KR102195021B1 - Apparatus for Advertisement Agency Service and Controlling Method Thereof - Google Patents

Abstract

The present invention relates to an online service apparatus. According to an aspect of the present invention, provided is an online service apparatus comprising: an advertisement product management unit for receiving a product desired for advertisement from an advertiser terminal; a sales mall management unit which issues link address information of a sales mall to a creator device, creates a sales mall linked to the issued link address information, and arranges at least some of products in the sales mall; and a control unit which controls at least one of the advertisement product management unit and the sales mall management unit. The control unit distributes a preset ratio of sales revenue sold in the sales mall to the creator device when the product arranged in the sales mall is sold from a viewer terminal.

Description

Online service device and its control method {Apparatus for Advertisement Agency Service and Controlling Method Thereof}

The present invention relates to an online service device and a control method of the device, and more particularly, to an online service device that enables advertisement consumption and product sales through single-person media, and a control method of the device.

One-person media is a medium in which individuals plan, produce, and distribute content, and can be understood as a concept encompassing social media such as YouTube.

Thanks to the popularization of the Internet, individuals who have gradually increased their influence in various places in society are now raising their voices in the media field, and the so-called one-person media era has emerged.

Creators who produce and upload videos on social media can be called'creators', and the number of creators is increasing significantly with the development of single-person media.

Among the numerous creators, creators who enjoyed high popularity and influence as much as celebrities appeared, and they made numerous viewers as loyal customers. These loyal customers consume the content of their favorite creators in the form of'subscription' on a video platform such as YouTube.

As many people subscribe to and watch the content created by creators, the value of the video content created by the creators rises, generating revenue, and the creators have established themselves as a job.

However, despite the existence of numerous single-person media and creators that operate it, creators contact advertisers through individual channels and individually conduct advertisements through contracts with advertisers, so the utility value is somewhat lower than the explosive power. have.

Korean Registered Patent Publication No. 10-1808775 (2017.12.07) Korean Registered Patent Publication No. 10-1790312 (2017.10.19)

Embodiments of the present invention are intended to provide an online service device that enables advertisement consumption and product sales through single-person media, and a control method of the device.

In addition, it is intended to provide an online service device capable of providing revenue to creators who operate single-person media and advertising at low cost to advertisers, and a method of controlling the device.

In addition, it is intended to provide a card company an online service device capable of attracting customers at low cost and a control method of the device.

An online service device according to an embodiment of the present invention includes: an advertisement product management unit for receiving a product desired for advertisement from an advertiser terminal; A sales mall management unit that issues link address information of a sales mall to a creator device, creates a sales mall linked to the issued link address information, and arranges at least some of the products in the sales mall; And a control unit for controlling at least one of the advertisement product management unit and the sales mall management unit, wherein the control unit includes a predetermined amount of sales revenue sold at the sales mall when the products arranged in the sales mall are sold from a viewer terminal. The ratio can be distributed to the creator device.

In addition, the online service device according to an embodiment of the present invention includes a creator information management unit that stores creator information input from the creator device and classifies social media operated by the creator according to categories; Further comprising an advertisement product matching unit for matching the category of the product desired for advertisement with the category of the social media operated by the creator, wherein the control unit belongs to the matching category when creating a sales mall linked with the link address information Products that are present can be allocated to the sales mall.

In addition, the control unit of the online service device according to an embodiment of the present invention may issue one sales mall link address for each social media account operated by the creator.

In addition, the online service device according to an embodiment of the present invention further includes a financial cooperation unit capable of storing card subscription information provided from the financial information providing device, and the control unit transmits at least part of the card subscription information to the sales mall. You can expose it.

In addition, in the online service apparatus according to an embodiment of the present invention, the arrangement of products launched in the sales mall may be changed by setting of a creator operating the sales mall.

In addition, the arrangement of products launched in the sales mall by the control unit of the online service apparatus according to an embodiment of the present invention may be changed according to a screen of a content on which a link address is displayed.

In addition, a method for controlling an online service device according to an embodiment of the present invention includes the steps of: receiving a product for advertisement from an advertiser terminal; Issuing link address information of a sales mall to a creator device, creating a sales mall linked to the issued link address information, and arranging at least some of the products in the sales mall; When the products arranged in the sales mall are sold from a viewer terminal, a predetermined ratio of sales revenues sold in the sales mall may be distributed to the creator device.

