TW201229944A - Integrated and comprehensive advertising campaign management and optimization - Google Patents
Integrated and comprehensive advertising campaign management and optimization Download PDFInfo
- Publication number
- TW201229944A TW201229944A TW100143266A TW100143266A TW201229944A TW 201229944 A TW201229944 A TW 201229944A TW 100143266 A TW100143266 A TW 100143266A TW 100143266 A TW100143266 A TW 100143266A TW 201229944 A TW201229944 A TW 201229944A
- Authority
- TW
- Taiwan
- Prior art keywords
- advertising
- offline
- pipelines
- owner
- computers
- Prior art date
Links
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0243—Comparative campaigns
Abstract
Description
201229944 六、發明說明： 【先前技術】 、從該廣告業主經營的觀點來看，支出廣告費用是一 並且有挑戰性的問題。廣告業主與總代理業者耗費大决 策劃、抓預算、支出以及測量總廣告費用用途與效益。例々曰 席行銷官必須依賴個人經驗、公司與第三方資料結果盥 及預測模型(此處僅舉例幾個方法)的不同組合，以便管理羊 以及多年廣告雜與效益。此過程絲效率並且展現出廣^ 主無法充分獲得見解’並且無法根據資料見解逐步改盖 這個問題會加劇，因為例如社交網路與行動管道這類^垃 線上廣告管道數量增加，產生A量行銷數據，增加 有思義見解的該複雜度與難度。 又 一般來說，包括大型預算、線上與離線、多管道活 廣告活動的經理’缺乏例如最佳工具來支配資訊、通知並^ =其有效率並且有效地完紅作，從細工作，例如通過 官道的規劃支出之分配與支配，到一般與細部工作，例如 廣告活動分配、支出、採購、調整等。 因此需要關於廣告活動管理與最佳化的改良技術。 【發明内容】 本發明，某些具體實施例提供整合及综合廣告活動管理 與最佳化之系統及方法。本發明提供許多技術，其中廣告業 ，’包括例如首席行銷官這類大預算廣告業主，可輕鬆'、、^ ^且最佳定義、管理、實施並精製廣告·與活動，從高^ ，-般程度’通過許多線上與離線管道。這種管道可包括網於 ，，路、行動電話、社交網路等，以及傳統廣好道，例如電視丁、 收曰機等。本發明提供許多技術，例如其中廣 s 4 201229944 在某些具體實施例内提供許多技術，其中產生、修改、儲 存、選擇與運用廣告業主目標客戶簡介樣本、出版商讀者群樣 本以及匹配樣本，以便有效將廣告活動最佳化，包括庫存匹 配導致增加活動效扭、減少並更有效率使用活動管理時間並 且增加 ROI (Return On Investment，投資報酬率）。 在某些具體實施例内提供許多技術，包括允許廣告業主或 出版商模擬廣告活動的實施，包括選擇並運用目標客戶、讀者 群與匹配簡介。本發明提供工具來檢視成果與結果，幫助並通 知廣告活動規劃與採購。 【實施方式】 第一圖為根據本發明一個具體實施例的分散式電腦系統 100。雖然許多設置都有可能，不過所說明的該系統1〇〇包括 =用者電腦104、廣告業主電腦105、出版商電腦1〇6、其他 實體電腦107以及伺服器電腦108，這全部都連結或可連結至 網際網路102。雖然已經描述網際網路1〇2，不過本發明也考 慮其中不含網際網路的其他具體實施例，以及其中除了網際網 路以外還包含其他網路的具體實施例，包括一或多個無線網 路' WANs (Wide Area Networks ’ 廣域網路)、LANs (Local Area201229944 VI. Description of the Invention: [Prior Art] From the point of view of the operation of the advertising owner, the expenditure of advertising is one and a challenging problem. Advertising owners and general agents spend a lot of time planning, capturing budgets, spending, and measuring the total advertising cost usage and benefits. Example The marketing officer must rely on different combinations of personal experience, company and third-party data results, and predictive models (here only a few examples) to manage sheep and multi-year advertising miscellaneous benefits. This process is efficient and shows that the problem is not fully achievable and can't be gradually changed according to the information insight, because the number of online advertising channels such as social networks and mobile channels increases, resulting in A-marketing. Data, increasing the complexity and difficulty of thinking. In general, managers who include large budgets, online and offline, and multi-channel live advertising campaigns lack the best tools to control information, notifications, and ^= efficient and effective redemption, from fine work, such as through The allocation and control of the official planning expenditures, to the general and detailed work, such as the distribution of advertising activities, expenditure, procurement, adjustment and so on. Therefore, there is a need for improved techniques for managing and optimizing advertising campaigns. SUMMARY OF THE INVENTION The present invention, in certain embodiments, provides systems and methods for integrating and integrating advertising campaign management and optimization. The present invention provides a number of techniques in which the advertising industry, including large budget advertisers such as chief marketing officers, can easily define, manage, implement, and refine advertising and activities, from high ^,- The general degree 'through many online and offline pipelines. Such pipelines may include nets, roads, mobile phones, social networks, etc., as well as traditional well-known roads, such as television sets, harvesters, and the like. The present invention provides a number of techniques, for example, wherein a wide variety of techniques are provided in certain embodiments in which the advertiser's target customer profile sample, publisher readership sample, and matching samples are generated, modified, stored, selected, and utilized. Effectively optimize campaigns, including inventory matching, resulting in increased activity, reduced and more efficient use of event management time, and increased ROI (Return On Investment). A number of techniques are provided in certain embodiments, including allowing an advertiser or publisher to simulate the implementation of an advertising campaign, including selecting and applying a target customer, readership, and matching profile. The present invention provides tools to review results and results, and to assist and inform advertising campaign planning and procurement. [Embodiment] The first figure is a distributed computer system 100 in accordance with an embodiment of the present invention. Although many settings are possible, the illustrated system 1 includes a user computer 104, an advertiser computer 105, a publisher computer 1-6, other physical computers 107, and a server computer 108, all of which are linked or Link to the Internet 102. Although the Internet has been described, the present invention also contemplates other specific embodiments in which the Internet is not included, as well as specific embodiments in which other networks are included in addition to the Internet, including one or more wireless. Network 'WANs (Wide Area Networks 'WAN), LANs (Local Area
Networks，區域網路）、電話、行動電話或其他數據網路等。 本發明更考慮其巾細者賴或其他電腦可為或包括無線、可 攜式或手持式裝置，例如行動電話、pDAs (Pers〇nal Digital Assistants ’個人數位助理)等之具體實施例。 该一或多部電腦1〇4_108之每一者都可分散，並且可包括 許^硬體、軟體、應用程式、演算法、程式與工具。所描述的 1腦也可包括硬碟、螢幕、鍵盤、指標或選擇裝置等。該等電 ，可使用例如微軟公司的Wind〇ws等這類作業系統來操作。 每一部電腦都可包括中央處理單元(Central processing unit， CPU)、資料儲存裝置以及許多記憶體，包括RAM (Rand〇mNetworks, regional networks, telephones, mobile phones, or other data networks. The present invention further contemplates specific embodiments in which the towel or other computer can be or include a wireless, portable or handheld device, such as a mobile phone, pDAs (Pers〇nal Digital Assistants). Each of the one or more computers 1〇4_108 can be distributed and can include hardware, software, applications, algorithms, programs, and tools. The described 1 brain may also include a hard disk, a screen, a keyboard, an indicator or a selection device, and the like. The power can be operated using an operating system such as Microsoft Corporation's Wind〇ws. Each computer can include a central processing unit (CPU), data storage, and many memories, including RAM (Rand〇m).
