RU123561U1 - INTERNET PORTAL WITH A FULL CYCLE OF AUTOMATED ADVERTISING ADVERTISING ON VARIOUS ADVERTISERS AND AUTOMATED SYSTEM OF CREATION, PAYMENT, CHECK AND PLACEMENT OF ADVERTISING CAMPAIGN - Google Patents

Abstract

The utility model relates to the field of advertising and computer technology, in particular, to the Internet portal with a full cycle of automated advertising on various advertising media and an automated system for creating, paying, checking and placing an advertising campaign.

The essence of the utility model is to create an Internet portal with a full cycle of automated placement of advertisements on various advertising media, containing those formed on a special server with the ability to exchange data

user interface (personal account) associated with its block of user registration subsystems on the Internet portal, user authorization in the system, the Customer’s work with the library of advertising campaigns and videos, refusal to post, pay for the advertising company and replenish the account;

manager interface associated with the block of the subsystem of processing the advertising campaign;

admin interface associated with the content and internal control unit of the Internet portal;

public page interface;

a bank transaction block, to the input of which the output of the block of subsystems of the user interface is connected, and the outputs are connected, respectively, to the input of the block of the subsystem of processing the advertising campaign and the input of the filling and internal control block of the Internet portal;

a block of clips and communication with an automated system for delivering advertising messages to digital screens outside the house, to the input of which a second output of a block of subsystems of a user interface is connected, and outputs are connected, respectively, to the second inputs of a block of a subsystem of processing an advertising campaign and a block of filling and internal control of Internet the portal;

at the same time, the block of subsystems of the user interface has an additional output for communication with the block of the framework agreement, the block of bank transactions - the “Accountant” input, the block of rollers and the communication with the automated system for delivering advertising messages to digital screens outside the house — the “Video engineer” input, and the processing subsystem block advertising campaign - an outlet for communication with the automatic document management subsystem.

In addition, the subsystems of user registration on the Internet portal, user authorization, the Customer’s work with the library of advertising campaigns and videos, refusal to post, pay for the advertising campaign, replenish the account, process the advertising campaign are disclosed. An automated system for creating, paying, checking and placing an advertising campaign is also disclosed. It contains the “User” subunit and the “Manager” subunit formed on a special server with the ability to exchange data, characterized in that

the “User” sub-block contains five OR elements, a site acquaintance block, a registration block, a master contract block, an account top-up block, a first block for creating a payday (advertising company), a block for creating a video, a block for loading a video, a second block for creating a payday, a pay block , RK conservation block, RK block in the “Draft” status, the RK block in the “Paid” status, the RK block in the “Rejected” status, the RK block in the “Confirmed” status, the RK block in the “Finished” status;

the sub-block “Manager” contains an OR element, a block for checking the block, a block for rejecting the block, a block for confirming the block, a block for placing the block in VIMB (an automated system for advertising), a block for ending the block, a block for linking documents to the block, and communication between the elements of the sub-blocks .

When using the utility model, a technical result is achieved in the form of providing a user or customer with a full cycle of advertising services for creating and placing advertising messages on digital screens, automating the creation of their own advertising companies on regional television channels throughout the Russian Federation.

Description

The utility model relates to the field of advertising and computer technology, in particular, to an Internet portal with a full cycle of automated placement of advertisements on various advertising media.

Terms and abbreviations used in the description:

1. Advertising contact - a single portion of advertising information, once delivered to a representative of the target audience.

2. Customer - an individual or legal entity placing an application for the purchase of services sold by the Company. The customer may be an advertiser or advertising agency.

3. Advertiser - manufacturer of goods and / or services, the end consumer of advertising contacts owned by the owners of advertising media.

4. Advertising medium (advertising medium) - a means of disseminating information,

5. possessing advertising opportunities intended for sale (TV channel,

6. radio station, edition, website, network of electronic screens, etc.). Advertisers provide advertisers with the opportunity to make advertising contacts - deliver advertising messages to target audiences.

7. Video advertising - content of advertising content, which is an advertising video.

8. Digital screens outside the home - digital devices for displaying graphic, video and, in some cases, audio information, permanently installed in public places of a mass audience. Examples of digital screens outside the home are networks of digital (plasma, LCD) screens, self-service terminals, stand-alone screens, digital cinema projection systems, etc.

9. Advertising on digital screens outside the home is a segment of the advertising market, within the framework of which there is a demonstration of advertising to an audience in places of its massive concentration using permanently installed, public (non-individual) electronic devices for displaying graphic and video (sometimes audio) information.

10. Network of electronic screens - a set of screens united in a single information network and located in places of mass audience. Physically, it can be located both outside of buildings (a network of outdoor electronic screens) and inside buildings - shops, shopping and business centers, airports and so on. (network of internal electronic screens).

11. Website - (also a website, an Internet site, an Internet portal, a platform, a resource, in some cases media) a combination of information and services.

12. Video clip (also a video clip, video clip, clip) - a short-time compiled sequence of frames / scenes containing an audio-video series. Videos are most often used for advertising goods and services and for visual accompaniment of audio compositions on television, digital screens and other electronic media.

13. Video template - a structural description of the video, consisting of an XML file and a graphic library, available for opening and editing by the Switcher.

14. Air quality - the quality of commercials that meets all the technical characteristics of advertising media, on which a demonstration of an advertising message is expected.

15. Viewing quality - the quality of commercials is usually much worse than broadcasting. Used only for previewing videos. Files with this quality are not intended for demonstration on advertising media.

16. Storage - a device for storing information on a web server, designed to store videos.

17. VIMB - an automated advertising system.

18. VI DS - an automated system for delivering advertising messages to digital screens outside the home.

19. Web page - One page of the Site displayed by the user's Internet browser. It has a unique URL.

20. User - a visitor to the Site who has registered and received a unique identifier (login) and password to enter his personal account.

21. A web application is a client-server application in which the client is an Internet browser and the server is a web server.

22. Browser - often called an Internet browser, software for viewing Sites, that is, for requesting web pages (mainly from the Internet), their processing, output and transition from one page to another.

23. A web server is a server that accepts HTTP requests from Browsers and gives them HTTP responses, usually together with an HTML page, image, file, media stream or other data. Web servers are the foundation of the Internet.

24. The Internet is a global information, service and communication space. It can be used in the sense of media and in the sense of software and hardware infrastructure necessary for the functioning of this media.

25. The Internet (software and hardware infrastructure) is a worldwide network of interconnected computer networks, data transmission channels and computer systems (including user Internet access devices), built on a set of common technological and software standards (TCP / TP, URL, etc.). d.). It is universal and can be successfully used for the functioning of other (non-Internet) media.

26. Internet (media) - means of disseminating information and services (search, aggregation, mail, communication, payment support, etc.) that use the software and hardware infrastructure of the Internet and cannot exist without it. They include thematic sites and sections of large sites, company sites, search engines, portals, user information repositories, on-line services, etc.

27. Transcoding is the process of converting a file of one format to files of other formats with different technical characteristics.

28. Video wall - a set of digital screens outside the home installed as a whole. It usually consists of more than 3 screens.

29. Advertising campaign (RK) - the conditions chosen by the Customer that are essential for the provision of advertising services, including the name, form (video, splash screen, video clip, etc.), timing, placement period, Address program, cost of services, etc. .P.