In addition, the creator device of the method for controlling the online service device according to an embodiment of the present invention issues link address information of a sales mall, creates a sales mall linked to the issued link address information, and generates at least some of the products. Arranging in the sales mall may include storing creator information input from a creator device and classifying social media operated by the creator according to categories; Matching the category of the product desired for advertisement with the category of social media operated by the creator; When generating a sales mall linked with the link address information, the step of allocating products belonging to the matching category to the sales mall may be further included.

In addition, the method for controlling an online service device according to an embodiment of the present invention further includes storing card subscription information provided from a financial information providing device and exposing at least part of the card subscription information to the sales mall. I can.

The online service apparatus and the control method of the apparatus according to the embodiments of the present invention may enable advertisement consumption and product sales to be made through social media.

In addition, it is possible to provide an online service device capable of providing revenue to creators operating social media and advertising at low cost to advertisers, and a method of controlling the device.

In addition, it is possible to provide a card company with an online service device capable of attracting customers at low cost and a method of controlling the device.

1 is a diagram showing an online service system according to an embodiment of the present invention.
2 is a diagram illustrating a screen displayed on the viewer terminal of FIG. 1.
3 is a diagram illustrating a screen of a sales mall displayed by clicking a link address of the viewer terminal of FIG. 2.
4 is a block diagram showing a detailed configuration of the online service device of FIG. 1.
5 is a flowchart illustrating a control process of the online service device of FIG. 1.

Hereinafter, specific embodiments of the present invention will be described in detail with reference to the drawings.

In addition, in describing the present invention, when it is determined that a detailed description of a related known configuration or function may obscure the subject matter of the present invention, a detailed description thereof will be omitted.

1 is a diagram showing an online service system according to an embodiment of the present invention, FIG. 2 is a diagram showing a screen displayed on the viewer terminal of FIG. 1, and FIG. 3 is a sales displayed by clicking a link address of the viewer terminal of FIG. It is a diagram showing a screen of a mall.

1 to 3, the online service system 10 according to the embodiment of the present invention includes a creator device 110, a viewer terminal 120, an advertiser terminal 130, a communication network 140, a social media device ( 200), may include some or all of the online service device 300 and the financial information providing device 400.

In the online service system 10 according to an embodiment of the present invention, a personal sales mall is created to creators operating social media, and advertisement products are recruited to advertisers who want advertisements, and then the products are provided to be sold at the personal sales mall. can do.

In this case, the creator may take a certain amount of the proceeds of the product sold through his personal sales mall and/or the proceeds of attracting card customers. In addition, advertisers can sell and promote their products at low prices, and card companies can attract card customers by opening a card subscription link to a personal sales mall operated by the creator. A detailed configuration for implementing this will be described as follows.

The creator device 110 may include a device for operating social media. For example, the creator device 110 may include a laptop computer, a desktop computer, a tablet PC, a smart phone, and a wearable device.

In addition, the creator device 110 includes a content input unit (not shown) and a content transmission unit (not shown) that can be transmitted to the social media device 200 at the same time as the content is produced when real-time broadcasting is performed on the social media device 200 to be described later. (Not shown) may be included.

Here, the social media device 200 may be understood as a device that can be viewed and shared by a general user after uploading a video or various data. For example, the social media device 200 may be a server that provides services such as YouTube, African TV, Instagram, Facebook, and Kakao Talk.

A creator using the creator device 110, that is, a single media operator, may access the service of the online service device 300 and use the service according to the embodiment of the present invention through membership registration or the like.

For example, a service according to an embodiment of the present invention may be referred to as a cresharp service. Here, Creeshop may be a compound word of a creator and (online) shop, and may mean a creamer shop. Creamers is an expression that enhances content in online shopping, and can be understood as a compound word of creative and e-commerce.

In addition, when a creator (single media operator) subscribes to the service provided in an embodiment of the present invention, an online sales mall for the creator is created, and a certain portion of the revenue sold at the created online sales mall is sent to the creator. Can be distributed.

