WO2003005262A1 - Systeme et procede de presentation de publicites - Google Patents

Systeme et procede de presentation de publicites Download PDF

Info

Publication number
WO2003005262A1
WO2003005262A1 PCT/JP2002/006396 JP0206396W WO03005262A1 WO 2003005262 A1 WO2003005262 A1 WO 2003005262A1 JP 0206396 W JP0206396 W JP 0206396W WO 03005262 A1 WO03005262 A1 WO 03005262A1
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
information
content
viewer
distribution system
Prior art date
Application number
PCT/JP2002/006396
Other languages
English (en)
Japanese (ja)
Inventor
Akio Iijima
Hisaya Suga
Yuji Ono
Original Assignee
Dentsu Inc.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dentsu Inc. filed Critical Dentsu Inc.
Priority to JP2003511160A priority Critical patent/JPWO2003005262A1/ja
Publication of WO2003005262A1 publication Critical patent/WO2003005262A1/fr

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV

Definitions

  • the present invention relates to advertisement distribution using moving images by a large-capacity communication system such as broadband, and in particular, to moving images, music, and the like on interactive media (interactive-media) applicable to the large-capacity communication system.
  • the present invention relates to an advertisement distribution system and an advertisement distribution method using audio.
  • the generally known method of delivering advertisements was to unilaterally distribute advertisements to viewers and readers from the publisher (media) side.
  • Such an interaction or communication using an interactive medium has a narrow band (narrow band) on the Internet, so that advertisements (for example, advertisements) are still images or animations.
  • the content was mostly content with a small amount of information, such as character information and still images.
  • banner advertisements that are displayed simultaneously with the content on the terminal browser via the Internet, etc. Users could easily return to the content even if they temporarily focused on the banner advertisement. In other words, even if time elapses while the user's thinking is shifting to the banner advertisement, text information or still images Unless the configured content is updated, it is easy to return to the content before clicking the banner ad.
  • Video, video, music, audio, etc. had larger capacities than text and still images, requiring the use of large-capacity lines to transmit all the information.
  • Broadcasting of video and music advertising in broadband enables services similar to those of broadcast media such as conventional TV radio.
  • broadcast media has a physical limitation of a broadcastable area, but the Internet allows simultaneous transmission to the world beyond national borders.
  • the present invention has been made in view of the above-described problems in the conventional advertisement distribution method, and when a viewer is interested in an advertisement distributed while viewing the content, the viewer can view the content. It is an object of the present invention to provide an advertisement distribution system and an advertisement distribution method capable of interacting with an advertisement that attracted the interest when the viewing of the content has been completed or at any time without stopping or interrupting the advertisement. You.
  • the above object of the present invention is to provide a display unit for displaying an advertisement, a storage unit for storing predetermined information corresponding to the advertisement displayed on the display unit, and a display unit and a storage unit connected to the display unit.
  • the advertisement information corresponding to the content of the advertisement is stored in the storage unit by a predetermined operation.
  • the viewer can view the content along the time axis, and, if the viewer desires, the advertisement content corresponding to the advertisement information.
  • an advertisement distribution system including an advertisement reception management unit that manages advertisement reception so that the user can view the advertisement regardless of the time axis.
  • the object of the present invention is to provide a system including a display unit for displaying an advertisement, and a storage unit for storing predetermined information corresponding to the advertisement displayed on the display unit.
  • This is a notification distribution method, and when a viewer is interested in the advertisement displayed on the display while viewing the content displayed on the display, the content of the advertisement is handled by a predetermined operation.
  • Storing the advertisement information to be stored in the storage means calling the advertisement information stored in the storage means and displaying the advertisement information on the display means, and enabling the viewer to view the content along the time axis.
  • a step of managing the advertisement reception so that the user can view the advertisement content corresponding to the advertisement information regardless of the time axis, if desired.
  • the advertisement reception management means may be configured to select an advertisement suitable for the personal information of the viewer.
  • the advertisement reception management means may be configured to store the S-time information of the selected advertisement in the storage means.
