KR101319478B1 - Apparatus and method for electronic commerce using broadcasting image - Google Patents

Abstract

An electronic commerce method using a broadcast screen and an apparatus thereof are disclosed. A method of processing an e-commerce transaction using a broadcast image of a viewer by an e-commerce device, the method comprising: receiving transmission request information about a still image requested by the viewer from among the broadcast images from a broadcast receiver that outputs the broadcast image; step; Transmitting a still image corresponding to the transmission request information and product information corresponding to a product included in the still image to the broadcast receiver; Receiving purchase information on the product information input by the viewer from the broadcast receiver; And performing a purchase process corresponding to the purchase information received from the broadcast receiver. The electronic commerce method using the broadcast screen includes viewers feeling the desire to purchase a product displayed on a specific screen while viewing the corresponding product information. If you want to know that there is an effect that can provide the information to the viewer in detail.

Description

Electronic commerce method using broadcast screen and device therefor {Apparatus and method for electronic commerce using broadcasting image}

The present invention relates to an electronic commerce method using a broadcast screen and an apparatus thereof.

As digital broadcasting and cable broadcasting are becoming more common, specific information related to broadcasting is transmitted to viewers. For example, the broadcast information is transmitted to the viewer's television, including not only the broadcast information but also channel information, time information, and other necessary information.

Among such information, information for advertising a product using a television is also transmitted to the television together. Such a technique is disclosed in patent documents as follows.

According to the following prior art document, a broadcast receiver receives a broadcast signal including product purchase information and broadcast video information and audio information, and displays an advertisement product including product purchase information on a screen so that viewers can purchase the product. Can be induced.

However, according to the prior art document, there is a limit in inducing the purchase of a corresponding product because the connection between the broadcast that the viewer watches and the product that the viewer wants to purchase is somewhat weak. In other words, the broadcast image and the product information are output separately, so that the viewer has a limit in attracting the product.

The above-described background technology is technical information that the inventor holds for the derivation of the present invention or acquired in the process of deriving the present invention, and can not necessarily be a known technology disclosed to the general public prior to the filing of the present invention.

Republic of Korea Patent Publication No. 2001-0106610

The present invention is to provide an e-commerce method and apparatus using a broadcast screen that can provide the information to the viewer in detail when the viewer wants to know the product information by feeling the desire to purchase a product displayed on a specific screen while watching the broadcast do.

In addition, the present invention can provide a series of procedures to conveniently purchase a desired product by providing a detailed information about the still image and the product included in the video at the moment desired by the viewer in the broadcast information provided in the video An electronic commerce method using a broadcast screen and an apparatus thereof are provided.

The technical problems other than the present invention can be easily understood from the following description.

According to an aspect of the present invention, in a method in which an e-commerce apparatus processes e-commerce using a broadcast image of a viewer, a still image requested by the viewer among the broadcast images from a broadcast receiver that outputs the broadcast image Receiving transmission request information for; Transmitting a still image corresponding to the transmission request information and product information corresponding to a product included in the still image to the broadcast receiver; Receiving purchase information on the product information input by the viewer from the broadcast receiver; And performing a purchase process corresponding to the purchase information received from the broadcast receiver.

The transmitting of the product information to the broadcast receiver may include: extracting stop request time information included in the transmission request information; Extracting, from an image storage unit, a still image stored closest to the still request time information at a play time of the broadcast image; And transmitting the extracted still image and product information corresponding to the product included in the still image to the broadcast receiver.

The transmitting of the product information to the broadcast receiver may include: extracting stop request time information included in the transmission request information; Extracting, from an image storage unit, a still image stored according to the still request time information at a play time of the broadcast image; And transmitting the extracted still image and product information corresponding to the product included in the still image to the broadcast receiver.

The performing of the purchase processing procedure may include: receiving payment means information of any one of the viewer's card information, mobile communication terminal information, and account information included in the purchase information; And paying the product purchased by the viewer using the payment means information.

Here, the broadcast video may be a movie or a drama video.

The product information transmitting step may further include transmitting independent channel information connected to a specific image of the still image to the broadcast receiver, wherein the independent channel information is a celebrity channel, and the independent channel is used by the viewer. Information about any one or more of the available VOD, sound source, and content may be provided.

According to another aspect of the present invention, in a method in which a broadcast receiver of a viewer communicates with an electronic commerce device connected by wired or wireless communication and processes an electronic commerce using a broadcast image, the broadcast receiver including broadcast image and broadcast voice is received and reproduced. Making; Transmitting transmission request information on the still image of the broadcast image, which is requested to be stopped by the viewer, to the e-commerce device; Receiving, from the electronic commerce device, a still image corresponding to the transmission request information and product information corresponding to a product included in the still image; And transmitting the purchase information on the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure.

The transmitting of the transmission request information to the electronic commerce device may include generating the transmission request information corresponding to a push signal of a color button or a stop function button of a remote controller operated by the viewer.

The transmitting of the purchase information on the product information to the electronic commerce device may include moving a selection area between a plurality of products included in the still image corresponding to a push signal of a direction button of a remote control operated by the viewer. step; And outputting commodity information corresponding to commodities of the selected area in response to the push signal of the confirmation button of the remote control operated by the viewer.

