KR20230123086A - e-commerce platform system - Google Patents

Abstract

The present invention relates to an e-commerce platform system that supports e-commerce between a seller and a buyer of a product, and in particular, it is a small and medium-sized merchant who does not have the ability to export large-scale sellers (sellers) and overseas buyers more easily access to improve the overseas market of small and medium-sized merchants And it relates to an e-commerce platform system for small and medium-sized businesses that support exports easily.
An e-commerce platform system for small and medium-sized businesses according to the present invention includes a member management DB for registering and managing information about customers and sellers; A product management DB that registers and manages information about products that sellers want to sell; a chatting server that communicates with the terminal registered by the customer and the terminal registered by the seller in a chatting manner; an analysis server for analyzing the conversation contents received from the chatting server; Execution server that performs the request of the customer or seller according to the analysis of the analysis server; A response server that generates conversation contents according to the analysis of the analysis server or the execution of the execution server and provides them to the chat server; A translation server that supports translation for the conversation of the chat server;

Description

E-commerce platform system {e-commerce platform system}

The present invention relates to an e-commerce platform system that supports e-commerce between a seller and a buyer of a product, and in particular, it is a small and medium-sized merchant who does not have the ability to export large-scale sellers (sellers) and overseas buyers more easily access to improve the overseas market of small and medium-sized merchants And it relates to an e-commerce platform system for small and medium-sized businesses that support easy export.

Artificial intelligence is one of the hot topics in the 4th industrial revolution, and it is being applied to various industries such as education, finance, and automobiles as a technology that companies around the world are paying attention to.

Among these, chatbots combined with artificial intelligence technology are gradually developed based on technological prowess and commercialization is imminent, and market research firm Technavio predicted that they will grow by more than 37% worldwide by 2021.

A chat-bot refers to a service in which a user naturally inputs a question as if having a conversation with a friend using a messenger, and a chatbot based on artificial intelligence technology analyzes the inputted conversation and provides a service as if having a conversation with a person.

Chatbots are expected to solidify their position as life-friendly services as their usage range gradually expands from intelligent virtual helper services, simple Q&A about weather, traffic, and schedules to service provision through user pattern analysis.

For reference, as prior art related to chatbots, Patent Publication No. 10-2004-0092256 "Conversational Agent Using Collaborative Artificial Intelligence" and Publication Patent Publication No. 10-2008-0023276 "Conversational Search Method" have been disclosed. .

One of the areas where these chatbots can be used effectively is e-commerce.

In continuous product transactions rather than one-time product transactions, it is practically impossible for a seller to trade products through chatting with numerous buyers. However, artificial intelligent chatbots can chat with numerous buyers at the same time, and if there is something that needs to be confirmed from the seller while chatting with the buyer, it can be confirmed by chatting with the seller, so that e-commerce can be conducted efficiently.

E-commerce using chatbots will be useful for B toC markets (AMAZON, LAZADA, EBAY) or SNS markets (eg, LINE, FACEBOOK, Insta) where small and medium-sized merchants with limited sales channels sell products directly to consumers.

An object of the present invention is to provide an e-commerce platform system for small and medium-sized merchants that enables small and medium-sized merchants with insufficient sales channels to directly sell products to consumers by using artificial intelligent chatbot technology.

In particular, as the Korean Wave has recently formed and the popularity of Korean products has increased, the number of domestic sellers who want to sell overseas is increasing. The purpose is to provide an e-commerce platform system for small and medium-sized businesses that can improve sales channels for easy access and facilitate export.

The e-commerce platform system for small and medium-sized businesses according to the present invention for achieving the above object is

Membership management DB that registers and manages information about customers and sellers;

A product management DB that registers and manages information about products that sellers want to sell;

a chatting server that communicates with the terminal registered by the customer and the terminal registered by the seller in a chatting manner;

an analysis server for analyzing the conversation contents received from the chatting server;

Execution server that performs the request of the customer or seller according to the analysis of the analysis server;

a response server that generates conversation contents according to the analysis of the analysis server or the performance of the performance server and provides them to the chatting server;

A translation server supporting translation for the conversation of the chatting server;

And the execution server

A search engine for searching and providing information on products registered in the product management DB;

An order sales engine that processes ordering and sales of products;

A payment engine that pays for the cost of the sold product;

Characterized in that it includes a delivery management engine that manages the delivery status of sold products,

The execution server is characterized in that it further comprises a 3D modeling engine for producing a 3D video about the product using photos taken from various angles,

The e-commerce platform system is characterized in that it is based on block chain technology.