30. DeadLine - the deadline after which the RC cannot be changed or paid.

The level of technology.

Currently, there are several Internet portals providing similar services:

http://www.sntex.ru - an online portal for buying and selling regional television advertising on-line.

http://www.screenbl.ru - an Internet portal for advertising on video walls located in shopping centers in Moscow and the Moscow region.

Features and disadvantages of the above systems are: Each Internet portal provides the ability to advertise on only one of the advertising media (video walls or regional TV channels).

There is no way to create videos using the Internet portal. There are no real-time payment methods through electronic payment systems.

Moderated registration mode, i.e. not everyone can register and subsequently order an advertising message.

Electronic document management is absent or partially implemented.

To place an advertising message, you need a video clip, which must be ordered separately from third-party companies.

Transfer of rollers is carried out completely in manual mode. There is a risk of delivering invalid files to incorrect recipients.

Produced advertising messages - commercials must be delivered by the advertisers (or their representatives) to the Company.

There are two known methods for delivering advertising messages:

On physical media (on cassettes, CD-DVDs, USB Flash, and other drives). The customer can provide videos in the following formats: on cassettes (analog format) and / or in electronic form. Rollers are delivered by post or courier.

The disadvantages of this method are the following:

If the clip is provided in an analog format, it is necessary to organize the processing of the clip in electronic format, followed by copying to the repository. This requires special equipment. If the video is provided in digital format, the organization of copying files to the storage is necessary.

If the video is provided in an analog format, then cassette scrap is often found: line drops, tape shedding, etc.

Delivery by mail and / or courier incurs additional costs. Providing a video is not operational and may take several days.

Data security. The digital video provided on its own media may contain viruses. It is necessary to organize the process of detecting and preventing viruses.

There is no connection between the video and the accompanying materials and / or the authors of the video, because Roller and accompanying materials are delivered in different ways and delivery systems, at different times. With this model, the transparency of the decision on the adoption of the video is not respected.

In electronic form, via FTP or electronic mailing (e-mail).

The customer provides the video in electronic form, in the form of a file uploaded to an FTP server or transmitted via e-mail. The video can be uploaded by the customer both on its own FTP server, and on the server of the Company. To differentiate user rights and display videos, you need to configure access rights and provide (for example, by e-mail, phone, etc.) to the user information about access to the FTP server. In the case of e-mail newsletters and multi-user work with the video, it is necessary to distribute to multiple users at the same time or create an electronic mailbox for a group of users. In addition, the provided videos must be copied to the company's storage. This requires the organization of the copy process.

The disadvantages of this method are the following:

It is necessary to organize information (for example, by e-mail, phone) about the addition of a new clip to the FTP server.

If the video does not meet the requirements (technical, organizational, legislative, etc.) of the advertising media or the Company, it is necessary to organize a second acceptance process, including informing about the need to make changes to the video and other comments.

The connection of the roller with the accompanying materials and / or the authors of the roller is also absent.

Data security. Organization of data security is necessary: organization of the virus detection process, detection of unauthorized access to FTP, etc.

For the effective process of tracking corrections by rollers, it is necessary to strictly observe the submission rules, for example, to conduct all correspondence on one clip in one letter. These rules can only be regulated. The automation process is difficult.

The company's mail servers have restrictions on the file size, which can be significantly lower than the average video file (average file size is 50 Mb).

Regardless of the above methods, the transfer and delivery of rollers is carried out completely in manual mode. There is a risk of delivering invalid files to incorrect recipients. With a large number of rollers per day, the manual process of receiving and processing them becomes impossible.

Thus, in the analogues and prototype for which the Internet portal of the EsEntex company is taken at the URL: http://sntex.ru, there is no possibility of the automatic process of creating, editing, paying and checking advertising campaigns containing advertising messages of users / customers, with the subsequent automated delivery of these advertising messages to advertisements, namely to digital screens installed in public places and / or to regional television channels located throughout the Russian Federation.

The proposed utility model (“Advertiser”) is an Internet portal that provides the opportunity for any Internet user to order and pay in real time (on-line) services for placing advertising messages on various advertising media of the Russian Federation (electronic screens, regional television channels). In other words, the proposed model is a system for selling advertising message placement services - the “Advertiser” system (Internet portal), which provides all users of the global Internet with the opportunity to automatically create and place advertising on electronic screens, as well as on regional television channels. In addition, the Internet portal is integrated with the following external systems:

Electronic systems of on-line payments, such as: QIWI, Yandex.Money, Cyberplat

System for creating on-line videos - “Video Mixer”

Advertising Placement System - VIMB

VI DS advertising delivery and demonstration system (through the VIMB system) On-line consultation system - Marva.

The technical result of the utility model is to automate the process of creating, editing, paying and checking advertising campaigns containing advertising messages of users / customers, followed by automated delivery of these advertising messages to advertising media, namely to digital screens installed in public places and / or to regional television channels located throughout the Russian Federation.

Additionally, you can specify the following advantages of the Internet portal “Advertiser”:

Anyone can use the services of placing advertising messages. It is enough for him to have access to the Internet.

The process of advertising is accompanied by a full cycle of document management. The user does not need to come anywhere and sign documents.

Instant payment for ordered services allows the user to pay for advertising campaigns without leaving home, office, etc.

The ability to independently and free of charge create a video using the integrated video mixer system in the Internet portal. The clip is created directly in the user's browser, without the necessary installation of supporting software and without the necessary skills and knowledge to create clips.

Ability to upload your video without the need to create in the system "switcher"

Providing comprehensive information on the pages of the Internet portal about the services offered.

An integrated on-line consultation system that allows company managers to answer user questions in real time.

Interactive graphic card for more convenient and visual selection of sites of interest for advertising on a network of electronic screens.

The ability to work with the system without prior registration - guest mode. Allows the user to instantly get acquainted with the capabilities of the Internet portal.

An animated flash movie on the main page of the Internet portal, briefly and accessible explaining all the advantages of the service.

A two-stage user registration process that allows you to cut off non-target users and attract users who may be interested in this service.

A calculator that allows you to instantly get acquainted with the approximate cost of the advertising campaign you are interested in.

The mechanism of messages and mail notifications allowing all participants in the process to monitor the statuses and actions performed on the Internet portal. For example, information about changing the status of an advertising campaign is available to customers at any time in real time on-line.

A quick and easy process of creating an advertising campaign, consisting of 5 steps.

Separate interfaces for administrators and managers of the Company. Administrators manage the contents and settings of the Internet portal, managers manage advertising campaigns, documents, user payments.

Interaction with the VIMB placement system takes place completely in an automated mode, which eliminates human errors in the processing of user advertising campaigns.

Automated delivery of advertising messages to advertising media through the integrated VI DS system, which eliminates human errors in the processing of user advertising campaigns.

Thus, the use of the Internet portal allows you to completely eliminate the disadvantages indicated in similar systems related to the incomplete cycle of creating and posting videos.