The transmitting of the purchase information on the product information to the electronic commerce device may include: outputting a purchase information input window through which the viewer inputs the purchase information on a screen such as a screen on which the still image is output; And receiving the purchase information from the viewer through the purchase information input window.

In the receiving of the product information from the e-commerce device, the still image extracts the stop request time information included in the transmission request information by the e-commerce device, and the stop request at the play time of the broadcast image. It may be a still image extracted from the image storage unit closest to the visual information.

In the receiving of the product information from the e-commerce device, the still image extracts the stop request time information included in the transmission request information by the e-commerce device, and the stop request at the play time of the broadcast image. The image may be a still image extracted from the image storage unit according to the visual information.

According to still another aspect of the present invention, an electronic commerce apparatus for processing an electronic commerce using a broadcast image of a viewer, the transmission request information for the still image requested to be stopped by the viewer of the broadcast image from the broadcast receiver Receiving request information receiving unit; A product information processor for transmitting a still image corresponding to the transmission request information and product information corresponding to a product included in the still image to the broadcast receiver; An image storage unit storing the still image corresponding to a play time of the broadcast image; A purchase information receiver configured to receive purchase information about the product information input by the viewer from the broadcast receiver; And a purchase processor configured to perform a purchase processing procedure corresponding to the purchase information received from the broadcast receiver.

Here, the product information processing unit, a time information extraction unit for extracting the stop request time information included in the transmission request information; A still image extracting unit extracting a still image stored closest to the still request time information at the play time of the broadcast image from the image storing unit; And a product information transmitter for transmitting the extracted still image and product information corresponding to the product included in the still image to the broadcast receiver.

The product information processing unit may further include: a time information extracting unit extracting stop request time information included in the transmission request information; A still image extracting unit extracting a still image stored in the image storage unit according to the still request time information at a play time of the broadcast image; And a product information transmitter for transmitting the extracted still image and product information corresponding to the product included in the still image to the broadcast receiver.

Here, the purchase processing unit receives the payment means information of any one of the viewer's card information, mobile communication terminal information, account information included in the purchase information, the product purchased by the viewer using the payment means information It may include a payment processing unit for payment.

In addition, the broadcast video may be a movie or a drama video.

The product information processor may transmit independent channel information connected to a specific image of the still image to the broadcast receiver, wherein the independent channel information is a celebrity channel, and the independent channel is a VOD, a sound source, and a content available to the viewer. Information may be provided for any one or more of the above.

According to still another aspect of the present invention, an electronic commerce device that communicates with an electronic commerce server through wired or wireless communication, processes an electronic commerce, and operates by a viewer, wherein the broadcasting information reproduction for receiving and playing broadcast information including a broadcast video and broadcast voice is reproduced. part; A request information transmitter for transmitting the transmission request information about the still image requested by the viewer among the broadcast images to the e-commerce device; A product information receiver configured to receive, from the electronic commerce device, a still image corresponding to the transmission request information and product information corresponding to a product included in the still image; And a purchase information transmitting unit for transmitting the purchase information on the product information input by the viewer to the electronic commerce device so that the electronic commerce device performs a purchase processing procedure.

The present embodiment may further include a request information generation unit for generating the transmission request information corresponding to the push signal of the color button or the stop function button of the remote control operated by the viewer.

In addition, the present embodiment includes an area movement control unit for moving a selection area between a plurality of products included in the still image corresponding to the push signal of the direction button of the remote control operated by the viewer; And a commodity information output unit configured to output commodity information corresponding to commodities of the selected area in response to the push signal of the confirmation button of the remote control operated by the viewer.

In addition, the present embodiment includes an input screen controller for outputting a purchase information input window through which the viewer inputs the purchase information on a screen such as a screen on which the still image is output; And a purchase information input unit which receives the purchase information from the viewer through the purchase information input window.

Here, the still image is a still image extracted from the image storage unit by the e-commerce server extracts the stop request time information included in the transmission request information, and closest to the still request time information from the play time of the broadcast image. Can be.

The still image may be a still image extracted by the electronic commerce device from the image storage unit according to the still request time information, and extracts the still request time information included in the transmission request information. have.

The electronic commerce method using the above-described broadcast screen may be implemented as a recording medium that records the program that can be read by the digital processing apparatus.

Other aspects, features, and advantages will become apparent from the following drawings, claims, and detailed description of the invention.

The electronic commerce method and apparatus using the broadcast screen according to the present invention can provide the viewer with the corresponding information in detail when the viewer wants to know the corresponding product information by feeling the desire to purchase a product displayed on a specific screen while watching the broadcast. There is.

In addition, the electronic commerce method and apparatus using the broadcast screen according to the present invention provides a product desired by the viewer by providing detailed information about the still image of the moment and the products included in the video from the broadcast information provided in the video This has the effect of providing a set of procedures for convenient purchase.

