SE9900513L - System and method for distributing advertising messages over a communication network - Google Patents

System and method for distributing advertising messages over a communication network

Info

Publication number
SE9900513L
SE9900513L SE9900513A SE9900513A SE9900513L SE 9900513 L SE9900513 L SE 9900513L SE 9900513 A SE9900513 A SE 9900513A SE 9900513 A SE9900513 A SE 9900513A SE 9900513 L SE9900513 L SE 9900513L
Authority
SE
Sweden
Prior art keywords
network
communication network
promotional message
messages over
advertising messages
Prior art date
Application number
SE9900513A
Other languages
Swedish (sv)
Other versions
SE9900513D0 (en
SE516203C2 (en
Inventor
Klas Eriksson
David Sundqvist
Original Assignee
Personal View Ab C O Klas Erik
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Personal View Ab C O Klas Erik filed Critical Personal View Ab C O Klas Erik
Priority to SE9900513A priority Critical patent/SE516203C2/en
Publication of SE9900513D0 publication Critical patent/SE9900513D0/en
Priority to AU32036/00A priority patent/AU3203600A/en
Priority to EP00909857A priority patent/EP1161834A1/en
Priority to PCT/SE2000/000312 priority patent/WO2000049805A1/en
Publication of SE9900513L publication Critical patent/SE9900513L/en
Publication of SE516203C2 publication Critical patent/SE516203C2/en

Links

Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/162—Authorising the user terminal, e.g. by paying; Registering the use of a subscription channel, e.g. billing
    • H04N7/165—Centralised control of user terminal ; Registering at central
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41—Structure of client; Structure of client peripherals
    • H04N21/422—Input-only peripherals, i.e. input devices connected to specially adapted client devices, e.g. global positioning system [GPS]
    • H04N21/42204—User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H04N21/4316—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application

Abstract

The present invention provides a direct information channel via a communications network to e.g. households for advertising purposes. In a preferred embodiment of the present invention a method for use in a network for sending promotional messages to target groups provided with a display comprises the steps of inputting a promotional message; selecting a target group; allocating a promotion channel in said network for said promotional message; allocating a portion of said display for said promotion channel; sending said promotional message over said network in said promotion channel; and outputting said promotional message in the allocated portion of said display at the selected target group.
SE9900513A 1999-02-17 1999-02-17 System and method for distributing advertising messages over a communication network SE516203C2 (en)

Priority Applications (4)

Application Number Priority Date Filing Date Title
SE9900513A SE516203C2 (en) 1999-02-17 1999-02-17 System and method for distributing advertising messages over a communication network
AU32036/00A AU3203600A (en) 1999-02-17 2000-02-16 System and method for distributing promotional messages over a communications network
EP00909857A EP1161834A1 (en) 1999-02-17 2000-02-16 System and method for distributing promotional messages over a communications network
PCT/SE2000/000312 WO2000049805A1 (en) 1999-02-17 2000-02-16 System and method for distributing promotional messages over a communications network

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
SE9900513A SE516203C2 (en) 1999-02-17 1999-02-17 System and method for distributing advertising messages over a communication network

Publications (3)

Publication Number Publication Date
SE9900513D0 SE9900513D0 (en) 1999-02-17
SE9900513L true SE9900513L (en) 2000-08-18
SE516203C2 SE516203C2 (en) 2001-12-03

Family

ID=20414484

Family Applications (1)

Application Number Title Priority Date Filing Date
SE9900513A SE516203C2 (en) 1999-02-17 1999-02-17 System and method for distributing advertising messages over a communication network

Country Status (4)

Country Link
EP (1) EP1161834A1 (en)
AU (1) AU3203600A (en)
SE (1) SE516203C2 (en)
WO (1) WO2000049805A1 (en)

Families Citing this family (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10045653A1 (en) * 2000-09-15 2001-03-15 Grundig Ag Hotel television system with central computer, has information concerning each specific hotel guest stored on memory card with memory card reading device integrated into central computer
WO2003015402A1 (en) * 2001-08-06 2003-02-20 Koninklijke Philips Electronics N.V. Method and device for displaying program information in a banner
US20060265725A1 (en) * 2005-05-20 2006-11-23 Barnes Adam K Presentation of allocated media on a display device

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5155591A (en) * 1989-10-23 1992-10-13 General Instrument Corporation Method and apparatus for providing demographically targeted television commercials
US5404393A (en) * 1991-10-03 1995-04-04 Viscorp Method and apparatus for interactive television through use of menu windows

Also Published As

Publication number Publication date
WO2000049805A1 (en) 2000-08-24
AU3203600A (en) 2000-09-04
SE9900513D0 (en) 1999-02-17
EP1161834A1 (en) 2001-12-12
SE516203C2 (en) 2001-12-03

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Legal Events

Date Code Title Description
NUG Patent has lapsed