201227568 六、發明說明： 【發明所屬之技術領域】 一種廣告更新與播放的方法及其系統，特別係指一種利用常 駐廣告程式於行動裝置本地端建立廣告資料庫並執行更新，且由 活動廣告程式讀取本地端廣告訊息播放至對應的應用程式中的廣 告更新與播放的方法及其系統。 【先前技術】 隨著行動通訊技術的進步與行動裝置的廣泛使用，行動通訊 網路已經逐漸成為主流的訊息交換和資訊發佈的途徑之一，同時 基於行動通訊網路使用者數量的迅速攀升，透過行動通訊網路發 佈廣告訊息已成為各家廣告發佈廠商用來增加行銷商品曝光率的 料法。與平面廣告、廣播、電視等傳統廣告發佈平台相比，透 過仃動通訊網路發佈廣告訊息除了打破以往地域上與時間上的限 制，也滿足了廣告發佈賴發频本本考4，因此逐漸 受到廣告發佈廠商的青睞。 由於現行的行動通賴路已經可从許使时透過行動裝置 際網路網頁，因此部分廣告發佈顧發佈廣告訊息 者廣告訊息發佈在特定網站上，藉㈣特定_的劉覽 2加廣告訊息的曝光率。_相較於傳統廣告發佈平台，發 定網站的廣告訊息可以改善地域性與時間性的限制，作由 ^與傳統廣告發佈平台同樣都只能被動地： 息，因此在於提高曝光率的成效上域有看廣3 前更出現一種化被動為主動的廣告發佈方式二：:二 服器主紐雜时觀看廣告的枝錢進升廣告= 201227568 的曝光率 别述主動提示㈣者歸廣告的方式是透 播放的廣告訊息的連結路徑傳送到使用者端行動震將= ::傳送附有超連結的圖片、簡短訊息...等。當使用者端選取; ^路赠’可以透過連結路徑連制廣告舰器並讀取存放在 廣告伺服器中的廣告訊息。 此種情況下由於實際播放的廣告訊息仍然是存放於廣 、=服，’因此播放時往往會因網路速度不夠快或是無法順利 1造成廣告訊息播放上的時間延遲或是播放過程不流暢的問 =成縣触效料甚縣。因此，實有必要提出改進的技 術手段，來解決此一問題。 【發明内容】 =於先前技術存在的問題，本發明遂揭露一種完全在行動 裝置本地端所實現的廣告更新與播放的方法及其系統，直中. 本發明所揭露之廣告更新與播放的方法，適用於行動裝置與 2服紅帽訊㈣，梅挪：廳該行動裝 :裝至少-廣告程式’每—廣告程式均分顺包含於—應用程 t中，該些廣告程式賴賴_顧程柄安裝被-併安裝至 裝置；行練置忖支被絲的廣告程式會啟動成為第一 =廣口程式並執行常駐，第一常駐廣告程式於執行期間更包含 步驟:第—常駐廣告程式於行動震置的指轉料庫路徑 所傳μ齡㈣庫n常駐廣告程式定期接收廣告伺服器 、、至少-廣告訊息並更新至第—廣告資料庫；及當行動裝 執仃該些顧程式的其中之—時，對應的廣告程式也同時被 201227568 廣:程式被設定為活動廣告程式 ί二^式之指定資料庫路徑，·活動廣告程式定 疋貝科庫路徑讀取至少—廣 月自4曰 及當對應的應用程㈣執;：至對應的應用程式中^ 先判斷是神在常稍縣程雜結束執行前會 啟勒点或楚a 又疋右有常駐設定則活動廣告程式會直接 動成為第二_廣告料域行常駐。 库主，^所揭路之廣告更新與播放的綠，適用於行動裝置與 二間的廣告訊息更新，其包含：廣告資料庫；i至少 -廣σ程式’預先被安裝於行動裝置中其中每一廣主 別被包含於一應用程式中，該些廣告程式係隨著對應程; 二安裝被-併安裝至該行_置，其中行動裝置中首妯安^ 廣。程式會雌成為常駐廣告程式錄行細，所狀至少一、 包含：⑽铜，於彳爾雜犧庫路 徑建立廣告資料庫，並定期接收廣告舰器所傳送的至少 =息並更酿廣告資料庫；及轉廣告程式，為行練置上執二 献應用程式的其中之-時同時被執行的廣告程式，用以讀取常 駐廣告程式之指定㈣料徑，定期自指定:#料庫雜讀取至少 -廣告訊息放至對朗顧程式巾，#對_程式结束 執行時’活動廣告程式於結束執行前會先判斷是否存在常駐設 定’若有常駐設定則活動廣告程式會直接啟動成為新的常駐廣告 程式並執行常駐。 、 透過上述的技術手段，本發明可以透過在行動裝置本地端的 廣告訊息更新及齡方式，來達成提高廣告播放效益的技術功效。 201227568 【實施方式】 以下將配合圖式及實施例來詳細說明本發明之實施方式，藉 此對本發明如何應用技術手段來解決技術問題並達成技術功效的 實現過程進行說明以供充分理解並據以實施。 首先’先針對本發明所揭露的用語進行定義。 本發明之廣告更新與播放的方法及其系統適用於行動裝置與 廣告祠服11之_廣告訊息更新。所述的行動妓可以是但不限 於手機PDA、本上型電腦、膝上型電腦及平板電腦等可以與通 訊網路相連的可移動式電子裝置。 廣告伺服器，指的是於使用者端行動襄置連接上網路之後用 來提供廣告訊息的服務器。在此所述的通訊網路可以是透過 im_t途徑、行動資料(Datac〇m)途徑或行動語音輯^娜_) 姆置端廣告訊紋_傳輸对，喊告倾器傳 μ、、口 u以疋内嵌於IP(IntemetPr〇t〇c〇i)封包遞卿⑽ essage Service)^ ^. MMS(Multimedia Message Service)l^^ ^ 轉雜耽巾。廣魏息，指岐包含廣告内 令的文子、圖片、影片、音訊的其中之—或其任意組合 發佈廠商希轉制者觀相的資料。 K ° 於本發明所述的廣告程式，指的是 擷取輸出的代理程式，每 :廣。^更新及 用程式當中。因此备*〜廣口程式實際上皆被包含於一支應 所包==3裝£1而#_程式被選取執行時，應用程式 式，並不限於任m時開始執行。於本發明所述的應用程 何形式的應用程式，任何可安裝於行動裝置上的 201227568 士孝式且’、本發日月所述之廣告程式一起被編譯(comPile)者，皆 在本發明所述的應用程式的範鳴中。 於，發明所述的廣告程式中可以區分為兩種角色，一為常駐 二式，㈣於行_置_景作業環境執行，負責建立廣告 广U定期至廣告伺服計接收更⑽廣告訊息；另一為活動 ’贿練置㈣針—支應_錢選取執行 寺被啟動執仃’貞責執行廣告訊息_放，並於常駐廣告程 全ί除ί奴自己為新的常駐廣告程式開始執行常駐，並 廣告程式並非限辦任何廣告程式與活動 主P Wm 克廣°程式，其角色的設置係依據廣 ΐ二說產生變動的’猶後將會針對設置方 用。贿射，廣讀料庫倾多支縣程式所共 由當tr要是由當時執行中的常駐廣告程式所建立，並 廣:·=式Γ妾收廣告細所傳送的廣告訊息再更新到 取廣主1自 錢廣絲扭執行_啦廣告f料庫中讀 息播放至對應的應用程式中。通常，常 ΐ廣告資料庫也會一併被移除，當原先的常 置最先被執行的活動廣告程式就會將自己設 執告程式開始執行常駐並重新建立廣告資料庫及 執仃廣告- 貝料庫中廣告訊息的更新。 接下來將配合本個_絲說 ==_告程式及活動廣告= 係動％產生_ ’將會搭配連續示意撕行說明。 201227568 圖 ，綱鳴更物_方法流程 是利用被）廣告條器之間的廣告訊息更新， 廣告訊息支應贿式中的廣告程式來進行行動裝置的 而同步安裝/執：支廣告程式均會伴隨應用程式的安魏行 被編譯(咖^；。而在此所述的應用程式與廣告程式可以是同時 此賴行動裝置中都會有各式各樣的應用程式存在，這 二該行都必Γ經過安裝，因此本發明起始於預 程式並開始執行常駐(步驟110)。 、中之為吊駐廣告 中之-[轉11G #巾跑少—廣告程式的其 裝於行動裝置的廣告程式時，廣告程設 另:為若原先設置的常 的常，廣告程二並執行常駐 Ο : 會於行動t㈣轉絲输f 賴告程式將 特別說明…ΪΪ資料庫路徑建立廣告資料庫(步_)。需要 程式的安裝路徑下。舉例來== 料庫可的應用程式,皆安裝在路徑“c:\，，之下，則廣告資 “D:v，之下。路徑c:\之下，或者也可以另外獨立建立在 由於廣告資料庫係由常駐廣告程式所建立，因此常駐廣告程 201227568 式可以透過兩種方式記錄廣告資料庫的指抒料庫路徑： 錄於常駐縣程式當中，如此—來，t其他的活動廣:勒:己 時，便可以透過與常駐廣告程式之間的行程間通訊0^(in= Process Commu職tion，IPC)取得廣告資料庫的路徑並進 息的讀取及播放；另-則是將奴資料庫路徑傳送至前述 舰器切存·，絲當轉廣告程式執行時，可以透過任^ 形式的網路與廣告舰器相連並讀取廣告資料庫的指定資料 徑’再到廣告資料庫中讀取廣告訊息以播放至對應的應用程式中。 常駐廣告程式建立廣告㈣庫後，接著將會雜接收廣告飼 服輯傳达的廣告訊息並更新至廣告資料庫(步驟！释廣止 器所傳送的廣告訊息可以是文字、則、影片、音訊的其中之— 或其任意組合，為廣告發祕商希望讓使用者觀看到的資料。 接著，判斷是否有應用程式被執行(步驟14〇)，當行動裝置上 ，其他包含廣告程式的應用程式被執行時，被執行應用程式中所 二的廣告程式齡被狀為活動廣告程式㈣執行（步驟 )。在活動廣告程式執行期間，活動廣告程式將會讀取常駐廣主 ==缺資料庫路徑(步驟⑽)，接著自奴資料庫路徑讀取; '' 、D汛心並播放至對應的應用程式中(步驟17〇)。 /驟160纟中活動廣告程式讀取常駐廣告程式的指定資料庫 的方^ ’可以疋到常駐廣告程^巾讀取指定紐庫路徑，也 到廣告錬H取指靖爾徑。如_祕述，由於廣 是由常駐廣告程式所建立，於常駐廣告程式當中可以記 ㈣二定資料庫雜這個指定資料庫路徑也可以存放到遠端 ，、。词服器虽中備份’因此活動廣告程式可以在與常駐廣告程 201227568 式執行IPC的互動時讀取到指定資料庫路徑，也可以透過網路到 廣告伺服器讀取到指定資料庫路徑。 需要特別朗的是，廣告資料庫巾除了儲存廣告訊息外，也 儲存有用以作為播放廣告訊息依_排班表，這侧班表可以是 由廣告程式依#演算法騎練置的本地猶魅生，也可 所傳送的。活動廣告程式執行期間，將會依據排班 讀取廣告訊息，並將廣告訊息播放至對應的應用程式中。除 ^之外，必要的時候活動廣告程式在執行期間也可以 廣 告舰騎傳送的廣告訊息並更較廣告㈣料，制是用= 廣告程式晴應之朗程式相_廣告訊息，如：庫 =::=r此時活動廣告程式可以用來負責接: 間會主動透過廣播 二式於執行期 動廣告程;请廣鄕_麟求首=活 裝置中存在執行常駐巾的常駐廣告程辆，常=田仃動 回常駐回應答覆㈣dentech!) = 口壬式將會傳 存在為執行狀態的常駐廣告程式；反之動可得知目前 動廣ί程式料峡常駐廣告喊目^覆時，活 情況式不為•狀態的可能 應的廣告資料庫也會被—併移除；另;常:，廣告程式對 到暫停狀睛，*:使料_細廣知^常；換 201227568 =駐廣告程式及職的廣告資料庫都健存在於行動裝置中 是常駐廣告程灯為執行狀態。因此，活動廣告程紅判斷出 駐廣告程式不為執行狀態後，接著將會判斷行 =存，於行動裝置中’只是暫時處於不為執行狀態，此時活動 程式便會執行倾料，使棘廣告程錢復為執行狀離. 右不存錢告㈣庫，麻柄_絲切纽 料 2:，當活動廣告程式對應的應用程式被_時，活動= 穿式可以直純彳了細成為新的常駐廣告財。 、 如上所述，當活動廣告程式對應的應 軸廣告程式將會判斷自己是否存在常駐奴在 =直接啟動自w鱗駐廣告赋域行 則活動廣告程式直接關閉終止執行，m右否’ 駐廣告程式繼續執行常駐。予仃動裝置仍由原先的常 活動’ #輯縣財縣細細廣告程式時， 會重新建立與先前_廣告程式_，同樣將 的廣告訊息，、===嘱嶋伺服器傳送 的是，新的廣告資料庫路〜的廣告貝料庫當中’需要特別說明 者不同。由於行動裝置的料庫路裡相同或 續進行資_傳_^, 3此^22告恤器之間將會持 備份儲存於廣告#^ φ κ 1式也可以將廣告訊息的 除後，新的常駐==可=廣當^設置的常駐廣告程式被移 息備份來還原廣_庫中_^=中讀取先前的廣告訊 201227568 接下來’將配合「第2A圖」〜「第2D圖」來說明本發明廣 。更新與播放的純義構以及系統架構τ廣告程柄角色設置 及轉換過程。本發明廣告更新與賊的祕，翻於行動裝置又20 中’所述的行動裝置可以是但不限於手機、PDA、掌上型電腦、 膝上型電腦及平板電腦料讀通賴_連的可移動式電子裝 置。 