1 is a block diagram of an electronic commerce system using a broadcast screen according to an embodiment of the present invention.
2 is a block diagram of an e-commerce server using a broadcast screen according to an embodiment of the present invention.
3 is a block diagram of a product information processing unit of the e-commerce server using a broadcast screen according to an embodiment of the present invention.
4 is a flowchart of an electronic commerce method using a broadcast screen according to an embodiment of the present invention.
5 is a flowchart illustrating an electronic commerce method using a broadcast screen according to another embodiment of the present invention.
6 is a block diagram of a broadcast receiver performing electronic commerce using a broadcast screen according to an embodiment of the present invention.
7 is a block diagram of a screen control unit of a broadcast receiver for performing electronic commerce using a broadcast screen according to an embodiment of the present invention.
8 is a flowchart illustrating a method performed by a broadcast receiver for performing electronic commerce using a broadcast screen according to an embodiment of the present invention.
9 to 11 are implementation diagrams of an electronic commerce method using a broadcast screen according to an embodiment of the present invention.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

Terms including ordinals, such as first, second, etc., may be used to describe various elements, but the elements are not limited to these terms. The terms are used only for the purpose of distinguishing one component from another. When a component is referred to as being "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that other components may be present in between. Should be.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this specification, the terms "comprises" or "having" and the like refer to the presence of stated features, integers, steps, operations, elements, components, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

The term " part, "" module," " means, "or the like, which is described in the specification, refers to a unit for processing at least one function or operation and may be implemented by hardware or software or a combination of hardware and software .

In the following description of the present invention with reference to the accompanying drawings, the same components are denoted by the same reference numerals regardless of the reference numerals, and redundant explanations thereof will be omitted. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a block diagram of an electronic commerce system using a broadcast screen according to an embodiment of the present invention. Referring to FIG. 1, a broadcast server 100, an e-commerce server 200, a payment server 300, a broadcast receiver 400, and a network 500 are illustrated.

The present embodiment has a feature of providing the viewer with the corresponding information in detail when the viewer wants to know the corresponding product information by feeling the desire to purchase the product displayed on a specific screen while watching the broadcast. That is, the present embodiment provides a series of procedures for conveniently purchasing a product desired by the viewer by providing detailed information about a still image and a product included in the image at the moment desired by the viewer in broadcast information provided as a video. There is this.

In the present specification, the e-commerce device may include an e-commerce server 200 and a broadcast receiver 400. That is, the e-commerce server 200 operated by the product seller and the system administrator and the broadcast receiver 400 operated by the viewer communicate by wire or wirelessly, and the viewer performs the e-commerce using the system to purchase the required product. As such, each device may be referred to as an e-commerce device. In the present specification, when it is necessary to specifically distinguish each device, the apparatus refers to the e-commerce server 200 and the broadcast receiver 400.

In addition, the present embodiment will be described in the case where the broadcast server 100, the e-commerce server 200 and the payment server 300 is implemented as a separate server connected to the network 500, unlike each of the embodiments, each server Of course, may be implemented integrally in one server, different functional modules in one server, or physically adjacent or contacted devices in the same organization.

The broadcast server 100 is a device for transmitting broadcast information including broadcast video and broadcast voice to a broadcast receiver 400 of a viewer. The broadcast server 100 may be a server that provides broadcast video and audio such as an over-the-air broadcast station, a cable broadcast station, an IP TV broadcast station, and a content provider server.

The broadcast information may be live broadcast information or recorded broadcast (VOD). When viewers are watching live or VOD broadcasts and want to see detailed information about products they are interested in during the broadcast, such as actors' clothing, accessories, hairstyle food, etc., the color of the remote control or broadcast receiver 400 Broadcasting screen stops when button or number button is operated.

In addition, the broadcast information may not include product information about a product output on the broadcast image. That is, the broadcast information may be information mainly including a general broadcast video and broadcast voice, and may not include product information. In this case, in order to provide the viewer with information about the product included in the specific image, the corresponding product information may be extracted from the electronic commerce device and provided.

In addition, according to another embodiment, the broadcast information may include product information about a product output on the broadcast image. In this case, the broadcast server 100 may transmit the information about the product displayed on the broadcast image together with the broadcast image to the broadcast receiver 400 of the viewer.

The e-commerce server 200 is a server which communicates with the broadcast receiver 400, transmits an image in which a plurality of products are displayed to the broadcast receiver 400, and purchases and processes the goods selected by the viewer to purchase. The e-commerce server 200 includes a communication processor for communicating with the broadcast receiver 400 and various functional units for storing and processing image information, which will be described later.

In addition, the e-commerce server 200 may transmit broadcast information including broadcast video and broadcast voice to the broadcast receiver 400, in which case the e-commerce server 200 broadcasts broadcast video and broadcast voice to the broadcast receiver 400 The apparatus may further include a broadcast information transmitter for transmitting broadcast information including a.

The payment server 300 processes payment for a corresponding product when the e-commerce device performs a purchase processing procedure. For example, the payment server 300 receives the payment means information of any one of the card information, mobile communication terminal information, account information of the viewer included in the purchase information, and the product purchased by the viewers using the payment means information Make a payment

The broadcast receiver 400 may store the payment means information of the viewer in advance for such a payment. For example, the viewer may store his or her card information, mobile communication terminal information, account information, etc. in advance in the broadcast receiver 400, select one of these information when purchasing a specific product, and select a password of the selected means or The authentication information may be entered into a corresponding information input field of the broadcast receiver 400 to make a payment.

The broadcast receiver 400 is a receiver for a viewer to watch a broadcast. For example, the broadcast receiver 400 may be a device for watching a broadcast by a viewer, such as a television, a STB, a digital converter, and the like.

