CN103455930A - Information push control method and system - Google Patents
Information push control method and system Download PDFInfo
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- CN103455930A CN103455930A CN2012104678999A CN201210467899A CN103455930A CN 103455930 A CN103455930 A CN 103455930A CN 2012104678999 A CN2012104678999 A CN 2012104678999A CN 201210467899 A CN201210467899 A CN 201210467899A CN 103455930 A CN103455930 A CN 103455930A
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Abstract
The invention provides an information push control method and system, and belongs to the field of information push. According to the technical scheme, a global server acquires successful trade factors of specific commodities of merchants and profit factors and time factors of the specific commodities of the merchants from an information source server, the matching degree of the specific commodities of the merchants is acquired according to the acquired successful trade factors of the specific commodities of the merchants, the profit factors and the time factors of the specific commodities of the merchants and preset strategies, the global server sends the acquired matching degree of the specific commodities of the merchants to an information push server, and the information push server acquires corresponding information push control strategies according to the matching degree of the specific commodities of the merchants through an information classification table, and carries out information push to a target client. Individuation management over the merchants and stores is achieved, and the information push control method and system is beneficial to the growth of potential high quality stores.
Description
Technical field
The invention belongs to the information pushing field, relate in particular to a kind of information push control method and system.
Background technology
Along with the continuous progress of Network Society, people are in order to save cost, and that runs a shop on the net is more and more, as third-party platform, the management in online merchants shop are more and more seemed to important.
Third-party platform is single for the Comparison of Management in online merchants shop at present, for example: the access transaction amount according to the user for this merchant store, merchant store is managed: for the lower merchant store of long-time user's access transaction amount, third-party platform can be adjusted rank order to merchant store, even it is removed name from the rolls.
For merchant store, this way to manage, standard is more single, even gives some potential high-quality shops, causes certain loss.
Summary of the invention
The invention provides a kind of information push control method and system to address the above problem.
The invention provides a kind of information push control method, global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server;
Global server, according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, obtains businessman's particular commodity matching degree;
Global server is sent to Information Push Server by the described businessman particular commodity matching degree obtained;
Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, obtains corresponding information pushing control strategy, carries out information pushing to destination client.
The present invention also provides a kind of information pushing control system, comprising: global server, information source server, Information Push Server, destination client;
Described global server, for regularly obtaining businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Also, for described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and described time coefficient according to obtaining, according to preset strategy, obtain businessman's particular commodity matching degree; Also for the businessman's particular commodity matching degree by acquisition, be sent to described Information Push Server;
Described Information Push Server, for according to described businessman particular commodity matching degree, by the information classification table, obtain corresponding information pushing control strategy, carries out information pushing to destination client.
Compared to prior art, according to a kind of information push control method provided by the invention and system, global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Global server, according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, obtains businessman's particular commodity matching degree; Global server is sent to Information Push Server by the described businessman particular commodity matching degree obtained; Information Push Server is according to described businessman particular commodity matching degree, by the information classification table, obtain corresponding information pushing control strategy, carry out information pushing to destination client, realized the personal management for businessman, shop, be conducive to potential high-quality merchant store and grow up.
The accompanying drawing explanation
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, and schematic description and description of the present invention the present invention does not form inappropriate limitation of the present invention for explaining.In the accompanying drawings:
Figure 1 shows that the processing flow chart of realizing information push control method;
Figure 2 shows that the Organization Chart of realizing the information pushing control system.
Embodiment
Hereinafter with reference to accompanying drawing, also describe the present invention in detail in conjunction with the embodiments.It should be noted that, in the situation that do not conflict, embodiment and the feature in embodiment in the application can combine mutually.
Figure 1 shows that the processing flow chart of realizing information push control method, be described in detail as follows:
Step 101: global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Wherein, described information source server is one or more.
Wherein, timing is one month, certainly, can be set as required, and the present embodiment does not limit its scope.
Wherein, described global server from the process of information source server acquisition businessman particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient is regularly:
Described global server regularly sends query messages to described from the information source server;
Described information source server is according to businessman's particular commodity Successful Transaction coefficient table of comparisons, businessman's particular commodity profit coefficient table of comparisons, the time coefficient table of comparisons, and inquiry obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient;
Described information source server sends query response message to described global server, wherein, has carried businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient in described query response message.
Wherein, the described businessman particular commodity Successful Transaction coefficient table of comparisons of described information source server stores comprises the corresponding relation of businessman's particular commodity Successful Transaction number of times and businessman's particular commodity Successful Transaction coefficient;
The described businessman particular commodity profit coefficient table of comparisons of described information source server stores comprises the corresponding relation of businessman's particular commodity profit and businessman's particular commodity profit coefficient;
The described time coefficient table of comparisons of described information source server stores comprises delivery cycle and time coefficient corresponding relation.