The viewer terminal 120 may be a device for viewing social media and purchasing products. For example, the viewer terminal 120 may include a laptop computer, a desktop computer, a tablet PC, a smart phone, and a wearable device.

The advertiser terminal 130 may be a device for transmitting a product desired for advertisement to the online service device 300. For example, the advertiser terminal may include a laptop computer, a desktop computer, a tablet PC, a smart phone, and a wearable device.

The communication network 140 may include all wired and wireless communication networks. For example, a wired/wireless Internet network may be used or interlocked as the communication network 140. Here, the wired network includes an Internet network such as a cable network or a public telephone network (PSTN), and the wireless communication network includes CDMA, WCDMA, GSM, Evolved Packet Core (EPC), Long Term Evolution (LTE), and Wibro networks. It is meant to include. Of course, the communication network 140 according to an embodiment of the present invention is not limited thereto, and may be used as an access network for a next-generation mobile communication system to be implemented in the future, for example, a cloud computing network or a 5G network under a cloud computing environment. For example, when the communication network 140 is a wired communication network, the access point in the communication network 140 can be connected to the switching center of the telephone office, but in the case of a wireless communication network, data is accessed by accessing SGSN or GGSN (Gateway GPRS Support Node) operated by a communication company. Alternatively, data can be processed by accessing various repeaters such as BTS (Base Station Transmission), NodeB, and e-NodeB.

The communication network 140 may include an access point. Here, the access point includes a small base station such as a femto or pico base station that is frequently installed in a building. Femto or pico base stations are classified according to the number of units that can be connected to the creator device 110, the viewer terminal 120, the advertiser terminal 130, and the like according to the classification of the small base station. Of course, the access point may include a short-range communication module for performing short-range communication such as Zigbee and Wi-Fi with at least one of the creator device 110, the viewer terminal 120, and the advertiser terminal 130. The access point may use TCP/IP or Real-Time Streaming Protocol (RTSP) for wireless communication. Here, short-range communication may be performed in various standards such as Bluetooth, Zigbee, infrared, radio frequency (RF) such as ultra high frequency (UHF) and very high frequency (VHF), and ultra wideband communication (UWB) in addition to Wi-Fi. Accordingly, the access point extracts the location of the data packet, designates the best communication path for the extracted location, and transfers the data packet along the designated communication path to the next device, such as the social media device 200 or the online service device 300. Can be delivered to. The access point can share several lines in a general network environment, and includes, for example, a router, a repeater, and a repeater.

The social media device 200 may include a server that provides various types of social media services such as Facebook, YouTube, and Instagram to the viewer terminal 120. In an embodiment of the present invention, the social media device 200 may be a server that provides a YouTube platform. Creators can provide advertisements to viewers through a portion of the screen provided by the social media device 200, and this advertisement link (A) accesses YouTube (social media device 200) with their account address to advertise You can register. When registering an advertisement, the creator may register link address information issued by the online service device 300. Accordingly, the link address A of the sales mall as shown in FIG. 2 may be exposed on the content screen.

Viewers who watch social media can access the creator's sales mall B by clicking the link address A of the sales mall through the viewer terminal 120 (see FIG. 3).

Advertising products (eg, lipstick A and lipstick B) assigned from the online service device 300 may be displayed on the sales mall B. Here, the arrangement of products disclosed in the sales mall B may be changed by the setting of the creator who operates it. However, the present invention is not limited thereto, and the link may be changed according to the type of content to be displayed. For example, when a viewer clicks a link displayed on a lipstick-related content screen through the viewer terminal 120 to access the sales mall B, a lipstick-related product may be displayed at the top of the sales mall B screen. .

In addition, the arrangement of products displayed on the sales mall (B) may vary according to the number of sales sold through the sales mall (B). For example, when lipstick is sold the most in the sales mall B, the lipstick product may be displayed on the top of the screen of the sales mall B.

The online service device 300 may create a personal sales mall with the creator device 110, receive an advertisement product to an advertiser who wants to advertise, and then provide the product to be sold at the personal sales mall. A detailed configuration of the online service device 300 will be described later.

