WO2010050762A3 - Method and system for performing auctions and charging operation for search advertisements, and computer-readable recording medium - Google Patents

Method and system for performing auctions and charging operation for search advertisements, and computer-readable recording medium Download PDF

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Publication number
WO2010050762A3
WO2010050762A3 PCT/KR2009/006305 KR2009006305W WO2010050762A3 WO 2010050762 A3 WO2010050762 A3 WO 2010050762A3 KR 2009006305 W KR2009006305 W KR 2009006305W WO 2010050762 A3 WO2010050762 A3 WO 2010050762A3
Authority
WO
WIPO (PCT)
Prior art keywords
search
time
bid
search advertisement
certain amount
Prior art date
Application number
PCT/KR2009/006305
Other languages
French (fr)
Korean (ko)
Other versions
WO2010050762A2 (en
Inventor
권기오
김유원
노원숙
신웅섭
이우성
전민선
한서진
정하녕
Original Assignee
엔에이치엔비즈니스플랫폼(주)
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 엔에이치엔비즈니스플랫폼(주) filed Critical 엔에이치엔비즈니스플랫폼(주)
Publication of WO2010050762A2 publication Critical patent/WO2010050762A2/en
Publication of WO2010050762A3 publication Critical patent/WO2010050762A3/en

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Landscapes

  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method and a system for performing auctions and a charging operation for search advertisements, and a computer-readable recording medium. According to one aspect of the invention, a method for performing auctions and payment for search advertisements in a communications network comprises the steps of: receiving bid information for search advertisements from an operating device of an advertiser, wherein the bid information includes search keywords, a time for displaying the search advertisement, and a bid price for the search advertisement; determining whether or not the bid is successful based on the bid price corresponding to a certain amount of time among the display time of the search advertisement; determining the charge amount for the search advertisement based on the certain amount of time and the bid price and ensuring the payment of the determined charge amount from the money deposited in a bank account of the advertiser if the bid for search advertisement is successful; and charging the ensured charge amount on the basis of the certain amount of time and the bid price if the display of the search advertisement is validly completed in the certain amount of time.
PCT/KR2009/006305 2008-10-29 2009-10-29 Method and system for performing auctions and charging operation for search advertisements, and computer-readable recording medium WO2010050762A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2008-0106715 2008-10-29
KR1020080106715A KR101082350B1 (en) 2008-10-29 2008-10-29 Method, system and computer-readable recording medium for performing auction and charging for search advertisement

Publications (2)

Publication Number Publication Date
WO2010050762A2 WO2010050762A2 (en) 2010-05-06
WO2010050762A3 true WO2010050762A3 (en) 2010-08-12

Family

ID=42129474

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2009/006305 WO2010050762A2 (en) 2008-10-29 2009-10-29 Method and system for performing auctions and charging operation for search advertisements, and computer-readable recording medium

Country Status (2)

Country Link
KR (1) KR101082350B1 (en)
WO (1) WO2010050762A2 (en)

Families Citing this family (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR102159371B1 (en) * 2018-07-16 2020-09-23 주식회사 천조아이엔티 Address book based advertisement sharing and verification system

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050026939A (en) * 2005-01-22 2005-03-16 주식회사 에코마케팅 System and method for bidding automatically about internet keyword advertisement and computer readable medium processing the method
KR20050097155A (en) * 2004-03-31 2005-10-07 엔에이치엔(주) Method for billing advertiser for keyword advertisement in internet search engine and a system thereof
KR20060026770A (en) * 2004-09-21 2006-03-24 엔에이치엔(주) Method and system for adjusting the balance of account of the advertiser in a keyword advertisement
KR20070038753A (en) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 Internet advertising system according advertisement's region bidding to and method for controlling thereof

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20050097155A (en) * 2004-03-31 2005-10-07 엔에이치엔(주) Method for billing advertiser for keyword advertisement in internet search engine and a system thereof
KR20060026770A (en) * 2004-09-21 2006-03-24 엔에이치엔(주) Method and system for adjusting the balance of account of the advertiser in a keyword advertisement
KR20050026939A (en) * 2005-01-22 2005-03-16 주식회사 에코마케팅 System and method for bidding automatically about internet keyword advertisement and computer readable medium processing the method
KR20070038753A (en) * 2005-10-06 2007-04-11 주식회사 코리아 와이즈넛 Internet advertising system according advertisement's region bidding to and method for controlling thereof

Also Published As

Publication number Publication date
KR101082350B1 (en) 2011-11-11
KR20100047704A (en) 2010-05-10
WO2010050762A2 (en) 2010-05-06

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