WO2002065779A1

WO2002065779A1 - Program gift service providing method and its device

Info

Publication number: WO2002065779A1
Application number: PCT/JP2001/001080
Authority: WO
Inventors: Naoki Imasaki
Original assignee: Kabushiki Kaisha Toshiba
Priority date: 2001-02-15
Filing date: 2001-02-15
Publication date: 2002-08-22
Also published as: JPWO2002065779A1

Abstract

A program gift service providing method in which a PPV program is provided to the receivers (6) of viewers (5), and the PPV program is provided to specified viewers (5) as a gift PPV program. Gift information specifying a gift PPV program and its gift receiver is received from the receiver (6) of the presenter to present the PPV program (Q5). After the gift information is received, gift notification information is sent to the receiver (6) of the gift presenter to notify the gift receiver of the presence of the gift PPV program (Q11). The gift PPV program is provided to the receiver (6) of the gift receiver (Q21). The gift presenter is demanded to pay the viewing charge of the provided program (Q20).

Description

Specification

Program gift service providing method and device

Technical field

The present invention relates to a digital television broadcasting system that provides pay-per-view programs, and in particular, one viewer can change the right to view a PPV program to another viewer. The present invention relates to a method for providing a program gift service and a device for providing a program gift service.

Background art

In recent years, the provision of PPV programs that pay a fee each time a program is viewed has been put to practical use in BS (broadcast satellite) digital broadcasting and CS (communication satellite) digital broadcasting.

When viewing this PPV program, the viewer installs a receiver capable of receiving BS digital broadcasts and CS digital broadcasts in his / her home, and a broadcast provider (broadcasting station) that provides this PPV program And a contract for program viewing.

In a normal state, a broadcasting station broadcasts a PPV program in a scrapped state to each home via a satellite. Therefore, even if a receiver installed in each home receives a scrambled image and displays it on the display screen, the viewer cannot see the correct image.

The receiving device that can receive this PPV program has a built-in release circuit that releases the scrambled state. When a viewer specifies a PPV program to be viewed on his own receiving device, the receiving device receives the PPV program. Since the release circuit releases the scrambled state for the PPV program, Viewers can see the correct image. At the same time, viewers will be charged for viewing the PPV program.

This viewer operates his / her own receiver to specify the PPV program he / she wants to watch and the procedure from when the scrambled state is actually released to when the viewer scrambles. Various broadcast providers (broadcasting stations) have put into practice various procedures for the procedure of paying the viewing fee for this PPV program after the PPV program to be designated is specified.

However, at present, as described above, the contractor only purchases the right to view the PPV program that he / she watches on his / her own will.Therefore, there is no concept of regarding the PPV program as a gift product. There is no technical method to realize.

The viewing fee for PPV programs is not excessively high, and purchasing rights for viewing rights is not complicated, but it is thought that there are many cases where viewers are discouraged from paying for viewing.

Also, when there was only CS digital broadcasting, the absolute number of subscribers who could purchase PPV programs was small, so both the PPV program's giver and recipient are PPV program subscribers. The likelihood was low.

However, since the start of BS digital broadcasting, the majority of people have an environment in which they can watch PPV programs, and an environment is in place to treat these PPV programs as gift products.

Thus, the present invention enables each viewer to easily deliver a PPV program to a recipient simply by designating the PPV program to be presented and the recipient using his or her own receiving device. , Giver and It is welcomed by both recipients, and is also a program gift service providing method and a program gift service providing device that can improve the rating of the entire PPV program even for PPV program providers. The purpose is to provide

Disclosure of the invention

In the program gift service providing method of the present invention, a PPV program is provided to each receiving device of a plurality of viewers, and the PPV program is provided to a designated viewer as a gift PPV program. .