Wherein, businessman's particular commodity Successful Transaction coefficient table of comparisons is as shown below (for example: the Head&Shoulders shampoo)
Businessman's particular commodity Successful Transaction number of times | Businessman's particular commodity Successful Transaction coefficient |
X≥200 | 1 |
150≤X<200 | 0.8 |
100≤X<150 | 0.6 |
50≤X<100 | 0.4 |
0≤X<50 | 0.2 |
Table 1
For table 1, the cycle of data statistics is one month, certainly, can be set as required, and the present embodiment does not limit its scope.
Businessman's particular commodity Successful Transaction number of times is to take the Head&Shoulders shampoo as example, certainly, change while making other commodity the span of businessman's particular commodity Successful Transaction number of times and businessman's particular commodity Successful Transaction coefficient, can be adjusted, the present embodiment does not limit its scope.
Wherein, businessman's particular commodity profit coefficient table of comparisons is as shown below (for example: the Head&Shoulders shampoo)
Particular commodity profit (unit: ten thousand) of businessman | Businessman's particular commodity profit coefficient |
0.8≤Y≤1.0 | 1 |
0.6≤Y<0.8 | 0.8 |
0.4≤Y<0.6 | 0.6 |
0.2≤Y<0.4 | 0.4 |
0≤Y<0.2 | 0.2 |
Table 2
For table 2, the cycle of data statistics is one month, certainly, can be set as required, and the present embodiment does not limit its scope.
Businessman's particular commodity profit is to take the Head&Shoulders shampoo as example, certainly, changes while making other commodity, and the span of businessman's particular commodity profit and businessman's particular commodity profit coefficient, can be adjusted, and the present embodiment does not limit its scope.
Wherein, the time coefficient table of comparisons is as shown below (for example: the Head&Shoulders shampoo)
Delivery cycle (unit: day) | Time coefficient |
8≤Y≤10 | 1 |
6≤Y<8 | 0.8 |
4≤Y<6 | 0.6 |
2≤Y<4 | 0.4 |
0≤Y<2 | 0.2 |
Table 3
For table 3, the cycle of data statistics is one month, certainly, can be set as required, and the present embodiment does not limit its scope.
Delivery cycle is to take the Head&Shoulders shampoo as example, certainly, changes while making other commodity, and the span of delivery cycle and time coefficient, can be adjusted, and the present embodiment does not limit its scope.
Step 102: global server, according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, obtains businessman's particular commodity matching degree;
Wherein, described global server is according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, and according to preset strategy, the process that obtains businessman's particular commodity matching degree is:
Businessman's particular commodity matching degree=(businessman's particular commodity Successful Transaction coefficient * businessman's particular commodity profit coefficient)/(time coefficient).
Step 103: global server is sent to Information Push Server by the described businessman particular commodity matching degree obtained;
Step 104: Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, obtains corresponding information pushing control strategy, carries out information pushing to destination client.
Wherein, Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, obtains corresponding information pushing control strategy, and the process of carrying out information pushing is:
Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, is determined the matching degree scope, obtains corresponding information pushing control strategy, carries out information pushing to destination client.
Wherein, Information Push Server storage information classification table, described information classification table comprises businessman and particular commodity title, matching degree scope and information pushing control strategy corresponding relation.
The information classification table is as follows
Table 4
Below describe for example:
Store, Jingdone district utilizes the global server of its setting, take one month as the cycle, regularly to its information source server, is inquired about, and wherein, (for example: businessman's title (for example: the A of businessman, the B of businessman, the C of businessman)) has carried Business Information in Query Information.
The Head&Shoulders shampoo of take describes as example, if the A of businessman Head&Shoulders shampoo Successful Transaction number of times 100 times; The A of businessman Head&Shoulders shampoo profit is 0.4 ten thousand; The A of the businessman Head&Shoulders shampoo delivery cycle is 4 days;
The information source server is according to the A of the businessman Head&Shoulders shampoo Successful Transaction coefficient table of comparisons, the A of the businessman Head&Shoulders shampoo profit coefficient table of comparisons, the A of the businessman Head&Shoulders shampoo time coefficient table of comparisons, and inquiry obtains that the A of businessman Head&Shoulders shampoo Successful Transaction coefficient is 0.6, the A of businessman Head&Shoulders shampoo profit coefficient 0.6, time coefficient 0.6;
The information source server sends query response message to described global server, wherein, has carried the A of businessman Head&Shoulders shampoo Successful Transaction coefficient 0.6, the A of businessman Head&Shoulders shampoo profit coefficient 0.6, time coefficient 0.4 in described query response message.
