US20140208366A1 - Multimedia system based e-commerce - Google Patents
Multimedia system based e-commerce Download PDFInfo
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- US20140208366A1 US20140208366A1 US14/219,800 US201414219800A US2014208366A1 US 20140208366 A1 US20140208366 A1 US 20140208366A1 US 201414219800 A US201414219800 A US 201414219800A US 2014208366 A1 US2014208366 A1 US 2014208366A1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Definitions
- multimedia based e-commerce techniques include television shopping channels, infomercials, pay-per-view content programming and on-demand content programming.
- current e-commerce techniques typically require the user to use the telephone, an internet enabled computer, or specialized remote controller to complete a purchase transaction. The need to use such additional devices detracts from the viewing experience and impedes impulse shopping. Accordingly, there is a continued need for multimedia system based e-commerce techniques that improve the user's viewing experience, can capitalize on impulse shopping, and the like.
- an e-commerce method includes a two way communication system for receiving enhanced content including an offering.
- the enhanced content is output to a user on a display device.
- the display device or two way communication system receives a trigger from user activation of a given remote control input indicating the selection of the offering.
- the indication of the selection of the offering is sent by the two way communication system to a service provider in response to the trigger. Additional information concerning the offering is then received by the two way communication system from the service provider.
- the additional information concerning the offering is output to the user on the display device.
- One or more additional triggers are received by the display device or two way communication device from user activation of one or more remote control inputs indicating selection or input of one or more parameters or attributes concerning the additional information about the offering.
- the indication of selection or input of one or more parameters or attributes is sent to the service provider by the two way communication system. Therefore, the entire transaction may be completed through the multimedia system using a standard remote control.
- FIG. 1 shows a block diagram of an e-commerce system, in accordance with one embodiment of the present technology.
- FIGS. 2A and 2B show a flow diagram of an e-commerce method, in accordance with one embodiment of the present technology.
- the e-commerce system 100 includes a multimedia system 105 - 125 coupled to one or more networks 130 , 140 .
- the multimedia system 105 - 125 is coupled to a network of a service provider 135 (e.g., cable or satellite provider).
- Additional networks 140 may communicatively couple one or more product and/or service vendors 145 to the service provider 135 .
- the multimedia system 105 - 125 includes at least one display device 105 (e.g., television or monitor), one or more content sources 110 , 115 directly or indirectly coupled to the display 105 , and a remote controller 120 .
- the one or more content sources 110 , 115 include a two way communication system 110 for receiving content from a service provider 135 .
- the two way communication system 110 may be a set top box, such as cable tuner or satellite tuner.
- the two way communication system 110 may be network TV with source over IP.
- the content sources 110 , 115 may also include other consumer electronic devices such as CD/DVD player 115 , VCR, DVR, game console, stereo, personal computer and/or the like.
- the remote controller 120 can be used by the user 150 to control the content sources 110 , 115 and display 105 .
- individual content sources 110 , 115 and/or the display 105 can command and control each other without user 150 intervention.
- the display 105 and content sources 110 , 115 are coupled by a Consumer Electronic Control (CEC) compliant bus.
- CEC Consumer Electronic Control
- the display 105 and content sources 110 , 115 are coupled by high definition multimedia interface (HDMI) cables 125 and the display 105 and each content source 110 , 115 includes a CEC protocol based communication interface (e.g., CEC compliant transceiver).
- CEC enables automatic equipment discovery and simple “one touch” operation in HDMI-interfaced consumer electronic devices.
- the HDMI is a “party line” serial bus that connects up to ten audio/visual devices through standard HDMI cabling.
- the HDMI standard utilizes the CEC protocol to provide high-level control functions between devices in an HDMI network.
- the CEC protocol includes automatic mechanisms for physical address (e.g., topology) discovery, logical (e.g., product type based) addressing, arbitration, retransmission, broadcasting and routing control.
- Message opcodes support both device specific (e.g., set-top box, DTV and player) and general features (e.g., for power signal routing, remote control pass-through, and on-screen display).
- the service provider 135 delivers multimedia content to a user through the two way communication system 110 (e.g., set top box).
- the service provider 135 may also provide products and services for purchase by the user 150 , such as on demand movies and pay-per-view content, subscription based content such as premium channels and the like.
