201011666 九、發明說明： 【發明所屬之技術領域】 本發明係有關一種整合效益評估之多媒體資料傳遞及 回馈系統，尤指-種藉由-中介服務器作為祠服端、資料 庫與廣告裝置之間的廣告訊息傳遞橋樑的系統。 【先前技術】 傳統上’商品廣告多半見於報紙、雜誌、以及電視等其 他類似之傳媒工具上，以期廣大民眾藉由閱覽到該商品廣 告，進而增加該商品之麟售量。 然而，上述之廣告方式係存在著許多問題，例如：商 品訴求之潛在購買族群，與劉覽該報紙、雜德以及電視等 其傳媒工具之族群通常有所差異，兩者交集範圍有落差， 因而造成廣告成效不彰。因此，廣告主為彌補廣告成效不 彰之問題，即以延長廣告期或是購買更多不合用之傳媒工 參具時段，希冀改善上述問題；然，如此除將造成廣告費用 爆增外，其如同I搶打鳥般之廣告方式，最終所能提昇之 廣告效益亦是有限。 =卜S今亦有設於辦公大樓、車料其他公共場所 之廣口電視牆。此類廣告電視牆所播放之廣告，係為將所 欲=播之廣告餘存於該廣電視牆之儲存設備中，例如：錄 影CD片、DVD片或是電腦硬碟等類似之設備並以此 方式不斷輪播，直至廣告主所購買之㈣終了為止。亦即， 201011666 、特定族群等其他限定條件作選 此方式並無針對特定時段 擇性之播放。 知’上述方式係存在一些問題，例如··需採用人 工〜廣告定點手動更換這些廣告内容之片子，而且廣告 衫人駐足觀看具有❹纽亦是無從 °之如此之廣告方式並無法供廣告主判斷其廣 告内容受縣戰之情形錢相對之效益。201011666 IX. Description of the invention: [Technical field of the invention] The present invention relates to a multimedia data delivery and feedback system for integrating benefit evaluation, in particular, by means of an intermediary server as a server, a database and an advertising device The advertising message passes the bridge system. [Prior Art] Traditionally, commercial advertisements have been found in newspapers, magazines, and other similar media tools, in order to increase the sales of the goods by reading the advertisements of the products. However, there are many problems in the above advertising methods. For example, the potential purchasing group of commodity appeals is generally different from the group of media tools such as Liu Liu, the newspaper, and the TV, and there is a gap between the two. Resulting in poor advertising performance. Therefore, advertisers are trying to make up for the problem of poor advertising performance, that is, to extend the advertising period or to purchase more unsuitable media workers' participation time, and hope to improve the above problems; however, in addition to the increase in advertising costs, As I rushed to the bird-like advertising style, the advertising benefits that could ultimately be improved were limited. =Bu S also has a wide-mouth TV wall located in office buildings and other public places. The advertisements for such advertising video walls are to store the desired advertisements in the storage device of the wide video wall, such as video CDs, DVDs or computer hard drives, and the like. This method is continuously rotated until the end of the purchase (4) by the advertiser. That is, 201011666, specific ethnic groups and other qualifications are selected. This method does not play for specific time periods. Knowing that there are some problems in the above methods, for example, it is necessary to manually replace the pieces of these advertisement contents by manual-advertising, and it is not possible for the advertiser to judge by means of the advertising shirts stopping to watch the advertisements. The advertising content is subject to the relative benefits of the county war.
❹ 再者現7亦有一類廣告方式，亦即透過網路將所欲 廣σ之内谷，經網路由遠端控制直接下載至選定之廣告螢 幕中’此類之方式係主要於該廣告螢幕中設置有一大容量 之硬碟（或其他類似之儲存元件），以供廣告内容之影音 檔照片、音樂以及其他類似之影音元素儲存。 一般而s，此類影音檔通常需佔較多之儲存空間，且 因廣σ主求好心切之故，其槽案容量因影音樓品質之提昇 亦有倍增之可能’如此易發生廣告榮幕中之硬碟儲存容量 (或其他類似儲存裝置）不足之情況，為解決此一問題， 只好預先購置大容量之硬碟以備不時之需 ;然如此，即增 加叹備成本，且實際之廣告成效如何亦尚不可知。 舉例言之，倘若廣告系統商於其各個廣告點總共佈設 有100個廣告螢幕，亦即至少需購置1〇〇個硬碟，然若如 此，因100個廣告螢幕其受廣告主之青睞程度不同，亦即 熱門程度不同。而於其中，必會有託播率較高之廣告螢幕， 亦會有託播率較低之廣告螢幕，既如此，託播率高者恐有 201011666 =Γ需求’而託播率低者，其内部硬碟之儲存使用 率亦較低。 I 士整’若託播率低的廣告螢幕有3G個，在為符合 ，亦至少需要配置有3°個硬碟，但這些硬 ==存、低播放率之閒置狀態。同時，若硬碟 、’、須人工至該定點維修、更換，著實不便 Ο ❹ 財兴此種情形將造成企業設備成本支出之浪費，不 符經濟效益。 【發明内容】 本發明目的之-，在於解決上述的 合效益靠之Μ體轉制及_純，伽廣告3 預先儲存於網路他端之#料庫中，並藉— 繫飼服端與廣告點之廣告裝置，於屆託播時段時， 裝置與該舰錢結，並㈣餘料㈣資料庫ς 告内容’以克服須於每-廣告裝置上配置—儲存硬碟之古 成本問題，並具有即時播放之優點β 、 π 本發明目的之二，係供廣告主便利於網路上 刊登之工作，並可對實質之廣告效益作預先評估。增口 本發明目的之三，係可達到廣告播出後之其 資訊可便利獲得，以供廣告主瞭解。 、 刀斫 為達前述之目的，本發明係包括一種整合效益 多媒體資料傳遞及回饋系統，係為廣告主__為2 7 201011666 廣告之技術’該系統包括-伺服端、一中介服務器以及複 數個廣告點，各該廣告點至少設有一具備辨識代碼之廣告 裝置’前述各構件係彼此透過網路而連結，其中. 