TWI601082B - Method of selling goods at a reduced price - Google Patents

Method of selling goods at a reduced price Download PDF

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TWI601082B
TWI601082B TW104120248A TW104120248A TWI601082B TW I601082 B TWI601082 B TW I601082B TW 104120248 A TW104120248 A TW 104120248A TW 104120248 A TW104120248 A TW 104120248A TW I601082 B TWI601082 B TW I601082B
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price
time
server
product
consumer
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TW104120248A
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TW201629872A (en
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Hsin Huang
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Huang Xin
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Description

降價銷售商品之方法 Method of selling goods at a reduced price

本發明係為一種販售商品的自動降價方法,尤指一種在指定時間內經由參考資料判斷是否要進行降價的方法。 The invention is an automatic price reduction method for selling goods, in particular a method for judging whether a price reduction is to be made via reference materials within a specified time.

按,現代網路設備的發達,資訊傳遞的速度較以往快速許多,尤其是經由網路進行物品買賣的行為,透過許多網路交易平台的設置,可以供使用者在平台上進行物品的交易。 According to the development of modern network equipment, the speed of information transmission is much faster than before, especially the behavior of buying and selling goods through the Internet. Through the setting of many online trading platforms, users can conduct transactions on the platform.

交易平台作動的方式包括定價販賣的設定模式,然而,此方式皆是由販售者經由網站平台定義其商品的數量與價值,販售時間則依照設定值進行,在這期間,商品販售的金額是保持不變的,除非販售者自行修改。 The way the trading platform moves includes the setting mode of pricing and selling. However, this method is defined by the seller to define the quantity and value of the goods through the website platform, and the selling time is carried out according to the set value. During this period, the goods are sold. The amount remains the same unless the seller modifies it.

事實上,對於具有時效性的商品,其價值會隨著時間的流逝而逐漸減少,尤其是食品或是旅館業。食品是因為其使用期限的限制,而旅館業是因為一但時間過了,其剩餘未被入住的空房(即對應稱為庫存房間)將會無法產生收入。但,一般旅館業者都會抱著惜售之心態,不願意直接公開以低價出售未售出之庫存房間。 In fact, for time-sensitive goods, their value will gradually decrease over time, especially in the food or hotel industry. Food is limited by the period of use, and the hotel industry is because once the time has passed, the remaining unoccupied vacancies (that is, corresponding to the inventory room) will not generate income. However, the general hotel industry will be reluctant to sell, unwilling to directly open the sale of unsold inventory rooms at low prices.

雖然,有少許平台業者將旅館資訊整合,將旅館未售出之庫存做出一個清倉促銷,但只要求旅管業者低賣出,達到清倉之效果,換言 之,即為懸崖式(一次性)的降價方式,對於旅管業者而言,在集體削價競爭的平台中,是不易產生利潤的。 Although there are a few platform operators who integrate hotel information and make a clearance sale for the unsold inventory of the hotel, they only require the travel management to sell low to achieve the effect of clearance, in other words. It is a cliff-type (one-time) price reduction method. For the tourism industry, it is not easy to generate profits in the platform of collective price reduction competition.

故在採用現有的方式與機制進行降價銷售時,是不易取得獲利的。 Therefore, when using existing methods and mechanisms for price reduction sales, it is not easy to make a profit.

鑑於上述問題,本發明係提供一種販售商品之降價銷售方法,可由業者自行設定開始清倉時間、結束清倉時間、最低接受價格及清倉數量,由系統進行階梯式降價或是依參考資料自動下降價格。透過參考資料的設定,系統可更貼近商品實際注目的狀況,並依照其狀況調整降價幅度,使消費者與販售者取得價格上的平衡,克服習知販售者僅能依感覺猜測市場狀態來決定降價金額的幅度。 In view of the above problems, the present invention provides a method for selling a sale price of a commodity, which can be set by the operator to start the clearance time, the end of the clearance time, the minimum acceptance price, and the quantity of the clearance, and the system can perform a stepwise price reduction or automatically reduce the price according to the reference data. . Through the setting of reference materials, the system can be closer to the actual situation of the products, and adjust the price reduction according to their status, so that consumers and sellers can achieve a price balance, overcoming the knowledge that the seller can only guess the market status according to the feeling. To determine the extent of the price reduction.

於此合先敘明,買方付款的方式可包括轉帳、信用卡支付或是第三方支付等方式,只要可以證明款項為已支付狀態,即可供業者安心的完成交易。 As described above, the payment method of the buyer may include a transfer, a credit card payment, or a third-party payment. As long as the payment can be proved to be paid, the transaction can be completed with peace of mind.

本發明之其中一方法步驟可包括:一組賣方庫存條件設定可達成階梯式降價、一訊息推送動作、一付款確認步驟及業者告知步驟。 One of the method steps of the present invention may include: a set of seller inventory condition settings may achieve a stepped price reduction, a message push action, a payment confirmation step, and an operator notification step.

其中庫存降價條件設定步驟是由一個業者訂立出其清倉數量、開始時間、結束時間及最低價格,程式可自行運算,當計算時間或數數到達計算目標時,價格會依次往下階調降直到業者定義之最低價格。當業者輸入定義後,本平台會由網頁或行動軟體推送(Push Notification)方式傳送給固定及非固定消費者。其價格可像階梯式下降,當消費者同意價格 後,進行購買及完成付費的動作,系統將會發出一成功購買的通知給該旅館業者。 The inventory price reduction condition setting step is to determine the quantity of the clearance, the start time, the end time and the lowest price by an operator. The program can calculate by itself. When the calculation time or the number reaches the calculation target, the price will be lowered to the next step until the next step. The lowest price defined by the operator. After the operator enters the definition, the platform will be transmitted to the fixed and non-fixed consumers by webpage or mobile notification (Push Notification). Its price can be lowered like a step, when the consumer agrees to the price After the purchase and completion of the payment, the system will issue a notice of successful purchase to the hotel provider.