- other vendors 145 may provide products and services such as electronics, jewelry, food, clothing, travel, hotel accommodations, and the like for purchase by the user 150 through the service provider 135 .
- the method 200 includes outputting enhanced content on the display device 105 of the e-commerce system 100 , at 210 .
- the enhanced content includes an offering to a user.
- the offering may concern one or more products and/or services offered by the service provider 135 and/or one or more vendors 145 .
- the enhanced content may be received from the service provider 135 by the set top box 110 .
- the set top box 110 may encode the enhanced content using the CEC protocol or the like.
- the CEC encoded enhanced content may then be communicated to the display 105 on the HDMI link 125 .
- the display device 105 may decode the CEC encoded enhanced content and render the enhanced content to the user 150 as audio and/or video.
- the enhanced content includes control information concerning a trigger for selecting the offering.
- the control information may indicate that the activation of one or more buttons on the remote control is a trigger for indicating selection of the associated offering included in the enhanced content.
- the enhanced content may also include a visual and/or audio indication of the trigger associated with the offering.
- a trigger is received as a result of user 150 activation of a given remote control 120 input.
- the trigger is an indication of the selection of the offering by the user 150 .
- the user 150 may press a button on the remote 120 , such as the enter button, to activate the trigger.
- the enter button may be specified by the control information to be the trigger because pressing enter normally is not a valid input unless preceded by pressing one or more other button.
- the remote control 120 generates a CEC protocol encoded control packet indicating activation of the given button.
- the display 105 or two way communication system 110 receives the control packet and recognizes it as the trigger indicating selection of the offering by the user 150 .
- the indication of the selection of the offering is sent to the service provider 135 .
- the TV would either consume the CEC command and pass the corresponding trigger to a network stack, or if IP is an external module, pass along the CEC command to the external IP module.
- additional information concerning the offering is received from the service provider 135 in response to the sent indication of the selection of the offering.
- the additional information concerning the offering is output on the display 105 to the user 150 .
- the additional information may provide for selection or specifying one or more parameters and/or attributes associated with the offering.
- the additional information may indicate available choices and allow for selection of the choices and/or entry of additional details for completing a transaction concerning the offering via the remote controller 120 .
- the additional information may be received by the two way communication system 110 (e.g., set top box) as additional enhanced content.
- the two way communication 110 may encode the additional enhanced content using the CEC protocol.
- the CEC encoded additional enhanced content may then be communicated to the display 105 through HDMI 125 connection.
- the display device 105 may decode the CEC encoded additional enhanced content and render the additional enhanced content to the user 150 as audio and/or video.
- the additional enhanced content may replace the original content (e.g., television show, movie or commercial), be presented in a picture-in-picture pane in the original content, overlaid over the original content, or the like.
- the additional enhanced content may be overlaid as one of a plurality of layers of a graphics plane with one or more planes being partially transparent so that the additional information is viewable along with the original content.
- the additional enhanced content also includes control information concerning one or more triggers for selection or input of the one or more parameters or attributes using the remote controller.
- triggers from user activation of one or more remote control inputs indicating selection or input of one or more parameters or attributes concerning the additional information about the offering is received. For instance, a user may use the remote control to select from available color and sizes, specify a quantity and confirm his or her purchase of the offering.
- the selection and/or input of one or more parameters or attributes of the offering may be buffered in the display 105 or two way communication system 110 .
- the indication of the selection or input of one or more parameters or attributes are sent to the service provider 135 .
- the display 105 or two way communication system 110 may then send the selection and/or input of one or more parameters and/or attributes back to the service provider 135 as a bitmap, vector or the like.
- Additional information such as a digital certificate, encrypted account identifier and/or encrypted password may also be sent by the two way communication nsystem 110 in response to a given trigger indicating that the user 150 has confirmed the purchase of the offering.
- the processes of 240 - 270 may be iteratively performed until enough information to complete or terminate the purchase of the offering has been received from the user 150 .
- the additional information and selection or input of one or more parameters or attributes may also be sent and received from additional service providers associated with the offering, such as secure electronic payment services, credit card company or banks, or the like Furthermore, the additional information may include purchasing limits or credit limits.
- payment may be made through the user's account with the service provider 135 .
- the service provider 135 may also receive revenue from the other vendors for supporting the e-commerce techniques. For example the service provider may receive a fixed fee or percentage of purchase price (e.g., 1% sale) from each transaction.