More specifically, the steps of receiving a gift PPV program and gift information designating a gift recipient from the receiver of the PPV program giver, and receiving this gift information, Transmitting the gift notification information to the recipient's receiver to notify the recipient of the presence of the gift PPV program, and providing the recipient's receiver with the corresponding gift PPV program; Billing the sender for the viewing fee for the provided PPV program.

In the program gift service providing method configured as described above, a viewer who wishes to give a PPV program to another viewer receives gift information specifying a PPV program to be given and a recipient. To the PPV program provider such as a broadcasting station. The PPV program provider notifies the recipient that the PPV program has been given. When the time specified by the PPV program arrives, the PPV program provider provides the PPV program to the recipient. The viewing fee for this PPV program is charged to the sender, not the recipient.

In this way, viewers can view any PPV program with any other Can be given to viewers.

Furthermore, the program gift service providing apparatus of the present invention provides a PPV program to each of the receiving devices of a plurality of viewers, and converts the PPV program to a designated viewer as a gift PPV program. To provide.

More specifically, a means for receiving a gift PPV program and gift information designating the recipient from the receiver of the PPV program, and upon receiving the gift information, the receiver of the recipient Means for transmitting the gift notification information to notify the recipient of the presence of the gift PPV program, means for providing the gift PPV program to the receiving device of the recipient, and means for providing the provided PPV program. A means is provided for billing the sender for viewing fees for the program.

Even in the program gift service providing apparatus configured as described above, it is possible to obtain almost the same operation and effect as the program gift service providing method of the above invention.

BRIEF DESCRIPTION OF THE FIGURES

FIG. 1 is a schematic diagram showing a PPV program providing system incorporating a program gift service providing apparatus to which a program gift service providing method according to an embodiment of the present invention is applied.

FIG. 2 is a diagram showing the stored contents of a viewer database formed in the broadcast station device in the PPV program providing system of the embodiment.

FIG. 3 is a sequence diagram showing the overall operation of the PPV program providing system of the embodiment.

Figure 4 shows the PPV program gift service operation of the broadcasting station equipment. It is a flow chart.

FIG. 5 is a flowchart showing the PPV program gift service operation of the same broadcasting station apparatus.

Figure 6 shows the gift application screen displayed on the TV monitor of the sender's receiver.

Figure 7 shows the program selection screen displayed on the TV monitor of the sender's receiver.

FIG. 8 is a diagram showing a gift designation screen displayed on the TV monitor of the sender's receiving device.

Figure 9 shows the gift application confirmation screen displayed on the TV monitor of the gift receiving device.

FIG. 10 is a diagram showing a gift notification screen displayed on the TV monitor of the receiving device of the recipient.

FIG. 11 is a diagram showing a program request screen of a PPV program displayed on the TV monitor of the receiving device of the recipient.

Fig. 12 is a diagram showing a payment selection screen for a PPV program displayed on the TV monitor of the receiving device of the recipient.

Figure 13 is a diagram showing a message displayed on the TV monitor of the receiving device of the recipient at the same time as the PPV program.

FIG. 14 is a flowchart showing the operation of specifying a plurality of senders in the sender's receiving device.

FIG. 15 is a diagram showing a schematic configuration of a PPV program providing system according to another embodiment of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a schematic diagram showing a PPV program providing system in which a program gift service providing apparatus to which a program gift service providing method according to an embodiment of the present invention is directly applied is incorporated.

A broadcast signal 2 including a digital PPV program is transmitted to a broadcast satellite 3 from a broadcast station apparatus 1 as a program gift service providing apparatus. The broadcast satellite 3 converts the frequency of the received broadcast signal 2 and supplies it as digital broadcast waves 4 to each receiver 6 installed in the home of each viewer 5 on the ground. · In the broadcasting station device 1, there is provided a broadcasting device 7 for transmitting a digital PPV program stored in the program database 9 as a broadcast signal 2 to the broadcasting satellite 3 via the antenna 8. In this case, the broadcasting device 7 puts the PPV program into a scrambled state and incorporates it into the broadcast signal 2.

