TWI640944B - Automated intention extraction device and method thereof - Google Patents

Abstract

The invention relates to an automated intent extraction device and a method thereof, comprising a financial server, comprising a database storing an intentional chart, wherein the plurality of identification values respectively correspond to at least one intention character, and the financial server receives the browsing by the user device. The URL of the web page, which is converted into a corresponding unique value. If the identification value of the corresponding value is in the chart, the corresponding intention character is obtained by using the identification value corresponding to the unique value; if the identification value corresponding to the unique value is not included in the chart, the webpage keyword of the webpage is retrieved, and according to The webpage keyword searches for the corresponding intent character, and after obtaining the intent character, generates a corresponding content information according to the intent character to the user device for display. The invention can analyze the intention of the user to recommend the corresponding information according to the browsing habit of the user.

Description

 Automated intention extraction device and method thereof  

The present invention is directed to a technique for determining the user's intention, and more particularly to an automated intent extraction apparatus and method therefor.

The purpose of advertising marketing is to provide the general public with information about the products or activities of the merchants to stimulate the public's desire to purchase, but some advertising content may only attract some users who are interested in the advertising content. Users who are not interested in the content of the advertisement, even if they play the advertisement many times, cannot attract the attention of the user, stimulate the desire of the user to purchase, and of course, cannot achieve the purpose of advertising marketing. Therefore, for merchants, this kind of extensive advertising method for purchasing ethnic groups does not only cost a lot of advertising costs, but also has the purpose of stimulating the desire of users to purchase, so that the advertising efficiency is not great.

In addition, if users who are interested in programs such as products or activities do not receive the information in the above-mentioned extensive advertisements, they will most likely need to search the Internet by themselves or pay attention to advertisements such as TV commercials, flyers, and road signs. This is related to the event information, but for the user, TV commercials, flyers, road signs, etc. are mostly inaccessible, so that the user is in a passive role. In addition, when the user searches for a website based on a product or activity that is of interest, the current merchant cannot directly judge or analyze the user's needs, intentions, etc. according to the URL entered by the user, thereby recommending the corresponding The user's intended advertisement is referenced by the user, so that even if the user has expressed the demand and intention, the merchant cannot recommend the program information such as the product or the activity according to the user's intention, so that the merchant misses many effective and widely available opportunities. Effectively based on the user's needs or intentions to recommend product information such as products or activities, you can achieve a win-win situation between the business and the user.

In view of the above, the present invention has been made in view of the above-mentioned shortcomings of the prior art, and an automatic intent extraction apparatus and method thereof are proposed to effectively overcome the above problems.

The main object of the present invention is to provide an automated intent extraction device and method thereof, which can effectively analyze the user's needs and intentions according to the browsing habits of the user, thereby recommending corresponding information according to the user's needs and intentions. .

Another object of the present invention is to provide an automated intent extraction apparatus and method thereof that automatically update data in a database to infer user intent, having a learning function.

In order to achieve the above object, the present invention provides an automated intent extraction device, which includes at least one user device for browsing at least one web page; a financial server includes a database, and the database stores an intentional chart, meaning the chart And comprising a plurality of identification values, and the plurality of identification values respectively corresponding to the at least one intent character, the financial server signal is connected to the user device to receive the webpage data of the webpage browsed by the user device, and the website data is converted into a corresponding unique value. And the identifier value corresponding to the unique value is used in the chart, and the corresponding intention character is obtained by using the identification value corresponding to the unique value to generate a corresponding content information according to the intention character to the user device display; Corresponding to the identification value of the unique value, the financial server retrieves the webpage keyword of the webpage, and searches for the corresponding at least one intent character according to the webpage keyword, thereby generating a corresponding content information according to the intent character to the user device. display.