The e-commerce platform system for small and medium-sized merchants according to the present invention is provided with a translation server having an image extraction and translation function to translate and provide online product pages in images, and to provide real-time translation of inquiries from overseas customers to the seller in the form of a chat. The seller's answer is also translated in real time and delivered to the customer to prevent customer churn due to a delay in answering product inquiries,

By using artificial intelligence chatbot, product management such as product inquiry/modification/deletion can be done as if having a simple conversation. With the CLUDE copy registration function, you can register one product in multiple markets or easily register products in the same category for product registration. Increase work efficiency by minimizing time required,

By using artificial intelligence chatbot, it is possible to classify and manage customers by purchased product / region / age, etc., so that future marketing utilization is possible, and customer satisfaction can be increased through SMS guidance, etc.

Inventory management of products can be done through artificial intelligence chatbot, inventory can be registered and deleted in batches, and inventory can be checked in real time.

When product photos are taken from various angles and registered for video production, the 3D modeling engine combines the photos to create a simple video and registers it in the product management DB, promoting the product more efficiently to overseas customers who are familiar with videos. As an e-commerce platform system for small and medium-sized businesses that can

It is a very useful invention for industrial development.

1 is a block diagram of an electronic commerce platform system for small and medium-sized merchants according to the present invention.
2 is a screen showing an example in which a terminal and a chatting server communicate and process translation, product management, and the like.

Hereinafter, an electronic commerce platform system for small and medium-sized merchants according to the present invention will be described in more detail with reference to the drawings.

Prior to a more detailed description of the e-commerce platform system for small and medium-sized businesses of the present invention,

Since the present invention can have various changes and various forms, the implementation examples (or embodiments) will be described in detail in the text. However, this is not intended to limit the present invention to a specific form disclosed, and should be understood to include all modifications, equivalents, or substitutes included in the spirit and scope of the present invention.

In each drawing, the same reference numeral, in particular, the same number of tens and ones digits, or the same reference numerals having the same tens digit, ones digit, and alphabet indicate members having the same or similar functions, and unless otherwise specified, each of the drawings Members designated by reference numerals may be identified as members conforming to these standards.

In addition, the components in each drawing are expressed in exaggeratedly large (or thick) small (or thin) or simplified expressions in size or thickness in consideration of convenience of understanding, etc., but the scope of protection of the present invention is thereby limited. shouldn't be

Terms used in this specification are only used to describe a specific embodiment (aspect, aspect, aspect) (or embodiment), and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as ~comprises~ or ~consisting of are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that it does not preclude the possibility of the presence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present application, they should not be interpreted in an ideal or excessively formal meaning. don't

As shown in FIG. 1, the e-commerce platform system for small and medium-sized businesses according to the present invention includes a chat server 10, an analysis server 20, an execution server 30, a response server 40, a translation server 50, and members A management DB 60 and a product management DB 70 are included.

The present invention uses blockchain technology as a basis for processing electronic tasks related to product transactions between customers and sellers, payment with payment companies, and product delivery with shipping companies, and prevents counterfeiting, falsification and It is desirable to prevent similar accidents from occurring.

The e-commerce platform system for small and medium-sized merchants according to the present invention provides its own B to C market to relay product transactions between sellers and customers, and products between sellers and customers through API linkage with domestic and foreign B to C markets. transactions can be relayed.

The chatting server 10 is connected to the terminals 1a, 1b, and 1c through a network and exchanges conversations in a chatting manner.

The terminals (1a, 1b, 1c) are customer terminals (1a) that are registered and used by customers and sellers when signing up as members, seller terminals (1b) that are registered and used by sellers, and are provided in public places so that members who visit there log in and There are public terminals 1c and the like that can be used.

Smartphones are typical examples of the terminals 1a, 1b, and 1c, and tablets, PCs, and the like may also be used as terminals 1a, 1b, and 1c.

In order to use the service according to the present invention, the terminals 1a, 1b, and 1c are equipped with separate applications to chat with the chatting server 10, and the terminals 1a, 1b, and 1c do not mount a separate application. ) and can communicate with the chatting server 10 based on existing SNS messengers (eg, KakaoTalk, Line, Facebook, etc.) used by members. In the case of 'KakaoTalk' as an SNS messenger A member can have a conversation by adding the chatting server 10 as a friend through a friend search function in KakaoTalk, and can share and use the chatting server 10 added as a friend with other people.

The analysis server 20 analyzes the conversation contents of the customer or seller as a member received by the chat server 10, so that the execution server 30 performs the required items in the conversation contents, and the response server 40 allows the user to create the content of the utterance (conversation to be sent) in response to the member's sign language (received conversation).

The analysis server 20 first analyzes the sign language of the received member (that is, a customer purchasing a product or a seller selling a product) into words, syllables, and morphemes, and identifies the intention of the conversation through a natural language processing method. According to the intention of the conversation, priorities are given to the words constituting the conversation so that the execution server 30 or the response server 40 takes action.