由上述的步驟,消費者不需逐一各別查詢每一業者,本平台會推送出低價再低價的訊息,對於業者清理庫存有更佳的方式及管道。 From the above steps, consumers do not need to query each industry individually, and the platform will push out the low-cost and low-price information, which has better ways and channels for the industry to clear the inventory.

當價格如階梯式下降時,業者確認第一開始時間及價格,消費者可參考其個人理想價格進行購買。 When the price falls in a stepwise manner, the operator confirms the first start time and price, and the consumer can purchase it with reference to his personal ideal price.

若庫存仍然存在,系統將自動計算進入第二級時間與價格,送出及展現訊息供消費者做購買動作,以上動作重覆直到業者提供之停止時間或最底價格,以到達清倉之目的。 If the inventory still exists, the system will automatically calculate the time and price to enter the second level, send and display the message for the consumer to make the purchase action, the above actions are repeated until the stop time or the lowest price provided by the operator to reach the purpose of clearing.

本發明再提供一種自動降價銷售平台降價販售的訂房系統,其係包括一伺服器(群/雲端運算),伺服器(群/雲端運算)係透過網路與複數個訂房者終端設備及複個業者終端設備進行資訊傳遞;任何一個業者在終端設備設定清房間庫存條件;並經由該伺服器(群/雲端運算)推送出價格至消費者,若消費者進行購買,在該伺服器(群/雲端運算)進行購買及付款動作,當該動作完成後,伺服器(群/雲端運算)將推送出訊息至相對應之旅館業者。 The invention further provides a reservation system for the price reduction sales of the automatic price reduction sales platform, which comprises a server (group/cloud computing), and the server (group/cloud computing) is connected to the plurality of subscriber terminal devices through the network and The operator terminal device performs information transmission; any one of the operators sets the room inventory condition in the terminal device; and pushes the price to the consumer via the server (group/cloud computing), if the consumer makes a purchase, the server (group) /Cloud computing) to make purchases and payment actions, when the action is completed, the server (group / cloud computing) will push the message to the corresponding hotel provider.

藉由此系統,可供業者經由終端設備完成降價販售房間設定與接受訂房完成的相關資訊,提升完成清理庫存作業的便利性,亦可再配合推播技術(Push Notification Service)發送清庫存價格,以使消費者得知相關資訊及結果。 With this system, the operator can complete the information related to the price reduction and sales room setting and the completion of the reservation through the terminal equipment, improve the convenience of completing the inventory clearing operation, and can also send the clear inventory with the Push Notification Service. Price to enable consumers to know relevant information and results.

因為每位消費者對於低價的定義不同,業者藉此可以到達降價販售及並無在第一時間展現底價而取得較高的營收。 Because each consumer has a different definition of low prices, the industry can reach the price cuts and does not show the reserve price at the first time to achieve higher revenue.

本發明係再提供一種降價銷售商品之方法,其係於指定時間內由系統經網路將商品自動進行降價至售完或是至時間結束,其中,系統於指定的時間點根據至少一參考資料判斷是否降價或是降價的金額。 The invention further provides a method for selling goods at a reduced price, which is automatically reduced by the system through the network to the end of the sale or to the end of the time within a specified time, wherein the system is based on at least one reference material at a specified time point. Determine whether the price is reduced or the amount of the price reduction.

根據所述之參考資料來進行降價幅度的調整或執行,藉以提升以較最低底限價格高的售價售出之機會。 The adjustment or execution of the price reduction is carried out based on the reference materials mentioned, in order to increase the chance of selling at a price higher than the lowest limit price.

較佳者,參考資料係可包括商品在時間間隔內被瀏覽次數或是各次瀏覽平均時間長度,藉由此些參考資料可作為商品受注目程度的量測基準,進而可作為判斷降價幅度用。 Preferably, the reference data system may include the number of times the product is viewed in the time interval or the average length of time of each browsing, and the reference materials may be used as a measurement basis for the degree of attention of the product, and thus may be used as a judgment for the price reduction range. .

較佳者,當經過判斷未降價的連續次數達預設值時,則系統將直接進行降價。 Preferably, when it is judged that the number of consecutive times of the price reduction has reached a preset value, the system will directly perform the price reduction.

較佳者,進一步依照商品在時間間隔內被瀏覽次數或是各次瀏覽平均時間決定降價的金額及一參考資料擷取手段。 Preferably, the amount of the price reduction and a reference data acquisition method are further determined according to the number of times the product is viewed in the time interval or the average time of each browsing.

較佳者,可整合上述各參考資料,經由數值化並合併計算後,統一利用門檻值來選擇對應的降價幅度,藉此可達到非線性之降價。 Preferably, the above reference materials can be integrated, and after the numerical calculation and the combination calculation, the threshold value is uniformly used to select the corresponding price reduction range, thereby achieving a nonlinear price reduction.

本發明係再提供一種降價銷售庫存商品之銷售平台,其包括一伺服器、一銷售者輸入頁面與一商品頁面。 The invention further provides a sales platform for selling goods at a reduced price, which comprises a server, a seller input page and a product page.

一伺服器,其儲存複數筆待銷售的商品,經由網路進行銷售;一銷售者輸入頁面,其連接至該伺服器,用以供銷售者輸入或選擇降價對應之設定條件及對應之參考資料;一商品頁面,其連接至該伺服器,用以供消費者觀看商品資訊與價格,並引導消費者完成購買作業;一參考資料擷取手段,其擷取自各IP位址於該商品頁面讀取 停留時間長度或是於該伺服器計算該商品頁面被觀看的次數或是於該伺服器計算該商品頁面被同一IP位址開啟的次數。 a server that stores a plurality of items to be sold and sells via the network; a seller input page that is connected to the server for the seller to input or select a setting condition corresponding to the price reduction and corresponding reference materials a product page connected to the server for the consumer to view the product information and price, and to guide the consumer to complete the purchase operation; a reference data retrieval method, which is taken from each IP address on the product page Read The length of the dwell time is either the number of times the server calculates the number of times the product page is viewed or the number of times the server calculates that the product page is opened by the same IP address.

