TWI702553B - Merchandise display information display equipment, system and method. - Google Patents

Abstract

A merchandise display information display system includes a merchandise display information display equipment provided in a store, a merchandise display information system disposed at a customer service center, a sales terminal system disposed at a store, a manufacturer information system disposed at manufacturers; wherein the sales terminal system and the manufacturer information system are both connected to the merchandise display information system via Internet; and the merchants can connect to the merchandise terminal system through the merchandise display information system from the manufacturer information system. The merchandise display information display equipment is a shelf comprising an electronic tag at least and a product display area at least; a electronic tag comprising a plurality of display areas and can be used for changing the division manner and the display position of the plurality of display areas according to the setting of the manufacturer. The number of the display areas can also be dynamically divided according to the display manner of the products on the display area. The store or manufacturer can change the product sales information in the sales terminal system through the product display information system, and the electronic tag can change the display immediately the merchandise sales information.

Description

Product display information display device, system and method

The present invention provides a product display information display device, system and method, in particular to a product display information display device, system and method that can display the sales information of the product according to the manufacturer or store change in real time.

When a store displays merchandise, shelf labels are traditionally used to display merchandise sales information to inform consumers of merchandise sales information and price. However, merchandise sales information will change due to the sales situation of the manufacturer or store, and manual labor is required at this time Replacing the label shelf will result in waste of paper; and, if the change of product sales information is replaced by manual label replacement, when the price of the product is reduced, it will not be able to inform consumers in shopping malls immediately, which may cause loss of business opportunities.

In order to overcome the above-mentioned problems, the present invention provides a product display information display system, which includes: a product display information display device installed in a store; a product display information system installed in a customer service center; a sales terminal system installed in a store; and a manufacturer The information system is installed in the manufacturer; the sales terminal system and the manufacturer information system are both connected to the merchandise display information system through the Internet; the manufacturer can connect to the sales terminal system from the manufacturer information system through the merchandise display information system. The product display information display device includes: a shelf; the shelf includes at least one electronic tag, and at least one product display area; the electronic tag includes a plurality of display areas, and the division method of the plurality of display areas can be changed according to the settings of the manufacturer. The display position can also dynamically divide the number of the display area according to the display mode of the goods on the merchandise display area; the display area includes a multimedia area, a merchandise sales information area and a price area; among them, the display of the display area The content can be changed according to time plan; the multimedia area can be used to display an advertisement, the advertisement can at least include text and pictures; the price area can be used to change the price of goods in real time; among them, sellers or manufacturers can connect to the sales terminal system Change the price of the product; among them, the display area adopts a touch screen, so that consumers can interact with the product display information display device; among them, the store or the manufacturer can change the product in the sales terminal system through the product display information system Sales information, and the electronic label will instantly change to display the product sales information.

In order to overcome the above-mentioned problems, the present invention provides a product display information display method, which uses the above-mentioned product display information display system, and at least includes the following methods: the store provides the sales terminal system to the manufacturer; the manufacturer or the store provides the goods in the sales terminal system The product sales information; the product display information display device displays the product sales information. The method further includes the following methods: manufacturers and stores change the product sales information of the product in the sales terminal system; the product display information display device changes and displays the product sales information in real time.

In summary, the product display information display device of the present invention can change and display the product sales information in real time. The manufacturer or the store provides or changes the product sales information of the product in the sales terminal system. The electronic price tag on the store shelf can notify consumers of the product sales information in a digital way, and can also display one or more product sales information. It is more flexible to use and can change the product sales information in real time to inform consumers. There is no need for extra paper, and store employees do not need to be busy printing and replacing traditional paper shelf cards, which can effectively improve work efficiency. And reduce costs and achieve the goal of environmental protection.

10‧‧‧Product display information display system

100‧‧‧Product display information display device

200‧‧‧Internet

300‧‧‧Commodity Display Information System

400‧‧‧Sale Terminal System

500‧‧‧Vendor Information System

11‧‧‧Shelf

110‧‧‧electronic label

111‧‧‧Display area

112‧‧‧Multimedia area

113‧‧‧Product Sales Information Area

114‧‧‧Price Zone

120‧‧‧Product display area

S101~S103‧‧‧Step

S201~S202‧‧‧Step

FIG. 1 is a structural diagram of the product display information display system of the present invention.

