WO2008071108A1

WO2008071108A1 - Method, system and device of network information transferring

Info

Publication number: WO2008071108A1
Application number: PCT/CN2007/070977
Authority: WO
Inventors: Pengcheng Qin; Fan Wang; Meng Wang; Xiaohong Peng; Jue Liao
Original assignee: Tencent Technology (Shenzhen) Company Limited
Priority date: 2006-12-15
Filing date: 2007-10-29
Publication date: 2008-06-19
Also published as: TW200922222A; CN100469006C; TWI360330B; CN101079710A

Abstract

A method of the network information transferring, includes that: snatching the key word from the user information of the client-side; using the key word to match the network information stored in the server, and transferring the matched network information to the client-side for displaying. A system of the network information transferring and the corresponding client-side and server.

Description

TECHNICAL FIELD The present invention relates to the field of computer technologies, and in particular, to a network information pushing method, system and device.

BACKGROUND OF THE INVENTION With the development of networks, more and more people are beginning to contact and use the Internet. On the Internet, users can find almost all the information they want to display. The existing network information display and push are pushed from the server to the client in a uniform order. Due to the huge amount of information on the network, it is sometimes necessary to perform a series of cumbersome operations in order to find information of interest in a large amount of information, even if users who frequently use the network feel inconvenience. There is also a way to push information of interest to the user to the network user through user-customized information. However, this method requires customization when it is customized, and it is necessary to repeat the customization operation every time the user's interest is transferred, which is inconvenient to use.

Instant Messenger (IM) enables peer-to-peer communication on the Internet through peer-to-peer technology, and even the interaction between multiple users. It has become the communication tool used by most Internet users, and it is not only used for casual entertainment. And it has also been widely used in the work. The instant messaging tool provides each user with a network identity (ie, an account number) that distinguishes them from other users. In instant messaging tools, more and more services have been provided, including network information displays (eg news, product news, online advertising, etc.). In the existing instant messaging tools, the instant messaging server generally pushes all clients in accordance with the edited list, and displays them in batches on the client side by time.

Since the push of the above network information is server-oriented and no client participates, the network information of interest to the user cannot be delivered according to the user's preference, resulting in excessive interference to the user. Especially some advertising information, such as graphic ads, FLASH ads, text ads, etc. It is considered by most users to be spam. SUMMARY OF THE INVENTION The present invention provides a method for pushing a network information, which includes the following steps:

Extract keywords from the user information of the client;

The keyword is used to match the network information, and the matched network information is pushed to the client for display. The embodiment of the present invention further provides a network information pushing system, including a server for storing network information and a client for displaying network information from the server, where the client is further configured to retrieve a keyword from the user information; The system further includes a keyword matching unit for matching network information in the server according to the keyword.

In addition, embodiments of the present invention provide a client and a server for implementing network information push.

The client includes a first display unit for displaying user information, and a second display unit for displaying network information, and further comprising: a keyword capturing unit for displaying the user from the first display unit Capture keywords from the message.

The server includes a storage unit for storing network information, and further includes: a keyword matching unit, configured to match corresponding network information in the storage unit according to a keyword from the client. It can be seen from the above invention that by capturing the keywords in the user information and displaying the network information according to the keywords, the network information is displayed on the client in a targeted manner, thereby avoiding the user's interference and improving the user satisfaction. degree. The use of the method and system of the invention for pushing advertisement information greatly improves the targeting of the push and avoids the blind push of the advertisement. Prevents unwanted information from being used by users, while also saving resources.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic structural diagram of a network information push system according to an embodiment of the present invention;

2 is a schematic diagram of a first embodiment of the client and the server in FIG. 1;

3 is a schematic diagram of a second embodiment of the client and the server in FIG. 1;

4 is a flowchart of a network information pushing method according to a first embodiment of the present invention;

Figure 5 is a flow chart showing a method of pushing a network information according to a second embodiment of the present invention.

Mode for Carrying Out the Invention As shown in FIG. 1, a network information push system according to an embodiment of the present invention includes a server 12 and a plurality of clients 11 respectively connected to the network 13. In this embodiment, the network 13 may be the Internet, a local area network, or any other type of communication network. Server 12 stores network information such as news, advertisements, e-books, and the like. The client 11 includes a tool for displaying network information in the server 12, which accesses the server 12 via the network 13, and displays the network information in the server 12 in a graphical, textual, audio or video manner.

The server 12 and the client 11 can be an instant messaging server and an instant messaging client, respectively. Any two clients 11 can establish a session for text interaction. Of course, the client 11 can also be a web browser, an email client or other type of terminal tool, and the corresponding server 12 is a web server, an email server or other type of server.

