KR20230077864A - Target advertisement and security system by attracting user concentration and tracing ID of user - Google Patents

Abstract

The present invention receives and stores advertisement content from an advertiser server, obtains user event information from a user terminal, and scales the advertisement content according to an advertisement allocation area on a web browser of the user terminal to wear the advertisement content ( Discloses a technical idea including an advertising unit that wears.

Description

Target advertisement and security system by attracting user concentration and tracing ID of user}

The present invention relates to a customized target advertisement and a security system thereof, and more particularly, to generate a user-customized target advertisement through the tracking of a user's event on a wired/wireless network, and at the same time to unconsciously attract and attract the user's cognitive power, thereby preventing advertisement This is a technology field related to a customized target advertisement system through user tracking and cognitive input to maximize efficiency.

According to the announcement of WARC, a global advertising company evaluation agency, global advertising expenditure in 2020 is expected to increase by 6% from 2019 to 656 billion dollars (approximately 768 trillion 44.8 billion won). The reason for predicting growth despite the global economic downturn is the steady rise of digital-based advertising. This trend of advertising spending is not different in Korea.

The domestic media advertising market in 2019 is estimated to grow by 2.3% year-on-year. Although this is a slower pace than the annual growth rate forecast for February 2019 (5.7% growth forecast), it is likely to record five consecutive years of growth due to the high growth rate of digital advertising spending (11.3%).

In the current situation where the advertising market and advertising trends have moved through offline, online and mobile wireless networks, according to the results of a 2012 study by the Associated Press, the average concentration duration of adults aged 18 to 45 is 8 seconds, which is the average concentration of a goldfish. The time was less than 9 seconds. On July 4, 2013, ClicZ.com published an article entitled "Is Short the New Marketing Must?" based on the fact that humans have a shorter attention span than goldfish. .

It's very surprising that humans have lower attention spans than goldfish, but according to the article, it's not surprising. This is because social media that deals with short and concise content, such as Twitter and Facebook, are gaining popularity recently. In the case of Twitter, text is limited, and printer rest and tumblr are also simple and short comments are common.

As described above, while the advertising market is moving to mobile, there have been attempts at technological improvement by grafting IT technology in the advertising market.

As related open prior art, there is “Personalized Advertisement Service System and Method (Registration No. 10-1292726, hereinafter referred to as Patent Document 1)”.

The invention according to Patent Document 1 is a pre-advertisement that serves advertisements before viewing the contents when a user watches content integrated with advertisements, an interim advertisement that serves advertisements while watching contents, and an advertisement service after viewing contents. When the user randomly selects an advertisement category, the advertisement provider displays the detailed advertisement for the advertisement in the selected category. It relates to a personalized advertisement service system and method for enabling service according to

The personalized advertisement service system according to Patent Document 1 requests the contents that the user wants to watch, selects and transmits the advertisement service method and advertisement category to be served with the contents, receives the advertisement together with the contents, and plays the contents. a user terminal displaying an advertisement according to a selected advertisement service method; A content server that provides content requested from a user terminal; an advertisement server that provides an advertisement corresponding to an advertisement category selected by a user terminal; and receiving and storing selection information on an advertisement service method and advertisement category from the user terminal, and integrating an advertisement corresponding to a detailed category based on the advertisement category with the content requested from the user terminal to the user terminal according to the set advertisement service method. Includes integrated server provided by .

In addition, "advertising service providing system, apparatus and method therefor, and recording medium (Registration No. 10-1761211, hereinafter referred to as Patent Document 2)" also exist.

In the case of Patent Document 2, it relates to an advertisement providing method, and more particularly, to an advertisement service providing system capable of transmitting a customized advertisement based on user's propensity information, an apparatus and method therefor, and a recording medium.

An advertisement service providing system according to an embodiment of Patent Document 2 generates and transmits advertisement request information to an advertisement service providing device according to a request of an application program, and receives advertisement data corresponding to the advertisement request information from the advertisement service providing device. Terminal device and TCPM (Targeted Cost Per Mile) advertisement data, CPM (Cost Per Mile) advertisement data, TCPC (Targeted Cost Per Click) advertisement data, CPC (Cost Per Click) advertisement At least one advertisement data is received and stored, and when advertisement request information is received from the terminal device, advertisement data is searched according to a preset priority based on the received advertisement request information, and then matched advertisement data is sent to the terminal device. It may also be configured to include an advertisement service providing device that transmits to.