义 本發贿告更新與賊的系統屬於—種在行動裝置本地端所 籲實現的架構，希望能透過多支廣告程式(包括：常駐廣告程式及活 動廣告程式_同—個廣告f料庫的架構來提升廣告更新與播放 的教產。 用支翻先絲的廣告程柄被包含於—靖應的應 用程式备中。於本發明所述的應用程式，並不限於任何 用程式，如：遊齡式、行轄程式、股票下單程式 :裝置上的應用程式且與廣告程式一起被編譯(_㈣ • =trr述的應用程式的範嚕中。由於廣告程式均被包 Φ 3於應用程式中’因此當應用程式被安裝至行動裝置時，卢 式也會隨著被安裝於行練置，囉地，#翻程式的 取執行時’應贿式所包含的廣告程式亦將同時開 在各廣告程式之間具有彼此相互用來溝通的行程間通訊(細 Process C〇mmunieati()n，lpc)機制，為方便說明， 式210、第二廣告程式22()、第三廣告程式咖及廣主程2 = 使絲說明不同廣告程式所執行賴俩口各^ 口私式彼此之間的互動過程。然於本實施儀肋三支廣告程式 13 201227568 進=明’實際上於行練置2G巾可安裝的廣告程式數量係依據 所女裝的應用程式而決定，數量上並不以此為限。 =參考「第2A圖」’假設行動裝置Μ中原 =，ΓΓ吏用者於行練置20當中安裝了心 、第應用程式21所包含的第一廣告程式21〇也會同時201227568 VI. Description of the invention: [Technical field of invention] A method and system for updating and playing advertisements, in particular, a method for establishing an advertisement database and performing an update on a local end of a mobile device by using a resident advertisement program, and an activity advertisement program A method and system for reading an advertisement and playing of a local end advertisement message to a corresponding application. [Prior Art] With the advancement of mobile communication technology and the widespread use of mobile devices, mobile communication networks have gradually become one of the mainstream ways of message exchange and information release, and the number of users based on mobile communication networks has risen rapidly through action. The posting of advertising messages on the communications network has become a method used by various advertising publishers to increase the exposure of marketing products. Compared with traditional advertising platforms such as print ads, radio, and television, advertising messages through the mobile communication network not only break the previous geographical and time constraints, but also satisfy the advertising release. Released the favor of manufacturers. Since the current mobile communication channel has been available through the mobile device webpage from the time of the permission, some advertisements are posted on the specific website, and (4) specific advertisements are added to the advertisements. Exposure rate. _ Compared with the traditional advertising platform, the advertising message of the website can improve the regional and temporal restrictions. As with the traditional advertising platform, it can only be passive: therefore, it is to improve the effectiveness of the exposure. Before the domain has a wide view 3, there is a kind of passive and active advertising method. Second:: The second service is the main news, and the advertisements are displayed in the advertisement. The exposure rate of 201227568 is different. It is the link path of the broadcasted advertisement message to the user end. The action will be: :: Send a picture with a hyperlink, a short message, etc. When the user selects; ^ Road gift can connect the advertising vehicle through the link path and read the advertisement message stored in the advertisement server. In this case, since the actual broadcasted advertisement information is still stored in the wide and = service, 'so the playback time is often caused by the network speed is not fast enough or cannot be smooth. 1 The time delay of the advertisement message is played or the playback process is not smooth. Q = Cheng County touch effect material is very county. Therefore, it is necessary to propose improved technical means to solve this problem. SUMMARY OF THE INVENTION In the prior art, the present invention discloses a method and system for automatically updating and playing an advertisement implemented on the local end of a mobile device. The method for updating and playing the advertisement disclosed by the present invention is disclosed. Applicable to mobile devices and 2 suits Red Hat News (4), Mei Nor: The office equipment: at least - the advertising program 'every-advertising program is included in the application t, these advertising programs rely on The handle is installed and installed to the device; the advertising program that runs the silk and silk is activated as the first = wide-mouth program and executes the resident. The first resident advertising program includes steps during the execution: the first resident code program The mobile station's resident database is regularly received by the advertising server, at least - advertising messages and updated to the first - advertising database; and when the mobile device is responsible for the programs In the meantime, the corresponding ad program is also 201227568 wide: the program is set to the active ad program ί2^ the specified database path, · the active ad program is defined in the Becco path read At least - Guangyue from 4曰 and when the corresponding application (4) is executed;: to the corresponding application ^ first judged that God will start the point before the end of the routine county process or Chu a and then have the resident setting Then the active ad program will move directly to the second _ advertising material field row resident. The owner of the