The above technical result is achieved in the Internet portal with a full cycle of automated advertising on various advertising media, containing a user interface (personal account) formed on the server with the ability to exchange data, associated with its block of subsystems of the user interface, namely, user registration on the Internet portal, user authorization in the system, the Customer’s work with a library of advertising campaigns and videos, refusal to post, pay for an advertising company and replenish I am an account, a block of the subsystem for processing an advertising campaign, an interface of publicly accessible pages, a block of videos, a block of a master contract, a subsystem of automatic document management, into which

the manager’s interface associated with the mentioned block of the subsystem of processing the advertising campaign, the administrator’s interface and the associated block of filling and internal management of the Internet portal, the bank transaction block, to the input of which the output of the said block of subsystems of the user interface is connected, and the outputs are connected, respectively, to the input block of the advertising campaign processing subsystem and the input of the content block and internal control of the Internet portal,

moreover, the block of clips is made in the form of a block of clips and communication with an automated system for delivering advertising messages to digital screens outside the house, to the input of which the second output of the block of subsystems of the user interface is connected, and the outputs are connected, respectively, to the second inputs of the block of the subsystem of processing the advertising campaign and the block filling and internal management of the Internet portal, while the block of subsystems of the user interface has an additional output for communication with the block of the framework agreement, the block of banking transactions is an input e “Accountant”, a block of clips and communication with an automated system for delivering advertising messages to digital screens outside the home — the “Video Engineer” input, and a block of the advertising campaign processing subsystem — an output for communication with the automatic document management subsystem.

In addition, the user registration subsystem on the Internet portal contains four OR elements, a link input unit, a site viewing unit, a website registration unit, a guest operating unit, a website viewing unit, an individual entrepreneur registration unit, a registration unit legal entity, natural person registration unit, data verification unit, positive result unit, negative result unit, password sending unit, while the output of the input unit by link is connected to the first element of the IL And, one output of which through the site viewing unit is connected to the second OR element, and the second through the registration unit on the site - to the third OR element, the first output of the second OR element is connected to the website working unit in guest mode, the second output - to the viewing unit information on the site, the first output of the third OR element through the registration unit of an individual entrepreneur is connected to the first input of the data verification unit, the second output - through the registration unit of a legal entity - to its second input, and the third output - through the register unit of a natural person’s connection - to his third input, the output of the data verification unit is connected to the fourth OR element, whose first output through the positive result unit is connected to the password sending unit, and the second - through the negative result unit - to the second input of the registration unit on the site.

In addition, the user authorization subsystem contains two OR elements, a login block by link, an authorization block on the site, a password sending block, a customer data change block, a password change block, an additional agreement generation unit, and the link login block is connected to the first element OR, one output of which through the authorization block on the site is connected to the second OR element, the second - through the password sending unit - to the input of the input block by reference, the first output of the second OR element through the block for changing customer data en to block the formation of the additional agreement, and the second - to the unit to change the password.

In addition, the Customer’s subsystem of working with the library of advertising campaigns and videos contains eleven OR elements, a library block of the Republic of Kazakhstan (advertising campaigns), a block for selecting the Republic of Kazakhstan from drafts, a block for checking the data of the Republic of Kazakhstan, a block for working with the library of the Republic of Kazakhstan, a block for refusing to post, a block for checking the Republic of Kazakhstan manager and placement, block viewing library, block creating a new RC, block draft RK, block analyzing draft RK from the library, editing block RK, block editing RK, block analyzing RK, block analyzing the selected RK, block rejecting RK, RK terms input block, a clip attachment block, a new clip creation block, a library clip selection block, a video upload block, a video clip creation or editing block on a website, a created PK saving block in the form of a draft, while the output of the PK library block is connected to the first OR element, one output of which through a series-connected block for selecting the RK from drafts and a block for checking the data of the RK is connected to the second element OR, the second through the block for working with the library of the RK to the third element OR, the first output of the second nt OR through the refusal block in the placement is connected to the input of the RK library block, the second to the input of the RK check block by the manager and placement, whose output is the output of the subsystem, the first output of the third OR element through the library viewing unit is connected to the fourth OR element, the second through the block create a new RC - to the eighth OR element, the first output of the fourth OR element through the draft block of the RC is connected to the fifth OR element, the second - through the analysis block of the placed RC to the sixth OR element, the first output of the fifth OR element it is accessed to the block for viewing draft copies of the PK from the library, the second through the editing block for PK to the second input of the block for creating a new PK, the first output of the sixth OR element is connected to the analysis block of the selected PK, the second through the PK block in placement is to the seventh OR element, whose the first output is connected to the second input of the RK editing block, and the second is connected to the block of rejecting the RK, whose output is the second output of the subsystem, the first output of the eighth OR element through series-connected block of input of the conditions of the RK and the block of saving the created RK in the form of black the ovik is connected to the library library of the Republic of Kazakhstan, the second through the attachment block to the movie application - to the ninth OR element, the first output of which is connected to the tenth OR element through the create new movie block, the second - through the library selection block to the eleventh OR element, the first output of the tenth element OR through the block to download the roller is connected to the block for saving the created PK in the form of a draft, the second - through the block for creating or editing the clip on the site - to the block for saving the created PK in the form of a draft, the first output is eleven of the OR block is connected to create or edit a video on the site, and the second - to save the created unit of Kazakhstan as a draft.

In addition, the rejection subsystem contains two OR elements, the rejection block for the RC, the RC block is not in DL (Deadline), the RC block in DL or VIMB (automated advertising system), the rejection prohibition block, the RC block in VIMB, the RC block not in the VIMB, the block for deleting an order from the VIMB, the block for rejecting the placement of the RC, the block for storing the RC in the library, while the output of the block for rejecting the RC is connected to the first OR element, whose first output through the RC block in DL or VIMB is connected to the rejection block , the second output through the PK block is not in DL connected to the second element And And, a first outlet which via a series connection RK blocks not Vimbo and non RK placement connected to block RK save the library, and the second - via a series connection RK blocks Vimbo and removing order from Vimbo to the second input non-RK accommodation unit.

In addition, the advertising campaign payment subsystem contains three OR elements, an RK payment unit, a RK selection unit for payment, a virtual account balance verification unit, a RK draft library block, a virtual account replenishment controller, a virtual account unit, a payment controller, a payment signaling device, while RK payment unit is connected to the first OR element, the first output of which through series-connected RK selection blocks for payment and checking the balance of the virtual account is connected to the second OR element, the second to the black library block ovik RK, the first output of the second OR element is connected to the payment controller and the payment signaling device, the second to the third OR element, the first output of which is connected to the second input of the RK selection block for payment, and the second through the sequentially connected virtual account replenishment controller and unit virtual account - to the second input of the virtual account balance check block.

In addition, the account replenishment subsystem contains an OR element, a virtual account replenishment controller, a bank payment controller, an electronic account replenishment controller, a receipt payment controller, a cashless transfer controller, a Yandex-Money controller, a QIWI wallet controller, a bank card controller, a virtual account unit while the controller of replenishment of the virtual account is connected to the OR element, the first output of which through the payment controller through the bank is connected to the payment controllers on receipt and non-cash To translate the outputs of which are connected to the first input virtual counting unit, a second OR gate output via an electronic account replenishment controller connected to the controllers Yandex-, QIWI wallet, bank cards, the outputs of which are connected to the second input unit of the virtual account.