In addition, "customized broadcasting advertisement providing system (Registration No. 10-0937474, hereinafter referred to as Patent Document 3)" also exists.

In the case of Patent Document 3, it relates to a system for providing customized broadcast advertisements, and more particularly, stores advertisements in series classified by viewer conditions or viewing environments based on advertisers for representative advertisements transmitted through terrestrial broadcasting, and viewers accessed in real time. A system for providing customized broadcast advertisements capable of performing target advertisements based on advertisers by extracting series advertisements matching viewer conditions and transmitting them to viewers' receiving terminals.

In the case of Patent Documents 1 to 3, it is meaningful in that it is a technical attempt to expose an advertisement for a product of interest to the user, but it is flexible in that the scale of the advertisement banner or advertisement text or advertisement image is different for each web page. There is a problem that there is no technical idea to do this, and there is a problem that the concentration is not drawn by advertisements of users in the mobile era, who inevitably have a shorter concentration than a goldfish.

Registration No. 10-1292726 Registration No. 10-1761211 Registration No. 10-0937474 Publication No. 10-2012-0101217 Registered Patent Publication No. 10-1492998 Publication No. 10-2010-0043953 Publication No. 10-2015-0055128 Registered Patent Publication No. 10-2039402

The customized target advertisement system through user tracking and cognitive input according to the present invention has been devised to solve the above-mentioned conventional problems, and presents the following problems to be solved.

First, an advertisement banner tailored to the scale of the web can be interposed on a web page.

Second, the interest of the user is tracked through various events performed by the user on the computer, and advertising contents are automatically scaled and provided accordingly.

Third, it naturally draws the user's cognition so that the user's concentration can be increased.

The problems to be solved in the present invention are not limited to those mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

The customized target advertisement system through user tracking and cognitive input according to the present invention has the following problem solving means for the above problem to be solved.

In the case of the customized target advertisement system through user tracking and cognitive input according to the present invention, advertisement contents are received and stored from an advertiser server, user event information is acquired from a user terminal, and an advertisement allocation area on a web browser of the user terminal is obtained. It may be characterized in that it comprises an advertising unit (wearing) the advertisement content by scaling (scaling) the advertising content in accordance with (wearing).

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, the advertising unit may include: a content receiver configured to receive and store advertisement content from the advertiser server; an event acquisition unit for obtaining and collecting the event information from the user terminal; a terminal information acquisition unit acquiring terminal information of the user terminal; a frame acquiring unit acquiring scale information of an advertisement allocation area on the web browser executed on the user terminal; and analyzing the event information from the user terminal, tracking the advertisement content matching the event information, and scaling the tracked advertisement content to an advertisement allocation area on the web browser running on the user terminal to wear ) It may be characterized in that it includes a content wearing unit.

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, the event information may include at least one of text information, click information, and touch information input by the user on the user terminal. can

In the case of the customized target advertisement system through user tracking and cognitive input according to the present invention, the terminal information includes at least one of the serial number (SN) of the user terminal, login account information, or IP access address to be accessed. It may be characterized by including.

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, the event acquisition unit may include: a keyword acquisition unit that obtains text information input on the user terminal; a touch recognition unit that recognizes the user's action selected by clicking or touching the user terminal; and an object analysis unit extracting an object included in the text information through the text information obtained by the keyword acquisition unit or extracting an object of an action recognized by the touch recognition unit. can do.

In the case of the customized targeted advertisement system through user tracking and cognitive input according to the present invention, the terminal information acquisition unit obtains ID (identification) information input by the user, and determines the identity of the user terminal based on the ID information. ID acquisition unit to distinguish; an address acquisition unit that obtains IP address information to which the user terminal accesses, and distinguishes identity of the user terminal; and an SN acquisition unit configured to acquire a serial number of the user terminal to determine identity of the user terminal.

