WO2009116179A1

WO2009116179A1 - Web log content matching information providing system

Info

Publication number: WO2009116179A1
Application number: PCT/JP2008/055622
Authority: WO
Inventors: 神島庸浩; 岡田英之; 土岐勉; 増井雄一郎; 山田秀人
Original assignee: 伊藤忠商事株式会社
Priority date: 2008-03-18
Filing date: 2008-03-18
Publication date: 2009-09-24

Abstract

A web log content matching information providing system comprises a web lob server and a link image management server which adds images related to links of external servers to text information post=ed on the web log server. The web log content matching information providing system has such a structure that it acquires the text information posted on the web log server, searches a database for image information related to character strings inside the acquired text information, creates image information with links which is the image information retrieved from the database added with a link to the link image management server, creates a web pageadded with the image information with links, and transfers access to the image information with links on the web page to the external servers associated with the image information with links when there is access to the image information with links on the web page.

Description

Technical information Weblog content-linked information provision system Technical field

The present invention provides an information providing system using a web blog, in particular, adding an image associated with a link to an external server to text information posted to a web blog, Background art that relates to a web content-linked information providing system that provides access

Weblog service uses a standardized web page to publish text information, image information, etc. on the Internet without the user writing HTML (Hyper Text Markup Language). Web service that enables The operator who provides the weblog service uses the weblog service as an advertising medium by displaying an advertisement on the weblog page, or marketing the text information entered by the user. It is used as an evening.

Content-linked advertising is a method of using advertising media. This is an advertising method that analyzes keywords of weblog content such as text information and distributes advertisements that are highly relevant to the content. For operators, advertisements appropriate to the content can be automatically displayed, and advertisers can automatically place advertisements on pages that are highly relevant to their products and services. As a result, there is an advantage that the operator does not have to manage the advertisement and the advertiser can easily acquire potential customers. However, as shown in the screen 8 1 in Fig. 6, the content-linked advertisement is displayed around the posted article 8 2 in the weblog, so the advertisement link 8 3 The effect of inviting access to is not high.

In recent years, weblogs, which are becoming increasingly important as advertising media, have been challenged to increase the number of accesses to advertising sites using content-linked advertising. Disclosure of the invention

The apparatus or method of the present invention for solving the above problems is as described in the following (1) to (10).

(1) Providing web log content-linked information having a web log server and a link image management server that adds an image associated with a link of an external server to text information posted to the web log server A system,

The link image management server

A text acquisition unit for acquiring text information posted to the weblog server,

A database that stores a character string, image information related to the character string, and a link of an external server related to the image information, and an image related to the character string in the acquired text information Information is searched in the above database, and linked image information is generated by adding a link to the linked image management server to the searched image information, and the acquired text! ^ Web page generation unit with link image that generates web page information with the link image information added to the information, and a web that transmits the web page information to the weblog server Mouth page transmission control unit,

When an access request generated by accessing the linked image information on the web page generated using the web page information is received, the linked image information associated with the linked image information stored in the database is received. An access request transfer unit for transferring to a link to an external server;

A weblog content-linked information providing system characterized by comprising:

(2) The link image management server has an input editor for providing an input editor for inputting text information to be submitted to the weblog server,

The text log information acquisition means acquires the text information input in the input editor. (1) The weblog content linked information providing system according to (1).

(3) The weblog server includes an input editor for providing an input editor for inputting text information to be posted to the weblog server, and

The weblog content described in (1), having a text information transmission unit that transmits the input text information to the link image management server in conjunction with the input of text information by the input editor. Linked information provision system.

(4) The weblog information interlocking information providing system according to (3), wherein the text information transmitting unit is provided as a blog part from the link image management server to the weblog server.

(5) A user computer, a web log server, and a link image management server that adds an image associated with a link of an external server to text information posted to the web mouth server. An eblog content-linked information providing system, wherein the link image management server is

A database for storing a character string, image information related to the character string, and a link of an external server related to the image information, and image information related to the character string in the acquired text information In addition, a link of the external server related to the image information is searched in the database, and web page information is generated by adding the linked image information and the link of the external server to the acquired text information. A web page generation unit with a link image;

A web log page transmission control unit for transmitting the web page information to the weblog server, and

The user computer executes a process of transferring to the link to the external server based on access to the linked image information on the web page generated using the web page information. Weblog content-linked information provision system.