Access Memory ’隨機存取記憶體）與 ROM (Read-Only 201229944Access Memory 'random access memory' and ROM (Read-Only 201229944
Memory ’唯讀記憶體）。所描述的電腦也可包括許多程式設 計、應用程式、演算法以及軟體來啟用搜尋、搜尋結果以及廣 告，例如圖形或橫幅廣告以及贊助搜尋上下文關係中的關鍵字 搜尋與廣告。可考慮許多種廣告，包括文字廣告、圖文廣告(rich advertisements)、視訊廣告等。 如所描述’該等伺服器電腦丨〇8之每一者都包括一或多個 CPUs 110 以及-個資料儲存裝置（Data Storage Device，DSD) 112。δ亥資料儲存裝置η〗包括一資料庫（Database) 1 Ιό以及 整合及綜合廣告活動管理程式114。 5玄程式114欲廣泛包括所有程式設計、應用程式、演算 法二軟體與其他，以及根據本發明具體實施例實施或幫助方法 與系統所需之工具。該程式114的該等元件可存在於單一部伺 服器電腦上或分散在多部電腦或裝置之間。 第一圖為例示根據本發明一個具體實施例的方法2〇〇之 流程圖。在步驟202上，使用一或多部電腦獲得第一資訊集 合’包括關於與多個廣告活動相_的廣告活動效能，並關聯於 多個線上廣告管道之每一者以及多個離線廣告管道之每一者 的統計資訊。 、在步驟204上’使用一或多部電腦，從廣告業主或廣告業 主代理商’獲得關於廣告活動的—或多個目標集合，該廣告活 關!^個線上廣告管道之每—者的成分以及關於多個 離線廣告管道之每一者的成分。 ί，2。6上，使用一或多部電腦，至少部分根據該第-一或多個目標集合’產生並儲存關於該廣告活動 搜喊議之#合，供該廣告業域該廣告業主的該代 合包括關於通過多個線上廣告管道之每一者以 及夕^離線廣告官道之每—者的廣告資源分配之成分。 …。Ϊ二圖為例不根據本發明—個具體實施例的方法300之 2，王二ϋΓ夕302上:使用一或多部電腦獲得第一資訊集 口 ι ;/、夕個廣告活動相關的廣告活動效能，並關聯於 201229944 工告管道之每-者以及多個離線廣告管道之每-者 主代二腦’從廣告#主或廣告業 動包括·動或=目鮮合，該廣告活 離線廣告管之母—者的成分以及關於多個 次i 驟施上’使用一或多部電腦，至少部分根據該第— 多個目標集合，產生並儲存關於該廣告ί動 理ϋί ί集合’健廣告業主或該廣告#主的該代 jut包括關於廣告資源分配的成分，該分配包括 之每—者以及多個離線廣告管道之每 勺it = /出分配’此外，該分配或分配建議的集合 ϊ之ίίί二告f道與多個離線廣告f道的預算或支 卢主士普使用一*多部電腦’允許或提供選項給該 二ΐ—ϊΐί，主的該代理商’進行單選來選擇綜合實施 斤有或一。P为邊分配或分配建議之集合。 第四圖為例示根據本發明一個具體實施例的方法400之 ^壬圖。在步驟402 _L，使用-或多部電腦獲得第一資 二”與多個廣告活動侧的廣告活動效能，並關聯於 告官道之每""者以及乡_線廣告管道之每一者 在步驟404上’使用-或多部電腦獲得第二資訊集合 栝關於一線上與離線廣告活動的一或多個目標。 在步驟406上，使用-或多部電腦獲得^三資訊集合 •針對多個出版商之每-者的—或多個讀者群簡介；針對至 义個廣告業主或廣告業主代理商的—或多個目標客戶簡 以及-或多個匹配程A ’用於匹配_或多個讀者 一或多個目標客戶簡介。 /' 201229944 -、該第二和^資或多部電腦，至少部分根據該第 管道的成分，包括運用至包括關於多線上與離線 匹配至少祕配程式其中之一， 多個目標客戶簡介其中之，間，丨其中之-與至少該等-或 流程據/發明—個具體實施例的方法500之 合，包括關於與多個廣部電腦獲料一資訊集 的統計資訊。 母者以及多個離線廣告管道之每一者 在步驟504上，伟闲 括關於-線上轉線部電腦獲得第二資訊集合，包 核廣動的一或多個目標。 簡介樣本心一業或 者群簡介樣本與一或多個1匹配-或多個讀 -、使1—或多部電腦，至少部分根據該第 伟化沾八一第一貝汛集合，產生並儲存關於該廣告活動最 與離線建議之集合，其中該集合包括關於多個線上 $驟510上’使用—或多部電腦，提供選項給廣告苹主 或出進行單選來實施所錢部分該廣告簡。、業主 第六圖為例示本發明—個具體實施例的方塊圖_。 雖然本％明的具體實施例通常參考首席行銷官來 人了解本發明可考慮各種廣告業主，不僅包括首席行銷官^ 201229944 ίί主、廣告業主代理商、廣告公司等之任一者， 八中二匕括Γ場商、職員、雇員、相關實體等。 望。理系統604可包括許多不同態樣、功能、模組 /La ^二二其中可包括關於活動定義、活動管理、活動最 、g眘ml施、模型化、模擬、分析工具、例如按一下或單 k貫轭k項4這類選項之成分6〇6。 从人舉t!，言’該首席行銷官6G2可使用歸動管理系統_ 、，’口口 一或夕巧廣告活動，例如所描述的廣告活動6〇8，其中 括具有多個官道成分616的線上成分612以及 ί 618的離線成分614。請注意’該廣告活動_可内 ，、他活動或子軸，例如階層或_活動。此外，該廣告 608的許多特定成分’包括該線上成分612、離線成分614 = 及許多f道成分⑽’也可包括障層或系列成分或子成分。 第七圖為例示本發明一個具體實施例的方塊圖7〇〇。如 描述’根據本發明的-個具體實施例，首席行銷官7〇2透過 口 704，例如^網路型入口，存取活動管理系統7〇6。 該活動管理系統706存取來自許多分散式資料來源 料庫的貧訊，並且也可與這種資料來源雙向通訊。其^ 如來自許多線上管道708、離線管道71〇、資料提供商712 及許多其他資料來源7M的資訊。來自該特料來源 ^ 於執行許多活動管理系統706功能。 、°L用 第八圖為例示根據本發明一個具體實施例的方法8 流程圖，包括樣本的使用。在某些具體實施例内，樣 種方便、彈性、有效率的工具，幫助達成自訂、精準、言^ 度與粒度的功能性’供例如首席行銷官這類廣告業主 用。這可包括例如匹配廣告業主客戶簡介與出口版商 j 介。依照本說明書内所使用的該用語「客戶」廣泛包括 標使用者’不管是講買者或意圖購買者。一般來說，^ ^ 括資料結構以及其内儲存的該資訊。樣本可包括額特^ 如模型、應用程式、程式等。使用本說明書内使用的該:語列 201229944 資料結構。已儲存、已識別、歡或自訂資訊之 方面有用的n 動管理、最佳化與實施功能性 管理系統或欄位之表單，其可由活動 考量更多精密^達成或成。不過，本發明狀體實施例 庫廣告活動樣本庫806、出版商讀者群簡介樣本 以及匹座^票客戶（或其他目標使用者)簡介樣本庫812 m訂明確或暗中糊要運用的樣本816，其可 多個ίίϋ等樣本庫爾、⑽、812之每一者的一或 樣本也可匕括其他選取的樣本，例如一或多個廣告活動 太許多方式中該活動管理系統8〇4戶斤使用的樣 二义it的樣本。這可包括例如使用匹配樣本，匹配讀者 3"樣本與目標客戶簡介樣本，幫助優化告知廣告計晝、採 晴等。 一 f驟82〇代表「按一下」廣告活動相關動作/實施選項， 在本土 _某些具體實施彻可供該廣告業域用。另外依昭 本說明書内其他地方的說明，在某些具體實施例内，提供選項 、’、5廣σ業主或出版商，來採取關於一或多個廣告活動的動作， 例如利用按-下或選擇，來實施全部或部分活動或活動態樣。 例如.可提供一或多個建議或推薦的活動實施選項給該廣告業 主，其中可包括例如綜合多管道線上與離線廣告活動，其可包 括競標或採購，或可在實施之前由該廣告業主檢視或修改。在 許多具體實施例内，這種活動或部分活動可立即實施或一段時 間才實施，並且可或不可隨時間調整或修改。在某些具體實施 例内，這種選項可關於或根據一或多個模擬的廣告活動或活動 部分。此外，在某些具體實施例内，該廣告業主可使用許多分 201229944 析與視覺化工具，包括圖形、圖表、摘要、分析結果等，祐曰-可提供按一下動作或實施選項與之連結。 在本發明的某些具體實施例内’提供系統組合，管理來自 該廣告業主與代理商業務觀點的所有線上與離線廣告資訊，並 且使用包括但不受限於模擬、預測與原因預測模型化、可行動 見，軟體引擎、推薦引擎、資料探勘、視覺分析、文字分析以Memory 'read only memory'). The described computer can also include a number of programming, applications, algorithms, and software to enable search, search results, and advertisements, such as graphic or banner ads, and keyword search and advertising in sponsored search contexts. There are many types of advertisements to consider, including text ads, rich advertisements, video ads, and more. As described, each of the server computers 8 includes one or more CPUs 110 and a Data Storage Device (DSD) 112. The δHai data storage device η includes a database 1 and an integrated and integrated campaign management program 114. The syllabus 114 is intended to cover a wide range of programming, applications, algorithms, and the like, as well as the tools needed to implement or assist the methods and systems in accordance with embodiments of the present invention. The components of the program 114 may reside on a single server computer or be distributed among multiple computers or devices. The first figure is a flow chart illustrating a method 2 in accordance with an embodiment of the present invention. At step 202, the first information set is obtained using one or more computers, including information about campaign effectiveness with a plurality of advertising campaigns, and associated with each of a plurality of online advertising pipelines and a plurality of offline advertising pipelines. Statistical information for each. At step 204, 'using one or more computers, from the advertising owner or the advertising owner agent' to obtain a collection of advertising campaigns - or multiple targets, the advertising is alive! ^ Each component of the online advertising pipeline And the composition of each of the multiple offline advertising pipelines. ί, 2.6, using one or more computers, at least in part based on the first one or more target sets, 'generating and storing the slogan about the advertising campaign for the advertising industry owner of the advertising industry The generation includes components for the allocation of inventory through each of a plurality of online advertising pipelines and each of the offline advertising campaigns. .... FIG. 2 is an example of a method 300, which is not according to the present invention - a specific embodiment, on the second day of the second 302: using one or more computers to obtain the first information set port; /, an advertising related to the event Activity performance, and associated with each of the 201229944 bulletin pipeline and each of the multiple offline advertising pipelines - the main generation of the second brain 'from the advertising # main or advertising industry including · mobile or = fresh, the advertising live offline The parent of the advertising tube - the composition of the person and the use of one or more computers, at least in part based on the first - multiple target collections, generated and stored about the advertisement ί ϋ ί ί collection '健The owner of the advertisement or the master of the advertisement #主 includes an ingredient about the allocation of the inventory, the allocation includes each of the ones and each of the multiple offline advertising pipelines it = / out of the distribution 'in addition, the collection of the distribution or distribution suggestions ϊ ί ί 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 与 多个 多个 多个 多个 多个 多个 多个Choose a comprehensive implementation of jin or oneP is a collection of suggestions or assignments for edges. The fourth figure is a diagram illustrating a method 400 in accordance with an embodiment of the present invention. In step 402_L, use the - or multiple computers to obtain the first fund 2" and the advertising campaign effectiveness of the plurality of advertising campaigns, and associated with each of the "customer's" and "township" line advertising pipelines At step 404, 'use- or multiple computers to obtain a second set of information about one or more targets for online and offline advertising campaigns. At step 406, use - or multiple computers to obtain ^3 information collections. Each of the multiple publishers - or multiple reader profiles; for the righteous advertising owners or advertising owner agents - or multiple target customers Jane and - or multiple matching procedures A 'for matching _ or Multiple readers with one or more target customer profiles. /' 201229944 - The second and more or more computers, at least in part based on the composition of the pipeline, including the use of at least the online and offline matching at least the secret program One of the plurality of target customer profiles, among which, and at least the method 500 of at least the process data/invention-specific embodiment, including one with a plurality of computers Information set Information. Each of the mother and the plurality of offline advertising pipelines, in step 504, includes a second information collection for the computer on the online transfer department, and one or more targets for the active movement. The industry or group profile sample matches one or more 1s - or multiple reads -, 1 or more computers, at least in part based on the collection of the first Weiyi Bayi first shell, generates and stores information about the campaign The collection of the most offline recommendations, where the collection includes a number of online stipulations on the 510's use- or multiple computers, providing options to the advertiser or a single radio to implement the money portion of the advertisement. Figure 6 is a block diagram illustrating a specific embodiment of the present invention. Although the specific embodiment of the present invention is generally referred to the chief marketing officer, the present invention can be considered for various advertisers, including not only the chief marketing officer ^ 201229944 ίί main, Any of the advertising owner agents, advertising companies, etc., the eighth middle school, the employees, employees, related entities, etc. The system 604 can