該伺服端，包括-供廣告主操作並輸入廣告參數條件 的操作介面、-供儲存有各廣告裝置之廣告效益資訊的資 料庫、一供分析廣告參數條件並得出符合條件之廣告裝置 其廣告效益資訊的分析模組，以及一供計算前述得二的廣 ❺告效益資訊對應之廣告費用的計費模組，其中廣告主根據 前述得出的廣告效益資訊，視其需求選定所欲託^之廣主 點、廣絲置以及至少-託播時段，並可將其所欲託播二 一廣告内容上傳至該資料庫中，該伺服端並對上生 内容配發一連結網址； 廣口 該中介服務器，係接受該伺服端所發送之廣告裝置之 辨識代碼、託播時段以及連結網址資料，並依廣土裝置之 辨識代碼將所選定之託播時段以及連結網址資料^送 〇 選定之廣告裝置處； 該廣告裝置，於屆該託播時段之時，依所接收到之連 結網址，連結至該資料庫並對該廣告内容進行即時播放， 且該廣告裝置包括有-觀看判讀器，用以判斷並紀錄劉覽 該廣告内容之人數數據，而該廣告裝置並將劉覽該廣告内 容之=數數據傳至該中介服務器再轉傳至該词服端，並透 過該分析模組分析後，重整更新各廣告點之廣告裝置其廣 告效益資訊，並儲存於該資料庫中。 、 201011666 本發明之上述及其他目的與優點，不難從下述所選用 實施例之詳細說明與附圖中，獲得深入了解。 當然，本發明在某些另件上，或另件之安排上容許有 所不同，但所選用之實施例，則於本說明書中，予以詳細 說明，並於附圖中展示其構造。 【實施方式】 請參閱第1〜7圖，圖中所示者為本發明所選用之實施 ❹ 例結構，此僅供說明之用，在專利申請上並不受此種結構 之限制。 以下係本發明『整合效益評估之多媒體資料傳遞及回 饋系統』之實施例說明，請先參閱第1圖，此系統主要係 供欲託播廣告之廣告主1經遠端連網而為刊登廣告之技術 ，該系統包括一伺服端2、一中介服務器3以及複數個廣 告點4，於實施上，該廣告點4可為辦公大樓、社區大樓 、火車站、捷運站、十字路口、醫院、電影院、電梯、公 車站或大眾運輸工具等其他相類似之公共場所，抑或可為 具有特定廣告需求之場合處，如展覽會場等。 且，上述之各廣告點4至少配設有一具備辨識代碼 (ID)之廣告裝置41，於實施上，該廣告裝置41更包括 一供顯示廣告内容之顯示單元（螢幕）410、一資訊處理單 元（CPU，中央處理單元）、一小容量之資訊暫存單元以及 一網路介面單元（以上構件圖中未示）。 又，前述之伺服端2、中介服務器3以及廣告點4之 9 201011666 廣告裝置41其彼此間係透過網路5而作訊號連結及傳遞， 其中’該伺服端2係包括有一資料庫21、一操作介面22、 一分析模組23以及一計費模組24，且該操作介面22係以 網頁型態來呈現，此網頁型態係採Web 2· 0之網路技術， 並以此來實現社群行銷，並且，亦可應用『長尾理論（The long tail)』以利服務更多小型商家，以達更佳且全面性 之銷售成果。 進一步而言，上述之操作介面22係供廣告主1操作並 參 輸入廣告參數條件，例如：其商品之種類、其訴求之潛在 購買族群（學生、婦女、老年人、一般上班族以及勞工階 級等）、可能之託播時段等參數條件；該資料庫21係供儲 存有各廣告裝置41之廣告效益資訊，該效益資訊即各廣告 點4之廣告裝置41其經一段時間統計後，於該處所產生之 既有商品廣告效益或資訊，例如：何處廣告點4之廣告裝 置41其哪一類商品經其廣告後，商品銷售額增加等訊息， 或是經過該廣告點4之人口數額等資訊；該分析模組23係 供分析廣告參數條件’並得出符合廣告主1其參數條件之 廣告點4以及其廣告裝置41的廣告效益資訊；該計費模組 24係供計算前述得出的廣告效益資訊對應之廣告費用，供 廣告主1評估使是否符合其廣告經費之運用。 承上’該廣告主1根據前述得出的廣告效益資訊，視 其需求選定所欲託播之廣告點4、廣告裝置41以及至少一 託播時段’並可經網路5將其所欲託播之一廣告内容上傳 至該資料庫21中儲存，且該伺服端2並對所上傳之廣告内 201011666 容配發一連結網址。其中，上述之操作介面22係可為下拉 式選單模式，如第2圖所示，亦即為一般常見之下拉式功 能表221，或是該操作介面22可為廣告點地圖顯示模式 222’如第3圖所示，其中之黑圈點位即廣告點4之示意， 且此第3 @之地圖係僅供示意，並無任何限個意與效果。 於本實施例中，上述之廣告效益資訊更包括有各廣告 装置41其經持續統計後之熱門時段，以及相互對應之廣告 〇 費用計算方式，以此經該分析模組23分析後，供廣告主1 評估是否符合其需求。 該中介服務器3，係經網路5接受該伺服端2所發送 之廣〇裝置4之辨識代碼（id)、廣告主1所選定之託播時 段以及廣告内容被配發之連結網址等資料，並依廣告裝置 之辨識代碼作檢核後，將所選定之託播時段以及連結網 ，等資料發送至被選定之廣告裝置41處，由該廣告裝置 _ 1之資訊暫存單元作暫存。 該廣告装置41，於屆該託播時段之時，該廣告裝置41 主動依先前自該中介服務器 3處所接收到之連結網址’連 結至該資料庫21並對該廣告内容進行即時播放。此外，該 廣告裝置41係包括有一用以判定瀏覽情況之觀看判讀器 f2 ’用以判斷並紀錄瀏覽該廣告内容之人數數據等其他資 訊，而該廣告裝置41並可將瀏覽該廣告内容之人數數據等 其他資訊，先傳至該中介服務器再轉傳至該伺服端2，並 透過該分析模組23分析後，重整更新各廣告點4之廣告裝 201011666 置41其所屬廣告效益資訊’並儲存於該資料庫中 於本實施例中’上述之廣告震置41之辨識代碼 之託播時段以及連結網址資料，係被封包成一第―― ❹ 義檔，該第一字串定義檔先經該中介服務器3並傳=== 廣告裝置41處，當然，此第一字串定義檔更可包含有其= 所需之資料，俾供執行相關廣告程序之作業。且，上述之 潮覽該廣告内容之人數數據’係被封包成一第二字串定義 檔，該第二字串定義檔先經該中介服務器3並傳遞至該伺 服端2處，當然，此第二字串定義槽更可包含與實際播出 廣告後之情形有關之資料，俾供該分析模組23進行分析程 序之作業。 於本實施例中，上述自該廣告裝置41回傳至該伺服端 2之人數以及其他資訊之數據，並透過該分析模組23作效 益分析後，將效益分析資訊傳遞予該廣告内容所屬之廣告 主1。其中，該效益分析資訊之傳遞方式可為電子郵件、 ❹ 手機簡訊、即時通訊以及登入該伺服端2網站時顯示。 請參閱第4圖’於本實施例中’該觀看判讀器42係可 .為一紅外線熱感應單元421，其可藉由紅外線熱感應技術， 於觀看廣告内容者停留超過一預定時間作偵測後，即計數 一人次成立，例如，該預定時間可為5〜7秒，若超過時即 計數成立。 此外’請參閱第5圖，該觀看判讀器42亦可為一人臉 辨識單元422 ’其係採所攝影到之人臉若符合預設之取樣 12 201011666 標準時，即計數一人次成立。其中，該人臉辨識單元422 包括一辨識軟體以及一與該辨識軟體搭配使用之鏡頭組 (圖中未示）。 再者，請參閱第6圖，該觀看判讀器42更可為一觸壓 檢知判斷單元，其係採當觀看廣告内容者，對該廣告裝置 41上所設之一觸發單元423，例如觸發鈕，於觸壓時，即 計數一人次成立。其中，觸壓該觸發單元423時，係可啟 動該廣告裝置41上之一資料傳輸介面424，例如：紅外線 ® 裝置、藍芽裝置、無線網路裝置、3. 5G行動通訊系統等， 藉此與觀看廣告内容者其所攜之至少一行動裝置6,例如： 個人數位助理、手機、筆記型電腦及全球定位系統裝置等， 於此第6圖中係以手機來代表，並以此作訊號連結並為特 定廣告内容資訊之下載，例如，該特定廣告内容資訊可為 一電子優惠券、一條碼圖案425或為一電子訂票之取票證 明等，其中該條碼圖案425如第6圖所示，係可供消費者 Λ 於接收後，將内載有該條碼圖案425之行動裝置6供外界 響 之條碼機（圖中未示）作掃描讀取，以進行相關之消費程 -序。 此外，請參閱第7圖，若該廣告點4為電梯40時，該 廣告裝置41係可設置於電梯40内，於該廣告裝置41上更 設有一感測電梯門啟閉之感測器431或一感測電梯上、下 移動之重力感測器432,俾於門開啟而人進入時或電梯上、 下移動時，啟動該廣告裝置41播放該廣告内容，而於此第 7圖中，係位於電梯40内部時之觀察示意圖。 13 201011666 ❹ Ο 另外，為進一步區分廣告對象之訴求族群，廣告主可 於該操作介面22進行初階篩選廣告點4時，於其所設定之 參數條件以地價、房價或是租金價格作為廣告點之筛選限 制參數條件，藉此，可讓廣告主更精確的知悉何處之廣告 ，4為地價、房價或是租金價格較高或較低之處，其中: 高、低差異即意味著出入此處廣告點、場所之族群不同， 同時’廣告主可依此作出其欲於何處廣告點4刊登廣告之 決定，以使其廣告内容與其訴求之廣告對象之族群相符， j而達:J較佳之廣告效果，並得到最終之商業利益。 