2 is a schematic diagram of a first embodiment of the structure and connection of the server 12 and the client 11 in FIG. The server 12 includes a storage unit 121 and a keyword matching unit 122. The client 11 includes a first display unit 111, a keyword capturing unit 112, and a second display unit 113. The first display unit 111 is configured to display user information, including the user being in the Information entered by the former client and/or information sent by other clients to the current client. The keyword capturing unit 112 retrieves the keyword from the user information displayed by the first display unit 111, and transmits the captured keyword to the keyword matching unit 122 of the server 12. The keyword matching unit 122 transmits the matched network information from the storage unit 121 using the received keyword to the second display unit 113 for display.

When the server 12 and the client 11 are an instant messaging server and an instant messaging client, respectively, the first display unit 111 is a display window of the text session. In this window, the information sent and received by the client 11 in the instant messaging session is displayed. The above information reflects the points of interest of both parties to a certain extent. In addition, when the server 12 and the client 11 are the server and the email system client of the email system, respectively, the first display unit 111 displays the emails sent or received by the current client 11, and the email contents are also inevitable. Reflects the point of interest. Of course, the server 12 and the client 11 may also be other types of servers or clients. Accordingly, the content displayed by the first display unit 111 also displays different contents according to a specific system.

The keyword retrieval unit 112 retrieves a keyword from the above user information using an application program interface (API), which is generally a noun in the above information. For example, when "I want to purchase a computer" is displayed in the first display unit 111, the keyword capturing unit 112 retrieves "computer" as a keyword. In the present embodiment, the keyword capturing unit 112 transmits all the captured keywords to the keyword matching unit 122.

The keyword matching unit 122 selects matching network information from the storage unit 121 based on the keywords retrieved by the keyword capturing unit 112. In an actual application, the keyword matching unit 122 may be, for example, a search engine or the like. When selecting, there may be multiple matching network information for the same keyword, the keyword matching unit 122 sends a list to the second display unit 113, and the second display unit 113 displays the list at the client 11 or at a fixed interval. Show each item in the list in turn. When the keyword matching unit 122 does not find the matching network information, the second display unit 113 continues to display the network information corresponding to the previous keyword.

The second display unit 113 is for displaying network information from the server 12. The second display The display unit 113 can display information of a type such as text, picture, voice, animation, and/or video. As shown in FIG. 3, it is a schematic diagram of a second embodiment of the structure and connection of the server 12 and the client 11 in FIG. Similar to the first embodiment, the server 12 includes a storage unit 321; the client 11 includes a first display unit 311, a keyword capture unit 312, and a second display unit 313. Different from the first embodiment, the client 11 further includes a keyword updating unit 315 and a keyword list 314. The keyword updating unit 315 acquires the posted keyword from the storage unit 321 of the server 12 when the client 11 enters the system, and updates the keyword list 314 of the client 11 using the acquired keyword, the keyword list 314 including the key Word, link to network information corresponding to the keyword, etc. The function of the keyword list 314 is to match the corresponding network information link according to the keyword, that is, equivalent to the keyword matching unit 122 in the first embodiment. The keyword capturing unit 312 obtains the network information link corresponding to the keyword after the keyword is searched, and acquires the corresponding network information display from the storage unit 321 of the server 12 through the second display unit 313 according to the link.

In addition to the update when the client 11 is started, the keyword update unit 315 can also be updated periodically after startup, for example, every hour.

As shown in FIG. 4, it is a flowchart of the network information pushing method according to the first embodiment of the present invention. In this embodiment, the network information is stored in the server and displayed by the client connected to the server, and specifically includes:

Step S41: The keyword is retrieved from the information input or received by the client 11, and the keyword is transmitted to the server 12. When the server 12 and the client 11 are respectively the server and the client of the instant communication, the information input and received by the client 11 is the interactive content in the instant communication session respectively; when the server 12 and the client 11 are the servers of the mail service system respectively And the client, the information input and received by the client 11 is the content of sending or receiving the mail, respectively.

Step S42: The server 12 matches the network information in the storage unit 121 according to the received keyword, and pushes the matched network information to the client 11 for display. The network information in the storage unit 121 includes news, products, and/or advertisement information and the like. If there are multiple matching network information in the same keyword, the matching result is a list, and the client 11 displays the list. Or each item in the list is displayed in a fixed interval; when no matching network information is found, the client 11 continues to display the network information corresponding to the previous keyword.

Through step S41 and step S42, a network information push is completed, and the client 11 and the server 12 continuously perform the above steps, thereby implementing the network information push method of the present invention.

