TWI415022B - Network server platform with real-time computing user behavior and method thereof - Google Patents

Abstract

A network server platform with real-time computing user behavior and method thereof are provided. The network server platform includes a central system with a plurality of working regions, and connects to a displaying system to show the data of the central system. The users can connect to the network server platform through the internet for operation. The network server platform computes the user behaviors to modify the display mode and type of the data, and provides users more fair and objective referential value.

Description

Network platform and method for real-time computing user behavior

The invention is a network platform, and the network platform is more specifically a network platform and a computing method thereof capable of real-time computing user behavior and changing display state according to user behavior, and can be applied to various network business modes. , online shopping and network statistics and other related fields.

With the advancement of technology, the computer has replaced many complicated computing tasks. The processing of complicated data through computers is not only fast and correct, but also the long-term preservation of complete historical data through the construction of the database. The relevance of this is further applied. The Internet has the characteristics of instant, interactive, multimedia, low-cost and far-reaching communication, making it a new channel for commercial transactions, marketing and advertising, so the network business model has also rapidly emerged.

Take the online business model as an example. Most of the services that platform service providers can provide to vendors are shopping (transaction) websites, keywords or advertising space, but for the users of the platform (consumers), they do not provide anything. Objective and fair information can be referenced. The reason is that the information display method of the trading platform is determined by the platform service provider. Whether it is the sorting of keywords or the size of the advertising space, it only reflects the amount of advertising money the manufacturer spends. There is no direct relationship with actual product evaluation.

In view of this, the present invention discloses a network platform and method for real-time computing user behavior, and the purpose thereof is to provide an instant analysis operation to a user by accumulating user behavior, and to make a backward user It can be clearly seen from the platform, referring to the long-term accumulation results of other users; this network platform consists of various working blocks inside the central system, and is connected with a display system to display the data in the central system for use. Through the network connection to the network platform operation, the network platform will carry out advanced operations on the user's operation behavior, thereby changing the display mode and type of the data, so as to provide users with a more fair and objective reference value.

According to the network platform and method for real-time computing user behavior disclosed in the present invention, please refer to FIG. 1 , which is a schematic diagram of a system architecture of a network platform for real-time computing user behavior.

The network platform for real-time computing user behavior comprises: a central system 10 and a display system 20, wherein the central system 10 is configured to calculate at least one type of user behavior information, and change data after the operation is completed. The display state, the display state may include a pattern size or a sort combination, and is transmitted to the display system 20 through the network. The display system 20 not only provides the user 30 to browse, but also receives various user behavior messages. The user behavior message is transmitted to the central system 10 as a basis for calculation, and the display system 20 is a display terminal device of the user terminal, which can include various display interfaces, such as personal information processing device and portable information processing. Devices and mobile communication devices, or related devices such as interactive media in public areas.

Under the above-mentioned infrastructure, the central system 10 includes an identification unit 11, an operation unit 12, an imaging unit 13, and a storage unit 14. The storage unit 14 stores a plurality of pieces of data for display, and is centrally When the system 10 receives the user behavior message, the identification unit 11 first identifies which category the user behavior message belongs to, and then transmits it to the operation unit 12, and the operation unit 12 operates according to various types of user behavior information, and A display base is transmitted to the imaging unit 13. After receiving the display base, the imaging unit 13 changes the display state of the currently displayed data, and then transmits the display to the display system 20 for display, so that the user terminal 30 can immediately view the display. The data shows the change in status.

Please continue to refer to Figure 2 The operation flow (1) diagram of the network platform for real-time computing user behavior of the present invention.

Before the overall platform is operated, the primary data needs to be constructed and stored (step 100). In the storage system, the primary data can be obtained from the remote system (cooperator, etc.), and then the central system can start the primary data. (Step 110), after the primary data is sorted, it is displayed on the display system (step 120), which is the initial step of the network platform. In addition, a processing schedule is set in the central system, and the central system identifies whether a user behavior message is received in each processing schedule (step 130), and if the user behavior is received, the computing user behavior message program is entered (step 140); if no user behavior message is received within the processing schedule, the display status is changed according to the original data and displayed on the display system (step 150), and returns to step 130 to wait for the user behavior message, and completes the subsequent steps. Process.

The computing user behavior message program may include the following steps: first identifying the user behavior message and classifying (step 141), completing the identification classification, and then adjusting the display base according to the user behavior message (step 142), the display base is adjusted. An important basis for the display state of the primary status data, the central system then modifies the primary data into secondary data according to the display base (step 143), thus completing the calculation of the user behavior message program, and changing the secondary data display status is displayed on The display system (step 160). Each processing schedule set by the central system will return to step 130 to wait for the user behavior message and complete the subsequent step process. For the above process, please refer to "3rd figure", which is the operation flow (2) diagram of the network platform for real-time computing user behavior of the present invention.

Next, the embodiments of the present invention will be further described, please refer to Figure 4 The embodiment (1) of the network platform for real-time computing user behavior of the present invention.

For example, in the case of a commercial network platform on the Internet, the present invention can scale the data in the central system storage unit to display various data images of different sizes in a drawing manner, and when the user browses the display system, A data block 40 composed of a puzzle concept can be seen, wherein various data sheets of different sizes are represented as different commodities, taking the left side of the figure as an example: it can be seen that the icon of the first commodity 41 is significantly larger than the second The merchandise 42, but the second merchandise 42 will appear on the right side of the figure after being accumulated by the user's behavior (the illustration of the second merchandise 42 is instead larger than the first merchandise 41), the reason is that under the same time The second item 42 accepts more user behavior than the first item 41.