Furthermore, in the broadcast signal 2 and the broadcast wave 4, in addition to the scrambled PPV program, each receiver 5 of each viewer 5 who has subscribed to the PPV program is individually screened. Includes a signal for delivering a rumble release command. Furthermore, the broadcast signal 2 and the broadcast radio wave 4 include a signal for individually transmitting an electronic mail to each receiver 6 of each viewer 5.

The control unit 10 and the billing system 12 constituted by an information processing device such as a computer charge a viewing fee for each PPV program provided to the home receiving device 6 of each viewer 5. A viewer database 11 is connected to the control unit 10 and the charging system 12. Further, the control unit 10 is connected to the Internet 13. In the receiving device 6 installed in the home of each viewer 5, the channel 15 receives the digital broadcast wave 4 broadcasted from the broadcast satellite 3 via the antenna 14. The tuner 15 displays the PPV program of the channel selected by the viewer 5 on the TV monitor 17 using an EPG (Electric Program 'Guide) 16. The tuner 15 includes a scramble canceling circuit.

Then, the tuner 15 detects the self-receiver 6 and the descramble release command that specifies the previously selected PPV program incorporated in the broadcast wave 4, and the descramble release circuit To release the scrambled state of the corresponding PPV program. The tuner 15 displays the PPV program after the descrambling on the TV monitor 17.

The program reservation memory 18 stores a reserved program that the viewer 5 has reserved for viewing using an EPG (Electric Program Guide) 16. Specifically, for example, a program list for one week or one month transmitted from the broadcasting station device 1 to the receiving device 6 in each home using, for example, an available channel is sent to the TV monitor 17. indicate. When the viewer 5 specifies a program to be viewed from the program list displayed using the EPG 16, the specified program is automatically written into the program reservation memory 18. The tuner 15 monitors the reservation status in the program reservation memory 18. When the reservation time arrives, the tuner 15 receives the reserved program and broadcasts it on the TV monitor 17.

The control unit 19 composed of an information processing device such as a computer The program request for the PPV program specified by the viewer 5 is transmitted to the broadcasting station device 1 via the Internet 13. In addition, various processing related to the PPV broadcasting gift will be implemented.

Therefore, the control unit 19 of the receiving device 6 in each home and the control unit 10 of the broadcast station device 1 can exchange information via the Internet 13.

As shown in Fig. 2, the viewer database 11 of the broadcasting station device 1 contains the name, address, telephone number, and the corresponding viewer for each viewer who has signed a viewing contract for the PPV program with the broadcasting station. 5 Tuner 1 5 Card number of IC card that identifies viewer 5 (tuner), e-mail number, payment method of viewing / listening fee, normal billing amount, Gift billing amount, which is the total amount of viewing fees for PPV programs given to viewers, gifted programs including PPV programs and senders given to other viewers, gifted programs including gifts, viewing program trends, etc. Is stored.

The schematic operation of the gift processing of the PPV program in the PPV program providing system configured as described above will be described with reference to the sequence diagram shown in FIG.

A viewer 5 (giver) who wants to give a PPV program to another viewer operates the control unit 19 of his own receiving device 6 to connect via the Internet 13. Operation screen provided by the home page of the control unit 10 of the broadcasting station device 2 or a dedicated client software

(Hereinafter simply referred to as the homepage) (S1). Then, a gift application screen 20 shown in FIG. 6 is transmitted from the control unit 10 of the broadcasting station device 2 (S2). The receiving device 6 displays the received gift application screen 20 on the TV monitor 17. Then, the viewer 5 (the sender) receives the program selection screen 21 shown in FIG. 7 which is the same as the above-mentioned program reservation screen, the destination designation screen 22 shown in FIG. 22 and the viewer shown in FIG. The gift information is set using the gift application confirmation screen 23 (S3).

