WO2011127770A1

WO2011127770A1 - Method and device for controlling outputting frequency of information

Info

Publication number: WO2011127770A1
Application number: PCT/CN2011/071295
Authority: WO
Inventors: 库宇; 彭晓虹
Original assignee: 腾讯科技（深圳）有限公司
Priority date: 2010-04-14
Filing date: 2011-02-25
Publication date: 2011-10-20
Also published as: CN102223358B; CN102223358A

Abstract

The invention is applied in the technique field of computer application, and provides a method and device for controlling the outputting frequency of information. Said method comprises: the instant message client acquires the information and the frequency control information corresponding to the information from the instant message server; the instant message client acquires the playing information of the information to be played, and judges, according to the playing information of the information to be played and the frequency control information corresponding to the information to be played, whether the information to be played meets the playing requirement; when the information to be played meets the playing requirement, the instant message client plays the information to be played, and records the playing information of the information to be played; when the information to be played does not meet the playing requirement, the instant message client does not play the information to be played. The embodiments of the invention can achieve the best information delivery effect with the lowest resource by controlling the frequency of the information. Besides, the invention provides multiple frequency control information, thus the frequency control means is flexible.

Description

Frequency control method and device for information output

The invention belongs to the field of computer applications, and in particular relates to a frequency control method and device for information output. Background of the invention

With the development of network communication technology, online advertising has become more and more popular among users, such as playing online advertisements in instant messaging tools. The study found that the most effective ad creative impressions are 3-6 times per day for everyone. At this frequency, users receive the best impact on online advertising. When the frequency is lower than this frequency, the online advertising will not reach the right. The influence of the user, when higher than this frequency, will cause visual fatigue of the user and cause unnecessary waste of resources.

In the prior art, when playing online advertisements, the advertisement information in the playlist is generally displayed in a fixed order. This method cannot control the frequency of the network advertisements, which causes waste of resources and fails to achieve better advertisement delivery effects. Summary of the invention

The purpose of the embodiments of the present invention is to provide a frequency control method for information, which aims to solve the problem of waste of resources and poor effect of information delivery caused by playing information.

The embodiment of the present invention is implemented by the frequency control method of information, and the method includes the following steps:

The instant messaging client obtains information from the instant messaging server and frequency control information corresponding to the information;

Obtaining the play information of the information to be played, determining whether the information to be played meets the play according to the play information of the information to be played and the frequency control information corresponding to the information to be played. begging;

When the information to be played meets the playback requirement, the information to be played is played, and the playback information of the information to be played is recorded;

When the information to be played does not meet the playback requirements, the information to be played is not played.

Another object of the embodiments of the present invention is to provide a device for playing information, the device comprising:

a storage unit, configured to store playback information of the information;

An information obtaining unit, configured to acquire information from the instant messaging server and frequency control information corresponding to the information;

a play judging unit, configured to obtain, from the storage unit, play information of the information to be played, and determine, according to the play information of the information to be played and the frequency control information corresponding to the information to be played, whether the information to be played meets the play requirement;

a playing unit, configured to: when the playing determining unit determines that the information to be played meets the playing requirement, play the information to be played, and record the playing information of the information to be played;

The limiting playing unit is configured to not play the information to be played when the playing determining unit determines that the information to be played does not meet the playing requirement.

In the embodiment of the present invention, the instant messaging client obtains information from the instant messaging server and the frequency control information corresponding to the information, and controls whether to play the information according to the frequency control information, thereby controlling the frequency of the information played by the instant messaging client, To achieve the best web information delivery with the least amount of resources. Moreover, the embodiment of the present invention provides a plurality of frequency control information, so that the frequency control of the information is more flexible. BRIEF DESCRIPTION OF THE DRAWINGS

1 is a flowchart showing an implementation of a frequency control method for information output according to a first embodiment of the present invention; 2 is a flowchart of an implementation of determining whether a message meets a play requirement according to the first embodiment of the present invention;

3 is a flowchart of an implementation of determining whether a message meets a play requirement according to a second embodiment of the present invention;

4 is a flowchart showing an implementation of a frequency control method for information output according to a second embodiment of the present invention;

FIG. 5 is a diagram showing an example of effect of playing different types of information in different advertisement slots according to an embodiment of the present invention; FIG.

