WO2000057395A1

WO2000057395A1 - Advertising method

Info

Publication number: WO2000057395A1
Application number: PCT/RU1999/000422
Authority: WO
Inventors: Alexei Vadimovich Krylov; Viktor Nikolaevich Ivanov
Original assignee: Alexei Vadimovich Krylov; Viktor Nikolaevich Ivanov
Priority date: 1999-03-24
Filing date: 1999-11-02
Publication date: 2000-09-28
Also published as: RU2144701C1

Abstract

The present invention relates to an advertising method that involves placing and transmitting advertising symbols in the cells of a lottery grid applied on an advertising support. The method further involves transmitting, at a time interval known by the owner of the advertising support, a television signal that comprises an image of a lottery grid corresponding to the grid applied on the advertising support, and transmitting the various advertising symbols into the various cells of the transmitted television image of the lottery grid. Winners occur if at any moment in time the advertising symbols in the cells of the lottery grid applied on the advertising support coincide with the advertising symbols in the corresponding cells of the lottery grid of the transmitted television image.

Description

ΡСΤ / ΙШ99 / 00422

The method of advertising

Area of technology

The invention relates to an ad hoc case, in particular, to

Distribution and placement of advertising, and may be

5 used in the process of television broadcasting, as well as

Advertising on an individual

popular media: shortcuts,

mail, invoices, packages and so on.

PREVIOUS LEVEL OF TECHNOLOGY

10 Known methods of advertising through transmission

a signal carrier carrying an advertising message, in between

between the signal transmitter προρρammma transmitter; telesignal

Carrying an advertising message, supplemented by a telesignal

Disclaimer at the time of termination ((Ш, С1, 2101780).

15 It is proposed that these methods ensure a high 0/57395 ΡСΤ / ΙШ99 / 00422

2 EFFICIENCY OF ADVERTISING AT THE BECAUSE OF HIGH USEFUL

informative saturation and industrial growth

advertising messages; that is, improvement is proposed

Emotional population of the Republic of Uzbekistan

messages and strengthening of motivational motives for the well-known

Choosing to use our advertised business thanks to the fact that

The transmitter knows from the moment of transmission of the advertisement

The message is the exact time of its termination.

However, in fact, the aforementioned methods,

Rather, it will reduce, and therefore very substantial,

the effectiveness of advertising. If the transmitter is a transmitter

Interested in the main television operator, that he could smash in the country

It is notorious to get involved in a television broadcast without

to miss the point of its beginning or stay. Well, that’s

at the same time as the telesignal carrying an advertising message is inevitable

grows and strengthens in consciousness of the advertiser

negative image of advertising in general, advertising is provided, like

there is nothing to be separated for a certain period of time, and,

in order to save waiting, the spectator is requested to follow ΡСΤ / ΙШ99 / 00422

3 times with the opposite count of time. This cannot but attract

Its the content of the advertising message. Ο just like that

“Increasing useful informational saturation and

PROMOTION OF THE PROMOTION OF THE ADVERTISING MESSAGE

most likely, it doesn’t.

The method of advertising is known, in which amplification

Target information user access is available

That is, they use a multisensory method that provides

Comprehensive visual, audio, and

kaestheticheskogo image of the object of the target information how

a single, whole, uses an urban language spelling out

THERAPY WITH GENERAL TERMINOLOGY

Consistent content of the essence of the target information,

typical signs of situations and patterns or models for a given

The category of users of the target information, creates all the time

informative drive of positive sensory

associations using the directive

information on its purpose and transmitting targeted information to

place and place of residence of the customer in a favorable condition 00/57395 ΡСΤ / ΙШ99 / 00422

4 of its occurrence in the psychological state (Κυ, C1, 2103751).

Facilities for the implementation of this facility and its

Effectiveness is very questionable, although, in contrast to

the above described method for the patent 21υ 2101780, negative

5 The impact on the spectator will not be reflected. Along with that, follows

to indicate that so-called “multi-sensibility”, in

Note: “Natural methods are used in

color image, clear and undistorted sound

The musical and musical arrangement ... ”does not depend only on

10 not just the quality of the transferred image, just like

The quality of the television receiver. Offer Provide

The advertisement is exclusively “in the evening, after dinner πο

Television, when most people are at home

TV »doesn’t take into account the cost of advertising

15 at this time. What is the use of the word “business”?

language ”, it is proposed, for example, to use for

Product Specifications of the Combination “Big”

