and “work clothes”.
  • the image of the clothes of the advertisement viewing candidate K is subjected to the authentication judgment performed by the viewer authentication advertisement selecting means 31 by associating “skirt” and “high heels”, “jeans” and “sneakers”, “sports jersey” and “jogging shoes”. It is determined that the clothes authentication is determined by analyzing and selecting advertisement data associated with the viewer layer data that matches (corresponds to) the determined viewer layer data, and displays the selected advertisement data on the electronic signboard body 1 It may be configured as follows.
  • personal belongings data such as “business bag”, “cane”, and “glasses” is provided as the audience layer data.
  • advertisement data is “business shoes”, “walking assist cart”, and “glasses”, “business shoes” and “business bag”, “walking assist cart” and “cane”, “glasses” and “ The authentication determination performed by the viewer-authenticated advertisement selection means 31 is determined by analyzing the image of the inventory possessed by the advertisement viewing candidate K, and matches the determined audience layer data (correspondence)
  • the advertisement data associated with the audience layer data to be selected may be selected, and the selected advertisement data may be displayed on the electronic signboard body 1.
  • you may determine combining face authentication determination, clothing authentication determination, and any or all of personal belongings authentication determination.
  • an Internet TV is divided and displayed on the display unit 10, and TVs around the world can be viewed in real time.
  • the display unit 10 is a large display, 100 to 200 channels are simultaneously displayed by dividing the screen.
  • liquid crystal type and organic EL type panels can display detailed images even if the display size is small, and the vicinity of the electronic signboard body 1 (installation location) should be an international exchange place where people of various nationalities gather. it can.
  • a touch panel operation unit integrated with the display unit 10 is provided, and the viewer touches the display number displayed on the display unit 10 so that the previous screen is displayed. Make it a quarter, half, or full screen. The sound can be heard with headphones or earphones. For people who want to learn languages, those who are studying, foreigners who want to know information about their own country, etc., it can be a great place to relax, and the effect of attracting customers can be obtained.
  • the electronic signboard body 1 has a function that can be used as a community-based electronic guide plate.
  • the electronic signboard body 1 is connected to a public institution such as a government office or police through a communication network T. Further, in the data storage unit 5, evacuation guidance data corresponding to each place where the electronic signboard body 1 is installed is input and stored in advance.
  • a warning light such as a red warning rotating light and / or an alarm sound output device such as a siren are attached to the electronic signboard body 1.
  • the alarm sound output device may be the sound output unit 12.
  • emergency information interrupting means for displaying emergency information on disasters such as earthquakes, tsunamis, and floods in preference to the advertisement data is provided.
  • the emergency information interrupting means is provided in the control unit (not shown) of the information processing apparatus 3 or the electronic signboard body 1.
  • the emergency information interrupting means instantly switches to the emergency information and transmits it by video, text, or voice.
  • the red warning rotating light turns, the display unit 10 displays the evacuation direction and the evacuation route, and the voice output unit 12 outputs the evacuation guidance instruction by voice.
  • new information such as traffic information that is constantly entered is displayed.
  • the brightness of the display is also changed to blinking (high ⁇ medium ⁇ high) in seconds, and it is easy to catch the eye by a kind of blinking exchange.
  • an alarm sound output device such as a siren is sounded (in the case where the electronic signboard body 1 is a large size installed outside the station or the like). Furthermore, if the electronic signboard body 1 receives emergency information such as a disaster, it immediately transmits the received emergency information to a mobile terminal (mobile phone) base station and sends it to a mobile terminal such as a mobile phone of the local resident by e-mail. Provide (distribute) that information. In other words, once there is a thing, it quickly changes as an emergency signboard body for disaster prevention that contributes to the safety and security of local people. It can be a tool that can send emergency information (disaster, disaster prevention, etc.) specializing in areas aimed at the safety and security of people. That is, the present invention can be said to be an electronic signboard and system (multipurpose electronic signboard system) that can be used for multiple purposes.
  • the design can be changed, the electronic signboard body 1 may be a single-sided panel type, the signboard swinging operation unit 11 may be omitted, and the electronic signboard body 1 may be fixed to the wall surface of the building.
  • the display side panel and the back side panel may be the same type (method) of display panels.
  • the electronic signboard body 1 may be provided so that the display unit 10 can swing up and down around the horizontal signboard axis.
  • the camera device 2 may be provided so that the camera photographing unit 20 can swing up and down around a horizontal camera axis.
  • the attractive multipurpose electronic signboard system of the present invention includes the electronic signboard body 1 for displaying advertisements and the camera device 2 for photographing the advertisement viewing candidate K near the electronic signboard body 1. And a data storage unit 5 in which viewer layer data in which a person image targeted by the advertisement is classified and advertisement data associated with the viewer layer data are input and stored in advance, and the camera device 2 is received, it is determined to which viewer layer data the imaged advertisement viewing candidate K corresponds, and the advertisement associated with the viewer layer data matching the determined viewer layer data And the information processing device 3 having the viewer authentication advertisement selection means 31 for selecting the data and displaying the selected advertisement data on the electronic signboard body 1, so that the advertisement sender communicates the contents of the advertisement.
  • the camera device 2 is attached to the electronic signboard body 1 so as to be able to swing around the vertical camera axis, many advertisement viewing candidates K can be photographed, and many people (advertisement viewing candidates K). It is possible to distribute advertisement data suitable for the electronic billboard main body 1 to display it, to increase the efficiency, and to obtain a further advertising effect.
  • the electronic signboard body 1 is provided so as to freely swing around a vertical signboard axis, and the information processing apparatus 3 receives video data from the camera apparatus 2 and the number of advertisement viewing candidates K photographed. The distribution is read, the direction in which the electronic signboard body 1 is directed is determined, and the display direction determining means 32 for swinging the electronic signboard body 1 in the determined direction is provided. Can be viewed and can improve the advertising effect.
  • the electronic signboard body 1 includes a warning light that operates when emergency information is received, or a warning sound output device that outputs a warning sound when emergency information is received. Since it has emergency information interrupting means for displaying emergency information, it quickly changes as an emergency signboard body for disaster prevention that contributes to the safety and security of local people. Contribute to city planning for the safety and security of people.
  • the electronic signboard body 1 when the electronic signboard body 1 receives the emergency information, it transmits the received emergency information to the mobile terminal base station and distributes the emergency information to the mobile terminal. Therefore, the emergency information distribution that contributes to the safety and security of local people It changes quickly as a device. It can be a tool that can send emergency information (disaster, disaster prevention, etc.) specializing in areas aimed at the safety and security of people.
  • the electronic signboard body 1 since it has a means of attracting customers 50 for attracting advertisement viewing candidates K to the electronic signboard body 1, there is no need to run a useless advertisement (display and audio output) that no one has seen, and advertising efficiency is ensured. It can be improved. Moreover, many people (advertisement viewing candidate K) can be attracted, and the advertisement viewing rate can be improved.
  • the electronic signboard body 1 is attracting attention by many people, and the installation location becomes a kind of entertainment space and can be a place of people's empathy. Contribute to the creation of a city where people gather.
  • the electronic signage body 1 has the front side display unit 10 and the rear side display unit, the electronic signage main body 1 can distribute different contents even if the advertisement data is the same product.
  • the advertisement data For example, in the case of advertising data that promotes a car, you can display advertising data that imaged the comfort of driving trips with your family on the front side, and display advertising data that imaged the safety of the car on the back side, Efficiency is good.
  • the advertisement data having the same contents can be displayed in both directions on the front side and the rear side to provide more people, thereby improving the advertising effect.
  • advertisement data for different products can be displayed at the same time, so that twice the advertisement data can be displayed by simple calculation compared to the single-sided panel type, and the advertising revenue can be increased.
  • the panel liquid crystal panel
  • the panel with a detailed image quality should face the direction where there are more advertising viewers (front side). , You can rotate around the sign axis and watch the advertisement without getting bored.

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Abstract

In order to provide an attractive multipurpose electronic signboard system having high advertising efficiency and high advertising impact, the present invention is provided with an electronic signboard body (1) for displaying an advertisement and a camera device (2) for photographing a candidate audience member (K) for the advertisement near the electronic signboard body (1). The present invention is further provided with: a data-storage unit (5) in which audience-member-layer data categorizing images of people targeted by the advertisement and advertising data associated with the audience-member-layer data are inputted in advance and stored; and an information processor (3) having an audience-member certification/advertising-selection means for receiving video image data from the camera device (2), determining the audience-member-layer data to which the photographed candidate advertising audience member (K) corresponds, selecting advertising data associated with the audience-member-layer data matching the determined audience-member-layer data, and displaying the selected advertising data on the electronic signboard body (1).

Description

誘引性多目的電子看板システムAttractive multipurpose electronic signage system
　本発明は、誘引性多目的電子看板システムに関する。 The present invention relates to an attractive multipurpose electronic signboard system.