The broadcast receiver 400 may be controlled by receiving a signal from a remote controller operated by a viewer, outputting a broadcast image, and separately outputting a plurality of product information included in a still image of the broadcast image. For example, the broadcast receiver 400 may allow a plurality of products included in the still image of the broadcast image to be individually selected as an active region, and the activated selection region may be displayed to enable movement between products. The activated selection area may move between products in response to the click signal of the direction button of the remote controller, and the detailed information of the selected product may be displayed in response to the click signal of the confirmation button of the remote controller.

In addition, a button for guiding information of various products displayed in the still image may be generated in the screen. When a pointer or a cursor comes to a corresponding guide button while moving to a specific button with a direction button of a remote controller, pressing a confirmation button of a remote controller may expose detailed information including a purchase of a product in the form of a micro site or a pop-up.

The network 500 may be a medium or a device connected to the broadcast server 100, the e-commerce server 200, the payment server 300, and the broadcast receiver 400 so as to communicate by wire or wirelessly.

2 is a block diagram of an e-commerce server using a broadcast screen according to an embodiment of the present invention. Referring to FIG. 2, the e-commerce server 200 includes a request information receiver 210, a product information processor 220, an image storage unit 230, a purchase information receiver 240, a purchase processor 250, and a controller 260. ) May be included.

The request information receiver 210 may receive transmission request information about a still image that is requested to be stopped by a viewer among broadcast images from the broadcast receiver 400. When a viewer sends a stop signal through a remote control to watch a specific image in detail while watching a broadcast such as a movie, a show program, a comedy program, a news or a drama, the broadcast receiver 400 stores a time at which the stop signal is received. The electronic commerce server 200 may transmit a signal for requesting transmission of the still image of the corresponding point in time.

The product information processor 220 may transmit the still image corresponding to the transmission request information and the product information corresponding to the product included in the still image to the broadcast receiver 400. The still image may be an image stored in advance in the image storage unit 230.

In this case, the still image may be an image that corresponds exactly to the point in time at which the viewer requested the still image, or may be an image stored closest to the point in time at which the viewer requested the still image. In the latter case, the product information manager may preselect a still image representing the specific product in advance and store the same in the image storage 230.

That is, when the broadcast image is stopped, the best still image among the still images previously stored by the image storage unit 230 among the corresponding broadcast images may be requested. For example, the screen may not be blurred or overlapped, and a still image that is most similar to a still image at a specific point in time of the broadcast image that the viewer requests to stop may be output.

The image storage unit 230 may store a still image corresponding to a play time of the broadcast image. The reference time for identifying the still image may be a play time of the broadcast image. That is, the elapsed time based on the start time of the broadcast video may be the reference time of the still image.

Therefore, when the viewer requests a still image at a specific time point based on the initial start time, the product information processor 220 may transmit the still picture corresponding to the time point to the broadcast receiver 400.

Here, the image storage unit 230 may store information on various products appearing on the broadcast screen in advance, and a corresponding procedure may be pre-programmed and input so that the viewer may immediately output the corresponding image at the time of request.

The purchase information receiver 240 may receive the purchase information about the product information input by the viewer from the broadcast receiver 400. The still image received by the viewer displays a selectable product on the image itself, and when the viewer selects a specific product and wants to purchase the detailed information of the corresponding product, the purchase information receiving unit receives information necessary for purchase through the broadcast receiver 400. Transmit to 240.

The purchase processor 250 may perform a purchase processing procedure corresponding to the purchase information received from the broadcast receiver 400. Here, the purchase processor 250 may process the payment of the product that the viewer wants to purchase in connection with the payment server 300 described above.

That is, the purchase processor 250 may receive the payment means information, the password, the price information, the product information, the delivery information of the viewer from the broadcast receiver 400, and transmit the information necessary for the payment to the payment server 300. Thereafter, the purchase processing unit 250 may send the delivery request information to the management server of the shipping company so that the viewer delivers the corresponding product to a specific delivery request address, in order to deliver the product for which payment is completed.

In addition, according to another embodiment, the purchase processing unit 250 may perform a function of the payment server 300. In this case, the purchase processing unit 250 may send the delivery request information to the management server of the shipping company to deliver the product to the delivery request address after payment for the corresponding product.

According to another exemplary embodiment, payment related information may be transmitted to the viewer's mobile communication terminal, for example, a smartphone. The viewer may process payment and delivery related tasks by inputting payment information and purchase related information transmitted to his mobile communication terminal.

According to another exemplary embodiment, when the broadcast receiver 400 receives a broadcast image, the broadcast receiver 400 may also receive information about a still image, that is, data about the still image data and detailed information of a product included in the image. have. In this case, the broadcast receiver 400 may directly perform a series of processes related to the aforementioned product information output.

That is, the broadcast receiver 400 may output or store the corresponding still image after receiving the output or storage request information for the still image requested by the viewer among the broadcast images. When the broadcast receiver 400 outputs a still image, product information corresponding to a selectable product included in the still image may also be output.

The controller 260 controls the respective functional units to perform their own functions while interworking with each other.

3 is a block diagram of a product information processing unit of an e-commerce server using a broadcast screen according to an embodiment of the present invention. Referring to FIG. 3, the product information processor 220 may include a time information extractor 221, a still image extractor 222, and a product information transmitter 223.

