KR101761211B1 - system and apparatus for service of advertisement, method thereof and computer readable medium storing the method - Google Patents

Abstract

The present invention relates to an advertisement providing method, and more particularly, to an advertisement service providing system capable of transmitting a customized advertisement based on user's propensity information, an apparatus and method for the same, and a recording medium.
To this end, the advertisement service providing system according to an embodiment of the present invention generates advertisement request information according to a request of an application program and transmits the advertisement request information to the advertisement service providing apparatus, (CPM) advertisement data, CPM (Cost Per Mile) advertisement data, TCPC (Targeted Cost Per Click) advertisement data, and a CPC Cost per click) advertisement data and stores the received advertisement data in the advertisement data storing unit. When the advertisement request information is received from the terminal, the advertisement data is searched according to a predetermined priority based on the received advertisement request information And transmitting the advertisement data to the terminal device You can also configure it.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement service providing system, an apparatus and method for the advertisement service providing system, and a recording medium,

The present invention relates to an advertisement providing method, and more particularly, to an advertisement service providing system capable of transmitting a customized advertisement based on user's propensity information, an apparatus and method for the same, and a recording medium.

2. Description of the Related Art [0002] With the recent improvements in the performance of mobile terminal devices and the rapid development of wireless network technology, mobile terminal devices have been used for a variety of purposes beyond the conventional simple phone applications. The services that can be provided are also increasing.

In accordance with such trends, various application programs that can be executed by portable terminal devices as well as general users and manufacturers of portable terminal devices are developed and distributed.

In addition, various attempts have been made to provide advertisements through a mobile terminal device in the field of existing online advertising. However, in the past, there has been no method that can effectively provide an advertisement using an application program executed in a portable terminal apparatus.

Particularly, an advertisement providing method using SMS (Short Message Service) or MMS (Multimedia Messaging Service) service using a conventional portable terminal device is a method of unilaterally sending an advertisement service provider to various portable terminal devices, It is difficult for the user to receive a large number of spam advertisements.

Depending on how the advertiser pays the advertising fee, there may be a variety of advertising methods, among which CPM (Cost Per Mile) is a flat fee method that pays a fixed ad fee only for advertiser-defined ad exposures. , And CPC (Cost Per Click) is a pay-as-you-go method that pays advertising fees only when a user clicks on an advertisement.

However, the above-mentioned various advertisement methods also have a disadvantage in that the advertisement efficiency is low because it is a method of unilaterally sending the advertisement without considering the user's propensity information.

The present invention has been proposed in order to solve the above-mentioned problems, and it is an object of the present invention to provide an advertisement service providing system capable of providing advertisement through an application program executed in a terminal device including a portable terminal device, In order to solve the problem.

It is another object of the present invention to provide an advertisement service providing system capable of efficiently providing advertisements of various advertisement methods, an apparatus and a method therefor, and a recording medium.

According to another aspect of the present invention, there is provided an advertisement service providing system for generating advertisement request information according to a request of an application program and transmitting the advertisement request information to an advertisement service providing apparatus, (Targeted Cost Per Mile), which is a flat fee admission data set with targeting information for each advertisement data, CPM (Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement Advertisement) At least one of advertisement data (Cost Per Mile), TCPC (Targeted Cost Per Click) which is the amount-based advertisement data in which the targeting information is set according to the advertisement data, and CPC (Cost Per Click) And the advertisement request information is received from the terminal device An advertisement service providing device for searching the advertisement data according to a predetermined priority based on the received advertisement request information and transmitting the matching advertisement data to the terminal device.

According to another aspect of the present invention, there is provided an advertisement service providing apparatus including a service communication unit for transmitting and receiving data through a communication network, an advertisement storing unit for storing and managing at least one advertisement data, (CPM) (Cost Per Mile), which is a flat fee advertisement data, and CPM (Cost Per Mile), in which targeting information per advertisement data is not set. At least one of advertisement data of TCPC (Target Cost Per Click) which is data and CPC (Cost Per Click) which is general purpose advertisement data in which targeting information by advertisement data is not set is received and stored in the advertisement storage unit, , Terminal information, and application program information. And a service control unit for searching the advertisement data based on at least one of the user information, the terminal information, and the application program information according to a predetermined priority when the request information is received, and transmitting the matched advertisement data to the terminal device .

In this case, the advertisement storage unit may include a targeting advertisement database in which targeting information for each piece of advertisement data is set, a general advertisement database in which targeting information for each piece of advertisement data is not set, and a basic advertisement database for storing basic advertisement data.

At this time, if there is no matching advertisement data, the service control unit can extract predetermined basic advertisement data and transmit it to the terminal device.

At this time, the basic advertisement data may be at least one of the basic advertisement data preset by the service control unit or the basic advertisement data preset by the advertiser.