- the data concerning the enhanced content including the offering, triggers, additional information, selections and input of one or more parameters and attributes and the like may be communicated between devices of the multimedia system 105 - 120 using dynamic allocation of the bandwidth of the HDMI 125 , as described in U.S. patent application Ser. No. 11/875,792, Filed Oct. 19, 2007, entitled “CEC Enhancement” which is incorporated herein by reference.
- a user 150 may be watching an infomercial or a television shopping channel.
- enhanced content may include an icon that is overlaid on the normal content indicating a trigger event such as pressing the “enter” button on the remote to purchase the product being offered at the time.
- a trigger event such as pressing the “enter” button on the remote to purchase the product being offered at the time.
- additional enhanced content may be sent from the service provider.
- the additional enhanced content may provide choices concerning the selected offering and triggers for selecting or inputting such choices.
- a graphical user interface overlaid on the normal content may provide pull down menus that may be navigated using the up and down volume buttons on the remote and the key pad may be used to select particular choices from the active pull down menu.
- the choices can be sent to the service provider 135 or forwarded through the service provider 135 to the vender 145 selling the offering to complete the transaction.
- No special remote control 120 is necessary to receive information about the offering and/or complete the purchasing transaction. Any CEC compliant remote 120 may be used. Furthermore, the entire process can be completed with the remote 120 , without having to also use the telephone or an internet enabled computer to complete the transaction.
- a user may be watching a commercial.
- the commercial may include enhanced content that specifies a trigger.
- a user may not receive a visual or audio indicator of the prompt, the multimedia may respond to a trigger specified in the enhanced content.
- additional enhanced content may be sent from the service provider 135 .
- the additional enhanced content may replace the original commercial with choices for purchasing the advertised product from one or more retailers or directly from the manufacturer.
- an advertisement for a new DVD release of a movie may allow the user to purchase the DVD from one or more retailers 145 using the remote control 120 to select from a graphical user interface that overwrites the normal commercial.
- the user 150 then completes the purchase transaction with the retailer 145 through the service provider 135 .
- the enhanced content of the show or movie may specify a trigger.
- additional information concerning offerings associated with one or more product placements in the scene may be displayed in a picture-in-picture pane.
- the user 150 may use the remote control 120 to navigate the additional information to select and/or input one or more parameters or attributes concerning the offering to complete a purchase transaction for the product featured in a given product placement.
- embodiments of the present technology can also be utilized to address other needs.
- service providers 135 or advertisers 145 could conduct surveys via the television 105 .
- Surveys conducted through the television 105 utilizing enhancements to the CEC protocol can provide a much broader and more diverse sample population than is currently used, thus improving the survey results.
- embodiments of the present technology provide an improved buying experience integrated with the television viewing experience. Embodiments also open up new avenues of revenue generation for the service providers and credit companies. Embodiments of the present technology can also provide data for improving targeted advertising, thus improving effectiveness of advertising.
Abstract
E-commerce techniques, in accordance with embodiments of the present technology, provide an improved buying experience integrated with the television viewing experience. A multimedia system for implementing the e-commerce techniques includes a two way communication system such as a set top box, display device and remote controller. The set top box and display device are used to present enhanced content including one or more offerings to users. The users can use the remote control to complete a purchase transaction for one or more of the offerings.
Description
- There are a number of multimedia based e-commerce techniques. For example, conventional multimedia system based e-commerce techniques include television shopping channels, infomercials, pay-per-view content programming and on-demand content programming. However, current e-commerce techniques typically require the user to use the telephone, an internet enabled computer, or specialized remote controller to complete a purchase transaction. The need to use such additional devices detracts from the viewing experience and impedes impulse shopping. Accordingly, there is a continued need for multimedia system based e-commerce techniques that improve the user's viewing experience, can capitalize on impulse shopping, and the like.
- Embodiments of the present technology are directed toward multimedia system based e-commerce techniques. In one embodiment, an e-commerce method includes a two way communication system for receiving enhanced content including an offering. The enhanced content is output to a user on a display device. The display device or two way communication system receives a trigger from user activation of a given remote control input indicating the selection of the offering. The indication of the selection of the offering is sent by the two way communication system to a service provider in response to the trigger. Additional information concerning the offering is then received by the two way communication system from the service provider. The additional information concerning the offering is output to the user on the display device. One or more additional triggers are received by the display device or two way communication device from user activation of one or more remote control inputs indicating selection or input of one or more parameters or attributes concerning the additional information about the offering. The indication of selection or input of one or more parameters or attributes is sent to the service provider by the two way communication system. Therefore, the entire transaction may be completed through the multimedia system using a standard remote control.