In addition, the present invention also provides an automated intent extraction method. The financial server first establishes an intentional chart, and the meaning chart includes a plurality of identification values, and the plurality of identification values respectively correspond to at least one intent character, and at least one is established after the completion of the intentional chart is established. When the user device browses at least one webpage, the webpage data of the webpage browsed by the user device may be retrieved, and the financial server converts the webpage data into a corresponding unique value, and determines whether the meaning graph has a unique value. The value, if yes, obtains the corresponding intention character by using the identification value corresponding to the unique value, so that the financial server generates a corresponding content information to the user device according to the intention character; if not, the webpage keyword of the webpage is captured And searching for the corresponding at least one intention character according to the webpage keyword, so that the financial server generates a corresponding content information to the user device according to the intention character.

The step of converting the website data into the corresponding unique value is to convert the website data into a corresponding unique value according to a website conversion table, the website conversion table includes a plurality of comparison URLs, and each comparison website corresponds to at least one unique value. The comparison URL with the corresponding URL data in the conversion table is converted into a corresponding unique value. When the comparison URL without the corresponding URL data in the URL conversion table is converted into a new unique value, the new unique value and the URL data are stored to the URL. Convert the table to make the URL data a new comparison URL.

The meaning of the complex value is stored in the chart, so that each unique value corresponds to at least one identification value. After the step of searching for the corresponding intention character of the webpage keyword, the new unique value and the corresponding identification value and the intention word may be stored. Meta and web keywords to build new unique values into the chart.

The purpose, technical content, features and effects achieved by the present invention will be more readily understood by the detailed description of the embodiments.

1‧‧‧Automatic intent extraction device

10‧‧‧User device

12‧‧‧ display

20‧‧‧Financial Server

22‧‧‧Database

The first figure is a block diagram of the system of the present invention.

The second figure is a schematic diagram of the website conversion table of the present invention.

The third figure is a schematic diagram of the meaning of the present invention.

The fourth figure is a flow chart of the method of the present invention.

The fifth figure is a schematic diagram of the newly added data of the website conversion table of the present invention.

The sixth figure is a schematic diagram of the newly added data of the meaning chart of the present invention.

The invention is capable of effectively analyzing the user's needs and intentions according to the browsing habits of the user, so as to facilitate the subsequent recommendation of the corresponding financial information to the user according to the user's needs and intentions, and can effectively improve the advertisement. benefit.

Please refer to the first figure to explain in detail how the present invention achieves the above purpose. As shown, the automated intent extraction device 1 includes a user device 10, which can be a device such as a smart phone or a computer that can provide Internet access, and The user device 10 is provided with a display 12 for the user to browse the network and the like through the display 12; a financial server 20 is connected to the user device 10. In this embodiment, the financial server 20 is a server set up by the bank. The computer and the financial server 20 are provided with a database 22 for storing a web address conversion table and an intentional chart. Next, please refer to the second figure to explain the URL conversion table stored in the database 22 in detail. As shown in the figure, the URL conversion table stores unique values and comparison URLs, and the unique values in this embodiment are presented in English letters. However, it is only described as an example, and is not limited by the English alphabet, and the comparison URL is the URL of the general financial related webpage. Next, please refer to the third figure to explain in detail the meaning chart stored in the database 22, wherein the meaning chart stores a complex identification value, an intention character, a keyword, and at least one unique value corresponding to the identification value, and the plural number The identification values respectively correspond to at least one intent character, and the plurality of intent characters respectively correspond to at least one keyword. Since the unique value represents the comparison URL, the comparison URL will be relatively corresponding to the identification value, the intention character and the keyword. For example, when the comparison URL of the unique value a is the content of the fund's webpage, the intention may be investment. Financial management, relatively speaking, the keywords appearing in the content of the web page may be keywords such as funds and fund management. Of course, a URL may correspond to different intent characters or keywords, etc., as indicated by the identification value 16 in the chart, the fund's web content may also have the intent of banking services. The tables presented in the second and third figures are only for explaining the explanation of the embodiment, and are not limited by this format.