“benefits” are not correct, but “unmistakable”

rivals ”- πρavailable; this statement should be recognized 0/57395 ΡСΤ / ΙШ99 / 00422

5 πο change me, with πορny. Β In general, it is safe

a set of standard, obvious, well-known recommendations

from the area of advertising. The main disadvantage of this

There is no way that there is no access to

PROMOTIONER ONE OF THE MOST EFFECTIVE INCENTIVES -

material interest. Spectator, by the opinion of the authors

There is a need to test the psychological com- pany and the interest

To advertise, which discontinued the transmission, as it was, in fact

interesting place, just a bit, that is, in the advertising message

Colors, sounds and t.d. PRACTICE, However,

convinces, as it is, in good practice.

More effective ways of advertising, quick

also contains information on possible winnings

The advertiser, who may be able to smooth out the negative effect

There is a disruption to the main television transmission.

Known, in particular, for advertising,

inclusive of the placement and distribution of advertising on advertising

A carrier that also contains a summer network (υδ, Α, 4725077).

This method includes items pointing up 395 ΡСΤ / ΚШ9 / 00422

6 interests and focus on advertising, one for example

at the highest emotional point of winning

number of attention of the advertiser is attracted to advertising and

It is only friendly in the summer grid.

5 More effective way of advertising, including

in placement and delivery of advertising characters in the cages

a summer network marked on an advertising medium; character

winnings represent advertising, for example, name

Firms, its familiar icon, and is in the cage before being protected

10 layer; attracting the attention of the advertiser to advertising

It is due to the fact that its attention is paid to

Promotional characters that are both simultaneous and

The win symbol (Κυ, C1, 2093903).

The cost of this method is its greatest.

15 information; in the cage of the summer network

Any information, names of companies or

address, address and / or telephone; emotional impact

The method is limited due to the lack of multisensory

Facts The circle of advertisers is narrow and can be extended 7 only, if this is a matter of course, I myself will receive an additional

To convince the advertiser of the feasibility

Acquire the name of this lottery among many

similar; Promotional exposure is very short and

5 There are only at the time of the division of the winnings, to this end

The moment of advertising; in terms of advertising

Implementations of this method, in practice, may be used.

only memorial tickets with an integrated protective

experience.

10 DISCLOSURE OF THE INVENTION

The objective of the invention is to expand the circle

advertisers due to positive feedback

between components of the system, increase

the advertising power and the intensity of its emotional

15 Exposure, Support for Video Advertising

characters and images on an advertising medium for the home

gain distribution, increase in the number of different types of winnings advertising media.

According to the invention, this task is solved due to the fact that

in the manner of advertising, which is concluded in the accommodation and

The supply of advertising characters in the mains power cord,

5 applied to the advertising medium, previously known to

the owner of the advertising medium was intermittent

a telesignal carrying an image of a summer network,

corresponding to the summer network affixed to the advertising

carrier, for various telephones and TV broadcasts

10 images of the thermal network supply various advertisements

symbols, and thus win, divide in case if

Any time advertising symbols in the battery cells

the network applied to the advertising medium is in contact with

advertising symbols in the respective cells

15 networks of distributed television; separate

parts of the image in the form of a single or multiple cells

the summer network with advertising characters is transmitting

Immediate telesignals with different carrier frequencies and

Combines on the screen a multi-television television 9th year; The cords of the summer network can be identified

With the use of numbers and / or letters, in particular, with the use of symbols

TV companies.

The applicant has not established any - or any sources

5 information that would provide information on technical

Decisions identical to those declared. This pleases, on opinion

Applicant to conclude that the invention is in accordance with the invention

"Novelty" (Ν).

Due to the implementation of the inventions of the invention are achieved

10 important new features of the project:

- the information is increased, so the advertising

Information is not provided in a static form - only

characters (common name, designation of tovar and td) in

The cords of the thermal network marked on the advertising medium, but

15 and optionally in a dynamic view on the parts of the television

ekrana;

the intensity of the emotional

The activities, since the mobile and

Static visual and audio modes. Κροме τοгο, 10 process of winning the winnings takes place in the game

positive elements: observation of

coming to the television screen, and this viewer

You must have a separate distribution and exist

5 a fair amount of attention to establish, to have

Is there a coincidence of the advertising characters on the advertising medium?

and in the corresponding cords of the portable network are sold

television image;

