TWM515160U - Point collection exchange marketing systems - Google Patents

Description

Set point redemption marketing system

This creation is about a marketing system, especially about a point-to-point exchange marketing system, which controls the customer relationship management (CRM) and push marketing system after the store is backed up.

Today's business competition is fierce, how to attract consumers and maintain customer loyalty becomes an important and successful task. At present, most of the stores will encourage consumers to shop by converting the purchase record of the goods into points. By allowing the collected points to be redeemed for the goods, the consumers can come back to the store again, or to increase New customers.

The conventional method of redemption of points is mainly for each store to separately send the points of the store that belong to the store. After the customers gather, they can exchange the goods or gifts of the store at the store. However, it is quite troublesome for consumers to take the individual points sent by each store at any time. And because of the variety of stores, consumers usually do not specifically record their exchange points in the store. Therefore, the conventional method of redemption of points is not in line with the habits of consumers. And because consumers usually have the mentality of choosing to choose a variety of stores and trying to visit new stores, if consumers transfer to other stores, it is likely to produce results that are mutually exclusive, resulting in points sent by various stores to consumers. Can not be completely exchanged and consumed, further reducing the willingness of consumers to gather, and can not achieve the aforementioned attraction of consumers and maintain customer loyalty through set point redemption. effect.

In view of this, the creator has invested a lot of research and development energy and spirit, not Breaking through breakthroughs and innovations in this field, we hope to solve the shortcomings of the use of novel technology, in addition to bringing more good products to the society, and promoting industrial development.

The main purpose of this creation is to provide a point exchange marketing system. The system includes a server device, a plurality of storefront devices, and a plurality of consumer devices. The server device stores a plurality of store accounts and their points exchange information, and stores a plurality of consumer accounts and their consumer point data. The store-side device connects to the server device through a network, and each store-side device corresponds to one of the store accounts. The consumer device connects to the server device through the network, and each consumer device corresponds to one of the consumer accounts, and each of the consumer devices has a point collection module and a point exchange module to enable a consumer. The point collection module performs a one-point collection operation, and the number of redemption points of the points collection information of the plurality of store accounts is collected through the server device, and the point exchange function is performed by the point exchange module. The server device converts the points of the number of redemption points of the consumer account data of the consumer account to the points of the majority store account. The server device collects the number of redemption points collected by the consumer device for the majority of the store accounts and the redemption points exchanged, and updates the number of redemption points of the consumer credit data of the consumer account. The number of redemption points in the consumer credit data of the consumer account is the number of redemption points of the majority of the stores that are exclusive to most of the store accounts according to the majority of the store accounts.

Preferably, the consumer device further includes a turning point module to enable the consumer The point-to-point conversion operation is performed by the switch point module, and the server device is used to transfer the credit number of the consumer account number of the consumer account to a store account. The number of points exchanged by the store is converted to the number of points exchanged by the store that belongs to another store account.

Preferably, the store-side device further includes a turn point record display module, One of the point conversion actions related to the store account number of the store-side device executed by the transfer point module of the consumer device indicates the record data.

Preferably, the store-side device further includes a gift point module to enable a store By means of the gift point module, through the server device, the store owner's account number of the store owner's account is exchanged for the consumer point data of the consumer account.

Preferably, the consumer device further includes a gift point module to enable the consumer By means of the gift point module, the server device exchanges the credits of the consumer credits of the consumer account to the consumer credits of the other consumer account.

Preferably, the point redemption module is automatically executed in a code scanning manner. Points redemption action.

Preferably, the point collection module is automatically executed in a code scanning manner. Points collection action.

Preferably, the storefront device further includes a push module to make a store Push the message to the consumer device through the server device by pushing the module.

Preferably, the storefront device further includes a redemption setting module to enable one The store sets the point collection information of the store's store account through the server device by redeeming the setting module.

Preferably, the store-side device further includes a consumption amount input module. The service device automatically updates the consumer account data of the consumer account according to the consumption amount of the consumer account entered by the store in the consumption amount input module, and the point exchange information according to the store owner account number. The number of points exchanged by the store that belongs to the store account.