After explaining the various roles in the system architecture of the present invention and the URL conversion table and the intentional diagram, the present invention is further directed to the financial automation intent extraction method flowchart matching system device to explain the technical content of the present invention in more detail, please refer to the same. A figure and a fourth figure, as shown in the figure, first, in step S10, at least one user device 10 browses at least one webpage, which may be a webpage established by any one of the servers, and is not limited by the financial server 20. Page. Then, the process proceeds to step S12, and the financial server 20 can retrieve the webpage data of the webpage browsed by the user device 10, or capture the webpage data of the webpage browsed by the user device 10 through the webpage data extractor (JavaScrip). Then, proceeding to step S14, the financial server 20 uses the conversion table in the database 22 to convert the website data into a corresponding unique value. When the website URL conversion table has a comparison URL of the corresponding website data, the website data is directly converted into a corresponding website. Unique value, but when there is no comparison URL in the URL conversion table for the corresponding URL data, please refer to the fifth figure. The financial server 20 will add a unique value number that is not in the previous URL conversion table, which is a new one. The unique value z, at the same time, converts the URL data into a new unique value z, and stores the new unique value z and the URL data into the URL conversion table in the database 22, so that the URL data forms a new comparison URL in the URL conversion table.

Next, please refer to the third figure, after converting the website data into a unique value, proceeding to step S16, and using the financial server 20 to determine whether the meaning value of the corresponding unique value is in the chart, and if so, the identification of the corresponding unique value in the meaning chart The value, while representing the unique value, is not a new unique value added later, so the meaning value will have a corresponding identification value in the chart, then the process proceeds to step S18, and the corresponding intention character is obtained by using the identification value corresponding to the unique value, and then directly proceeds to step S22. The financial server 20 generates a corresponding content information to be displayed on the display 12 of the user device 10 according to the intention character, wherein the content information may be financial product information. In order to make the description of step S16 to step S22 more detailed, please refer to the third to sixth figures, with the unique value a of the website conversion table as an example. When the unique value of the conversion is a, it can be judged at step S16. The intentional graph has corresponding recognition values of 4 and 16, so when the process proceeds to step S18, the corresponding intention character can be obtained according to the identification values 4 and 16, for example, the intention value of the identification value may be 4 and 16 When investing in financial management and banking services, the financial server 20 will recommend investment financial management and banking service advertisement information, and recommend corresponding solutions to the user for reference.

Please refer to the first figure and the third figure to the sixth figure continuously, and return to step S16 if the financial server 20 determines that the identification value does not have a corresponding unique value in the chart, wherein the unique value in the meaning chart is The new unique value generated in step S14, since the new unique value is a newly added unique value, it is of course not found in the original intentional chart. Then, the process proceeds to step S20. At this time, the financial server 20 directly retrieves the webpage keyword of the webpage, wherein the keyword may be captured by an element or a title in the webpage source code, or the inside of the webpage. The presented keyword, after obtaining the keyword, the financial server 20 can search for at least one intent character in the meaning chart according to the webpage keyword, and simultaneously store the new unique value and the corresponding identification value, the intent character and the webpage key. Word to build a new unique value into the chart. Finally, the process proceeds to step S22, and the financial server 20 generates a corresponding content information to be displayed on the display 12 of the user device 10 according to the intention character. In order to make the description of step S16, step S20 to step S22 more detailed, taking the new unique value z of the website conversion table as an example, a more detailed description is made. From the above step S14, the new unique value z is newly added. Value, of course, in step S16, when it is judged whether there is an identification value corresponding to the unique value in the meaning chart, the corresponding identification value is not found in the meaning chart, and the process proceeds to step S20, and the financial server 20 directly captures the webpage. In the webpage keyword, if the webpage keyword in the webpage has "no guarantee", the financial server 20 finds the corresponding intent character according to the "unguaranteed" intentional graph, and obtains the corresponding intent character from the intent graph. For the capital requirement, the financial server 20 stores the new unique value z and the corresponding identification value 1, the intention character and the web page keyword to establish the new unique value z into the meaning chart of the database 22, so the present invention also Has the function of learning. Finally, in step S22, the financial server 20 will recommend the advertisement information of the fund demand, and recommend the corresponding solution to the user for reference.

