TW201717136A - A group buying system and a group buying method - Google Patents

Abstract

A group buying method includes: (A) generating group buyer names each corresponding to a respective one of buyers via a group buying system; (B) assigning a discount to at least one of the group buyer names via the group buying system each time when a new group buyer name is generated; (E) calculating a total amount of the discounts assigned to a respective one of the group buyer names via the group buying system; (F) depositing an amount of money equal to the total amount of the discounts to a deposit account that corresponds to the respective one of the group buyer names. Earlier order increases a chance for the buyers to receive more of the discounts and gets the buyers involved in group buying, thereby increasing a chance for successfully establishing a group buying order and sharing the profit with the buyers. As a result, this method creates a win-win situation for both the buyers and sellers. A group buying system is also included in this invention.

Description

Group purchase transaction system and method

The present invention relates to an internet transaction system and method, and more particularly to a group purchase transaction system and method for online group purchase goods.

In recent years, in the e-commerce business model, commodity group buying is currently one of the most popular trading models for consumers. The O2O (online to offline) business model is that consumers can register for purchases on the online website, and then Spend or collect items in online stores.

The main reason for the group buying model is that consumers and stores are favored. The main feature is that consumers can purchase goods at a very low discount amount. The stores that provide goods can greatly improve the sales performance of the products through the group purchase method, and enhance the store or The exposure of the product.

At present, most of the common merchandise group purchase transactions in e-commerce are displayed on the sales website, and a discount amount that is obviously lower than the market price is marked to attract consumers to participate in merchandise group purchase activities, such as "Groupon Group Buying Network" and "GOMAJI enough Maji "Group buying transaction mode." However, in the process of group purchase, consumers often only participate in registration purchases, which does not contribute to helping to improve the number of group purchases. If the number of group purchases does not reach the target, it may lead to poor profit or loss.

Accordingly, it is an object of the present invention to provide a group purchase transaction system and method that can effectively stimulate consumer participation in group purchases.

Therefore, the group purchase transaction system of the present invention can be used by a consumer to log in with a group of consumer accounts to pay for a group purchase activity, and includes a group purchase control module, a discount designation module, and a discount return module. The group purchase control module can generate a group purchaser name for each consumer account that has paid for the order. The discount designation module may be triggered to be activated when a consumer account has paid for the order, and a discount amount generated by the consumer account to order the product is assigned to at least one group purchase name that has been ordered before the consumer account. . The discount returning module includes a discount totaling unit, and a discount returning unit, which can count all the discounted sums of the respective group purchaser names and respectively output a discount total amount, and the discount returning unit can add the discount totaling unit The total amount of the discounts calculated for each of the group purchaser names is returned to a deposit account of the consumer account corresponding to the name of the respective group purchaser.

Therefore, the group purchase transaction method of the present invention is applicable to the implementation of a group purchase transaction system for the consumer to purchase a group purchase activity product by using a consumer account. The group purchase transaction method comprises the following steps: (A) making the group purchase transaction system Recording the consumer's consumer account number when a consumer pays for the product, and correspondingly generating a group purchaser name for identifying the consumer; (B) causing the group purchase transaction system to order the payment by a consumer After the merchandise, assign a discount amount generated by the consumer to order the merchandise to at least one group purchaser name that has previously ordered the merchandise; (E) cause the group purchase transaction system to accumulate the discount of each group purchaser name And outputting a total amount of the discount; and (F) causing the group purchase transaction system to return the total discount of the group purchaser name to a deposit of the consumer account corresponding to the name of the respective group purchaser when the group purchase activity is established. account.

The effect of the invention is that the earlier the payment of the ordered goods, the more the opportunity to accumulate the design of the discount, the registered consumers can participate in the group purchase marketing, in addition to increasing the probability of the establishment of the commodity group purchase transaction, the product sales can also be achieved. The marketing benefits shared by consumers and consumers are an innovative group purchase transaction system and method that both consumers and merchants profit.

Referring to Figures 1 and 2, an embodiment of the group purchase transaction system 5 of the present invention is applicable to a software program and/or an electronic circuit, and can be used by a plurality of consumers to respectively use a set of consumer accounts/passwords via a consumer electronic device. The 700 connection login is used to pay for the ordering goods in a group purchase activity, and the merchants that can initiate the group purchase activity are connected and used to log in via a merchant electronic device 701 for a group merchant account/password, so as to purchase the transaction system 5 Initiate the group purchase activity. The consumer electronic device 700 and the merchant electronic device 701 can be a general computer, or a smart mobile device and a wearable device connected to the Internet 800 such as a tablet computer, a mobile phone, and smart glasses, but the implementation is not implemented. Limited to the above categories.