library, the green of the advertisement update and playback of the road, is applicable to the mobile device update of the mobile device and the two, including: an advertisement database; i at least - a wide sigma program is pre-installed in the mobile device. A broad master is included in an application, the ad program is followed by a corresponding process; the second install is - and installed to the line _ set, where the mobile device is the first. The program will become a resident advertisement program, and at least one, including: (10) copper, establishes an advertising database in the path of the Muir, and regularly receives at least the information transmitted by the advertising device and more advertising materials. The library; and the advertising program, which is used to implement the application of the application, is used to read the designation of the resident advertisement program (4), and regularly specifies: #料库杂Read at least - the advertisement message is placed on the lang program towel, and the # _ program ends execution. 'The active advertisement program will judge whether there is a resident setting before the end of execution. 'If there is a resident setting, the active advertisement program will start directly to become new. Resident advertising program and resident resident. Through the above technical means, the present invention can achieve the technical effect of improving the effectiveness of advertisement broadcasting through the advertisement information update and age mode at the local end of the mobile device. 201227568 [Embodiment] Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings and embodiments, thereby illustrating how the present invention applies technical means to solve the technical problems and achieve the technically effective implementation process for sufficient understanding and Implementation. First, the terms disclosed in the present invention are first defined. The method and system for updating and playing the advertisement of the present invention is applicable to the advertisement information update of the mobile device and the advertisement service. The action 妓 can be, but is not limited to, a mobile electronic device such as a mobile phone PDA, a desktop computer, a laptop computer, and a tablet computer that can be connected to a communication network. The advertisement server refers to a server used to provide advertisement information after the user's mobile device is connected to the network. The communication network described herein may be through the im_t path, the action data (Datac〇m) path or the action voice series ^na _) the m set end advertising message _ transmission pair, the screaming device is passed, the mouth is u疋 Embed in IP (IntemetPr〇t〇c〇i) packet delivery (10) essage Service) ^ ^. MMS (Multimedia Message Service) l ^ ^ ^ turn messy towel. Broad Wei Wei refers to the information of the text, pictures, videos, and audio that contain the advertisements, or any combination of them. K ° The advertising program described in the present invention refers to an agent that extracts output, each: wide. ^Updated and used in the program. Therefore, the preparation*~ wide-mouth program is actually included in a package ==3 loaded with £1 and the #_ program is selected for execution. The application program is not limited to any execution. In the application form of the present invention, any application that can be installed on a mobile device, 201227568, and the commercial program described in this issue, is compiled (comPile), all of which are in the present invention. The app's Fan Mingzhong. In the invention, the advertisement program can be divided into two roles, one is a resident two-type, (4) is executed in a line-setting environment, and is responsible for establishing an advertising advertisement to periodically receive an advertisement message (10); One for the activity 'bribery practice (four) needle - support _ money to choose to execute the temple was started to swear 'responsible to execute advertising messages _ put, and in the resident advertising process ί ί slaves themselves for the new resident advertising program to start resident, And the advertising program is not limited to any advertising program and activity main P Wm Ke Guang ° program, the role of the setting is based on the broader two said that the change will be used for setting. The bribe, the wide-ranging library, and the multi-county county program were established by the resident advertisement program at the time, and the advertisement information transmitted by the advertisements was updated to the public. The main 1 from the money to the wire to execute the _ _ advertising f library read interest playback to the corresponding application. Usually, the regular advertisement database will also be removed. When the original executable is executed, the active program will start the resident program and re-establish the