KR20110045293A - Service system and service method of providing on-line shoping mall information according to contents of web page - Google Patents

Abstract

PURPOSE: A service system and service method of providing online shopping mall information according to the contents of a web page are provided to stir up the purchase desire of a consumer by displaying the product information of a shopping mall directly related to the contents by analyzing the contents provided from content providers. CONSTITUTION: An online shopping mall(130) classifies sales products and posts the classified product through a web page. A content server(120) provides contents after generating each kind of contents. A service server(110) searches the product of a corresponding category through a core keyword. The service server matches the product information of the shopping mall with the shopping mall information display region of a newly generated web page. A user terminal displays the product information of the shopping mall with the contents.

Description

Meaning matching service system and method that automatically provides the product information of the shopping mall that best fits the contents of the Internet content {SERVICE SYSTEM AND SERVICE METHOD OF PROVIDING ON-LINE SHOPING MALL INFORMATION ACCORDING TO CONTENTS OF WEB PAGE}

The present invention relates to a system and method for providing content on a web, and more particularly, to analyze content such as news or blogs, and to provide product information of a shopping mall related to the content together with the content, thereby inspiring purchase intention. The present invention relates to a product information providing service system and method of a shopping mall related to contents.

Recently, as the use of the Internet becomes more common, various kinds of services such as internet portal sites, shopping malls, public relations sites, financial transactions, and blogs are provided through the web. For example, various types of content providers provide content on the web. Newspapers provide news pages to web users by generating the latest news content. At this time, the news page is displayed along with the news content and various advertisements or product information of the shopping mall for generating profits of the newspaper.

However, in the related art, since the products of a shopping mall exposed to a news page have nothing to do with the contents of the news, most users who are interested in the news do not have any interest in the products exposed to the web page.

The present invention has been proposed to solve the above problems, and an object of the present invention is to analyze the contents provided by the content providers and expose the product information of the shopping mall directly related to the contents to the corresponding contents page. It is to provide a product advertisement meaning matching service system and method for automatically providing the product information of the shopping mall that is most suitable for the contents of the Internet content that can inspire.

In order to achieve the above object, the system of the present invention includes an online shopping mall in which products to be sold are classified according to a certain category and posted through a web page; A content server generating various contents and storing the contents in a contents DB and providing the contents when the user accesses the contents; After receiving the product information from the online shopping mall, and analyzing the product information, to build a product information database that can classify each product into a category and search for the product by keyword, and retrieve the web pages from the content server A service server for extracting a key keyword, searching for a product of a corresponding category in the product information database using the key keyword, and matching the product information of the shopping mall to the shopping mall information display area of the newly created web page; And a user terminal that displays product information of a shopping mall for purchasing a product associated with the content together with the content when connected to the content server.

In addition, in order to achieve the above object, the method of the present invention comprises the steps of taking a product information from an online shopping mall, classifying the product into categories, and building a product information database to search by keyword; Extracting a category and a tag word by analyzing a content of the content by obtaining a content web page from a content server; Searching for a category and a tag word extracted from the product information database to match a content of a content and a product; And providing product information of a shopping mall matching the corresponding content to the content web page of the content server.

The product information providing service method of the shopping mall related to the content content further includes the step of processing a purchase procedure by moving to a product purchase page of the shopping mall when the product of the shopping mall on the content web page is selected. The product information database, which is a news or a blog, is classified into multiple categories, can be searched by keyword, and stores product page link information of a shopping mall where a corresponding product can be purchased.

According to the present invention, by analyzing the web page of the web site that provides the content, such as news or blog, there is an effect that can be motivated to buy by providing product information of the shopping mall related to the content with the content.

The technical problems achieved by the present invention and the practice of the present invention will be more clearly understood by the preferred embodiments of the present invention described below. The following examples are merely illustrative of the present invention and are not intended to limit the scope of the present invention.

1 is a block diagram illustrating an entire system for providing a product information providing service of a shopping mall related to contents contents according to the present invention.

As shown in FIG. 1, a system for providing a product information service of a shopping mall related to contents content according to the present invention includes a service server 110, a content server 120, and a shopping mall server connected through the Internet 102. 130, the user terminal 140. The product link database 112 is connected to the service server 110, and the content database 122 is connected to the content server 120.

Referring to Figure 1, the shopping mall 130, for example, auction, G-market, GS shopping, such as online shopping malls to sell goods in a certain category (clothing / maternity products / furniture / life / hobby / sports ... etc.) After categorizing and posting through the shopping mall web page, users can make purchases through the Internet.

The content server 120 generates a content such as news in the case of a media company server, stores the content in the content DB 122, and provides the corresponding content when the user accesses the content server. The content that can be analyzed can be arbitrary web pages as well as web pages provided by specific sites such as news or blogs.

The service server 110 for providing a service according to the present invention first receives the product information from the shopping mall 130, analyzes the product information, and classifies each product by category as shown in Table 1 below, and classifies the corresponding product. The product information database 112 which can be searched by a keyword (tag) is constructed.