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, the frame acquisition unit acquires at least one position information of an advertisement allocation area on a web browser on the user terminal from a connection server to which the user terminal accesses. a position acquisition unit to do; and a standard recognizing unit that obtains at least one scale information of an advertisement allocation area on the web browser on the user terminal from a connection server accessed by the user terminal.

In the case of the customized targeted advertisement system through user tracking and cognitive input according to the present invention, the content wearing unit analyzes the event information from the user terminal, tracks the advertisement content matching the event information, and tracks the tracked advertisement content. an overlapping unit configured to wear the advertisement content in the advertisement allocation area by fitting advertisement content to the position information of an advertisement allocation area on the web browser running on the user terminal and customizing the scale information; and a gray waving unit configured to change the gray level of the advertisement content worn by the overlapping unit for a predetermined period at predetermined intervals.

In the case of the customized targeted advertisement system through user tracking and cognitive input according to the present invention, the content wearing unit analyzes the event information from the user terminal, tracks the advertisement content matching the event information, and tracks the tracked advertisement content. an overlapping unit configured to wear the advertisement content in the advertisement allocation area by customizing advertisement content to the position information of an advertisement allocation area on the web browser running on the user terminal and customizing the scale information; and a flaring unit for arranging a background plaid pattern on a rear side of the advertisement content worn by the overlapping unit and causing the background plaid pattern to appear during a predetermined period at predetermined intervals. there is.

In the case of the customized target advertisement system through user tracking and cognitive input according to the present invention, the content wearing unit further includes a focusing recognition unit tracking the eyeball focus of the user's face, wherein the focusing recognition unit controls the eyeballs of the user When the movement of the eyeball focus is tracked as the focus is directed to the advertising content, the predetermined period may be arbitrarily terminated.

The customized target advertisement system through user tracking and cognitive import according to the present invention configured as described above provides the following effects.

First, based on the user's event information, a customized target advertisement is exposed to the user's event information within a range where the identity of the user is recognized.

Second, advertisements such as banners to be exposed to users are not provided as a single picture file such as JPG, but are provided as various contents, and are automatically reprocessed according to the position and scale of the advertisement allocation area provided on the web browser. Make it visible in the browser.

Third, by forcibly drawing the user's cognitive power, the exposure of the advertisement and the user's interest in the advertisement are actively induced.

Fourth, when the user does not consciously look at the eyes, flaring or gray level fluctuations occur in the advertisement, but when the user turns his/her gaze, this phenomenon does not occur, so the user has an unconscious sense of mystery in the advertisement Advertising comes naturally.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a conceptual diagram of a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
2 is a conceptual diagram illustrating acquisition of an event generated by a user in a web browser through a user terminal in a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention.
Figure 3 is a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention, the advertiser server provides advertising content as an advertising unit, not the entire banner JPG, but individual text or individual photo files It is a conceptual diagram showing what to do.
4 and 5 are conceptual diagrams showing first and second advertisement allocation areas in a web browser on a user terminal in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
6 and 7 show that first and second advertisement contents are worn by being scaled to first and second advertisement allocation areas in a customized targeted advertisement system through user tracking and cognitive import according to an embodiment of the present invention. it is a concept
8 is a block diagram showing the relationship between a user terminal, a server accessed by a user, an advertising unit, and an advertiser server in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. am.
9 is a block diagram illustrating an advertising unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
10 is a block diagram showing an event acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
11 is a block diagram illustrating a terminal information acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
12 is a block diagram showing a frame acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
13 is a block diagram illustrating a content wearing unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
FIG. 14 is a conceptual diagram illustrating that the entire gray level of advertisement content is varied through an irregular cycle by a gray waving unit in a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention.
FIG. 15 is a conceptual diagram illustrating that background mosaic patterns of advertisement content appear and appear with irregular cycles by a flaring unit in a customized target advertisement system through user tracking and recognition input according to an embodiment of the present invention.
16 is a conceptual diagram illustrating masking on advertisement content in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
17 is a conceptual diagram illustrating functions of a coding allocation unit and a segmenting unit in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
18 is a conceptual diagram illustrating functions of a rearrangement unit and a distributed storage unit in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.
19 is a block diagram showing a masking unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.