　従来の電子看板システムは、交通機関、商業施設（店頭）、銀行、ホテル、病院等のビル（建物）の壁面や公共空間など、家庭以外の様々な場所に設置されたディスプレイに対して、デジタル技術を活用して映像や文字情報を伝達（表示）するシステムで、このシステムは、電子看板本体に、ディスプレイと制御部と通信部とを備えていた（例えば、特許文献１参照）。
　電子看板の利用形態は大別して、駅や役所等でのインフォメーション型と、商業施設等での商品の宣伝を行なう広告型と、があり、インフォメーション型と広告型の混在（混合）型も多数見られる。その他にも、企業内での社員教育や情報共有に、また、アートとして都市景観の向上にも一役買うなどその活用範囲は漸次拡大傾向を示している。
　電子看板は、旧態依然の看板やポスター、チラシに代わる広告媒体として、情報量が格段に優れ、動画や音声で効果的にアピールが出来るのみならず通信ネットワーク（インターネット等の情報回線網）を使いリアルタイムな操作で、表示する広告内容（広告データ）を随時配信、変更が可能である為、設置場所の地域性を考慮した広告メッセージを配信でき、新しいメディアとしての地位を築く事は間違いないものと推察される。
　一方、従来の電子看板システムに対して、冷めた見方もあり、多くのＴＶチャンネルで、四六時中コマーシャルが氾濫し、さらには、ＴＶショッピング専用チャンネルや、インターネット通販、カタログショッピング等が極一般化している世情では、電子看板への広告配信が、売上向上に繋がっているや否やの判定は不明瞭で、その効果については疑問視する業界人もいて、広告媒体として早くも一つのターニングポイントを迎えていた。 Conventional digital signage systems are digitally used for displays installed in various places other than homes such as transportation, commercial facilities (stores), banks, hotels, walls of buildings (buildings) such as hospitals, and public spaces. A system that utilizes technology to transmit (display) video and text information. This system includes a display, a control unit, and a communication unit in the electronic signboard body (see, for example, Patent Document 1).
There are two types of electronic signboards: information types at stations and government offices, and advertising types that advertise products at commercial facilities. Many types of information types and mixed advertising types are also seen. It is done. In addition, the scope of its use is gradually expanding, as it plays a role in employee education and information sharing within the company, as well as in improving the cityscape as art.
Electronic billboards are an excellent alternative to old-fashioned billboards, posters, and flyers, and they use a communication network (information network such as the Internet) as well as being able to appeal effectively with video and voice. It is possible to deliver and change advertisement contents (advertising data) to be displayed at any time by real-time operation, so it is possible to deliver advertisement messages that take into account the locality of the installation location, and there is no doubt that it will build a position as a new media It is guessed.
On the other hand, the conventional electronic signage system has a cold view, and many TV channels are flooded with commercials all the time. Furthermore, TV shopping channels, Internet shopping, catalog shopping, etc. are extremely common. In today's trend, it is unclear as to whether or not advertising distribution on electronic signboards has led to increased sales, and some industry people question the effects of this, and it is one turning point as an advertising medium. Was greeted.
特開平８－１９４４４７号公報JP-A-8-194447
　従って、電子看板の存在意義を再検討し人々の目を引き付け、広告送り手側の意図を適切に伝達し、また、広告受け手側（ユーザー）のリアルな訴求、即ち、人々の心に強くアピールしうる宣伝（商品内容）を表示するダイレクトマーケティングツールとして進歩発展せしめることが課題と言える。
　つまり、従来の電子看板システムは、広告がターゲットとしている商品購入予定者の人物像と、電子看板に表示された広告を実際に視聴する視聴者の人物像が異なることが多く、広告内容（商品）を有効にアピール（宣伝）できていないといった問題があった。言い換えると、視聴者の年齢や性別等の人物像に合った広告でないため、視聴者の関心が薄く、心にも強く残らず効率が悪いという問題があった。 Therefore, the significance of the electronic signboard is reviewed to attract people's attention, appropriately convey the intention of the advertisement sender, and realistically appeal to the advertisement receiver (user), that is, appeal to people's hearts. It can be said that it is an issue to develop and develop as a direct marketing tool that displays possible advertisements (product contents).
In other words, in the conventional electronic signage system, the image of the person who plans to purchase the product targeted by the advertisement is often different from the image of the viewer who actually views the advertisement displayed on the electronic signage, and the advertisement content (product ) Could not be promoted (advertised) effectively. In other words, because the advertisement is not suitable for the viewer's age, gender, or other person image, there is a problem that the viewer's interest is low and the efficiency is low without remaining strong in the heart.
　そこで、本発明は、宣伝効率が良く、高い宣伝効果が得られる誘引性多目的電子看板システムの提供を目的とする。 Therefore, an object of the present invention is to provide an attractive multipurpose electronic signage system that has high advertising efficiency and high advertising effectiveness.
　上記目的を達成するために、本発明の誘引性多目的電子看板システムは、広告を表示するための電子看板本体と、該電子看板本体近傍の広告視聴候補者を撮影するためのカメラ装置と、を備え、さらに、広告がターゲットとしている人物像を分類した視聴者層データ
と、該視聴者層データと関連付けられた広告データと、が予め入力されて記憶されているデータ記憶部と、上記カメラ装置からの映像データを受信して、撮影された上記広告視聴候補者が何れの上記視聴者層データに対応するか判定し、判定した視聴者層データと一致する上記視聴者層データに関連付けられた広告データを選択して、該選択した広告データを上記電子看板本体に表示させる視聴者認証広告選択手段を有する情報処理装置と、を具備するシステムである。 In order to achieve the above object, an attractive multipurpose electronic signage system of the present invention includes an electronic signage body for displaying an advertisement, and a camera device for photographing advertisement viewing candidates in the vicinity of the electronic signage body. A data storage unit in which viewer layer data that classifies a person image targeted by the advertisement and advertisement data associated with the viewer layer data are input and stored in advance, and the camera device The video data from the video is received, the photographed advertisement viewing candidate is determined to which viewer layer data corresponds, and is associated with the viewer layer data that matches the determined viewer layer data And an information processing apparatus having viewer authentication advertisement selection means for selecting advertisement data and displaying the selected advertisement data on the electronic signboard body.
　また、上記カメラ装置は、鉛直状のカメラ軸心廻りに首振自在として上記電子看板本体に取着したシステムである。
　また、上記電子看板本体は、鉛直状の看板軸心廻りに首振自在に設け、上記情報処理装置は、上記カメラ装置からの映像データを受信して、撮影された上記広告視聴候補者の人数分布を読み取って、上記電子看板本体が向く方向を決定し、決定した方向に上記電子看板本体を首振作動させる表示方向決定手段を有するシステムである。
　また、上記電子看板本体は、緊急情報を受信すると作動する警告灯、又は、緊急情報を受信すると警告音を出力する警報音声出力器と、を備え、さらに、緊急情報を受信すると上記広告データより優先して該緊急情報を表示する緊急情報割り込み手段を備えているシステムである。
　また、上記電子看板本体は、緊急情報を受信すると、携帯端末基地局に受信した緊急情報を送信して携帯端末に緊急情報を配信するシステムである。
　また、上記広告視聴候補者を上記電子看板本体に誘引する集客手段を備えたシステムである。
　また、上記電子看板本体は、表て面側ディスプレイ部と、背面側ディスプレイ部と、を有するシステムである。 The camera device is a system attached to the electronic signboard main body so as to freely swing around a vertical camera axis.
Further, the electronic signboard body is provided so as to freely swing around a vertical signboard axis, and the information processing apparatus receives video data from the camera apparatus and the number of advertisement viewing candidates photographed. It is a system having a display direction determining means for reading a distribution, determining a direction in which the electronic signboard body is directed, and swinging the electronic signboard body in the determined direction.
The electronic signboard body includes a warning light that operates when emergency information is received, or an alarm sound output device that outputs a warning sound when emergency information is received. This is a system provided with emergency information interruption means for displaying the emergency information with priority.
The electronic signboard body is a system that, upon receiving emergency information, transmits the received emergency information to the mobile terminal base station and distributes the emergency information to the mobile terminal.
Further, the system includes a means for attracting customers to attract the advertisement viewing candidates to the electronic signboard body.
Moreover, the said electronic signboard main body is a system which has a surface side display part and a back side display part.
　本発明によれば、広告送り手側が広告内容を伝えたい、広告ターゲット者に確実に広告を見てもらうことができ、優れた宣伝効率を得ることができる。
　また、広告受け手側（視聴者）が興味を持つ広告が表示され、広告内容が強く心に残り高い宣伝効果を得ることができる。広告送り手側と受け手側の意図がマッチングしやすく、優れた宣伝効率と宣伝効果が得られる。 ADVANTAGE OF THE INVENTION According to this invention, the advertisement sender who wants to tell the advertisement contents can be surely seen the advertisement, and excellent advertising efficiency can be obtained.
In addition, an advertisement that the advertisement recipient (viewer) is interested in is displayed, and the advertisement content is strong and remains in mind, and a high advertising effect can be obtained. It is easy to match the intentions on the sender side and the receiver side, and excellent advertising efficiency and advertising effect can be obtained.