Global server, according to the A of businessman Head&Shoulders shampoo Successful Transaction coefficient 0.6, the A of businessman Head&Shoulders shampoo profit coefficient 0.6, time coefficient 0.6, is calculated the A of businessman Head&Shoulders shampoo matching degree:
The A of businessman Head&Shoulders shampoo matching degree=(A of the businessman Head&Shoulders shampoo Successful Transaction coefficient * A of businessman Head&Shoulders shampoo profit coefficient)/(time coefficient)=(0.6 * 0.6)/(0.6)=0.6.
As a same reason, if the B of businessman Head&Shoulders shampoo Successful Transaction number of times 50 times; The B of businessman Head&Shoulders shampoo profit is 0.2 ten thousand; The B of the businessman Head&Shoulders shampoo delivery cycle is 5 days; The information source server is according to the B of the businessman Head&Shoulders shampoo Successful Transaction coefficient table of comparisons, the B of the businessman Head&Shoulders shampoo profit coefficient table of comparisons, the B of the businessman Head&Shoulders shampoo time coefficient table of comparisons, and inquiry obtains that the B of businessman Head&Shoulders shampoo Successful Transaction coefficient is 0.4, the B of businessman Head&Shoulders shampoo profit coefficient 0.4, time coefficient 0.6;
Global server, according to the B of businessman Head&Shoulders shampoo Successful Transaction coefficient 0.4, the B of businessman Head&Shoulders shampoo profit coefficient 0.4, time coefficient 0.6, is calculated the B of businessman Head&Shoulders shampoo matching degree:
The B of businessman Head&Shoulders shampoo matching degree=(B of the businessman Head&Shoulders shampoo Successful Transaction coefficient * B of businessman Head&Shoulders shampoo profit coefficient)/(time coefficient)=(0.4 * 0.4)/(0.6)=0.27.
As a same reason, if the C of businessman Head&Shoulders shampoo Successful Transaction number of times 150 times; The C of businessman Head&Shoulders shampoo profit is 0.6 ten thousand; The C of the businessman Head&Shoulders shampoo delivery cycle is 3 days; The information source server is according to the C of the businessman Head&Shoulders shampoo Successful Transaction coefficient table of comparisons, the C of the businessman Head&Shoulders shampoo profit coefficient table of comparisons, the C of the businessman Head&Shoulders shampoo time coefficient table of comparisons, and inquiry obtains that the C of businessman Head&Shoulders shampoo Successful Transaction coefficient is 0.8, the C of businessman Head&Shoulders shampoo profit coefficient 0.8, time coefficient 0.4;
Global server, according to the C of businessman Head&Shoulders shampoo Successful Transaction coefficient 0.8, the C of businessman Head&Shoulders shampoo profit coefficient 0.8, time coefficient 0.4, is calculated the C of businessman Head&Shoulders shampoo matching degree:
The C of businessman Head&Shoulders shampoo matching degree=(C of the businessman Head&Shoulders shampoo Successful Transaction coefficient * C of businessman Head&Shoulders shampoo profit coefficient)/(time coefficient)=(0.8 * 0.8)/(0.4)=1.6.
Global server is sent to Information Push Server by the A of the businessman Head&Shoulders shampoo matching degree 0.6 of acquisition, the B of businessman Head&Shoulders shampoo matching degree 0.27, the C of businessman Head&Shoulders shampoo matching degree 1.6; Wherein, Information Push Server is arranged at store, Jingdone district;
Information Push Server, according to the A of businessman Head&Shoulders shampoo matching degree 0.6, the B of businessman Head&Shoulders shampoo matching degree 0.27, the C of businessman Head&Shoulders shampoo matching degree 1.6, by inquiring about self canned data sorted table, is determined corresponding matching degree scope:
For the A of businessman, corresponding matching degree scope is: 0.5~1.0, and the information that is pushed to destination client and is the A of businessman is as follows: businessman's A rank order is constant, according to the regular fee scale fee.
For the B of businessman, corresponding matching degree scope is: 0~0.5, and the information that is pushed to destination client and is the B of businessman is as follows: set certain observation period, if within this observation period, the B of businessman does not still meet default matching degree scope, indicates the B of businessman to stop selling this particular commodity; Wherein, the observation period can be set to one month, certainly, can be set as required other time limits, and the present embodiment will not limit.
For the C of businessman, corresponding matching degree scope is: be greater than 1.0, the information that is pushed to destination client and is the C of businessman is as follows: heighten the C of businessman rank order, give rent concession.