include many different aspects, functions, modules /La ^2 2 may include components 6活动6 on the definition of activity, activity management, activity, gratification, modeling, simulation, analysis tools, such as click or single k yoke k item 4. People say t!, saying that the chief marketing officer 6G2 can use the homing management system _,, 'mouth one or eve advertising campaigns, such as the described advertising campaign 6.8, which includes multiple official elements 616 The online component 612 and the offline component 614 of ί 618. Please note that 'the advertising campaign _ may, within his activity or sub-axis, such as a hierarchy or _ activity. In addition, many of the specific components of the advertisement 608' include the online component 612 The off-line component 614 = and the plurality of f-channel components (10)' may also include a barrier layer or a series of components or sub-components. The seventh figure is a block diagram showing a specific embodiment of the present invention. As described in the detailed description of the present invention, the chief marketing officer 7〇2 accesses the activity management system 7〇6 via the port 704, for example, a network type portal. The activity management system 706 accesses the poor news from a number of decentralized data sources and can also communicate bi-directionally with such sources. It is from information such as many online pipelines 708, offline pipelines 71, data providers 712, and many other sources. From this special source ^ perform many activities management system 706 functions. The eighth figure is a flow chart illustrating a method 8 according to an embodiment of the present invention, including the use of a sample. In some embodiments, a convenient, flexible, and efficient tool to help achieve custom, precise, succinct, and granular functionality for ad owners such as chief marketing officers. This can include, for example, matching the advertiser's customer profile with the export publisher. The term "customer" as used in this specification broadly includes the subject user' whether it is a buyer or an intended purchaser. In general, ^^ includes the data structure and the information stored in it. Samples can include special features such as models, applications, programs, and more. Use the phrase used in this manual: quotation 201229944 data structure. A useful form of stored, identified, welcoming, or custom information that is useful for managing, optimizing, and implementing functional management systems or fields, which can be achieved by more precise considerations. However, the sample embodiment library 806 of the present invention, the sample library of the publisher's readership, and the sample library 812 of the sample client (or other target user) are provided with a sample 816 that is explicitly or implicitly used. The sample or sample of each of the plurality of samples such as Cul, (10), and 812 may also include other selected samples, for example, one or more advertising activities are too many ways in which the activity management system is 8 to 4 A sample of the sample yiyi it used. This can include, for example, using matching samples, matching the reader's 3" sample and target customer profile samples to help optimize advertising, clearing, etc. A f-82 means “click” the campaign-related action/implementation option, which is available locally to the advertising industry. In addition, in accordance with the description elsewhere in this specification, in some embodiments, an option, ', 5 σ owner or publisher, is provided to take action on one or more advertising campaigns, such as by pressing down-down or Choose to implement all or part of an activity or activity. For example, one or more suggested or recommended activity implementation options may be provided to the advertiser, which may include, for example, integrated multi-pipeline online and offline advertising campaigns, which may include bidding or purchasing, or may be viewed by the advertiser prior to implementation Or modify. In many embodiments, such activities or portions of activities may be implemented immediately or for a period of time, and may or may not be adjusted or modified over time. In some embodiments, such an option may relate to or be based on one or more simulated advertising campaigns or activity portions. In addition, in some embodiments, the advertiser may use a number of points 201229944 analysis and visualization tools, including graphics, charts, summaries, analysis results, etc., which may be linked to by action or implementation options. In some embodiments of the present invention, 'providing a system combination to manage all online and offline advertising information from the advertiser's and agent's business perspectives, and using, but not limited to, simulation, prediction, and cause prediction modeling, Actionable, software engine, recommendation engine, data exploration, visual analysis, text analysis
及資料倉儲這些方法的集合，例如用於最佳化整體業務廣告目 標、目的與模型。 、D 某些具體實施例識別先前的系統與方法無法提供或無法 充分提供有意義的見解與提案或實施動作，給由傳統離線廣告 方法與線上廣告方法構成的廣告組合(來自廣告業主觀點）。例 如：先前的解決方案通常不連貫、勞办密集並且半自動處理密 集，並且不提供或充分提供及時見解以及可行動的資訊。 例如本發明的某些具體實施例可利用實質花費更多時間 Ιΐί告見解並軸作最触，職告敎增加標題收益，而 ϊΐί太多時間使用手動與半自動處理，將資料轉換成幾乎沒 有見解的不一致資訊。 某^具體實施例提供系統與方法集合，使用軟體、資料庫 3 η現[通!1 了法，提供廣告業主一個整體、資料驅動的廣告 2 ’ ϊΐΐ操作上實現廣告策略、見解、推薦、逐步改善的 支出推薦、組合廣告管理以及報告等等。提供集合 iii ίί 之系統’並使用方法將該資料轉換成有意 ίί-ίϊΐ業務資訊’以便伴隨推薦呈現該資訊、促進廣 主動廣告管理等等。這些方 集合可全體應用於傳__告方法以及最新線上廣 概合S3實軸於該廣告界的祕與方法，看待為 一 M Sabre。例如：自動交易系統從海量 201229944 的資料中分析I帛選’並_£採取手動、半自動以及自動交易行 動。例如該Sabre旅遊系統這類系統就與航空公司、飯店盥 車租賃的該全球庫存綑綁在一起。 〃 某些具體實施例更可包括新穎但不顯眼的技術，在某些方 式中類似於來自其他產業的方法，例如Amaz〇n的圖查推薦分 析引擎以及Netflix的Cinematic電影推薦引擎，將多&技術結 合供應給該廣告買家空間’並且提供世界級系I給全球廣告業 主。 ' 〇 某些具體實施例包括下列，例如：廣告業主選擇產業廣土 活動樣本、修改現有的活動樣本或建立新的活動樣本。使用^ 多提供的制程式、圖形使用者介面等，該廣告業主可 數，例如廣告目標、關鍵字、KPIs (Key performance Indicat〇rs， 關鍵績效指標）、市場區段、預算、歷史資料、结果等輸入並 加入該樣本中。該廣告業主可執行使用統計資料二廣告^擬: 例如Monte Carlo技術型模擬。該廣告業主可審查模擬結果， 包括，道推薦、KPI模擬結果、提案的變更、提案的廣告最佳 化推薦等。該廣告業主可檢視即時廣告庫存可用性與&本，並 且可與模擬比較。此外’該廣告業主可進行單選，例如針特 定範例’選擇「按-下活動」’用一個步驟在線上以及傳統管 道上完成廣告購買。 此外’某些具體貫施例k供許多其他功能性或特徵。例如 在某些具體實施例内，廣告業主可監控並管理整體或區段活動 的組合。在某些具體實施例内，廣告業主可啟用應用推薦分析 來提供見解，或可啟用自動應用程式分析活動變更與最佳化， 以便達到例如KPIs以及目標。在某些具體實施例内，廣告業 主可啟用分析競筆推薦應用程式，例如用於特定範例「針對^ 個區段與讀者的企業也選擇X線上資產與γ傳統管道」’等。° 此外，在某些具體實施例内’廣告業主也執行視覺分析，例如 即時熱圖’找出並追縱成功的活動以及例如企業動作需 與修正的活動。 & 201229944 如上述，本發明的具體實施例考慮使用許多廣告活動，包 括關於許多線上(包括數位)管道以及許多離線管道的成分。線 上廣告管道可包括例如許多種網路入口屬性，例如新聞、運動 荨、虛挺貫境和虛擬世界、遊戲、例如G00gle、Baidu等的搜 哥引擎、例如Linkedin、Twitter、Facebook等的社交網路、例 如Admob、Apple、包括電子書的Kindle、Amazon等提供的 行動管道。當然，本發明的具體實施例還可考慮許多其他線上 管道。 本發明的具體實施例也考慮許多離線管道，這可包括例如 傳統管道’例如實體廣告、電視、有線電視、衛星電視、電台、 例如報紙、雜諸、財團等這類的印刷品。離線管道可包括例如 運動相關與其他賽事相關或活動相關廣告.，例如代言廣告 (endorsement)、運動場館的室外廣告、體育賽事等。當然，本 發明的具體實施例還可考慮許多其他線上管道。 本發明的某些具體實施例包括許多技術，例如滿足廣告業 主（包括代理商)興趣，並且可例如包括匹配廣告業主活動與目 標讀者。 ~ 不贺月的系些具體實施例提供許多技術、方法與系統，可 讓廣告業主自我服務、控制、計算並匹配廣告業主的理想、高 ，晰度客戶簡介與出版商的高清晰度讀者目標簡介。例如：本 說明書内提供料技術，可讓廣告#主絲麟立N個高清And a collection of methods for data warehousing, such as for optimizing overall business advertising goals, goals, and models. D Some specific embodiments identify previous systems and methods that do not provide or adequately provide meaningful insights and proposals or implementation actions, combining ad combinations of traditional offline advertising methods with online advertising methods (from the advertiser's point of view). For example, previous solutions are often incoherent, labor intensive, and semi-automated, and do not provide or adequately provide timely insights and actionable information. For example, some embodiments of the present invention may take more time to devote more insights and axes to the most touch, and the job will increase the headline revenue, while ϊΐ too much time uses manual and semi-automatic processing to convert the data into almost no insight. Inconsistent information. A specific embodiment provides a system and method set, using software, database 3 η now [pass! 1 method, providing advertising owners a whole, data-driven advertising 2 ' ϊΐΐ operation on the implementation of advertising strategies, insights, recommendations, and gradually Improved spend recommendations, portfolio management, reporting, and more. Providing a system of collections iii ίί' and using the method to convert the material into intentional ίί-ί ϊΐ business information </ RTI> to accompany the presentation of the information, promote active advertising management, and the like. These sets of parties can be applied to the __ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ For example, the automated trading system analyzes I's selected from the data of 201229944 and takes manual, semi-automatic and automatic trading actions. For example, systems such as the Sabre Travel System are bundled with the global inventory of airline and hotel car rentals.某些 Some specific embodiments may include novel but unobtrusive techniques, in some ways similar to methods from other industries, such as Amaz〇n's Tutorial recommendation analysis engine and Netflix's Cinematic movie recommendation engine, which will be multiple & "Technology combines supply to the advertising buyer space" and provides world-class I to global advertising owners. 