MXPA99003385A - A communication system for promotions and massive localization - Google Patents

Abstract

La presente invención se relaciona con un sistema por medio del cual, a través de sorteos, promociones, avisos, entre otros, se intenta aumentar el número de radioescuchas o televidentes, dicho sistema consiste en un sistema que utiliza señales codificadas. La principal cualidad de la presente invención es la de usar muy poco tiempo aire en la difusión de un evento de tipo de sorteo, promoción, etc., y en la difusión del resultado del mismo;sin interferir con la transmisión normal;permitiendo además obtener, de forma indirecta, la cantidad de radioescuchas o televidentes que una estación tenga y obtener mediciones estadísticas de la eficiencia de alguna campaña publicitaria. El invento estácaracterizado por estar integrado por (1) un paquete de programa de cómputo que se instala en la Radiodifusora;(2) un sistema de inserción de las señales codificadas de audio y/o vídeo generadas por el paquete de programa, en la señal de comunicación corriente de la radiodifusora;(3) receptores de audio y/o vídeo que reciben la señal codificada con capacidad para decodificar la señal y realizar alguna o algunas acciones preprogramadas y (4) un paquete de programación para los centros de canje.

Description

COMMUNICATION SYSTEM FOR PROMOTIONS AND MASS LOCALIZATION FIELD OF THE INVENTION The present invention relates to new methodologies for obtaining a greater number of radio listeners or viewers by a radio station or television channel. More specifically it is a system through which, through raffles, promotions, notices, among others, attempts are made to increase the number of radio listeners or viewers, through a communication system that uses encrypted signals.

BACKGROUND OF THE INVENTION Currently, mass radio communication via Radio and Television is the most common, practically every home has an AM / FM radio and a television receiver. Both the radio stations and the television channels are in competition with each other to capture the maximum number of radio listeners and viewers, because this number will be an important selling point to negotiate spaces for advertising to companies.

This has meant that broadcasters and television stations are constantly looking for novelties that are attractive in order to attract more audience and video. Obviously the main attraction of a radio station or television channel is its programming. An interesting program will attract more audience or video and they will be able to sell air time at a better price to broadcast a commercial notice.

In this effort have also been experienced multiple games or programs of games, competition, raffles, raffles and very attractive commercial. However, the mere diffusion of the result of the event, without taking into account the diffusion of the event itself, currently requires exclusive airtime, airtime that is very expensive, making the cost of attracting new followers to the radio station or television is very high.

Currently, it is being used, to reduce costs, what could be called shared air time, in television broadcasts, especially by combining a program (a football match broadcast, for example) and a message. It has been seen that it is possible that while they are passing the images of the football game, or a telenovela, transmit at the same time a written message, a still image and even some moving images, being able to see in a football match on the TV -sión some images allusive to some brand of a product.

However, this solution would require some negotiation between the interested party and the one who owns that airtime, especially because that "interference" could damage the image of the company that owns that air space.

OBJECTIVES OF THE INVENTION The first objective of the present invention is to use very little air time in the dissemination of a lottery type event, promotion etc., and in the dissemination of the result thereof.

As a result of the previous one, we also aim to optimize communication with the followers of the station or the television channel, without interfering with normal transmissions.

The secondary objectives are to indirectly obtain the number of radio listeners or viewers that a station has and obtain statistical measurements of the efficiency of an advertising campaign.

And all those qualities and objectives that will become apparent when making a description of the present invention, supported by the illustrated modalities.

DESCRIPTION OF GREAT FEATURES OF THE INVENTION In summary form, the present invention consists of a Communication System for the promotion of radio broadcasting stations, whether radio (AM or FM), television or any radio communication.

The system is integrated by 1) a computer program package that is installed in the Radio Broadcaster and through which you can program raffles, promotions, raffles, gifts, among others; 2) a system for inserting the encoded audio and / or video signals into the normal communication of the broadcaster; 3) audio and / or video receivers that receive the encoded signal with the ability to decode the signal and perform some or some pre-programmed actions and 4) a programming package for the exchange centers, where the award-winning users can go to show your device and show that you are the creditors of a prize, promotion or gift.