The time information extractor 221 may extract the stop request time information included in the transmission request information on the still image received from the broadcast receiver 400. The still request time information may be information about a time when a viewer requests a still picture based on a start time of the broadcast video.

The still image extractor 222 may extract, from the image storage unit 230, the still image stored closest to the still request time information at the play time of the broadcast image. In the present embodiment, the still image provided to the viewer may be a pre-stored image, and the pre-stored image may be selected by an administrator and may be an image that best displays a specific product.

Product information corresponding to a product included in the still image may be stored in the image storage unit 230 or a separate storage unit together with the still image. The product information corresponds to the position of each product included in the still image, and the product image located at a specific portion of the still image may be connected with the corresponding product information. In this case, the identification symbol of the product information and the identification symbol of a specific part of the still image may be matched with each other to connect the information.

According to another embodiment, the still image extractor 222 may extract the stored still image from the image storage unit 230 according to the still request time information at the play time of the broadcast image. The extracted still image may be the still image that the viewer requests to stop. Even in this case, the information about the product included in the still image may be stored in the image storage unit 230 or the like corresponding to the still image in a state separated by an identification symbol.

In addition, according to another exemplary embodiment, the image extracted by the still image extractor 222 may extract a still image in which a product for sale is best displayed among products included in the still image at the time when the still image is requested. For example, when a still handbag of a certain time is included in the still image of a certain brand, the still image extractor 222 may extract one or more still images in which the ladies handbag of the brand is most visible. In this case, the play time of the extracted still image may be irrelevant to the time at which the still image is requested.

The product information transmitter 223 may transmit the extracted still image and the product information corresponding to the product included in the still image to the broadcast receiver 400. The product information transmitter 223 may be implemented as a module for transmitting information or a communication module to transmit corresponding information to the broadcast receiver 400.

4 is a flowchart illustrating an electronic commerce method using a broadcast screen according to an embodiment of the present invention. Each step below is performed by the e-commerce server 200 as a subject.

In step S410, the transmission request information for the still image requested by the viewer of the broadcast image from the broadcast receiver 400 for outputting the broadcast image is received. The received transmission request information may include information about a still time of the still image.

In operation S420, the still image corresponding to the transmission request information and the product information corresponding to the product included in the still image are transmitted to the broadcast receiver 400. The still image corresponding to the transmission request information may be a still image that exactly matches the still time or a still image stored closest to the time.

In operation S430, the purchase information regarding the product information input by the viewer is received from the broadcast receiver 400. When the viewer inputs purchase information such as card information, mobile communication terminal information, and account information to the broadcast receiver 400 in order to purchase a product selected among the products displayed on the still image, the broadcast receiver 400 The information is transmitted to the e-commerce server 200.

In operation S440, a purchase processing procedure is performed according to the purchase information received from the broadcast receiver 400.

5 is a flowchart illustrating an electronic commerce method using a broadcast screen according to another embodiment of the present invention. Each of the following steps is performed by the e-commerce server 200 as a subject and related to transmitting product information to the broadcast receiver 400.

In step S421, stop request time information included in the transmission request information is extracted. As described above, the still request time information may be information about a relative time when the viewer requests the still picture based on the entire play time of the broadcast video.

In operation S422, the image storage unit 230 extracts a still image stored closest to the still request time information at the play time of the broadcast image. Such a method is an embodiment of the present invention. According to another embodiment, in operation S423, the still image stored according to the still request time information at the play time of the broadcast image may be extracted from the image storage unit 230.

The extracted still image may be stored in the image storage unit 230 in advance in correspondence with information about a product included in the image. For example, if a still image includes five different types of products, product information such as detailed images, price information, and description information of each product is stored in advance, and the location of each product included in the still image is stored. The information and the product information may be stored in association with each other as described above.

In step S424, the extracted still image and product information corresponding to the product included in the still image are transmitted to the broadcast receiver 400.

6 is a block diagram of a broadcast receiver performing electronic commerce using a broadcast screen according to an embodiment of the present invention. Referring to FIG. 6, the broadcast receiver 400 includes a broadcast information player 410, a request information transmitter 420, a product information receiver 430, a purchase information transmitter 440, a request information generator 450, and a screen. The controller 460 and the controller 470 may be included.

The broadcast information reproducing unit 410 receives and reproduces broadcast information including a broadcast video and broadcast voice. The broadcast information reproducing unit 410 receives and outputs a broadcast signal as a natural function unit of the broadcast receiver 400. The broadcast information reproducing unit 410 may receive and reproduce broadcast information in various formats such as analog broadcast, digital broadcast, cable broadcast, and IP broadcast.

The request information transmitter 420 transmits the transmission request information about the still image that is requested to be stopped by the viewer among the broadcast images to the e-commerce server 200. For example, the transmission request information may include specific time information during play time of the broadcast video.

The product information receiving unit 430 receives a still image corresponding to the transmission request information and product information corresponding to a product included in the still image from the e-commerce server 200. The e-commerce server 200 may extract a still image corresponding to the specific time information from the broadcast image information and transmit the extracted still image to the product information receiver 430.

The purchase information transmitter 440 transmits the purchase information on the product information input by the viewer to the e-commerce server 200 so that the e-commerce server 200 performs a purchase processing procedure. As described above, the electronic commerce server 200 may interwork with the payment server 300 or perform a purchase processing procedure by its own function.