(6) Weblog content linkage type information on the web log server and the link image management server that adds the image related to the link of the external server to the text information posted to the web log server Providing method,

The link image management server

Obtaining text information posted to the weblog server,

Storing a character string, image information related to the character string, and a link of an external server related to the image information in association with each other; Searching the database for image information related to the character string in the acquired text information; and

Generating linked image information obtained by adding a link to the linked image management server to the retrieved image information;

Generating web page information by adding the linked image information to the acquired text information; and

Upon receiving the access request generated by the step of transmitting the web page information to the weblog server and the access to the linked image information on the web page generated using the web page information, Transferring to a link to an external server associated with the linked image information stored in the database;

A method for providing information related to web log contents, characterized by comprising:

(7) The link image management server performs a step of providing an input editor for inputting text information to be submitted to the weblog server,

The text log information acquisition step includes the step of acquiring the text information input in the input editor, the weblog content interlocking type information providing method according to (6).

(8) The weblog server has a step of providing an input editor for inputting text information to be posted to the weblog server, and

The web log content interlocking information providing method according to (6), which includes the step of transmitting the input text information to the link image management server in conjunction with the input of the text information by the input editor. Law. (9) The web log content linked information providing method according to (8), wherein the text information transmitting step includes a step of providing the blog part as a blog part from the link image management server to the weblog server.

(1 0) Web log in user computer, web log server, and link image management server for adding image associated with link of external server to text information posted to web blog server A content-linked information providing method,

The link image management server acquires the text information posted to the weblog server,

The link image management server stores a character string, image information related to the character string, and a link of an external server related to the image information in association with each other in a database;

The link image management server searches the database for image information related to the character string in the acquired text information, and the link image management server reads the text in the acquired text information. Search the database for image information related to character strings and external server links related to the image information, and add the linked image information and link of the external server to the acquired text information Generating information;

The link image management server generates web page information in which the image information with the link is added to the acquired text information; and

The link image management server transmits the web page information to the web blog server;

The user computer executes a process of transferring to a link to the external server based on access to the linked image information on the web page generated using the web page information. A method for providing information related to web log contents, characterized by comprising: Brief Description of Drawings

The present invention will be described below with reference to the accompanying drawings.

Fig. 1 is a schematic diagram of a weblog content-linked information providing system according to the present invention.

FIG. 2 is a flow chart of data processing in posting an article of a weblog in the weblog content linked information providing system according to the present invention. FIG.

FIG. 4 is a flowchart of data processing in browsing a web log in the web log content-linked information providing system according to the present invention. FIG. 5 is a diagram showing an example of a web log page.

Fig. 6 shows a conventional content-linked advertisement. BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, embodiments of the present invention will be described with reference to the drawings.

An overview of the weblog content-linked information provision system according to the present invention will be described with reference to FIG. A web log server 20, a link image management server 30, a web server 40, and a user computer 50 are connected to a network 10 such as the Internet or L A N so as to be accessible.

Weblog server 20 includes a display unit 23 such as a liquid crystal display, an input unit 24 such as a keyboard and mouse, a processing unit 26 including a CPU and a memory, a storage unit 25 such as a hard disk, and a NIC ( Ne t wo rk I n (Terf ace Card) etc. can be provided. Further, the memory and the storage unit store at least a program for controlling the operation in the server 20 and a program for providing a web log service using the hardware resources of the server 20. The term “weblog service” as used in the present application is also provided by a social network service that executes a weblog function. Therefore, the web log server 20 also includes a server that provides SNS.

The processing unit 26 can execute arithmetic processing as an input editor providing unit and a text information transmitting unit.

The web log server 20 provides a web log service registered by the user of the user computer 50. Then, the database 27 of the storage unit 25 stores the posted article information by the web log created by the user accessing from the user review 50.

The link image management server 30 includes a display unit 3 3 such as a liquid crystal display, an input unit 3 4 such as a keyboard and a mouse, a processing unit 36 including a CPU and a memory, a storage unit 3 5 such as a hard disk, and the like. It can have a transmission / reception unit 32 such as a NIC. Further, at least a program for controlling the operation of the server 30 and a program for providing a link image management service using the hardware resources of the server 30 are stored in the memory and the storage unit. The

The processing unit 36 may execute arithmetic processing as a text information acquisition unit, a web page generation unit with a link image, a weblog page transmission control unit, an access request transfer unit, and an input editor provision unit. It is possible.