較佳者,進一步包括一主動通知手段,其係於商品降價後,主動發出通知至有追縱商品的消費者所設定的電子郵件位置或是行動通訊裝置。 Preferably, the method further comprises an active notification means for actively issuing a notification to the email location set by the consumer having the tracking product or the mobile communication device after the price reduction of the commodity.

本發明係再提供一種業者終端設備,其經由網路與一伺服器進行訊號傳遞,及,可用以與該伺服器訊號連接,設定降價條件、設定參考資料與接收自該伺服器所發送出成交訊息;於成交之後,直接修改管理內部庫存的剩餘數量。藉以可減化販售者的作業,提升便利性。 The present invention further provides a provider terminal device that performs signal transmission with a server via a network, and can be used to connect with the server signal, set a price reduction condition, set a reference data, and receive a transaction sent from the server. Message; after the transaction, directly modify the remaining amount of management internal inventory. In order to reduce the salesman's work, improve convenience.

本發明係再提供一種消費者終端設備,其經由網路與一伺服器進行訊號傳遞,用以瀏覽及追縱商品,當接收至該伺服器發出通知所設定追縱的商品降價時,將會呈現提示資訊並可供消費者直接連接至可進行購買之頁面。 The present invention further provides a consumer terminal device that performs signal transmission with a server via a network for browsing and tracking products, and when receiving a notification from the server to notify the set price of the product to be traced, Presenting tips and allowing consumers to connect directly to the page where they can be purchased.

藉此消費者終端設備可提升消費者在購買或追縱時的便利性。 By this, the consumer terminal device can enhance the convenience of the consumer when purchasing or chasing.

根據上述諸如優點,並為審查委員對本發明能進一步的瞭了,故揭露較佳實施方式如下,配合圖式,圖號,將本發明之構成內容及其所達成的功效詳細說明如后。 In view of the above-mentioned advantages and advantages of the present invention, the present invention can be further exemplified, and the preferred embodiments are as follows. The constitution of the present invention and the functions achieved by the present invention will be described in detail below with reference to the drawings and drawings.

S1‧‧‧清庫存促銷時間開始步驟 S1‧‧‧ Clear inventory promotion time start steps

S2‧‧‧清庫存促銷時間結束步驟 S2‧‧‧ Clear inventory promotion time end step

S3‧‧‧需要出清之數量步驟 S3‧‧‧The number of steps that need to be cleared

S4‧‧‧庫存之原本價格步驟 Original price step for S4‧‧‧ Stock

S5‧‧‧清庫存之最低價格步驟 S5‧‧‧ Minimum price step for clearing inventory

S6‧‧‧照S1-S5之資料做出自動式階梯式降價方式步驟 S6‧‧‧Automatic step-by-step price reduction steps based on the information of S1-S5

S7‧‧‧資訊送達給消費者步驟 S7‧‧‧Information is delivered to consumers step by step

S8‧‧‧消費者購買步驟 S8‧‧‧ Consumer Purchase Steps

S9‧‧‧交易完成通知步驟 S9‧‧‧Transaction completion notification step

10‧‧‧伺服器(群/雲端設備) 10‧‧‧Server (group/cloud device)

20‧‧‧業者終端設備 20‧‧‧Business terminal equipment

30‧‧‧消費者終端設備 30‧‧‧Consumer terminal equipment

第一圖為本發明實施例之前流程示意圖。 The first figure is a schematic flow chart before the embodiment of the present invention.

第二圖為本發明系統線性自動降價示意圖。 The second figure is a schematic diagram of the linear automatic price reduction of the system of the present invention.

第三圖為本發明系統實施例之方塊示意圖。 The third figure is a block diagram of an embodiment of the system of the present invention.

第四圖為本發明實施例之非線性降價示意圖。 The fourth figure is a schematic diagram of nonlinear price reduction according to an embodiment of the present invention.

請先配合第一圖所示,其說明本發明之第一實施例。本實例之房間銷售方式其包括一清庫存促銷時間開始步驟S1、一清庫存促銷時間其結束步驟S2、一需要出清之數量步驟S3、一清庫存本價格步驟S4、一清庫存之最低價格步驟S5與一照S1-S5之資料做出階梯式降價方式步驟S6及一資訊送達給消費者步驟S7。於本第一實施例中,係以旅館業所販售的商品-「房間租賃」為說明對象,但不以此為限。 Please first show the first embodiment, which illustrates the first embodiment of the present invention. The room sales mode of the present example includes a clear inventory promotion time start step S1, a clear inventory promotion time, an end step S2, a quantity to be cleared, a step S3, a clear inventory price step S4, and a clear inventory minimum price. Step S5 and the data of S1-S5 are stepwise price reduction mode step S6 and a message is sent to the consumer step S7. In the first embodiment, the item "room rental" sold by the hotel industry is described, but not limited thereto.

其中,旅館業者因庫存量過高而使用自動化階梯式降價方式以刺激消費者購買其業者庫存房。 Among them, hoteliers use automated step-down pricing methods to stimulate consumers to purchase their own inventory houses due to high inventory levels.

首先,由業者進入平台設定開始時間步驟S1,例如:當日下午四點。 First, the operator enters the platform setting start time step S1, for example, at 4 o'clock in the afternoon.