吕之’高級住宅區或是高級之辦公大樓等處，廣告主 於此處刊載價格較高之名牌、精品等商品資訊。當然 發明仍存在許多例子，其間僅細節上之變化，例如廣、告主 1 I將其欲託播之廣告内容，儲存於蘭 ; 之外的至少-外部㈣庫7中，亦㈣所屬資科 卜部資料庫7中之廣告内容相互對應之連結網址 =端2即可，_服端2自會將該廣告内容所屬2 結網址、所被㈣之廣告|置11} =屬之連 網路5傳遞至該中介服務器 ^播時&等資訊，經 之資訊經網路5傳遞至對應之廣:置H器3再將上述 由該廣告裝置41依該連、;處二:屆託播 庫7 +之廣告内容作即時之播放。 储於該外部資料 綜上所述，可知本發明整合 遞及回饋系統，係具有以下優點：^估之多媒體資料傳 201011666 1.廣告内容預先儲存於伺服端之資料庫，僅藉一中介服務 器連繫伺服端與廣告裝置，於屆託播時段時，該廣告裝 置與該祠服端連結，並即時播放儲存於該資料庫中之廣 告内容。如此，則不必如習用技術般於每一廣告裝置上 配設有大容量之儲存硬碟以儲存大容量之影音檔，故可 克服須於每一廣告裝置上配置一儲存硬碟之高成本問題 ，並具有即時播放之優點。 ❹ 2·可供廣告主便利於網路上進行廣告刊登之工作；更可於 實際進行廣告前，對未來可能之實質廣告效益作預先之 評估，以避免不必要之廣告經費支出。 3.於受託播之廣告内容播出後，藉由相關資訊如人數等之 數據收集’先傳至中介服務器並再回傳至舰端由分析 模組分係後，可快速得出其廣告内容於廣告後之效益分 析資訊’並供廣告主迅速瞭解。 ❹ 以上所述實施例之揭示係用以說明本發明，並非用以 =制本發明，故舉凡數值之變更或等效元件之置換仍應隸 屬本發明之範疇。 由以上詳細說明，可使熟知本項技藝者明瞭本發明的 =達成前述目的，實已符合專利法之規定，爰提出專利 甲请。 【圖式簡單說明】 第1圖係本發明實施例之系統配置示意圖。 第2圖係本發明實關之操作介㈣下㈣選單模式之 15 201011666 示意圖。 第3圖係本發明實施例之操作介面為廣告點地圖顯^模❹ There are also a type of advertising method, that is, through the Internet, the desired intra-valley can be downloaded directly to the selected advertising screen via the network remote control. This type of method is mainly based on the advertising screen. A large capacity hard disk (or other similar storage component) is provided for storing audio and video photos, music, and other similar audio and video elements of the advertisement content. Generally, s, such audio and video files usually need to occupy more storage space, and because of the ambition of the wide σ main, the capacity of the slot is also likely to increase due to the improvement of the quality of the audio-visual building. In order to solve this problem, the hard disk storage capacity (or other similar storage device) is insufficient. In order to solve this problem, it is necessary to purchase a large-capacity hard disk in advance for the occasional need; however, the sighing cost is increased, and the actual The effectiveness of advertising is still unknown. For example, if the advertising system provider has a total of 100 advertising screens at each of its advertising sites, that is, at least one hard disk is required, but if so, the 100 advertising screens are favored by the advertisers. , that is, the popularity is different. Among them, there will be an advertisement screen with a high rate of broadcasts, and there will be an advertisement screen with a low broadcast rate. In this case, those with high broadcast rate may have 201011666=Γ demand and the broadcast rate is low. The internal hard disk storage usage is also low. I have a 3G advertising screen with a low rate of broadcast, and at least 3° hard drives are required for compliance, but these hard == save and low play rate idle state. At the same time, if the hard disk, ', must be manually repaired or replaced, it is inconvenient. 财 财 财 财 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种 此种SUMMARY OF THE INVENTION The object of the present invention is to solve the above-mentioned benefits of the transformation of the carcass and the _ pure, gamma advertisement 3 is pre-stored in the #库库 of the network, and borrows - the clothing and advertising The advertising device of the point, during the time of the broadcast period, the device and the ship’s money, and (4) the remaining materials (4) the database report content to overcome the problem of the ancient cost of storing the hard disk on each-advertising device, and Advantages of Instant Playback β, π The second purpose of the present invention is for the advertiser to facilitate the work published on the Internet and to pre-evaluate the substantial advertising effectiveness. The third purpose of the present invention is that the