advertisement database and execute the advertisement. Update of the advertising message in the library. Next, we will use this _ silk to say == _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 201227568 Figure, Gangming is more _ method flow is to use the advertisement message between the advertisements, and the advertisement message is used to carry out the mobile device to synchronize the installation/execution: the advertisement program is accompanied The application's An Wei line is compiled (Cai ^;. The applications and ad programs described here can be at the same time there are a variety of applications in the mobile device, both of which must be After installation, the present invention begins with a pre-program and begins to execute resident (step 110). In the middle of the advertisement, the [advanced 11G #巾跑少-advertising program of the mobile device installed in the mobile device , the advertising process is set to another: if the original set of often, the advertising process and the implementation of the resident Ο: will be in the action t (four) turn the wire to lose the program will specifically explain ... ΪΪ database path to create an advertising database (step _) The installation path of the program is required. For example, the application of the == library can be installed in the path "c:\,, under the advertising asset "D:v, below. Path c:\, Or can be independently established independently The database is built by the resident advertising program. Therefore, the resident advertising program 201227568 can record the fingerprint database path of the advertising database in two ways: Recorded in the resident county program, so that - other activities are wide: Le: When you are already, you can get the path of the advertising database and read and play the income through the inter-trip communication 0^(in= Process Commu job, IPC) with the resident advertising program; the other is to slave The database path is transmitted to the aforementioned ship storage, and when the advertisement program is executed, it can be connected to the advertising ship through the network of any form and read the specified data path of the advertisement database' to the advertisement database. Read the advertisement message to play to the corresponding application. After the resident advertisement program creates the advertisement (4) library, it will then receive the advertisement message conveyed by the advertisement feed service series and update it to the advertisement database (step! The advertising message can be text, then, video, audio, or any combination thereof, for the information that the advertising secret creator wants to let the user see. Then, determine whether there is The application is executed (step 14). When the other application containing the advertisement program is executed on the mobile device, the advertisement program age of the executed application is executed as the active advertisement program (4). During the execution of the active ad program, the active ad program will read the resident owner == lack of database path (step (10)), and then read from the slave database path; '', D heart and play to the corresponding application (Step 17〇). /Step 160纟 The active ad program reads the specified database of the resident ad program ^ 'You can go to the resident ad program to read the specified Nuku path, and also to the ad 錬H Path. For example, because the wide is established by the resident advertising program, it can be recorded in the resident advertising program. (4) The second database is also stored in the remote database. The word server is backed up, so the active ad program can read the specified database path when interacting with the resident advertising process 201227568, or read the specified database path through the network to the ad server. What needs to be particularly succinct is that in addition to storing advertising messages, the advertising database towel also stores useful information for playing advertising messages according to the _ scheduling table. This side table can be a local enchantment by the advertising program. Health, can also be transmitted. During the execution of the active ad program, the ad message will be read according to the shift and the ad message will be played to the corresponding app. In addition to ^, when necessary, the active advertising program can also advertise the advertising message transmitted by the ship during the execution period and compare it with the advertisement (4). The system uses the = program of the advertisement program to clear the program_ advertising message, such as: library = ::=r At this time, the active advertising program can be used to take charge: The inter-active will actively use the broadcast two-style to implement the advertising process during the execution period; please 鄕 _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Often = Tian Hao moved back to the