在設定開始時間步驟S1完成之後,業者需要設定其庫存銷售時間停止步驟S2,例如:清晨二點。 After the setting start time step S1 is completed, the operator needs to set its stock sales time stop step S2, for example: two in the morning.

在步驟S1與步驟S2完成後,進行輸入庫存量步驟S3。例如:輸入數量12間房間。 After the completion of step S1 and step S2, the input stock amount step S3 is performed. For example: Enter a number of 12 rooms.

在步驟S1、步驟S2、步驟S3完成後,需要輸入業者庫存之原訂價格步驟S4,此步驟亦也可直接由業者之訂房系統抓取,例如原售價為3000元台幣。 After step S1, step S2, and step S3 are completed, it is necessary to input the original price of the supplier's inventory step S4, and this step can also be directly captured by the operator's reservation system, for example, the original selling price is 3,000 yuan.

接續進行需要輸入業者最低可接受價格步驟S5,例如:最低可接受的價格為1000元台幣。 The subsequent step is to enter the minimum acceptable price for the operator, step S5, for example, the minimum acceptable price is NT$1,000.

伺服器(群)於接受下列業者輸入訊息後會做出自動計算階梯式價格下降步驟S6。 The server (group) will automatically calculate the stepped price drop step S6 after accepting the following operator input message.

由步驟S6所計算得知,業者要在十小時內銷售12間房間,例如每次減價價格為200元台幣,而每次下一階梯,皆可由伺服器(群/雲端運算)送出訊息至消費者之終端設備步驟S7。即如第二圖所示,又,其中16:00為業者於步驟S1所訂開始時間,3:00為業者於步驟S2所訂的停止時間,輸入需要清庫存之數量(步驟S3),$3650為業者於步驟S4訂庫存之原本價格,其中$1466係在步驟S5所訂之最低價格(亦可訂定下降比例),照業者所提供之步驟S1-步驟S5數據,系統自己計算出階梯式降價方式進行銷售。第二圖僅為示意圖,並且價格與時間在設定時,不一定會是以整數進行,於此合先敘明。 It is calculated from step S6 that the operator wants to sell 12 rooms within ten hours, for example, the price per price is NT$200, and each time the next step, the server can send a message to the server (group/cloud computing). Consumer terminal device step S7. That is, as shown in the second figure, in addition, 16:00 is the start time set by the operator in step S1, and 3:00 is the stop time set by the operator in step S2, and the quantity required to clear the stock is input (step S3), $3650. For the original price of the stock in step S4, the $1466 is the lowest price set in step S5 (the reduction ratio can also be set), and the system calculates the step price reduction by the step S1-step S5 provided by the practitioner. Way to sell. The second figure is only a schematic diagram, and the price and time are not necessarily set to integers when set, and this is described first.

步驟S6被計算為10小時,在S7送出訊息時消費者有滿意之價格可在本平台完成消費者購買之步驟S8。 Step S6 is calculated as 10 hours, and the consumer has a satisfactory price to complete the consumer purchase step S8 on the platform when the message is sent by S7.

步驟S8完成之後,會送給特定業者交易完成通知之步驟S9。 After step S8 is completed, step S9 of the transaction completion notification is sent to the specific operator.

經由上述步驟內容,業者可不再需要手動更改庫存價錢,監控其庫存以到達以低價促進消費者消費行為,提升至接近100%住房率之目標。 Through the above steps, the industry no longer needs to manually change the inventory price, monitor its inventory to reach the goal of promoting consumer spending behavior at a low price, and approaching the 100% housing rate.

又,前述的方法,伺服器(群/雲端運算)10可進一步設定第一開始時間與第二停止時間,當在第一計算時間會推送出降價資訊至消費者終端設備,時有任何消費者同意價格時,可在伺服器(群)10進行消費,只 要庫存量大於0,伺服器(群)會自動進入第二時間及價格及推送訊息,若有消費者同意第二價格,可在伺服器(群/雲端運算)10進行消費,當伺服器(群/雲端運算)計算之第二時間到期,庫存量仍大於0,將會進入第三時間及價格;伺服器(群)將會持續計算直到庫存量等於0或是到達業者所設定之停止時間或是最低價格。 Moreover, in the foregoing method, the server (group/cloud computing) 10 may further set the first start time and the second stop time, and when the price reduction information is pushed to the consumer terminal device at the first calculation time, there is any consumer. When you agree to the price, you can spend it on the server (group) 10, only If the inventory quantity is greater than 0, the server (group) will automatically enter the second time and price and push message. If the consumer agrees to the second price, it can be consumed in the server (group/cloud computing) 10 when the server ( Group/Cloud Computing) The second time of calculation is due, the inventory is still greater than 0, and the third time and price will be entered; the server (group) will continue to calculate until the inventory is equal to 0 or the stop set by the arrival provider. Time or lowest price.

其中消費者在終端設備接受到降價調低通知後,若價格滿意可逕進行消費,當消費動作完成後會傳送訊息給業者終端設備20及消費者終端設備30,以供確認。此推播技術可讓消費者快速的得到即時房價訊息及訂房訊息。 The consumer can transmit the message to the operator terminal device 20 and the consumer terminal device 30 for confirmation after the consumer action is completed, after the terminal device receives the price reduction notification. This push technology allows consumers to quickly get instant room rate information and reservation information.

根據上述方式與系統,本發明係再提供一種實施例,其係一種內儲程式用予銷售庫存之電子計算機程式產品,當一電子計算機載入該程式後,即可據以伺服器(群/雲端運算)網路連線,進行銷售及收費。所述伺服器設備同,可為單一及複數伺服器(群/雲端運算)、實體及虛擬主機或雲端電腦設備,所述電子計算機與終端設備同,可為行動通訊裝置、智慧形手機、平版電腦或是電腦等可以連接網路進行訊息傳送。 According to the above manner and system, the present invention further provides an embodiment, which is an electronic computer program product for storing a program for sale, and when an electronic computer loads the program, the server (group/ Cloud computing) Network connection for sales and billing. The server device can be a single and multiple server (group/cloud computing), an entity and a virtual host or a cloud computer device. The electronic computer is the same as the terminal device, and can be a mobile communication device, a smart phone, or a lithography device. A computer or a computer can connect to the Internet for message transmission.