information after the advertisement is broadcasted can be conveniently obtained for the advertiser to understand. For the purpose of the foregoing, the present invention includes an integrated benefit multimedia data delivery and feedback system, which is a technology for advertisers __ is 2 7 201011666 advertising. The system includes a server, an intermediary server, and a plurality of In the advertisement point, each of the advertisement points is provided with at least one advertisement device having an identification code. The foregoing components are connected to each other through a network, wherein the server includes: an operation interface for the advertiser to operate and input the condition of the advertisement parameter, a database for storing advertising effectiveness information of each advertising device, an analysis module for analyzing advertising parameter conditions and obtaining advertising effectiveness information of the eligible advertising device, and an information system for calculating the above-mentioned benefits Corresponding advertising fee charging module, wherein the advertiser selects the wide-ranging point, the wide-line and the at least-to-cast time according to the demand according to the foregoing advertising benefit information, and can To upload the advertisement content of the 21st advertisement to the database, the server distributes a link URL to the uploaded content; Receiving the identification code, the broadcast time period and the link URL data of the advertisement device sent by the server, and sending the selected broadcast time period and the link website information to the selected advertisement device according to the identification code of the soil device The advertising device connects to the database and plays the content of the advertisement according to the received link URL at the time of the broadcast period, and the advertisement device includes a watch-reading device for judging And recording the number of persons of the advertisement content of the advertisement, and the advertisement device transmits the data of the advertisement content of the advertisement to the intermediary server and then transfers the data to the service end, and analyzes the analysis module to The advertising effectiveness information of the advertising device of each advertising point is updated and stored in the database. The above and other objects and advantages of the present invention will be readily understood from the following detailed description of the embodiments of the invention. Of course, the invention may be varied on certain components, or in the arrangement of the components, but the selected embodiments are described in detail in the specification and their construction is shown in the drawings. [Embodiment] Please refer to Figures 1 to 7, which show the structure of the embodiment selected for the present invention, which is for illustrative purposes only and is not limited by this structure in the patent application. The following is a description of an embodiment of the "Multimedia Data Transfer and Feedback System for Integrated Benefit Evaluation" of the present invention. Please refer to Figure 1 first. This system is mainly for advertising by advertisers 1 who want to broadcast advertisements via remote networking. The technology includes a server 2, an intermediary server 3, and a plurality of advertising sites 4. In practice, the advertising site 4 can be an office building, a community building, a railway station, a MRT station, a crossroad, a hospital, Other similar public places such as cinemas, elevators, bus stops or mass transit vehicles, or occasions