6 is a flow chart showing an implementation of a frequency control method for information output according to a third embodiment of the present invention;

FIG. 7 is a structural block diagram of a frequency control apparatus for information output according to an embodiment of the present invention. Mode for carrying out the invention

In order to make the objects, the technical solutions and the advantages of the present invention more comprehensible, the present invention will be further described in detail below with reference to the accompanying drawings. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.

In the embodiment of the present invention, the instant messaging client obtains information from the instant messaging server and the frequency control information corresponding to the information, and before the instant messaging client plays the information, according to the broadcast information of the information and the frequency control information corresponding to the information, Determining whether the information meets the playing requirement, and playing the information when determining that the information meets the playing requirement, and not playing the information when determining that the information does not meet the playing requirement, thereby controlling the frequency of the information played by the instant messaging client, To achieve the best web information delivery with the least amount of resources.

Embodiment 1:

FIG. 1 is a flowchart showing an implementation process of a frequency control method for information output according to a first embodiment of the present invention, which is described in detail as follows: In step S101, the instant messaging client obtains information from the instant messaging server and frequency control information corresponding to the information.

The information obtained from the instant messaging server may be advertisement information, information information, or the like. The frequency control information includes one or more combinations of a limited time period, a maximum number of play times in the limited time period, a data validity period, a maximum number of play times in the information validity period, and a minimum time interval in which the same information is played twice. In the embodiment of the present invention, the limited time period may be set to one day, or may be set to any time according to different needs. Limit The maximum number of plays in the time period is the maximum number of times the information is allowed to play during the limited time period. The information validity period refers to the validity period of the information. The maximum number of plays during the validity period of the information refers to the maximum number of times the information is allowed to play during the validity period of the information. The minimum time interval for the same message to be played twice is the minimum time interval during which the message is played twice in succession.

For ease of understanding, Table 1.1 shows an example of information acquired from an instant messaging server and frequency control information corresponding to the information, but is not limited to this example, in this example, information can be obtained based on the information identification (information ID) The content, according to the frequency control information identification (frequency control information ID) can obtain frequency control information:

Table 1.1

In the embodiment of the present invention, the information and the frequency control information corresponding to the information may be directly stored in the instant messaging client. At this time, the instant messaging client no longer needs to obtain information from the instant messaging server and frequency control corresponding to the information. Information.

In step S102, acquiring playback information of the information to be played, according to the to-be-played message The playback information corresponding to the information and the frequency control information corresponding to the information to be played determine whether the information to be played meets the playback requirement. If yes, step S103 is performed; otherwise, step S104 is performed.

In the embodiment of the present invention, before the instant messaging client plays the information, it is determined whether the information meets the playing requirement, and when the determining information meets the playing requirement, the determining is performed according to the playing information of the information and the frequency control information corresponding to the information. The specific steps are shown in Fig. 2 or Fig. 3, and are not described here.

The play information of the information includes but is not limited to the information ID, the number of play times in the limited time period, and the like. In the embodiment of the present invention, the play information of the information further includes the total number of times played, the last play time, and the like. For ease of understanding, Table 1.2 shows an example of the play information table provided by the embodiment of the present invention, but is not limited to this example:

Table 1.2

In the embodiment of the present invention, when the instant messaging client logs out, the play information table for storing the play information is stored in the registry, in the embodiment of the present invention. When the instant messaging client logs in, the information in the registry is read into the memory at one time, and the modification of the playing information involved in the login process is completed in the memory, and when the instant messaging client logs out, one time will be The data in the memory is saved in the registry, so that after the instant messaging client logs out, it can also record the playback information of the information at the time of the last login.

In step S103, the information to be played is played, and the playback information of the information to be played is recorded, and the following steps are not performed. In the embodiment of the present invention, when the information to be played meets the playing requirement, the information to be played is played, and the playing information is used to record the playing information of the information to be played.

The step of recording the play information of the information to be played by using the play information table is specifically:

A. When playing the information to be played, determine whether the playback information table contains the playback information of the information to be played. If yes, go to step B, otherwise go to step C.

In the embodiment of the present invention, when it is determined that the play record of the information is included in the play information table, it indicates that the information has been played before, otherwise it indicates that the information has not been played before.

B. Update the play information of the information to be played in the play information table.

The playing information of the information to be played in the updated play information table is mainly to update the number of times the information to be played is played within the limited time period.