In addition, the advertising campaign processing subsystem contains five OR elements, a RK data verification unit on a site, a RK verification unit by a manager, a placement denial block, a RK load block in VIMB, a RK data change initiation block, a RK data change block, a VIMB change block , a unit for viewing and creating applications by the customer, an order confirmation unit at VIMB, an RK placement unit, an RK completion unit, while the output of the RK data verification unit on the site is connected to the first OR element, one output of which is connected to the first input of the failure unit in size and the other through the RK verification unit by the manager to the second OR element, one output of which is connected to the second input of the refusal block, and the other through the RK loading unit in VIMB to the third OR element, one output of which is connected to the order confirmation unit in VIMB, and the other through the initiation unit for changing the data of the RC to the fourth OR element, one output of which is connected to the third input of the block of refusal to place, and the other through the block of changing the data of the RC to the fifth OR element, one

the output of which is connected to the unit for viewing and creating applications by the customer, and the other, through the block of changes in VIMB, to sequentially connected blocks for confirming the order in VIMB, placing the RK, and completing the RK.

The utility model is illustrated by drawings.

Figure 1 shows the general diagram of the Internet portal "Advertiser".

Figure 2 shows the user registration subsystem on the Internet portal.

Figure 3 shows the user authorization subsystem.

Figure 4 shows a subsystem of the Customer’s work with a library of advertising campaigns and videos.

Figure 5 shows the subscription rejection subsystem. Figure 6 shows the subscription payment campaign. 7 shows a recharge subsystem. On Fig shows the subsystem processing the advertising campaign. Figure 10 shows the roles of visitors to the Internet portal. Figure 11 shows the General distribution scheme of public pages of the Internet portal.

On Fig shows the sequence of the visitor with the Internet portal. On Fig shows a General scheme of cash flows in the Internet portal. On Fig shows a General scheme of electronic document management. On Fig shows the main page of the Internet portal. On Fig shows the window "personal account".

On Fig shows a window for selecting the type of advertising medium of the automated system) create, pay, verify and place an advertising campaign.

On Fig shows a window for creating and editing an advertising campaign.

On Fig shows the main window of the manager interface.

On Fig shows the window of the administrative interface.

The Internet portal (Fig. 1) with a full cycle of automated advertising on various advertising media contains user interface 1 (personal account) formed on the server with the ability to exchange data, associated with its block 2 of user registration subsystems on the Internet portal, user authorization in system, the Customer’s work with a library of advertising campaigns and videos, refusal to post, pay for an advertising company and replenish an account;

manager 3 interface associated with block 4 of the advertising campaign processing subsystem;

the administrator interface 5, associated with the block 6 filling and internal management of the Internet portal;

public page interface 7;

bank transaction block 8, the input of which is connected to the output of block 2 of the subsystem of the user interface, and the outputs are connected, respectively, to the input of block 4 of the subsystem for processing the advertising campaign and the input of block 6 of filling and internal management of the Internet portal;

block 9 clips and communication with an automated system for delivering advertising messages to digital screens outside the house, to the input of which the second output of block 2 of the subsystem of the user interface is connected, and the outputs are connected, respectively, to the second inputs of block 4 of the subsystem for processing the advertising campaign and block 6 filling and internal management of the Internet portal;

at the same time, block 2 of the subsystems of the user interface has an additional output 10 for communication with the block of the framework agreement, block 8 of bank transactions - input 11 "Accountant", block 9 clips and communication with the automated delivery system of advertising messages to digital screens outside the house - input 12 "Video engineer ”, And block 4 of the advertising campaign processing subsystem - output 13 for communication with the automatic document management subsystem.

In addition, the user registration subsystem on the Internet portal (Fig. 2) contains four OR 14-17 elements, a login block at link 18, a site viewing unit 19, a registration block on site 20, a block for working with the site in guest mode 21, a block viewing information on the site 22, the registration block of an individual entrepreneur 23, the registration block of a legal entity 24, the registration block of an individual 25, the data verification unit 26, the positive result block 27, the negative result block 28, the password sending unit 29, and the output of the input block by link 18 p It is connected to the first OR element, one output of which through the viewing unit of the site 19 is connected to the second OR element, and the second through the registration unit on the site 20 is connected to the third OR element, the first output of the second OR element is connected to the website working unit in guest mode 21 , the second output is to the information viewing unit on the site 22, the first output of the third OR element through the registration unit of the individual entrepreneur 23 is connected to the first input of the data verification unit 26, the second output is through the registration unit of the legal entity 24 to the second e about the input, and the third output — through the registration block of an individual 25 — to its third input, the output of the data verification unit 26 is connected to the fourth OR element, whose first output through the positive result unit 27 is connected to the password sending unit 29, and the second through the block negative result 28 - to the second input of the registration unit on the site 20.

In addition, the user authorization subsystem (Fig. 3) contains two OR elements 30-31, a login block at link 32, an authorization block at site 33, a password sending unit 34, a customer data change unit 35, a password changing unit 36, a generating unit additional agreement 37, while the input unit at link 32 is connected to the first OR element, one output of which through the authorization unit on site 33 is connected to the second OR element, the second through the password sending unit 34 to the input of the input unit at link 32, the first output second element OR through the change block about Customer OF DATA 35 is connected to a block 37 forming an additional agreement, and the second - to a password change unit 36.

In addition, the subsystem of the Customer’s work with the library of advertising campaigns and videos (Fig. 4) contains eleven OR 38-48 elements, a library block of the Republic of Kazakhstan (advertising campaigns) 49, a block for selecting the Republic of Kazakhstan from draft 50, a data verification block of the Republic of Kazakhstan 51, a block for working with library of the Republic of Kazakhstan 52, a block of refusal of accommodation 53, a block for checking the Republic of Kazakhstan with the manager and placement 54, a block for viewing the library 55, a block for creating a new Republic of 56, a block for drafts of the Republic of Kazakhstan 57, a block for analyzing the placed RK 58, a block for viewing drafts of the Republic of Kazakhstan from library 59, an editing block RK 60, RK block in placement 61, analysis block in of the selected PK 62, the rejection block of the PK 63, the conditions input block of the PK 64, the attachment block of the clip 65 to the application, the block for creating a new clip 66, the block for selecting a clip from the library 67, the clip loading block 68, the block for creating or editing the clip on the site 69, the storage unit for the created PK in the form of a draft 70, while the output of the library library of the PK 49 is connected to the first OR element, one output of which through the series-connected PK selection block from the draft 50 and the data verification block of the PK 51 is connected to the second OR element, the second through the block work with the library of the Republic of Kazakhstan 5 2 to the third OR element, the first output of the second OR element through the refusal block 53 is connected to the input of the PK library block 49, the second to the input of the PK verification block by the manager and placement 54, whose output is the output of the subsystem, the first output of the third OR element is through the block viewing library 55 is connected to the fourth element OR, the second through the block creating a new PK 56 to the eighth element OR, the first output of the fourth element through the block of drafts PK 57 is connected to the fifth element OR, the second through the analysis block placed PK 5 8 to the sixth OR element, the first output of the fifth OR element is connected to the block for viewing drafts of the RK from the library 59, the second through the editing block of the RK 60 to the second input of the block for creating a new RK 56, the first output of the sixth OR is connected to the analysis block of the selected RK 62 , the second - through the PK unit in location 61 - to the seventh OR element, whose first output is connected to the second input of the PK 60 editing block, and the second - to the PK 63 rejection unit, whose output is the second output of the subsystem, the first output of the eighth OR element through consistently the included conditions input block RK 64 and the storage block for the created RK in the form of a draft 70 are connected to the library block RK 49, the second through the block of attachment to the application of the roller 65 to the ninth OR element, the first output of which is connected to the tenth element through the block for creating a new roller 66 OR, the second - through the block for selecting a roller from library 67 to the eleventh element OR, the first output of the tenth element OR through the block for loading roller 68 is connected to the block for saving the created PK in the form of a draft 70, the second - through the block for creating or editing a roller ka online 69 - to save the created unit of Kazakhstan as a draft 70, the first output of the eleventh of the OR block is connected to create or edit a video on the site 69, and the second - to save the created unit of Kazakhstan as a draft 70.