- The circle of advertisers of automatic vehicles is expanding, because

10 HOW DOES ITS FAMILY FAVORITE FEEDBACK: PART

advertisers, which includes advertisers with

summer network, a predetermined time is set to κ

Television screens and receive additional information

Promotional information, such as and indicates a shared

15 Involvement in the environment, involving them in the process

Establishment of the winnings; on the other hand, so often

potential advertisers, short time

Television bounce passively watching

The invention is provided with information. 11 Opportunities for receiving (receiving) advertising media with

a summer network for active participation in the following

ρ зы г г ρ χ χ χ;

- The advertiser can see the advertising symbols on

An advertising medium at any time after receiving it

(results), and not only after the moment of winning (after

wiping the protective layer out of the way), then there is a time

impacts are increasing;

- may be used as an advertising medium

The 10 most varied subjects: experts, a package of chocolates,

cigarettes, etc., polyethylene packages, newspapers and magazines, tickets

for visiting entertainment events and τ.π .; this

It is ensured by the exception of the need to close

Disposal of a win-win with protective protection

5th layer, which is easy to access and easy to apply to any

carriers, other than special flight tickets.

Applicant has not identified any information about influence

Distinctive features of the invention

technical result. Indicated OWNERS 12 make a conclusion on the basis of the declared technical solution

The term “inventive step” (18).

Quick description of drawings

Β The further invention is explained in a convenient manner.

DESCRIPTION OF THE EXAMPLE OF EXISTENCE WITH REFERENCES

The enclosed drawings are shown in the following:

on ΡΙΟ.1 - a general view of the advertising medium with the applied

summer network;

on ΡΙ0.2 - general view of the television screen, on οτορο

0 Presentation of the heating network at the time

ρ зы г г. ыш.

BEST MODE FOR CARRYING OUT THE INVENTION

The advertising medium is a small paper carrier.

Section 1, in particular with a size of 40 x 80 mm. On the front side

5 shortcuts on the left have field 2, on the left it is indicated 13 is an individual number, and the number is 3 with an indication

dates and times, and also a television channel, on

In this case, a win will be made. Between 2 and

3 on the short circuit is marked a summer network 4, in this example, with

six informative cells. Л cassettes

networks, each of which is designated as an accessory

The corresponding digits, are placed advertising symbols 5, in

frequency name of the entity: ΡΕΡЗΙ-СΟЬ Α, 8ΙΕΜΕΝЗ, ЛΕΗЭΚСПΟ

and τουροв: 80ΚΤΙΕ, ΤГΕΕ, УΟΙΜΙΧ. The little ones can be

It is indicated by means of letters or letters and numbers. Ле Cards may

Brief information and other information, in particular

telephone number, address, and t.d. There are advertisements only

Firms and parties from among those participating in this winnings. And

on the friend’s card, place the names of the other friends and

from this number to other combinations, to other cells.

It may be filled with all the cords of this card or part thereof.

Favorable advertising characters and their places on every limited

In a nutshell - random, the choice is the simplest

with the help of a random number generator or \ νθ 00/57395 ΡСΤЛШ99 / 00422

14 simple and easy to use computer software. Each

The advertising symbol may have its own digital index. However,

As long as it is true, the condition is met that every advertising

the symbol in the general array of the short data was posted

Uniform number of times (if not under the conditions of an advertising campaign is not

otherwise)). Have each card (or series)

) ρ ρ))) а а а а χ а ρ а ρ а а)) ρ) )а)

symbols and a separate location for each symbol.

On the other hand, short circuiting may be due to

0 ADVANCED ADVERTISING INFORMATION, AND ALSO INDICATED

gain and gain. Winning may be in

money or in the form of a souvenir, souvenir and t.d. Shows

May be given separately or given out for free

implementations are recoverable. After that, how to download

5 are located, previously known to their owners

I was interested in time, for example, November 15, 1999 from 18 to 18,

the indicated television channel transmits a television signal carrying

image of the summer network 6, corresponding to

configuration of the summer network 4, printed on box 1. Το \ νθ 00/57395 ΡСΤЛШ99 / 00422