with specific advertising needs, such as exhibition venues. In addition, each of the advertising sites 4 is provided with at least one advertising device 41 having an identification code (ID). In practice, the advertising device 41 further includes a display unit (screen) 410 for displaying the advertising content, and an information processing unit. (CPU, central processing unit), a small-capacity information temporary storage unit, and a network interface unit (not shown in the above components). In addition, the server 2, the intermediation server 3, and the advertisement point 4 of the 201011666 advertising device 41 are connected and transmitted to each other through the network 5, wherein the server 2 includes a database 21 and a The operation interface 22, an analysis module 23, and a billing module 24, and the operation interface 22 is presented in a webpage type, and the webpage type adopts the web technology of Web 2.0, and realizes Community marketing, and the "The long tail" can also be applied to serve more small businesses for better and more comprehensive sales. Further, the above-mentioned operation interface 22 is for the advertiser 1 to operate and input the advertising parameter conditions, for example, the type of the product, the potential purchase group of the appeal (student, women, the elderly, the general office worker, the working class, etc.) The data base 21 is for storing the advertising benefit information of each advertising device 41, and the benefit information is the advertising device 41 of each advertising point 4, after counting for a period of time, in the premises There are both product advertising benefits or information, such as: where the advertising device 41 of the advertising point 4, after which the product is advertised, the sales of the product, etc., or the amount of the population passing through the advertising point 4; The analysis module 23 is configured to analyze the advertisement parameter condition 'and obtain the advertisement benefit information of the advertisement point 4 meeting the parameter condition of the advertiser 1 and the advertisement device 41 thereof; the charge module 24 is for calculating the foregoing advertisement The advertising cost corresponding to the benefit information is evaluated by the advertiser 1 to make it eligible for the use of advertising funds. In accordance with the advertisement benefit information obtained in the foregoing, the advertiser selects the advertisement point 4 to be broadcasted, the advertisement device 41, and at least one canvassing period according to the demand, and can serve the user through the network 5 One of the advertisements is uploaded to the database 21 for storage, and the server 2 distributes a link URL to the uploaded advertisement 201011666. The operation interface 22 can be a pull-down menu mode, as shown in FIG. 2, that is, the common pull-down menu 221, or the operation interface 22 can be an advertisement point map display mode 222'. As shown in Fig. 3, the black circle point is the indication of the advertising point 4, and the map of the third @ is for illustrative purposes only, without any limitation or effect. In the embodiment, the advertisement benefit information further includes a popular time period after the continuous statistics of each advertising device 41, and a corresponding calculation method of the advertisement and the fee, which are analyzed by the analysis module 23 for advertising. Master 1 assesses whether it meets its needs. The mediation server 3 receives the identification code (id) of the wide device 4 sent by the server 2 via the network 5, the time period selected