In addition, the rejection subsystem contains (FIG. 5) two OR 71-72 elements, the rejection block of the PK 73, the PK block is not in DL (Deadline) 74, the PK block in DL or VIMB (automated advertising system) 75, rejection prohibition block 76, the RK block in VIMB 77, the RK block not in VIMB 78, the order deletion block from VIMB 79, the refusal block for placing the RK 80, the block for storing the RK in library 81, while the output of the block for rejecting the RK 73 is connected to the first an OR element, the first output of which through the PK block in DL or VIMB 75 is connected to the rejection inhibit block 76, the second output through the PK block is not in DL 74 p it is connected to the second OR element, the first output of which is connected through the blocks of RCs in series not to VIMB 78 and the refusal to place RCs 80 is connected to the block for saving the RCs in library 81, and the second is through series-connected blocks of RCs in VIMB 77 and deleting an order from VIMB 79 to the second input of the refusal block of the placement of RK 80.

In addition, the payment subsystem (Fig. 6) of the advertising campaign contains three OR 82-84 elements, a payment unit PK 85, a payment selection block PK for payment 86, a virtual account balance check block 87, a draft library block PK 88, a virtual account replenishment controller 89 , the virtual account unit 90, the payment controller 91, the payment indicator 92, while the payment unit PK 85 is connected to the first OR element, the first output of which is connected to the second OR element through the sequentially connected PK selection blocks for payment 86 and checking the balance of the virtual account 87, WTO a swarm - to the draft library of the Republic of Kazakhstan 88 block, the first output of the second OR element is connected to the payment controller 91 and the payment annunciator 92, the second to the third OR element, the first output of which is connected to the second input of the RK selection block for payment 86, and the second through the series-connected virtual account replenishment controller 89 and the virtual account unit 90, to the second input of the virtual account balance checking unit 87.

In addition, the account replenishment subsystem (Fig. 7) contains an OR 93 element, a virtual account replenishment controller 94, a payment controller via bank 95, an electronic account replenishment controller 96, a payment controller on receipt 97, a bank transfer controller 98, a Yandex-Money controller 99 , QIWI controller wallet 100, bank card controller 101, virtual account unit 102, while the virtual account replenishment controller 94 is connected to an OR element, the first output of which through the payment controller through bank 95 is connected to payment controllers receipts 97 and cashless transfers 98, the outputs of which are connected to the first input of the virtual account unit 102, the second output of the OR element through the electronic top-up controller 94 is connected to the Yandex.Money 99 controllers, QIWI wallet 100, bank cards 101, the outputs of which are connected to the second input virtual account unit 102.

In addition, the advertising campaign processing subsystem (Fig. 8) contains five OR 103-107 elements, a RK data verification unit on a site 108, a RK verification unit by a manager 109, a refusal block 110, a load unit RK in VIMB 111, a change initiation unit RK 112 data, RK 113 data change block, VIMB 114 change block, customer 115 view and create order block, VIMB 116 order confirmation block, RK 117 placement block, RK 118 completion block, while the output of the RK data verification block on the website 108 connected to the first OR element, one output of which is connected to the first input of the refusal block in placement 110, and the other through the RK verification block by manager 109 to the second OR element, one output of which is connected to the second input of the refusal block in placement 110, and the other through the RK loading block in VIMB 111 to the third element OR, one output of which is connected to the order confirmation block in VIMB 116, and the other through the data change initiation unit RK 112 - to the fourth OR element, one output of which is connected to the third input of the placement failure unit 110, and the other through the data change block RK 113 - to the fifth element that OR, one output of which is connected to the block for viewing and creating applications by the customer 115, and the other through the block of changes in VIMB 114 to the sequentially connected blocks of order confirmation in VIMB 116, placement of RK 117 and completion of RK 118.

The specific implementation of the utility model and the functioning of the Internet portal “Advertiser” are presented below.

Internet portal - The site is hosted on the Internet at the following addresses: http://vireklama.ru, http: //vireclama.ruu, vireklama.rf. and is an interactive service with which you can order advertising on digital screens and on regional television channels of the Russian Federation.

In addition, the system is a client-server application (web application), in which the client is the Internet browser, and the server is the Web server. All information is stored in the DBMS. Users work with the Internet portal using a standard Internet browser.

The main functionality of the Internet portal.

Registration of three types of customers: individual, legal entity, individual entrepreneur

The ability to work with the Internet portal without registration - guest

mode

Automated workflow. The following types of documents are automatically created: a framework agreement with a customer, an appendix to a framework agreement for changing details, an appendix to an advertising campaign, an act on provided services

Flexible reporting system: media plans, financial and management reports

On-line consultant

Message and Email Notification Engine

The ability to create videos in the subsystem "Video Mixer" and save them in your personal account with the possibility of further use in the created advertising campaigns

Personal account of the user, allowing you to perform basic operations:

Change user registration information;

Creation, editing, removal of the Republic of Kazakhstan;

Replenishment of a virtual account using the most famous payment methods (bank transfer, payment by receipt, Qiwi electronic payment system, Yandex.Money, payment by bank cards through the CyberPlat system);

Document management;

Management of the status of advertising campaigns;

Manager interface that allows you to perform basic operations: Manage created user advertising campaigns; User management; Manage promo codes;

Billing management (receipt, cash flow); Generation of reports on the Republic of Kazakhstan, users; Geography management sites;

Administrator interface that allows you to perform basic operations: Manage system settings and system parameters; Content management of all sections of the Internet portal; The Internet portal contains the interfaces listed in the table below and the corresponding roles for accessing them.

Public Pages System pages that are accessible without an authentication procedure to all visitors. They are used to inform users and to demonstrate the capabilities of the system. Such visitors have the role of Guest. User Interface (personal account) Pages of the system available to the visitor after registration, three authentications using a unique login / password combination. They serve as an interface for managing personal data and user operations (creating and editing the RK, managing files, personal information, payments). Such visitors have the role of User or Customer. Manager interface Pages of the system that are accessible to the visitor at a specific address when authenticating with a unique login / password combination. It is used to manage advertising campaigns, create promotional codes, etc. Such site visitors have the role of Manager Admin interface system administration) The system pages accessible to visitors at a specific address, when authenticating with a unique login / password combination, the interface contains all system settings and allows you to manage the contents of all sections. Such site visitors have a role

Administrator.