Figure 2 is a schematic diagram of the structure of a shelf of the present invention.

Figure 3 is a schematic diagram of the structure of an electronic tag of the present invention.

4 is a schematic diagram of the structure of a display area according to an embodiment of the present invention.

FIG. 5 is a schematic diagram of a division method of a display area of an electronic tag according to an embodiment of the present invention.

6 is a flowchart of a method of using the product display information display system according to an embodiment of the present invention.

FIG. 7 is another flowchart of the method of using the product display information display system according to an embodiment of the present invention.

Hereinafter, the present invention will be described in detail by illustrating various exemplary embodiments of the present invention with drawings. However, the inventive concept may be embodied in many different forms and should not be construed as being limited to the exemplary embodiments set forth herein. In addition, the same reference numbers may be used to indicate similar elements in the drawings.

FIG. 1 is a structural diagram of a product display information display system 10 of the present invention. The present invention includes: a product display information display device 100, the structure includes a shelf 11, an electronic label 110 is arranged on one side of the shelf 11, and a communication module is arranged in the electronic label 110, thereby, wireless or wired connection via the Internet 200 The product display information system 300, for example, uses Internet signals, local area network signals, infrared transmission, Bluetooth transmission or wireless signals to transmit data; the product display information system 300 is placed in the customer service center of the equipment supplier In the server; the product display information system 300 is respectively connected to the sales terminal system 400 located in each store and the vendor information system 500 located in the manufacturer through the network. In the present invention, the store can provide the sales terminal system 400 for the manufacturer to modify the sales information of the goods.

2 is a schematic diagram of the structure of the product display information display device 100. The structure includes a shelf 11, the shelf 11 includes at least one electronic tag 110 arranged on one side of the shelf 11, and at least one product display area 120, which can be used to carry products; 11 is set up in a shopping mall. Products are displayed in the product display area 120. When the products are put on the shelves in the mall, they will be given a number, which becomes the identification code of the product. It is usually represented by barcode, two-dimensional barcode, RFID tag, etc. The serial number and the electronic label 110 establish a corresponding association. Generally speaking, the long side of the electronic tag 110 is 1 meter long, but the size can still be adjusted according to the actual situation; the electronic tag 110 can dynamically divide the number of the display area 111 according to the display mode of the products on the product display area 120, and display The merchandise sales information of the corresponding area on the merchandise display area 120; for example, the merchandise display area 120 at the upper left of the shelf 11 in FIG. 2 is provided with two rows of merchandise, and the electronic tag 110 is dynamically divided into two display areas 111.

FIG. 3 is a schematic diagram of the structure of the electronic tag 110. The electronic label 110 includes a plurality of display areas 111. The division method and display position of the plurality of display areas 111 can be changed according to the manufacturer's settings. The display area 111 can also be dynamically divided according to the display method of the products on the product display area 120. Each display area 111 includes a display unit, an image processing unit, a communication unit, and a storage unit; the content displayed by the display unit includes two types: (1) product sales information obtained by linking with the sales terminal system 400; (2) vendors ( Multimedia content (such as product advertisements) provided by a commodity supplier; the image processing unit is used to process the image information received by the communication unit and convert it into content displayed by the display unit; the communication unit is used to connect to the commodity display information system 300 for Receiving multimedia information, including graphics, text, and audiovisual content; the storage unit is used to store the content received from the product display information system 300, including product sales information and multimedia content.

Please refer to Figure 4, which is a schematic diagram of the structure of the display area 111. The multiple display areas 111 divided by the electronic tag 110 display the relevant content of the control product in a single or split screen according to the position of the shelf product display, according to the product, the shopping mall and the display The content needs can be planned for multiple areas of different or the same size, and each display area 111 is identified by a unique area number in the software program of the above-mentioned commodity display information system, and is connected with the presented content.

The display area 111 in this embodiment at least includes a multimedia area 112, a commodity sales information area 113, and a price area 114. The arrangement method or number of areas of the multimedia area 112, commodity sales information area 113, and price area 114 can be adjusted as needed. , The content of the display area 111 can be changed in a planned manner according to time.