Since the customized target advertisement system through user tracking and cognitive input according to the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, or substitutes included in the technical spirit and scope of the present invention.

1 is a conceptual diagram of a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 2 is a conceptual diagram illustrating acquisition of an event generated by a user in a web browser through a user terminal in a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention. Figure 3 is a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention, the advertiser server provides advertising content as an advertising unit, not the entire banner JPG, but individual text or individual photo files It is a conceptual diagram showing what to do. 4 and 5 are conceptual diagrams showing first and second advertisement allocation areas in a web browser on a user terminal in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 6 and 7 show that first and second advertisement contents are worn by being scaled to first and second advertisement allocation areas in a customized targeted advertisement system through user tracking and cognitive import according to an embodiment of the present invention. it is a concept 8 is a block diagram showing the relationship between a user terminal, a server accessed by a user, an advertising unit, and an advertiser server in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. am. 9 is a block diagram illustrating an advertising unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 10 is a block diagram showing an event acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 11 is a block diagram illustrating a terminal information acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 12 is a block diagram showing a frame acquisition unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 13 is a block diagram illustrating a content wearing unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. FIG. 14 is a conceptual diagram illustrating that the entire gray level of advertisement content is varied through an irregular cycle by a gray waving unit in a customized target advertisement system through user tracking and cognitive input according to an embodiment of the present invention. FIG. 15 is a conceptual diagram illustrating that background mosaic patterns of advertisement content appear and appear with irregular cycles by a flaring unit in a customized target advertisement system through user tracking and recognition input according to an embodiment of the present invention. 16 is a conceptual diagram illustrating masking on advertisement content in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 17 is a conceptual diagram illustrating functions of a coding allocation unit and a segmenting unit in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. 18 is a conceptual diagram illustrating functions of a rearrangement unit and a distributed storage unit in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention. FIG. 19 is a block diagram illustrating a masking unit and its sub-components in a customized target advertisement system through user tracking and cognitive import according to an embodiment of the present invention.

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, as shown in FIGS. 1 and 8, the user terminal 10, the advertiser server 20, and the advertising unit 100 are main It is a subject, and more preferably, it is preferable that the access server 30 also becomes a main subject.

In the case of the customized target advertisement system through user tracking and cognitive import according to the present invention, various events occurring on the user terminal 10 used by the user, that is, text information entered by the user for keyword search, or Target information that is clicked with a mouse on a page or the like, or target information that a user selects by touching on a mobile smartphone, etc. In addition to sending out targeted advertisements according to the target type, a technical concept is disclosed in which advertisements are scaled and provided in an advertisement allocation area of the web browser 11 running on the user's user terminal 10 .

As disclosed in the background art, conventionally, since an advertisement server that provides advertisements is prepared in advance in the form of JPG, such as banners for advertisements, and unilaterally presents the advertisement in the advertisement window, various types of mobile devices and In many cases, PC or tablet PC is not compatible, but the advertising unit (100) of the present invention does not receive or create advertising contents (A, B) as one JPG or gif, etc. , After being provided in the form of individual text or small-scale jpg, etc., there is a clear difference in immediately customizing and providing the position and scale of the advertisement allocation areas 12 and 13 on the web browser on the user terminal.

In the case of the advertising unit 100 of the customized target advertisement system through user tracking and cognitive import according to the present invention, as shown in FIG. 9, the content receiving unit 110, the event obtaining unit 120, and terminal information It may include an acquisition unit 130, a frame acquisition unit 140, and a content wearing unit 150.

First, in the case of the content receiving unit 110, as shown in FIG. 3, it is configured to receive and store advertisement contents A and B from the advertiser server 30.

Conventionally, an advertisement server itself creates an entire advertisement banner to be launched in a web browser window in JPG format or is provided from an advertiser server, but the content receiving unit 110 in the present invention transmits advertisement contents (A, B) as advertisements. It is provided in the form of individual phrases or individual photos, rather than the entire data of the site, and is processed and exported to suit the web browser.