Such user behavior can be categorized as: the viewer's click-through behavior (click), or the evaluation behavior (rank) of the second product, or even the forwarding behavior (forword) and other network platform interaction behavior, as long as For the action of the second product 42, the display base of the second product 42 is generated, and the display base is added according to various user behaviors, and different user behaviors may increase different display bases, for example, : Clicking on the browsing behavior (click) can increase the display base of 0.01, the evaluation behavior (rank) can increase the display base of 0.1, the forwarding behavior (forword) can increase the display base of 0.3, etc.; and assume the left side of the figure: first The display base of the product 41 is 1000, and the display base of the second product 42 is only 200, so the illustration of the first product 41 is larger than the second product 42, but when the display base of the second product 42 grows to 2100, When the display base of a product 41 is 1100, the right side of the figure is presented (the illustration of the second product 42 is instead larger than the first product 41), so that each time the data block 40 is refreshed, the display system can have customer Data available to the viewer as a reference.

However, if a data pattern has not accumulated user behavior for a long time, does it mean that the display of this data pattern will be much less obvious than other data patterns, and whether it will form the "big one" in the proportion distribution of exposure click rate What is the balance? In response to this problem, the present invention is also provided with a countermeasure mechanism. Next, please refer to "figure 5" as an embodiment (2) of the network platform for real-time computing user behavior of the present invention.

Taking the left side of the figure as an example: it can be seen that the icon of the first product 41 is significantly larger than the second product 42, which means that during the period when the network platform is running, the first product 41 wins more than the second product 42. With a lot of consumer behavior, the second product 42 is more difficult to attract the attention of the viewer when the area is small and the position is not good, so the central system will rearrange the data area in each processing schedule. The display position of each item in the block 40 (the area is not adjusted), the processing schedule can be determined according to the network platform operator, and the arrangement rules of the product icon can also be designed by themselves, when the goods in the data block 40 are After the display position is rearranged, the situation on the right side of the figure will be presented. Although the area of the second item 42 does not increase, a better display position can be obtained to attract the attention of the viewer. Increase the fairness of user behavior accumulation.

In summary, the network platform of the present invention is characterized by providing an objective and fair display state, so that the user (viewer) can find a valuable reference point on the display system. In the above embodiment, The size of the product is not based on the amount of advertising invested by the manufacturer, but is determined by the long-standing behavior of various types of webpages by viewers (consumers), thus providing an objective reference for the late viewers. Value; for the manufacturer, the backward product will not be accumulated in the previous consumer behavior, so it will be inferior in the area of the graphic, so the present invention has designed a set of self-defined processing schedule for the central system. The mechanism re-arranges all the product icons, so that the backward products also have the opportunity to be arranged in a better exposure position to accumulate user behavior, thereby improving the fair competition conditions of new products (vendors).

While the present invention has been described above in terms of the preferred embodiments thereof, it is not intended to limit the present invention, and it is to be understood that those skilled in the art can make some modifications and refinements without departing from the spirit and scope of the invention. The scope of the invention is defined by the scope of the appended claims.

10. . . Central system

11. . . Identification unit

12. . . Arithmetic unit

13. . . Imaging unit

14. . . Storage unit

20. . . display system

30. . . User side

40. . . Data block

41. . . First product

42. . . Second product

1 is a schematic diagram of a system architecture of a network platform for real-time computing user behavior according to the present invention;

Figure 2 is a diagram showing the operation flow (1) of the network platform for real-time computing user behavior of the present invention;

Figure 3 is a diagram showing the operation flow (2) of the network platform for real-time computing user behavior of the present invention;

4 is a diagram (1) of an embodiment of a network platform for real-time computing user behavior; and

Figure 5 is a diagram (2) of an embodiment of a network platform for real-time computing user behavior of the present invention.

10. . . Central system

11. . . Identification unit

12. . . Arithmetic unit

13. . . Imaging unit

14. . . Storage unit

20. . . display system

30. . . User side

Claims (5)

A network platform for real-time computing user behavior, the network platform at least comprising: a storage system, the storage system stores a plurality of data; a display system, the display system is configured to display the data, and receive at least one use The behavior message of the user, the user behavior message further includes a click behavior (click), an evaluation behavior (rank), and a forwarding behavior (forword); a central system, the central system uses the data Converted to a pattern, and the user behavior message is calculated, and after the operation is completed, the pattern size of the data is changed and rearranged and displayed. The network platform for real-time computing user behavior as described in claim 1, wherein the central system further includes: an identification unit, the identification unit is configured to identify the user behavior message; and an operation unit, the operation unit Connected to the identification unit, the operation unit is configured to calculate the completed user behavior message and generate a display base; and an imaging unit, the imaging unit is connected to the operation unit, and the imaging unit is configured to receive the After the cardinality is displayed, the display state of the material is changed and transmitted to the display system. A method for real-time computing user behavior, the method further comprising the steps of: constructing a plurality of primary data and storing the data in a storage system; and generating, by a central system, the primary data to generate a pattern for initial sorting; Transmitting to a display system for display; after receiving a user behavior message, the central system generates a display base according to the user behavior message; modifying the primary data according to the display base to become a primary data; Data modification The size of the pattern is transmitted to the display system for display; and when the counting is completed at a sorting time, the pattern is reordered and transmitted Displayed to the display system. The method for real-time computing user behavior according to claim 3, wherein the generating, by the central system, the computing data according to the user behavior message further comprises the steps of: identifying and classifying the user behavior message; User behavior messages are categorized to produce the display base. The method for real-time computing user behavior as described in claim 3, wherein the user behavior message further includes a click behavior, a rating behavior, and a forwarding behavior (forword). One.