The multimedia area 112 in this embodiment can be used to display an advertisement. The advertisement may include at least text and pictures, and may include different display effects and designs. Manufacturers or stores can also set the style of the electronic label 110 in the media area for beautification; furthermore, in the multimedia area 111 can also play videos and add sound effects, which can be used to introduce product functions and attract consumers' attention; multimedia The content displayed in area 112 is pushed and broadcasted by the back-end merchandise display information system, which can be provided by the merchandise supplier. After being uploaded to the merchandise display information system, it is pushed to the corresponding location according to the corresponding electronic tag identification code and display area number of the displayed content. In addition to audio and video, graphics, or text content, the product display information system can also provide shopping malls or product suppliers to design content presentation methods, such as fonts, colors, and changes, through user interfaces.

In this embodiment, the product sales information area 113 can be used to display product sales information. The product sales information includes at least price and description, including product specifications, manufacturers, product functions, warranty periods, raw materials, etc., which are not included in this embodiment. Restrictions; the display content of the product sales information area 113 is controlled by the background product display information system 300. The product display information system 300 provides managers with the ability to build a product database and link to the identification code of the electronic tag 110 that displays the product sales information, and each The number of the area 111 is displayed in the electronic tag 110. For example, create a product database, which records the product sales information of each display area 111 of each electronic tag 110. When there is a data change, the display content of the electronic tag 111 on the shelf can be updated synchronously; the price area 114 in this embodiment is available Change commodity prices in real time; sellers or manufacturers can connect to the sales terminal system 400 to change commodity prices.

The content of the display area 111 in this embodiment can be changed according to time plan, and the display content can also include preset content and scheduled content. The system provides the product sales information within a time according to the scheduled content. When Cheng cancels the above-mentioned promotion of product sales information within a period of time, it will return to the default content.

The display area 111 in this embodiment adopts a touch screen, so that consumers can interact with the product display information display device; consumers can also check product sales information and prices through the touch screen. If consumers have any product related Questions can also be communicated with the customer service staff of the store in real-time two-way information through the touch screen, no need to look for customer service staff everywhere to ask.

In this embodiment, the product display information system 300 can be connected to one or more electronic tags 110 installed on the shelf through the network, wired or wireless, and the system sets the display content of each electronic tag 110 respectively. The merchandise display information system 300 provides store shelf information with electronic tags 110, including: store, branch, store information; store shelf information (shelf ID, location); merchandise sales information (product ID) displayed on each shelf; merchandise sales Information (sales information against product ID); information of each product supplier (vendor ID, account number); identification data of the electronic tag 110 on each shelf (display device ID, comparison shelf ID); product display information system 300 provides product supply Merchants can remotely set the content of the products compared to each store and each shelf, provide multimedia content related to the product to be displayed, and even set the price of the product and related graphic content. The product sales information needs to be synchronized with the sales terminal system 400 of each store or branch; the product display information system 300 is connected to the sales terminal system 400 to obtain product sales information, including product names, prices, barcodes, graphic content, etc. These products are sold Information should be jointly decided by the store and the commodity supplier. The store can modify the commodity price in the sales terminal system 400 to achieve the purpose of synchronously updating the price, such as promotion activities; the commodity display information system 300 is connected to the manufacturer's manufacturer information system 500, allowing the manufacturer to provide multimedia content related to the product via the Internet. The product setting interface allows manufacturers to set (batch) display content for the electronic tags 110 on the shelves of each store and each product.

In this embodiment, the store and the manufacturer can change the product sales information in the sales terminal system 400 through the product display information system 300, and the electronic tag of the shelf 100 will change and display the product sales information in real time without manual replacement. Or the price tag method can save manpower and paper.

5 is another example of a schematic diagram of the division method of the display area 111 of the electronic tag 110. Refer to FIG. 2 at the same time. The product display area 120 at the upper right of the shelf 11 in FIG. 2 is provided with two rows of commodities, and the electronic tag 110 is dynamically divided into Three display areas 111. The division method and the number of blocks of the display area 111 of the electronic label 110 of the present invention can be set according to the needs of manufacturers and stores. The present invention is not limited here, and can also be dynamically divided and displayed according to the display mode of the products on the product display area 120 The number of areas 111; the product display information system 300 of this embodiment provides editing software so that both manufacturers and stores can edit the division of the display area 111 of the electronic label 110 in the editing software; The display area 111 is divided into a plurality of blocks and leased to the manufacturer.