The storage unit 35 also stores character strings and image objects related to the character strings (for example, image formats such as GIF and JPEG, and Image data such as text), image object identification information, image object location information (URL that identifies the image object, and address in the database), and external server related to the image Stores a database 37 that stores location information (URL links, etc.) in association with each other.

The web server 40 is a web server that provides an arbitrary web service connected to the Internet, and its location on the network is specified by a URL (Uniform Resource Locator). It mainly functions as an advertisement server that provides advertisement information related to images stored in the database 37. The web server 40 can include a display unit 43, an input unit 44, a processing unit 46, a storage unit 45, and a transmission / reception unit 42 as shown in the figure.

The user computer 50 is a normal personal computer, a display unit such as a liquid crystal display, an operation unit such as a keyboard and a mouse, a processing unit including a CPU and a memory, a storage unit such as a hard disk, and a transmission / reception of a NIC, etc. The network 10 is configured to transmit and receive various data to the server 20 using the network 10. On the website, a web browser is installed to access the web page of the web site. The user computer 50 may be a browser phone or a PDA (Personal Digital Assistance). In FIG. 1, the number of user computers 50 is shown as one, but is not limited to this number.

A user who uses the user computer 50 inputs text information of the web log through the network 10 using the input editor provided by the web log server 20 or the link image management server 30. . With reference to FIG. 2, the flow of data processing for weblog article posting in the weblog content-linked information providing system according to the present invention will be described.

The user of the web log uses the user computer 50 as shown in steps S 1 0 1 to S 1 0 3 before posting an article such as text information on the web log. User registration with Weblog Service to use the blog service, and user registration with the link image management server to use the link image management service, as shown in steps S1 0 4 to S 1 0 6 It is assumed that

In addition, the information necessary for user registration in the link image management server 30 is the link image management server 30, the web log server in order to make it possible to update the weblog page of the user of the web log server. 30 user login information is also included. After the user's login is approved by the link image management server 30, the flow of the overnight process for posting the article in the web log can be started.

First, the user inputs a posted article using the text input screen of the link image management server 30 using the browser of the user computer 50 (step S 2 0 1). The posted articles at this time include text 卜, photos, and videos.

When a blog post is made, the link image management server 30 checks the posted article and checks whether or not the character string managed in the database 37 is in the posted article. If the managed character string is in the posted article, the link image management server 30 will add the character string related image (character string in the database 37 after the corresponding character string in the HTML document of the web page. Describe an image tag for displaying an image related to the meaning of, and if the character string is “car”, the image is registered as a car image. The image tag described at this time is an example For example, it can include image objects, image object identification information, addresses in the database, and external servers associated with the image. In the illustrated illustration, the image tag contains an image object.

(Acquired in step S 3 0 2 described later) and position information of the external server (acquired in step S 3 1 1 described later) are included, but include the position information of the image object. The link image management server 30 then obtains an image object from the link image management server 30 in response to a web browsing request by the user computer 50 (step S 3 0 1 described later). A script (for example, Java (registered trademark) script) for executing various processes to be described later, such as transferring access to the link image management server 30 according to the position information of the image object described as a tag, is used. Embed. In this way, web page information (HTML document) for blog submission including text for posting, image tags, and the above script is generated (step S 2 0 2) o

With reference to FIG. 3, an example of the input screen web page displayed in the input editor screen of the link image management server 30 displayed via the browser of the user computer 50 will be described. On the web page 60, an eddy event 61 is displayed in which pictographs are input as image objects. In addition, the pictogram 6 2 displays the pictograph to be captured as an image object, and the 111 ^ display field 6 3 locates the external server corresponding to the selected pictogram UR L (http: // www. xxxxx.com) Power S indicated.

As shown in the figure, for example, the texts “reading”, “car”, and “rice” are automatically converted into corresponding pictograms. The web page 60 shown in FIG. 3 is the link image management server 30, and the user associates the image managed by the database 37 with the link of the external server. It also provides functionality for creating or modifying For example, an advertiser can correct or add pictograms by pressing the image change button shown in the figure, and can also correct links to advertisement servers that are transferred by accessing pictograms. In addition, users who use affiliate advertisements press the image change button, and the advertisement server that is transferred by accessing the pictograms as amendment or addition of the pictograms as a affiliation list advertisement information. The link to can also be modified. In this way, pictograms and link changes can be corrected quickly.

As shown in Fig. 3, the web page to which the image was added in Eddie 61 is displayed for confirmation to the user before being sent directly to the weblog server 20. When the user determines that the web page generated by the link image management server 30 can be displayed in the web log of the web log server 20, the user can press the posting button “Post” 6 4 .