This creation is collected by consumers in most of the store’s accounts. And the number of redemption points to be redeemed is collected and calculated, and the number of redemption points in the consumer account is divided into the number of points of the majority of the stores that are exclusive to most of the stores according to the number of the most stores, thereby forming A point-to-point exchange method in which a number of points collected by a plurality of stores and which can be exchanged can be transferred horizontally between the store and the store, so as to avoid the repulsive effect of the collections of the same-stored stores, and reach market points. Maximize communication. Therefore, it is further possible to enhance the willingness of consumers to gather points, but it is indeed possible to achieve the effect of attracting consumers by means of point exchange.

In order to further understand the purpose of this creation for the purpose For the technology, methods and effects, please refer to the following detailed descriptions and diagrams of this creation. I believe that the purpose, features and characteristics of this creation can be deeply and specifically understood. However, the drawings only provide references and explanations. Used, not to limit the creation of this creation.

100‧‧‧Setpoint exchange marketing system

1‧‧‧Servo device

11‧‧‧Computation Module

2‧‧‧Store home device

21‧‧‧ Login Module

22‧‧‧ redemption setting module

23‧‧‧ Consumption amount input module

24‧‧‧ Turnpoint Record Display Module

25‧‧‧ Gift Point Module

26‧‧‧Pushing module

3‧‧‧Consumer device

31‧‧‧ Login Module

32‧‧‧Point Collection Module

321‧‧‧Sets

33‧‧‧Points Exchange Module

331‧‧‧

34‧‧‧ turning point module

341‧‧‧Transfer

35‧‧‧ gift point module

351‧‧‧Gifts

361‧‧‧Store display

362‧‧‧Store browsing

363‧‧‧Store search

37‧‧‧Information sharing

38‧‧‧Messages

39‧‧‧Published

B‧‧‧Store

D21‧‧‧ store account

D22‧‧‧ points exchange information

D31‧‧‧ consumer account

D32‧‧‧ Consumer Point Information

D321‧‧・Store exchange points

Db1‧‧‧ database

N‧‧‧Network

Figure 1 is a diagram showing the use of a point redemption marketing system in one embodiment of the present invention.

Figure 2 is a block diagram of a point redemption marketing system of one embodiment of the present invention.

3A to 3L are schematic views of respective screens of a consumer device according to an embodiment of the present invention.

4A to 4D are schematic views of the screens of the store-side device of one embodiment of the present invention.

Certain terms are used by way of implementation and the following patent scopes Refer to specific components. It is well known to those skilled in the art that manufacturers can use different named reference components. This document is not intended to identify components that differ in name but not function. In the following embodiments and patents, the terms "include" and "include" are used in an open-ended manner and are therefore to be construed as meaning "including, but not limited to".

Please refer to Figures 1 and 2 for the redemption of the marketing of this creation. The system 100 includes a server device 1, a plurality of storefront devices 2, and a plurality of consumer devices 3.

Most of the store accounts are stored in the database Db1 of the server device 1 D21 and its points are exchanged for data D22, and a plurality of consumer accounts D31 and their consumer credit data D32 are stored.

The store-side device 2 connects the server device 1 through a network N, each store The home device 2 corresponds to one of the store accounts D21 in the database Db1, respectively. The store-side device 2 can be a computer or the like installed in a store B, so that a store B can log in to the store-side device 2 by entering the store B account number D21 and password of the store B by a login module 21.

The consumer device 3 connects to the server device 1 through the network N, each consumption The end devices 3 respectively correspond to one of the consumer accounts D31 in the database Db1. The consumer device 3 can be an electronic device held by a consumer U, such as a smart phone, so that a consumer U can enter the consumer account D31 and password of the consumer U through a login module 31 to log in to the consumer. End device 3.

Each consumer device 3 has a point collection module 32 and a The point redemption module 33 is configured to enable a consumer U to perform a point collection operation by the point collection module 32, and collect the number of points of the point collection data D22 of the plurality of store accounts D21 through the server device 1 . Consumer points of consumer U's consumer account D31 The number of redemption points in the data D32 is divided into a plurality of store exchange points D321 which are exclusive to the majority of the store account D21 according to the majority of the store account D21. That is to say, the consumer U can collect the exchange number D321 of the store belonging to various stores B through the consumer device 3. Specifically, the consumer U can select one of the main screens of the set point 321 (FIG. 3A), and then the point collection module 32 automatically performs the point collection operation in a code scanning manner, for example, the consumer device. 3, in the store B scan store B code information (Figure 3B), or the consumer device 3 display the consumer account D31 bar code data for the storefront device 2 scan (3C) and automatically perform the point collection action . The set point record can be displayed on the consumer device 3 (Fig. 3D).