permanent response (4) dentech!) = The oral style will be transmitted as a resident advertisement program in the execution state; on the other hand, it can be known that the current mobile gorge is resident in the advertisement. The advertisement database that is not in the state of the state should be - and removed; another; often: the ad program is paused, *: make the material _ fine and widely known; change 201227568 = resident program The resident advertising database is in the mobile device and the resident advertising light is in the execution state. Therefore, after the activity advertisement Cheng Hong judges that the resident advertisement program is not in the execution state, it will then judge that the line=store, in the mobile device, 'only temporarily is not in the execution state, then the activity program will perform the dumping, so that the spine The advertising process is re-executed. The right does not save money (four) library, hemp _ silk cut new material 2:, when the application corresponding to the active advertising program is _, activity = wear can be straightforward and fine Resident advertising. As mentioned above, when the corresponding advertisement program corresponding to the active advertisement program will judge whether there is a resident slave in the field = directly start from the w scale station, the active advertisement program directly closes and terminates execution, m right no 'resident advertisement The program continues to execute resident. When the smashing device is still used by the original regular activity' #辑县财县, the advertisement program will be re-established with the previous _advertising program _, the same advertising message, === 嘱嶋 server transmitted, The new advertising database road ~ the advertising shell library 'needs special instructions are different. Since the mobile device's database is the same or continues to be _ _ _ ^, 3 ^ 22 sneakers will be backed up and stored in the ad #^ φ κ 1 can also be used to remove the advertising message, new Resident == can = Guangdang ^ set resident advertising program is moved to backup to restore wide _ _ ^ = read the previous advertising news 201227568 Next 'will match "2A map" ~ "2D map The invention is broadly described. The pure semantics of updating and playing, as well as the system architecture τ advertising handle role setting and conversion process. The advertisement update of the present invention and the secret of the thief, and the mobile device described in the mobile device can be, but is not limited to, a mobile phone, a PDA, a palmtop computer, a laptop computer, and a tablet computer. Mobile electronic device. Yiben’s system of awarding bribes and updating the thief’s system is a kind of architecture that is called on the local end of the mobile device. It hopes to be able to use multiple advertisement programs (including: resident advertising program and active advertising program _ the same as an advertising f library). The structure is used to enhance the teaching of advertisement update and playback. The advertisement handles for the advancement are included in the application of Jing Ying. The application described in the present invention is not limited to any application, such as: The age-old, the program, the stock order program: the application on the device and compiled with the ad program (_(4) • =trr in the application's specification. Since the ad program is packaged Φ 3 in the application "When the application is installed on the mobile device, the Lu will also be installed at the same time as the installation, the squatting, the execution of the #翻程序, the ad program included in the bribe will also be open at the same time. Each advertisement program has an inter-trip communication (fine Process C〇mmunieati()n, lpc) mechanism for communicating with each other, for convenience of description, the formula 210, the second advertisement program 22(), the third advertisement program coffee and Wide range 2 = The silk shows that the different advertising programs perform the interaction between each other. However, in this implementation, the three advertisement programs 13 201227568 enters the name of the 2G towel. The number of programs is determined by the application of the women's wear, and the number is not limited to this. = Refer to "2A" "Assumed mobile device Μ中原=, the user installed the heart in the practice 20 The first ad program 21 included in the application 21 will also be