- Embodiments of the present invention are illustrated by way of example and not by way of limitation, in the figures of the accompanying drawings and in which like reference numerals refer to similar elements and in which:
-
FIG. 1 shows a block diagram of an e-commerce system, in accordance with one embodiment of the present technology. -
FIGS. 2A and 2B show a flow diagram of an e-commerce method, in accordance with one embodiment of the present technology. - Reference will now be made in detail to the embodiments of the present technology, examples of which are illustrated in the accompanying drawings. While the present technology will be described in conjunction with these embodiments, it will be understood that they are not intended to limit the invention to these embodiments. On the contrary, the invention is intended to cover alternatives, modifications and equivalents, which may be included within the scope of the invention as defined by the appended claims. Furthermore, in the following detailed description of the present technology, numerous specific details are set forth in order to provide a thorough understanding of the present technology. However, it is understood that the present technology may be practiced without these specific details. In other instances, well-known methods, procedures, components, and circuits have not been described in detail as not to unnecessarily obscure aspects of the present technology.
- Referring to
FIG. 1 , ane-commerce system 100, in accordance with one embodiment of the present technology, is shown. Thee-commerce system 100 includes a multimedia system 105-125 coupled to one ormore networks Additional networks 140 may communicatively couple one or more product and/orservice vendors 145 to theservice provider 135. - The multimedia system 105-125 includes at least one display device 105 (e.g., television or monitor), one or
more content sources display 105, and aremote controller 120. The one ormore content sources way communication system 110 for receiving content from aservice provider 135. In one implementation, the twoway communication system 110 may be a set top box, such as cable tuner or satellite tuner. In another implementation, the twoway communication system 110 may be network TV with source over IP. Thecontent sources DVD player 115, VCR, DVR, game console, stereo, personal computer and/or the like. Theremote controller 120 can be used by theuser 150 to control thecontent sources individual content sources display 105 can command and control each other withoutuser 150 intervention. - In one implementation, the
display 105 andcontent sources display 105 andcontent sources cables 125 and thedisplay 105 and eachcontent source - The
service provider 135 delivers multimedia content to a user through the two way communication system 110 (e.g., set top box). Theservice provider 135 may also provide products and services for purchase by theuser 150, such as on demand movies and pay-per-view content, subscription based content such as premium channels and the like. Additionally,other vendors 145 may provide products and services such as electronics, jewelry, food, clothing, travel, hotel accommodations, and the like for purchase by theuser 150 through theservice provider 135. - Operation of the
e-commerce system 100 will be further explained with reference toFIGS. 2A and 2B , which show ane-commerce method 200 in accordance with one embodiment of the present technology. Themethod 200 includes outputting enhanced content on thedisplay device 105 of thee-commerce system 100, at 210. The enhanced content includes an offering to a user. The offering may concern one or more products and/or services offered by theservice provider 135 and/or one ormore vendors 145. The enhanced content may be received from theservice provider 135 by theset top box 110. The settop box 110 may encode the enhanced content using the CEC protocol or the like. The CEC encoded enhanced content may then be communicated to thedisplay 105 on theHDMI link 125. Thedisplay device 105 may decode the CEC encoded enhanced content and render the enhanced content to theuser 150 as audio and/or video. - The enhanced content includes control information concerning a trigger for selecting the offering. The control information may indicate that the activation of one or more buttons on the remote control is a trigger for indicating selection of the associated offering included in the enhanced content. The enhanced content may also include a visual and/or audio indication of the trigger associated with the offering.