〇 Some specific examples include the following, for example, the advertiser chooses a sample of the industry's extensive soil activity, modifies an existing activity sample, or creates a new activity sample. Use the multi-provided programming, graphical user interface, etc., the advertisers can count, such as advertising goals, keywords, KPIs (Key performance Indicat〇rs, key performance indicators), market segments, budget, historical data, results Wait for input and join the sample. The advertising owner can perform the use of statistics two advertisements: for example, Monte Carlo technical simulation. The advertiser can review the simulation results, including road recommendations, KPI simulation results, proposal changes, and proposal optimization recommendations. The advertiser can view the real-time inventory availability and & and can be compared to the simulation. In addition, the advertiser can make a single choice, for example, the specific example of the needle, select “press-down activity”, and complete the advertisement purchase on the online and traditional pipelines in one step. Moreover, some specific embodiments k provide many other functionalities or features. For example, in some embodiments, an advertiser may monitor and manage a combination of overall or segment activities. In some embodiments, the advertiser may enable application recommendation analysis to provide insights or enable automatic application analysis activity changes and optimizations to achieve, for example, KPIs and goals. In some embodiments, the advertising owner may enable the analysis of the competitive recommendation application, such as for a specific example "Enterprises for X segments and readers also select X-line assets and gamma traditional pipelines". In addition, in some embodiments, the advertising owner also performs visual analysis, such as an instant heat map, to identify and track successful activities and activities such as corporate actions and corrections. & 201229944 As noted above, embodiments of the present invention contemplate the use of many advertising campaigns, including components for many online (including digital) pipelines as well as many offline pipelines. Online advertising pipelines can include, for example, a variety of web portal attributes such as news, sports, virtual reality and virtual worlds, games, search engines such as G00gle, Baidu, etc., social networks such as Linkedin, Twitter, Facebook, etc. For example, Admob, Apple, Kindle, including e-books, Amazon, etc. provide a pipeline of action. Of course, many other inline conduits are also contemplated by embodiments of the present invention. Embodiments of the present invention also contemplate many offline pipelines, which may include, for example, conventional pipelines such as physical advertisements, televisions, cable television, satellite television, radio stations, prints such as newspapers, magazines, consortia, and the like. Offline pipelines may include, for example, sports related advertisements related to other events or activities, such as endorsements, outdoor advertising for sports venues, sporting events, and the like. Of course, many other inline conduits are also contemplated by embodiments of the present invention. Certain embodiments of the present invention include a number of techniques, such as satisfying the interests of an advertising owner (including an agent), and may include, for example, matching advertising owner activities with target audiences. ~ Some of the specific examples of the month provide many techniques, methods and systems that allow advertisers to self-service, control, calculate and match the advertiser's ideals, high definition, customer profile and publisher's high definition readership goals. Introduction. For example: the material technology provided in this manual can make the advertisement #主丝麟立N HD
= 簡介。進—步提供許多技術’可讓廣告業主從N 的貧料庫中，選擇及/或修改出版商的高清晰度 二ί f 2綱f ^也提供許乡撕’可縣告業主從出 二’配程式庫中選擇及/或修改出版商的匹配程式，例如 ^析’以便計算該廣告業主的高清晰度目標客戶簡介盘 或簡介樣本)之間的匹 理導致最佳或近乎完美的廣告業主 “ ,可增加該廣告業主的目標成就，例 次牌》與度(brand engagement)。例如：所提供的技術 13 201229944 能Λ量’例如較高轉換率、提高廣告活動ROI、 片末端對末端的廣告活動控制或提高品牌參與 ΐ最佳縣1供的許多技術可藉由減少將目標指向不正確ΐ 非最佳§胃者，來減少廣告活動支出。 w 用定體實施例指出，首席行銷官理想目標可利 =並且切割出只有匹配理想客戶之讀者的 降:—的廣告活動。隨著該匹配誤差(alignmem _ ί 儘官是如鳥托邦般)匹配狀態增加廣告業主的收 且減少花在將目標訂定在該等不正 確。貝考活動上的廣告活動支出。 更包括認識到，儘管現有的該技術，該線= Introduction. Step-by-step provision of many technologies' allows advertisers to choose and/or modify the publisher's high-definition 2 from the N's poor library, and also provide Xuxiang's tears. 'Selecting and/or modifying the publisher's matching program in the library, such as analyzing 'to calculate the advertiser's high-definition target customer profile disk or profile sample', resulting in the best or near-perfect advertising The owner "can increase the target achievement of the advertising owner, brand engagement". For example: the provided technology 13 201229944 can measure 'such as higher conversion rate, improve advertising activity ROI, end-to-end Many of the techniques available for ad campaign control or brand engagement can be used to reduce advertising spend by reducing the target to incorrect ΐ non-optimal § stomach. w Using the fixed embodiment, the chief marketing The official ideal goal is profitable = and cuts out the advertising campaign that only matches the reader of the ideal customer: - as the matching error (alignmem _ ί 尽 官 is like a bird opiate) matching status increases the advertising owner's Reducing and reducing the amount of advertising expenditure spent on targeting these incorrect. Bekaa activities. It also includes recognizing that despite the existing technology, the line
前述匹配誤差’並且未顯著或充分朝向首席S ^配狀祕動。隨著資料量增加、新媒體管道(行 等)數量增加以及缺乏整合的系統與方法 現首席行銷官手中的可行動廣告活動選項，這 i㈣並且進—步增加該匹配複雜度。本發明的某些 ^ 多技術’幫助縮小廣告業主理想目標客戶盥 線上/離線出版商目標讀者間之該匹配誤差。 、The aforementioned matching error' is not significantly or sufficiently directed toward the chief S^matching secret. As the volume of data increases, the number of new media pipelines (lines, etc.) increases, and the lack of integrated systems and methods, the actionable campaign options in the hands of the current marketing officer, this i (4) and further increase the matching complexity. Some of the multi-technologies of the present invention help to narrow the match error between the advertiser's ideal target customer/online/offline publisher target audience. ,
入f ^某些具體實_提供許多技術，提供廣告業主進 使用先前的線上方法來避免無效率地 呼°I 土庫髭將雜纽触給廣告私，例如廣 2 技術可更容易並且更快速訂定整個活_ 4貝格，而^線上與離線廣告管道的該數量，以支援整 動，降低母個活動的内部時間損耗。 某些具體實關提供廣告業主建立與樣本化全球廣 動的遠能力’這可允許每年更輕鬆啟動Ν個活動.，不^人 14 201229944 們花時間重新建立與重新啟動線上與離線活動，減少線上與離 線活動伴隨的勞工成本。 此外’某些具體實施例包括使用可稱為超級廣告活動 (SuperAdCampaign ’ SAC)樣本之樣本’其可為關聯性廣告活 動樣本。在某些具體實施例内，SACs可為集合、結構並且組 織來1進多面向或多層階層，例如親代/子代活動結構，可驅 動末端對末端、巨大對細微的廣告活動。例如：SAC活動樣 本可具有全球親代活動廣告活動訊息以及適應當地需求與需 要的子代廣告活動樣本，而子代活動係關於該親代並且增強與 輕秦管理該整體親代廣告活動樣本。該SAC樣本可埋藏演算 法與分析，並套用至使用N個變數(例如時間)的一或多個指定 中繼特性，以便即時重新定位廣告活動並且考量變化，例如廣 告效益衰減。演算法與分析可套用至使用N個變軼，例如即 時地理中繼資料(geometa_da⑻或原因預測的該SAC樣本，例 如以重新定位廣告活動。 某些具體實施例提供廣告業主建立高定義目標客戶樣本 的該能力，這允許以高清晰度方式，更輕鬆建立與樣本化目標 客戶的360度視野。這些技術可使用例如N個變數、演算法、 使用者定義特性、關鍵字等，來描述或配置理想或目標客戶。 本發明的某些具體實施例能夠最佳並且仔細運用使用 者、客戶與讀者資訊，同時兼顧隱私。 某些具體實施例提供廣告業主將來自本身客戶資料庫的 輸入變數整合成為理想或目標客戶或客戶群樣本的該能力。此 外:某些具體實施例提供廣告業主將來自其廣告代理商、第三 方資料供應商與市場商(例如Nielsen)等的輸入變數合併到其 客戶樣本内的該能力。此外，某些具體實施例提供廣告業主將 例如機器學習這類演算法與分析合併至其客戶群樣本内的該 能力。這些許多技術可增加並聚焦在理想客戶目標上。 某些具體κ施例&供廣告業主查詢出版商的讀者群資 庫，以便能檢視、控制與啟動目標讀者的該能力。這可提供廣 15 201229944 i ί許多目標讀者活動選項，並且一般來 ίίΐΐίϊ，’該❺目關活動成果就越好。 本庫;ϋίϊίΞ提供廣^業主—或多個搜尋引擎，例如樣 闲ΛΜ |Γ、·3哥引擎’包括讀者群簡介樣本。這種搜尋引擎可 r版商的讀者群資料庫内的讀者群。此外， 標讀者群選‘二該θ能力^" 0 ' ' 、 群符^體實關可讓廣告業主建立並修改歧商的讀者 步調整與匹配該廣告業主的目摔客;^ϋ f H 版商的讀者群簡介或簡介樣本？^戶I關介樣本與该出 配主建立'檢視與修改出版商匹 立二;山η念的出版商匹配程式。這可例如讓該廣告業主建 ί ίϊ =ί = 呈式，進一步優化該廣告業主的目標客 戶簡，丨樣本與邮版商的讀者剩介樣本間之該匹配。 太肉Ϊ : ^體，例提供廣告業主合併或修改出版商匹配樣 力’這可例如包域允許使用機器 2配卜mi目標客戶簡介樣本與讀者群簡介樣本 之匹配上，例如賦予该廣告業主更多並且更好的控制。 體實糊可讓出職_建立並_雌N個高Into the f ^ some concrete _ provide a lot of technology, to provide advertising owners to use the previous online method to avoid inefficient call to the 土 土 髭 髭 髭 髭 髭 , , , , , , , , , , , , , , , , , , , , , , , , , , , Set the entire live _ 4 Berg, and ^ the number of online and offline advertising pipelines to support the whole movement, reducing the internal time loss of the parent activity. Some specific implementations provide advertisers with the ability to build and sample globally. This allows for easier activities to start each year. No. 14 201229944 We spend time re-establishing and relaunching online and offline activities, reducing Labor costs associated with online and offline activities. Moreover, some specific embodiments include the use of a sample that may be referred to as a SuperAdCampaign ‘ SAC sample, which may be a sample of associated advertising campaigns. In some embodiments, SACs can be aggregated, structured, and organized into a multi-faceted or multi-level hierarchy, such as a parent/child activity structure that can drive end-to-end, large-to-fine ad campaigns. For example, a SAC activity sample may have a global parent activity campaign message and a sample of child campaigns adapted to local needs and needs, while the child activity is about the parent and enhances the sample of the overall parental campaign with Light Qin. The SAC sample can be buried in algorithms and analysis and applied to one or more specified relay characteristics using N variables (e.g., time) to instantly retarget advertising campaigns and account for changes, such as advertising effectiveness degradation. Algorithms and analysis can be applied to use N variables, such as real-time geo-relay data (geometa_da(8) or reason-predicted SAC samples, for example to retarget ad campaigns. Some embodiments provide advertisers with a high-definition target customer sample This capability allows for a 360-degree view of the sampled target customers in a high-definition