本発明の実施の一形態を示す簡略構成図である。It is a simplified block diagram which shows one Embodiment of this invention. 実施の一形態を示すブロック図である。It is a block diagram which shows one Embodiment. 広告視聴候補者が成人男性の場合の使用状態の一例を示す斜視図である。It is a perspective view which shows an example of a use condition in case an advertisement viewing candidate is an adult male. 広告視聴候補者が成人女性の場合の使用状態の一例を示す斜視図である。It is a perspective view which shows an example of a use condition in case an advertisement viewing candidate is an adult woman. 広告視聴候補者が高齢者の場合の使用状態の一例を示す斜視図である。It is a perspective view which shows an example of a use condition in case an advertisement viewing candidate is an elderly person. 広告視聴候補者が幼児の場合の使用状態の一例を示す斜視図である。It is a perspective view which shows an example of the use condition in case an advertisement viewing candidate is an infant. 作用を説明するための簡略平面図である。It is a simplified top view for demonstrating an effect | action. 作用を説明するための簡略平面図である。It is a simplified top view for demonstrating an effect | action.
　以下、図示の実施形態に基づき本発明を詳説する。
　本発明に係る誘引性多目的電子看板システムは、図１及び図２の実施の一形態に於て、広告を表示するための複数の電子看板本体１，１と、複数の電子看板本体１に夫々取着され電子看板本体１の近傍の広告視聴候補者Ｋを撮影するためのカメラ装置２と、データを記憶して保持するためのデータ記憶部５（５Ａ，５Ｂ，５Ｃ）と、電子看板本体１及びカメラ装置２とインターネット等の通信回線網Ｔを介して接続されたコンピュータ等の情報処理装置３と、を備えている。 Hereinafter, the present invention will be described in detail based on illustrated embodiments.
The attractive multipurpose electronic signboard system according to the present invention includes a plurality of electronic signboard bodies 1 and 1 for displaying advertisements and a plurality of electronic signboard bodies 1 in the embodiment shown in FIGS. A camera device 2 for photographing the advertisement viewing candidate K in the vicinity of the electronic signboard body 1 attached, a data storage unit 5 (5A, 5B, 5C) for storing and holding data, and the electronic signboard body 1 and a camera apparatus 2 and an information processing apparatus 3 such as a computer connected via a communication line network T such as the Internet.
　電子看板本体１は、広告を表示するための表示部10と、表示部10を鉛直状の看板軸心廻りに首振自在に首振動作させるための看板首振動作部11と、広告内容等を音声で出力する音声出力部12と、を備えている。 The electronic signboard body 1 includes a display section 10 for displaying advertisements, a signboard swinging operation section 11 for swinging the display section 10 around a vertical signboard axis, and advertisement contents. And an audio output unit 12 that outputs the sound as a sound.
　表示部10は、表て面側ディスプレイ部10Ａと、背面側ディスプレイ部と、を有する両面パネル型である。両ディスプレイ部とも防水仕様であり、屋外使用が可能に構成されている。また、表て面側と背面側のディスプレイパネルの種類（方式）を相違させている。
　なお、本発明に於て、表て面側と背面側のディスプレイパネルの種類を相違させた両面パネル型の電子看板本体１を、ハイブリッドディスプレイ型の電子看板本体１と呼ぶ場合がある。
　例えば、ハイブリッドディスプレイ型の電子看板本体１は、一方を液晶パネルとし、他方をＬＥＤパネルとしている。ディスプレイパネルの種類としては、有機ＥＬパネルや電子ペーパー（導電性フィルム）型パネル等でも良い。 The display unit 10 is a double-sided panel type having a surface-side display unit 10A and a back-side display unit. Both displays are waterproof and are designed for outdoor use. In addition, the types (systems) of the display panels on the front side and the rear side are different.
In the present invention, a double-sided panel type electronic signboard body 1 in which the types of display panels on the front side and the back side are different may be referred to as a hybrid display type electronic signboard body 1.
For example, the hybrid display type digital signage body 1 has a liquid crystal panel on one side and an LED panel on the other side. The display panel may be an organic EL panel, an electronic paper (conductive film) type panel, or the like.
　看板首振動作部11は、電動モータと、電動モータによって作動する回転軸と、回転軸を保持するベアリング軸受等の部材を備え、表示部10が看板軸心廻りに左右に１８０度回転するように設けている。或いは、表示部10を看板軸心廻りの一方向に３６０度回転するように設けている。本発明に於て、看板軸心廻りに首振自在とは、看板軸心廻りに回転自在（鉛直状の看板軸心廻りの一方向に表示部10が３６０度回転すること）を含む。 The signboard swinging operation unit 11 includes an electric motor, a rotating shaft that is operated by the electric motor, and a bearing such as a bearing that holds the rotating shaft, so that the display unit 10 rotates 180 degrees to the left and right around the signboard axis. Provided. Alternatively, the display unit 10 is provided to rotate 360 degrees in one direction around the signboard axis. In the present invention, swingable around the signboard axis includes rotation around the signboard axis (the display unit 10 rotates 360 degrees in one direction around the vertical signboard axis).
　音声出力部12は、視聴者によって、音量調節が可能であって、固定型スピーカや、固定型スピーカからの音声をＯＦＦにした場合に音声を聞くことが可能な小型レシーバー（携帯型スピーカ）、ヘッドフォン、イヤフォン等である。 The audio output unit 12 can adjust the volume by the viewer, and can be a fixed type speaker or a small receiver (portable type speaker) that can listen to audio when the audio from the fixed type speaker is turned off, Headphones, earphones, etc.
　カメラ装置２は、電子看板本体１近傍の通行人や待ち合わせ中の人等の広告視聴候補者Ｋを撮影するものであって、撮影レンズやピント調節機能等を有するカメラ撮影部20と、カメラ撮影部20を鉛直状の看板軸心廻りに首振作動させるためのカメラ首振動作部21と、を備えている。
　カメラ首振動作部21は、カメラ軸心廻りに左右に首振自在に１８０度回転するように設けている。或いは、カメラ軸心廻りの一方向に３６０度回転するように設けている。本発明に於て、カメラ軸心廻りに首振自在とは、カメラ軸心廻りに回転自在（鉛直状のカメラ軸心廻りの一方向に３６０度回転すること）を含む。 The camera device 2 shoots an advertisement viewing candidate K such as a passerby in the vicinity of the electronic signboard body 1 or a waiting person, and includes a camera photographing unit 20 having a photographing lens and a focus adjustment function, and a camera photographing. And a camera swinging motion part 21 for swinging the part 20 about a vertical signboard axis.
The camera swing operation unit 21 is provided to rotate 180 degrees so as to freely swing left and right around the camera axis. Alternatively, it is provided to rotate 360 degrees in one direction around the camera axis. In the present invention, swingable around the camera axis includes rotation around the camera axis (rotating 360 degrees in one direction around the vertical camera axis).
　データ記憶部５には、広告がターゲットとしている人物像を分類した視聴者層データと、視聴者層データと関連付けられた広告データと、が予め入力されて記憶されている。 In the data storage unit 5, viewer layer data that classifies the person image targeted by the advertisement and advertisement data associated with the viewer layer data are input and stored in advance.
　視聴者層データとは、性別分類データや年齢分類等のデータである。
　性別分類データとは、例えば、「男性」「女性」「性別分類関係なし」等である。
　年齢分類データとは、例えば、「７才未満」「７～１１才」「１２～１５才」「１６～１９才」「２０～３０才」「３１～４０才」「４１～５０才」「５１～６０才」「６１～７０才」「７０才以上」や、「１８才未満」「１８才以上」「２０才未満」「２０才以上」「年齢分類関係なし」「幼稚園児以下程度」「小学生程度」「中学生程度」「高校生程度」「大学・成人程度」「高齢者程度」等である。 Viewer group data is data such as sex classification data and age classification.
The gender classification data includes, for example, “male”, “female”, “no gender classification relationship”, and the like.
The age classification data includes, for example, “under 7 years old”, “7-11 years old”, “12-15 years old”, “16-19 years old”, “20-30 years old”, “31-40 years old”, “41-50 years old”, “41-50 years old”, “ "51-60 years old""61-70 years old""70 years old or older", "Under 18 years old""18 years old or older""Under 20 years old""20 years old or older""No age classification relationship""Kindergarteners or less""About elementary school students", "Junior high school students", "High school students", "University / adult students", "Old people", etc.
　また、広告データとは、例えば「大型ワゴンの自動車」「男性用スーツ」「ハンドバック」「化粧品」「ぬいぐるみ」「歩行補助カート」等の商品を紹介（宣伝）する動画や静止画、文字等の画像データ及び音声出力用の音声データである。 Advertising data refers to videos, still images, characters, etc. that introduce (promote) products such as “large wagon cars”, “suits for men”, “handbags”, “cosmetics”, “stuffed animals”, and “walking assist carts”. Image data and audio data for audio output.
　視聴者層データと関連付けられた広告データとは、例えば、「大型ワゴンの自動車」や「男性用スーツ」には、「男性」「１８才以上」「大学・成人程度」が関連付けされてい
る。「ハンドバック」や「化粧品」には、「女性」「１８才以上」「大学・成人程度」が関連付けされている。「ぬいぐるみ」には「男性」「女性」「７才未満」「７～１１才」が関連付けされている。「歩行補助カート」には「男性」「女性」「７０才以上」「高齢者程度」が関連付けられている。つまり、広告データに、その広告データ（広告送り手側）がターゲットとしている視聴者層データを関連付けている。言い換えると、視聴者層データに、その視聴者層に対応する広告視聴候補者Ｋ（広告受けて手側）が興味・関心を持つであろう広告データを関連付けている。 In the advertisement data associated with the audience data, for example, “male”, “over 18 years old”, “college / adult grade” is associated with “large wagon car” and “male suit”. “Handbag” and “cosmetics” are associated with “female”, “over 18 years old”, and “about university / adult”. “Stuffed toy” is associated with “male”, “female”, “under 7 years old”, and “7-11 years old”. The “walking assist cart” is associated with “male”, “female”, “over 70 years old”, and “elderly degree”. That is, the audience data targeted by the advertisement data (advertiser sender side) is associated with the advertisement data. In other words, the advertisement data that the advertisement viewing candidate K corresponding to the audience layer (the side receiving the advertisement) may be interested in is associated with the audience data.