- At 220, a trigger is received as a result of
user 150 activation of a givenremote control 120 input. The trigger is an indication of the selection of the offering by theuser 150. In one implementation, theuser 150 may press a button on the remote 120, such as the enter button, to activate the trigger. The enter button may be specified by the control information to be the trigger because pressing enter normally is not a valid input unless preceded by pressing one or more other button. However, it is appreciated that activation of any other button or sequence of buttons that is not currently a valid input for any other purpose may be used. Generally, theremote control 120 generates a CEC protocol encoded control packet indicating activation of the given button. Thedisplay 105 or two way communication system 110 (e.g., set top box) receives the control packet and recognizes it as the trigger indicating selection of the offering by theuser 150. - At 230, the indication of the selection of the offering is sent to the
service provider 135. For network TV, the TV would either consume the CEC command and pass the corresponding trigger to a network stack, or if IP is an external module, pass along the CEC command to the external IP module. At 240, additional information concerning the offering is received from theservice provider 135 in response to the sent indication of the selection of the offering. At 250, the additional information concerning the offering is output on thedisplay 105 to theuser 150. The additional information may provide for selection or specifying one or more parameters and/or attributes associated with the offering. For example, the additional information may indicate available choices and allow for selection of the choices and/or entry of additional details for completing a transaction concerning the offering via theremote controller 120. - The additional information may be received by the two way communication system 110 (e.g., set top box) as additional enhanced content. The two
way communication 110 may encode the additional enhanced content using the CEC protocol. The CEC encoded additional enhanced content may then be communicated to thedisplay 105 throughHDMI 125 connection. Thedisplay device 105 may decode the CEC encoded additional enhanced content and render the additional enhanced content to theuser 150 as audio and/or video. The additional enhanced content may replace the original content (e.g., television show, movie or commercial), be presented in a picture-in-picture pane in the original content, overlaid over the original content, or the like. For instance, the additional enhanced content may be overlaid as one of a plurality of layers of a graphics plane with one or more planes being partially transparent so that the additional information is viewable along with the original content. The additional enhanced content also includes control information concerning one or more triggers for selection or input of the one or more parameters or attributes using the remote controller. - At 260, triggers from user activation of one or more remote control inputs indicating selection or input of one or more parameters or attributes concerning the additional information about the offering is received. For instance, a user may use the remote control to select from available color and sizes, specify a quantity and confirm his or her purchase of the offering. The selection and/or input of one or more parameters or attributes of the offering may be buffered in the
display 105 or twoway communication system 110. At 270, the indication of the selection or input of one or more parameters or attributes are sent to theservice provider 135. Thedisplay 105 or twoway communication system 110 may then send the selection and/or input of one or more parameters and/or attributes back to theservice provider 135 as a bitmap, vector or the like. Additional information, such as a digital certificate, encrypted account identifier and/or encrypted password may also be sent by the twoway communication nsystem 110 in response to a given trigger indicating that theuser 150 has confirmed the purchase of the offering. The processes of 240-270 may be iteratively performed until enough information to complete or terminate the purchase of the offering has been received from theuser 150. - The additional information and selection or input of one or more parameters or attributes may also be sent and received from additional service providers associated with the offering, such as secure electronic payment services, credit card company or banks, or the like Furthermore, the additional information may include purchasing limits or credit limits. In addition, payment may be made through the user's account with the
service provider 135. Theservice provider 135 may also receive revenue from the other vendors for supporting the e-commerce techniques. For example the service provider may receive a fixed fee or percentage of purchase price (e.g., 1% sale) from each transaction. - Furthermore, the data concerning the enhanced content including the offering, triggers, additional information, selections and input of one or more parameters and attributes and the like may be communicated between devices of the multimedia system 105-120 using dynamic allocation of the bandwidth of the
HDMI 125, as described in U.S. patent application Ser. No. 11/875,792, Filed Oct. 19, 2007, entitled “CEC Enhancement” which is incorporated herein by reference. - In one implementation, a