by the advertiser 1 and the link URL to which the advertisement content is distributed, and the like. After checking the identification code of the advertising device, the selected tracking period and the connection network are sent to the selected advertising device 41, and the information temporary storage unit of the advertising device_1 is temporarily stored. The advertising device 41 actively connects to the database 21 and immediately plays the advertisement content according to the link URL received from the intermediary server 3 at the time of the subscription period. In addition, the advertising device 41 includes a viewing observer f2' for determining the browsing situation to determine and record other information such as the number of people browsing the advertising content, and the number of people who can view the advertising content by the advertising device 41. Other information such as data is first transmitted to the intermediary server and then transferred to the server 2, and after analysis by the analysis module 23, the advertisements of the advertisements 4 are updated and updated. In the present embodiment, in the present embodiment, the downloading period of the identification code of the advertisement set 41 and the link site information are encapsulated into a first file, and the first string defines the file first. The intermediary server 3 transmits the === advertising device 41. Of course, the first string definition file may further include the information required for the execution of the related advertising program. Moreover, the above-mentioned data of the number of people viewing the advertisement content is encapsulated into a second string definition file, and the second string definition file is first transmitted to the server terminal 2 via the intermediary server 3, of course, this The two-string definition slot may further include information related to the situation after the actual broadcast of the advertisement, and the analysis module 23 performs an analysis program. In this embodiment, the data of the number of people and other information returned from the advertisement device 41 to the server 2 and the information of the other information are transmitted to the analysis module 23 for benefit analysis, and the benefit analysis information is transmitted to the advertisement content. Advertiser 1. The benefit analysis information can be transmitted by e-mail, ❹ mobile phone newsletter, instant messaging, and login to the server 2 website. Please refer to FIG. 4 in the present embodiment. The viewing interpreter 42 can be an infrared thermal sensing unit 421, which can be used for viewing the advertisement content for more than a predetermined time by infrared thermal sensing technology. After that, counting one person is established. For example, the predetermined time may be 5 to 7 seconds, and if it is exceeded, the counting is established. In addition, please refer to Fig. 5, the viewing interpreter 42 may also be a face recognition unit 422'. If the face photographed by the camera is in accordance with the preset sampling 12 201011666 standard, the number of times is counted. The face recognition unit 422 includes an identification software and a lens group (not shown) for use with the recognition software. Furthermore, referring to FIG. 6 , the viewing interpreter 42 can be a touch-sensing detection unit, which is a triggering unit 423 provided on the advertising device 41, such as a trigger. Button, when pressed, counts one person to be established. When the trigger unit 423 is touched, a data transmission interface 424 of the advertisement device 41 can be activated, for