manner. These techniques can be described or configured using, for example, N variables, algorithms, user-defined features, keywords, etc. Ideal or Target Clients Certain embodiments of the present invention are capable of optimally and carefully utilizing user, customer and reader information while taking into account privacy. Certain embodiments provide advertisers with the integration of input variables from their own customer database into This capability of the ideal or target customer or customer segment sample. In addition: some specific embodiments provide advertising owners to incorporate input variables from their advertising agencies, third-party data providers, and marketers (such as Nielsen) into their customer samples. This capability is within. In addition, certain embodiments provide advertising owners who will Machine learning is the ability to incorporate such algorithms and analytics into its customer segment samples. Many of these technologies can be added and focused on the ideal customer goals. Some specific κ instances & ad owners query publishers' readerships Library, in order to be able to view, control and launch this ability of the target audience. This provides a lot of target audience activity options, and generally ίίΐΐίϊ, 'The better the results of the event. The library; ϋίϊίΞ provide广^Owners—or multiple search engines, such as the leisure |ΛΜ,·3 brother engine' includes a sample of the readership profile. This search engine can be used as a readership in the readership database of the publisher. In addition, the reader The group selection 'two of the θ ability ^" 0 ' ', the group of characters can be used to allow the advertiser to establish and modify the reader's step to adjust and match the advertiser's target customers; ^ ϋ f H version of the business Reader's group profile or profile sample? ^I I related sample and the distribution partner to establish 'view and modify publisher Pi Lie; Shan Nian's publisher matching program. This can for example let the advertiser build ί ϊ = ί = present To further optimize the target customer profile of the advertiser, and the match between the sample and the readers of the postal publisher. Too meaty: ^body, provide advertising owners to merge or modify the publisher matching sample' The package domain allows the use of the machine 2 with the mi target customer profile sample and the reader group profile sample matching, for example, giving the advertising owner more and better control. The physical paste can make the job _ build and _ female N high
棚雜本，這可奴喊縣社料在全U ^ί。個活動’而增加出版商的收益，同時最纽度降低勞工 減某實施例可讓出版商建立可縮放的生態系統，將出 j、廣。業主’例如Global 2000廣告業主以及其他生能系 ίΪΐΐΪίίΪ，與供應商連接至單—平台。這可藉^建 ί廣業㈣隨地查看、檢視與記錄全球活動的系统， 二加出版商的收盈。此外在某些具體實施_，可販 動分析給廣告業主。 。服務活The shed is mixed, this can be called the county community in the full U ^ ί. One activity' increases the publisher's revenue, while at the same time reducing the labor. The reduction of an embodiment allows publishers to build a scalable ecosystem that will be widely used. The owner, such as the Global 2000 advertising owner and other loyalty systems, connects to the single-platform with the supplier. This can be used to build, view and record the global activities of the system, and the publishers of the two plus publishers. In addition, in some specific implementations, traffic analysis can be sent to advertising owners. . Service life
S 16 201229944 ㈣ϊ些版細麵找科上與離線廣 ^主讓廣。業主更谷易一次購買全球活動。這可 辦加主花出預算中每個廣告活動的支出，來 二。例如該出版商可參與G_纖廣告活 動並從母一支出的一部分中獲利。 主酱ί些具體實_可讓出版峨立精巧、分_動選項給廣 。針對特定範例，可提供備註或建議事項，例如「建立 ㈣八7人也顧此讀者群」。這紐術可透過例如自我服務 及/或刀析驅動供應或次佳供應，增加出版商的收益。 、、Λ。第九圖為例示根據本發明一個具體實施例的方法900之 巧，。在步驟902上’使用一或多部電腦獲得第一資訊集 η括關於與多個廣告活動相關的廣告活動效能，並關聯^ 夕個線上廣告管道之每—者以及多個離線廣 的統計資訊。 ^ ^ 在步驟904上，使用一或多部電腦獲得第二資訊集合，包 括關於一線上與離線廣告活動的一或多個目標。 在步驟906上，使用一或多部電腦獲得第三資訊集合，包 小二針對多個出版商之每一者的一或多個讀者群簡介；針對至 艾了個廣告業主或廣告業主代理商的一或多個目標客戶簡 w ’以及一或多個匹配程式，用於匹配一或多個讀者群簡介與 —或多個目標客戶簡介。 —产，驟908上，使用一或多部電腦，至少部分根據該第 、该第二和該第三資訊集合，產生並儲存一模擬，該模擬關 ，至少一部分該廣告活動的一預估成果，包括運用至少該一或 夕個匹配程式其中之一，匹配至少該一或多個讀者群簡介其中 之一與至少該一或多個目標客戶簡介其中之一。 '奴第十圖為例示根據本發明一個具體實施例的方法1000之 /;IL私圖。步驟10〇2和1004與第九圖内描述的步驟902和904 類似。 17 201229944 在步驟腿上，使用-或多部電腦獲得第三 包括：針對多個出版商之每-者的—或多個讀ϋ 針^至少-個廣告業主或廣告業主代理商的一客 戶間介樣本，以及-或多個匹配程式樣本^ 讀者群簡介樣本與一或多個目標客戶簡介樣本。L•配或夕個 在步驟1008上，使用-或多部電腦 其中^與_,細縣戶===樣本 f步驟1010上’使用一或多部電腦，提供 主或^商，進行單選來實施所有或部分該廣告活^，。麽。業 盆中發明—個具體實施例的方塊圖膽。 的廣中運用根據本翻具體實施例 且，廣 1 表i據本發明具體實施例的廣告活動模擬工 八具了為5亥廣告活動官理系統1104的一部分。 區塊n〇8代表結果視覺化工具 。 可使用該等以^ 許多的假定結果或成果。當然，也可包括 1中本發明一個具體實施例的方塊圖腫。 的廣_運用根據本發明具體實施例 得，:包廣告活動或相關參數的輸入或獲 區塊1208代表模擬内，例如該 ΐ用的樣本選擇。選取樣本㈣的集合可包 客戶簡介樣本、出版商讀者群簡介樣本以及匹配i;在某； 201229944 具體實施例内 踢寻樣本為特別或專屬設計或運用 本’而在其他具體實施例内則不然。 挺擬樣 區塊121G代表廣告活動模擬，其可包括 生、 i 的ί=實施。這方面可使用許多工具、軟體 '演 型。 性貝汛冷异法與分析以及模擬與機器學習模 輸入模_絲财整體用於 ΐ®έ 綺奸祕、其他纽或其他實體 λ或提供調整、精製與修改功能性或特徵 π 讓廣告業主進行_廣告活動的購買或實 她，例如透過或結合模擬者。 及貫 。。认·^1220代表關聯於模擬結果或成果的檢視，例如頻示 括使用許多圖形、視覺化與分析工具: 甘！_戈表按一下」廣告活動相關動作/實施選項， ^本毛月的某些具體實施_可供該廣告業主使用。本說明查 ，與此有_許多可行細節，此外其中包括有關第八圖的^田 節0 、 本發_某些具體實關提供例mm統可讓 廣告業主自^服務、控糖執行電職告活動模擬，例如藉由 使用或修改亚朗廣告業主的理想、高清晰度客戶簡介及線上 /，線出版商的高清晰度讀者群簡介。在某些具體實施例内， 提供可讓廣告業主定義並建立N個高清晰度目標客戶簡介樣 f的許多方法’提供可職告社選擇及/或修絲自讀者群 簡介樣本庫内的出版商高清晰度讀者群簡介樣本的許多方 ^ 及提供可讓該廣告業主選擇及/或修改來自出版商匹配 輊式資料庫的匹配程式(例如出版商的匹配程式）的許多方 士。本S兒明書内提供許多方法，例如包括用於計算廣告業主的 高清晰度目標客戶簡介與出版商的高清晰度讀者群簡介之間 匹配的分析。此外’提供許多方法來例如使用像是Monte Carl0 201229944 之触’m場秘，續例如翻 以便於掘他種讓韻告業主具有廣告活動實驗室的系統， ί 多活動可能性與查看該等可能的活動結 高卢止、、舌更好的廣告活動效能’例如較高轉換率或提 針對將目， 個J告業主严首席行銷官的理想目標為在花費活動支 刖，建立並測試廣告活動效益。測試活動可幫助 戶簡介與目標讀者簡介之_該廣告ί動未= 提古===!降低’較佳匹配可增加廣告業主的收益、 廣告業主的理想目標客戶與線上/離線 $=5貝者之間的祕配誤差，例如利用執行模型、模擬廣主 結果活=告業主與出版商在花費支出之前，獲取預估最、； 〜某些具體實施例提供廣告業主進入所有線上盘離 官道與庫存的一入口。該廣告業主可使用此資料，當二二 ，擬模型的輸人。例如，這可幫助避免市場商浪“‘用= 存在的線上與離線選項建立活動模型與模擬。 + 某些具體實施例包括運用或提供真實價格給廣告 告業主可使用此真實資料，當成其活動模擬_ “二二 更容易並且更快速訂定整個活動的價格案例之模型與 := 不管支援整體活動模擬的線上與離線廣告管道的节數旦，而 此’使用真實價格可提供更真實的活動成本評估。°"里。如 201229944 庵向ΐ些具體實施例提供廣告業主在全球廣告活動模擬資料 、樣本化、儲存並擷取全球廣告活動模擬的該能力” 二====與衍生的案例，可鼓勵市場商 某些具體實施例提供廣告業主將來自本身的客戶資料庫 數或貧訊整合至其模擬樣本的該能力 f 在廣告活動模擬上。 水居、 *某些具體實施例提供廣告業主將例如來自其廣告 2、第三方夥伴(例# Nielsen)以及其他價值鍵第三方服^應 商的輸入變數或資訊合併到其模擬樣本内的該能力。、… ρμΪΪ具體實關提供廣告社將法與分析合併至A =疑樣本_該能力，其可包括機器學毅術來改善模 ㈣ί ΐ具體實關提供廣告社查詢歧商賴擬樣本庫 ^此力，以便更能檢視、控制與測試廣告 ==告#主許多模擬’使用已經成功的活動模擬;= 廣口業主迅速學習如何使用該系統並且引導該廣告業主。 某些具體實施例提供搜尋與推薦引擎給廣告業主，用於例 出版ϊ的模擬群資料庫内尋找模擬群。這可包括提供該 =口業主搜哥並快速找出最相關的模擬模型以及方法的該能 力。 样士某，具體貫施例包括讓廣告業主建立或修改出版商模擬 的模擬這可讓该廣告業主微調、最佳化與更佳匹配該廣告業主 21 201229944 全球生態系統業者建立 版商的收益。3吨七、王球廣告活動模擬服務，提高出 举主某ίίί如版商轉财鱗讀離線廣主 容易並且二動。這可藉由； 並且= 她料繼谢每個」廣^=^的收益， 擬選ί riifff建立精巧、分析驅動的活動模 例如「建立此活動模擬的人也購買此讀J JO.:提供 如藉=提供触歧雜絲，提Μ輯」^t。这可例 ^些具體實施例提供許多系統及方法，使用軟_ 與觀察潛麵活絲果，執行_化。域錢估、決疋 在某些具體實施例内，提供可讓廣告業主 ㈣本内的模擬的許多方法。本說明書= 二個模擬簡介的資料庫中，選擇或修改並選； 斜的衫方法。此外’提供讓該廣告業主建立 商的以=?2:並且例如合併來自第;方服務供應 祐些具體實施例内，提供一種建立廣告活動實驗室的系 項、該市場商發掘並試驗不同種類的活動選 出任=;Γ費=及試驗可能的活動結果’例如在支S 16 201229944 (four) 版 版 ϊ 细 细 找 找 找 找 找 找 找 找 找 找 找 找 找The owner is more likely to buy global events at once. This can be used to pay for each advertising campaign in the budget. For example, the publisher can participate in the G_fiber advertising campaign and profit from a portion of the parental spend. The main sauce _ some concrete _ can make the publication stand out, the _ move options to the wide. For specific examples, remarks or suggestions can be provided, such as "Building (four) eight or seven people also pay attention to this readership." This technique can increase the publisher's revenue by, for example, self-service and/or knife-driven supply or sub-supply. , Λ. The ninth diagram is a schematic illustration of a method 900 in accordance with an embodiment of the present invention. At step 902, 'using one or more computers to obtain the first information set n includes information about the effectiveness of the advertising activities associated with the plurality of advertising campaigns, and correlating each of the online advertising pipelines with the plurality of offline statistical information. . ^ ^ At step 904, a second set of information is obtained using one or more computers, including one or more targets for one-line and offline advertising campaigns. At step 906, one or more computers are used to obtain a third information set, and the second is for one or more reader groups of each of the plurality of publishers; for the advertiser or the advertising owner agent One or more target customers Jane' and one or more matching programs for matching one or more readership profiles and/or multiple target customer profiles. Producing, at step 908, using one or more computers to generate and store a simulation based at least in part on the first, second, and third information sets, the simulation, at least a portion of an estimate of the advertising campaign And including using at least one of the one or more matching programs to match at least one of the one or more reader group profiles with at least one of the one or more target customer profiles. The tenth figure of the slave is an embodiment of the method 1000 according to one embodiment of the present invention; Steps 10〇2 and 1004 are similar to steps 902 and 904 described in the ninth figure. 