For a better understanding of the invention, description will be made of one of the modalities thereof, illustrated in the drawings that are annexed to the present description for purposes of illustration, but not limitation.

BRIEF DESCRIPTION OF THE FIGURES The characteristic details of this communication system for promotions, in a preferred embodiment, will be illustrated in the following figure.

The single figure illustrates, by means of a block diagram and some universal symbols, the system of the invention.

DETAILED DESCRIPTION OF THE PREFERRED MODALITY The characteristic details of the present invention are described below, based on the accompanying figure, indicating its parts with numerical symbols.

The system is composed of two fundamental parts: the elements that are included in the radio or television and the elements on the receiver's side. However, a third element becomes necessary, the element that must be found in the exchange centers.

On the side of the broadcaster or television, there is the element consisting of a computer program 1 that generates co-encoded signals and that feeds them into the insertion system 2 of signals encoded in the normal signal so that both signals are transmitted. by means of the Radio Broadcasting Station or Television Station.

On the receiver side there is the traditional receiver 4, which can be a radio or a television. On the other hand, there is an independent device formed by an encoded signal detector 5 that, when it detects a signal with the known coding, sends it to an identifier 6 of coded signals. Depending on the identified coded signal a program 7 of actions makes a decision and sends a signal to the actuators 8 to reflect some action in the independent apparatus.

In parallel, the identified coded signal is sent to be stored, to an electronic memory 9 comprising an information input / output port 10. In one of the embodiments of the present invention, the electronic memory in addition to registering storing the encoded signal, when the signal identifier when making the comparison of the received signal with a pre-recorded signal in the independent apparatus on the receiver side, signal called identifier , that will vary between each device but that there may also be several devices that share the same identifier, may store any other information that is required.

The receiving apparatus by means of its screen 11 and / or its loudspeakers 12, sends the encoded signal to the encoded signal detector, through a microphone 13 or a photosensitive device 14, such as a photocell.

The location in front of the receiver apparatus of the microphone of the independent apparatus can be very varied, and it would suffice that they only detect the sound produced by the receiving apparatus, in whatever position.

On the contrary, the location of the photosensitive element of the independent device, on the screen of the traditional receiving apparatus, must be very precise. It has been thought to display the resulting image of the encoded signal in any of the corners and therefore the photosensitive detector should be located in said corner.

In the event that the coded signal is for a broadcaster, this signal could consist of a particular melody, a succession of musical notes or a succession of sounds of certain frequency, etc.

In the event that the coded signal is for a television station, a succession of points of light with a certain frequency will be sufficient.

Both in one case and in another, said signal may contain a series of information, using methodologies of the state of the art, such as a combination of alphanumeric symbols. This information may correspond to an identifier of one or several independent devices, with the station cuts with date and time, and any information that is needed.

In order to fulfill the objective of using the system as a monitor of the fidelity of a listener or viewer, in one of the modalities of the present invention, the electronic memory will also record the station cuts, which include date and time. So when a viewer goes to the exchange centers for a prize, at the same time to detect the signal that indicates that the person carrying the independent device has a prize, at the same time it can be detected how long this person was tuned to a station or default channel.

The third element of the system is found in the exchange and verification centers, where the programs and apparatuses 15 can be connected to the input / output port of the electronic memory of the independent device. In this way the information is extracted to know if the device was awarded, what was the assigned prize, how many cuts of station the channel or the predetermined station was tuned to. You can read all the information sent by the encoded signal.

The system then works in the following way: A computer, on the side of the broadcaster or television station, by means of a specific program, generates the coded signals that with an insertion system are injected into the normal signal of the radio-broadcaster and radiated by the station. This coded signal, as already mentioned, can contain a series of information that can be related to some database to know what that information consists of.