根據上述方法與系統,本發明係再提供一種實施例,其係為一種業者終端設備,其經由網路與一(群/雲端運算)進行訊號傳遞,及,安裝程式後,可用以收自該伺服器(群/雲端運算)所發送出之一階梯式降價訊息,並且,亦安裝業者內部房間管理系統,用以管理內部房間之庫存的管理。所述電子計算機與終端設備同,可為行動通訊裝置、智慧形手機、平版電腦或是電腦等可以連接網路進行訊息傳送。 According to the above method and system, the present invention further provides an embodiment, which is an enterprise terminal device, which performs signal transmission via a network (group/cloud computing), and after installing the program, can be used to receive the The server (group/cloud computing) sends out a stepped price reduction message, and also installs the operator's internal room management system to manage the management of the internal room inventory. The electronic computer and the terminal device can be connected to the network for mobile communication for a mobile communication device, a smart phone, a lithographic computer or a computer.

又,本發明之再一實施例為一種降價銷售庫存商品之方法, 其係於指定時間內由系統經網路將庫存商品自動進行降價至售出或是至時間結束,其中,系統於指定的時間點根據至少一參考資料判斷是否降價或是降價的金額。透過參考資料呈現此商品目前被注目的狀態,例如:在時間間隔內被瀏覽次數或是各次瀏覽平均時間,當瀏覽次數越高時,意即其受注目的程度越高,此時,降價幅度即可以較少的幅度下降甚至幅度為零,當然,降價幅度的多寡可由販售者自行決定,亦可由販售者指定一參數,由系統自動計算。同理,瀏覽的平均時間若較長,即可判斷消費者在等待,其降價幅度即可依照設定以最小幅度降下。另外,參考資料亦可包括在網站內或是搜尋引擎中的關鍵字使用次數,藉此輔助了解商品是否有許多人在注意,若是所有資料顯示關心此商品的人數是多的,則降價幅度與時間間隔皆可依照販售者當時對於注目者多的狀態設定值進行降價,反之,若是資料落入注意的人次少,則可進行注目者少的狀態設定值進行降價。經由參考資料的擷取,可使得降價不只是單一依照時間來進行,而是可依其受注目的程度進行,形成如第四圖所示之非線性降價之效果,具有習知技術所無法達成之功效。 Moreover, still another embodiment of the present invention is a method for selling inventory goods at a reduced price. It is automatically reduced by the system through the network to the time of sale or until the end of the time within a specified time. The system determines whether the price is reduced or the price is reduced according to at least one reference data at a specified time. Use the reference data to present the current status of the product, for example, the number of times viewed in the time interval or the average time of each browsing. When the number of browsing times is higher, it means that the higher the degree of attention, the price reduction That is, the amplitude can be reduced by a small amount or even the amplitude is zero. Of course, the amount of the price reduction can be determined by the seller, and the seller can specify a parameter, which is automatically calculated by the system. Similarly, if the average time of browsing is longer, it can be judged that the consumer is waiting, and the price reduction rate can be lowered by the minimum amount according to the setting. In addition, the reference material can also include the number of keyword usages on the website or in the search engine to help understand whether there are many people paying attention to the product. If all the data shows that there are many people concerned about this product, the price reduction and The time interval can be reduced according to the state setting value of the seller at that time, and if the number of people who fall into the attention of the data is small, the state setting value with less attention can be reduced. Through the reference data, the price reduction can be carried out not only according to the time, but also according to the degree of attention, forming the effect of the nonlinear price reduction as shown in the fourth figure, which cannot be achieved by the conventional technology. efficacy.

另,於本實施例所述之參考資料尚可再加入已售出數量因素、季節因素、天候因素或是節日因素,將此些因素透過權重數值的設置,可再將環境所造成的變數加入。例如:在夏天賣水冷墊,因其需求較高,所以在計算降價幅度時,在加入氣候考量之後,降價幅度就從1元變成0.9元。若是在冬天時,則降價幅度就可從1元變成1.5元。此些變動因素值皆由販售者在初始設定時,即可進行填寫或是確認是否要啟用。 In addition, the reference materials described in this embodiment can be added to the sold quantity factor, the seasonal factor, the weather factor or the holiday factor. These factors can be added to the variables caused by the environment by setting the weight value. . For example, in the summer, water-cooling mats are sold. Because of the high demand, when calculating the price reduction, after the climate considerations, the price reduction will change from 1 yuan to 0.9 yuan. If it is in the winter, the price reduction can be changed from 1 yuan to 1.5 yuan. These variable factor values can be filled in by the seller at the initial setting or confirmed whether they are to be activated.

由上述可知,本實施例可透過參考資料反應商品受注目的狀 態,並據以反應在降價的幅度,避免因販售者無法了解實際受注目的狀態而大幅降價,減少利潤。消費者也會因擔心被他人捷足先登,因此在可以接受的範圍內,就直接完成購買,具有刺激消費的效果。 As can be seen from the above, the present embodiment can reflect the purpose of the product through the reference material. State, and according to the extent of the price cuts, to avoid the sellers can not understand the actual state of attention and significantly cut prices, reduce profits. Consumers will also be worried about being taken first by others, so they can complete the purchase directly within an acceptable range, which has the effect of stimulating consumption.