C. Add the play information of the information to be played in the play information table.

In the embodiment of the present invention, the play information of the information to be played is added to the play information table to record the play information of the information. An example is as follows:

When the play information table is as shown in Table 1.2, the information ID being played is E. Since it is played for the first time, the number of playes in the limited time period of the information is 1 time, which is added to the play information table shown in Table 1.2. After the information of the above information is played, the play information table is as shown in Table 1.3.

In step S104, the information to be played is not played. Embodiment 2:

2 is an implementation flow of determining whether the information meets the playback requirement according to the first embodiment of the present invention. In this embodiment, the frequency control information corresponding to the information includes the limited time period and the maximum number of times of playing in the limited time period. as follows:

In step S201, it is determined whether the current time exceeds the limited time period of the information to be played, and if no, step S203 is performed, otherwise, step S202 is performed. An example is as follows: Assume that the information restriction period is March 1, 2010. When the information is played, if the current time is March 2, 2010, it is determined that the current time exceeds the limited time period of the information, and if the current time The time is March 1, 2010, and it is determined that the current time does not exceed the limited time period of the information.

In step S202, the stored limited time period is updated according to the current time, and the playback information of the information to be played is re-initialized.

In the embodiment of the present invention, if the current time exceeds the limited time period of the information to be played, the stored limited time period is cleared, and the limited time period of the information to be played is re-stored according to the current time, and is stored in the play information table. The playback information of the information to be played is re-initialized to 0 in the limited time period of the information to be played. Example Description: 3⁄4 mouth:

When the time limit for the information to be played is one day, when it is March 1, 2010, if the current time is March 2, 2010, the current time exceeds the limited time period of the information to be played. The limited time period of the broadcasted information is March 1, 2010, and will be re-stored as the limited time period of the information to be played on March 2, 2010, and if the playback information of the information to be played is stored in the play information table, it will be The number of plays in the limited time period of the played information is reinitialized to 0.

In step S203, the playback information of the information to be played is obtained, and it is determined whether the number of times of the information to be played in the limited time period reaches the maximum within the limited time period of the information. The number of times of play, if yes, step S204 is performed, otherwise, step S205 is performed.

In the embodiment of the present invention, the instant messaging client obtains the playing information of the information to be played before playing the information to be played, such as the number of times the information to be played is played within the limited time period, and the information to be played is limited. When the number of times of playing in the time period reaches the maximum number of times of playing within the limited time period of the information, it is considered that the information to be played does not meet the playing requirement, otherwise, the information to be played is considered to meet the playing requirement.

In step S204, it is determined that the information to be played does not meet the playback requirement.

In step S205, it is determined that the information to be played meets the playback requirement.

Embodiment 3:

FIG. 3 is a flowchart of an implementation process of determining whether a message meets a play requirement according to a second embodiment of the present invention. In this embodiment, the frequency control information corresponding to the information includes a limited time period, a maximum play count in the limited time period, and an information validity period. The maximum number of times the information is played during the validity period and the minimum time interval between the two times of the same information are as follows:

In step S301, it is determined whether the current time exceeds the validity period of the information to be played, and if not, step S302 is performed, otherwise, step S308 is performed.

In the embodiment of the present invention, when the information is pushed, the validity period of the pushed information is generally agreed. Therefore, when playing information, it is necessary to judge whether the current time exceeds the validity period of the information. For example, an identification interval such as 20110110-20110118 can be used to identify the validity period of the information to be played.

In step S302, it is determined whether the current time exceeds the limited time period of the information to be played. If no, step S304 is performed, otherwise, step S303 is performed. For example, you can set the time limit for the information to be played to one day, such as 20110110.

In step S303, the stored limited time period is updated according to the current time, and the play information of the information to be played is re-initialized. The specific steps are as described above, and are not described herein again.

In step S304, the playback information of the information to be played is obtained, and the to-be-played is determined. Whether the number of times of playing in the limited time period reaches the maximum number of times of playing within the limited time period of the information, and if no, step S305 is performed, otherwise, step S308 is performed. For example, if the maximum number of times the information to be played is within the limited time period is 6, it is determined whether the number of times the information to be played has been played within the limited time period has reached 6 times.