The link image management server 30 directly transmits the generated web log page to the web log server 20 after performing the automatic conversion as described above without going through the approval process before posting by the user. May be. Returning to FIG. 2 again, the link image management server 30 transmits the web page information (HTML document) generated in step S 20 02 to the web log server 20 (step S 2 0 3). Since the web page information sent at this time is an HTML document indicating a specific part of the weblog page, it is possible to identify the weblog page by sending it using an XML document format ような such as ATOM or XML—RPC. A web log server 2 0 that can create a new part or update a specific part by specifying the part is linked to the link image management server 3 0 to AT 0 When M is received, the web log is registered according to the contents (step S 2 0 4). When the registration of the web log is completed, the web log server 20 notifies the completion of the posting to the user review overnight 50 via the link image management server 30 (steps S 2 0 5 and S 2 0 6). End the data processing flow in the weblog post. The flow of data processing in browsing the web log in the web log content-linked information providing system according to the present invention will be described with reference to FIG.

First, the user computer 50 accesses the web log page of the web log server 20 using a browser (S 3 0 1). When the weblog server 20 receives the blog browsing request generated by the above access, the image is sent to the link image management server 30 in order to acquire the image object defined in the image tag of the weblog page according to the script. An acquisition request is transmitted (step S 3 0 2). The link image management server 30 acquires an image object from the position information in the database indicated by the image tag (step S 3 0 3), and transmits the image object to the weblog server 20 ( Step S 3 0 4). The web log server 20 transmits a web page including the image object to the user computer 50 (step S 3 0 5), and the web log is displayed on the user computer 50 (step S 30). 6).

An example of the screen displayed on the browser at this time is shown in Screen 7 1 in Figure 5.

On the browser of the user computer 50, if you mouse over the image object on the web log page, the user computer 50 expands to the link image management server 30 according to the script. Request (step S3 0 7) and link image management The server 30 acquires the enlarged image object stored in the database 37 managed by the link image management server 30 (step S 3 0 8), and the user computer 50 receives the information ( Step S 3 0 9) can also be displayed on the weblog page. An example of the screen displayed on the browser at this time is shown in screen 7 2 in FIG. 5. Furthermore, when the user computer 50 accesses the enlarged image object of the camera displayed on screen 7 2 (S 3 1 0 ) The script related to the image object embedded in the web page is used by the link image management server 30 to display the enlarged image associated with the image object as shown in the screen 73 in FIG. That are registered in the database 37 in the evening) and related to access to image objects, magnified image objects, or magnified images. —The access request is forwarded to the URL 40 (step S 3 1 1). The user computer 50 receives the web page provided by the external server (step S 3 1 2), and displays the received web page as a result of the action of step S 3 11 (step S 3 1 1). S 3 1 3).

In the description of step S 3 0 2 above, the image object 卜 corresponding to the image tag is acquired from the link image management server 30. However, in step S 2 0 3 of FIG. Steps S 3 0 2 to S 3 0 4 may be omitted by sending a message, and in the description of step S 3 1 0 above, after the image object etc. is accessed, it is stored in the database 3 7. By accessing the URL, the external server 40 can be accessed. Like this As a result, even when the URL of the external server 40 is changed, it is possible to transfer the access to the external server 40, which has been changed by accessing the image object 卜, the enlarged image object, or the enlarged image. On the other hand, in order to simplify the above steps of the external server 40, the link of the external server 40 can always be indicated.

5 or 3 0 When the web page sent in 5 contains the external server 4 0 U L L for the image object 上, the self-step V 3 S 3 1

At 0, the user computer 50 can be directly accessed by its external server 40.

As described above, the web blog content linked information providing system described above has an image related to a link to a wide i αfcl server linked to an article posted on a weblog in the web blog. Can be placed. Therefore, the user can easily access the advertisement server link as compared with the conventional technique in which the advertisement server link is displayed around the posted article.

In addition, since a plurality of advertisement server links are arranged in the posting article by the image object, more advertisement server links can be arranged as compared with the conventional technology displayed as text information.

Therefore, it is possible to provide a link to the advertising website in a form closer to the content in the weblog, which is becoming more important as an advertising medium, and to increase the number of accesses to the advertising website. Become.