17 201229944 On the step leg, use - or multiple computers to get the third one: for each of the multiple publishers - or multiple readings ^ at least - one advertising owner or one of the advertiser's agents Samples, and - or multiple matching program samples ^ Reader profile sample and one or more target customer profile samples. L•配或夕夕 at step 1008, using - or multiple computers where ^ and _, fine county household === sample f step 1010 on 'use one or more computers, provide the main or ^ business, for single selection To implement all or part of the advertising campaign ^,. What? The invention is a block diagram of a specific embodiment. The wide-ranging application is based on the specific embodiment of the present invention, and the advertising activity simulation tool according to the specific embodiment of the present invention is part of the 5H advertising campaign system 1104. Block n〇8 represents the result visualization tool. You can use these to a lot of hypothetical results or results. Of course, it is also possible to include a block diagram of a specific embodiment of the present invention. In accordance with a particular embodiment of the present invention, the input of the package advertisement activity or related parameters or the acquisition block 1208 represents within the simulation, such as the sample selection for the application. Select the sample (4) collection to include the customer profile sample, the publisher readership profile sample, and the match i; in a certain; 201229944 the specific example to find the sample for special or exclusive design or use of this 'in other specific embodiments is not . The sample block 121G represents the simulation of the advertising campaign, which may include the implementation of ί=. Many tools and software 'models can be used in this area. Sexual Bellow Cold Differentiation and Analysis and Simulation and Machine Learning Mode Input Module_Silk Finance is used for ΐ®έ 绮 秘, other New Zealand or other entities λ or provide adjustment, refinement and modification of functionality or features π Let advertising owners Make a purchase of the ad campaign or make it happen, for example, through or in conjunction with the simulator. And consistent. . The recognition ^1220 represents a review associated with simulation results or results, such as the use of many graphics, visualization and analysis tools: Gan! _ Ge table click on "Advertising related actions / implementation options, ^ some specific implementation of this month _ available to the advertising owner. This description is checked, and there are many possible details, including the ^Tian Festival 0 on the eighth figure, the _ some specific implementation examples provide the advertising owner to self-service, control sugar execution Event simulations, such as by using or modifying the ideals of Yalang advertising owners, high-definition customer profiles, and online/line publishers' high-definition readership profiles. In some embodiments, there are a number of ways in which an advertiser can define and create N high-definition target customer profiles, which provide for the selection of job advertisements and/or the publication of the library from the readership profile database. A number of parties to the high-definition readership profile sample and provide a number of alchemists that allow the advertiser to select and/or modify matching programs from publisher-matched dictionaries, such as publisher matching programs. There are a number of methods available in this book, including, for example, an analysis of the match between a high-definition target customer profile used to calculate an advertiser's owner and a publisher's high-definition readership profile. In addition, 'there are many ways to use, for example, the touch of 'Monte Carl0 201229944', the continuation of the system, such as the system to allow the owner to have a campaign laboratory, ί the possibility of activities and the possibility of viewing The activity of the campaign is high, and the tongue is better for the effectiveness of the campaign. For example, the higher conversion rate or the target is targeted. The ideal goal of the chief proprietor is to spend money on activities, build and test advertising campaigns. benefit. The test activity can help the household profile and the target reader profile. The advertisement is not = Tigu ===! Lowering 'better match can increase the profit of the advertiser, the ideal target customer of the advertiser and online/offline $=5 The mismatch error between the two, for example, using the execution model, simulating the results of the main results = telling the owner and the publisher to obtain the estimate before spending the expenditure; ~ Some specific examples provide the advertising owner to enter all online departures An entrance to the road and inventory. The advertiser can use this information when the second and second, the model is the loser. For example, this can help avoid market volatility “'establishing activity models and simulations with the presence of online and offline options. + Some specific examples include applying or providing real prices to advertisers who can use this real material as their activity Simulation _ "Two or two easier and faster to set the model of the price case for the entire event with: = Regardless of the number of online and offline advertising pipelines supporting the overall activity simulation, this 'use real price to provide more realistic activities Cost assessment. °" For example, 201229944 provides some specific examples for advertisers to simulate, sample, store, and capture global advertising campaign simulations in global advertising campaigns. 2==== and derivative cases can encourage certain market players The specific embodiment provides the ability for the advertising owner to integrate the number of customer databases or the poor news from their own simulation samples into the simulation of the advertising activity. * Watermarks, * Certain embodiments provide advertising owners who will, for example, come from their advertisements 2 , third-party partners (eg #Nielsen) and other value-key third-party services / input variables or information into the simulation of the ability to sample.,... ρμΪΪ specific implementation provides advertising agencies to combine law and analysis into A = Suspected sample _ This ability, which can include machine learning to improve the model (4) ί ΐ 实 提供 提供 提供 提供 广告 广告 广告 广告 提供 提供 提供 提供 提供 提供 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ 此 此 此 此 此 此 此 此 此 此 此Many simulations 'use successful activity simulations; = wide-mouth owners quickly learn how to use the system and guide the advertising owner. Some specific embodiments provide search and push The engine is used by the advertising owner to search for the simulated group in the simulated cluster database. This may include providing the ability to find the most relevant simulation models and methods. Examples include allowing the advertiser to create or modify a simulation of the publisher's simulation, which allows the advertiser to fine-tune, optimize, and better match the revenue of the advertiser. 2012 201244 Global Ecosystem Builder builds the revenue. 3 tons seven, Wang The ball campaign simulation service, to improve the release of the owner, such as the publisher, the money is easy to read and the second move. This can be used; and = she is expected to thank each of the "Guang ^ ^ ^ income, draft ί riifff builds a sophisticated, analytic-driven activity model such as "The person who created this activity simulation also buys this reading J JO.: Provides such as lending = providing a touch of miscellaneous silk, mentioning the series" ^t. This can be exemplified by the provision of a number of systems and methods, using soft _ and observing the latent surface of the live fruit. Domain Money Estimation, Decisions In some specific embodiments, there are many ways to provide simulations within the advertiser (4). This manual = two simulation profiles in the database, select or modify and select; oblique shirt method. In addition, 'providing the advertiser to establish a business with =? 2: and for example, merging from the first party; the service provider, in the specific embodiment, provides a system for establishing an advertising campaign laboratory, the marketer discovers and tests different kinds The election of the activity =; Γ = = and test the results of possible activities 'for example, in support
S 22 201229944 j許多具體實施例内，該系統可用來當成單機系統 人上游系統或廣告活動管理子系統搭配配'方 態系統服務供應商使用。 用如 合配第二方生 ^祕體實施·，藉由在實_f結 =活動之前模擬活動，可顯著提高廣告業主敝ϋί 「至寶列例内，該廣告業主或該出版商視為 司防火2之後巧管，還是能於公 上盎貫一種全球系統’以便精準模擬全球線 時糾能提供許多系統，其在執行活動模擬 艮據某些具體實施例，模擬並不儲 法，ίίΐ曰具擬可具有N個模擬變數與演算 例内，合併機Ifi ^技術，擬°在某些具體實施 包括例如瓣可 ::示’且本發明可考慮在本發 === 【圖式簡單說明】 23 201229944 圖； 圖 圖 圖 圖； 圖為根據本發明一個具體實施例的分散式電腦系統； .第二圖為例示根據本發明—個具體實施例的方法之流程 第二圖為例示根攄本發明—個具體實施例的方法之流程 第四圖為例示根據本發明—個具體實施例的方法之流程 第五圖為例示根據本發明一個具體實施例的方法之流程 第六圖為例示本發明一個具體實施例的方塊圖； 第七圖為例示本發明一個具體實施例的方塊圖； .第八圖為例示根據本發明一個具體實施例的方法之流程 圖； 第九圖為例示根據本發明一個具體實施例的方法之流程 圖； 例示 例。 .