CA2382807A1 - Method and system for using a communication network to supply targeted streaming advertising in interactive media - Google Patents

Method and system for using a communication network to supply targeted streaming advertising in interactive media Download PDF

Info

Publication number
CA2382807A1
CA2382807A1 CA002382807A CA2382807A CA2382807A1 CA 2382807 A1 CA2382807 A1 CA 2382807A1 CA 002382807 A CA002382807 A CA 002382807A CA 2382807 A CA2382807 A CA 2382807A CA 2382807 A1 CA2382807 A1 CA 2382807A1
Authority
CA
Canada
Prior art keywords
communication network
internet
interactive media
advertising
streaming advertising
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CA002382807A
Other languages
French (fr)
Other versions
CA2382807C (en
Inventor
Robert L. Wolfe
Jeffrey Pinals
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Intellectual Ventures II LLC
MusicBooth LLC
Original Assignee
EHI PATENT Co LLC
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by EHI PATENT Co LLC filed Critical EHI PATENT Co LLC
Publication of CA2382807A1 publication Critical patent/CA2382807A1/en
Application granted granted Critical
Publication of CA2382807C publication Critical patent/CA2382807C/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L65/00—Network arrangements, protocols or services for supporting real-time applications in data packet communication
    • H04L65/60—Network streaming of media packets
    • H04L65/61—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio
    • H04L65/612—Network streaming of media packets for supporting one-way streaming services, e.g. Internet radio for unicast
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/2866—Architectures; Arrangements
    • H04L67/30—Profiles
    • H04L67/306—User profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/53—Network services using third party service providers
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L69/00—Network arrangements, protocols or services independent of the application payload and not provided for in the other groups of this subclass
    • H04L69/30—Definitions, standards or architectural aspects of layered protocol stacks
    • H04L69/32—Architecture of open systems interconnection [OSI] 7-layer type protocol stacks, e.g. the interfaces between the data link level and the physical level
    • H04L69/322—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions
    • H04L69/329—Intralayer communication protocols among peer entities or protocol data unit [PDU] definitions in the application layer [OSI layer 7]

Abstract

A system and method for delivering programmed music and targeted advertising messages to Internet based subscribers includes a software controlled microprocessor based repository in which the dossiers ow a plurality of the subscribers are stored and updated, musical content and related advertising are classified and matched. A subscriber has an appropriate microprocesssor based device capable of selecting information and receiving information from the Internet. The subscriber receives the programmed music and matched advertisements from the repository over the Internet.
CA002382807A 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media Expired - Fee Related CA2382807C (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CA002274190A CA2274190C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media

Related Parent Applications (1)

Application Number Title Priority Date Filing Date
CA002274190A Division CA2274190C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media

Publications (2)

Publication Number Publication Date
CA2382807A1 true CA2382807A1 (en) 2000-12-10
CA2382807C CA2382807C (en) 2004-03-09

Family

ID=4163620

Family Applications (3)

Application Number Title Priority Date Filing Date
CA002382807A Expired - Fee Related CA2382807C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media
CA002382799A Expired - Fee Related CA2382799C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media
CA002274190A Expired - Fee Related CA2274190C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media

Family Applications After (2)

Application Number Title Priority Date Filing Date
CA002382799A Expired - Fee Related CA2382799C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media
CA002274190A Expired - Fee Related CA2274190C (en) 1999-06-10 1999-06-10 Method and system for using a communication network to supply targeted streaming advertising in interactive media

Country Status (1)

Country Link
CA (3) CA2382807C (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8275658B2 (en) * 2000-01-21 2012-09-25 Ads In Downloads, Llc Method and apparatus for embedding advertisements in audio files for internet and network distribution
CN111147953B (en) * 2020-01-03 2022-05-13 北京勾正数据科技有限公司 Method for detecting television advertisement delivery flow

Also Published As

Publication number Publication date
CA2382799A1 (en) 2000-12-10
CA2382799C (en) 2004-03-16
CA2274190C (en) 2003-04-08
CA2274190A1 (en) 2000-12-10
CA2382807C (en) 2004-03-09

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Legal Events

Date Code Title Description
EEER Examination request
MKLA Lapsed

Effective date: 20160610