user 150 may be watching an infomercial or a television shopping channel. Along with the normal content of the infomercial or TV shopping channel, enhanced content may include an icon that is overlaid on the normal content indicating a trigger event such as pressing the “enter” button on the remote to purchase the product being offered at the time. When the user activates the enter button on the remote controller, additional enhanced content may be sent from the service provider. The additional enhanced content may provide choices concerning the selected offering and triggers for selecting or inputting such choices. For example, a graphical user interface overlaid on the normal content may provide pull down menus that may be navigated using the up and down volume buttons on the remote and the key pad may be used to select particular choices from the active pull down menu. Once all choices concerning the offering have been selected by the user using the remote control, the choices can be sent to theservice provider 135 or forwarded through theservice provider 135 to thevender 145 selling the offering to complete the transaction. No specialremote control 120 is necessary to receive information about the offering and/or complete the purchasing transaction. Any CEC compliant remote 120 may be used. Furthermore, the entire process can be completed with the remote 120, without having to also use the telephone or an internet enabled computer to complete the transaction. - In another implementation, a user may be watching a commercial. The commercial may include enhanced content that specifies a trigger. Although, a user may not receive a visual or audio indicator of the prompt, the multimedia may respond to a trigger specified in the enhanced content. In response to activation of the trigger, additional enhanced content may be sent from the
service provider 135. The additional enhanced content may replace the original commercial with choices for purchasing the advertised product from one or more retailers or directly from the manufacturer. For example, an advertisement for a new DVD release of a movie may allow the user to purchase the DVD from one ormore retailers 145 using theremote control 120 to select from a graphical user interface that overwrites the normal commercial. Theuser 150 then completes the purchase transaction with theretailer 145 through theservice provider 135. - In another implementation, many shows and movies now contain product placements. The enhanced content of the show or movie may specify a trigger. When the user activates the trigger during a given scene additional information concerning offerings associated with one or more product placements in the scene may be displayed in a picture-in-picture pane. The
user 150 may use theremote control 120 to navigate the additional information to select and/or input one or more parameters or attributes concerning the offering to complete a purchase transaction for the product featured in a given product placement. - Similarly embodiments of the present technology can also be utilized to address other needs. For
example service providers 135 oradvertisers 145 could conduct surveys via thetelevision 105. Surveys conducted through thetelevision 105 utilizing enhancements to the CEC protocol can provide a much broader and more diverse sample population than is currently used, thus improving the survey results. - Accordingly, embodiments of the present technology provide an improved buying experience integrated with the television viewing experience. Embodiments also open up new avenues of revenue generation for the service providers and credit companies. Embodiments of the present technology can also provide data for improving targeted advertising, thus improving effectiveness of advertising.
- The foregoing descriptions of specific embodiments of the present technology have been presented for purposes of illustration and description. They are not intended to be exhaustive or to limit the invention to the precise forms disclosed, and obviously many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the present technology and its practical application, to thereby enable others skilled in the art to best utilize the present technology and various embodiments with various modifications as are suited to the particular use contemplated. It is intended that the scope of the invention be defined by the Claims appended hereto and their equivalents.
Claims (19)
1-20. (canceled)
21.
at least one computer readable storage storing instructions executable by a processor; and
at least one processor configured for accessing the storage and executing the instructions which when executed by the processor configure the at least one processor for:
receiving enhanced content from a service provider, wherein the enhanced content includes multimedia content, an offering, and control information associated with a signal for selecting the offering;
outputting on a display device the multimedia content and the offering;
receiving the signal from user activation of a control device indicating selection of the offering;
sending an indication of the selection of the offering to the service provider;
receiving additional information concerning the offering from the service provider in response to sending the indication of the selection of the offering;
outputting on a display the additional information concerning the offering;
receiving at least one additional signal from user activation of a control device indicating selection or input of one or more parameters or attributes concerning the additional information about the offering; and
sending an indication of selection or input of one or more parameters or attributes to the service provider.
22. The device of claim 21 , wherein the device is implemented by a set top box.
23. The device of claim 21 , wherein the device is implemented by a display device configured to receive information from the Internet.
24. The device of claim 21 , wherein the device is implemented by an apparatus configured to control a display device.
25. The device of claim 21 , wherein the instructions when executed by the processor configure the processor for receiving from the service provider the additional information concerning the offering as additional enhanced content.
26. The device of claim 21 , wherein the instructions when executed by the processor configure the processor for outputting the enhanced content on a display device.
27. The device of claim 26 , wherein the instructions when executed by the processor configure the processor for communicating the enhanced content to the display device using a consumer electronic control (CEC) protocol on a high definition multimedia interface (HDMI).
28. The device of claim 26 , wherein the instructions when executed by the processor configure the processor for receiving the activation encoded using the consumer electronic control (CEC) protocol.
29. The device of claim 26 , wherein the instructions when executed by the processor configure the processor for receiving the activation through the display device.