　情報処理装置３は、カメラ装置２が撮影した（電子看板本体１近傍）の広告視聴候補者Ｋを撮影した映像データを受信して、撮影した広告視聴候補者Ｋが何れの視聴者層データに対応するか判定し、その判定した候補者判定結果データと視聴者層データが一致（対応）する視聴者層データに関連付けされた広告データを選択して、選択した広告データを電子看板本体１に出力（表示及び音声出力）するように遠隔制御（操作）する視聴者認証広告選択手段31を有している。
　なお、広告データに複数の年齢分類データが関連付けられている場合、候補者判定結果データが、複数の年齢分類データと全て一致する必要はなく、少なくとも１つの年齢分類データと一致すれば良い。 The information processing device 3 receives the video data of the advertisement viewing candidate K photographed by the camera device 2 (near the electronic signboard body 1), and the photographed advertisement viewing candidate K is included in any viewer layer data. It determines whether it corresponds, the advertisement data linked | related with the audience layer data in which the determined candidate determination result data and viewer layer data correspond (corresponds) are selected, and the selected advertisement data is stored in the electronic signboard body 1 There is a viewer authentication advertisement selection means 31 that is remotely controlled (operated) to output (display and output sound).
When a plurality of age classification data is associated with the advertisement data, the candidate determination result data does not need to match all of the plurality of age classification data, and only needs to match at least one age classification data.
　そして、視聴者認証広告選択手段31が、何れの視聴者層データに対応するかを行なう判定（認証判定）は、映像データの広告視聴候補者Ｋの顔の画像を分析して判定する顔認証判定である。 Then, the determination (authentication determination) that the viewer authentication advertisement selection means 31 corresponds to which viewer layer data is performed by analyzing the face image of the advertisement viewing candidate K in the video data and determining the face authentication. It is a judgment.
　さらに、情報処理装置３は、カメラ装置２からの映像データを受信して、撮影された広告視聴候補者Ｋの人数分布を読み取って分析し、分析した人数分布結果データに基づいて、電子看板本体１が向く方向を決定し、電子看板本体１の看板首振動作部11を遠隔制御（操作）して、決定した方向に首振作動させる表示方向決定手段32を有している。 Further, the information processing device 3 receives the video data from the camera device 2, reads and analyzes the number distribution of the photographed advertisement viewing candidates K, and based on the analyzed number distribution result data, the electronic signboard body 1 has a display direction determining means 32 for determining the direction in which 1 is directed and remotely controlling (operating) the signboard swinging operation unit 11 of the electronic signboard body 1 to swing the signboard in the determined direction.
　また、情報処理装置３は、分析データ（候補者判定結果データ及び人数分布データ）を、時間（日時や曜日）データと関連付けてデータ記憶部５に記憶（保持）させる分析情報保管指示手段33を有している。広告送り手側は、分析データを広告戦略に使用できる。 In addition, the information processing apparatus 3 includes analysis information storage instruction means 33 for storing (holding) analysis data (candidate determination result data and number distribution data) in the data storage unit 5 in association with time (date and time and day of week) data. Have. The ad sender can use the analytics data for advertising strategies.
　さらに、本発明に係る電子看板システムは、広告視聴候補者Ｋを電子看板本体１に誘引する集客手段50を備えている。
　集客手段50は、電子看板本体１に取着される誘引装置51と、誘引装置51の動作を指令する誘引動作指示手段59を有する情報処理装置３と、電子看板本体１に送信される誘引データと、を選択的に組み合わせたもの、或いは、誘引装置51そのものである。 Furthermore, the electronic signage system according to the present invention includes customer attracting means 50 for attracting advertisement viewing candidates K to the electronic signage body 1.
The attracting means 50 includes an attracting device 51 attached to the electronic signboard body 1, an information processing apparatus 3 having an attracting operation instruction means 59 for instructing the operation of the attracting apparatus 51, and attraction data transmitted to the electronic signboard body 1. And the attracting device 51 itself.
　誘引装置51は、例えば、人工的に虹を発生させる虹発生装置、様々なパターンの擬似（人工）オーロラを発生させるオーロラ発生装置、色付きのスモークを発生させるスモーク発生装置、レーザ状光線を（上方へ）照射する光線発生装置、世界の鉄道模型が走行する等のジオラマ装置（表示部10の外枠上部に設けるのが望ましい）、全国の有名なゆるキャラやご当地ヒーロー等のぬいぐるみやフィギュア等が（日替わりで）飛び出す人形飛出装置、ＬＥＤ等の電飾が点灯・点滅するイルミネーション装置（表示部10の外枠に設けるのが望ましい）、電子看板本体１近傍で森林浴の気分を感じる香りや花の香りや季節の香り等の香りを発生させることが可能な匂い発生装置、手相占い装置、星座占い装置等である。また、電子看板本体１の表示部10及び音声出力部12も誘引装置51である。 The attracting device 51 includes, for example, a rainbow generator that artificially generates a rainbow, an aurora generator that generates pseudo (artificial) aurora of various patterns, a smoke generator that generates colored smoke, and a laser beam (upward) ) Diorama device that irradiates light, irradiation model of the world's railway models (preferably installed at the top of the outer frame of the display unit 10), plush toys and figures such as famous Yuru characters and local heroes nationwide A doll pop-up device that jumps out (changed daily), an illumination device that lights and blinks LEDs and other lights (preferably provided on the outer frame of the display unit 10), and a scent or flower that feels like a forest bath near the electronic signboard body 1 Odor generating device, palm fortune-telling device, constellation fortune-telling device and the like. In addition, the display unit 10 and the audio output unit 12 of the electronic signboard body 1 are also the attracting device 51.
　また、誘引動作指示手段59は、カメラ装置２からの映像データを受信して、広告視聴候補者Ｋが電子看板本体１近傍（撮影範囲）に存在するか否か判定し、存在しない場合に、誘引装置51を作動させる（例えば、虹を発生させる。又は、誘引データをデータ記憶部５
から読み出して電子看板本体１に出力させる）。 Further, the attraction operation instruction means 59 receives the video data from the camera device 2 and determines whether or not the advertisement viewing candidate K exists in the vicinity of the electronic signboard body 1 (shooting range). Activating the attracting device 51 (for example, generating a rainbow, or attracting data to the data storage unit 5
To be output to the electronic signboard body 1).
　なお、誘引動作指示手段59を、所定数（例えば４人）以下の少人数か、所定数より多い多人数かを判定し、少人数の場合に、誘引装置51を作動させるように構成しても良い。
　また、誘引動作指示手段59を、所定時間毎に誘引装置51を作動させるように構成しても良い。また、誘引動作指示手段59を、カメラ装置２からの映像データを受信して、撮影された広告視聴候補者Ｋが何れの視聴者層データに対応するか判定し、判定した視聴者層データと一致する（対応する）視聴者層データに関連付けられた誘引装置51を作動させるように構成しても良い。 The attracting operation instruction means 59 is configured to determine whether the number is a small number of people less than a predetermined number (for example, four people) or more than a predetermined number, and the attracting device 51 is operated when the number is small. Also good.
Further, the attracting operation instruction means 59 may be configured to operate the attracting device 51 at predetermined time intervals. Further, the attraction operation instruction means 59 receives the video data from the camera device 2, determines which viewer layer data the photographed advertisement viewing candidate K corresponds to, and the determined viewer layer data and The attracting device 51 associated with the matching (corresponding) audience layer data may be operated.
　また、誘引データは、例えば、データ記憶部５に予め入力されて記憶されている映画、アニメ、ＣＧ（コンピュータグラフィックによる恐竜の行進動画や宇宙の旅の動画等）、星座占い画像、手相占い画像等の誘引用画像データ及び誘引用音声データである。或いは、インターネット等を介して得られるスポーツ中継等の生放送データ、インターネットＴＶの録画放送データ等の誘引用画像データ及び誘引用音声データである。 The attraction data is, for example, a movie, animation, CG (such as a dinosaur marching video or a space travel video, etc.), a constellation horoscope image, a palm fortune telling image, which are previously input and stored in the data storage unit 5. Citation image data and citation audio data. Alternatively, it may be live broadcast data such as sports broadcasts obtained via the Internet or the like, cited image data and cited voice data such as recorded broadcast data of Internet TV.
　また、誘引装置51にタイマーを有する看板本体制御部を設けても良い。そして、所定時間毎（１時間毎）に作動と停止を繰り返す、又は、時間帯（通勤・通学時間帯や帰宅時間帯）に応じて光の色を変える等の演出を変化するように設けても良い。 Further, the attracting device 51 may be provided with a signboard body control unit having a timer. And it is provided to change the effect such as changing the color of light according to the time zone (commuting, commuting time zone or returning home time zone) repeating the operation and stop every predetermined time (every hour) Also good.