The group purchase transaction system 5 includes a product shelf module 51, a group purchase control module 52, a discount designation module 53, and a discount return module 54.

The merchandise racking module 51 is available for merchants who provide merchandise for group purchase to log in with the merchant account/password to initiate a group purchase activity of the merchandise. It includes a product information setting unit 511, a group purchase quantity setting unit 512, and a sales period setting unit 513.

The product information setting unit 511 is operable by the merchant to upload a product to be purchased to a website, for example, uploading an image of an item to a webpage of the website, and inputting the setting of the product for the webpage. The group purchase price, the discount amount for purchasing a single item, and the discount limit amount that can be obtained by the consumer who purchased the product. In the implementation, the product information setting unit 511 can also input and set other information about the product, such as product function description, size specification and equipment specification, etc., and is not limited to the above content.

The group purchase quantity setting unit 512 is operable by the merchant to set a lower limit on the number of group purchases for the goods racked up by the item information setting unit 511, that is, the minimum sales amount that must be achieved to enable the group purchase activity of the item to be established. Must reach the lower limit of the group purchase amount, all consumers participating in the group purchase of the commodity can purchase the commodity at the group purchase price, otherwise the group purchase activity of the commodity will fail, and all the consumers who have participated in the group purchase activity cannot purchase at the group purchase price. The product.

The sales period setting unit 513 is operable by the merchant to set a group purchase time of the product on the product information setting unit 511, for example, for a limited time of 2 hours, or a period of time, that is, the product can only be specified. The group purchase time is purchased at the group purchase price.

It should be noted that the product shelf module 51 can be used by multiple merchants to log in to separately store multiple commodities, so that many merchants can initiate multiple group purchase activities separately.

The group purchase control module 52 is triggered to start after the product is put into the shelf mode, and the group purchase of the commodity is controlled at the group purchase time, and the consumer can log in with the consumer account/password for group purchase. The group purchase control module 52 includes a payment ordering unit 521, a group purchase recording unit 522, a group purchase amount accumulation unit 523, and a refund unit 525.

The payment ordering unit 521 can be operated by the logged-in consumer to purchase one of the group buying activities, and can be operated by the consumer after the consumer purchases one of the products to select the credit card through the online banking or network. Payment or deduction of the stored value account... and other payment methods, according to the purchase price and purchase quantity of the purchased goods, pay the corresponding purchase amount to complete the group purchase operation of the goods. That is to say, the consumer must pay the purchase amount before completing the group purchase of the commodity. Since there are many online shopping payment methods and are not the improvement focus of the present invention, they will not be described in detail.

The group purchase record unit 522 associates and records the consumer account number of the consumer with the group purchase activity of the purchased product when a consumer completes the payment at the payment order unit 521 to order an item, and records Generate a group name that can be used to identify the consumer account. The group purchase quantity accumulating unit 523 accumulates the quantity of each item of each consumer account payment order, and outputs a cumulative total amount of group purchase for each item.

The group purchase control unit 524 can time-control the group purchase time of various commodities, and immediately close the function of ordering the goods by the payment order unit 521 after the end of the group purchase time of a commodity, that is, the commodity can no longer be ordered. And the group purchase control unit 524 determines whether the cumulative total amount of the group purchase is greater than or equal to the corresponding group purchase quantity lower limit. If the group purchase quantity is greater than or equal to the group purchase quantity limit, the consumer account for all the group purchase activities participating in the item is provided and the product is provided. The merchant account sends a notice of group purchase establishment; if the cumulative total of the group purchase is less than the lower limit of the group purchase amount, a group purchase failure notice is issued. Since there are many ways to send the group purchase establishment notice and the group purchase failure notice, and it is not the improvement focus of the present invention, it will not be described in detail.

The refund unit 525 will be triggered by the group purchase failure notification, and the money paid by all the consumption accounts of the corresponding products of the payment order will be refunded to the corresponding deposit account, for example, the bank account or the stored value account of each consumer account. Or it is a credit card swipe refund, etc., but it is not limited to the above.