The request information generation unit 450 generates the transmission request information corresponding to the push signal of the color button or the stop function button of the remote control operated by the viewer. That is, the request information generation unit 450 generates the corresponding stop time information when the viewer presses a specific button of the main body of the remote controller or the broadcast receiver 400 to extract an image desired to stop, and transmits the request including the stop time information. Information can be generated.

The screen controller 460 controls the screen of the broadcast receiver 400 to effectively output product information. As described below, the screen controller 460 may move a selectable active area between products included in a still image, output detailed information of a product selected by the viewer, and control a window for inputting purchase information.

The control unit 470 controls each function unit such that each function unit of the above-described broadcast receiver 400 performs its own function while interworking with each other.

7 is a block diagram of a screen control unit of a broadcast receiver for performing electronic commerce using a broadcast screen according to an embodiment of the present invention. Referring to FIG. 7, the screen controller 460 may include an area movement controller 461, a product information output unit 462, an input screen controller 463, and a purchase information input unit 464.

The area movement control unit 461 may move a selection area between a plurality of products included in the still image corresponding to the push signal of the direction button of the remote control operated by the viewer. The selection area is an activated area and means an area that the viewer can distinguish from other areas. Herein, an embodiment in which the present invention is implemented using a specific button of the remote controller will be described. However, the present invention may, of course, move the selection area using the specific button of the broadcast receiver 400.

The product information output unit 462 may output product information corresponding to the product of the selected area in response to the push signal of the confirmation button of the remote control operated by the viewer. The product information output unit 462 may output the product information in a pop-up window located on a conventional screen or may output the corresponding product information by changing the entire screen.

The input screen controller 463 may output a purchase information input window through which the viewer inputs purchase information on a screen such as a screen for outputting a still image. That is, the purchase information input window is output as a part of the screen on the still image, so that the original screen can not be switched when the product is purchased from the viewer's point of view, so that purchase information can be input while referring to the still image. Purchasing convenience can be attained.

The purchase information input unit 464 may receive the purchase information from the viewer through the purchase information input window. The purchase information input unit 464 provides a variety of information necessary for purchasing a product, for example, an orderer, a receiver, a shipping address, a receiver's contact information, shipping related information such as notes on shipping, and payment such as a card, bank transfer, and mobile phone payment. An input field for inputting a means, a payment means number, a password, an authentication number, etc. from a viewer may be output.

8 is a flowchart illustrating a method performed by a broadcast receiver for performing electronic commerce using a broadcast screen according to an embodiment of the present invention. Each step below is performed by the broadcast receiver 400 as a subject.

In operation S810, broadcast information including broadcast video and broadcast voice may be received and reproduced. The broadcast information may be information transmitted from the broadcast server 100 described above, and may not include the specific product information described above. In this case, the information on the product included in the broadcast video may be separately stored by the electronic commerce device.

In addition, according to another embodiment, the broadcast information may include information of goods included in the image for each frame. In this case, the broadcast receiver 400 may receive and store information about a product included in the broadcast image.

In operation S820, the transmission request information on the still image that is requested to be stopped by the viewer among the broadcast images may be transmitted to the electronic commerce device. Such an embodiment is an embodiment in which the received broadcast information does not include information of a product included in an image as described above. If the broadcast information includes information of goods included in the image for each frame, this step extracts the still image requested by the viewer from the broadcast image and stores the still image or the play time information of the image. It may be a step of storing.

In operation S830, a still image corresponding to the transmission request information and product information corresponding to a product included in the still image may be received from the electronic commerce device. The broadcast receiver 400 may directly output the received still image and the product information or store the received still image and product information in a storage unit of the broadcast receiver 400.

In operation S840, the purchase information on the product information input by the viewer may be transmitted to the e-commerce device so that the e-commerce device performs a purchase processing procedure.

In addition, according to another embodiment of the present invention, an independent channel of a celebrity unit such as a famous person or a specific organization may be connected to the above-described broadcast screen. That is, the viewer may move to a product channel independently constructed by using the still image of the broadcast image that he or she watches.

Here, a famous person may be a generally known person, and may include, for example, a celebrity, an athlete, a politician, a religious person, a scholar, and the like, and a specific group is generally a widely known group, for example, a professional baseball team. , Professional football teams, entertainment agencies, political parties, certain religions, and certain academic schools.

The above-mentioned independent channel of the celebrity unit provides information on related video on demand (VOD), sound recording, T-commerce paid contents, etc., and the viewer can use the information at a cost. The e-commerce server 200 may store the channel information of the celebrity and provide the channel information to the broadcast receiver 400.

For example, when a viewer clicks an image of a professional baseball player or a team cheering on a video or a still image broadcast when watching a professional baseball, the broadcast receiver 400 receives an access signal for a channel connected to the image. It generates and transmits it to the e-commerce server 200. After receiving the channel access signal, the e-commerce server 200 transmits channel information including the initial screen of the corresponding channel to the broadcast receiver 400. The viewer can use the above-mentioned various information in the received channel.

As described above, the technology for providing a corresponding service by storing various information on independent channels in the e-commerce server 200 has been described. However, the present invention is not limited thereto, and the independent broadcast server 100 may provide information on independent channels. Of course, the service can be provided.

9 to 11 are implementation diagrams of an electronic commerce method using a broadcast screen according to an embodiment of the present invention.