Fig. 6 is a flow chart of a method of using a product display information display system according to an embodiment of the present invention, at least including the following methods: step S101, the store provides the sales terminal system 400 to the manufacturer; step S102, the manufacturer provides the sales terminal system 400 The product sales information of the product; step S103, the electronic tag 110 displays the product sales information.

FIG. 7 is another flowchart of the method of using the product display information display system according to an embodiment of the present invention, which includes at least the following method: step S201, the manufacturer or the store changes the product sales information of the product in the sales terminal system 400; step S202 , The electronic tag 110 changes and displays the sales information of the product in real time. According to the display content and schedule set by the manufacturer in the product display information system 300, the product display information system 300 broadcasts multimedia content to the product display information display device; the product display information system 300 obtains the updated product sales provided by the sales terminal system 400 against the product ID Information, such as price changes; the merchandise display information system 300 integrates the sales terminal system 400 and multimedia content, and generates content to be broadcast to each merchandise display information display device based on the display device ID. The product display information system 300 is equipped with a display device ID, which displays the content provided by the product display information system 300, including: (1) product sales information obtained by linking with the sales terminal system 400; (2) provided by a manufacturer (such as a product supplier) Multimedia content (such as product advertisements); when the sales terminal system 400 product sales information is received, the display content of the product display information display device is updated synchronously (or according to schedule).

[Possible effects of the present invention]

In summary, the product display information display device of the present invention can change and display the product sales information in real time. The manufacturer or the store provides or changes the product sales information of the product in the sales terminal system. The electronic price tag on the store shelf can notify consumers of the product sales information in a digital way, and can also display one or more product sales information. Informs about product sales information in a manner similar to advertisements. The product sales information can be notified to consumers in real-time as dynamic information. The touch screen on the display device also provides interactive services with consumers, allowing consumers to contact products and watch product sales. When information, the shelf can display product sales information and prices through dynamic information display and interactive mode, so that consumers can better understand product sales information. The above are only the embodiments of the present invention, and they are not intended to limit the patent scope of the present invention.

10‧‧‧Product display information display system

100‧‧‧Product display information display device

200‧‧‧Internet

300‧‧‧Commodity Display Information System

400‧‧‧Sale Terminal System

500‧‧‧Vendor Information System

Claims (5)

A product display information display system includes: a product display information display device installed in a store; a product display information system installed in a customer service center; a sales terminal system installed in a store; a manufacturer information system installed in a manufacturer; Both the sales terminal system and the manufacturer information system are connected to the product display information system through the Internet; wherein, the manufacturer can connect to the sales terminal system through the product display information system from the manufacturer information system; wherein, the product display information displays The device includes a shelf that includes at least one electronic label and at least one product display area; wherein the electronic label includes a plurality of display areas, and the division method and display position of the plurality of display areas can be changed according to the settings of the manufacturer; wherein , The product identification code of the product corresponds to the electronic label, and the electronic label dynamically divides the number of the display area according to the display mode of the product on the product display area to display the product sales information of the corresponding area on the product display area; where the display The area includes a multimedia area, a commodity sales information area, and a price area; among them, the display content of the display area can be changed in a planned manner according to time; among them, the price area can be used to change commodity prices in real time; among them, manufacturers or stores can Connect to the point-of-sale system to change the price of the product; among them, the manufacturer or store can change the product sales information in the point-of-sale system through the product display information system, and the electronic label will change and display the product sales information in real time; , The content of the display area can be changed according to time plan. The display content includes preset content and scheduled content. The product display information display system provides the product sales information within a period of time according to the scheduled content. When Cheng Xiong pushes the merchandise sales information within this time, he will return to the default content. For example, the product display information display system of claim 1, wherein the multimedia area can be used to display an advertisement, and the advertisement can include at least text and pictures. For example, the product display information display system of claim 1, wherein the display area is a touch screen. A method for displaying product display information, using the product display information display system as described in claim 1, at least including the following methods: the store provides the sales terminal system to the manufacturer; the manufacturer provides the product sales information of the product in the sales terminal system; The product display information display device displays the product sales information. For example, the product display information display method of claim 4 further includes the following methods: the manufacturer or the store is changing the product sales information of the product in the sales terminal system; the product display information display device changes and displays the product sales information in real time.

Images