第十圖為例示根據本發明一個具體實施例的方法之流程 ，十一圖為例示本發明一個具體實施例的方塊圖；以及 第十二圖為例示本發明一個具體實施例的方塊圖； 雖然已經參考上述圖式來描述本發明，不過該等圖式僅為 ’本發明可考慮在本發明的該精神之内的其他具體實施 【主要元件符號說明】 100 102 104 105 106 107 分散式電腦系統 網際網路 使用者電腦 廣告業主電腦 出版商電腦 其他實體電腦S 22 201229944 j In many embodiments, the system can be used as a stand-alone system for a person upstream system or a campaign management subsystem with a 'system system service provider'. By using the second party to make a living, you can significantly improve the advertising owner by simulating the activity before the actual _f knot = activity. "In the case of the treasure, the advertiser or the publisher is regarded as the division. After the fire 2, the tube can still be used to publicize a global system. In order to accurately simulate the global line, the energy supply system provides many systems. The simulation of the execution activity is based on some specific examples. The simulation does not store the method. It is possible to have N simulation variables and calculation examples, and the combination machine Ifi ^ technology, in some specific implementations including, for example, the valve can be: and the invention can be considered in the present invention === 23 201229944 FIG. 1 is a diagram of a decentralized computer system according to an embodiment of the present invention; and FIG. 2 is a flow chart illustrating a method according to an embodiment of the present invention. The fourth embodiment of the method of the present invention is a flow chart illustrating a method according to an embodiment of the present invention. The fifth figure is a flow chart illustrating a method according to an embodiment of the present invention. A block diagram showing a specific embodiment of the present invention; a seventh block diagram illustrating a specific embodiment of the present invention; and an eighth embodiment of a flowchart illustrating a method according to an embodiment of the present invention; A flowchart of a method in accordance with an embodiment of the present invention; an example of the invention. The tenth diagram is a flowchart illustrating a method in accordance with an embodiment of the present invention, and the eleventh diagram is a block diagram illustrating an embodiment of the present invention; Figure 12 is a block diagram illustrating a specific embodiment of the present invention; although the present invention has been described with reference to the above drawings, the drawings are merely specific examples of the invention that may be considered within the spirit of the invention. Implementation [Main component symbol description] 100 102 104 105 106 107 Decentralized computer system Internet user computer advertising owner Computer publisher Computer other physical computer
24 S 201229944 108 伺服器電腦 110 CPU (中央處理單元） 112 資料儲存裝置 114 整合及綜合廣告活動管理程式 116 資料庫 200 、 300 、400、500、800、900、1000 方法 202-206、 302-308、402-408、502-510 步驟 600 、 700 、1100、1200 方塊圖 602 ' 702 首席行銷官 604 活動管理系統 606 成分 608 、 610 廣告活動 612 線上成分 614 離線成分 616 > 618 管道成分 704 入口 706 活動管理系統 708 線上管道 710 離線管道 712 資料供應商 714 其他資料來源 802 廣告業主 804 活動管理系統 806 廣告活動樣本庫 808 出版商讀者群簡介樣本庫 810 匹配樣本庫 812 廣告業主目標客戶（或其他目標使用者）簡介 樣本庫 814 、 818 、820、902-908、1002-1010、1222 步驟 816 要運用的樣本 25 201229944 1102、1202 廣告業主或出版商 1104、1204 廣告活動管理系統 1106、1108、1206、1208、1210、1214、1218、1220 區塊24 S 201229944 108 Server Computer 110 CPU (Central Processing Unit) 112 Data Storage Device 114 Integration and Integration of Campaign Management Program 116 Databases 200, 300, 400, 500, 800, 900, 1000 Methods 202-206, 302-308 , 402-408, 502-510 Steps 600, 700, 1100, 1200 Block Diagram 602 '702 Chief Marketing Officer 604 Activity Management System 606 Component 608, 610 Campaign 612 Online Component 614 Offline Component 616 > 618 Pipeline Component 704 Entry 706 Activity Management System 708 Online Pipeline 710 Offline Pipeline 712 Data Provider 714 Other Data Sources 802 Advertising Owner 804 Event Management System 806 Campaign Sample Library 808 Publisher Reader Profile Sample Library 810 Matching Sample Library 812 Advertising Owner Target Customer (or Other Target User) Introduction Sample Banks 814, 818, 820, 902-908, 1002-1010, 1222 Step 816 Samples to be applied 25 201229944 1102, 1202 Advertising Owners or Publishers 1104, 1204 Campaign Management Systems 1106, 1108, 1206, 1208, 1210, 1214, 1218, 1220 blocks
S 26S 26
Claims (1)
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| US12/969,928 US9904930B2 (en) | 2010-12-16 | 2010-12-16 | Integrated and comprehensive advertising campaign management and optimization |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| TW201229944A true TW201229944A (en) | 2012-07-16 |
| TWI476716B TWI476716B (en) | 2015-03-11 |
Family
ID=46235582
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| TW100143266A TWI476716B (en) | 2010-12-16 | 2011-11-25 | Integrated and comprehensive advertising campaign management and optimization |
Country Status (3)
| Country | Link |
|---|---|
| US (1) | US9904930B2 (en) |
| TW (1) | TWI476716B (en) |
| WO (1) | WO2012082345A2 (en) |
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
| TWI505216B (en) * | 2013-11-15 | 2015-10-21 | Feedback method and system based on SMS mobile advertising | |
| US9626692B2 (en) | 2012-10-08 | 2017-04-18 | Facebook, Inc. | On-line advertising with social pay |
| CN107818476A (en) * | 2016-09-12 | 2018-03-20 | 东芝泰格有限公司 | Sales promotion information provides system and sales promotion information provides method, terminal device |
Families Citing this family (34)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US11182455B2 (en) | 2011-01-29 | 2021-11-23 | Sdl Netherlands B.V. | Taxonomy driven multi-system networking and content delivery |
| US10657540B2 (en) * | 2011-01-29 | 2020-05-19 | Sdl Netherlands B.V. | Systems, methods, and media for web content management |
| US9754279B2 (en) | 2011-10-27 | 2017-09-05 | Excalibur Ip, Llc | Advertising campaigns utilizing streaming analytics |
| US20130226691A1 (en) * | 2012-02-24 | 2013-08-29 | Ehud Chatow | Multi-channel campaign planning |
| US20130332263A1 (en) * | 2012-06-12 | 2013-12-12 | Salesforce.Com, Inc. | Computer implemented methods and apparatus for publishing a marketing campaign using an online social network |
| US20130343536A1 (en) * | 2012-06-22 | 2013-12-26 | International Business Machines Corporation | Incorporating Actionable Feedback to Dynamically Evolve Campaigns |
| US11386186B2 (en) | 2012-09-14 | 2022-07-12 | Sdl Netherlands B.V. | External content library connector systems and methods |
| US11308528B2 (en) | 2012-09-14 | 2022-04-19 | Sdl Netherlands B.V. | Blueprinting of multimedia assets |
| WO2015196469A1 (en) | 2014-06-27 | 2015-12-30 | Google Inc. | Automated creative extension selection for content performance optimization |
| US20160019582A1 (en) | 2014-07-16 | 2016-01-21 | Zeta Interactive Corp. | Predictive modeling of attribution |
| US10136174B2 (en) | 2015-07-24 | 2018-11-20 | Videoamp, Inc. | Programmatic TV advertising placement using cross-screen consumer data |
| US10812870B2 (en) | 2016-01-14 | 2020-10-20 | Videoamp, Inc. | Yield optimization of cross-screen advertising placement |
| EP3326135A4 (en) | 2015-07-24 | 2019-03-06 | Videoamp, Inc. | Targeting tv advertising slots based on consumer online behavior |
| CN113473187B (en) | 2015-07-24 | 2023-10-10 | 安普视频有限公司 | Cross-screen optimization of advertisement delivery |
| WO2017019647A1 (en) | 2015-07-24 | 2017-02-02 | Videoamp, Inc. | Cross-screen measurement accuracy in advertising performance |
| US9980011B2 (en) | 2015-07-24 | 2018-05-22 | Videoamp, Inc. | Sequential delivery of advertising content across media devices |
| CN105574735A (en) * | 2015-12-15 | 2016-05-11 | 北京中网易企秀科技有限公司 | Internet-based display material system and display material manufacturing method |
| CN105447723A (en) * | 2015-12-15 | 2016-03-30 | 北京中网易企秀科技有限公司 | Promotion system and promotion method |
| US10067990B1 (en) | 2016-03-03 | 2018-09-04 | Amdocs Development Limited | System, method, and computer program for identifying significant attributes of records |
| US10353888B1 (en) | 2016-03-03 | 2019-07-16 | Amdocs Development Limited | Event processing system, method, and computer program |
| US10140345B1 (en) | 2016-03-03 | 2018-11-27 | Amdocs Development Limited | System, method, and computer program for identifying significant records |
| US11151604B2 (en) * | 2016-06-10 | 2021-10-19 | International Business Machines Corporation | Revenue management using dynamic customer selection |
| EA038847B1 (en) * | 2016-10-28 | 2021-10-28 | Михаил Исаакович Могилевский | Method of efficiency measurement of placing online advertising campaigns (options) and the method of the collection of offline data for carrying it out |
| US10404814B1 (en) | 2016-12-01 | 2019-09-03 | Google Llc | Systems and methods for arranging and storing content selection parameters based on selection policies |
| US11055764B2 (en) * | 2018-01-29 | 2021-07-06 | Selligent, S.A. | Systems and methods for providing personalized online content |
| US10685376B2 (en) | 2018-05-18 | 2020-06-16 | Thryv, Inc. | Method and system for lead budget allocation and optimization on a multi-channel multi-media campaign management and payment platform |
| US20210312495A1 (en) * | 2018-07-13 | 2021-10-07 | Syed Danish HASSAN | System and method for proactively optimizing ad campaigns using data from multiple sources |
| US11244327B1 (en) * | 2018-08-29 | 2022-02-08 | Sintec Media Ltd. | Methods and systems for determining reach information |
| CN109753586A (en) * | 2018-12-27 | 2019-05-14 | 上海连尚网络科技有限公司 | A kind of video recommendation method and equipment |
| US11039193B2 (en) * | 2019-06-28 | 2021-06-15 | Microsoft Technology Licensing, Llc | Optimizing a resource usage per conversion for offsite content |
| US11816702B2 (en) * | 2020-04-07 | 2023-11-14 | Placements, Inc. | Integrated system architecture and methods for managing programmatic direct digital advertising campaigns |
| US11210685B2 (en) | 2020-05-15 | 2021-12-28 | Intellisea LLC | System and method for multi-channel digital marketing optimization |
| US20220101371A1 (en) * | 2020-06-16 | 2022-03-31 | Kaci Anne Beerbower | System for online advertising analytics |
| KR102382405B1 (en) * | 2021-08-09 | 2022-04-04 | 주식회사 비콘미디어 | Method and system for providing advertising |
Family Cites Families (40)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US8140402B1 (en) * | 2001-08-06 | 2012-03-20 | Ewinwin, Inc. | Social pricing |