與前實施例相同,系統於進行降價後,即由系統推送發出一提醒至商品追縱者所設定之電子郵件信箱或是手持式行動裝置。追縱者可在第一時間知悉並決定是否要購買。 As in the previous embodiment, after the system performs the price reduction, the system pushes a reminder to the email address set by the product tracker or the handheld mobile device. The follower can know and decide whether to buy at the first time.

再者,參考資料中亦可包括判斷未降價的連續次數,當次數達預設值時,則系統將直接進行降價。例如,參考資料顯示受注目程度極高而未有降價的作動,但在經過兩次預設的時間點都未調降,且未有商品售出時,即反應消費者等候降價的心理,故當未調降的次數達到預設值(由販售者設定)時,即便依參考資料得知受注目的程度非常高,但仍會啟動降價,以達到刺激銷售之目的。 Furthermore, the reference material may also include determining the number of consecutive times that the price has not been lowered. When the number of times reaches the preset value, the system will directly perform the price reduction. For example, the reference data shows that the degree of attention is extremely high without the price reduction, but after two preset time points have not been lowered, and no goods are sold, the consumer is waiting for the price reduction, so When the number of unreduced drops reaches the preset value (set by the seller), even if the reference information is known to be very high, the price cut will be initiated to stimulate sales.

再進一步地,可依照商品在時間間隔內被瀏覽次數或是各次瀏覽平均時間,來決定降價的金額。例如:在100次以內的瀏覽次數,則降10元,若超過100次以上,則降7元。藉此方式可使得販售者有機會得到較高的售出價,亦可使用邏輯式直接設定計算次數或時間與金額之降幅的關係。尤其是,可結合通用唯一識別碼UUID/UID(Universally Unique Identifier/Unique Identification Number)的技術,每一設備皆有一個獨特的識別碼,各設備的識別碼皆不相同,因此,透過識別碼的讀取,更可以精確地確認各項參考資料的來源所經由的設備數量,將其作為參考資料的其中一項。 Further, the amount of the price reduction may be determined according to the number of times the product is viewed in the time interval or the average time of each browsing. For example, if the number of views within 100 times is reduced by 10 yuan, if it exceeds 100 times, it will be reduced by 7 yuan. In this way, the seller has the opportunity to obtain a higher selling price, and can also use the logic to directly set the calculation number or the relationship between the time and the amount of the decline. In particular, the technology can be combined with the Universal Unique Identifier/Uniform Identification Number (UUID/UID) technology. Each device has a unique identification code, and the identification codes of the devices are different. Therefore, the identification code is transmitted through the identification code. Reading, it is possible to accurately confirm the number of devices through which the reference materials are sourced, and use it as one of the reference materials.

又或者是採用門檻值計算設定的方式,將各參考資料設定一對應之數值,例如:以每一IP位置來觀看頁面為1分、每一通用唯一識別碼 UUID/UID為1分、開啟第二層網頁是2分、每十分鐘瀏覽一次是2分、每次銷售完成一件是5分、每15分鐘銷售完成二件是15分,當總合高於一預設值(例如20分)時,將會延遲降價。並可再搭配設定另一較高預設值(例如35分),當總分高於較高預設值時,除可延遲降價外,亦可主動再發出廣告訊息通知,將其熱賣訊息提供散發,增加其完全銷售之可能。亦或者是,當分數驟降時,其降價幅度也因應加大。透過此種方式,降價模式不再單一限制於時間因子,而是可再依照其他參考資料,產生浮動降價模式,讓銷售所得獲利可以產生最大值。 Or, by using the threshold value calculation setting method, each reference material is set to a corresponding value, for example, the page is 1 point for each IP position, and each universal unique identification code is used. UUID/UID is 1 point, 2nd page for opening the second layer, 2 points for every 10 minutes, 5 points for each sale, 15 points for every 15 minutes, 15 points for the total. At a preset value (for example, 20 points), the price reduction will be delayed. It can be combined with another higher preset value (for example, 35 points). When the total score is higher than the higher preset value, in addition to delaying the price reduction, you can also actively send an advertisement message to provide its hot sale information. Distribute, increasing the likelihood of its full sale. Or, when the score plummets, the price cuts are also increased. In this way, the price reduction model is no longer limited to the time factor alone, but can be based on other reference materials to generate a floating price reduction model, so that the profit from sales can produce a maximum value.

透過本實施例的設定,無需使用者時時緊盯數據來決定是否降價,而是由系統自行判斷所列舉之因素,並據以完成降價調整,具有刺激消費者消費之效果,進而使商品銷售更加順利。 Through the setting of this embodiment, the user does not need to keep an eye on the data to decide whether to reduce the price, but the system judges the listed factors by itself, and completes the price adjustment adjustment, which has the effect of stimulating consumer consumption, thereby enabling the sales of goods. It is smoother.

基於上述實施例之方法再提供一銷售平台的實施例,本降價銷售庫存商品之銷售平台,其包括一伺服器(群/雲端)、一銷售者輸入頁面、一商品頁面與一參考資料擷取手段。 According to the method of the above embodiment, an embodiment of the sales platform is further provided. The sales platform of the reduced-price sales inventory product includes a server (group/cloud), a seller input page, a product page and a reference data capture. means.