^钱!!行練置2G #中。絲完成後，第—廣告程式210將會 二播㊉駐回應μ求(resident eeh。request)，並在-段時間内持續 等待常駐回應答覆㈣咖如物卜由於此時第一廣告程式為 百支被安裝到行動裝置20的廣告程式，第一廣告程式2⑺於一段 時間内沒有接收到常駐回應答覆後，便會設置自己鱗駐廣告= 式。 接著，當第-廣告程式210成為常駐廣告程式並執行常駐 後’第一廣告程式210(現為“常駐廣告程式，，）將會於行動裝置2〇 建立第-廣告資料庫212，然後定期接收廣告伺服器4〇所傳送的 廣告訊息31。 ' 值得一提的是，廣告伺服器40傳送廣告訊息31的方式可以 是透過Internet途徑、行動資料(Datacom)途徑或行動語音(Μ〇_ Telecom)途徑達成，而廣告伺服器4〇傳送的廣告訊息31可以是内 嵌於 IP (Internet Protocol)封包、SMS(Short Message Service)封包、 MMS(Multimedia Message Service)封包或内嵌於任何格式的資料 傳輸封包中。廣告訊息31，可以是包含廣告内容的文字、圖片、 影片、音訊的其中之一或其任意組合，為廣告發佈薇商希望讓使 用者觀看到的資料。 睛參考「第2B圖」’假設使用者後來陸續在行動裝置2〇去中 201227568 安裝了包含第二廣告程式220的第二應用程式22以及包含第三廣 告耘式230的第三應用程式23，此時第二廣告應用程式22〇及第 二廣告應用程式230也會被安裝到行動裝置2〇中。 此時，由於第二應用程式22及第三應用程式23處於非執行 狀態時’因此第二廣告程式22〇及第三廣告程式23G也同樣處於 非執行狀態。此時前義常駐廣告程式(即第—廣告程式21〇)將會 持續地定期自廣告伺服器40接收廣告訊息31並更新第一廣告資^ Money!! Practice 2G #中. After the completion of the silk, the first - the advertisement program 210 will broadcast the resident eeh.request for the second time, and continue to wait for the resident response in the period of time (4). The first advertisement program is 100. The advertisement program installed in the mobile device 20 is set up. After the first advertisement program 2 (7) does not receive the resident response reply within a certain period of time, it will set its own scale advertisement = type. Then, when the first advertisement program 210 becomes a resident advertisement program and executes the resident, the first advertisement program 210 (now "resident advertisement program") will establish the first advertisement database 212 in the mobile device 2, and then periodically receive The advertisement server 4 transmits the advertisement message 31. 'It is worth mentioning that the advertisement server 40 can transmit the advertisement message 31 by means of the Internet, the Datacom channel or the mobile voice (Μ〇_Telecom). The route is achieved, and the advertisement message 31 transmitted by the advertisement server 4 can be embedded in an IP (Internet Protocol) packet, an SMS (Short Message Service) packet, an MMS (Multimedia Message Service) packet, or embedded in any format. In the package, the advertisement message 31 may be one of text, picture, video, audio, or any combination thereof, which is included in the advertisement content, and is a material for the advertisement to be displayed by the Wei business. The eye reference "2B" 'Assume that the user subsequently installs the second application 22 containing the second advertisement program 220 and includes the first in the mobile device 2 2012 201227568 Yun formula advertising third application 23 230, a second advertisement application 22〇 case two second advertisement application 230 also installed in the mobile device 2〇. At this time, since the second application 22 and the third application 23 are in the non-executive state, the second advertisement program 22 and the third advertisement program 23G are also in a non-executive state. At this time, the pre-existing resident advertisement program (i.e., the first advertisement program 21〇) will continuously receive the advertisement message 31 from the advertisement server 40 and update the first advertisement asset on a regular basis.
料，212。需要特別說明的是，指定的資料庫路徑可以為獨立路徑 或是依附在常駐廣告程式對應的應雜摘安裝雜下。舉例來 說’假設f駐廣告財靖應賴雜❹安裝在雜“ο,，之 下’則廣告資料庫可以建立在路徑“c:\”之下，也可以建立在 “D:\”之下。 由於第一廣告詩庫212翻常駐廣告程式(即第—廣告程式 )所建立因此;ji駐廣告程式可以透過兩種方式記錄廣告資料庫 :指疋資料庫_ :—為記錄於第一廣告程式別當中如此一 ^田其他的活動廣告財執行時，便可賤過與第—廣告程式 的仃程間通訊機制(Interp〇_ c〇_ni論心咖 盆他、、舌庫路赠送至廣告鑛器4G ”存備份，將來有 一⑽叫軸 假設現在使用者執行第二應用程式22，=::。 15 -0 201227568 220(現為，舌動廣告程< )的執行期間，第二廣告程式咖首先 ，會去讀取巾駐廣告程式的指定資料縣徑，並到指定資料庫路 U的廣。>料庫中讀取廣告訊息並播放至第二細程式22中。 二需要制說_是，讀取指定#料料徑的方式可以是到目 前作為常駐廣告程式的第—廣告程式道中讀取指定資料庫路 徑’也可以是到廣告値器4〇取指定資料庫路徑。如同稍前所述， 喊第-廣告資料庫212是由第一廣告程式训(現為“常駐廣告 耘式）所建立，因此於第一廣告程式⑽當中可以記錄有指定資 料庫路徑，喊個缺龍庫路徑也可以存放到遠端的廣告伺服 ^ 4〇當中備份，因此第二廣告程式220(現為“活動廣告程式，，） 可/以在與帛廣告程式加執行Ipc的互動時讀取到指定資料庫 路控’也可以透過網_廣告他器4()讀取職定資料庫路徑。 第二廣告程式220作為活動廣告程式執行的期間必須定期確 認常駐廣告程式是砂在存在並且域行織，因此會透過廣播 方式確認目前行動裝置20當中是否存在常駐廣告程式，也就是透 過活動廣告程式廣播常駐回應請求㈣伽ech〇哪坤，並等待 -段時間觸是否接收财駐廣告程式所傳回的常駐回應答覆 ㈣ent echo rep達纟。確認常駐廣告程式是否存在並且為執 ;^狀I、的料’在飾廣告程式的執行綱可峨設定是執行一 次或者是定期多次執行，以儘可能的即時發現任何時間點常駐廣 告程式所發生的狀態異動。 在第2B圖」的情況中，當第二廣告程式22〇(現為“活動 廣告程式”）廣播常駐回應請求時，由於目前行動裝置2〇中存在執 行常駐中的第-廣告程式細，此時第—廣告程式2ig將會傳回常 201227568 駐回應答覆，第二廣告程式22〇即可得知 廣告程式為第-廣告程式21。’第二廣告程細二 程式㈣讀取指定資料庫路徑，並至 二Material, 212. It should be specially noted that the specified database path can be an independent path or attached to the corresponding installation of the resident advertising program. For example, 'assuming that the f-station advertising yue should be installed under the miscellaneous "ο,," the advertising database can be established under the path "c:\", or it can be established in the "D:\" Because the first advertising library 212 is built by the resident advertising program (ie, the first-advertising program); the ji resident advertising program can record the advertising database in two ways: the fingerprint database _: - is recorded in the first In the case of any other advertising campaigns in the advertising program, you can get through the communication mechanism with the first-advertising program (Interp〇_c〇_ni on the heart of the pot, and the tongue-and-bank road gift To the advertising mine 4G "storage backup, in the future there will be a (10) called axis assume that the user now executes the second application 22, =:: 15 -0 201227568 220 (currently, the tongue-and-moving advertising program <) during the execution period, the first First, the advertisement program café first reads the designated data county path of the towel slogan program, and reads the advertisement message into the arsenal of the designated database road U.