As shown in FIG. 2 , the event acquisition unit 120 is a component that acquires and collects event information from the user terminal 10 .

Here, event information is defined as a concept including at least one of text information, click information, and touch information input by a user on the user terminal 10 .

The meaning of event information and its collection in the present invention is to grasp the user's recent interests from actions performed by the user through a mobile terminal, PC, or tablet. It is difficult to grasp such information by the advertising unit 100 alone, which plans advertisements, and it is preferable that the information is obtained through cooperation of the access server 30 to which the user accesses through the user terminal 10.

The access server 30 may be a portal site, news server, SNS server, other advertisement server, online shopping server, game server, YouTube server, etc. that users can commonly access. Of course, all actions performed by the user through the access server 30 may be subject to event information.

In the case of the terminal information acquisition unit 30, it is a component for acquiring terminal information of the user terminal 10.

Here, the terminal information may be defined as a concept including at least one of a serial number (SN) of the user terminal, login account information, and an IP access address to be accessed.

In order to transmit user-customized advertisements based on the user's event information, it is necessary to check whether the corresponding event belongs to a specific user's terminal. Data corresponds directly to terminal information.

A user utilizes a network through a mobile terminal while on the move, but may utilize a PC or a tablet PC at the office or at home.

Therefore, it may be Windows login information, Google Chrome login information, login information of various sites, user information according to automatic login of a web browser, etc., the same as the user's IP address, or a unique serial number of a mobile smartphone or PC. , SN), and these information may be used selectively or all of them.

As shown in FIGS. 4 and 5 , the frame acquisition unit 140 is a component that acquires scale information of advertisement allocation areas 12 and 13 on the web browser 11 running on the user terminal 10 .

That is, in order for the user to send an advertisement to the web browser 11 running on the user terminal 10 after obtaining the user's event information and obtaining the advertisement contents of the advertiser, the advertisement is loaded on the corresponding web browser 11 ( Only when the position and scale information of the area that can be loaded) is acquired, the advertisement contents (A, B) can be customized according to the corresponding advertisement allocation area (12, 13).

In the case of the content wearing unit 150, as shown in FIGS. 6 and 7, it analyzes event information from the user terminal 10, tracks advertising content (A, B) matching the event information, and tracks the advertisement The content (A, B) is scaled to the advertisement allocation area (12, 13) on the web browser 11 running on the user terminal 10, that is, the content is reprocessed according to the position and size, and the corresponding advertisement This is a configuration in which advertisements are worn, that is, loaded, in the allocation areas 12 and 13.

As shown in FIG. 10 , the event acquisition unit 120 may include a keyword acquisition unit 121 , a touch recognition unit 122 , and an object analysis unit 123 .

First, in the case of the keyword acquisition unit 121, as shown in FIGS. 2 and 10, it is a component that obtains text information input on the user terminal 10.

The keyword acquisition unit 121 acquires text information entered by the user in various media, applications, sites, etc. by itself or preferably with the cooperation of the connection server 30 .

As shown in FIGS. 2 and 10 , the touch recognition unit 122 recognizes a user's action selected by clicking or touching the user terminal 10 .

In the case of the touch recognition unit 122, either itself or preferably with the cooperation of the access server 30, action information that the user touches or clicks in various media, applications, sites, etc. that the user accesses through the user terminal 10 will be obtained

In addition, in the case of the object analyzer 123, i) extracts an object included in the text information through the text information acquired by the keyword acquisition unit 121, or ii) recognizes the touch recognition unit 122 The target of the action is the configuration of extracting an object.

In order to realize user-customized targeted advertisements, it is necessary to understand the interests of the user. The object analyzer 123 is a component that identifies a corresponding object or a touched or clicked object, that is, an object.

Here, the object refers to text input by the user, or a target item, product, or service that is touched or clicked. For example, when a user inputs “Land Rover,” “Land Rover,” or “Range Rover,” or obtains event information such as clicking or touching a Land Rover car in a web browser, the corresponding object is a brand Land Rover It will be recognized as a company car.