In view of this, when the same user device 10 browses the webpage again, the financial server 20 knows that the user device 10 has an intention to invest in a certain solution such as a fund, and can directly recommend a suitable service or product according to the intention, such as Fund investment plans, etc. At the same time, the financial server 20 also regularly maintains the keywords in the intention chart. For example, the keywords of the foreign exchange intent can add keywords such as foreign currency, Japanese currency, and US dollar according to the demand, which can effectively improve the benefit of judging the user's intention.

In summary, the present invention can effectively analyze the user's needs and intentions according to the user's browsing habits, and recommend corresponding information according to the customer's needs and intentions, which is beneficial to the user to absorb the required information, in addition to In addition, the present invention can automatically update the data in the database to infer the user's intention, and has a learning function.

The above is only the preferred embodiment of the present invention and is not intended to limit the scope of the present invention. Therefore, any changes or modifications of the features and spirits of the present invention should be included in the scope of the present invention.

Claims (9)

A financial automation intention extraction method, a financial server establishes an intentional chart, which includes a plurality of identification values, and the identification values respectively correspond to at least one intention character, and the steps of the financial automation intention extraction method include: at least one user The device browses at least one webpage; retrieves the webpage data of the webpage browsed by the user device; converts the webpage data according to a webpage conversion table, wherein the webpage conversion table includes a plurality of comparison webpages, and each of the comparison webpages corresponds to at least a unique value, when the comparison URL of the corresponding URL data in the URL conversion table is converted into a corresponding unique value, when the comparison URL of the corresponding website data in the URL conversion table is converted into a new unique value, and is stored The new unique value and the URL information to the website conversion table, so that the website data forms a new comparison URL; when the financial server obtains the unique value, the corresponding value is obtained by using the identification value corresponding to the unique value; When the financial server obtains the new unique value, the webpage keyword of the webpage is retrieved, and according to the The page keyword searches for at least one of the corresponding intent characters, stores the new unique value and the corresponding identification value, the intent character and the webpage keyword, to establish the new unique value into the meaning chart, so that Each of the unique values corresponds to at least one of the identification values; and the financial server generates a corresponding content information to display to the user device according to the intent character. The automated intent extraction method of claim 1, wherein the content information is financial product information. The method of claim 1, wherein the webpage data is retrieved by a webpage data extractor (JavaScrip). The automated intent extraction method of claim 1, wherein the user device is a smart phone or a computer. An automatic intent extraction device comprising: at least one user device for browsing at least one webpage; a financial server, comprising a database, storing a meaning chart, comprising a plurality of the identification values, and the identification values respectively corresponding to At least one intent character, the financial server signal is connected to the user device to receive the webpage data of the webpage browsed by the user device, and converts the webpage data into a corresponding unique value, when the meaning chart has a pair And the identification value corresponding to the unique value is used to obtain the corresponding intention character by using the identification value corresponding to the unique value, to generate a corresponding content information according to the intention character to the user device display; when the meaning chart is not Having the identification value corresponding to the unique value, the webpage keyword of the webpage is retrieved, and at least one corresponding intent character is searched according to the webpage keyword to generate a corresponding content information according to the intent character Displaying to the user device, wherein the database further has a URL conversion table including a plurality of comparison URLs and a plurality of unique values, each of the Corresponding to the URL, there is at least one unique value. When the financial server determines the comparison URL of the corresponding website data in the website conversion table, it converts to a corresponding unique value; when the website conversion table does not have a comparison URL of the corresponding website data Converting to a new unique value, and storing the new unique value and the URL data to the URL conversion table, so that the financial server forms a new comparison URL, the financial server searches for the corresponding corresponding keyword based on the webpage keyword. After the intent character, storing the new unique value and the corresponding identification value, the intent character and the webpage keyword to establish the new unique value to the intent, so that each of the unique values corresponds to at least one of the identification values . The automated intent extraction device of claim 5, wherein the content information is financial product information. The automated intent extraction device of claim 5, wherein the user device further comprises a display to display the content information. The automated intent extraction device of claim 5, wherein the financial server retrieves the web site data through a web crawler (JavaScrip). The automated intent extraction device of claim 5, wherein the user device is a smart phone or a computer.