example, an infrared device, a Bluetooth device, a wireless network device, a 3.5G mobile communication system, or the like. And at least one mobile device 6 carried by the viewer who views the advertisement content, such as: a personal digital assistant, a mobile phone, a notebook computer, and a global positioning system device, etc., which is represented by a mobile phone in FIG. Linking and downloading information for a specific advertisement content, for example, the specific advertisement content information may be an electronic coupon, a code pattern 425 or a proof of receipt for an electronic booking, etc., wherein the barcode pattern 425 is as shown in FIG. For example, after receiving, the mobile device 6 carrying the barcode pattern 425 is provided for scanning and reading by a bar code machine (not shown) for performing an external consumption process. In addition, referring to FIG. 7 , if the advertising point 4 is the elevator 40 , the advertising device 41 can be disposed in the elevator 40 , and the advertising device 41 further includes a sensor 431 for sensing the opening and closing of the elevator door. Or a gravity sensor 432 that senses the movement of the elevator up and down, when the door is opened and the person enters or moves up and down the elevator, the advertising device 41 is activated to play the advertisement content, and in FIG. 7, A schematic view of the observation when it is inside the elevator 40. 13 201011666 ❹ Ο In addition, in order to further distinguish the appealing group of the advertising object, the advertiser can perform the preliminary screening of the advertising point 4 in the operation interface 22, and use the land price, the house price or the rent price as the advertising point in the parameter conditions set by the advertiser. The screening limits the parameter conditions, so that the advertiser can know more precisely where the advertisement is, 4 is the higher or lower price of the land price, the house price or the rent price, wherein: the difference between high and low means that the difference is Here, the advertising points and places are different. At the same time, the advertiser can make a decision on where to advertise in the advertisement point 4, so that the content of the advertisement matches the group of the advertising object to which it appeals, j: Better advertising results and the ultimate commercial benefit. Lu Zhi's high-end residential area or high-end office building, etc., advertisers here to publish high-priced brand-name, boutique and other commodity information. Of course, there are still many examples of the invention, in which only the details change, such as the wide, the advertiser 1 I will want to broadcast the advertising content, stored in the blue; at least - external (four) library 7, also (four) affiliated The link content of the advertisement content in the Bubu database 7 corresponds to the end address=end 2, and the service end 2 will automatically associate the 2nd URL of the advertisement content with the advertisement of the (4)|set 11}=connected network 5 Passed to the intermediary server, broadcast information, etc., and the information is transmitted to the corresponding wide network via the network 5: the H device 3 is connected to the advertising device 41, and the second: the broadcast library 7 + advertising content for instant playback. According to the above-mentioned external data, it can be seen that the integrated delivery and feedback system of the present invention has the following advantages: the estimated multimedia data transmission 201011666 1. The advertisement content is pre-stored in the