In the above description, the post article input to the web log is performed by the link image management server 30. However, text 入力 may be entered on the weblog server as before. In this case, the web log server 20 needs to execute processing for transmitting the input text information to the link image management server 30. This In addition, the process of sending the text information to the link image management server 30 in conjunction with the input of the text information should be provided by adding an HTML document in the form of a blog part to the weblog page. Is possible.

Claims

The scope of the claims

1. Web log content-linked information provision with a web log server and a link image management server that adds an image associated with the link of the external server to the text information posted to the web log server A system,

The link image management server

A text information acquisition unit for acquiring text information posted to the weblog server;

A database that stores a character string, image information related to the character string, and a link of an external server related to the image information in association with each other; an image related to the character string in the acquired text information Information is searched in the database, and linked image information is generated by adding a link to the linked image management server to the searched image information, and the acquired text information is attached with the link. A web page generation unit with a link image that generates web page information to which image information is added; a web log page transmission control unit that transmits the web page information to the web log server;

When an access request generated by accessing the linked image information on the web page generated using the web page information is received, the linked image information stored in the overnight base is related. An access request transfer unit that transfers the link to the attached external server;

2. The link image management server posts to the weblog server The text editor has an input editor that provides an input editor for inputting information.

2. The weblog content-linked information providing system according to claim 1, wherein the text information acquisition unit acquires the text input information input to the input editor.

3, the weblog server is an input editor that provides an input editor for inputting text information to be posted to the weblog server, and

The web log context according to claim 1, further comprising a text information transmitting unit that transmits the input text information to the link image management server in conjunction with input of text information by the input editor. Linked information provision system.

4. The web log content linked information providing system according to claim 3, wherein the text information transmitting unit is provided as a blog part from the link image management server to the web log server.

5. Linking web content with user computer, web log server, and link image management server that adds images related to external server links to text information posted to the web log server Type information providing system,

The link image management server

Text to be posted to the weblog server, text to acquire information, information acquisition unit,

A database that associates and stores a character string, image information related to the character string, and a link of an external server related to the image information; and image information related to a character string in the acquired text information In addition, the link of the external server related to the image information is searched in the database, and the acquired text information is combined with the image information with the link. A web page generation unit with a link image for generating web page information to which a link of the external server is added;

A web log page transmission control unit that transmits the web page information to the weblog server, and

The user computer executes a process of transferring to a link to the external server based on access to the linked image information on a web page generated using the web page information. Weblog content-linked information provision system.

6. Weblog content-linked information provision method in the link image management server that adds a web log server and an image associated with the link of the external server to the text input information posted to the weblog server. There,

The link image management server

Obtaining text information posted to the weblog server;

Storing the character string, the image information related to the character string, and the link of the external server related to the image information in association with each other in a database;

Searching the database for image information related to the character string in the acquired text information; and

Generating linked image information in which the linked image management server is linked to the retrieved image information;

Generating web page information obtained by adding the linked image information to the acquired text information;

Transmitting the web page information to the weblog server, and the web page information generated using the web page information. Receiving an access request generated by accessing the linked image information, transferring to a link to an external server associated with the linked image information stored in the database;

A method for providing information linked to a blog content, characterized by comprising:

7. The link image management server includes a step of providing an input editor for inputting text information to be posted to the weblog server,

7. The web log content interlocking type information providing method according to claim 6, wherein the text information acquiring step includes a step of acquiring text information input in the input editor.

8. The weblog server has a step of providing an input editor for inputting text information to be posted to the weblog server, and

The web log content interlocking type information provision according to claim 6, further comprising a step of transmitting the input text information to the link image management server in conjunction with the input of text information by the input editor. Method.

9. The web log content-linked information providing method according to claim 8, wherein the text information transmitting step includes a step of providing the blog part as a blog part from the link image management server to the weblog server.

1 0. Linking web log content on user computer, web log server, and link image management server to add image related to external server link to text information posted to web log server A type information providing method,

The link image management server acquiring text information posted to the weblog server; The link image management server stores a character string, image information related to the character string, and a link of an external server related to the image information in association with each other in a database;

The link image management server searches the database for image information related to a character string in the acquired text information, and the link image management server includes a character in the acquired text information. The image information related to the column and the link of the external server related to the image information are searched in the database, and the image information with the link and the link of the external server are added to the acquired text information. Generating page information;

The link image management server generates web page information obtained by adding the linked image information to the acquired text information,

The user computer has a step of executing a process of transferring to the link to the external server based on access to the linked image information on the web page generated using the web page information. A method for providing information related to web log contents.