On the side of the receiving device (radio or television), said traditional receiving apparatus displays the information on the screen and / or makes it sound on the horns, the microphone and / or the photocell receiving the coded signal, and then being detected by the detector. coded signals. This detected signal can, on the one hand, have to run a program that causes the independent device, by means of actuators, to flash a pilot light and / or emit some sound, or in some other way indicate that it has received a signal which means that it has been awarded.

On the other hand, part of all the coded signals emitted by the broadcaster, depending on what one wants to record and that this signal is corresponding with an identifier of the independent device, is sent to the memory for its registration.

With the indication that he has been awarded, the viewer or radio listener, goes with his independent device to the exchange center to receive the prize to which he became creditor. In the exchange center, through the equipment, the program and the database they have, they determine which is the prize to which the owner of the device became creditor and delivers it. It is also possible, in one embodiment of the invention, to read other information recorded in the memory and obtain statistics of how long the owner of the independent apparatus was tuned to such a channel or radio station.

The invention has been described sufficiently so that a person with average knowledge in the art can reproduce it and obtain the results that we mentioned in the present invention. However, any person skilled in the art field of the present invention may be able to make modifications not described in the present application, however, if for the application of these modifications in a communication system for promotions and mass localization the matter claimed in the following claims is required, said system must be understood within the scope of the present invention.

Claims (2)

R E I V I N D I C A C I O N S Having sufficiently described the invention, it is considered as a novelty, and what is contained in the following clauses is claimed as novelty.

1. Communication system for promotions and mass localization, of the type used by radio and television broadcasters of any kind, characterized by being composed of 1) a computer program package that is installed in the Radio Broadcaster and through which you can program raffles. , promotions, raffles, gifts, among others; 2) a system for inserting the encoded audio and / or video signals generated by the program packet into the current communication signal of the radio broadcasting station; 3) audio and / or video receivers that receive the encoded signal with the ability to decode the signal and perform some or some preprogrammed actions and 4) a programming package for the exchange centers, where the award-winning users can go to show their device and show that they are creditors of a prize, promotion or gift.

2. Communication system for promotions and mass localization, of the type used by radio and television broadcasts of any kind, as claimed in the previous clause, characterized in that the radio or television receivers are traditional receivers and also have an apparatus independent comprising 1) an interface or interfaces, 2) an identifier of coded signals, 3) a program of actions for operating or not operating actuators; 4) an electronic memory to store some preset information of the one sent in the encoded signal and 5) an input / output port of information to communicate with the electronic memory. Communication system for promotions and mass localization, of the type used by radio and television broadcasts of any kind, as claimed in the previous clause, also characterized in that the interface can consist of a microphone or a photosensitive device such as a photocell which receives the signal from the TV screen and / or loudspeakers. Communication system for promotions and mass localization, of the type used by radio and television broadcasters of any kind, as claimed in the previous clause, also characterized in that said independent device has a detector that can be read by the encoded signal identifier, to be compared with some information of the received encoded signal. Communication system for promotions and mass localization, of the type used by radio and television broadcasters of any kind, as claimed in the previous clause, further characterized in that the encoded signal can contain the information corresponding to some independent device identifier, and other information, such as channel cuts, channel number, date, time, among others. SUMMARY The present invention relates to a system by means of which, through draws, promotions, notices, among others, the number of listeners or viewers is increased, said system consists of a system that uses coded signals. The main quality of the present invention is that of using very little air time in the diffusion of an event of type of draw, promotion etc., and in the dissemination of the result thereof; without interfering with the normal transmission; also allowing to obtain, indirectly, the amount of radio listeners or viewers that a station has and obtain statistical measurements of the efficiency of some advertising campaign. The invention is characterized by being integrated by 1) a computer program package that is installed in the Broadcaster; 2) a system for inserting the encoded audio and / or video signals generated by the program packet into the broadcast communication signal of the broadcaster; 3) audio and / or video receivers that receive the encoded signal with the ability to decode the signal and perform some or some preprogrammed actions and 4) a programming package for the exchange centers.