Public Pages

Public site pages - a part of the site that is accessible to any user, including search robots. Each of the public pages has a unique address (URL) and contains content.

Public pages may contain various information about the site and are available to any Internet user. Scheme of public pages of the site:

User interface (personal account). User Interface (User’s Personal Account) - pages of the site available to the user after authentication / authorization by a unique combination of login / password. This is a tool that allows you to create and manage advertising campaigns, manage the balance of a virtual account, receive information about the status of the Republic of Kazakhstan, etc.

The structure of the user interface (navigation menu):

User account

Main page

Advertising campaigns

Create

Unpaid

Patterns

Switcher

Refill

Files

Documents

Questions and answers

The television

Geography of sites

Manager interface Manager interface - site pages accessible at a special address (URL) using special login / password combinations. The manager can work with a number of tools that allow you to view the list of RCs, change the status of the RC, unload the RC in xml, block / unblock users, create promotional codes, add sites, receive reports on blocked sites. Manager interface structure:

Advertising campaigns

Promo Codes

Users

Geography of sites

Locked Pads

Admin interface Admin interface (administration system) - site pages accessible by a unique login / password combination.

The interface contains all system settings and allows you to manage system parameters and contents of all sections.

Users who have access to the administrator interface have the Administrator role.

The administration system provides the use of the following general administrative capabilities:

Adding objects (with the ability to fill in all fields representing this object)

Editing objects (with the ability to edit all fields representing this object) Deleting objects

Copying an object (creating a copy of an existing object)

Changing the display order of objects of the same type on the site

By objects we mean the main objects of the site:

Site pages

Trading networks

Platforms

Users

Advertising campaigns

TV channels

Payments

Documents

Etc.

Roles (figure 10).

Guest a) - this role includes visitors to the Internet portal who are not registered as Customers.

User / Customer b) - a site visitor registered as a Customer. Manager c) - a visitor to the site registered as a Manager. The sequence of work with the Internet portal is presented in the table:

one Login to the website of the Internet portal at the link http://vireklama.ru, http://vireklama.ru or vireklama.rf. 2 Registration on the Internet portal (depending on the type of customer). 1 After successful registration, the system sends the Customer a password and login for authorization. 3 Working with the Internet portal in guest mode: creating videos without the ability to save; creating advertising campaigns without the ability to save four Work with the library of advertising campaigns and commercials: creating / editing commercials creating / editing advertising campaigns selection of an advertising campaign to host viewing of hosted / hosted advertising campaigns refusal to host an advertising campaign 5 Account replenishment in one of the following ways: Bank transfer (bank transfer) Payment by receipt of Yandex.Money QIWI wallet by Bank card using the Cyberplat system 6 Placement of an advertising campaign: selection of sites / channels for placement verification of the Republic of Kazakhstan on the website verification of the Republic of Kazakhstan by the Manager transfer of the Republic of Kazakhstan to VIMB

7 Selecting an advertising campaign for payment and transferring money from the Customer’s account to the Company’s account 8 RK’s broadcasting - broadcasting RK on digital screens or on TV-channels in accordance with the terms of the RK 9 At the end of the broadcasting period of the Republic of Kazakhstan, you can get reports, analytics on the past advertising campaign

Next, work in each subsystem is considered.

User registration on the Internet portal.

After entering the site via a link, the user can work with the site in guest mode, view information on the site or register on the site.

When registering, the user agrees to the terms of service - the Framework Agreement, and also fills out a registration form. Depending on who the user is (legal entity, individual or individual entrepreneur), he fills out questionnaires with a different set of fields.

Users are not registered:

not indicating a part of the required data, or indicating incorrect data

duplicate users

users from the "black list" After successfully passing the data verification, the Customer receives a message about the successful registration and a login and password are sent to enter the Internet portal as the Customer.

The registration process is optional. The site provides work in guest mode. In this mode it is possible: work with the library of videos; creation of videos; creation of the Republic of Kazakhstan

In guest mode, payment for the payment terms and selection of payment terms for accommodation is not available. At any time, the user can leave the Internet portal.

User authorization in the system.

After entering the site, the Customer can log in or request a new password if it is lost. In this case, the system sends the Customer an electronic message (e-mail) containing a new password to log into the system.

After authorization in the system, the Customer can change his password for entering the system, as well as his registration data in the questionnaire. A successful change of data in the questionnaire is accompanied by the automatic formation of an additional agreement to the master contract.

Customer’s work with a library of advertising campaigns and videos.

The Internet portal provides work with a library of commercials and advertising campaigns: this is a list of all customer’s advertising campaigns (created and not posted (drafts), hosted, hosted), as well as all customer’s videos.

The customer has the opportunity to: view the library of advertising campaigns (55) create and edit videos using the site (69) add his own videos (68)

create conditions for advertising campaigns (64) (period, address program, advertised video, frequency of video output, list of TV channels, etc.) and edit them (60).

analyze placed (62) and unplaced (61) RK

Two types of advertising campaigns and videos are distinguished:

rollers and RCs that have not yet been placed (the so-called drafts) (57),

rollers and RK, which are ordered (58) (placed, planned to be placed or already placed).

In addition, the customer can select an advertising campaign from the draft library for subsequent placement. The PK selected for placement is checked for correctness of the data by the site tools (51). If the data is incorrect (53), then the Customer is refused the placement of the selected RK. Correct RCs are sent for verification to the Manager (54)

At any time after the selection of the ROK for placement (but before the onset of DeadLine for the advertising campaign), the Customer can edit the terms of the ROK (60) (in this case, the Manager receives a notification about changing conditions) or refuse to place the ROK (63).

Refusal to post.

At any time, before the deadline (DeadLine, DL) for the advertising campaign, the Customer has the right to refuse to place (80). The manager receives a message about the refusal of accommodation (77).

If the advertising campaign is located in DeadLine (75), it is impossible to refuse it (76).

Payment for an advertising campaign.

In order to pay for an advertising campaign, the Customer selects the advertising campaign that he wants to pay for and clicks the appropriate button on the site. The selected ad campaign receives the status of "paid". You can only pay for advertising campaigns whose start date has not yet arrived.

If the money on the virtual account of the customer is not enough to pay for the selected RK, the customer can choose another advertising campaign or, after topping up the account, pay for the previously selected advertising campaign.

At any time, the Customer may refuse to place paid advertising campaigns. In this case, the paid amount is returned to his virtual account.

Refill

The customer can replenish his virtual account (through a bank or via electronic payment). If the Customer chooses a payment method through the Bank, he asks the online store for a payment receipt, which is sent to the Customer by e-mail. Also, a bank transfer can be made via bank. In this case, an invoice and an example of a payment order are automatically generated.