database of the server, and only the intermediary server is connected. The server and the advertisement device are connected to the server at the time of the session, and the advertisement content stored in the database is instantly played. In this way, it is not necessary to provide a large-capacity storage hard disk on each advertising device to store a large-capacity video file as in the conventional technology, thereby overcoming the high cost problem of configuring a storage hard disk on each advertising device. And has the advantage of instant playback. ❹ 2·Advertising advertisers can facilitate the advertising on the Internet; it can also make a pre-assessment of the actual possible future advertising benefits before actually advertising, to avoid unnecessary advertising expenses. 3. After the broadcasted content of the advertisement is broadcasted, the data collection by relevant information such as the number of people will be transmitted to the intermediary server and then transmitted back to the ship. The benefit analysis information after the advertisement 'and for the advertiser to quickly understand. The disclosure of the above-described embodiments is intended to be illustrative of the invention, and is not intended to be a limitation of the invention. From the above detailed description, it will be apparent to those skilled in the art that the present invention has been achieved in accordance with the invention, and has fulfilled the requirements of the Patent Law. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a schematic diagram showing the system configuration of an embodiment of the present invention. Figure 2 is a schematic diagram of the operation of the present invention (4) under (4) menu mode 15 201011666. Figure 3 is an operation interface of an embodiment of the present invention for an advertisement point map display
第4 圖係本發明實施例之觀看判讀器為紅 元時之實施示意圖。 第5圖係本發明實施例之觀看判讀 之實施示意圖。 外線熱感應單 器為人臉辨識單元時 第6圖係本發明實施例之觀看判讀器 元（觸發單元）時之實施示意圖， 料傳輸。 為觸壓檢知判斷單 其中並進行訊號資 第7圖係本發明之廣告裝置設於電梯内 應電梯門之啟閉或可感應電梯上 内容之播出。 之示意圖，並可感 下移動，而為廣告 【主要元件符號說明】 廣告主1 ® 資料庫21 下拉式功能表221 分析模組23 中介服務器3 廣告點4 顯示單元（螢幕）410 紅外線熱感應單元421 伺服端2 操作介面22 廣告點地圖顯示模式222 計費模組24 電梯40 廣告裝置41 觀看判讀器42 人臉辨識單元422 16 201011666 觸發單元423 條碼圖案425 重力感測器432 行動裝置6 資料傳輸介面424 電梯門啟閉之感測器431 網路5 外部資料庫7Fig. 4 is a schematic view showing the implementation of the viewing interpreter in the embodiment of the present invention when it is red. Fig. 5 is a schematic view showing the implementation of the viewing interpretation of the embodiment of the present invention. When the external line heat sensing unit is a face recognition unit, FIG. 6 is a schematic diagram of the implementation of the viewing interpreter element (trigger unit) in the embodiment of the present invention, and the material is transmitted. For the touch pressure detection judgment list, and the signal is carried out. Figure 7 is an advertisement device of the present invention installed in the elevator. The elevator door is opened or closed or the content of the elevator can be sensed. Schematic, and can feel the movement, but for the advertisement [main component symbol description] advertiser 1 ® database 21 pull-down menu 221 analysis module 23 intermediary server 3 advertising point 4 display unit (screen) 410 infrared thermal sensing unit 421 Servo Terminal 2 Operation Interface 22 Advertising Point Map Display Mode 222 Billing Module 24 Elevator 40 Advertising Device 41 Viewing Interrogator 42 Face Recognition Unit 422 16 201011666 Trigger Unit 423 Bar Code Pattern 425 Gravity Sensor 432 Mobile Device 6 Data Transmission Interface 424 elevator door opening and closing sensor 431 network 5 external database 7