| US6353398B1 (en) | 1999-10-22 | 2002-03-05 | Himanshu S. Amin | System for dynamically pushing information to a user utilizing global positioning system |
| CA2405003A1 (en) * | 1999-12-27 | 2001-07-05 | Dentsu Inc. | Total advertisement managing system using advertisement portfolio model |
| US7426558B1 (en) | 2000-05-11 | 2008-09-16 | Thomson Licensing | Method and system for controlling and auditing content/service systems |
| US7774715B1 (en) | 2000-06-23 | 2010-08-10 | Ecomsystems, Inc. | System and method for computer-created advertisements |
| US7356507B2 (en) | 2000-10-30 | 2008-04-08 | Amazon.Com, Inc. | Network based user-to-user payment service |
| WO2003034300A2 (en) | 2001-09-04 | 2003-04-24 | Ramon Van Der Riet | Marketing communication and transaction/distribution services platform for building and managing personalized customer relationships |
| US20030074252A1 (en) | 2001-10-12 | 2003-04-17 | Avenue A, Inc. | System and method for determining internet advertising strategy |
| US20060026060A1 (en) * | 2004-07-30 | 2006-02-02 | Collins Robert J | System and method for provision of advertiser services including client application |
| US20060026064A1 (en) * | 2004-07-30 | 2006-02-02 | Collins Robert J | Platform for advertising data integration and aggregation |
| US20060173744A1 (en) * | 2005-02-01 | 2006-08-03 | Kandasamy David R | Method and apparatus for generating, optimizing, and managing granular advertising campaigns |
| US7428555B2 (en) | 2005-04-07 | 2008-09-23 | Google Inc. | Real-time, computer-generated modifications to an online advertising program |
| EP1886266A2 (en) | 2005-05-06 | 2008-02-13 | Rhythm Newmedia Inc | Targeted advertising using verifiable information and optimized advertising fulfillment |
| US20070005419A1 (en) | 2005-06-30 | 2007-01-04 | Microsoft Corporation | Recommending location and services via geospatial collaborative filtering |
| US7840438B2 (en) | 2005-07-29 | 2010-11-23 | Yahoo! Inc. | System and method for discounting of historical click through data for multiple versions of an advertisement |
| US9558498B2 (en) | 2005-07-29 | 2017-01-31 | Excalibur Ip, Llc | System and method for advertisement management |
| US20070239527A1 (en) * | 2006-03-17 | 2007-10-11 | Adteractive, Inc. | Network-based advertising trading platform and method |
| US20080004954A1 (en) * | 2006-06-30 | 2008-01-03 | Microsoft Corporation | Methods and architecture for performing client-side directed marketing with caching and local analytics for enhanced privacy and minimal disruption |
| US20080059314A1 (en) | 2006-09-05 | 2008-03-06 | Paul Kirchoff | Managing marketing communications in sales processes |
| US20080103897A1 (en) | 2006-10-25 | 2008-05-01 | Microsoft Corporation | Normalizing and tracking user attributes for transactions in an advertising exchange |
| US8386310B2 (en) | 2007-03-20 | 2013-02-26 | Yahoo! Inc. | System for measuring web traffic related to an offline advertising campaign |
| CA2686407A1 (en) | 2007-05-04 | 2008-11-13 | Google Inc. | Metric conversion for online advertising |
| WO2009007410A2 (en) * | 2007-07-09 | 2009-01-15 | Velti Plc | Mobile device marketing and advertising platforms, methods, and systems |
| US20090063268A1 (en) | 2007-09-04 | 2009-03-05 | Burgess David A | Targeting Using Historical Data |
| US20090299817A1 (en) | 2008-06-03 | 2009-12-03 | Qualcomm Incorporated | Marketing and advertising framework for a wireless device |
| US20090327028A1 (en) * | 2008-06-25 | 2009-12-31 | Yahoo! Inc. | Systems and Methods for Utilizing Assist Data to Optimize Digital Ads |
| TW201011666A (en) | 2008-09-03 | 2010-03-16 | Huveur Technologies Inc | Multimedia information transmission and feedback system integrated with effectiveness evaluation |
| US20100228582A1 (en) | 2009-03-06 | 2010-09-09 | Yahoo! Inc. | System and method for contextual advertising based on status messages |
| US20120084141A1 (en) * | 2009-03-30 | 2012-04-05 | Acquisio | System and Method to Predict the Performance of Keywords for Advertising Campaigns Managed on the Internet |
| US10360568B2 (en) | 2010-03-18 | 2019-07-23 | Excalibur Ip, Llc | Customer state-based targeting |
| US8402482B2 (en) * | 2010-03-23 | 2013-03-19 | Google Inc. | Distributing content |
| US10339549B1 (en) * | 2010-03-23 | 2019-07-02 | Amazon Technologies, Inc. | Transaction bootstrapping to create relationships |
| US20110238486A1 (en) * | 2010-03-29 | 2011-09-29 | Weiguo Liu | Optimizing Sponsored Search Ad Placement for Online Advertising |
| US20120036009A1 (en) * | 2010-08-08 | 2012-02-09 | Kenshoo Ltd. | Method for efficiently allocating an advertising budget between web advertising entities |
| US20120041792A1 (en) | 2010-08-11 | 2012-02-16 | Apple Inc. | Customizable population segment assembly |
| AU2011295936B2 (en) * | 2010-09-01 | 2015-11-26 | Google Llc | Methods and apparatus to cluster user data |
| US20120066065A1 (en) | 2010-09-14 | 2012-03-15 | Visa International Service Association | Systems and Methods to Segment Customers |
| BR112013008178A2 (en) | 2010-10-05 | 2016-06-21 | Baker Hughes Inc | method and apparatus for efficient implementation of design changes |
| US20120089455A1 (en) | 2010-10-07 | 2012-04-12 | Eshwar Belani | System and method for real-time advertising campaign adaptation |
| US10417660B2 (en) | 2010-11-23 | 2019-09-17 | Yellowpages.Com Llc | Selecting advertisements for users via a targeting database |
-
2010
- 2010-12-16 US US12/969,928 patent/US9904930B2/en not_active Expired - Fee Related
-
2011
- 2011-11-25 TW TW100143266A patent/TWI476716B/en not_active IP Right Cessation
- 2011-11-28 WO PCT/US2011/062252 patent/WO2012082345A2/en active Application Filing
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| US9626692B2 (en) | 2012-10-08 | 2017-04-18 | Facebook, Inc. | On-line advertising with social pay |
| TWI582714B (en) * | 2012-10-08 | 2017-05-11 | 菲絲博克公司 | On-line advertising with social pay |
| CN104636949A (en) * | 2013-11-15 | 2015-05-20 | 智泓科技股份有限公司 | Mobile advertising based short message feedback method and system |
| TWI505216B (en) * | 2013-11-15 | 2015-10-21 | Feedback method and system based on SMS mobile advertising | |
| CN104636949B (en) * | 2013-11-15 | 2017-12-22 | 智泓科技股份有限公司 | News in brief feedback method and its system based on action advertisement |
| CN107818476A (en) * | 2016-09-12 | 2018-03-20 | 东芝泰格有限公司 | Sales promotion information provides system and sales promotion information provides method, terminal device |
Also Published As
| Publication number | Publication date |
|---|---|
| US20120158485A1 (en) | 2012-06-21 |
| WO2012082345A3 (en) | 2012-08-23 |
| WO2012082345A2 (en) | 2012-06-21 |
| US9904930B2 (en) | 2018-02-27 |
| TWI476716B (en) | 2015-03-11 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| TW201229944A (en) | Integrated and comprehensive advertising campaign management and optimization | |
| Aslam et al. | Digital advertising around paid spaces, E-advertising industry’s revenue engine: A review and research agenda | |
| Nisar et al. | Sports clubs’ use of social media to increase spectator interest | |
| Ramsaran-Fowdar et al. | The implications of Facebook marketing for organizations | |
| Rigi et al. | Value, rent, and the political economy of social media | |
| Oklander et al. | Analysis of technological innovations in digital marketing | |
| Rejeb et al. | How augmented reality impacts retail marketing: A state-of-the-art review from a consumer perspective | |
| O'Reilly et al. | The development of a process for evaluating marketing sponsorships | |
| Lin et al. | A social endorsing mechanism for target advertisement diffusion | |
| Hajarian et al. | A taxonomy of online marketing methods | |
| Bucklin et al. | Metrics for the new internet marketing communications mix | |
| Drossos et al. | Advertising on the internet: perceptions of advertising agencies and marketing managers | |
| D'Andrea et al. | SNeM2S: a social network model for marketing strategies | |
| Smith | Representing PR in the marketing mix: A study on public relations variables in marketing mix modeling | |
| US20110078003A1 (en) | System and Method for Localized Valuations of Media Assets | |
| Kaur et al. | Analysing productivity of digital marketing investments through selected metrics | |
| Schmidt | Technology’s impact on the marketing function | |
| Serang | Influence of social media marketing, event marketing and public perception of buying interest and decision to buy Fajara daily newspaper in the era of information industry disruption | |
| Hidayati et al. | Hybrid channel: MSME Collaboration in digital marketing in post covid-19: Case study on MSMEs in Pangkajene Kepulauan Region | |
| Päkk et al. | Leveraging sport sponsorship with digital marketing communication: A conceptual model | |
| Krasnov et al. | Conversion’s forecast model for ADs in social networks | |
| Hysenbelliu | Digital marketing plan for case company techie solutions | |
| US20100131337A1 (en) | System and method for localized valuations of media assets | |
| Ustinova et al. | Evolution of technologies in marketing: leading trends | |
| Kurniadi et al. | Influence of Digital Marketing and product quality on decision to purchase cement at PT. Semen Baturaja (Persero), Tbk |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| MM4A | Annulment or lapse of patent due to non-payment of fees |