The customer can replenish the account using electronic payment. The amount of payment made depends on the customer. The Internet portal is integrated with the most common electronic payment systems:

Yandex money

QIWI - electronic wallet

Bank card payment systems VISA, MasterCard (CyberPlat) The table shows the sequence of cash flows

Operation number the name of the operation Document Document type The customer replenishes the virtual account by choosing one of the payment methods for the advertising campaign Receipt, payment order, electronic check Electronic / paper 2 If the Customer paid for the advertising campaign by bank transfer or by receipt, the Credit institution (Bank) credits non-cash funds to the Company's accounts and provides through the Bank-Client system information on credited money (DS) received from customers Bank statement Electronic / paper 3 The accountant generates a report on the received DS and sends it to the Administrator of the Internet portal Accounting register electronically four If the Customer pays for services, using electronic payment methods, then On-line authorization takes place (holding / reservation of DS occurs) Transaction log Electronically 5 Electronic payment systems (BOT) monitor payments (check on-line authorized payments for possible fraud) Transaction log electronically 6 In case of revealing a possible fact of fraud, Letter electronically

BOT sends a letter to e-mail company address 7 In the absence of a possible fact of fraud, the BOT carries out financial authorization: gives an indication to the issuing bank about financial authorization Note - 8 The company sends a response with the permission / prohibition of financial authorization Letter electronically 9 Financial authorization is carried out simultaneously with the replenishment of the Customer’s virtual account in your account 10 An electronic check (confirmation of financial authorization) is automatically sent to the customer by e-mail Electronic check electronically eleven Cash is credited to the Company's transit account 12 SEP transfers funds from the transit account to the Company s / s 13 BOT provides information on the listed on the s / c DS received from customers Bank statement Electronic / paper fifteen The site administrator identifies the Customer (checks the agreement of the contract number to the Customer)

In case of absence Report electronically 16 The customer or if there is a discrepancy in the contract number, the Site Administrator sends a report on the found discrepancies to the accounting department

Processing an advertising campaign.

After creating an advertising campaign and paying for it, it is displayed in the manager’s interface. The process of processing paid advertising campaigns is presented in Fig. 8.

After the Customer has decided which advertising campaign he will place (50), the data in the advertising campaign is checked (the correctness of the data on the site is checked) (51). After successful verification of the application on the site, it gets checked by the Manager. The manager carries out a number of checks (checks the video for compliance with the Advertising Law, the technical quality of the video, receipt of payment on the radio, etc.) (109). If the video does not pass the verification, the Manager refuses the Customer to place the selected advertising campaign (110).

After successfully passing the video check, the Manager enters a request to VIMB (automatically or manually creates a media order), checks the correctness of the data, approves the media order, places the order (111). If everything went well, the Manager blocks the order from changes (116) (until the Customer decides to refuse the advertising campaign). If for some reason the order cannot be placed, the Manager contacts the Customer and suggests changing the conditions of the order (112).

If the application is changed in the library (on the website) (115), new advertising campaigns are formed at VIMB (or this RK is replaced by one of the draft advertising campaigns). In addition, the manager can change the conditions of the application directly at VIMB (114).

At any time, before the Deadline campaign, the Customer has the right to refuse the advertising campaign.

After the onset of Deadline, the status of the campaign on the site becomes "In Placement" (117), after the campaign is completed, the status changes to "Finished" (118).

An automatic document flow is implemented in the Internet portal, eliminating the need for paper versions of documents. For customers who need paper versions of documents, they are available upon request.

The approval sequence of the created advertising company is shown in the table:

Operation number the name of the operation Document Document type one After checking the advertising campaign, the Site Administrator sets the advertising campaign status "confirmed" 2 An Application is formed on the website with a description of the advertising campaign, terms of service and amounts application electronically 3 Automatic message (by e-mail) to the accounting department about the acceptance of the order for execution Letter electronically four The accounting department prints out the Framework Agreement, Appendix, generates shipping documents and sends it to the Director General for signature Framework agreement, Appendix, Act, invoice paper 5 The General Director signs and submits to the OSD service Framework agreement, Appendix, Act, invoice paper 6 The OSD service prints documents, scans and transfers documents to accounting, and sends a scan of documents to the Site Administrator Act, invoice electronically

7 The site administrator places the Act and invoice in the personal account on the site Act, invoice electronically 8 The customer may request the original documents from the manager Email electronically 9 The manager asks the accounting department for the originals of the signed documents Email electronically 10 The accountant, upon request, sends 2 copies of documents to the Manager Framework agreement, Appendix, Act, invoice paper eleven The manager sends 2 copies of documents to the customer Framework agreement, Appendix, Act, invoice paper 12 The customer signs 2 copies of the documents and sends it to the Manager Framework agreement, Appendix, Act, invoice paper 13 The manager transfers the documents signed by the Customer to the accounting department Framework agreement, Appendix, Act, invoice paper

Requirements for the user's computer.

All functions should be available at a minimum screen resolution of 1280 × 1024 pixels. At lower resolutions, vertical and horizontal scrollbars may appear.

The system should work in the following browsers:

Microsoft Internet Explorer version 6.0 and higher

Mozilla Firefox version 2.0 and higher

Opera version 9.5 and higher

Google Chrome 10 and above

Requires Adobe Flash Player version 9.0 and higher installed

The minimum speed of the Internet channel is 512 Kbps

Hardware and software requirements for the system installation web server.

Minimum server configuration:

Heon processor 5420 2.5 GHz

RAM 4 GB

Hard Drives: 2 * 160 GB SATA RAID 1

Using server software:

Operating System: CentOS 5

Web Server: Apache 2.x

PHP Version 5.1.6

Database: PostgreSQL version 8.3.0 and higher.

Thus, when using the utility model, a technical result is achieved in the form of automation of the process of creating, editing, paying and checking advertising campaigns containing advertising messages of users / customers, followed by automated delivery of these advertising messages to advertising media, namely, digital screens installed in public access areas and / or regional television channels located throughout the Russian Federation.

Claims (8)