Specifically, the sender specifies “select a program” on the gift application screen 20 in FIG. Next, a gift PPV program to be given is selected on the program selection screen 21 shown in FIG. In addition, on the destination specification screen 22 in FIG. 8, either the IC card number or the telephone number that specifies the destination viewer is specified using the numeric keypad. Then, the gift application confirmation screen 23 shown in Fig. 9 is sent.

On this gift application confirmation screen 23, in addition to the designated gift PPV program and the sender, the gift recipient specified by the sender is the gift PPV program actually given by the sender. Make a reservation to reply to the viewing information email to confirm that you have watched the video at a charge, and confirm that the gift recipient you specified is actually registered as a viewer The message 23 a for selecting whether or not there is an e-mail notification and the viewing fee 23 b to which the fee for the selected gift PPV program has been added are displayed for reserving a confirmation e-mail reply.

In this embodiment, the net viewing fee of the PPV program is 800 yen and the commission is 50 yen, so the total viewing fee is 850 yen.

Therefore, the gift information includes information on the gift PPV program and information on the recipient.

The EPG 16 was used for setting this gift information. You. The control unit 19 transmits the above-described gift information set by the viewer 5 (the giver) to the control unit 10 of the broadcast station device 1 (S4).

When receiving the gift information from the control unit 19 of the sender's receiving device 6, the control unit 10 of the broadcasting station device 1 registers the gift information in the viewer database 11 (S5). ). Specifically, the gift PPV program and the sender of the gift information are written in the gifted program of the viewer at the gift recipient in the viewer database 11.

Then, the above-described confirmation mail is returned to the control unit 19 of the sender, which is the sender of the gift information (S6). At the same time, a format notification mail 24 shown in FIG. 10 is transmitted by e-mail to the control unit 19 of the receiving device 6 of the recipient viewer 5 (S7).

It should be noted that the transmission of the e-mail to the receiver or the receiver 6 of the presenter can be performed via the satellite 3 and via the Internet 13.

When transmitting an e-mail via the satellite 3, the e-mail may be transmitted to the tuner 15 in the always-stamped state, while an e-mail is transmitted via the Internet 13. When transmitting an e-mail, the control unit 19 needs to connect the line at a fixed cycle and check for an e-mail from itself. Therefore, in the system of the embodiment, the broadcast station device 1 transmits an e-mail via the satellite 3.

When receiving the notification mail 24, the control unit 19 of the receiving device 6 of the recipient displays the notification mail 24 on the TV monitor 17. Then, if necessary, the viewer 5 as the recipient receives the gift PPV program specified in the notification mail 24 and the sender using the EPG 16 described above. Then, it is registered in the program reservation memory 18 (S8).

Then, when the broadcast time of the normal PPV program registered in the program reservation memory 18 arrives, the control unit 19 of the receiving device 6 of the viewer 5 of the gift recipient, as shown in FIG. Is displayed on the TV monitor 17. The viewer 5 checks the viewing guide 25 and selects whether or not to view.

Also, when the broadcast time of the gift PPV program registered in the program reservation memory 18 arrives, the control unit 19 of the recipient receives the viewing fee selection screen 26 shown in FIG. To the data 17 The viewer 5 as the recipient checks the viewing fee selection screen 26, and selects whether to view the video by paying the viewing fee himself or to view as a gift PPV program. ·

Then, when viewing a normal PPV program, the control unit 19 transmits a program request specifying the PPV program via the control unit 10 of the broadcast station apparatus 1, the gain control 13. When viewing the gift PPV program, the control unit 19 transmits the gift PPV program and a program request designating the sender via the control unit 10 of the broadcast station apparatus 1 through the internet 13. Yes (S9).

When a program request is input from the control unit 19 of the recipient, the control unit 10 of the broadcast station device 1 checks the viewer database 11, and sends a broadcast to the corresponding viewer 5. Send a crumble release command to the broadcasting device 7 (S ll) _n As a result, The listener 5 can normally watch the corresponding program (S12).