伺服器(群/雲端)儲存複數筆待銷售的商品,經由網路連線公開進行銷售。銷售者輸入頁面連接至該伺服器(群/雲端),用以供銷售者輸入或選擇降價對應之設定條件及對應之參考資料。商品頁面連接至該伺服器,用以供消費者觀看商品資訊與價格,並引導消費者完成購買作業。參考資料擷取手段是擷取自各IP位址於該商品頁面讀取停留時間長度或是於該伺服器計算該商品頁面被觀看的次數或是於該伺服器計(群/雲端)算該商品頁面被同一IP位址開啟的次數。經此銷售平台可完成前述之方法,使得販售者不侷限網路所無法直接感受市場狀態缺點,而是可據以擬訂最佳 的銷售金額。 The server (group/cloud) stores a plurality of items to be sold, and sells them via the Internet connection. The seller input page is connected to the server (group/cloud) for the seller to input or select the setting conditions corresponding to the price reduction and the corresponding reference materials. The product page is connected to the server for the consumer to view the product information and price, and to guide the consumer to complete the purchase. The reference data retrieval means is to take the length of the reading time from the IP address on the product page or calculate the number of times the product page is viewed by the server or calculate the number in the server (group/cloud). The number of times the product page was opened by the same IP address. Through the sales platform, the foregoing method can be completed, so that the seller can not directly feel the shortcomings of the market state without restricting the network, but can formulate the best according to the market. The amount of sales.

如同前述,可進一步包括一主動通知手段,其係於商品降價後,主動發出通知至有追縱商品的消費者所設定的電子郵件位置或是行動通訊裝置。 As described above, an active notification means may be further included, which is to actively notify the e-mail location or the mobile communication device set by the consumer who has the merchandise after the price reduction of the commodity.

又,該參考資料擷取手段於取得該些資料後,可再進一步由伺服器將該些資料依照設定對應換算成一數值,即如前述:每一IP位置來觀看頁面為1分、每一通用唯一識別碼UUID/UID為1分、開啟第二層網頁是2分、每十分鐘瀏覽一次是2分、每次銷售完成一件是5分、每15分鐘銷售完成二件是15分,並再據以計算總合後,判斷達到的層級(以門檻數值高低為區分),並再對應所屬層級執行降價作業。上述之各項分數,並非限制條件,可由販售者(業者)自行設定及決定欲加入計算之項目。 Moreover, after the reference data acquisition means obtains the data, the server may further convert the data into a value according to the setting, that is, as described above: the page is 1 point for each IP location, and each universal The unique identification code UUID/UID is 1 point, the second layer is 2 points, every 10 minutes is 2 points, each sale is 5 points, and every 15 minutes is 15 points. After calculating the total, it is judged that the level reached (differentiated by the threshold value), and then the price reduction operation is performed corresponding to the level of the hierarchy. The above scores are not restrictive and may be set by the seller (the operator) and determine the items to be added to the calculation.

又,再提供一業者終端設備的實施例。業者終端設備可經由網路與伺服器(群/雲端設備)進行訊號傳遞,透過業者終端設備設定降價條件、設定參考資料與接收自該伺服器所發送出成交訊息;於成交之後,直接修改管理業者終端設備內所記載庫存的剩餘數量,提升整體便利性。 Further, an embodiment of a provider terminal device is provided. The operator terminal device can perform signal transmission via the network and the server (group/cloud device), set the price reduction condition, set the reference data and receive the transaction message sent by the server through the terminal device of the enterprise; directly modify the management after the transaction The remaining quantity of stocks recorded in the terminal equipment of the operator improves the overall convenience.

同理,再提供一種消費者終端設備,其經由網路與一伺服器(群/雲端設備)進行訊號傳遞,用以瀏覽及追縱商品,當接收至該伺服器(群/雲端設備)發出通知所設定追縱的商品降價時,將會呈現提示資訊並可供消費者直接連接至可進行購買之頁面。藉由即時訊息的通知,可供消費者在第一時間知悉降價金額,倘若為預期可接受之金額,即可立即進行購買。 Similarly, a consumer terminal device is provided, which transmits signals via a network to a server (group/cloud device) for browsing and tracking products, and when sent to the server (group/cloud device) When the price of the item being set is notified, the prompt information will be presented and the consumer can directly connect to the page where the purchase can be made. With the notification of the instant message, the consumer can know the price reduction amount at the first time, and if the amount is expected to be acceptable, the purchase can be made immediately.

另,再次強調,於本發明所述之商品,除了於實施例中所提及的旅館房間等外,如交通工具的票卷也是具有相同意義之商品,並且, 可再衍生包括可租賃的物品,例如:交通工具(例如汽機車)的租賃、衣服租賃、手機租賃、相機租賃、鏡頭租賃、設備租賃等各種可作為租賃標的的商品。 In addition, it is emphasized again that, in addition to the hotel room or the like mentioned in the embodiment, the article of the present invention is also a commodity having the same meaning, and Derivables include items that can be rented, such as rentals of vehicles (such as steam locomotives), clothing rentals, mobile phone rentals, camera rentals, lens rentals, equipment rentals, and the like that can be used as rental items.

綜上所述,僅為本發明之實施例,其可據以衍生之運用範圍廣泛,倍增生產效率亦可以兼顧生產成本,實具產業利用價值。凡與本發明技術思想之簡易轉換或等效轉換者如旅館,演唱會,機票,車票等有時效性之商業,皆屬本發明之專利範圍之中。 In summary, it is only an embodiment of the present invention, which can be derived from a wide range of applications, and the multiplication of production efficiency can also take into account the production cost, and has industrial utilization value. Any circumstance that is a simple conversion or equivalent conversion with the technical idea of the present invention, such as a hotel, a concert, a ticket, a ticket, etc., is within the scope of the patent of the present invention.