The financial information providing device 400 may include a bank server or a card company server. The financial information providing device 400 may be interlocked with the online service device 300. For example, the card company server provides the card subscription link (D) necessary for a new card registration to the online service device 300, and the online service device 300 provides the card subscription link (D) to the sales mall (B). You can make it exposed. Through this process, card customers can be attracted through a sales mall. The sales mall exemplified in this embodiment is generated by a link address issued from the online service device 300 to the creator device 110, and it is understood that one personal sales mall is provided per account of the creator device 110. I can.

The creator may receive one or more sales malls per one social media (eg, YouTube) operated by the creator from the online service device 300.

5 is a flowchart illustrating a method of providing a service through the online service device 300 according to an embodiment of the present invention.

2 to 5, the financial alliance unit 390 of the online service device 300 may store financial information provided from the financial information providing device 400. Here, the financial information providing device 400 may be a card company server, and the online service device 300 may induce a card subscription of a viewer using the viewer terminal 120 in connection with the card company server.

The advertisement product management unit 310 of the online service device 300 may receive a product desired for advertisement from the advertiser terminal 130 and classify the received product into a preset category (step S1). For example, when an advertisement product (eg, lipstick) is received by the advertisement product management unit 310 through the advertiser terminal 130, the advertisement product management unit 310 may classify the lipstick into a cosmetic category. Here, the preset category may be set by the administrator of the online service device 300.

Thereafter, when the creator registers as a member with the online service device 300 through the creator device 110, the sales mall management unit 320 of the online service device 300 sets the link address of the sales mall to the creator device 110. It is issued to and can generate a sales mall linked to the issued link address information (S2).

Here, since each creator independently receives the link address of the sales mall through the creator device 100, the online service device 300 may have only one link address and the sales mall issued to each creator. The managed sales mall may have a plurality of link addresses and sales malls (one or more links and link addresses may be issued for each creator).

When registering as a member, the creator information management unit 330 of the online service device 300 may request the creator device 110 for a category of social media (eg, YouTube) operated by the creator. For example, when the creator information management unit 330 requests a category input from the creator device 110, the creator may select a cosmetic category related to the social media (eg, YouTube) operated by the creator. However, the cosmetic category is merely exemplary, and the type and number of categories are not limited thereto. In this case, the creator information management unit 330 may store the input creator information and manage content of social media operated by the creator for each category.

In addition, in the case of issuing the link address of the sales mall to the creator device 110, the advertisement product matching unit 340 of the online service device 300 includes the category of the advertisement product input from the advertiser terminal 130 and the creator input. After matching the categories of contents, advertisement product information matching the categories may be provided to the creator device 110.

After that, the creator accesses the social media device 200 (for example, YouTube) through the creator device 110 and registers the link address information of the sales mall issued by the online service device 300 in their broadcasting channel. Can do it (S3).

Thereafter, when the viewer accesses a social media (eg, YouTube) through the viewer terminal 120 to play the video uploaded by the creator, the video screen displays the sales mall link address issued from the online service device 300 (A) may be exposed (S4).

Here, the form of exposing the link address (A) of the sales mall may be to expose the link address on a part of the screen, but is not limited thereto, and is exposed in the form of an intermediate advertisement upon interruption of indirect advertisement (PPL) or content. It can be exposed in various forms, such as.

Thereafter, the viewer can move to the sales mall (B) site by clicking the link address (A) of the sales mall exposed through the viewer terminal 120 (S5).

Advertising products matched from the online service device 300 may be sold on the sales mall (B) site. For example, if creator C is a creator who uploads beauty-related broadcasts, when registering as a member of the online service device 300, it is classified as a cosmetic category, and lipstick A and lipstick B are assigned as advertisement products from the online service device 300. I can.

After that, creator C can arrange lipstick A and lipstick B assigned to his sales mall, and advertise and sell lipstick A and lipstick B. Here, on the screen of the sales mall (B) that sells lipstick A and lipstick B, card subscription links (D, D') based on financial information provided from the financial information providing device 400 are displayed, and the viewer has a card subscription link. By clicking (D, D'), you can sign up for a card with discount benefits when purchasing an item (eg, lipstick). The financial information providing device 400 (eg, a card company server) may provide a certain portion of the card profit subscribed by the sales mall B to the online service device 300.