Certainly, global server, Information Push Server can be also third-party, are independent of shopping website (for example: store, Jingdone district, Suning easily purchase, U.S. group net).
The information source server can be distributed in each and purchase net inside, website for one or more, also can be distributed in a shopping website inside.
In addition, the A of businessman, the B of businessman, the C of businessman can, on a shopping website, also can be distributed on different shopping websites.
Figure 2 shows that the Organization Chart of realizing the information pushing control system, comprising: global server, information source server, Information Push Server, destination client;
Described global server, for regularly obtaining businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Also, for described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and described time coefficient according to obtaining, according to preset strategy, obtain businessman's particular commodity matching degree; Also for the described businessman particular commodity matching degree by obtaining, be sent to described Information Push Server;
Described Information Push Server, for according to described businessman particular commodity matching degree, by the information classification table, obtain corresponding information pushing control strategy, carries out information pushing to destination client.
In sum: according to a kind of information push control method provided by the invention and system, global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Global server, according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, obtains businessman's particular commodity matching degree; Global server is sent to Information Push Server by the described businessman particular commodity matching degree obtained; Information Push Server is according to described businessman particular commodity matching degree, by the information classification table, obtain corresponding information pushing control strategy, carry out information pushing to destination client, realized the personal management for businessman, shop, be conducive to potential high-quality shop and grow up.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any modification of doing, be equal to replacement, improvement etc., within all should being included in protection scope of the present invention.
Claims (8)
1. an information push control method is characterized in that:
Global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server;
Global server, according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, obtains businessman's particular commodity matching degree;
Global server is sent to Information Push Server by the described businessman particular commodity matching degree obtained;
Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, obtains corresponding information pushing control strategy, carries out information pushing to destination client.
2. method according to claim 1 is characterized in that: the process that described global server regularly obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server is:
Described global server regularly sends query messages to described from the information source server;
Described information source server is according to businessman's particular commodity Successful Transaction coefficient table of comparisons, businessman's particular commodity profit coefficient table of comparisons, the time coefficient table of comparisons, and inquiry obtains businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient;
Described information source server sends query response message to described global server, wherein, has carried businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient in described query response message.
3. method according to claim 2, it is characterized in that: the described businessman particular commodity Successful Transaction coefficient table of comparisons of described information source server stores comprises the corresponding relation of businessman's particular commodity Successful Transaction number of times and businessman's particular commodity Successful Transaction coefficient;
The described businessman particular commodity profit coefficient table of comparisons of described information source server stores comprises the corresponding relation of businessman's particular commodity profit and businessman's particular commodity profit coefficient;
The described time coefficient table of comparisons of described information source server stores comprises delivery cycle and time coefficient corresponding relation.
4. method according to claim 3, it is characterized in that: described global server is according to the described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and the described time coefficient that obtain, according to preset strategy, the process that obtains businessman's particular commodity matching degree is:
Businessman's particular commodity matching degree=(businessman's particular commodity Successful Transaction coefficient * businessman's particular commodity profit coefficient)/(time coefficient).
5. method according to claim 4, it is characterized in that: Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, obtains corresponding information pushing control strategy, and the process of carrying out information pushing is:
Information Push Server, according to described businessman particular commodity matching degree, by the information classification table, is determined the matching degree scope, obtains corresponding information pushing control strategy, carries out information pushing to destination client.
6. method according to claim 5, it is characterized in that: described information classification table comprises businessman and particular commodity title, matching degree scope and information pushing control strategy corresponding relation.
7. method according to claim 1, it is characterized in that: described information source server is one or more.
8. an information pushing control system, is characterized in that, comprises global server, information source server, Information Push Server, destination client
Described global server, for regularly obtaining businessman's particular commodity Successful Transaction coefficient, businessman's particular commodity profit coefficient, time coefficient from the information source server; Also, for described businessman particular commodity Successful Transaction coefficient, described businessman particular commodity profit coefficient and described time coefficient according to obtaining, according to preset strategy, obtain businessman's particular commodity matching degree; Also for the described businessman particular commodity matching degree by obtaining, be sent to described Information Push Server;
Described Information Push Server, for according to described businessman particular commodity matching degree, by the information classification table, obtain corresponding information pushing control strategy, carries out information pushing to destination client.
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CN106547798A (en) * | 2015-09-23 | 2017-03-29 | 阿里巴巴集团控股有限公司 | Information-pushing method and device |
CN110322715A (en) * | 2018-03-30 | 2019-10-11 | 上海擎感智能科技有限公司 | Control method, system, computer storage medium and the terminal that PUSH message is presented |
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Application publication date: 20131218 |