　また、情報処理装置３は、ＣＰＵ等の演算処理部と、データやプログラムを記憶するＲＡＭ（ランダムアクセスメモリ）やＲＯＭ（リードオンリーメモリ）や内部ＨＤ（ハードディスク）等の内部記憶装置８と、を備えたコンピュータである。 The information processing device 3 includes an arithmetic processing unit such as a CPU and an internal storage device 8 such as a RAM (random access memory), a ROM (read only memory), or an internal HD (hard disk) for storing data and programs. Computer.
　視聴者認証広告選択手段31と表示方向決定手段32と分析情報保管指示手段33と誘引動作指示手段59は、具体的には、演算処理部と、内部記憶装置８と、内部記憶装置８に設けたプログラム記憶部４に記憶されているプログラム等である。 Specifically, the viewer authentication advertisement selection means 31, the display direction determination means 32, the analysis information storage instruction means 33, and the attraction operation instruction means 59 are provided in the arithmetic processing unit, the internal storage device 8, and the internal storage device 8. Programs stored in the program storage unit 4.
　また、情報処理装置３には、キーボードやマウス、タッチパネル等の入力装置７と、モニター等の表示装置６が接続されている。
　また、情報処理装置３が行なう電子看板本体１とカメラ装置２と誘引装置51の遠隔操作は、リモートデスクトップ接続、ＶＮＣ接続、それに類するＶＰＮ接続等の公知の遠隔操作技術を用いれば良い。 The information processing device 3 is connected to an input device 7 such as a keyboard, a mouse, and a touch panel, and a display device 6 such as a monitor.
In addition, the remote operation of the electronic signboard body 1, the camera device 2, and the attracting device 51 performed by the information processing device 3 may be performed using a known remote operation technique such as remote desktop connection, VNC connection, or similar VPN connection.
　また、情報処理装置３には通信回線網Ｔを介して外部記憶装置９が接続されている。
　外部記憶装置９は、オンラインストレージ型やクラウド型のサーバー装置等である。
　なお、情報処理装置３に追加記憶装置80を接続しても良い。追加記憶装置80は、ＣＤやＤＶＤ等の記憶媒体にデータを保持させるリーダーラーター装置、ハードディスク等にデータを保持させる外付けハードディスク装置、ＵＳＢメモリ、小片記憶媒体等である。 In addition, an external storage device 9 is connected to the information processing apparatus 3 via a communication network T.
The external storage device 9 is an online storage type or cloud type server device.
An additional storage device 80 may be connected to the information processing device 3. The additional storage device 80 is a reader / later device that holds data in a storage medium such as a CD or DVD, an external hard disk device that holds data in a hard disk or the like, a USB memory, a small piece storage medium, or the like.
　データ記憶部５は、図１に於て、内部記憶装置８に設けたデータ記憶部５Ａと、外付けハードディスク型の追加記憶装置80に設けたデータ記憶部５Ｂと、サーバー型の外部記憶装置９に設けたデータ記憶部５Ｃと、を図示している。
　また、容量の大きい広告データや誘引データを外部記憶装置９（サーバー装置）のデータ記憶部５Ｃに記憶させ、視聴者層データや分析データ等を内部記憶装置８（内部ＨＤ）のデータ記憶部５Ａに記憶させ、配信、更新、削除が行なえるように構成している。
　なお、データ記憶部５及びプログラム記憶部４は、内部記憶装置８と追加記憶装置80と外部記憶装置９の何れか１つに設けても良い。 In FIG. 1, the data storage unit 5 includes a data storage unit 5A provided in the internal storage device 8, a data storage unit 5B provided in the external hard disk type additional storage device 80, and a server type external storage device 9 as shown in FIG. The data storage unit 5C provided in FIG.
Further, large-capacity advertisement data and invitation data are stored in the data storage unit 5C of the external storage device 9 (server device), and audience layer data, analysis data, and the like are stored in the data storage unit 5A of the internal storage device 8 (internal HD). And can be distributed, updated, and deleted.
The data storage unit 5 and the program storage unit 4 may be provided in any one of the internal storage device 8, the additional storage device 80, and the external storage device 9.
　次に、本発明の誘引性多目的電子看板システムの使用方法（作用）について説明する。
　図１に示すように、カメラ装置２は、首振作動して、電子看板本体１の近傍の広告視聴候補者Ｋを撮影した映像データを情報処理装置３に送信する。
　映像データを受信した情報処理装置３は、視聴者認証広告選択手段31によって、撮影された広告視聴候補者Ｋが何れの視聴者層データに対応するか顔認証によって判定し、判定した視聴者層データと一致する視聴者層データに関連付けられた広告データを選択して、その選択した広告データを電子看板本体１に出力（表示及び音声出力）させる。 Next, the usage method (action) of the attractive multipurpose electronic signboard system of the present invention will be described.
As shown in FIG. 1, the camera device 2 swings and transmits video data obtained by photographing the advertisement viewing candidate K in the vicinity of the electronic signage body 1 to the information processing device 3.
The information processing apparatus 3 that has received the video data uses the viewer authentication advertisement selection unit 31 to determine which viewer layer data the photographed advertisement viewing candidate K corresponds to by identifying the viewer layer. The advertisement data associated with the audience layer data that matches the data is selected, and the selected advertisement data is output (displayed and voiced) to the electronic signboard body 1.
　例えば、視聴者認証広告選択手段31は、図３に示すように、広告視聴候補者Ｋが、成人男性である場合、「男性」、「１８才以上」、「大学・成人程度」という視聴者層データに対応するという判定をし、「男性」「１８才以上」「大学・成人程度」が関連付けされている「大型ワゴンの自動車」の広告データを選択する。そして、電子看板本体１に、「大型ワゴンの自動車」の広告データを出力させる。 For example, as shown in FIG. 3, when the advertisement viewing candidate K is an adult male, the viewer-authenticated advertisement selecting means 31 has viewers of “male”, “18 years old or older”, and “about university / adult”. It is determined that it corresponds to the layer data, and advertisement data of “large wagon car” associated with “male”, “over 18 years old”, and “university / adult grade” is selected. Then, the advertisement data of “large wagon car” is output to the electronic signboard body 1.
　また、図４に示すように、広告視聴候補者Ｋが、成人女性である場合、「女性」、「１８才以上」、「２０～３０才」、「大学・成人程度」という視聴者層データに対応するという判定をし、「女性」「１８才以上」「大学・成人程度」が関連付けされている「ハンドバック」の広告データを選択する。そして、電子看板本体１に、「ハンドバック」の広告データを出力させる。 In addition, as shown in FIG. 4, when the advertisement viewing candidate K is an adult female, the audience group data “female”, “18 years old or older”, “20-30 years old”, “university / adult age” And “handbag” advertisement data associated with “female”, “over 18 years old”, and “university / adult grade” are selected. Then, the advertisement data of “handback” is output to the electronic signboard body 1.
　また、図５に示すように、広告視聴候補者Ｋが、高齢者の男性である場合、「男性」、「６６才以上」、「高齢者程度」という視聴者層データに対応するという判定をし、「男性」「女性」「６６才以上」「高齢者程度」が関連付けされている「歩行補助カート」の広告データを選択する。そして、電子看板本体１に、「歩行補助カート」の広告データを出力させる。 In addition, as shown in FIG. 5, when the advertisement viewing candidate K is an elderly man, it is determined that it corresponds to viewer group data such as “male”, “66 years old or older”, and “about the elderly”. Then, advertisement data of “walking assistance cart” associated with “male”, “female”, “66 years old or older”, and “elderly degree” is selected. Then, the electronic signboard body 1 is caused to output advertisement data of “walking assist cart”.
　また、図６に示すように、広告視聴候補者Ｋが、女の幼児である場合、「女性」、「幼稚園児以下程度」「７才未満」という視聴者層データに対応するという判定をし、「男性」「女性」「７才未満」「７～１１才」が関連付けされている「ぬいぐるみ」の広告データを選択する。そして、電子看板本体１に、「ぬいぐるみ」の広告データを出力させる。 Further, as shown in FIG. 6, when the advertisement viewing candidate K is a female infant, it is determined that it corresponds to the audience data of “female”, “about a kindergarten child or less”, and “under 7 years old”. , The advertisement data of “stuffed toy” associated with “male”, “female”, “under 7 years old”, and “7-11 years old” is selected. Then, advertisement data “stuffed toy” is output to the electronic signboard body 1.
　また、映像データを受信した情報処理装置３は、誘引動作指示手段59によって、カメラ装置２からの映像データを受信して、電子看板本体１近傍に広告視聴候補者Ｋが存在するか（所定数以下の少人数か）否か判定する。
　そして、誘引動作指示手段59は、広告視聴候補者Ｋがいない場合（少人数の場合）に、誘引装置51を作動させる。すると、電子看板本体１近傍に人（広告視聴候補者Ｋ）が集まる。つまり、集客手段50によって広告視聴候補者Ｋを電子看板本体１近傍に引き寄せる。 Also, the information processing device 3 that has received the video data receives the video data from the camera device 2 through the attraction operation instruction means 59, and whether there is an advertisement viewing candidate K in the vicinity of the electronic signboard body 1 (a predetermined number). Determine whether or not the following small number of people).