Thereafter, the viewer can purchase a product (eg, lipstick A) at the sales mall B or sign up for a card through the card subscription links D and D'of the sales mall B. At this time, when a product (eg, lipstick A) is sold at the sales mall (B) or a card subscription is made, the online service device 300 from the advertiser terminal 130 and/or the financial information providing device 400 ) Can be deposited (S6, S6').

Thereafter, when the products arranged in the sales mall are sold from the viewer terminal 120, the sales profits sold in the sales mall may be distributed to the creator device 110 (S7). Here, a preset ratio of sales revenue may be distributed to the creator device 110, and the preset ratio may be managed by the profit management unit 350. For example, when the number of products sold in the sales mall B is large, a preset ratio of sales revenue distributed to creator C may increase.

Meanwhile, the creator may register products in the sales mall issued from the online service apparatus 300, and the arrangement of products arranged in the sales mall B may be changed.

In addition, each of the above-described processes may be controlled by the controller 370 of the online service device 300.

The physical configuration of the above-described online service device 300 will be described as follows.

The online service device 300 includes an advertisement product management unit 310, a sales mall management unit 320, a creator information management unit 330, an advertisement product matching unit 340, a revenue management unit 350, a storage unit 360, and a control unit ( 370), may include a financial alliance unit 390.

The advertisement product management unit 310 may receive a product desired for advertisement from the advertiser terminal 130.

In addition, the advertisement product management unit 310 may classify the product received from the advertiser terminal 130 into a preset category. For example, when lipstick is received as an advertisement product in the advertisement product management unit 310 through the advertiser terminal 130, the advertisement product management unit 310 may classify the lipstick into a cosmetic category.

The sales mall management unit 320 may issue the link address information of the sales mall to the creator device 110 and generate a sales mall linked with the issued link address information.

In addition, the sales mall management unit 320 may arrange at least some of the products received from the advertiser terminal 130 in the sales mall.

The creator information management unit 330 may store creator information input from the creator device 110 and classify social media operated by the creator according to categories. For example, when a creator who subscribes to the online service device 300 operates a beauty-related social media (eg, YouTube), the social media operated by the creator may be classified into a cosmetic category.

The advertisement product matching unit 340 may match a category of a product desired for advertisement with a category of a social media operated by the creator. For example, in the case of a creator related to a car, a sales mall related to a car may be linked, and in the case of a creator related to a food, a sales mall related to the food may be linked.

The method for matching the creator and the sales mall may be various, and this varies according to the intention of the system designer, and thus the embodiment of the present invention will not be specifically limited to any one form. However, creators can operate a personal sales mall based on their social media based on the issued link address information.

Furthermore, the arrangement of products in the sales mall of each creator may be different. Specifically, even when C Creator and D Creator are assigned to advertise the same product, the product arrangement of the sales mall operated by C Creator and the sales mall operated by D Creator may be different. Such a product arrangement may be changed by the creator, may be automatically changed by the control unit 370 based on product sales, etc., and may also be changed according to the content of content uploaded by each creator.

In addition, the arrangement of products can be changed according to the propensity of viewers accessing the media, and for this purpose, the online service device 300 monitors the propensity of viewers accessing the single person media and automatically arranges the product arrangement through this. You can increase the sales of your product.

The revenue management unit 350 may determine a preset ratio of sales revenue distributed to the creator device 110. For example, when the number of products sold in a sales mall operated by C creators is large, a preset ratio of sales revenue distributed to the creator device 110 of C creators may increase.

The storage unit 360 may store product information sold in a sales mall. In addition, the storage unit 360 may store a sales mall program classified by creator. Of course, a single sales mall program called CreeShop could be driven, but the product arrangement could be automatically changed and provided based on the creator's media information.

The control unit 370 includes an advertisement product management unit 310, a sales mall management unit 320, a creator information management unit 330, an advertisement product matching unit 340, a revenue management unit 350, a storage unit 360, a financial cooperation unit ( 390) can be controlled.