> and plays it to the second syllabus 22. Need to say _ Yes, the way to read the specified # material path can be The process of reading the specified database path in the first advertisement channel of the advertisement program may also be to the advertisement library 4 to retrieve the specified database path. As mentioned earlier, the first advertisement database 212 is the first advertisement program. Training (currently "resident advertising style"), so in the first advertising program (10) can record the specified database path, shouting a lack of dragon library path can also be stored in the remote advertising server ^ 4 backup, Therefore, the second advertisement program 220 (currently "active advertisement program,") can / can read the designated database road control when interacting with the advertisement program and executing the Ipc" can also be used through the network_advertising device 4 () The second advertisement program 220, as the active advertisement program, must periodically confirm that the resident advertisement program is present and domain-woven, so that it is confirmed by broadcast whether there is a resident advertisement in the current mobile device 20. The program, that is, broadcasting the resident response request through the active advertisement program (4) gam ech 〇 坤, and waiting for a period of time to receive the resident return returned by the financial resident advertising program Answer (4) ent echo rep 纟 纟 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认 确认The status change of the resident ad program is found at any point in time. In the case of Figure 2B, when the second ad program 22 (now "active ad program") broadcasts a resident response request, due to the current mobile device 2〇 There is a version of the first-advertising program in the resident. In this case, the first ad program 2ig will be sent back to the regular 201227568 resident response, and the second ad program 22 will know that the ad program is the first-advertising program 21. Second, the ad schedule second program (four) read the specified database path, and to two
;廣告麵212⑭蝴铜姻放至第：顧程H 廣二ΓΓΓ是’行動裝置20當中的廣告資料庫除了储存 也可以儲存有一個用來作為廣告訊息播放依據的排 這：:表，告程式210〜230透過演算規= — 對/貞异規則並不作任何限定，但主要是利用數鐵 决异來對於廣告訊息在應_式播放時的播 $ 齡欠數進行演算；也w廣告_ 4_置m =2。丨鴨“⑽告m峨轉-廣告資料; 另一種可能的態樣，請參考「第2C圖」，假設第—廣主 210隨著第-應用程式21的移除而同時被移除時，第—廣生鲍 _ f 212將會一併被移除，此時行動農置2〇中將不存在常駐廣主 =設此時第二廣告程㈣隨著第二應用程式22被選取齡 :日、^始執仃，則第二廣告程式220將會開始讀取指定 =。由於此時第-廣告程式210及第一廣告資料庫2 存在於行練置2〇當中，第二廣告程式(現為“活動廣告^ 本身建立棘設定，料二應職式22結束執行時第二 、二長式22G將會如「第2D圖」所示啟動並作為常駐廣告程 告程式220作為常駐廣告程式時，將會重新建二 第一廣。貝料庫222，並定期接收廣告飼服器4〇所傳送的廣 17 201227568 告訊息31。 ，”除此之外’由於第-廣告程式210(原先設置的“常駐廣告程 式）可啸行與廣告伺服器40之間的資料傳送/接收，因此也可 =將^—廣告資料庫所儲存的資料於廣告舰H 40切存備份， 藉此當第二廣告程式220(現為‘‘常駐廣告程式，，）重新建立第二廣 告資，222時，可以至廣告伺服器4〇當中讀取先前儲存^一 廣告資料庫的備份並還原到第二廣告資料庫222當中。 5月參考「第2E圖」，為本發明另一種可能的態樣，假設第二 廣告程式220作為活動廣告程式執行期間讀取到第一廣告資料: 212但未接收到第一廣告程式210所傳送的常駐回應答覆時，表示 $一廣告程式2H)僅是因為者_常駐功料情況被暫停， 第=廣告程式22G(現為“活動廣告財，，）將會執行魏程序 二廣=式21〇重新回到執行狀態，而回到如「第2B圖」所示的 執订糾。如麵述，確財駐廣絲式是聽在並 = 動廣告蝴執行期間可以被設定是執行-二 式所發生的狀態異動。 綜上所述’可知本發贿先前技狀間縣異在於杯 預先於行練置安裝至少-支被包含於應_式中的廣 1其中之—為常駐廣告喊，並由常轉告料於行^ 地端建立廣告資料庫和定純行廣告#料的更新；當術 而同步被執行的活動⑽ve)廣告程柄，活動-矛式會負讀取本地端的廣告諸並播放至應用 火、口 裝置不存在錄廣告程式時，由活_告程絲代_新== 201227568 廣告程式並執行常駐。藉此可以透過行動裝置本地端的廣告資料 更新及播放達成提高廣告播放效益的技術功效。 雖然本發明所揭露之實施方式如上，惟所述之内容並非用以 直接限定本發明之專利保護範圍。任何本發明所屬技術領域中具 有通常知識者，在不脫離本發明所揭露之精神和範圍的前提下， 可以在實施的形式上及細節上作些許之更動。本發明之專利保護 範圍，仍須以所附之申請專利範圍所界定者為準。 【圖式簡單說明】 第1圖為本發明廣告更新與播放的方法流程圖。 第2A〜2E圖為本發明廣告更新與播放的系統的架構示意圖。 【主要元件符號說明】 20 行動裝置 21 第一應用程式 22 第二應用程式 23 第三應用程式 31 廣告訊息 40 廣告伺服器 210 第—廣告程式 212 第一廣告資料庫 220 第二廣告程式 222 第二廣告資料庫Advertising surface 21214 butterfly copper marriage to the first: Gu Cheng H Guang Eryi is the mobile device in the mobile device 20 in addition to the storage can also store a row used as the basis for the advertising message:: table, the program 210~230 through the calculation of the rules = - the / strange rules are not subject to any restrictions, but mainly the use of the number of irons to determine the advertising message in the _ type of broadcast when the number of years of accounting; also w advertising _ 4 _ set m = 2.