The discount designation module 53 has a discount designation option 531 and an unspecified option 532, which can calculate the discount generated by the consumer when ordering a product when a consumer pays for a product. Upon completion of the payment, the discount designation option 531 and the non-designation option 532 are provided for the consumer to operate the selection. In this embodiment, the discount amount is equal to the discount amount of the commodity multiplied by the purchase amount, but when implemented, the calculation method of the discount gold is not limited thereto.

When the discount designation option 531 is selected, the discount designation module 53 provides the consumer purchaser with the name of the group purchaser who has ordered the product before the product is ordered, and selects one of the consumers. When the group name is purchased, the discount amount generated by the consumer to purchase the product is assigned to the group purchaser name, that is, the consumer account number corresponding to the group purchaser name.

When the unspecified option 532 is selected, the discount specifying module 53 will assign the discount generated by the consumer to the item to be averaged to all the group purchasers who have ordered the item before the consumer. That is, the discount is divided by the number of all the group purchasers who have ordered the product before the consumer to obtain a discount average, and the average of the discount is respectively assigned to the consumer account of each of the aforementioned group purchasers. The average of the discounted funds generated by the consumer to purchase the item is obtained by all the ordered group purchaser names before the consumer's order.

It must be specially stated that when the consumer is the first orderer of the product, since there is no earlier group purchaser name, the first ordering consumer does not need to perform the action specified by the discount. The discount designation module 53 will not be triggered to start.

The discount return module 54 includes a discount totaling unit 541 and a discount return unit 542. The discount totaling unit 541 collects all the group purchaser names of the respective group purchase activities, and adds up all the discounts for each group purchaser name to output a discount total amount.

The discount return unit 542 is triggered by the group purchase notification, and the total discount amount of the group purchaser name is returned to a deposit account of the corresponding consumer account, for example, returned to the bank account or the stored value account, but when implemented, Not limited to the above refund method. In addition, the discount return unit 542 first sets the discount upper limit amount according to the commodity when the discount total amount is returned, and compares the discount total amount of each group purchaser name. If the discount total amount is greater than or equal to the discount upper limit amount, Then, the discount returning unit 542 replaces the discounted total amount with the discounted upper limit amount, and returns the deposit account to the corresponding consumer account.

Referring to Figures 1, 2 and 3, the group purchase transaction method of the present invention comprises the following steps:

Step 901: Let the group purchase transaction system 5 establish a group purchase activity. The merchant who provides the product for group purchase can log in to the group purchase transaction system 5 through the merchant account/password, and provide the product information, the group purchase price, the discount amount of the single commodity and the discount upper limit amount, and the group purchase by operating the product shelf module 51. The lower limit of the quantity and the group purchase time, when the merchant completes the above setting, the group purchase transaction system 5 will establish a group purchase activity for the commodity for the commodity.

Step 902: The group purchase transaction system 5 accepts a consumer to purchase a commodity of a group purchase activity. When the group purchase transaction system 5 logs in through the consumer account/password, the group purchase time is displayed according to the group purchase time set by each group purchase activity, and all the group purchase activities currently available for the consumer are displayed for the consumer to choose to order. . And causing the group purchase transaction system 5 to bind and record the consumer account number of the consumer to the group purchase activity when a consumer pays to order a commodity of the group purchase activity, and correspondingly generate one for ordering the commodity The other consumer identifies the consumer's group purchaser name and simultaneously accumulates the number of items currently ordered by the group purchase activity, resulting in a cumulative total purchase amount.

In this step, the group purchase transaction system 5 also terminates the group purchase activity of the commodity at the end of the group purchase time of one commodity, so that the consumer can no longer make the order.

Step 902: The group purchase transaction system 5 is provided with a designated manner for the consumer to select a discount amount generated by the order product. Includes the following substeps:

Sub-step (1) causes the group purchase transaction system 5 to provide a discount designation option 531 and an unspecified option 532 for the consumer to select after the consumer has ordered the merchandise.

Sub-step (2) causes the group purchase transaction system 5 to provide, when the consumer selects the discount designation option 531, all group purchaser names that have previously subscribed to the product for the consumer to select, and select at the consumer After one of the group purchaser names, the full amount of the discount is assigned to the selected group purchaser name.

Sub-step (3) causes the group purchase transaction system 5 to assign the discounted gold average to all group purchaser names that have previously ordered the item before the consumer selects the non-designated option 532.

Step 903: The group purchase transaction system 5 is caused to accumulate the total discount amount of each group purchaser name. After the group purchase transaction system 5 completes the discount gold designation step, it immediately accumulates the discounts of all the group purchaser names of the current group purchase activities of each commodity, and respectively outputs a discount total amount.