  • the advertisement reception management means may be configured to manage a deadline of the advertisement.
  • the advertisement reception management means may be configured to manage the information on the access by the viewer to the information of the advertisement and the information related to the Z or the advertisement. .
  • the advertisement may be a broadband advertisement.
  • the broadband advertisement may be an advertisement distributed to a terminal device via a communication network.
  • the communication network may be at least one of the Internet and the intranet, or a combination thereof.
  • the terminal device may be a personal computer.
  • the terminal device is a fixed telephone or a mobile telephone. May be any of
  • the advertisement may be a banner advertisement.
  • the step of managing the advertisement reception may further include a step of selecting an advertisement suitable for the personal information of the viewer.
  • the step of managing the advertisement reception may further include the step of storing the date and time information of the selected advertisement in the storage means.
  • the step of managing the reception of the advertisement may further include a step of managing the expiration date of the advertisement.
  • the step of managing the reception of the advertisement may further include a step of managing the information on the access to the advertisement information and the information related to the advertisement or the advertisement by the viewer.
  • the advertisement may be a broadband advertisement.
  • the broadband advertisement may be an advertisement distributed to a terminal device via a communication network.
  • the communication network may be at least one of the Internet and the intranet, or a combination thereof.
  • the terminal device may be a personal computer.
  • the terminal device may be either a fixed telephone or a mobile telephone.
  • the advertisement may be a banner advertisement.
  • FIG. 1 is a schematic configuration diagram showing a configuration of an embodiment of an advertisement distribution system according to the present invention
  • FIG. 2 is a diagram showing a preferred embodiment in a case where an ad pocket constituting a main part of the advertisement distribution system of FIG. 1 is displayed as an icon on a screen of a display device;
  • Fig. 3 is a schematic block diagram showing an example of a configuration of an ad pocket which constitutes a main part of the advertisement distribution system of Fig. 1;
  • Fig. 4 is a flow chart for explaining the operation of the ad-pocket which constitutes the main part of the advertisement distribution system of Fig. 1;
  • Fig. 5 is a flow chart for explaining the operation of the ad pocket which constitutes the main part of the advertisement distribution system of Fig. 1;
  • Fig. 6 is an explanatory diagram for explaining the operation of an ad-pocket which constitutes a main part of the advertisement distribution system of Fig. 1;
  • Fig. 7 is an explanatory diagram for explaining the operation of the ad pocket which constitutes the main part of the advertisement distribution system of Fig. 1;
  • FIG. 8 is a diagram for specifically explaining the use of an ad pocket which constitutes a main part of the advertisement distribution system of FIG. Example
  • FIG. 1 is a schematic configuration diagram showing a configuration of an embodiment of an advertisement distribution system according to the present invention.
  • the advertisement distribution system 10 in Fig. 1 is connected to the Internet 16 as a communication network, and the Internet 16 has (1) an advertiser who has been requested by an advertiser 11 to produce an advertisement. It has a computer 12a, an advertisement distribution server 12b, and an advertisement-related information server 12c. And (2) installed on the media rep side, equipped with a computer 13a, an advertisement cache server 13b, and a system 12 on the advertisement company side. A system 13 configured to register the transmitted advertisements and advertising information; and (3) a computer 14a, router 14b, and ADP ocket (ad'pocket) installed on the viewer side.
  • a system 14 which includes an application 14c and is configured to display content and advertisements to viewers and to display desired advertisements and advertisement information in response to requests from viewers. Have.
  • FIG. 2 is a diagram showing an example of an ad-pocket 15 displayed as an icon on the screen of the display device.
  • FIG. 3 is a schematic block diagram showing an example of a configuration of the ad-pocket 15. .
  • the ad pocket 15 displayed on the screen of the display device as an icon in FIG. 2 is, as shown in FIG. 3, an advertisement data storage unit 15a for storing advertisement data or link information to the advertisement data.
  • An advertisement information storage unit 15b that stores advertisement information or link information to the advertisement information;
  • an advertisement display unit 15c that displays at least one or both of the advertisement information and the link information to the advertisement information; Select an advertisement suitable for the viewer's personal information, store the date and time information of the selected advertisement in the advertisement information storage unit 15b, manage the period of the advertisement, and