In the embodiment described above, the recipient viewer 5 views the gift PPV program indicated by the notification mail 24 by paying a viewing fee or viewing the gift PPV program as a gift PPV program. Is selected using the viewing fee selection screen 26 at the time of viewing the program.

At the same time, the viewer 5 of the recipient receives the viewing fee selection screen at the time of registering the gift PPV program indicated in the notification mail 24 in the program reservation memory 18. It is possible to make this choice using 26.

In this case, the corresponding gift PPV program is registered in the program reservation memory 18 with this selection result attached. Since the viewer 5 does not need to perform a selection operation when actually watching the PPV program, even if the viewer 5 is absent, the PPV program is downloaded to the VTR. When the viewer 5 views a PPV program that has not been reserved in the program reservation memory 18, if the user selects a PPV program using the EPG 16, the viewing guide shown in Fig. 11 is displayed. 2 5 is displayed. When the viewer 5 selects “view”, a program request for the corresponding PPV program is transmitted to the broadcast station device 1.

Thereafter, the control unit 10 of the broadcasting station device 1 updates the viewer database 11 (S13). That is, when the previous program request is a program request for a normal PPV program, the current viewing fee is added to the normal billing amount of the corresponding recipient in the viewer database 11. Also, the previous program request is the same as the program request for the gift PPV program. In this case, add the current viewing fee to the gift amount of the sender in the viewer database 11. In addition, a predetermined point is added to the gift point.

This concludes one gift PPV program gifting process. Next, at the end of the month, for example, one month, the normal billing amount and the gift billing amount stored in the viewer database 11 are charged to the sender's viewer 5 (S14). Then, the viewer 5 pays the total viewing fee to the broadcasting station by, for example, a bank account transfer or a credit card at a financial institution (S15).

Next, the detailed operation of the control unit 10 of the broadcasting station apparatus 1 which is a program gift service providing apparatus will be described with reference to the flowcharts of FIGS.

When the homepage is accessed from the control unit 19 of the receiving device 6 of the viewer 5 via the Internet 13 (Q1), the homepage is transmitted (Q2), and the viewer 5 is accessed. When the user designates a gift PPV application (Q3), a gift application screen 20 shown in FIG. 6 is transmitted (Q4).

Finally, when the gift information from the viewer 5 is input (Q5), the viewer database 11 is searched for the gift included in the gift information (Q6). If the recipient cannot be found in the viewer database 11 (Q7), an error message is transmitted to the control unit 19 of the receiver 6 of the sender (Q8). Next, the gift information is registered in the recipient column in the viewer database 11 (Q9). Then, at Q 10 in FIG. 5, a confirmation mail is transmitted to the control unit 19 of the receiver 6 of the sender. In addition, a gift The notification mail 24 shown in FIG. 10 is transmitted to the control unit 19 of the receiving device 6 (Q ll).

In Q 1 in FIG. 4, instead of accessing the home page in the Internet 13, if a program request is input from the receiver 6 of the viewer in Q 12 in FIG. 5, the program request is (G) It is determined whether or not a viewing request is added (Q13).

If no gift viewing request is added, it is determined that the viewer 5 who transmitted this program request pays the viewing fee of the PPV program of this program request, and the corresponding viewer in the viewer database 11 is to be paid. Add the viewing fee for this PPV program to the normal billing amount of (Q15). Then, the scramble for the corresponding PPV program to be transmitted to the program request source is canceled (Q16).

In the case where a gift viewing request is added to the program request in Q14, the area of the gifted program of the corresponding viewer in the viewer database 11 is searched (Q17). Then, it is confirmed that the gift PPV program and the giver corresponding to the area are registered (Q18). If the gift PPV program and the sender are not registered, an error message e-mail is sent back to the receiver 6 of the viewer requesting the program (Q19).