As shown in Figure 5, a flow chart of a second embodiment of the method of the present invention. This embodiment implements the push advertisement for a specific user in the instant communication tool, which specifically includes the following steps: Step S51: After the instant messaging client 11 successfully logs in, the latest published keyword is obtained from the server 12, and the local keyword is updated. List 314, wherein the keyword list 314 includes a keyword and a corresponding advertisement information link.

Step S52: The keyword is retrieved from the session content through the API during the instant communication session of the client 11.

Step S53: It is judged whether there is an item corresponding to the captured keyword in the keyword list 314.

Step S54: If there is no item corresponding to the captured keyword in the keyword list 314, the default advertisement is displayed on the client 11 or the current advertisement (the advertisement corresponding to the previous keyword) is continuously displayed, and the process returns to step S52.

Step S55: If there is an item corresponding to the captured keyword in the keyword list 314, it is determined whether the corresponding item is the same as the currently displayed advertisement.

Step S56: If the current keyword corresponding item is different from the currently displayed advertisement, the corresponding advertisement link is obtained from the keyword list 314, and the new advertisement corresponding to the current keyword in the link is displayed, and then the process returns to step S52. If the current keyword corresponding item is the same as the currently displayed advertisement, step S54 is performed.

In the above-described steps S54 and S56, the advertisement is displayed at predetermined time intervals, for example, each advertisement is displayed for 30 seconds. Of course, it is also possible to obtain the keywords at predetermined time intervals, for example, step S52 is performed at intervals of 30 seconds. If a plurality of items corresponding to the keywords are included in the above-described steps S54 and S56, the corresponding plurality of pixels are sequentially displayed at specified time intervals. Further, when the advertisement is displayed in steps S54 and S56, if the mouse stays at the advertisement information display, the current advertisement is continuously displayed.

The above is only a preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or within the technical scope disclosed by the present invention. Alternatives are intended to be covered by the scope of the present invention. Therefore, the scope of protection of the present invention should be determined by the scope of the claims.

Claims

Claim

A network information pushing method, comprising the steps of: extracting keywords from user information of a client;

The keyword is used to match the network information, and the matched network information is pushed to the client for display.

2. The network information pushing method according to claim 1, wherein the using the keyword matching network information is: using the keyword matching network information stored in the server.

The method for pushing a network information according to claim 1, wherein before the step of extracting a keyword from the user information of the client, the method further includes: updating a key of the client according to a keyword recently released by the server. A list of word information, the keyword list is used to record a correspondence between a keyword and a network information link.

The network information pushing method according to claim 2, wherein the step of using the network information stored in the keyword matching server and pushing the matched network information to the client is displayed. Includes:

Obtaining a network information link corresponding to the captured keyword from the keyword list; obtaining corresponding network information from the server according to the network information link and displaying the network information.

Transmitting the retrieved keyword to the server;

The network information matching the keyword is selected in the server and pushed to the client display.

The network information pushing method according to claim 2, wherein the server and the client are respectively a server and a client for instant communication, and the user information includes a client inputting in an instant communication session. Information and the letter received from the other party to the session Alternatively, the server and the client are respectively a server and a client of the mail service system, and the user information includes information input by the client in the email and information in the received email.

The network information pushing method according to any one of claims 1 to 6, characterized in that the network information comprises news, product information and/or advertisements.

A network information push system, comprising: a server for storing network information and a client for displaying network information from the server, wherein the client is further configured to retrieve a keyword from the user information; The system further includes a keyword matching unit for matching network information in the server according to the keyword.

9. The network information push system according to claim 8, wherein the keyword matching unit is located at a server or a client.

The network information push system according to claim 9, wherein if the keyword matching unit is located at a client, the client is further configured to maintain a correspondence between a keyword and a network information link. And obtaining the newly released keyword from the client, and updating the correspondence according to the newly released keyword obtained;

The client queries the corresponding relationship according to the retrieved keyword to obtain a corresponding network information link, and obtains a network message stored in the server according to the network information link.

A network information push system according to claim 8, 9 or 10, wherein the server and the client are respectively a server and a client for instant communication, or the server and the client respectively The server and the client of the mail service system, or the server and the client are respectively a web server and a web browser.

12. A client, comprising a first display unit for displaying user information, and a second display unit for displaying network information, wherein the client further comprises: a keyword extraction unit, configured to The keyword is extracted from the user information displayed by the first display unit.

13. The client according to claim 12, wherein the client enters One step includes:

The keyword list is configured to record a correspondence between the keyword and the network information link, and obtain a corresponding network information link according to the keyword from the keyword capturing unit.

The client according to claim 13, wherein the client further comprises:

a keyword update unit, configured to update the keyword list according to keyword information published by the server.

A network information push server, comprising: a storage unit for storing network information, wherein the server further comprises:

The keyword matching unit is configured to match corresponding network information in the storage unit according to a keyword from the client.