Referring to FIG. 9, n frame-specific images 900 included in a specific broadcast image, for example, a drama image and broadcast in time series, are shown. Each image is sequentially broadcasted according to the arrow direction, and each image may be the still image described above. For example, when a user sends a stop request signal by using a remote controller when a second still image 900 (2) is broadcast, a second still image 900 (2) is requested and a product included in the image. Information about is also requested.

Referring to FIG. 10, an embodiment in which a plurality of products are included in a specific still image is illustrated. In the screen area, goods of (1) to (4) are shown, and each product may be divided into a women's t-shirt, a skirt, a hairstyle, and a men's t-shirt in order.

Currently, the female t-shirt 1 is selected, and when the product information button is clicked, detailed information about the female t-shirt 1, for example, color, detailed image, price, and material used for the product, is output. In addition, when a purchase button is clicked, a purchase related screen for inputting payment information, a shipping destination, and the like for purchasing a women's t-shirt is output. The purchase-related screen may be a screen located at a portion of the screen displayed in FIG. 10 instead of the screen displayed in FIG. 10.

Clicking the View All button provides a complete list of products that are being promoted in the entire broadcast image along with the related images. Clicking the Select View button may provide information about products contained in the current still image.

Referring to FIG. 11, a screen is provided for providing actors with information on a product promoted in a drama that the viewer is currently watching. Such a screen may be generated when the overview button of FIG. 10 is clicked.

The images of actors 1 to 4 are arranged vertically on the left side, the actor 1 is currently selected, and the indication that the actors are selected may be performed in such a manner that the image of actor 1 is surrounded by a thick line. Each button may be clicked by a pointer moving on the screen similar to the pointer of a computer mouse, or the selection area may be clicked by a button by moving from button to button by the direction button of the remote controller.

When the actor 1 is clicked on, the image 1 and image 2 of the product promoted by the actor 1 are output, and the corresponding images may be connected to the detail information button. When the viewer clicks the detailed information button, detailed information and purchase information of a product corresponding to each image may be output.

Herein, a case of drama broadcasting has been described, but the scope of the present invention extends to the extent that a person skilled in the art, such as a movie broadcasting, an internet broadcasting, a general TV broadcasting, etc. can obviously carry out the design change, the component addition and the substitution. Of course it can.

In addition, common platform technologies such as specific system devices, embedded systems, O / S, communication protocols, I / O interfaces, interface standardization technologies, actuators, batteries, etc. Detailed description of the parts standardization technology, such as a camera, a sensor, etc. will be omitted because it is obvious to those skilled in the art.

The electronic commerce method using the broadcast screen according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. That is, the recording medium may be a computer-readable recording medium having recorded thereon a program for causing a computer to execute the steps described above.

The computer readable medium may include a program command, a data file, a data structure, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as a hard disk, a floppy disk and a magnetic tape, optical recording media such as CD-ROM and DVD, magnetic recording media such as a floppy disk Optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

The medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention.

In addition, the display device for receiving and displaying the broadcast image of the present invention is a CRT, Plasma Display Panel (PDP), Liquid Crystal Display (LCD), Organic Light Emitting Diode (OLED), VFD, FED, 3D display, other flexible display ( It may be a device capable of outputting an image according to various implementation methods such as a flexible display and a head up display.

In addition, each of the above-described components may be embodied as one physically adjacent component or may be implemented as a different component. In the latter case, each component can be controlled to be located adjacent to or in a different zone. In this case, the present invention can include a separate control means or control room for controlling each component to control each component in a wired or wireless manner You may.

In the above description, the respective components and / or functions described in the embodiments may be combined and combined, and those skilled in the art will understand that the present invention It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

100: broadcast server 200: e-commerce server
210: request information receiving unit 220: product information processing unit
221: Visual information extraction unit 222: Still image extraction unit
223: product information transmission unit 230: image storage unit
240: purchase information receiving unit 250: purchase processing unit
260 control unit 300 payment server
400: broadcast receiver 410: broadcast information reproducing unit
420: request information transmitter 430: product information receiver
440: purchase information transmission unit 450: request information generation unit
460: screen control unit 470: control unit
500: Network

Claims (25)