As shown in FIG. 11 , the terminal information acquisition unit 130 may include an ID acquisition unit 131 , an address acquisition unit 132 , and an SN acquisition unit 133 .

First, in the case of the ID acquisition unit 131, as shown in FIG. 11, ID (identification) information input by a user is obtained, and the identity of the user or user terminal is distinguished based on the ID information.

In addition, in the case of the address acquisition unit 132, as shown in FIG. 11, the user terminal 10 obtains IP address information to which the user terminal 10 accesses, and distinguishes the identity of the user terminal 10. will do

In the case of the SN acquisition unit 133, as shown in FIG. 11, the serial number (SN) of the user terminal 10 is obtained to distinguish the identity of the user terminal 10.

As shown in FIGS. 4, 5 and 12, the frame acquisition unit 140 may include a position acquisition unit 141 and a standard recognition unit 142.

First, in the case of the position acquisition unit 141, at least position information of the advertisement allocation areas 12 and 13 on the web browser 11 on the user terminal 10 is received from the connection server 30 to which the user terminal 10 accesses. get more than one.

Here, more than one meaning is because it has a technical concept that can place a plurality of advertisement contents to a corresponding user and on one web page 11 of the corresponding user terminal 10, rather than sending advertisements to only one space.

As for the position information, as shown in FIGS. 4 and 5, if the first advertisement allocation area 12 means the top of the web browser 11, the second advertisement allocation area 13 is the right side of the web browser 11. mean middle, etc. Of course, such position information is not qualitatively presented, but information provided as precise numerical coordinates within the web browser 11.

In the case of the standard recognizing unit 142, at least one scale information of the advertisement allocation areas 12 and 13 on the web browser 11 on the user terminal is obtained from the connection server 30 to which the user terminal 10 accesses. .

Here, more than one meaning also means that the advertisement content can be placed in a plurality of places instead of sending out advertisements only in one space to the corresponding user and on one web page 11 of the corresponding user terminal 10, and accordingly, a plurality of scales. because you can have

As shown in FIGS. 4, 5, 6, 7 and 13, the content wearing unit 150 may include an overlapping unit 151 and a gray waving unit 152.

First, in the case of the overlapping unit 151, event information from the user terminal 10 is analyzed, advertisement contents (A, B) matching the event information are tracked, and the tracked advertisement contents (A, B) are transferred to the user terminal. Ad content (A, B) in the advertisement allocation area (12, 13) by adjusting to the position information of the advertisement allocation area (12, 13) on the web browser (11) running on (10) and customizing the scale information. It is a configuration that selectively wears (wearing).

In the case of the gray waving unit 152, as shown in FIG. 14, the gray levels of the advertisement contents A and B worn by the overlapping unit 151 are set at predetermined intervals. It is a configuration that allows it to fluctuate during a period.

Here, the predetermined interval means a time interval between the end of the gray level change and the start of the gray level change again.

Here, the predetermined period means a time interval from the start of the gray level change to the end of the gray level change.

The predetermined interval and the predetermined period can be selectively adjusted according to the mobile environment or the network environment, but can be changed according to whether the user recognizes or not, and this will be described later together with FIGS. 14 and 15 .

As shown in FIGS. 4, 5, 6, 7 and 15, the content wearing unit 150 may include an overlapping unit 151 and a flaring unit 153.

First, as described above, by analyzing the event information from the user terminal 10, tracking the advertising content (A, B) matching the event information, the tracked advertising content (A, B) to the user terminal 10 This is a configuration in which advertising contents are worn in the advertisement allocation areas 12 and 13 by fitting the position information of the advertisement allocation areas 12 and 13 on the web browser 11 running on the web browser 11 and customizing the scale information.

In the case of the flaring unit 153, as shown in FIG. 15, a background plaid pattern is placed on the back of the advertisement contents (A, B) worn by the overlapping unit 151 so that the background plaid pattern is displayed at a predetermined interval. It is a configuration that appears during a predetermined period every time.