If the gift PPV program and the 'giver' are registered in the area of the gifted program of the relevant viewer in the viewer database 11, the gift fee of the presenter's viewer is Add the viewing fee for the gift PPV program (Q20). Then, the descrambling of the corresponding PPV program transmitted to the program request source is canceled (Q21). Further, a predetermined point is added to the gift point of the viewer 5 of the sender (Q22). Finally, to the control unit 19 of the receiver 6 of the viewer 5 of the giver, the viewer is notified by e-mail of the viewing information indicating that the giver has watched this gift PPV program (Q2 3).

In the PPV program providing system thus configured, a viewer 5 who wishes to give a PPV program to another viewer operates the control unit 19 of his / her own receiving device 6 to broadcast. Search the home page of station device 1. Then, the viewer 5 specifies a PPV program to be given and a recipient on the home page. The designated gift information is transmitted to the broadcast station device 1. The broadcast station device 1 notifies the receiving device 6 of the recipient that the PPV program has been presented by e-mail.

Then, when the time specified by the gift PPV program arrives, the broadcast station apparatus 1 instructs the receiving device 6 of the recipient to cancel the scrambled state for the corresponding gift PPV program. The viewing fee for this gift PPV program is charged to the sender, not the recipient.

In this way, the viewer 5 can present the PPV program designated by himself / herself to the viewer designated by himself / herself by a simple operation using his / her receiving device 6. Also, even a broadcasting station that provides a PPV program can provide a variety of reception forms to viewers (subscribers), thereby improving the audience rating of the entire PPV program.

In addition, the viewer 5 who received the gift PPV program was asked if the sender would pay the viewing fee for the gift PPV program. You can choose to pay yourself.

The viewer 5 of the sender has transmitted the gift information to the broadcasting station apparatus 1, but the e-mail confirming that the gift information has been normally received and the receiver of the gift PPV are provided. You can check by viewing information email that you watched the program at the expense of the giver. Therefore, the reliability of the PPV program providing system can be improved.

In the receiving device 6 of the recipient, while displaying the gift PPV program on the TV monitor 17, a message including the name of the sender is displayed on the TV monitor 17 as shown in FIG. 13. You. Therefore, the viewer can easily understand who provided the gift PPV program.

In addition, it is set to give discounts and premiums to viewers 5 of the sender according to the given gift points. Thus, the sender's audience 5 can enjoy many benefits if they provide many gift PPV programs to the recipient.

Further, in the embodiment, as shown in FIG. 9, a fee is collected when a PPV program is presented. However, it is possible to omit the collection of the commission.

Further, the sender's viewer 5 can specify a plurality of recipients' viewers 5 for one gift PPV program in the gift information.

Further, the control unit 19 in the receiving device 6 of the sender 5 of the sender sets the gift information according to the flowchart shown in FIG. First, the homepage of the broadcasting station device 1 is accessed (R1), and the homepage is received (R2). And pass Enter the password (R3). When the password is obtained from the broadcasting station device 1 (R 4), the user searches the column of each viewing program tendency in the viewer database 11 of the broadcasting station device 1 (R 5) and finds himself / herself. A predetermined number of viewers 5 having a specified preference, such as 100, are extracted (R 6). The extracted predetermined number of viewers 5 are respectively provided with gift information designated as a gift of a specific gift PPV program, and transmitted to the broadcast station apparatus 1 (R7).

In this way, by providing the same gift PPV program related to this preference to a large number of viewers 5 who have the same preference, for example, promotion or promotion of a specific product can be promoted. Can be achieved.

FIG. 15 is a schematic diagram showing a schematic configuration of a PPV program providing system according to another embodiment of the present invention. The same parts as those of the PPV program providing system shown in FIG. Therefore, the detailed description of the overlapping part is omitted.

In this embodiment, the Internet 11 of the embodiment shown in FIG. 1 is replaced by a public telephone network 28.