Then, the attracting operation instruction means 59 operates the attracting device 51 when there is no advertisement viewing candidate K (in the case of a small number of people). Then, people (advertisement viewing candidates K) gather near the electronic signboard body 1. That is, the advertisement viewing candidate K is drawn near the electronic signboard body 1 by the customer collecting means 50.
　そして、図７に示すように、カメラ装置２が首振して、電子看板本体１の近傍を撮影した映像データを情報処理装置３に送信する。
　映像データを受信した情報処理装置３は、表示方向決定手段32によって、撮影された広告視聴候補者Ｋの人数分布を読み取って分析し、電子看板本体１近傍のどの位置に、広告視聴候補者が多く存在しているか分析して人数分布結果データを作成する。さらに、図８に示すように、電子看板本体１の表示部10（表て面側ディスプレイ部10Ａ）が、他の方向を向いている場合に比べて、多くの広告視聴候補者Ｋと対面状となる向きに（表示部10が見易くなる向きに）、首振作動させる（看板首振動作部11を作動させる）。 Then, as shown in FIG. 7, the camera apparatus 2 swings and transmits video data obtained by photographing the vicinity of the electronic signboard body 1 to the information processing apparatus 3.
The information processing apparatus 3 that has received the video data reads and analyzes the number distribution of the photographed advertisement viewing candidates K by the display direction determining means 32, and the advertisement viewing candidate is located at any position near the electronic signboard body 1. Analyze whether there are many people and create data on the number of people distribution results. Further, as shown in FIG. 8, the display unit 10 of the electronic signboard body 1 (representing the surface side display unit 10 </ b> A) faces more advertisement viewing candidates K than when facing the other direction. In such a direction (in a direction in which the display unit 10 is easy to see), the swinging operation is performed (the signboard swinging operation unit 11 is operated).
　また、通勤・通学ラッシュや、帰宅ラッシュ等のように、大勢の人（広告視聴候補者Ｋ）が一定方向に歩いている場合は、表示方向決定手段32によって、撮影された広告視聴候補者Ｋの人数分布を読み取って分析し人の流れ方向を決定し、人数分布結果データを作成する。さらに、表示方向決定手段32は、人の流れの上流側（人の顔が多く撮影できた側）
に、電子看板本体１の表示部10（表て面側ディスプレイ部10Ａ側）を、首振作動させ、通行中の人が表示部10を見易いようにする。 In addition, when a large number of people (advertising viewing candidates K) are walking in a certain direction, such as commuting / commuting rush, homecoming rush, etc., the displayed viewing candidate K is displayed by the display direction determining means 32. The distribution of the number of people is read and analyzed to determine the direction of the flow of people, and data on the distribution of the number of people is created. Further, the display direction determining means 32 is provided on the upstream side of the human flow (the side on which a lot of human faces can be photographed).
In addition, the display unit 10 (shown on the side of the display unit 10A) of the electronic signboard body 1 is swung to make it easy for a passing person to see the display unit 10.
　そして、カメラ装置２は、表示部10（表て面側ディスプレイ部10Ａ）が向いた方向に存在する多くの広告視聴候補者Ｋを撮影した映像データを情報処理装置３に送信する。
　情報処理装置３は、撮影された多くの広告視聴候補者Ｋが、何れの視聴者層データに最も多く対応しているか判定し、判定した（多くの広告視聴候補者Ｋが対応する）視聴者層データと一致する視聴者層データに関連付けられた広告データを選択し、選択した広告データを電子看板本体に１に表示させる。例えば、成人男性が多い場合は、「男性用スーツ」の広告データを出力する。成人女性が多い場合は「化粧品」の広告データを出力する。 Then, the camera device 2 transmits to the information processing device 3 video data obtained by photographing a large number of advertisement viewing candidates K that exist in the direction in which the display unit 10 (representing the surface-side display unit 10A) is directed.
The information processing device 3 determines which viewer segment data the most of the many advertisement viewing candidates K that have been photographed correspond to, and determines the viewers (many of the advertisement viewing candidates K correspond) The advertisement data associated with the audience layer data that matches the layer data is selected, and the selected advertisement data is displayed on the electronic signboard body as 1. For example, when there are many adult men, advertisement data of “male suit” is output. If there are many adult women, “cosmetics” advertisement data is output.
　なお、視聴者層データとして、例えば、「スーツ」「作業着」「スカート」「ジーンズ」「スポーツジャージ」といった服装データを設ける。そして、広告データが、「ビジネスシューズ」、「安全靴」、「ハイヒール」「スニーカー」「ジョギングシューズ」である場合に、「ビジネスシューズ」と「スーツ」、「安全靴」と「作業着」、「スカート」と「ハイヒール」、「ジーンズ」と「スニーカー」、「スポーツジャージ」と「ジョギングシューズ」を関連付け、視聴者認証広告選択手段31が行なう認証判定を、広告視聴候補者Ｋの服装の画像を分析して判定する服装認証判定とし、判定した視聴者層データと一致（対応）する視聴者層データに関連付けされた広告データを選択して、選択した広告データを電子看板本体１に表示するように構成するも良い。 In addition, clothes data such as “suits”, “work clothes”, “skirts”, “jeans”, and “sports jerseys” are provided as viewer layer data. When the advertising data is “business shoes”, “safety shoes”, “high heels”, “sneakers”, “jogging shoes”, “business shoes” and “suits”, “safety shoes” and “work clothes”, The image of the clothes of the advertisement viewing candidate K is subjected to the authentication judgment performed by the viewer authentication advertisement selecting means 31 by associating “skirt” and “high heels”, “jeans” and “sneakers”, “sports jersey” and “jogging shoes”. It is determined that the clothes authentication is determined by analyzing and selecting advertisement data associated with the viewer layer data that matches (corresponds to) the determined viewer layer data, and displays the selected advertisement data on the electronic signboard body 1 It may be configured as follows.
　或いは、視聴者層データとして、例えば、「ビジネスバック」「杖」「眼鏡」といった所持品データを設ける。そして、広告データが、「ビジネスシューズ」、「歩行補助カート」、「眼鏡」である場合に、「ビジネスシューズ」と「ビジネスバック」、「歩行補助カート」と「杖」、「眼鏡」と「眼鏡」を関連付け、視聴者認証広告選択手段31が行なう認証判定を、広告視聴候補者Ｋの所持品の画像を分析して判定する所持品認証判定とし、判定した視聴者層データと一致（対応）する視聴者層データに関連付けされた広告データを選択して、選択した広告データを電子看板本体１に表示するように構成するも良い。
　また、顔認証判定と、服装認証判定と、所持品認証判定のいずれか又は全てを組み合わせて判定しても良い。 Alternatively, for example, personal belongings data such as “business bag”, “cane”, and “glasses” is provided as the audience layer data. When the advertisement data is “business shoes”, “walking assist cart”, and “glasses”, “business shoes” and “business bag”, “walking assist cart” and “cane”, “glasses” and “ The authentication determination performed by the viewer-authenticated advertisement selection means 31 is determined by analyzing the image of the inventory possessed by the advertisement viewing candidate K, and matches the determined audience layer data (correspondence) The advertisement data associated with the audience layer data to be selected may be selected, and the selected advertisement data may be displayed on the electronic signboard body 1.
Moreover, you may determine combining face authentication determination, clothing authentication determination, and any or all of personal belongings authentication determination.
　また、集客手段50として、インターネットＴＶを表示部10に分割して表示し、世界中のＴＶをリアルタイムで視聴可能に設ける。例えば、表示部10が大型ディスプレイの場合は画面分割によって１００～２００チャンネルを同時に表示する。特に、液晶方式や有機ＥＬ方式のパネルは、表示サイズが小さくとも詳細な画像を表示でき、電子看板本体１近傍を（設置場所を）様々な国籍の人々が集う国際交流の場とすることができる。
　また、分割画面よりも大きな画面で見たい場合は、表示部10と一体状のタッチパネル操作部を設けて、表示部10に表示されている表示ナンバーを、視聴者がタッチすることで前画面の４分の１、又は、２分の１、或いは全画面となるようにする。音声はヘッドフォンやイヤフォン等で聞くことを可能にする。語学を学びたい人、学んでいる人、自国の情報を知りたい外国人等にとって何よりの憩いの場とすることができ、集客効果が得られる。 Further, as the means for attracting customers 50, an Internet TV is divided and displayed on the display unit 10, and TVs around the world can be viewed in real time. For example, when the display unit 10 is a large display, 100 to 200 channels are simultaneously displayed by dividing the screen. In particular, liquid crystal type and organic EL type panels can display detailed images even if the display size is small, and the vicinity of the electronic signboard body 1 (installation location) should be an international exchange place where people of various nationalities gather. it can.
In addition, if you want to see a screen that is larger than the split screen, a touch panel operation unit integrated with the display unit 10 is provided, and the viewer touches the display number displayed on the display unit 10 so that the previous screen is displayed. Make it a quarter, half, or full screen. The sound can be heard with headphones or earphones. For people who want to learn languages, those who are studying, foreigners who want to know information about their own country, etc., it can be a great place to relax, and the effect of attracting customers can be obtained.