 Product classification  Product classification Product keywords Product display Shopping mall links  Home Appliances  TV  Soap opera, newlyweds

http://listings.auction.com/Category/List.aspx?category=29220000&frm=homecib5 ... ... ... ... ... clothing  Women's Clothing Autumn, fashion

http://promotion.auction.com/promotion/md/eventview.aspx?txtmd=024771ee96

The service server 110 uses a crawler to retrieve newly generated web pages from the content server 120 to classify categories, extract tag words, and then use the tag words as keywords in the product information database as shown in Table 1 above. The product is searched by the corresponding category and the tag, and the product information of the shopping mall is provided to the shopping mall connection area of the newly created web page.

Accordingly, when the user accesses the content server 120 and has a web page containing the content desired by the user, the web page may purchase a product associated with the content together with the desired content as shown in FIG. 3. Product information is displayed.

When the user clicks on the product image, the user is directed to the product purchase web page of the shopping mall, and the product can be purchased immediately.

2 is a flowchart illustrating a procedure for performing a service for providing product information of a shopping mall related to content contents according to the present invention, and FIG. 3 is a schematic diagram of a screen for providing content and shopping mall product information according to the present invention.

Referring to FIG. 2, the shopping mall 130 includes web pages for selling various products. The service server 110 for providing a service according to the present invention takes the product information from the shopping mall 130, analyzes the product information, classifies the goods according to a predetermined category, and searches the goods together with the product keywords for searching the goods. The data is stored in the information database 112 (S1 to S4).

The content server 120 generates content and stores the content in the content database 122. The service server 110 according to the present invention obtains a new web page from the content server 120 by using a crawler, analyzes the content using an ontology and semantic technology, determines a category, and extracts a tag word (S5 ~). S8). Then, the product information database 112 is searched with a tag in the corresponding category to find products that match the content, and the content and the product are matched to the content server 20 (S9 and S10).

Then, when the user accesses the content server 120, the content server 120 displays the desired information and product information of the shopping mall related to the content of the content as shown in Figure 3 (S11, S12). Referring to FIG. 3, on the screen 150 of the web page, product information related to the content together with the content 152 is displayed on the shopping mall information display area 154.

If the user clicks on the product in the advertisement area after subscribing to the content, the user can go directly to a web page where the corresponding product in the shopping mall can be purchased and make a purchase and payment (S13 to S15).

Thereafter, the shopping mall 130 pays a service fee based on the product advertisement service to the service server 110, and the service server 110 distributes the revenue to the content server 120 (S16 and S17).

The present invention has been described above with reference to one embodiment shown in the drawings, but those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom.

1 is a block diagram illustrating an entire system for providing a product information providing service of a shopping mall related to contents contents according to the present invention;

2 is a flowchart illustrating a procedure for performing a service for providing product information of a shopping mall related to content contents according to the present invention;

3 is a schematic diagram of a screen providing content and shopping mall product information according to the present invention.

DESCRIPTION OF THE REFERENCE NUMERALS

102: Internet 110: service server

112: product information DB 120: content server

122: content DB 130: shopping mall

140: user

Claims (5)

An online shopping mall in which products to be sold are classified according to a certain category and posted through a web page; A content server generating various contents and storing the contents in a contents DB and providing the contents when the user accesses the contents; After receiving the product information from the online shopping mall, and analyzing the product information, to build a product information database that can classify each product into a category and search for the product by keyword, and retrieve the web pages from the content server A service server for extracting a key keyword, searching for a product of a corresponding category in the product information database using the key keyword, and matching the product information of the shopping mall to the shopping mall information display area of the newly created web page; And When connected to the content server, and automatically provides the product information of the shopping mall that best suits the content of the Internet content, characterized in that it comprises a user terminal that displays the product information of the shopping mall that can purchase the product associated with the content together with the content. Product advertising meaning matching service system. The method of claim 1, wherein the product information database The category is categorized into multiple stages and can be searched by keyword, and the product information of the shopping mall that is most suitable for the contents of the Internet is automatically stored. Product advertising meaning matching service system. Constructing a product information database to retrieve product information from an online shopping mall, classify products into categories, and search by keywords; Extracting a category and a tag word by analyzing a content of the content by obtaining a content web page from a content server; Searching for a category and a tag word extracted from the product information database to match a content of a content and a product; And And providing product information of a shopping mall matching the corresponding content to the content web page of the content server. The method of claim 3, wherein the product advertisement meaning matching service method When the product of the shopping mall on the content web page is selected, moving to the product purchase page of the shopping mall and providing the product information of the shopping mall most suitable for the contents of the Internet, characterized in that further comprising the step of processing the purchase process. Commodity advertising means matching service method. The method of claim 3, wherein the content is news or a blog, The product information database A product that automatically provides product information of a shopping mall that is most suitable for the contents of the Internet, characterized in that the category is classified in multiple stages and can be searched by keyword, and product page link information of a shopping mall for purchasing a corresponding product is stored. Ad Meaning Matching Service Method.

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