The play information of the information recorded in the play information table includes, but is not limited to, the information ID, the number of plays in the limited time period, the total number of times played, the last play time, and the like. For the sake of understanding, Table 1.4 shows an example of the foregoing play information table provided by the embodiment of the present invention, but is not limited to this example. Wherein, the limited time period is usually set to 1 day, and the number of times of playing in the limited time period in Table 1.4 refers to the number of times the information is played within 1 day. The total number of times played refers to the total number of plays during the validity period. As described in the above example, when the validity period is 20110110 - 20110118, the total number of times played in Table 1.4 refers to the total playback of the information within the validity period of 9 days. frequency. The last play time in Table 1.4 is used to calculate the minimum time interval for two consecutive playbacks. The specific last play time is no longer listed here.

Table 1.4

In step S305, it is determined whether the total number of times of playing information to be played reaches the maximum number of times of playing during the validity period of the information. If no, step S306 is performed; otherwise, step S308 is performed. In step S306, it is determined whether the two consecutive playing time intervals of the information to be played exceed the minimum time interval of the two playing of the information to be played. If yes, step S307 is performed, otherwise, step S308 is performed. In step S307, it is determined that the information to be played meets the playback requirement.

In step S308, it is determined that the information to be played does not meet the playback requirement.

It can be understood that, when judging whether the information meets the playing requirement, the execution order of the above steps may be adjusted according to different judgment conditions, for example, it may be determined whether the time limit is exceeded or not, and then it is determined whether the information validity period is exceeded, etc., no longer - for example Description. If the frequency control information corresponding to the information includes only one of the information validity period, the maximum number of times of the information validity period, and the minimum time interval of the same information playing twice, two or three, then it is determined whether the information meets the playback requirement. In the above method, the determination step irrelevant to the frequency control information corresponding to the information in the method shown in FIG. 3 may be omitted.

Embodiment 4:

FIG. 4 is a flowchart showing an implementation process of a frequency control method for information output according to a second embodiment of the present invention, which is described in detail as follows:

In step S401, the instant messaging client sends an information acquisition request carrying the user information to the instant messaging server, so that the instant messaging server returns the frequency control information of the information and the information corresponding to the user information.

In the embodiment of the present invention, in order to push specific information and specific frequency control information to a specific user, when the instant messaging client sends an information acquisition request to the instant messaging server, the user information is carried in the request, thereby enabling instant messaging. The server may return information and frequency control information corresponding to the user information according to the user information. User information includes, but is not limited to, gender, age, area of interest, and the like. Thus, for the same information, if the users are different, the frequency control information corresponding to the information may be the same or different.

For ease of understanding, the above steps are explained below with a specific example, but are not limited to this example.

The correspondence between the user information and the information and the frequency control information is preset in the instant messaging server, and is represented by Table 1.5: Table 1.5

The records in the above table indicate that when the user's age is between 20-40, the information A is pushed to the user, and the frequency control information of the information A is 1; when the user's age is between 40-50, The user pushes the information A, and the frequency control information of the information A is 2.

When the instant messaging server receives the information acquisition request sent by the instant messaging client, the corresponding information and the frequency control information are recommended to the user according to the user information carried in the request. In this way, the frequency control of the information output can be directed to a single user.

In step S402, the playback information of the information to be played is obtained, and according to the playback information of the information to be played and the frequency control information corresponding to the information, it is determined whether the information to be played meets the playback requirement, and if yes, step S403 is performed, otherwise, execution is performed. Step S404. The specific steps are shown in Figure 2 or Figure 3, and are not described here.

In step S403, the information to be played is played, and the playback information of the information to be played is recorded, and the following steps are not performed. The specific steps are as described above, and are not described herein again.

In step S404, the information to be played is not played.

Embodiment 5:

In the embodiment of the present invention, since there are various types of information, for example, when the information is advertisement information, the advertisement information includes a text chain advertisement, a banner advertisement (Banner advertisement), a banner expansion advertisement (RichButton advertisement), etc., in order to facilitate the user. Browse different types of information, generally play different types of information in different ad slots, where the ad slot refers to information Display area. Please refer to FIG. 5 , which is a diagram showing an example of the effect of playing different types of information in different advertisement slots according to an embodiment of the present invention.

In order to facilitate the user to perform frequency control on different types of information, FIG. 6 shows an implementation flow of the frequency control method of the information provided by the third embodiment of the present invention, which is described in detail as follows:

In step S501, the instant messaging client obtains information from the instant messaging server and frequency control information for different types of information.