  • An advertisement reception management unit 15d that manages information related to access to related information and an advertisement information return unit 15e that returns advertisement viewing information viewed by the user to the specified server based on the user's consent are provided. ing.
  • the advertisement information refers to an advertisement selection time, an advertiser, an advertisement product, a viewing time, an advertisement storage state, advertisement-related information, service contents, and the like.
  • the link information and link conditions to the advertisement are the advertisement information, including the case where the advertisement is stored in a storage device other than the user terminal.
  • the advertisement-related information includes a case where the advertisement-related information is stored in a storage device other than the user terminal, and the link information and the link condition to the advertisement-related information are the advertisement information.
  • the above-mentioned advertisement viewing information includes (1) who, (2) which advertisement, (3) at what time, (4) how long (how much time), (4) how it was viewed (real time, later), etc.
  • the advertisement viewing information of the present invention is not limited to these, and can be configured in various variations.
  • the above-described advertisement reception management unit 15d is implemented by a program. Then, the function corresponding to the advertisement reception management unit 15d described in the program is assumed to be resident as a task of the system 14 as shown in FIG. Further, the above-mentioned other components of the add pocket 15 may be implemented by a program similarly to the advertisement distribution management unit 15d.
  • Advertiser information (eg, ad number, advertiser, URL information, service information, distribution area, etc.) has been entered;
  • the advertisement delivered is not given an advertisement ID number and a specific link number, and at the moment the selection signal is input to the advertisement, the advertisement ID number and the specific link number are used. , And other information is automatically obtained through the network and stored in your pocket It can be stored and displayed.
  • the file format of the advertisement received for the add-pocket 15 is desirably a stream-type file format in view of copyright, but may be a download-type file format.
  • the download type it is necessary to obtain the user's consent in advance.
  • FIG. 4 is a flowchart for explaining the setting operation of the ADPoket application corresponding to the broadband.
  • step S 1 while confirming that the advertisement distribution system is compatible with broadband advertising, it is determined whether or not the ad pocket 15 has already been installed in the advertisement distribution system (step S 1). If it is determined that the add pocket 15 has not been installed yet, the ad pocket 14 is downloaded (step S 2), and the add pocket 15 is downloaded. Install c (step S 3). If the ADP ocket application is installed in step S3 above, the user enters personal information # 5 (step S4), sets the storage destination of the broadband advertisement (step S5), and connects to the network. As a result, the pocket 15 can be used (step S6). If it is determined in step S above that the add-on pocket 15 has already been installed, the process proceeds to step S 6 above, and by connecting to the network, the add-on pocket 15 can be used. (Step S6).
  • a broadband advertisement refers to an advertisement when the advertisement is distributed to a personal computer or a telephone (fixed or mobile) from a communication network including the Internet and the Internet.
  • step ST1 Confirm that the task c is waiting (step ST1) . If the task is waiting, determine whether the selection signal is input to the broadband advertisement from the mouse and / or keyboard (step ST1). ST2), if it is determined in step ST2 that the selection signal has been input, the selected advertisement information is transmitted to the add pocket (step ST3), and the selection time is set in the add-pocket application 14c. And the advertisement information corresponding to the selected time are stored (step ST4). If it is determined in step ST2 that the selection signal has not been input, the process returns to step ST1 to wait for a task (step ST1).
  • FIG. 6 is an explanatory diagram for explaining the use of the add pocket 15.
  • items corresponding to the respective items shown in FIG. 2 are displayed for the advertisement information selected by the user (step SU1).
  • the display items are, in order, ad selection time (step SU2), advertiser.advertising product name (step SU3), ad viewing time.advertising record state (step SU4), and advertisement related information (step SU5). ), And service contents (step SU6) are displayed (step SU7).
  • access the local disk step SU8 or connect to the network (step SU9).
  • ad pocket in a broadband advertisement, when the viewer is interested in the content displayed on the display device and the advertisement that interests the viewer is displayed on the display device.
  • a signal for checking the content of the advertisement is supplied from the outside without moving to the advertisement along the time axis or directly, and the advertisement information corresponding to the advertisement content checked by the signal is stored in the storage device. Viewers will be able to view the content along the time axis. Then, by calling the advertisement information from the storage device, the corresponding advertisement content can be viewed.