Step 904: Let the group purchase transaction system 5 determine whether to return the discount money. After the group purchase transaction system 5 ends the group purchase time of a commodity, the group purchase activity of the commodity is terminated, and whether the cumulative total amount of the group purchase of the commodity is greater than or equal to a predetermined lower limit of the group purchase amount. If the cumulative total amount of the group purchase is greater than or equal to the lower limit of the group purchase quantity, it is determined that the group purchase activity of the commodity is established, and if the cumulative total amount of the group purchase is less than the lower limit of the group purchase quantity, it is determined that the group purchase activity of the commodity fails.

When the group purchase transaction system 5 determines that the group purchase activity is established, the group purchase transaction system 5 notifies the purchase account of each group purchaser name and the merchant account for selling the product, and further analyzes the comparison of the name of each group purchaser. Whether the total discount amount is greater than or equal to the discount upper limit amount preset by the purchased product, if the discount upper limit amount is greater than or equal to, the discount upper limit amount is replaced by the discount total amount as the group purchaser name. Then, the total discounts are returned to the deposit accounts of the consumer accounts represented by the respective group purchaser names. That is to say, the maximum discount amount that each group purchaser name can obtain in the group purchase activity of this commodity is the discount upper limit amount.

When the group purchase activity fails, the group purchase transaction system 5 not only informs each consumer account and the merchant account, but the group purchase transaction system 5 also refunds the payment of the group purchaser name to the corresponding consumer account. In the deposit account.

In summary, through the group purchase transaction system 5 and the transaction method design of the present invention, the consumer has the opportunity to obtain the discounted amount of the commodity as long as the payment is ordered, and the earlier the payment of the ordered product, the more the opportunity to accumulate the discount. This design allows registered consumers to participate in group purchase marketing. In addition to increasing the probability of the establishment of commodity group purchase transactions, it can also achieve the marketing benefits of profitable sales and consumers. It is a kind of profit for both consumers and merchants. Innovative group buying trading systems and methods. Therefore, the object of the present invention can be achieved.

However, the above is only the embodiment of the present invention, and the scope of the invention is not limited thereto, and all the equivalent equivalent changes and modifications according to the scope of the patent application and the patent specification of the present invention are still The scope of the invention is covered.

5‧‧‧ group purchase transaction system
51‧‧‧Commodity shelves
511‧‧‧Commodity Information Setting Unit
512‧‧‧Group purchase quantity setting unit
513‧‧‧Sales period setting unit
52‧‧‧ group purchase control module
521‧‧‧payment ordering unit
522‧‧‧ group purchase record unit
523‧‧‧Groups of cumulative purchases
524‧‧‧ group purchase control unit
525‧‧‧Refund unit
53‧‧‧ Discount designated module
531‧‧‧ discount designation options
532‧‧‧Do not specify options
54‧‧‧ Discount return module
541‧‧‧ discount total unit
542‧‧‧ Discount return unit
700‧‧‧ consumer electronic devices
701‧‧‧Business electronic device
800‧‧‧Internet

The other features and advantages of the present invention will be apparent from the embodiments of the present invention. FIG. 1 is a schematic structural diagram of an embodiment of the group purchase transaction system of the present invention; FIG. 2 is a functional block diagram of the embodiment; And FIG. 3 is a flow chart showing the steps of the group purchase transaction method of the embodiment.

5‧‧‧ group purchase transaction system

51‧‧‧Commodity shelves

511‧‧‧Commodity Information Setting Unit

512‧‧‧Group purchase quantity setting unit

513‧‧‧Sales period setting unit

52‧‧‧ group purchase control module

521‧‧‧payment ordering unit

522‧‧‧ group purchase record unit

523‧‧‧Groups of cumulative purchases

524‧‧‧ group purchase control unit

525‧‧‧Refund unit

53‧‧‧ Discount designated module

531‧‧‧ discount designation options

532‧‧‧Do not specify options

54‧‧‧ Discount return module

541‧‧‧ discount total unit

542‧‧‧ Discount return unit

700‧‧‧ consumer electronic devices

701‧‧‧Business electronic device

Claims (9)