The frequency control information for different types of information refers to the same type of information, and the frequency control information thereof is the same. For ease of understanding, Table 1.6 shows the information acquired from the instant messaging server and the frequency control information for different types of information. An example, but not limited to this example, in this example, the information type identifier (information type ID) can obtain the type of information, and the frequency control information can be obtained according to the frequency control information identifier (frequency control information ID):

Table 1.6

Each of the information types may include multiple types of information of the information type, so that for the same type of information, the same frequency control information can be used to control its frequency, which reduces the complexity of the frequency control of the information output by the user. .

In step S502, the type of the information to be played is obtained, and according to the playing information of the information to be played and the frequency control information for different types of information, it is determined whether the information to be played meets the playing requirement, and if yes, step S503 is performed, otherwise, Step S504 is performed. Its The body steps are shown in FIG. 2 or FIG. 3, and are not described here.

In step S503, the information to be played is played, and the playback information of the information to be played is recorded, and the following steps are not performed. The specific process is as described above, and will not be described herein.

In step S504, the information to be played is not played.

In the embodiment of the present invention, by performing the same frequency control on the same type of information, the frequency control complexity of the information is compressed.

It can be understood that, in the embodiment of the present invention, the output of the same type of information may be controlled by the same frequency, or the output of the same type of information may be controlled by different frequencies, and details are not described herein.

Example 6:

Fig. 7 shows a frequency control device for information output provided by an embodiment of the present invention. For the sake of explanation, only parts related to the embodiment of the present invention are shown. The frequency control device for outputting the information may be a software unit, a hardware unit or a combination of hardware and software built in the instant messaging system, or integrated into the instant messaging system as a separate pendant. among them:

The storage unit 1 stores the playback information of the information. In the embodiment of the present invention, the playback information table is used to store the playback information of the information. The information of the information includes, but is not limited to, the information ID, the number of times of playing within the limited time period, the total number of times played, the last playing time information, and the like. In the embodiment of the present invention, when the instant messaging client logs out, the play information table for storing the play information is stored in the registry, in the embodiment of the present invention. When the instant messaging client logs in, the information in the registry is read into the memory at one time, and the modification of the playing information involved in the login process is completed in the memory, and when the instant messaging client logs out, one time will be The data in the memory is saved in the registry, so that after the instant messaging client logs out, it can also record the playback information of the information at the time of the last login.

The information acquisition unit 2 acquires information from the instant messaging server and the frequency corresponding to the information Control information.

The frequency control information includes one or more combinations of a limited time period, a maximum number of play times in the limited time period, a data validity period, a maximum number of play times in the information validity period, and a minimum time interval in which the same information is played twice.

In the embodiment of the present invention, the information and the frequency control information corresponding to the information may be directly stored in the storage unit 1. In this case, the instant messaging client no longer needs to obtain information from the instant messaging server and the frequency corresponding to the information. Control information.

The play judging unit 3 obtains the play information of the information to be played from the storage unit 1, and determines whether the information to be played meets the play request according to the play information of the information to be played and the frequency control information corresponding to the information to be played. The play judging unit 3 includes a limited time period judging module 31, an information initializing module 32, a limit number judging module 33, and a play judging module 34. among them:

The limited time period judging module 31 judges whether the current time exceeds the limited time period of the information to be played.

The information initializing module 32 updates the stored limited time period according to the current time when the limited time period determining module 31 determines that the current time exceeds the limited time period of the information to be played, and re-initializes the playing information of the information to be played.

In the embodiment of the present invention, if the current time exceeds the limited time period of the information to be played, the stored limited time period information is cleared, and the limited time period of the information to be played is re-stored according to the current time, and if the information table is played in the information table The playback information of the information to be played is stored, and the number of plays in the limited time period of the information to be played is re-initialized to 0.

The limit number judging module 33 judges whether the number of times of the information to be played in the limited time period reaches the maximum number of times of playing within the limited time period of the information.

The play determination module 34 determines whether the information to be played meets the play request or does not meet the play request according to the judgment result of the limit number judgment module 33. In the embodiment of the present invention, the play determining module 34 determines that the information to be played does not meet the information to be played when the number of times of playing in the limited time period reaches the maximum number of times in the limited time period of the information. Playback requirements, otherwise, determine that the information to be played meets the playback requirements.

In another embodiment of the present invention, the play judging unit 3 includes an expiration date judging unit 35, a total number of times judging unit 36, and a play judging module 34. among them:

The validity period judgment unit 35 judges whether or not the current time exceeds the information validity period of the information to be played.