Further, in this embodiment, the control unit 19 of the receiving device 6 of the viewer 5 who is the giver does not access the homepage of the broadcasting station device 1 but connects to the public telephone network 28. Is connected to the control unit 10 of the broadcasting station 1 through the line. Then, the control unit 19 of the receiving device 6 displays the operation screen (menu) transmitted from the control unit 10 of the broadcasting station device 1 via the public telephone network 28 on a dedicated client software. It is received using the foot and displayed on TV monitor 17. Information exchange between the control unit 10 of the broadcast station device 1 and the control unit 19 of the receiving device 6 of each viewer of the PPV program providing system configured as described above via the public telephone line network 28 Is carried out. Therefore, it is possible to obtain almost the same technical effects as the embodiment shown in FIG.

Claims

The scope of the claims

1. A program gift service providing method for providing a PPV program to each receiving device of a plurality of viewers and providing the PPV program to a designated viewer as a gift PPV program,

Receiving a gift PPV program and gift information designating the gift recipient from the receiver of the PPV program;

Upon receiving the gift information, a step of transmitting the notification information of the gift to the receiving device of the recipient to notify the recipient of the existence of the gift PPV program;

Providing the corresponding gift PPV program to the recipient receiving device;

The stage of requesting the giver for a viewing program for the provided PPV program and

A method of providing a program gift service with

2. The method of providing a program gift service according to claim 1, wherein the PPV program is provided to a receiving device of each viewer via a broadcasting or communication satellite.

3. The provision of the gift PPV program to the recipient is performed by sending an instruction to cancel the descrambling of the received gift PPV program to the receiving device of the recipient. 2. The method of providing a program gift service according to claim 1, wherein:

4. The method of providing a program gift service according to claim 1, wherein information exchange with the giver and with the giver is performed via the Internet.

5. The method of providing a program gift service according to claim 1, wherein the information exchange with the giver and with the giver is performed via a telephone network.

6. The received gift information becomes, for each viewer, a viewer and a recipient of a viewer database which accumulates the viewing fee of the PPV program provided by the corresponding viewer. 2. The method of providing a program gift service according to claim 1, further comprising a step of registering in a viewer's area.

7. After the gift information is registered in the viewer database, a step of transmitting confirmation information that a gift recipient is registered in the viewer database to the receiver of the sender is provided. 7. The method for providing a program gift service according to claim 6.

8. The method of providing a program gift service according to claim 1, further comprising a step of charging a fee according to the amount charged to said giver to said giver.

9. The method of providing a program gift service according to claim 1, further comprising the step of giving a preferential point to the giver according to the amount charged to the giver.

10. If the non-gift selection information is added to the program request for the gift PPV program from the recipient, the corresponding gift

2. The program gift service providing method according to claim 1, further comprising a step of charging a viewing fee of the PPV program to the recipient instead of the sender.

11. The method according to claim 10, further comprising the step of notifying the giver of the presence / absence of a program request for the gift PPV program from the gift recipient and the presence / absence of a gift selection in the event of a program request. Shows How to provide gift service.

1 2. Send the notification information of the gift to the receiving device of the gift, and receive the gift PPV program to the receiving device of the gift, and display the display status of the display status. 2. The method of providing a program gift service according to claim 1, further comprising the step of instructing a user to display a message including the sender-specific information.

13. The gift information received from the sender's receiving device includes a plurality of gift recipients for one gift V program. The method of providing the described program gift service.

1 4. Provide a V-program to each receiving device of a plurality of viewers and provide a V-program to a designated viewer. A service providing device,

手段 Ρ Gift of V program Gift from the receiver of the 主手段 means for receiving gift information specifying the V program and the recipient

Upon receiving the gift information, means for transmitting gift notification information to the receiving device of the recipient to notify the recipient of the presence of the gift V program,

Means for providing the gift V program to the receiving device of the gift recipient;

A means for billing the sender for the viewing fee for the Ρ 番組 V program provided

A program gift service providing device equipped with