　また、電子看板本体１を地域密着型の電子案内板として使用可能な機能を備えている。
　電子看板本体１を、役所や警察等の公共機関に通信回線網Ｔを介して接続している。また、データ記憶部５には、電子看板本体１が設置されている場所に夫々対応する避難誘導案内データが、予め入力されて記憶されている。また、電子看板本体１に赤色警告回転灯等の警告灯とサイレン等の警報音声出力器の両方、又は一方が取着されている。警報音声出力器を、音声出力部12とするも良い。また、広告データよりも優先して地震や津波、洪水等の災害の緊急情報を表示する緊急情報割り込み手段を備えている。緊急情報割り込み手段は、情報処理装置３又は電子看板本体１の制御部（図示省略）に設けている。
　そして、緊急情報を公共機関から受信した場合は、緊急情報割り込み手段によって、瞬時にその緊急情報に切り換わり、映像や文字、音声で伝達する。さらに、赤色警告回転灯が回り、表示部10が避難方向や避難経路を表示すると共に音声出力部12が避難誘導指示を音声出力する。また、交通情報など刻々と入る新しい情報を順次表示する。表示の輝度も点滅状（高→中→高）に秒単位で切り換わり、一種の点滅交換によって、人目につき易くする。また、（電子看板本体１が駅前等の野外に設置された大型の場合は）サイレン等の警報音声出力器を鳴らす。
　さらに、電子看板本体１が災害等の緊急情報を受信すれば、直ちに受信した緊急情報を携帯端末（携帯電話）基地局に発信し、その地域住民の携帯電話等の携帯端末に電子メールにてその情報を提供（配信）する。即ち、一旦、事あれば、地域の人々の安全と安心に寄与する防災緊急用電子看板本体として早変わりする。人々の安全、安心を目指した地域に特化した（災害や防災等）の緊急情報を発信しえるツールとできる。つまり、本発明は、多目的に使用し得る電子看板とそのシステム（多目的電子看板システム）と言える。 In addition, the electronic signboard body 1 has a function that can be used as a community-based electronic guide plate.
The electronic signboard body 1 is connected to a public institution such as a government office or police through a communication network T. Further, in the data storage unit 5, evacuation guidance data corresponding to each place where the electronic signboard body 1 is installed is input and stored in advance. In addition, a warning light such as a red warning rotating light and / or an alarm sound output device such as a siren are attached to the electronic signboard body 1. The alarm sound output device may be the sound output unit 12. In addition, emergency information interrupting means for displaying emergency information on disasters such as earthquakes, tsunamis, and floods in preference to the advertisement data is provided. The emergency information interrupting means is provided in the control unit (not shown) of the information processing apparatus 3 or the electronic signboard body 1.
When emergency information is received from a public institution, the emergency information interrupting means instantly switches to the emergency information and transmits it by video, text, or voice. Further, the red warning rotating light turns, the display unit 10 displays the evacuation direction and the evacuation route, and the voice output unit 12 outputs the evacuation guidance instruction by voice. In addition, new information such as traffic information that is constantly entered is displayed. The brightness of the display is also changed to blinking (high → medium → high) in seconds, and it is easy to catch the eye by a kind of blinking exchange. In addition, an alarm sound output device such as a siren is sounded (in the case where the electronic signboard body 1 is a large size installed outside the station or the like).
Furthermore, if the electronic signboard body 1 receives emergency information such as a disaster, it immediately transmits the received emergency information to a mobile terminal (mobile phone) base station and sends it to a mobile terminal such as a mobile phone of the local resident by e-mail. Provide (distribute) that information. In other words, once there is a thing, it quickly changes as an emergency signboard body for disaster prevention that contributes to the safety and security of local people. It can be a tool that can send emergency information (disaster, disaster prevention, etc.) specializing in areas aimed at the safety and security of people. That is, the present invention can be said to be an electronic signboard and system (multipurpose electronic signboard system) that can be used for multiple purposes.
　なお、本発明は、設計変更可能であって、電子看板本体１を片面パネル型とし、看板首振動作部11を省略して、ビルの壁面等に固定して設けても良い。表て面側パネルと背面側パネルを同じ種類（方式）のディスプレイパネルとするも良い。また、電子看板本体１を表示部10を水平状の看板軸心回りに上下方向揺動自在に設けても良い。また、カメラ装置２を、カメラ撮影部20が水平状のカメラ軸心回りに上下方向揺動自在に設けても良い。 In the present invention, the design can be changed, the electronic signboard body 1 may be a single-sided panel type, the signboard swinging operation unit 11 may be omitted, and the electronic signboard body 1 may be fixed to the wall surface of the building. The display side panel and the back side panel may be the same type (method) of display panels. Further, the electronic signboard body 1 may be provided so that the display unit 10 can swing up and down around the horizontal signboard axis. Further, the camera device 2 may be provided so that the camera photographing unit 20 can swing up and down around a horizontal camera axis.
　以上のように、本発明の誘引性多目的電子看板システムは、広告を表示するための電子看板本体１と、電子看板本体１近傍の広告視聴候補者Ｋを撮影するためのカメラ装置２と、を備え、さらに、広告がターゲットとしている人物像を分類した視聴者層データと、視聴者層データと関連付けられた広告データと、が予め入力されて記憶されているデータ記憶部５と、上記カメラ装置２からの映像データを受信して、撮影された広告視聴候補者Ｋが何れの視聴者層データに対応するか判定し、判定した視聴者層データと一致する視聴者層データに関連付けられた広告データを選択して、選択した広告データを電子看板本体１に表示させる視聴者認証広告選択手段31を有する情報処理装置３と、を具備するので、広告送り手側が広告内容を伝えたい、広告ターゲット者に確実に広告を見てもらうことができ、優れた宣伝効率を得ることができる。また、広告受け手側（視聴者）が興味を持つ広告が表示され、広告内容が強く心に残り高い宣伝効果を得ることができる。広告送り手側と受け手側の意図がマッチングしやすく、無駄が少なく優れた宣伝効率と宣伝効果が得られる。 As described above, the attractive multipurpose electronic signboard system of the present invention includes the electronic signboard body 1 for displaying advertisements and the camera device 2 for photographing the advertisement viewing candidate K near the electronic signboard body 1. And a data storage unit 5 in which viewer layer data in which a person image targeted by the advertisement is classified and advertisement data associated with the viewer layer data are input and stored in advance, and the camera device 2 is received, it is determined to which viewer layer data the imaged advertisement viewing candidate K corresponds, and the advertisement associated with the viewer layer data matching the determined viewer layer data And the information processing device 3 having the viewer authentication advertisement selection means 31 for selecting the data and displaying the selected advertisement data on the electronic signboard body 1, so that the advertisement sender communicates the contents of the advertisement. There, it is possible to get a look at the reliably ads to target person, it is possible to obtain an excellent propaganda efficiency. In addition, an advertisement that the advertisement recipient (viewer) is interested in is displayed, and the advertisement content is strong and remains in mind, and a high advertising effect can be obtained. It is easy to match the intentions of the sender side and the receiver side, and there is little waste and excellent advertising efficiency and advertising effect can be obtained.
　また、カメラ装置２は、鉛直状のカメラ軸心廻りに首振自在として電子看板本体１に取着したので、多くの広告視聴候補者Ｋを撮影でき、多くの人（広告視聴候補者Ｋ）に適した広告データを電子看板本体１に配信して、表示させ、効率をより高くして、一層宣伝効果を得ることができる。 Further, since the camera device 2 is attached to the electronic signboard body 1 so as to be able to swing around the vertical camera axis, many advertisement viewing candidates K can be photographed, and many people (advertisement viewing candidates K). It is possible to distribute advertisement data suitable for the electronic billboard main body 1 to display it, to increase the efficiency, and to obtain a further advertising effect.
　また、電子看板本体１は、鉛直状の看板軸心廻りに首振自在に設け、情報処理装置３は、カメラ装置２からの映像データを受信して、撮影された広告視聴候補者Ｋの人数分布を読み取って、電子看板本体１が向く方向を決定し、決定した方向に電子看板本体１を首振作動させる表示方向決定手段32を有するので、多くの広告視聴候補者Ｋに広告データを確実に視聴してもらうことができ、宣伝効果を高めることができる。 The electronic signboard body 1 is provided so as to freely swing around a vertical signboard axis, and the information processing apparatus 3 receives video data from the camera apparatus 2 and the number of advertisement viewing candidates K photographed. The distribution is read, the direction in which the electronic signboard body 1 is directed is determined, and the display direction determining means 32 for swinging the electronic signboard body 1 in the determined direction is provided. Can be viewed and can improve the advertising effect.
　また、電子看板本体１は、緊急情報を受信すると作動する警告灯、又は、緊急情報を受信すると警告音を出力する警報音声出力器と、を備え、さらに、緊急情報を受信すると広告データより優先して緊急情報を表示する緊急情報割り込み手段を備えているので、地域の人々の安全と安心に寄与する防災緊急用電子看板本体として早変わりする。人々の安全、安心を目指した都市計画に貢献できる。 In addition, the electronic signboard body 1 includes a warning light that operates when emergency information is received, or a warning sound output device that outputs a warning sound when emergency information is received. Since it has emergency information interrupting means for displaying emergency information, it quickly changes as an emergency signboard body for disaster prevention that contributes to the safety and security of local people. Contribute to city planning for the safety and security of people.