When the advertisement request information including at least one of the user information, the terminal information, and the application program information is received from the terminal device, the service control unit transmits the advertisement information including at least one of the user information, the terminal information, , CPM, TCPC, and CPC advertisement data, and then transmits matched advertisement data to the terminal device.

At this time, the service control unit compares the targeting information of the TCPM advertisement data set with the targeting information for each advertisement data based on at least one of the terminal information and the application program information when retrieving the TCPM advertisement data, and searches for matching TCPM advertisement data do.

At this time, when searching for CPM advertisement data, the service control unit may extract the CPM advertisement data of high probability information according to predetermined probability information, and transmit the extracted CPM advertisement data to the terminal device.

At this time, the service control unit obtains the user tendency information stored in the user management unit based on the user information received from the terminal device at the time of retrieving the TCPC advertisement data, and obtains the TCPC advertisement data It is possible to search for matching TCPC advertisement data.

At this time, when searching for CPC advertisement data, the service control unit may extract the CPC advertisement data having high probability information according to the predetermined probability information, and send the CPC advertisement data to the terminal device.

(여기서,

는 광고 데이터

의 확률정보,

는 광고 데이터

의 광고당 일일 보장 노출 수,

은 총 광고 데이터의 수이다.)일 수 있다.Here, the probability information at the time of retrieving the CPM advertisement data is

(here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Daily guaranteed impressions per ad,

Is the total number of advertisement data).

(여기서,

는 광고 데이터

의 확률정보,

는 광고 데이터

의 광고당 클릭 단가,

은 총 광고 데이터의 수이다.)일 수도 있다.The probability information at the time of retrieving the CPC advertisement data is

(here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Click price per ad,

Is the total number of advertisement data).

The advertisement service providing apparatus may further include a charging unit for performing charging from an advertiser who has transmitted the advertisement data.

According to another aspect of the present invention, there is provided a method of providing advertisement services, the method comprising: providing a target cost per Mile (TCPM) At least one of advertisement data (Cost Per Mile), TCPC (Targeted Cost Per Click) which is the amount-based advertisement data in which the targeting information is set according to the advertisement data, and CPC (Cost Per Click) Receiving advertisement information including at least one of user information, terminal information, and application program information from a terminal device, receiving at least one of user information, terminal information, and application program information The advertisement data to be transmitted is retrieved according to the preset priority And an advertisement transmission step of transmitting the retrieved advertisement data to the terminal device when the advertisement data is retrieved in the retrieving step.

At this time, the searching step may include a first searching step of comparing at least one piece of terminal information or application program information received from the terminal device with the TCPM advertisement data set for targeting by advertisement data, A second search step of extracting CPM advertisement data of high probability information according to predetermined probability information of CPM advertisement data for which no targeting information is set if there is no advertisement data, A third retrieval step of retrieving user preference information based on user information received from the terminal device and comparing the user preference information with TCPC advertisement data set for the advertisement data according to the advertisement data, Without data, CPC ad data without targeting information If there is no fourth search advertisement data extracted in the step and the fourth search step of extracting CPC line data of the high probability information according to predetermined probability information, it can be made to the fifth search step of extracting basic advertisement data set group.

According to an aspect of the present invention, there is provided a computer readable recording medium storing a program for causing a computer to function as: TCPM (Targeted Cost Per Mile) CPC (Cost Per Click) which is advertisement data, CPC (Targeted Cost Per Click) which is the amount-based advertisement data in which the targeting information is set according to the advertisement data, and CPC A step of receiving and storing one piece of advertisement data, a step of acquiring advertisement request information including at least one of user information, terminal information, and application program information, at least one of user information, terminal information, The advertisement data to be transmitted is searched according to the predetermined priority and added The delivering step and the step of providing the extracted advertisement data.

According to the present invention, an advertisement program is provided to an application program through an advertisement platform installed in a terminal device, so that an application program provider providing an advertisement space can obtain an advertisement revenue.

According to the present invention, a customized advertisement based on user's propensity information is transmitted to a terminal device, so that a user can use an advertisement service suited to his / her propensity.

According to the present invention, it is possible to more easily provide various types of advertisements in various application programs, thereby improving advertisement efficiency.

1 is a block diagram illustrating a main configuration of an advertisement service providing system according to an embodiment of the present invention.
2 is a block diagram illustrating a platform structure of a terminal device according to an embodiment of the present invention.
3 is a block diagram showing a main configuration of the terminal device shown in FIG.
4 is a block diagram showing an advertisement service providing apparatus according to an embodiment of the present invention shown in FIG.
5 is a flowchart illustrating an advertisement providing method in a terminal device according to an embodiment of the present invention.
6 is a flowchart illustrating a first embodiment of an advertisement providing method in an advertisement service providing apparatus according to an embodiment of the present invention.
7 is a flowchart illustrating a second embodiment of an advertisement providing method in an advertisement service providing apparatus according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. However, the detailed description of known functions and configurations incorporated herein will be omitted when it may unnecessarily obscure the subject matter of the present invention. This is to omit the unnecessary description so as to convey the key of the present invention more clearly without fading. Also, the terms first, second, etc. are used for describing various components and are used only for the purpose of distinguishing one component from another component, and are not used to define the components.