For example, when a product arranged in a sales mall is sold from the viewer terminal 120, the controller 370 may distribute a preset ratio of sales revenue sold in the sales mall to the creator device 110. In addition, when creating a sales mall linked to the link address information, the controller 370 may allocate products belonging to the matching category to the sales mall. In addition, the controller 370 may issue one sales mall link address per social media account operated by the creator. In addition, the control unit 370 may expose at least some of the card subscription information to the sales mall. For example, the degree of card subscription may be a card subscription link for card subscription, and the card subscription link may be exposed to a sales mall by the control unit 370.

Here, the control unit 370 includes a CPU and a memory, and the CPU and memory may be formed into a single chip. The CPU includes a control circuit, an operation unit (ALU), an instruction analysis unit and a registry, and the memory may include RAM.

The financial alliance unit 390 may cooperate with the financial information providing device 400 (eg, a card company server) and the financial information providing device 400 under preset conditions.

The financial information providing device 400 can allocate the revenue to the online service device 300 as much as a preset profit for a new card member who is subscribed by the online service device 300, and this revenue is again used by the creator device 110. It can be distributed to creators (operators) through.

As described above, the online service device and the control method of the device according to the embodiment of the present invention have been described as specific embodiments, but this is only an example, and the present invention is not limited thereto, and the broadest scope according to the basic idea disclosed in the present specification. It should be construed as having a range. A person skilled in the art may combine and replace the disclosed embodiments to implement a pattern of a shape not indicated, but this also does not depart from the scope of the present invention. In addition, those skilled in the art can easily change or modify the disclosed embodiments based on the present specification, and it is clear that such changes or modifications also belong to the scope of the present invention.

110: creator device 120: viewer terminal
130: advertiser terminal 140: communication network
200: social media device 300: online service device
310: advertisement product management unit 320: sales mall management unit
330: Creator information management unit 340: Advertising product matching unit
350: revenue management unit 360: storage unit
370: control unit 390: financial cooperation department
400: financial information provision device

Claims (9)

An advertisement product management unit that receives a product for advertisement from an advertiser terminal and classifies the received product into a preset category;
A sales mall management unit that issues link address information of a sales mall to a creator device, creates a sales mall linked to the issued link address information, and arranges at least some of the products in the sales mall;
A creator information management unit that stores creator information input from the creator device when a creator registers as a member, and classifies the social media content by category by requesting to input a category of social media operated by the creator;
An advertisement product matching unit for matching the category of the product desired for advertisement with the category of social media operated by the creator, and providing advertisement product information corresponding to the category to the creator device;
A control unit for controlling at least one of the advertisement product management unit, the sales mall management unit, the creator information management unit, and the advertisement product matching unit; And
Including a financial partnership that can store card subscription information provided from the financial information providing device,
The control unit,
Issuing one sales mall link address for each social media account operated by the creator, and creating one sales mall for each social media account that can be operated by the creator,
When creating a sales mall linked with the link address information, products belonging to the matching category are allocated to the sales mall,
When the products arranged in the sales mall are sold from a viewer terminal, a preset ratio of sales revenue sold in the sales mall is distributed to the creator device,
The arrangement of the products launched in the sales mall is changed according to the screen of the content on which the link address is displayed or the product sales volume or the tendency of viewers who have accessed the social media,
An online service device that exposes at least part of the card subscription information to the sales mall.
delete delete delete delete delete Receiving a product for advertisement from an advertiser terminal and classifying the received product into a preset category;
Issuing link address information of one sales mall for each social media account operated by the creator with the creator device, and creating one sales mall for each social media account that can be operated by the creator:
Storing creator information inputted from a creator device when a creator registers as a member, and classifying the social media content by category by requesting input of a category of social media operated by the creator;
Matching the category of the product desired for advertisement with the category of social media operated by the creator, and providing advertisement product information matching the category to the creator device;
When creating a sales mall linked with link address information, assigning products belonging to the matching category to the sales mall and arranging them in the sales mall;
Changing the arrangement of products launched in the sales mall according to a screen of a content displaying a link address or a product sales volume or a tendency of viewers accessing social media;
Storing card subscription information provided from a financial information providing device, and exposing at least part of the card subscription information to the sales mall; And
When the products arranged in the sales mall are sold from a viewer's terminal, a predetermined ratio of sales revenues sold in the sales mall is distributed to the creator device.
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