1. An Internet portal with a full cycle of automated advertising on various advertising media, containing a user interface (personal account) formed on a server with the ability to exchange data, associated with its block of subsystems of the user interface, namely, user registration on the Internet portal, user authorization in the system, the Customer’s work with the library of advertising campaigns and videos, refusal to post, pay for the advertising company and replenish the account, block of the subsystem for processing the advertising campaign and, an interface of publicly accessible pages, a block of clips, a framework agreement block, an automatic document management subsystem, characterized in that a manager interface associated with said block of an advertising campaign processing subsystem, an administrator interface and an associated content filling and internal management unit of an Internet portal are introduced therein , a bank transaction block, to the input of which the output of the said block of subsystems of the user interface is connected, and the outputs are connected respectively to the input of the block of the processing subsystem p the advertising campaign and the input of the content block and the internal control of the Internet portal, and the block of clips is made in the form of a block of clips and communication with an automated system for delivering advertising messages to digital screens outside the house, to the input of which the second output of the block of subsystems of the user interface is connected, and the outputs are connected respectively to the second inputs of the block of the subsystem of processing the advertising campaign and the block of filling and internal management of the Internet portal, while the block of subsystems of the user interface has an effective output for communication with a framework agreement block, a bank transaction block - an Accountant entrance, a roller block and communications with an automated system for delivering advertising messages to digital screens outside the house - a Video Engineer entrance, and an advertising campaign processing subsystem block - an output for communication with automatic document management subsystem. 2. The Internet portal according to claim 1, characterized in that the user registration subsystem on the Internet portal contains four OR elements, a link entry unit, a site viewing unit, a site registration unit, a site working unit in guest mode, a viewing unit information on the website, the registration block of an individual entrepreneur, the registration block of a legal entity, the registration block of an individual, the data verification block, the positive result block, the negative result block, the password sending block, and the output of the login block by link ke is connected to the first OR element, one output of which through the site viewing unit is connected to the second OR element, and the second - through the registration unit on the site - to the third OR element, the first output of the second OR element is connected to the site operation unit in guest mode, the second output - to the information viewing unit on the site, the first output of the third OR element through the registration unit of an individual entrepreneur is connected to the first input of the data verification unit, the second output - through the registration unit of a legal entity - to its second input, and the third output, through the registration block of an individual, to its third input, the output of the data verification unit is connected to the fourth OR element, whose first output through the positive result unit is connected to the password sending unit, and the second through the negative result unit, to the second input of the unit registration on the site. 3. The Internet portal according to claim 1, characterized in that the user authorization subsystem contains two OR elements, an entry block by link, an authorization block on the site, a password sending unit, a customer data change unit, a password change unit, an additional agreement generation unit , while the login block by link is connected to the first OR element, one output of which through the authorization block on the site is connected to the second OR element, the second - through the password sending block - to the input of the login block by link, the first output of the second OR element through the block from Changes in customer data are connected to the block for generating an additional agreement, and the second to the block for changing the password. 4. The Internet portal according to claim 1, characterized in that the subsystem of the Customer’s work with the library of advertising campaigns and videos contains eleven OR elements, a library block of the Republic of Kazakhstan (advertising campaigns), a block for selecting the Republic of Kazakhstan from drafts, a block for checking the data of the Republic of Kazakhstan, a block for working with the library of the Republic of Kazakhstan, the block of refusal of accommodation, the block of verification of the Republic of Kazakhstan by the manager and placement, the block of viewing the library, the block of creating a new Republic of Kazakhstan, the block of drafts of the Republic of Kazakhstan, the block of analysis of the draft of the Republic of Kazakhstan, the block of viewing the draft of the Republic of Kazakhstan from the library, the editing block of the Republic of Kazakhstan, the block of the Republic of Kazakhstan in placement, block analyze for the selected RC, the block of rejection of the RC, the block for entering the conditions of the RC, the block for attaching a clip to the application, the block for creating a new clip, the block for selecting a clip from the library, the block for loading the clip, the block for creating or editing the clip on the site, the block for saving the created clip in the form of a draft , while the output of the library library of the Republic of Kazakhstan is connected to the first OR element, one output of which is connected through the block of RK selection from drafts and the data verification block of the PK is connected to the second OR element, the second through the block of work with the library of the PK to the third element To ORT, the first output of the second OR element through the refusal block is connected to the input of the PK library block, the second to the input of the PK verification block by the manager and placement, whose output is the subsystem output, the first output of the third OR through the library view block is connected to the fourth element OR, the second - through the block for creating a new RC - to the eighth element OR, the first output of the fourth element OR through the block of draft RCs is connected to the fifth element OR, the second - through the analysis block for placed RCs - to the sixth OR element, The first output of the fifth OR element is connected to the block for viewing draft copies of the RC from the library, the second, through the editing block of the RC, to the second input of the block for creating a new RC, the first output of the sixth OR element is connected to the analysis block of the selected RC, and the second, through the RC block in the location, to the seventh OR element, whose first output is connected to the second input of the RK editing block, and the second to the RK rejection block, whose output is the second output of the subsystem, the first output of the eighth OR element through the RK conditions input block and bl To save the created RK as a draft, the library of the RK is connected to the block, the second — through the attachment block to the movie application — to the ninth OR element, the first output of which is connected to the tenth OR element through the new roller creation block, and the second through the roller selection block from the library to to the eleventh OR element, the first output of the tenth OR element is connected via the roller loading unit to the storage unit for the created PK in the form of a draft, the second - through the block for creating or editing a video on the site - to the saving block of the created PK in the form draft, the first output of the eleventh element OR is connected to the block for creating or editing a clip on the site, and the second to the block for saving the created PK in the form of a draft. 5. The Internet portal according to claim 1, characterized in that the subscription rejection subsystem contains two OR elements, the rejection block from the PK, the PK block is not in DL (Deadline), the PK block in DL or VIMB (automated advertising system), the rejection prohibition block, the RK block in VIMB, the RK block not in VIMB, the order deletion block from VIMB, the rejection block for the placement of the RK, the save block for the RK in the library, while the output of the rejection block for the RK is connected to the first OR element, the first output of which is through the RC block in DL or VIMB is connected to the deviation inhibit block, the second output through the RC block is not in DL is connected to the second OR element, the first output of which through series-connected blocks of the RCs not in the VIMB and the rejection of the placement of the RCs is connected to the block for saving the RCs in the library, and the second through the series-connected blocks of the RCs in VIMB and deleting the order from VIMB to the second input of the block refusal to place the RK. 6. The Internet portal according to claim 1, characterized in that the payment subsystem of the advertising campaign contains three OR elements, a payment unit of the Republic of Kazakhstan, a block of selection of the Republic of Kazakhstan for payment, a block for checking the balance of a virtual account, a block library of drafts of the Republic of Kazakhstan, a virtual account replenishment controller, a block a virtual account, a payment controller, a payment signaling device, while the RK payment unit is connected to the first OR element, the first output of which through the RK selection blocks for payment and checking the virtual account balance is connected to the second AND element LI, the second to the RK draft library block, the first output of the second OR element is connected to the payment controller and the payment annunciator connected in series, the second to the third OR element, the first output of which is connected to the second input of the RK selection block for payment, and the second through sequentially the included virtual account replenishment controller and the virtual account unit - to the second input of the virtual account balance check unit. 7. The Internet portal according to claim 1, characterized in that the account replenishment subsystem contains an OR element, a virtual account replenishment controller, a bank payment controller, an electronic account replenishment controller, a receipt payment controller, a bank transfer controller, a Yandex-Money controller, QIWI controller wallet, bank card controller, virtual account unit, while the virtual account replenishment controller is connected to the OR element, the first output of which through the payment controller through the bank is connected to the controllers about battens and on receipt of money transfer, the outputs of which are connected to the first input virtual counting unit, a second OR gate output via an electronic account replenishment controller connected to the controllers Yandex-, QIWI wallet, bank cards, the outputs of which are connected to the second input unit of the virtual account. 8. The Internet portal according to claim 1, characterized in that the advertising campaign processing subsystem contains five OR elements, a PK data verification unit on a site, a PK verification unit by a manager, a placement refusal unit, a PK loading unit in VIMB, a data change initiation unit RK, RK data change block, VIMB change block, customer review and creation block, VIMB order confirmation block, RK placement block, RK completion block, while the output of the RK data verification block on the website is connected to the first OR element, one output which is connected to the first input of the refusal block, and the other, through the RK verification block by the manager, to the second OR element, one output of which is connected to the second input of the refusal block, and the other through the RK loading block in VIMB to the third OR element, one output of which connected to the order confirmation block in VIMB, and the other through the RK data change initiation block to the fourth OR element, one output of which is connected to the third input of the refusal block, and the other through the RK data change block to the fifth OR element, one exit to torogo connected to the block viewing and creating customer applications, and the other - through the block changes in Vimbo - sequentially to blocks included in the order confirmation Vimbo, RK and RK placement completion.