Here, the predetermined interval means a time interval from flaring, that is, after the appearance of the background plaid pattern ends, to a time when the background grid pattern starts appearing again.

Here, the predetermined period means a time interval from when flaring starts to when flaring ends.

The predetermined interval and the predetermined period can be selectively adjusted according to the mobile environment or the network environment, but can be changed according to whether the user recognizes or not, and this will be described later together with FIGS. 14 and 15 .

In the case of the content wearing unit 150 of the customized target advertisement system through user tracking and recognition input according to the present invention, as shown in FIG. 13 , a focusing recognition unit 154 may be further included.

The focusing recognition unit 154 is a component that tracks the eye focus of the user's face.

In the case of the focusing recognition unit 154, the user's eyes are detected through a front camera of a mobile terminal, for example, a smartphone, a camera disposed on a monitor of a laptop PC, or a camcorder camera optionally mounted on a monitor of a PC. ) is a function that tracks the focusing direction in software.

The focusing recognition unit 154 borrows commercially used functions such as face recognition when unlocking the lock screen of the recent iPhone and focusing of the user's eyes, that is, functions such as unlocking the lock screen depending on whether the user is looking at the mobile phone or not. Since this can be done, the specific realization method or coding will be omitted.

As shown in FIGS. 14 and 15, in the case of the focusing recognition unit 154, the user's eyeballs focus on a non-advertisement area of the mobile screen, and then look at the advertisement, that is, the advertisement content (A). , B), the predetermined period ends as described above.

That is, as shown in FIGS. 14 and 15, when the user does not view the advertisement, the gray level of the advertisement is changed or flared, but when the user's eyes are directed to the advertisement, the gray level of the advertisement is changed. Allow fluctuations to end or flaring to end. This means that when the user is not interested in the advertisement, a certain reaction occurs in the advertisement, which draws the user's attention from an area outside the interest to an area within the interest, but when the user's eyes are directed to the advertisement, the corresponding gray level changes or flares. This is to make the user's eyes go naturally to the advertisement and to arouse curiosity in the user at the same time.

As shown in FIG. 6 , the advertising unit 100 may include a masking unit 160 . As shown in FIG. 19 , the masking unit 160 may include a coding allocation unit 161 , a segmenting unit 162 , a rearrangement unit 163 , and a distributed storage unit 164 .

As shown in FIG. 16, the masking unit 160 has a mask, and the size of the mask can be appropriately reformed to match the size of advertisement content.

In addition, a mask may be formed of a set of cells having a set of rows and columns therein, and each cell of the mask may be assigned an individual code.

Masks to be covered with advertising content are independently formed, and each of these independent masks has an individual code.

For example, as shown in FIG. 17, along with a code called adsg, the address of the subcode is given as a subconcept according to each row and column of each cell, which is performed by the coding assignment unit 161.

As shown in FIG. 17, a mask is masked on the advertising content, and then the advertising content masked in each cell of the mask is divided into fragments and divided. This function is performed by the segmenting unit 162.

As described above, each segmented data of advertisement content existing in a divided state by the segmenting unit 162 is assigned a sub-code and separated.

The separated information is rearranged in its order, which is performed by the rearrangement unit 163.

In the rearrangement unit 163, a line such as a ladder game is randomly formed in a ladder function, and when information separated as described above along such a line climbs a downward ladder from the top and descends, the alignment The order of is also rearranged.

Each of these rearranged pieces of data is separated and stored in physically partitioned individual databases according to the rearranged order.

A ladder function like a ladder game formed by the rearrangement unit 163 rearranges order information of advertisement contents, and the reason for such rearrangement is to secure the information of advertisement contents. Accordingly, the ladder function formed by the reordering unit 163 can be independently and randomly formed for each advertisement content, and the information of such a ladder function is secured so that it cannot be read by an external terminal or the like.

The scope of the rights of the present invention is determined by the matters described in the claims, and parentheses used in the claims are not written for selective limitation, but are used for clear components, and descriptions in parentheses are also interpreted as essential components. It should be.