A group purchase transaction system, which allows a consumer to log in with a group of consumer accounts to pay for a group purchase activity, and includes: a group purchase control module, which can generate a group purchase name for each consumer account that has paid for the product. a discount designation module, which can be triggered when a consumer account has paid for the order, and a discount amount generated by the consumer account to order the product is assigned to at least one of the products that have been ordered before the consumer account. a group purchase name; and a discount return module, including a discount totaling unit, and a discount return unit, which can count all the discounts paid by each group purchaser name and respectively output a discount total amount, and the discount return unit can The total amount of the discounts calculated by the discount totaling unit for the group purchaser names is respectively returned to a deposit account of the consumer account corresponding to the respective group purchaser name. The group purchase transaction system of claim 1, further comprising a product shelf module, the product shelf module comprising a product information setting unit, a group purchase quantity setting unit, and a sales period setting unit, the product information setting unit For the operation setting, the discount amount of a commodity, the group purchase quantity setting unit is operable to set a lower limit of the group purchase quantity of the group purchase of the commodity, and the sales period setting unit is operable to set the group purchase time of the group purchase of the commodity, the group purchase The control module includes a payment ordering unit that can be operated by the consumer to pay for the order, a purchase order record unit that can record the purchase of the item and correspondingly generate the group purchaser name, and one can accumulate each group purchase. The name of the item is ordered by the quantity of the item, and a group purchase cumulative unit of the total amount of the group purchase is output, and a group purchase control unit can close the function of ordering the item at the end of the group purchase time. And the cumulative total of the group purchase is greater than or equal to the group When the quantity limit is purchased, a group purchase notice is issued to trigger the start of the discount return module. The group purchase transaction system as claimed in claim 2, wherein the commodity information setting unit is further configured to input a discount upper limit amount, and the discount return module compares all the discount totals according to the discount upper limit amount, and is in a consumer account. When the total amount of the discount is greater than or equal to the discount upper limit amount, the discount upper limit amount is returned to the deposit account corresponding to the consumption account. The group purchase transaction system of claim 2, wherein the discount designation module multiplies the discount amount by the quantity of the item purchased by the consumer account to obtain the discount. The group purchase transaction system of claim 1 or 4, wherein the discount designation module can provide a discount designation option and an unspecified option for the consumer account when the consumer account has been paid for the order to be activated. a consumer operation selection, the discount designation module may provide all group purchaser names that have previously subscribed to the product for selection when the discount designation option is selected, and may assign the discount to the consumer Selecting a group purchaser name, the discount designation module may, when the unspecified option is selected, assign the discount amount to all the group purchaser names that the consumer has previously ordered the item. A group purchase transaction method is suitable for implementing a group purchase transaction system for a consumer to purchase a group purchase activity product by using a consumer account. The group purchase transaction method comprises the following steps: (A) making the group purchase transaction system When the consumer pays for the item, the consumer account number of the consumer is recorded, and a name of the group purchaser for identifying the consumer is generated; (B) the group purchase transaction system is ordered by a consumer to order the item, Assigning a discount amount generated by the consumer payment to the commodity to at least one group purchaser name that has previously ordered the commodity; (E) causing the group purchase transaction system to accumulate the discounts of the respective group purchaser names respectively And outputting a discount total amount; and (F) causing the group purchase transaction system to return the total discount amount of the group purchaser name to a deposit account of the consumer account corresponding to the name of the respective group purchaser when the group purchase activity is established. The group purchase transaction method according to claim 6, wherein the step (A) further causes the group purchase transaction system to accumulate the quantity of the commodity purchased by each group purchaser name and output a cumulative total amount of the group purchase, and the step (F) is to make The group purchase transaction system determines that the group purchase activity is established when the cumulative total amount of the group purchase in the step (A) is greater than or equal to a lower limit of the group purchase amount. The group purchase transaction method according to claim 6 or 7, wherein the step (F) is to cause the group purchase transaction system to return the discount upper limit amount to the respective consumption when the total amount of the discount is greater than or equal to a discount upper limit amount. Account deposit account. The group purchase transaction method according to claim 6 or 7, wherein the step (B) comprises the following sub-steps: (B1) causing the group purchase transaction system to provide a discount designation option after a consumer pays for the item. One does not specify an option for the consumer to select; (B2) causes the group purchase transaction system to provide all the group purchaser names that have previously ordered the item at the time the consumer selects the discount designation option, and will The discount is assigned to the name of the group purchaser selected by the consumer; and (B3) causing the group purchase transaction system to assign the discount amount to the order previously ordered by the consumer when the consumer selects the unspecified option The name of all group purchasers for this item.