Consumer U can perform a point redemption by point redemption module 33 In the action, the number of redemption points of the consumer point data D32 of the consumer account D31 is exchanged by the server device 1 to the item of the number of points D22 of the plurality of store accounts D21. Further, the consumer U must redeem the item of the point number D22 of the store account number D21 by the store exchange point D321 which is exclusive to the store account D21. Specifically, the consumer U can click one of the main screens to the point 331 (FIG. 3A), and then the point redemption module 33 automatically performs the point redemption action in a code scanning manner, for example, as a consumer device. 3 Automatically perform the point redemption action (Fig. 3E) by scanning the barcode data of the store B at the store B. The point redemption record can be displayed on the consumer device 3 (Fig. 3F). On the other hand, the store-side device 2 further includes a redemption setting module 22 for causing a store B to pass through the server device 1 by the redemption setting module 22, and set the store number D22 of the store B account number D22 of the store B. As shown in FIG. 4A, the store B can set the credits D22 by the redemption setting module 22, such as a discount plan, a credit exchange point, and a discount start end time.

After the point collection action or the point exchange operation, the server device 1 One of the computing modules 11 will calculate the consumption of the consumer account D31 by the processing unit to collect the number of redemption points collected by the consumer device 3 for the majority of the store account D21 and the redeemed points. The number of redemption points that the data D32 has. Further, the server device 1 updates the store redemption point D321 of the customer account number D32 of the consumer account D31 that belongs to each store account D21. In a preferred embodiment, the storefront device 2 further includes a consumption amount input module 23, the calculation module 11 of the server device 1 and the consumer account D31 input by the store B in the consumption amount input module 23. The amount of consumption, and the data D22 of the store number D21 according to the store B of the store B, automatically update the consumer account number D32 of the consumer account D31 which is owned by the store account D21 store exchange point D321.

In a preferred embodiment, the consumer device 3 further includes a turning point module. 34, in order for the consumer U to perform a one-point conversion operation by the switching point module 34, and through the server device 1, the consumer point number D32 of the consumer account D31 has a unique number of redemption points. The store owner's account D21 stores the redemption points D321, which is converted into a store-only D321 store exchange point D321. Specifically, the consumer U can click on one of the main screen turning points 341 (Fig. 3A), and then select the store and the number of points to be transferred and transferred to perform the point conversion operation (Fig. 3G). The transfer point record can be displayed on the consumer device 3 (Fig. 3H). In order to enable the relevant store to check the transfer point record, on the other hand, the store-side device 2 further includes a turn-point record display module 24, which is displayed by the transfer point module 34 of the consumer device 3, which is related to the store. One of the point conversion operations of the store account number D21 of the end device 2 is transferred to the record data (Fig. 4B).

In a preferred embodiment, the consumer device 3 further includes a gift point module. 35, in order for the consumer U to pass through the server device 1 through the gift point module 35, and present the customer point of exchange data of the consumer point data D32 of the consumer account D31 of the consumer U The number D321 is in the consumer credit data D32 of another consumer account D31. Specifically, the consumer U can click on one of the main screens to give a point 351 (Fig. 3A), and then input the name of the store, the number of the gift points, and the recipient's account number to make a gift (Fig. 3I). . The consumer device 3 corresponding to the credit account number D31 of the credit is provided and can display a bonus point record (Fig. 3J). On the other hand, the storefront device 2 further includes a gift point module 25, so that a store B can use the gift point module 25 to send the store exchange point of the store account D21 belonging to the store B through the server device 1. Number D321 to consumer account D31 consumer point data D32.

In a preferred embodiment, the storefront device 2 further includes a push module. 26, so that the store B pushes the message to the consumer device 3 through the server device 1 through the push module 26, and the push message data can be as shown in FIG. 4C, thereby achieving the effect of the advertisement.

In a more preferred embodiment, the consumer U can also display the display by the store. 361. Viewing the nearby stores, sharing the information to the consumer device 3 of the other consumers U through the information sharing unit 37, receiving the message by the message unit 38, and transmitting the feedback to the server device 1 through the posting member 39 (Figure 3A). The consumer U can also read the consumer point data D32 (3K picture) of the consumer account D31 by clicking the collection point browsing component 322, and reading the store information (Fig. 3K) by the store browsing device 362, and borrowing The store searcher 363 searches for the store B (Fig. 3L). On the other hand, the store B can also view the consumer account D31 at the store-side device 2 to add a refund status to the member of the store account D21 (Fig. 4D).