丨 “ " (10) 峨 峨 - - advertising materials; Another possible aspect, please refer to "2C figure", assuming that the first - wide master 210 with the removal of the first application 21 while being removed at the same time, The first - Guangsheng Bao _ f 212 will be removed at the same time, at this time, there will be no resident resident in the action farmer 2 = set the second advertising process (four) with the second application 22 selected age: The second ad program 220 will start reading the specified =. At this time, the first advertisement program 210 and the first advertisement database 2 exist in the line training 2, and the second advertisement program (currently "the activity advertisement ^ itself establishes a spine setting, and the second application level 22 ends when the execution is completed. The second and second long 22G will be launched as shown in the "2D" and will be re-established as the resident advertising program 220 as a resident advertising program. The message is transmitted from the server to the advertisement server 31. In addition, the data transmission between the advertisement server 210 and the advertisement server 40 can be performed by the first advertisement program 210 (the originally set "resident advertisement program"). Receiving, therefore, can also store the data stored in the advertisement database in the advertisement ship H 40 for backup, thereby re-establishing the second advertisement asset when the second advertisement program 220 (now "'resident advertisement program,") At 222, the backup of the previously stored advertisement database can be read from the advertisement server 4 and restored to the second advertisement database 222. May reference to "2E" is another possible aspect of the present invention. In other words, assume that the second advertisement program 220 When the first advertisement data is read during the execution of the active advertisement program: 212 but the resident response response sent by the first advertisement program 210 is not received, it indicates that the $1 advertisement program 2H is only suspended because the resident_maintainment condition is suspended. The first = ad program 22G (currently "active advertising money,") will execute the Wei program 广广=式21〇 and return to the execution state, and return to the binding correction as shown in "2B". As mentioned above, it is the state change that can be set to be executed during the execution of the advertisement. In summary, it can be seen that the pre-existing county of the bribery is in the pre-sale of the cup to install at least the branch is included in the _-type of the wide one - for the resident advertising shout, and by the frequent transfer Line ^ The end of the establishment of the advertising database and the fixed-line advertising # material update; when the operation is synchronized and executed (10) ve) advertising handle, the activity-spear will negatively read the local end of the ads and play to the application fire, When there is no recording program in the mouth device, it will be resident by the live _ _ _ new == 201227568 advertising program. In this way, the technical performance of improving the effectiveness of the advertisement can be achieved through the updating and playing of the advertisement data on the local end of the mobile device. While the embodiments of the present invention have been described above, the above description is not intended to limit the scope of the invention. Any changes in the form and details of the embodiments may be made without departing from the spirit and scope of the invention. The scope of the invention is to be determined by the scope of the appended claims. BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a flow chart of a method for updating and playing an advertisement of the present invention. 2A~2E are schematic diagrams showing the architecture of the system for updating and playing advertisements of the present invention. [Main component symbol description] 20 mobile device 21 first application 22 second application 23 third application 31 advertisement message 40 advertisement server 210 first-advertisement program 212 first advertisement database 220 second advertisement program 222 second Advertising database
230 笛_命L 步驟110 第二廣告程式 置其中之—為常駐廣230 flute _ life L step 110 second advertising program set one of them - for resident
常駐廣告程式於 行動裝置的指定資料庫路徑 步驟120 201227568 建立廣告資料庫 虎▲乂 ΓJΓ⑦駐廣告程式定期接收廣告伺服器所傳送的 廣告訊息並更新至廣告資料庫 步驟140 步驟150 是否有應用程式被啟動執行 活動廣告程相始^執行應雜式所包含的廣告程式被設定為 庫路f 160 賴廣告程式讀取常駐廣告程式的指定資料 卢主1自Ifj /#動廣告程式自指定資料庫路徑讀取至少- 廣σ甙心並播放至對應的應用程式中 常駐設定 步驟19〇 執行常駐 步驟_應餘式結束執行時活動廣告程式是否存在 活動廣告程式麵啟動成為常駐廣告程式並 20Resident advertisement program in the designated database path of the mobile device Step 120 201227568 Create an advertisement database Tiger 乂Γ Γ JΓ7 resident program periodically receives the advertisement message transmitted by the advertisement server and updates to the advertisement database. Step 140 Step 150 Is there an application being Start the execution of the activity of the advertising process, the implementation of the application, the inclusion of the ad program is set to the library road f 160 depends on the ad program to read the resident information of the designated program Lu 1 from the Ifj / # mobile ad program from the specified database path Read at least - wide σ heart and play to the corresponding application in the resident setting step 19 〇 perform the resident step _ when the remainder of the execution is executed, the active advertising program has the active advertising program surface activated to become a resident advertising program and 20