When the analysis server 20 determines the intention of the received conversation (i.e., sign language), not only the content of the sign language itself but also the learning data of the member registered in the member management DB 60, such as the member's disposition and tone, learned so far reflect the intent of the conversation.

The execution server 30 performs the member's request according to the analysis of the analysis server 20 .

The execution server 30 includes a search engine 31 for searching various information, an order sales engine 32 for ordering and selling products, and a product registration engine 33 for registering product-related information in the product management database 70. ), a 3D modeling engine (34) that produces 3D videos for products using multi-angle photos of products, a payment engine (35) that pays for products sold to order, and a delivery management engine that manages the delivery status of delivered products. (36) and the like are provided.

The search engine 31 searches for various types of information requested by members and provides them to the terminals 1a, 1b, and 1c of the members.

The search engine 31 searches and provides information on products requested by members from the product management DB 70, and also searches and provides price information on the same type of products on the Internet. Information that is not available can also be provided by searching on the Internet.

The order sales engine 32 processes the business of ordering and selling products. That is, an invoice for ordering a product selected by the customer to be purchased is generated and transmitted to the terminal of the seller of the corresponding product, and an invoice confirming that the product has been sold is generated and transmitted to the terminal of the corresponding customer.

The product registration engine 33 registers information entered by the seller about the product he/she wants to sell through the chat server 10 in the product management DB 70 . For example, information such as product type, quantity, quality, color, precautions for product use, and product photos are registered in the product management DB 70.

The product registration engine 33 is equipped with a CLUDE copy registration function. The above CLUDE copy registration function, when a seller registers another product in the same category after registering one product, enters the registered product number first and applies for registration in the same category to provide basic information. (70) to automatically register.

The CLUDE copy registration function eliminates the need to separately input shipping information, product information provision notice, and notice, which should be basically entered when registering a product, and unlike existing product copy registration, the hassle of deleting and re-entering the existing information This is a convenient function when registering a large number of products in the same category.

The 3D modeling engine 34 creates a 3D video about the product using multi-angle photos of the product transmitted by the seller through chatting with the chatting server 10 and registers it in the corresponding product of the product management DB 70.

3D video provides intuitive information about the corresponding product and can be effective in promoting and selling the product to overseas customers who are accustomed to video promotion.

The payment engine 35 pays for the products ordered and sold. Sellers are small and medium-sized businesses, and most of them cannot make their own online payments. Therefore, the payment engine 35 pays the cost in connection with the external payment company server 3.

The payment engine 35 is linked with each country's virtual payment system (Paypal, Payoneer, world first bank, etc.), CDP (Cash Delivery Pay; after ordering, the delivery driver delivers the product to the customer, and the customer checks the product and pays How to do it) Payment is possible in consultation with the payment company in the country of use.

The delivery management engine 36 manages the delivery status of sold products.

The delivery management engine 36 obtains information on the delivery status of whether the product is currently being delivered, whether it is being delivered, or whether delivery has been completed in connection with the external delivery company server 5 that delivers the product, Take action according to the delivery status.

For example, when the delivery period of the product set by the seller (eg, within 2 days after sale) arrives, the delivery management engine 36 accesses the delivery company server 5 to check the delivery status so that delivery is not completed. If not, the seller and the customer's terminal are notified of the delivery status via chat (email is also possible) so that the seller can take follow-up actions due to delivery delay, and the customer is notified of the delivery status in advance to increase reliability and satisfaction. .

The response server 40 creates a conversation (speech) to respond to the member's conversation (sign language) according to the analysis of the analysis server 20 or the execution of the execution server 30 and provides it to the chatting server 10. do.

The translation server 50 supports translation for the conversation of the chatting server 10 and for registering product-related information.

This system is intended to make it easy for domestic small and medium-sized merchants to develop overseas markets and export, and language is a barrier to product transactions using this system. The translation server 50 solves this language barrier.

The translation server 50 translates the contents that the seller checks or requires an answer among the contents chatting in a foreign language of the chat server 10 by the customer, provides the original text (foreign language) to the seller, and translates the seller's answer into a foreign language provide to customers.

The translation server 50 translates the text of the product promotion page into the requested language when a seller requests translation into a specific language for a product promotion page to be registered in the product management DB 70 . In addition, the prosperity server 50 is equipped with a text extraction function, so that even when the product promotion page requested by the seller to be translated is an image file, text is extracted from the image and the extracted text is translated into the requested language.

The translation server 50 also has a product promotion page editing function for replacing the text language of the product promotion page with the translated language after translating the text of the product promotion page into a specific language.

The member management DB 60 manages information about members using the system according to the present invention. That is, small and medium-sized merchants or individuals who want to sell products register as sellers (sellers) while signing up as members, and individuals who want to purchase products using the system according to the present invention register as customers (buyers) while signing up as members. Members have the status of sellers when selling their own products, and have the status of customers when purchasing products of other members.