In the method of the electronic commerce device to process the electronic commerce using the broadcast image of the viewer,
Receiving transmission request information on a still image of the broadcast image that is requested to be stopped by the viewer from a broadcast receiver that outputs the broadcast image;
Transmitting a still image corresponding to the transmission request information and product information corresponding to a product included in the still image to the broadcast receiver;
Receiving purchase information on the product information input by the viewer from the broadcast receiver; And
Performing a purchase processing procedure corresponding to the purchase information received from the broadcast receiver;
The step of transmitting the product information to the broadcast receiver,
Extracting stop request time information included in the transmission request information;
Extracting, from an image storage unit, a still image stored closest to the still request time information at a play time of the broadcast image; And
And transmitting the extracted still image and product information corresponding to the product included in the still image to the broadcast receiver.
delete delete The method according to claim 1,
The purchase processing procedure performing step,
Receiving payment means information of any one of the viewer's card information, mobile communication terminal information and account information included in the purchase information;
The electronic commerce method using a broadcast screen comprising the step of paying for the goods purchased by the viewer using the payment means information.
The method according to claim 1,
The broadcast image is an electronic commerce method using a broadcast screen, characterized in that the movie or drama image.
The method according to claim 1,
The product information sending step,
Transmitting independent channel information connected to a specific image of the still image to the broadcast receiver;
The independent channel information is a channel of a celebrity, the independent channel is an e-commerce method using a broadcast screen, characterized in that to provide information about any one or more of the available VOD, sound source, content.
A method of processing an electronic commerce using a broadcast image in a broadcast receiver of a viewer communicating with an electronic commerce device connected by wire or wireless,
Receiving and playing broadcast information including broadcast video and broadcast voice;
Transmitting transmission request information on the still image of the broadcast image, which is requested to be stopped by the viewer, to the e-commerce device;
Receiving, from the electronic commerce device, a still image corresponding to the transmission request information and product information corresponding to a product included in the still image; And
And transmitting the purchase information on the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure.
In the step of receiving the product information from the e-commerce device,
The still image is a still image extracted from the image storage unit by the electronic commerce device extracts the stop request time information included in the transmission request information, and closest to the still request time information at the play time of the broadcast image. Electronic commerce method using a broadcast screen.
The method of claim 7,
The step of transmitting the transmission request information to the electronic commerce device,
And generating the transmission request information in response to a push signal of a color button or a stop function button of a remote control operated by the viewer.
The method of claim 7,
The step of transmitting the purchase information for the product information to the electronic commerce device,
Moving a selection area between a plurality of products included in the still image according to a push signal of a direction button of a remote control operated by the viewer; And
And outputting commodity information corresponding to the commodity of the selected area in response to the push signal of the confirmation button of the remote control operated by the viewer.
The method of claim 7,
The step of transmitting the purchase information for the product information to the electronic commerce device,
Outputting a purchase information input window through which the viewer inputs the purchase information on a screen such as a screen on which the still image is output; And
The electronic commerce method using a broadcast screen comprising the step of receiving the purchase information from the viewer through the purchase information input window.
delete delete An electronic commerce apparatus for processing an electronic commerce using a broadcast image of a viewer,
A request information receiver configured to receive transmission request information on a still image which is requested to be stopped by the viewer among the broadcast images from the broadcast receiver;
A product information processor for transmitting a still image corresponding to the transmission request information and product information corresponding to a product included in the still image to the broadcast receiver;
An image storage unit storing the still image corresponding to a play time of the broadcast image;
A purchase information receiver configured to receive purchase information about the product information input by the viewer from the broadcast receiver; And
Including a purchase processing unit for performing a purchase process corresponding to the purchase information received from the broadcast receiver,
The product information processing unit,
A time information extraction unit for extracting stop request time information included in the transmission request information;
A still image extracting unit extracting a still image stored closest to the still request time information at the play time of the broadcast image from the image storing unit; And
And a product information transmitter to transmit the extracted still image and product information corresponding to a product included in the still image to the broadcast receiver.
delete delete The method according to claim 13,
The purchase processing unit,
A payment processing unit which receives payment means information of any one of the viewer's card information, mobile communication terminal information, and account information included in the purchase information, and pays the goods purchased by the viewer using the payment means information; Electronic commerce device using a broadcast screen.
The method according to claim 13,
The broadcast image is an electronic commerce device using a broadcast screen, characterized in that the movie or drama image.
The method according to claim 13,
The product information processing unit transmits independent channel information connected to a specific image of the still image to the broadcast receiver,
The independent channel information is a channel of a celebrity, wherein the independent channel is an e-commerce device using a broadcast screen, characterized in that for providing information on any one or more of the available VOD, sound source, content.
An electronic commerce device that communicates with an e-commerce server through wired and wireless communication, processes e-commerce, and is operated by a viewer.
A broadcast information reproducing unit configured to receive and reproduce broadcast information including a broadcast video and broadcast voice;
A request information transmitter for transmitting the transmission request information about the still image requested by the viewer among the broadcast images to the e-commerce device;
A product information receiver configured to receive, from the electronic commerce device, a still image corresponding to the transmission request information and product information corresponding to a product included in the still image; And
A purchase information transmitter to transmit the purchase information on the product information input by the viewer to the e-commerce device so that the e-commerce device performs a purchase processing procedure;
The still image is a broadcast screen which is the still image extracted from the image storage unit by the e-commerce server to extract the still request time information included in the transmission request information, and closest to the still request time information at the play time of the broadcast image. Electronic commerce device using.
The method of claim 19,
And a request information generator configured to generate the transmission request information in response to a push signal of a color button or a stop function button of the remote control operated by the viewer.
The method of claim 19,
An area movement control unit for moving a selection area between a plurality of products included in the still image according to a push signal of a direction button of a remote control operated by the viewer; And
And a commodity information output unit configured to output commodity information corresponding to commodities of the selected area in response to the push signal of the confirmation button of the remote control operated by the viewer.
The method of claim 19,
An input screen controller configured to output a purchase information input window through which the viewer inputs the purchase information on a screen such as a screen on which the still image is output; And
The electronic commerce device using a broadcast screen further comprises a purchase information input unit for receiving the purchase information from the viewer through the purchase information input window.
delete delete A recording medium on which a program that can be read by a digital processing apparatus, which performs the electronic commerce method using the broadcast screen according to any one of claims 1 and 4 to 10, is recorded.

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