　また、電子看板本体１は、緊急情報を受信すると、携帯端末基地局に受信した緊急情報を送信して携帯端末に緊急情報を配信するので、地域の人々の安全と安心に寄与する緊急情報配信装置として早変わりする。人々の安全、安心を目指した地域に特化した（災害や防災等）の緊急情報を発信しえるツールとできる。 In addition, when the electronic signboard body 1 receives the emergency information, it transmits the received emergency information to the mobile terminal base station and distributes the emergency information to the mobile terminal. Therefore, the emergency information distribution that contributes to the safety and security of local people It changes quickly as a device. It can be a tool that can send emergency information (disaster, disaster prevention, etc.) specializing in areas aimed at the safety and security of people.
　また、広告視聴候補者Ｋを電子看板本体１に誘引する集客手段50を備えたので、誰も見ていないような無駄な広告を流す（表示及び音声出力）必要がなく、宣伝効率を確実に向上できる。また、多くの人（広告視聴候補者Ｋ）を引き寄せることができ、広告視聴率を向上できる。電子看板本体１が、多くの人に注目され、設置場所が一種のエンターテイメント空間となると共に人々の共感の場にすることができる。人が集まる街づくりに貢献できる。 In addition, since it has a means of attracting customers 50 for attracting advertisement viewing candidates K to the electronic signboard body 1, there is no need to run a useless advertisement (display and audio output) that no one has seen, and advertising efficiency is ensured. It can be improved. Moreover, many people (advertisement viewing candidate K) can be attracted, and the advertisement viewing rate can be improved. The electronic signboard body 1 is attracting attention by many people, and the installation location becomes a kind of entertainment space and can be a place of people's empathy. Contribute to the creation of a city where people gather.
　また、電子看板本体１は、表て面側ディスプレイ部10と、背面側ディスプレイ部と、を有するので、広告データが同じ商品のものでも異なる内容のものを配信できる。例えば、自動車を宣伝する広告データの場合、表て面側に家族とのドライブ旅行での快適性をイメージした広告データを表示し、背面側に自動車の安全性をイメージした広告データを表示でき、効率が良い。また、表て面側と背面側の双方向に同じ内容の広告データを表示して、より多くの人々に提供し、広告効果を向上させ得る。また、異なる商品の広告データ（自動車の広告データと化粧品の広告データ）を同時に表示して、片面パネル型に比べて単純計算で２倍の広告データが表示でき、広告収入を増やせる。
　また、ハイブリッドディスプレイ型の場合は、より詳細な画像で内容を表示したい場合に、広告視聴者が多い方向（表て面側）に、画質が詳細な方式のパネル（液晶パネル）が向くように、看板軸心回りに回転させ、飽きさせずに広告を視聴させることができる。 Moreover, since the electronic signage body 1 has the front side display unit 10 and the rear side display unit, the electronic signage main body 1 can distribute different contents even if the advertisement data is the same product. For example, in the case of advertising data that promotes a car, you can display advertising data that imaged the comfort of driving trips with your family on the front side, and display advertising data that imaged the safety of the car on the back side, Efficiency is good. In addition, the advertisement data having the same contents can be displayed in both directions on the front side and the rear side to provide more people, thereby improving the advertising effect. In addition, advertisement data for different products (automobile advertisement data and cosmetic advertisement data) can be displayed at the same time, so that twice the advertisement data can be displayed by simple calculation compared to the single-sided panel type, and the advertising revenue can be increased.
Also, in the case of the hybrid display type, if you want to display the contents with more detailed images, the panel (liquid crystal panel) with a detailed image quality should face the direction where there are more advertising viewers (front side). , You can rotate around the sign axis and watch the advertisement without getting bored.
　１　電子看板本体
　２　カメラ装置
　３　情報処理装置
　５　データ記憶部
　10Ａ　表て面側ディスプレイ部
　31　視聴者認証広告選択手段
　32　表示方向決定手段
　50　集客手段
　Ｋ　広告視聴候補者 DESCRIPTION OF SYMBOLS 1 Digital signboard body 2 Camera apparatus 3 Information processing apparatus 5 Data storage part 10A Front side display part 31 Viewer authentication advertisement selection means 32 Display direction determination means 50 Customer collection means K Advertisement viewing candidate

Claims (7)

  1. 　広告を表示するための電子看板本体（１）と、該電子看板本体（１）近傍の広告視聴候補者（Ｋ）を撮影するためのカメラ装置（２）と、を備え、
    　さらに、広告がターゲットとしている人物像を分類した視聴者層データと、該視聴者層データと関連付けられた広告データと、が予め入力されて記憶されているデータ記憶部（５）と、
    　上記カメラ装置（２）からの映像データを受信して、撮影された上記広告視聴候補者（Ｋ）が何れの上記視聴者層データに対応するか判定し、判定した視聴者層データと一致する上記視聴者層データに関連付けられた広告データを選択して、該選択した広告データを上記電子看板本体（１）に表示させる視聴者認証広告選択手段（31）を有する情報処理装置（３）と、
    　を具備することを特徴とする誘引性多目的電子看板システム。     An electronic signboard body (1) for displaying an advertisement, and a camera device (2) for photographing an advertisement viewing candidate (K) in the vicinity of the electronic signboard body (1),
    Further, a data storage unit (5) in which viewer layer data that classifies the person image targeted by the advertisement and advertisement data associated with the viewer layer data are input and stored in advance,
    The video data from the camera device (2) is received, it is determined which viewer layer data the advertisement viewing candidate (K) taken is corresponding to, and matches the determined viewer layer data An information processing apparatus (3) having viewer authentication advertisement selection means (31) for selecting advertisement data associated with the audience layer data and displaying the selected advertisement data on the electronic signboard body (1); ,
    An attractive multipurpose electronic signboard system characterized by comprising:
  2. 　上記カメラ装置（２）は、鉛直状のカメラ軸心廻りに首振自在として上記電子看板本体
    （１）に取着した請求項１記載の誘引性多目的電子看板システム。     The attractive multipurpose electronic signboard system according to claim 1, wherein the camera device (2) is attached to the electronic signboard body (1) so as to be swingable about a vertical camera axis.
  3. 　上記電子看板本体（１）は、鉛直状の看板軸心廻りに首振自在に設け、
    　上記情報処理装置（３）は、上記カメラ装置（２）からの映像データを受信して、撮影された上記広告視聴候補者（Ｋ）の人数分布を読み取って、上記電子看板本体（１）が向く方向を決定し、決定した方向に上記電子看板本体（１）を首振作動させる表示方向決定手段（32）を有する請求項１又は２記載の誘引性多目的電子看板システム。     The electronic signboard body (1) is provided to freely swing around a vertical signboard axis,
    The information processing device (3) receives the video data from the camera device (2), reads the number distribution of the advertisement viewing candidates (K) photographed, and the electronic signboard body (1) The attractive multipurpose electronic signboard system according to claim 1 or 2, further comprising display direction determining means (32) for determining a direction to face and swinging the electronic signboard body (1) in the determined direction.
  4. 　上記電子看板本体（１）は、緊急情報を受信すると作動する警告灯、又は、緊急情報を受信すると警告音を出力する警報音声出力器と、を備え、
    　さらに、緊急情報を受信すると上記広告データより優先して該緊急情報を表示する緊急情報割り込み手段を備えている請求項１，２又は３記載の誘引性多目的電子看板システム。     The electronic signboard body (1) includes a warning light that operates when emergency information is received, or a warning sound output device that outputs a warning sound when emergency information is received,
    4. The attractive multipurpose electronic signboard system according to claim 1, further comprising emergency information interrupting means for displaying the emergency information with priority over the advertisement data when emergency information is received.
  5. 　上記電子看板本体（１）は、緊急情報を受信すると、携帯端末基地局に受信した緊急情報を送信して携帯端末に緊急情報を配信する請求項１，２，３又は４記載の誘引性多目的電子看板システム。 5. The attractive multipurpose according to claim 1, 2, 3 or 4, wherein when receiving the emergency information, the electronic signboard body (1) transmits the received emergency information to the mobile terminal base station and distributes the emergency information to the mobile terminal. Electronic signage system.
  6. 　上記広告視聴候補者（Ｋ）を上記電子看板本体（１）に誘引する集客手段（50）を備えた請求項１，２，３，４又は５記載の誘引性多目的電子看板システム。 The attractive multipurpose electronic signage system according to claim 1, 2, 3, 4 or 5, further comprising a customer attracting means (50) for attracting the advertisement viewing candidate (K) to the electronic signboard body (1).
  7. 　上記電子看板本体（１）は、表て面側ディスプレイ部（10Ａ）と、背面側ディスプレイ部と、を有する請求項１，２，３，４，５又は６記載の誘引性多目的電子看板システム。 The attractive multipurpose electronic signboard system according to claim 1, 2, 3, 4, 5, or 6, wherein the electronic signboard body (1) has a surface display section (10A) and a back display section.
PCT/JP2012/054597 2012-02-24 2012-02-24 Attractive multipurpose electronic signboard system WO2013125032A1 (en)

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