When the validity period determining unit 35 determines that the current time does not exceed the validity period of the information to be played, the total number of times determining unit 36 determines whether the total number of times the information to be played has been played reaches the maximum number of times of playing during the validity period of the information.

At this time, the play determination module 34 determines whether the information to be played meets the play request or does not meet the play request according to the judgment result of the validity period judgment unit 35 or the total number of times judgment unit 36.

In the embodiment of the present invention, the play determining module 34 determines that the current time exceeds the validity period of the information to be played, or the total number of times the determining unit 36 determines that the total number of times of the information to be played has reached the validity period of the information. When the maximum number of times of playing, it is determined that the information to be played does not meet the playing requirement, otherwise, it is determined that the information to be played meets the playing requirement.

In another embodiment of the present invention, the play judging unit 3 includes an interval judging unit 37 and a play judging module 34. The interval time judging unit 37 judges whether or not the continuous two play time interval of the information to be played exceeds the minimum time interval of the two play of the information to be played. At this time, the play determination module 34 determines, based on the judgment result of the interval time judging unit 37, that the information to be played satisfies the play request or does not meet the play request.

In the embodiment of the present invention, the play determination module 34 determines at the interval time judging unit 37 that the two consecutive play intervals of the information to be played do not exceed the two broadcasts of the information to be played. When the minimum time interval is set, it is determined that the information to be played does not meet the playing requirement, otherwise, it is determined that the information to be played meets the playing requirement.

The playback unit 4 plays the information to be played when the playback determination unit 3 determines that the information to be played meets the playback requirement, and records the playback information of the information to be played. The playing unit 4 includes a played judging unit 41, an information updating unit 42, and an information adding unit 43. The played judging unit 41 judges whether the play information of the information to be played is included in the play information table before playing the information to be played.

The information update unit 42 updates the play information of the information to be played in the play information table when the played play determination unit 41 determines that the play information of the information to be played is included in the play information table.

The information adding unit 43 newly adds the playback information of the information to be played back to the play information table when the played play determination unit 41 determines that the play information of the information to be played is not included in the play information table.

The restriction playing unit 5 does not play the information to be played when the playback determining unit 3 determines that the information to be played does not meet the playback requirement.

In order to push specific information and specific frequency control information to a specific user, the frequency control of the information may be directed to a single user. In another embodiment of the present invention, the information acquisition unit 2 further includes a first information acquisition module 21. The first information obtaining module 21 sends an information acquisition request carrying the user information to the instant messaging server, so that the instant messaging server returns the frequency control information of the information and the information corresponding to the user information, and receives the user and the user returned by the instant messaging server. The information corresponding to the information and the frequency control information of the information.

User information includes, but is not limited to, gender, age, area of interest, and the like. Thus, for the same information, if the users are different, the frequency control information corresponding to the information may be different.

In order to facilitate the user to perform frequency control on different types of information, another implementation of the present invention In the example, the information acquiring unit 2 further includes a second information acquiring module 22. The second information acquisition module 22 acquires information from the instant messaging server and frequency control information for different types of information.

The frequency control information for different types of information refers to the same type of information, and the frequency control information is the same. At this time, the play determining unit 3 acquires the play information of the information to be played and the type of the information to be played, and determines whether the information to be played meets the play requirement according to the play information of the information to be played and the frequency control information for different types of information. .

Example 7:

The embodiment of the invention provides an instant messaging system. The instant messaging system includes an instant messaging client and an instant messaging server. among them:

The instant messaging client obtains the information and the frequency control information corresponding to the information from the instant messaging server, and obtains the playing information of the information to be played, and determines the waiting according to the playing information of the information to be played and the frequency control information corresponding to the information to be played. Whether the played information meets the playback requirements. If yes, the information to be played is played, and the playback information of the information to be played is recorded. Otherwise, the information to be played is not played.

The frequency communication device of the information is built in the instant messaging client.

The instant messaging server stores the information and the frequency control information corresponding to the information, and returns the information and the frequency control information corresponding to the information according to the request of the instant communication client.