However, the above description is only a preferred embodiment of the present invention, and is not intended to be limited. The scope of patent protection of this creation, so the equivalent changes made by the use of this creation manual and the contents of the schema are all included in the scope of protection of this creation. Chen Ming.

100‧‧‧Setpoint exchange marketing system

1‧‧‧Servo device

11‧‧‧Computation Module

2‧‧‧Store home device

21‧‧‧ Login Module

22‧‧‧ redemption setting module

23‧‧‧ Consumption amount input module

24‧‧‧ Turnpoint Record Display Module

25‧‧‧ Gift Point Module

26‧‧‧Pushing module

3‧‧‧Consumer device

31‧‧‧ Login Module

32‧‧‧Point Collection Module

33‧‧‧Points Exchange Module

34‧‧‧ turning point module

35‧‧‧ gift point module

D21‧‧‧ store account

D22‧‧‧ points exchange information

D31‧‧‧ consumer account

D32‧‧‧ Consumer Point Information

D321‧‧・Store exchange points

Db1‧‧‧ database

N‧‧‧Network

Claims (10)

A point-to-point exchange marketing system comprises: a server device, storing a plurality of store accounts and their points exchange information, and storing a plurality of consumer accounts and their consumer point data; most of the store-side devices, Connecting the server device through a network, each of the store-side devices respectively corresponding to one of the store accounts; a plurality of consumer devices connecting the server devices through the network, each of the consumer devices respectively corresponding to In one of the consumer accounts, each of the consumer devices has a point collection module and a point exchange module to enable a consumer to perform a point collection operation by the point collection module. The server device collects the number of redemption points of the point exchange information of the plurality of store accounts, and performs a one-point redemption action by the point redemption module, and authenticates the consumer account consumer through the server device The number of redemption points of the point data is exchanged for the goods of the plurality of points of the store account, wherein the server device uses the consumer The end device collects and calculates the number of redemption points collected and exchanged by the majority of the store account, and updates the number of redemption points of the consumer credit data of the consumer account, wherein the consumer of the consumer account The number of points exchanged by the point data is based on the majority of the store's account number, and is divided into a number of store-specific points that are exclusive to most of the store's account numbers. The point-to-point redemption marketing system of claim 1, wherein the consumer device further includes a switch point module, so that the consumer performs a one-point conversion operation by the switch point module, and the server device is transmitted through the server device Converting the number of redemption points belonging to a store account among the redemption points of the consumer credit data of the consumer account into Redemption points for stores that belong to another store's account. The point-to-point exchange marketing system of claim 2, wherein the store-side device further comprises a turn-point record display module, which displays a store account number associated with the store-side device executed by the transfer point module of the consumer device One of the point conversion actions is to record the data. The point-to-point exchange marketing system of claim 1, wherein the store-side device further comprises a gift point module, so that a store owner sends the exclusive device to the store through the gift point module. The store owner exchanges points to the consumer credits of the consumer account. The point-to-point redemption marketing system of claim 1, wherein the consumer device further includes a gift point module, so that the consumer sends the consumer account through the server device by using the gift point module. The customer points data has the store exchange points to the consumer credits of another consumer account. The point redemption marketing system according to claim 1, wherein the point redemption module automatically performs the point redemption action in a code scanning manner. The point redemption marketing system according to claim 1, wherein the point collection module automatically performs the point collection operation in a code scanning manner. The point-to-point exchange marketing system of claim 1, wherein the store-side device further comprises a push-pull module for causing a store to push a message to the consumer through the server device through the push-pull module End device. The point redemption marketing system according to claim 1, wherein the store home device is further included The redemption setting module is configured to enable a store to set the point exchange information of the store's store account through the server device through the redemption setting module. The point-to-point exchange marketing system of claim 1, wherein the store-side device further comprises a consumption amount input module, and the server device is based on the consumer account entered by the store in the consumption amount input module The amount of consumption, and the points exchange information according to the store's store account number, automatically update the number of points of the customer's account number of the consumer account of the consumer account.