A: First advertising content B: Second advertising content
10: user terminal 11: web browser
12: first advertisement allocation area 13: second advertisement allocation area
20: Advertiser server 30: Access server
100: advertising unit 110: content receiver
120: event acquisition unit 121: keyword acquisition unit
122: touch recognition unit 123: object analysis unit
130: terminal information acquisition unit 131: ID acquisition unit
132: address acquisition unit 133: SN acquisition unit
140: frame acquisition unit 141: position acquisition unit
142: standard recognition unit 150: content wearing unit
151: overlapping part 152: gray waving part
153: Flaring part 160: Remind wearing part

Claims (10)

Receives and stores advertising content from an advertiser server, obtains user event information from a user terminal, scales the advertising content according to an advertising allocation area on a web browser of the user terminal, and wears the advertising content ), and an advertising unit for security management by processing predetermined data on the advertising content.
The method of claim 1, wherein the advertising unit,
a content receiver configured to receive and store advertisement content from the advertiser server;
an event acquisition unit for obtaining and collecting the event information from the user terminal;
a terminal information acquisition unit acquiring terminal information of the user terminal;
a frame acquiring unit acquiring scale information of an advertisement allocation area on the web browser executed on the user terminal; and
Wearing by analyzing the event information from the user terminal, tracking the advertisement content that matches the event information, and scaling the tracked advertisement content to an advertisement allocation area on the web browser running on the user terminal Characterized in that it comprises a content wearing unit to, customized target advertising system.
The method of claim 2, wherein the event information,
Characterized in that it includes at least one or more of text information, click information, or touch information input by a user on the user terminal.
The method of claim 2, wherein the terminal information,
Characterized in that it includes at least one or more of the serial number (SN) of the user terminal, login account information, or an IP access address to be accessed, the customized targeted advertising system.
The method of claim 3, wherein the event acquisition unit,
a keyword acquisition unit acquiring text information input on the user terminal;
a touch recognition unit that recognizes the user's action selected by clicking or touching the user terminal; and
And an object analysis unit for extracting an object included in the text information through the text information obtained by the keyword acquisition unit or extracting an object of an action recognized by the touch recognition unit. , customized targeted advertising system.
The method of claim 4, wherein the terminal information acquisition unit,
an ID acquisition unit that acquires ID (identification) information input by the user and distinguishes identity of the user terminal based on the ID information;
an address acquisition unit that obtains IP address information to which the user terminal accesses, and distinguishes identity of the user terminal; and
and a SN acquisition unit for obtaining a serial number of the user terminal to distinguish the identity of the user terminal.
The method of claim 2, wherein the frame acquisition unit,
a position acquisition unit that acquires at least one piece of position information of an advertisement allocation area on a web browser on the user terminal from an access server accessed by the user terminal; and
and a standard recognizing unit acquiring at least one scale information of an advertisement allocation area on the web browser on the user terminal from a connection server accessed by the user terminal.
The method of claim 7, wherein the content wearing unit,
The event information from the user terminal is analyzed to track the advertisement content matching the event information, and the tracked advertisement content is matched with the position information of the advertisement allocation area on the web browser running on the user terminal. an overlapping unit configured to wear the advertisement content in the advertisement allocation area by customizing scale information; and
and a gray waving unit for changing the gray level of the advertising content worn by the overlapping unit for a predetermined period at predetermined intervals.
The method of claim 7, wherein the content wearing unit,
The event information from the user terminal is analyzed to track the advertisement content matching the event information, and the tracked advertisement content is matched with the position information of the advertisement allocation area on the web browser running on the user terminal. an overlapping unit configured to wear the advertisement content in the advertisement allocation area by customizing scale information; and
characterized in that it comprises a flaring unit for arranging a background plaid pattern on the rear side of the advertising content worn by the overlapping unit and causing the background plaid pattern to appear during a predetermined period at predetermined intervals. Targeted advertising system.
The method of claim 8 or 9, wherein the content wearing unit,
Further comprising a focusing recognition unit for tracking the eye focus of the user's face,
The focusing recognition unit,
The customized targeting advertisement system, characterized in that, if the movement of the eye focus of the user is directed to the advertisement content, the predetermined period is arbitrarily ended.

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