The member management DB 60 includes personal information such as ID and contact information of the member, information on the history of selling or purchasing products by the member using the system of the present invention, and the member's repeated use of services according to this system. It stores and manages the learning data about the member's personality, disposition, lifestyle, behavior pattern, etc. For example, it is possible to classify and analyze by product purchased by customers, by region, and by age, and then use the product for future marketing and recommend products by SMS or the like.

The product management DB 70 stores and manages information on products registered by the seller.

The product information stored in the product management DB 70 includes photos, product names, models, quantity, price, place of origin, amount, distribution period, sales period, and the like.

The seller may register information on products to be sold in the product management DB 70 through chatting with the chatting server 10, and perform inventory management such as inquiry, modification, and deletion of registered products.

2 shows an example in which the chat server 10 communicates with the terminals 1a, 1b, and 1c of members. That is, as a system according to the present invention, an example in which an artificial intelligence chatbot chats with a terminal of a member is shown.

For reference, the functions shown in FIG. 2 are processed by the translation server 50, the execution server 30, etc., but the chat server 10 (artificial intelligence chatbot) processes them for convenience of description. be described as being

Figure 2a shows an example in which the chat server 10, that is, the artificial intelligence chatbot chats with the customer, and at the same time confirms the seller about the inquiry and replies to the customer.

More specifically, the customer and the chatting server 10 are chatting in English, and the customer is inquiring about a product. That is, the customer makes an inquiry to the chatting server 10 as to 'whether the product includes a charger'. The chat server 10 asks the seller questions in the original text (English) and translated text (Korean), checks the answer, translates the seller's Korean answer into English, and delivers it to the customer.

2b, the seller transmits a document file promoting a product through chatting to the chat server 10 to request translation, the chat server 10 translates the document file according to the request, and the seller checks the translated document file. It shows the process of translating the document file by requesting correction.

Figure 2c shows that the seller requests the chatting server 10 to translate a file that is an image. The artificial intelligence chatbot extracts text from image files, translates the extracted text (characters) into the language requested by the seller, and translates the translated language into

Applied to the image file, the image file is replaced with the language requested by the seller.

Figure 2d shows an example in which the seller inquires about the registered product through chatting with the chatting server 10, and corrects the information to manage the product and inventory.

In the above description of the present invention, the e-commerce platform system for small and medium-sized merchants having a specific shape and structure has been described with reference to the accompanying drawings, but the present invention is capable of various modifications and changes by those skilled in the art,

Modifications and modifications made should be construed as falling within the protection scope of the present invention.

10: chat server 20: analysis server
30: execution server 31: search engine
32: order sales engine 33: product registration engine
34: 3D modeling engine 35: payment engine
36: delivery management 40: response server
50: translation server 60: member management DB
70: Product management DB

Claims (3)

Membership management DB that registers and manages information about customers and sellers;
A product management DB that registers and manages information about products that sellers want to sell;
a chatting server that communicates with the terminal registered by the customer and the terminal registered by the seller in a chatting manner;
an analysis server for analyzing the conversation contents received from the chatting server;
Execution server that performs the request of the customer or seller according to the analysis of the analysis server;
a response server that generates conversation contents according to the analysis of the analysis server or the performance of the performance server and provides them to the chatting server;
A translation server that supports translation for the conversation of the chat server;
In the e-commerce platform system for small and medium-sized businesses that support e-commerce between customers and sellers,
The analysis server grasps the intention of the conversation through a natural language processing method that analyzes the received member's sign language into words, syllables, and morphemes. The intention of the conversation is identified by reflecting the data, and priorities are given to the words constituting the conversation according to the intention of the conversation, so that the execution server or the response server takes action,
The execution server
A search engine for searching and providing information on products registered in the product management DB;
An order sales engine that processes ordering and sales of products;
A product registration engine for registering product information in the product management DB;
A payment engine that pays for the cost of the sold product;
Including a delivery management engine that manages the delivery status of sold products,
The product registration engine, when a seller registers another product in the same category after registering one product, inputs the registered product number first and provides basic information by applying for registration in the same category. It is characterized by having a CLOUD copy registration function that automatically registers in
The translation server extracts text from the image of the product promotion page requested by the seller to translate, translates the extracted text into the requested language, and after translating the text of the product promotion page into a specific language, changes the text language of the product promotion page. An electronic commerce platform system for small and medium-sized business owners, characterized in that a product promotion page editing function is provided to replace the translated language. According to claim 1,
The execution server further comprises a 3D modeling engine for producing a 3D video about the product using photos taken of the product from various angles E-commerce platform system for small and medium-sized merchants According to claim 1 or 3,
The e-commerce platform system is an e-commerce platform system for small and medium-sized businesses, characterized in that based on block chain technology.