  • moving to the ad along the time axis means that if the ad is a CM with interactive information (video ad), the viewer will be told, and only the CM will be moved along the time axis. It is necessary to have viewers view and save interactive information so that they can be called up after viewing the content.
  • the viewer by clicking the mouse or inputting a specific key in the broad-band advertisement displayed on the monitor, the viewer communicates that the viewer is interested in the advertisement. Then, the selected advertisement information is stored in the advertisement management application. As a result, the broadband advertisement information can be freely viewed by the advertisement management application when the viewer likes. In addition, in the advertisement management application, not only advertisements but also related information can be accessed.
  • FIG. 8 is a diagram for specifically explaining the use of an ad pocket.
  • ad-pocket list for listing the contents of the ad-pocket.
  • Fig. 8 (a) in the display of the ad's pocket, clicking the item of "ad. Pocket list" with the mouse displays the contents as shown in the figure:
  • Fig. 8 (b) in the ad-pocket display, by clicking on the item of "user desired advertisement" with the mouse, the advertisement that the viewer has checked in advance is shown in Fig. 8 (4). The content as shown in is displayed. These displayed advertisements function in the same manner as in FIG. 8 (a) described above.
  • the ad pocket can automatically disable the advertisement.
  • the advertisement has been described as a broadband advertisement.
  • the present invention is not limited to this, and can be applied to various types of advertisement using communication.
  • An example is banner advertising, which is commonly used as Internet advertising.
  • the advertisement server searches for the advertisement-related information based on the identification number to obtain desired advertisement-related information.
  • the advertisement-related information includes, but is not limited to, (1) an access destination URL, (2) product information, (3) advertisement information (advertisement song name (song name, singer name, etc.)), and (4) advertisement performance talent information. May be included.
  • the ad pocket may be developed to have an ad agent function.
  • Ad ⁇ Check the advertisement registered in the pocket (history such as the time when the triggered content [programs and channel information etc.] was put into ADPoc ket);
  • Ad Check the access status to the advertisement information registered in the pocket (access presence / absence, access time, access length, access count, etc.);
  • an agent function that provides advertising information more suited to the audience is configured.
  • this advertising agent function collects advertisement-related information based on information desired by the viewer (user) using an artificial intelligence method such as a genetic algorithm. It is.
  • a configuration may be adopted in which a character desired by the viewer appears on the screen of the display device as the advertisement agent and the function is executed. As the character, the viewer may select the desired character, but since there may be problems such as copyright and portrait right, implement such information management as an advertisement distribution system It may be provided with a function that can perform the operation.
  • the present invention also includes a program for realizing the above-described advertisement distribution, and a computer-readable recording medium on which the program is recorded.
  • the advertisement distribution such as a broadband / banner advertisement
  • the viewer is interested in watching the content displayed on the display device.
  • the content of the advertisement is checked without directly moving to the advertisement along the time axis, and the advertisement information corresponding to the checked advertisement content is stored in the storage device.
  • the viewer can view the content along the time axis, and can view the corresponding advertisement content by calling out the advertisement information from the storage device or the network.
  • the viewer by clicking a mouse or inputting a specific key in an advertisement displayed on a monitor serving as a display device, the viewer communicates that he / she is interested in the advertisement and transmits the selected advertisement.
  • the information is stored in a storage device.
  • the advertisement information can be freely viewed by the viewer whenever he / she likes. Also, not only advertisements but also related information will be accessible.
  • the present invention may be embodied in various other forms without departing from its spirit or essential characteristics. It can be implemented in form. Therefore, the above-described embodiment is merely an example in every respect, and should not be construed as limiting.
  • the scope of the present invention is defined by the appended claims, and is not restricted by the specification. Furthermore, all modifications and changes belonging to the equivalent scope of the claims are within the scope of the present invention.