15 natural, network 6, transmitted by television, must

there are also the same quantity of informative cells and the same

ix distribution, for series, both, and the power supply 4. Battery

of the summer network 6 on the screen 7 of the television 8 has such

DIGITAL NUMBER, CABLE AND VACUUM CHAINS ON

CAPTURES 1. Β VARIOUS CELLS FOR TRANSMITTED TELEVISION

Letters of the network 6 transmit advertising symbols:

denominations Β This example

The names are shown in the lower part of each cell in

0 the course of the entire demographic period, which is set for

each form or step, for example, 10, 15, 20 seconds. Β flow

This time, in the rest of the carcass, it may be given

corresponding to a game or other plot, as well as information

By means of a running line or a stationary process. Submission

5 of all information may be played by music or by the general public

dynamic process. Ечение flow 5 minutes, so in one day

The summer network is supplied with 30, 20 or 15 advertisements

fragments, and all six of the cages are, respectively, 180, 120

or 90 ads. THESE FEATURES MAY BE RELATED ΡСΤ / ΙШ99 / 00422

16 different types of cards (some) or a few times for

the one and the same form (τουρа).

In short, the owner of the card is independent or together with

by other viewers watching the television image in

the indicated time interval and is constantly equal

Television image that is directly affected by

In short 1. If at any time advertising

characters in the battery of the summer network 4 on short 1 are the same as

advertising symbols in the respective cells

0 NETWORKS 6 DISTRIBUTED TELEVISION IMAGES,

Save the winnings of the first part 1. Part, moment

Such a coincidence is set to ΡΙΟ. 1 and ΡΙΟ. 2. игыигρыш

The customer can be returned to the dealer.

Agencies in need of this promotion, or

5 mail. Otherwise, the information is for all the winners in this

Larger laptops are stored in the memory of the computer.

At the same time, you receive the television signal,

There is information about all the current combinations of advertisements

The symbol and place of their placement in the summer network 6 in each ΡСΤ / ΙШ99 / 00422

17 points in time at a predetermined interval. For that matter

INFORMATION ARE DELIVERED AND ALL PARTS ARE DISTRIBUTED

the numbers issued in this winnings, who won,

Numbers of these shortcuts are also printed and consequently

5 published. Well, if the owner of the card is just

I haven’t watched anything at all on the television screen,

He may subsequently determine whether the available

Negative short circuit (short circuit).

Parts of the picture in a single or a few

10 VLETERINE NETWORKS WITH MOBILE SIMULATORS

Do not use any telesignals with a different frequency,

for example, telesignals are different for the television channels. Then

Separate fragments combine on a screen a multi-channel

Television Any variant of the implementation of the method may appear

15 incentivizing customer engagement

Receipts of multimedia television receivers in

PARTICULARS IF THERE WILL BE PLAYED

valuable gain.

The proposed method is quite informative, easy to use. 18 Advertising provided by the user is supplemented by

television information; after receiving the television

The information on the transmitter is left material

carrier with short exact information ο advertised

φiρme or τουρе; on the transmitter is not indicated only

Promotional activity, but also stimulates in

If you purchase a unit, if

the summer net is applied to its packaging or is applied

(included) in the form of a separate card. Home Reinforcement

0 Votes for the determination of the winnings

not available at the time of winning and giving extra

Promotional information on television. This is possible

Exist, for example, by increasing the size of the gain for

That is, who got a win before publishing

5 numbers in a winning shortlist.

Intended use

The implementation of the proposed method is carried out with ΡСΤ / ΚШ 0 2

19 using conventional equipment and well-known materials,

in connection with which it is possible to conclude with the invention

The term “intended use” (ΙΑ).

Claims

\ νθ 00/57395 ΡСΤ / ΚШ9 / 0042220Φορula of the invention

1. The method of advertising, which is concluded in the placement and

The supply of advertising characters in the mains power cord,

applied to the advertising medium, which differs _by

which is well known in the past for the owner of the advertising medium

Interval was transmitting a telesignal carrying an image

the power grid, corresponding to the power grid,

applied to the advertising medium, in different cells

Distributed Television Network Dispatch

0 Gives various advertising symbols, and this winnings

It is determined if at any time

Promotional characters in the cells of the hot-wire network affixed to

An advertising medium that coincides with advertising symbols in

ACCESSIBLE CHARACTERISTIC CELLS

5 television images.

2. Method π 1, ο τ и и а с с τ,,, ч ч

Parts of the image in the form of a single or small image ΡСΤ / ΚШ9 / 00422

21 battery of the Letteraine network with advertising symbols transmit

Immediate telesignals with different carrier frequencies and

Combines on the screen a multi-television television

πρінніка.

3. Method π 1, characterized in that the cages

The Lettered Network means a numeral and / or letters.

4. The method of π.З, characterized by the fact that the cages

The Lettered Network Means Neighboring Symbols

TV companies.