In the embodiment of the present invention, the instant messaging client obtains information from the instant messaging server and the frequency control information corresponding to the information, and controls whether to play the information according to the frequency control information, thereby controlling the frequency of the information played by the instant messaging client, To achieve the best web information delivery with the least amount of resources. When frequency control is performed on the information, different frequency control may be performed for different information, and the same frequency control may be performed for the same type of information, thereby making the frequency control of the information flexible. Moreover, according to different user information, the corresponding information and the frequency control information of the information can be pushed, thereby making the information Frequency control can be for a single user. Moreover, when frequency control is performed on the information, the maximum number of times of playing in the limited time period, the minimum time interval in which the same information is played twice, and the maximum number of times in the information validity period can be controlled, thereby performing the most comprehensive and multi-angle information. Frequency control, to more rational use of resources, to achieve a more ideal media delivery effect, to provide information providers with more valuable and flexible network promotion effects.

The above is only the preferred embodiment of the present invention, and is not intended to limit the present invention. Any modifications, equivalent substitutions and improvements made within the spirit and principles of the present invention should be included in the protection of the present invention. Within the scope.

Claims

Claim

A frequency control method for information output, characterized in that the method comprises the following steps:

Obtaining the playing information of the information to be played, determining whether the information to be played meets the playing requirement according to the playing information of the information to be played and the frequency control information corresponding to the information to be played;

The method according to claim 1, wherein the step of determining whether the information to be played meets the play request is specifically:

Determining whether the current time exceeds the limited time period of the information to be played, and if yes, updating the stored limited time period according to the current time, and re-initializing the playing information of the information to be played, determining that the information to be played does not meet the playing requirement;

If it is determined that the time period does not exceed the limited time period of the information to be played, the playback information of the information to be played is obtained, and it is determined whether the number of times of the information to be played in the limited time period reaches the maximum number of times in the limited time period of the information, If yes, it is determined that the information to be played does not meet the playing requirement, otherwise, it is determined that the information to be played meets the playing requirement.

Determining whether the current time exceeds the validity period of the information to be played, and if yes, determining that the information to be played does not meet the playback requirement, otherwise continuing the following steps; Obtaining the playing information of the information to be played, and determining whether the total number of times the information to be played has reached the maximum number of times during the validity period of the information, and if so, determining that the information to be played does not meet the playing requirement, otherwise determining the information to be played. Meet the playback requirements.

Obtaining the playing information of the information to be played, determining whether the consecutive two playing time intervals of the information to be played exceed the minimum time interval of the two playing of the information to be played, and if not, determining that the information to be played does not meet the playing requirement, Otherwise, it is determined that the information to be played meets the playback requirements.

Determining whether the current time exceeds the validity period of the information to be played, and if so, determining that the information to be played does not meet the playback requirement, otherwise continuing the following steps;

Determining whether the current time exceeds the limited time period of the information to be played, and if yes, clearing the related information of the stored limited time period, re-initializing the playing information of the information to be played, and determining that the information to be played does not meet the playing requirement;

If it is determined that the time period does not exceed the limited time period of the information to be played, the playback information of the information to be played is obtained, and it is determined whether the number of times of the information to be played in the limited time period reaches the maximum number of times in the limited time period of the information, If yes, it is determined that the information to be played does not meet the playback requirement, otherwise the following steps are continued;

It is determined whether the total number of times of playing information to be played reaches the maximum number of times of playing during the validity period of the information. If yes, it is determined that the information to be played does not meet the playing requirement, otherwise, the information to be played is determined to meet the playing requirement.

The method according to claim 1, wherein the step of determining whether the information to be played meets the play request is specifically: Determining whether the current time exceeds the validity period of the information to be played, and if yes, determining that the information to be played does not meet the playback requirement, otherwise continuing the following steps;

Determining whether the consecutive two playing time intervals of the information to be played exceed the minimum time interval of the two playing of the information to be played, and if not, determining that the information to be played does not meet the playing requirement, otherwise, determining that the information to be played is consistent with the playing Claim.

Determining whether the current time exceeds the limited time period of the information to be played, and if yes, clearing the related information of the stored limited time period, re-initializing the playing information of the information to be played; obtaining the playing information of the information to be played, determining the to-be-played information Whether the continuous two playing time interval of the information exceeds the minimum time interval of the two playing of the information to be played, if not, it is determined that the information to be played does not meet the playing requirement, otherwise, it is determined that the information to be played meets the playing requirement.