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

L'invention porte sur un système de présentation de publicités selon lequel un téléspectateur, intéressé par une publicité alors qu'il regarde un contenu, peut interagir avec ladite publicité, soit à un moment quelconque après la présentation du contenu, soit pendant la présentation du contenu, et cela sans interrompre la présentation du contenu. Ledit système comporte un moyen de gestion de la réception des publicités opérant comme suit. Lorsqu'un téléspectateur est intéressé par une publicité, alors qu'il regarde un contenu sur son écran, il peut enregistrer les informations relatives à la publicité dans une mémoire par une opération prédéterminée, puis il appelle la publicité sur son écran pour en visualiser le contenu le long de l'axe du temps et si il le désire, le visualiser le contenu hors de l'axe du temps.
PCT/JP2002/006396 2001-07-02 2002-06-26 Systeme et procede de presentation de publicites WO2003005262A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2003511160A JPWO2003005262A1 (ja) 2001-07-02 2002-06-26 広告配信システム及び広告配信方法

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2001-200326 2001-07-02
JP2001200326 2001-07-02

Publications (1)

Publication Number Publication Date
WO2003005262A1 true WO2003005262A1 (fr) 2003-01-16

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ID=19037464

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2002/006396 WO2003005262A1 (fr) 2001-07-02 2002-06-26 Systeme et procede de presentation de publicites

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JP (1) JPWO2003005262A1 (fr)
WO (1) WO2003005262A1 (fr)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008282180A (ja) * 2007-05-09 2008-11-20 Accelia Inc ユーザ端末、登録サーバ、広告登録方法、広告データ送信方法及びプログラム
JP2015516608A (ja) * 2012-02-24 2015-06-11 エー２ゼットロジックス，インコーポレーテッド プロモーション材料とのユーザ対話のためのデータ取り込み

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11338809A (ja) * 1998-05-27 1999-12-10 Sony Corp 情報通信システム、情報通信端末および広告の提供制御方法
WO1999066719A1 (fr) * 1998-06-15 1999-12-23 Webtv Networks, Inc. Techniques d'insertion intelligente d'annonces publicitaires video

Family Cites Families (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001125908A (ja) * 1999-10-26 2001-05-11 Sony Corp 入力装置および方法

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JPH11338809A (ja) * 1998-05-27 1999-12-10 Sony Corp 情報通信システム、情報通信端末および広告の提供制御方法
WO1999066719A1 (fr) * 1998-06-15 1999-12-23 Webtv Networks, Inc. Techniques d'insertion intelligente d'annonces publicitaires video

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2008282180A (ja) * 2007-05-09 2008-11-20 Accelia Inc ユーザ端末、登録サーバ、広告登録方法、広告データ送信方法及びプログラム
WO2008140091A1 (fr) * 2007-05-09 2008-11-20 Accelia, Inc. Terminal utilisateur, serveur d'enregistrement, procédé d'enregistrement de publicités, et procédé et programme de transmission de données publicitaires
JP2015516608A (ja) * 2012-02-24 2015-06-11 エー２ゼットロジックス，インコーポレーテッド プロモーション材料とのユーザ対話のためのデータ取り込み
US9836770B2 (en) 2012-02-24 2017-12-05 Ad Persistence, Llc Data capture for user interaction with promotional materials
KR102058632B1 (ko) * 2012-02-24 2019-12-23 에이디 퍼시스턴스 엘엘씨 홍보물들과의 사용자 상호작용에 대한 데이터 캡처
US10664878B2 (en) 2012-02-24 2020-05-26 Ad Persistence Llc Data capture for user interaction with promotional materials

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