S1‧‧‧清庫存促銷時間開始步驟 S1‧‧‧ Clear inventory promotion time start steps

S2‧‧‧清庫存促銷時間結束步驟 S2‧‧‧ Clear inventory promotion time end step

S3‧‧‧需要出清之數量步驟 S3‧‧‧The number of steps that need to be cleared

S4‧‧‧庫存之原本價格 Original price of S4‧‧‧ Stock

S5‧‧‧清庫存之最低價格步驟 S5‧‧‧ Minimum price step for clearing inventory

S6‧‧‧照S1-S5之資料做出自動式階梯式降價方式步驟 S6‧‧‧Automatic step-by-step price reduction steps based on the information of S1-S5

S7‧‧‧資訊送達給消費者步驟 S7‧‧‧Information is delivered to consumers step by step

S8‧‧‧消費者購買步驟 S8‧‧‧ Consumer Purchase Steps

S9‧‧‧交易完成通知步驟 S9‧‧‧Transaction completion notification step

Claims (7)

一種降價銷售庫存商品之方法,其係於指定時間內由系統經網路將庫存商品自動進行降價至售出或是至時間結束,其中,系統於指定的時間點根據至少一參考資料判斷是否降價或是降價的金額,該參考資料係包括商品在時間間隔內被瀏覽平均時間,以及被瀏覽次數,以及已完成購買之數量,以及各IP(網際協定)位址於該商品頁面讀取停留時間長度,以及同一IP位址開啟該商品頁面的次數,以及當經過判斷未降價的連續次數達預設值時,則系統將直接進行降價。 A method for selling inventory goods at a reduced price, which is automatically reduced by the system through the network to the time of sale or until the end of the time, wherein the system determines whether the price is reduced according to at least one reference material at a specified time point. Or the amount of the price reduction, the reference data includes the average time the goods were viewed in the time interval, the number of times viewed, and the number of completed purchases, and the time at which each IP (Internet Protocol) address is read on the product page. The length, and the number of times the same IP address opens the product page, and when it is determined that the number of consecutive times without the price reduction reaches the preset value, the system will directly reduce the price. 如請求項1所述之降價銷售庫存商品之方法,其中系統於進行降價後,由系統推送發出一提醒至商品追縱者所設定之電子郵件信箱或是手持式行動裝置。 The method for selling an inventory item at a reduced price as claimed in claim 1, wherein the system pushes a reminder to the email address set by the product tracker or the handheld mobile device after the system performs the price reduction. 如請求項1所述之降價銷售庫存商品之方法,其中進一步將該些參考資料依其結果轉換成數值。 A method of selling an inventory item at a reduced price as described in claim 1, wherein the reference material is further converted into a numerical value according to the result. 一種降價銷售庫存商品之銷售平台,其包括:一伺服器,其儲存複數筆待銷售的商品,經由網路進行銷售;一銷售者輸入頁面,其連接至該伺服器,用以供銷售者輸入或選擇降價對應之設定條件及對應之參考資料;一商品頁面,其連接至該伺服器,用以供消費者觀看商品資訊與價格,並引導消費者完成購買作業;一參考資料擷取手段,其擷取自各IP位址於該商品頁面瀏覽的平均時間長度,以及讀取停留時間長度,以及於該伺服器計算該商品頁面被觀看 的次數,以及於該伺服器計算該商品頁面被同一IP位址開啟的次數或是已完成購買之數量。 A sales platform for selling goods at a reduced price, comprising: a server for storing a plurality of items to be sold, and selling via a network; a seller input page connected to the server for input by a seller Or select the setting conditions corresponding to the price reduction and the corresponding reference materials; a product page, which is connected to the server for the consumer to view the product information and price, and guide the consumer to complete the purchase operation; a reference data acquisition means, The average length of time from which each IP address is viewed on the product page, and the length of the read stay time, and the page for which the server calculates the product is viewed. The number of times, and the number of times the server calculates that the product page was opened by the same IP address or the number of completed purchases. 如請求項4所述之降價銷售庫存商品之銷售平台,其中,進一步包括一主動通知手段,其係於商品降價後,主動發出通知至有追縱商品的消費者所設定的電子郵件位置或是行動通訊裝置。 The sales platform for selling goods at a reduced price as described in claim 4, further comprising an active notification means, after the price reduction of the commodity, actively issuing a notification to the email location set by the consumer having the tracking product or Mobile communication device. 一種業者終端設備,其經由網路與一伺服器進行訊號傳遞,用以與該伺服器訊號連接,設定降價條件、設定參考資料與接收自該伺服器所發送出成交訊息;於成交之後,直接修改管理內部庫存的剩餘數量,其中,參考資料可為商品在時間間隔內被瀏覽平均時間,以及被瀏覽的次數以及已完成購買之數量以及各IP位址於該商品頁面讀取停留時間長度以及同一IP位址開啟該商品頁面的次數。 An operator terminal device that performs signal transmission with a server via a network for connecting with the server signal, setting a price reduction condition, setting a reference material, and receiving a transaction message sent by the server; after the transaction, directly Modify the remaining amount of management internal inventory, where the reference data can be the average time the product was viewed in the time interval, as well as the number of times viewed and the number of completed purchases, and the length of time each IP address is read on the product page and The number of times the same IP address opens the product page. 一種消費者終端設備,其經由網路與一伺服器進行訊號傳遞,用以瀏覽及追縱商品,當接收至該伺服器發出通知所設定追縱的商品降價時,將會呈現提示資訊並可供消費者直接連接至可進行購買之頁面,同時,該伺服器亦對此消費者終端設備進行參考資料的搜集,該參考資料可為商品在時間間隔內被瀏覽平均時間,以及被瀏覽次數,以及已完成購買之數量,以及各IP位址於該商品頁面讀取停留時間長度,以及同一IP位址開啟該商品頁面的次數。 A consumer terminal device that performs signal transmission with a server via a network for browsing and tracking products. When receiving a notification from the server to notify the set price of the product to be traced, the prompt information will be presented. For the consumer to directly connect to the page where the purchase can be made, at the same time, the server also collects reference materials for the consumer terminal device, and the reference material can be the average time of browsing the goods in the time interval, and the number of times of browsing. And the number of completed purchases, as well as the length of time each IP address is read on the product page, and the number of times the same IP address opens the product page.
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