30. The device of claim 26 , wherein the instructions when executed by the processor configure the processor for receiving the additional information concerning the offering from the service provider as additional enhanced content, and outputting the additional enhanced content on a display device.
31. The device of claim 30 , wherein the instructions when executed by the processor configure the processor for communicating the additional enhanced content to the display device using the consumer electronic control (CEC) protocol on the high definition multimedia interface (HDMI).
32. At least one server, comprising:
at least one processor; and
at least one computer storage storing instructions which when executed by the at least one processor configure the at least one processor for:
sending enhanced content including an offering to a user system;
receiving a signal from the user system associated with selection of the offering;
sending additional information concerning the offering to the user system in response to receiving the indication of the selection of the offering for presentation of the additional information by the user system;
receiving one or more additional signals associated with selection or input of one or more parameters or attributes concerning the additional information about the offering; and
receiving an indication of selection or input of one or more parameters or attributes.
33. The at least one server of claim 32 , wherein the instructions when executed by the at least one processor configure the at least one processor for receiving the signals from a set top box of the user system.
34. The at least one server of claim 32 , wherein the instructions when executed by the at least one processor configure the at least one processor for receiving the signals from a display device of the user system.
35. The at least one server of claim 32 , wherein the instructions when executed by the at least one processor configure the at least one processor for receiving the signals from a server of the user system.
36. The at least one server of claim 32 , wherein the at least one server is associated with a cable multimedia signal provider.
37. The at least one server of claim 32 , wherein the at least one server is associated with a satellite multimedia signal provider.
38. The at least one server of claim 32 , wherein the instructions when executed by the at least one processor configure the at least one processor for encoding the enhanced content and additional enhanced content using a CEC protocol such that the enhanced content and additional enhanced content is transferrable in the user system across an HDMI.
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
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US14/219,800 US20140208366A1 (en) | 2008-03-04 | 2014-03-19 | Multimedia system based e-commerce |
Applications Claiming Priority (2)
Application Number | Priority Date | Filing Date | Title |
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US12/041,665 US8725582B2 (en) | 2008-03-04 | 2008-03-04 | Multimedia system based E-commerce |
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KR20090002809A (en) * | 2007-07-04 | 2009-01-09 | 삼성전자주식회사 | The method for transmitting and receiving data generated by application according to hdmi cec |
US7987296B2 (en) * | 2008-05-27 | 2011-07-26 | Eyran Lida | Methods and devices for CEC propagation control |
US20100211988A1 (en) * | 2009-02-18 | 2010-08-19 | Microsoft Corporation | Managing resources to display media content |
US20100215340A1 (en) * | 2009-02-20 | 2010-08-26 | Microsoft Corporation | Triggers For Launching Applications |
US9069585B2 (en) * | 2009-03-02 | 2015-06-30 | Microsoft Corporation | Application tune manifests and tune state recovery |
US8341241B2 (en) * | 2009-04-14 | 2012-12-25 | At&T Intellectual Property I, L.P. | Method and apparatus for presenting media content |
US9407973B2 (en) | 2009-12-02 | 2016-08-02 | At&T Intellectual Property I, L.P. | System and method to identify an item depicted when media content is displayed |
CN103718135A (en) * | 2011-06-06 | 2014-04-09 | 韦伯图纳公司 | System and method for enhancing and extending video advertisements |
KR20130082890A (en) * | 2011-12-22 | 2013-07-22 | 삼성전자주식회사 | Payment apparatas and method using for a portable terminal in a broadcast receiver |
CN111901226A (en) * | 2014-01-23 | 2020-11-06 | 创新先进技术有限公司 | Information display method and device |
SG10201602498SA (en) * | 2016-03-30 | 2017-10-30 | Mastercard Asia Pacific Pte Ltd | Method And System For Communicating Product Data Corresponding To A Product |
CN106991108A (en) * | 2016-09-27 | 2017-07-28 | 阿里巴巴集团控股有限公司 | The method for pushing and device of a kind of information |
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US20020120934A1 (en) * | 2001-02-28 | 2002-08-29 | Marc Abrahams | Interactive television browsing and buying method |
US20020184623A1 (en) * | 2001-05-30 | 2002-12-05 | Hodge Gregory A. | Methods and apparatus for interactive television |
US20080098433A1 (en) * | 2006-10-23 | 2008-04-24 | Hardacker Robert L | User managed internet links from TV |
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