Determine whether the current time exceeds the limited time period of the information to be played, and if so, clear The information about the limited time period stored, re-initializes the playing information of the information to be played, and determines that the information to be played does not meet the playing condition;

If it is determined that the current time does not exceed the limited time period of the information to be played, the playback information of the information to be played is obtained, and it is determined whether the number of times of the information to be played in the limited time period reaches the maximum number of times in the limited time period of the information. If yes, determine that the information to be played does not meet the playback requirements, otherwise continue with the following steps;

Determining whether the total number of times of playing information to be played reaches the maximum number of times of playing during the validity period of the information, and if so, determining that the information to be played does not meet the playing requirement, otherwise, the following steps are continued;

The method according to any one of claims 1 to 8, wherein the step of obtaining, by the instant messaging client, the information and the frequency control information corresponding to the information from the instant messaging server is:

The instant messaging client sends an information acquisition request carrying the user information to the instant messaging server, so that the instant messaging server returns the frequency control information of the information and the information corresponding to the user information.

The instant messaging client obtains information from the instant messaging server and frequency control information for different types of information;

The step of determining whether the information to be played meets the playing requirement according to the playing information corresponding to the information to be played and the frequency control information corresponding to the information to be played is specifically: According to the playing information of the information to be played and the frequency control information for different types of information, it is determined whether the information to be played meets the playing requirement.

The method according to any one of claims 1 to 8, wherein the step of recording the play information of the information to be played is specifically:

It is judged whether the play information table contains the play information of the information to be played, and if so, the play information of the information to be played in the play information table is updated, otherwise, the play information of the information to be played is added in the play information table.

12. A frequency control device for outputting information, wherein the device comprises: a storage unit, configured to store playback information of the information;

The apparatus according to claim 12, wherein the play determination unit comprises:

a time limit period determining module, configured to determine whether the current time exceeds a limited time period of information to be played;

The information initialization module is configured to, when the limiting time period determining module determines that the current time exceeds the limited time period of the information to be played, update the stored limited time period according to the current time, and reinitialize the playing information of the information to be played; The limit number judging module is configured to determine, when the limit time period determining module determines that the current time does not exceed the limited time period of the information to be played, whether the number of times the information to be played in the limited time period reaches the information limited time period The maximum number of plays within;

The play determining module is configured to: when the limit number determining module determines that the number of times of playing the information to be played within the limited time period has reached the maximum number of times of playing within the limited time period of the information, determining that the information to be played does not meet the playing requirement; Otherwise, it is determined that the information to be played meets the playback requirements.

The device according to claim 12 or 13, wherein the play judging unit further comprises:

a validity period determining unit, configured to determine whether the current time exceeds a validity period of the information to be played;

The total number of times determining unit is configured to: when the validity period determining unit determines that the current time does not exceed the validity period of the information to be played, determine whether the total number of times the information to be played has reached the maximum number of times of playing during the validity period of the information, at this time,

The play determining module is configured to determine, when the total number of times of playing the information to be played, that the total number of times of playing has not reached the maximum number of times of playing during the validity period of the information, determining that the information to be played meets the playing requirement; When the determining unit determines that the current time has exceeded the validity period of the information to be played, or the total number of times determining unit determines that the total number of times of the information to be played has reached the maximum number of times during the validity period of the information, determining that the information to be played is not Meet the playback requirements.

The device of claim 12 or 13, wherein the play determining unit further comprises:

The interval time judging unit is configured to determine whether the two consecutive playing time intervals of the information to be played exceed the minimum time interval of the two playing of the information to be played;

The play determining module is configured to determine, when the interval time determining unit determines, a message to be played When the consecutive two playing time intervals of the information have exceeded the minimum time interval of the two playing of the information to be played, it is determined that the information to be played meets the playing requirement; otherwise, it is determined that the information to be played does not meet the playing requirement.

The device according to claim 12, wherein the information acquiring unit further comprises:

The first information acquiring module is configured to send an information acquisition request carrying the user information to the instant messaging server, so that the instant messaging server returns the frequency control information of the information and the information corresponding to the user information, and receives the return of the instant messaging server The information corresponding to the user information and the frequency control information of the information.

a second information acquiring module, configured to acquire information from an instant messaging server and frequency control information for different types of information;

The play determination module determines whether the information to be played meets the play request according to the play information of the information to be played and the frequency control information for different types of information.

The device of claim 12, wherein the playing unit comprises: a played play determining unit, configured to determine whether the play information table includes playing information of the information to be played;

And an information updating unit, configured to: when the played judgment unit determines that the play information of the information to be played is included in the play information table, update the play information of the information to be played in the play information table;

The information adding unit is configured to: when the played judgment unit determines that the play information of the information to be played is not included in the play information table, add the play information of the information to be played in the play information table.