The same reference numerals are used for portions having similar functions and functions throughout the drawings.

Hereinafter, an advertisement service providing system according to an embodiment of the present invention will be described.

1 is a block diagram illustrating a main configuration of an advertisement service providing system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement service providing system 100 of the present invention includes a terminal device 10 and an advertisement service providing device 20.

The terminal device 10 generates advertisement request information according to a request of an application program to be executed and transmits the advertisement request information to the advertisement service providing apparatus 20 and receives advertisement data corresponding to the advertisement request information from the advertisement service providing apparatus 20 And inserts the received advertisement data into the user interface screen of the currently executed application program and outputs the inserted advertisement data.

The terminal device 10 according to the embodiment of the present invention may be used in a mobile communication terminal device such as a smart phone, a tablet PC, a portable media player (PMP), a personal digital assistant (PDA) It is preferable to use an apparatus capable of receiving an application program and advertisement data using a wireless communication network. However, the present invention is not limited thereto. Any apparatus that can interwork with a wired or wireless communication network, such as a computer or a notebook computer, Applicable.

More specifically, the configuration and operation of the terminal device 10 will be described later with reference to Fig.

The advertisement service providing apparatus 20 includes a TCPM (Targeted Cost Per Mile), which is the fixed advertisement data in which the targeting information is set according to the advertisement data by the advertiser, a CPM (Cost Per Mile), which is the flat advertising data in which the targeting information is not set by the advertisement data, At least one of advertisement data of at least one of TCPC (Targeted Cost Per Click), which is weighted amount advertisement data in which data-specific targeting information is set, and CPC, which is weighted advertisement data in which no targeting information is set according to advertisement data, When the advertisement request information is received from the terminal device 10, the advertisement data is searched according to the predetermined priority order based on the received advertisement request information, and then the matched advertisement data is transmitted to the terminal device 10 .

The configuration and operation of a more specific advertisement service providing apparatus 20 will be described later with reference to FIG.

In order to use the advertisement service providing system 100 according to the embodiment of the present invention, it is preferable that an advertisement platform capable of providing an advertisement service is installed in the terminal device 10 in advance.

The above-mentioned advertisement platform is a part that supports the advertisement providing function through the application program between the operating system (OS) of the terminal device 10 and the application program, and can execute various contents such as game, music, Advertisement data is provided through an application programming interface (API) during execution of an application program providing various services such as an application program, a messenger, and a location search service, and advertisement data is inserted into a user interface screen of an application program to be executed And outputting the same.

2, the terminal device 10 generally includes a terminal hardware 11 and a terminal operating system 12. [

The terminal hardware 11 refers to the physical environment of the terminal device 10 such as a CPU (Central Processing Unit) and a modem chip processor of a terminal supporting a communication environment. The terminal operating system 12 is a terminal device, And is generally installed by a terminal manufacturer or a communication service business provider.

The terminal device 10 further includes a separate terminal platform capable of replacing some functions of the terminal operating system 12 or providing a new service such as an advertisement service, such as the advertisement platform 13 according to the embodiment of the present invention You may.

Here, the advertisement platform 13 may exist independently of the terminal operating system 12, and the advertisement platform 13 and the terminal operating system 12 may be implemented as a single platform. At this time, if the advertisement platform 13 exists in a form independent of the terminal operating system 12, the advertisement platform 13 operates in the same manner regardless of the type of the terminal operating system 12. [

The operation process of the advertisement platform 13 according to the embodiment of the present invention will now be described in more detail. The currently executing application program 14 transmits an advertisement request API message to the advertisement platform 13 in order to receive the advertisement data The advertisement platform 13 generates advertisement request information according to the request of the application program 14 and then generates the advertisement request information using the terminal hardware 11 through the terminal operating system 12 to the advertisement service providing apparatus 20 shown in FIG. And transmits the generated advertisement request information.

Thereafter, when the advertisement data is received from the advertisement service providing apparatus 20, the advertisement platform 13 transmits the advertisement data received to the user interface 15 on the application program 14 via the API message, And outputs the advertisement data received through the user interface 15 screen.

A more specific method of providing an advertisement will be described later.

3 is a block diagram showing a main configuration of the terminal device shown in FIG.

1 to 3, a terminal device 10 of the present invention includes a terminal communication unit 16, a terminal storage unit 17, and a terminal control unit 18.

The terminal communication unit 16 transmits and receives information related to the advertisement service through a communication network. In particular, the terminal communication unit 16 transmits advertisement request information to be described later to the advertisement service providing apparatus 20 and receives advertisement data from the advertisement service providing apparatus 20 .

The terminal communication unit 16 of the present invention may be connected to the advertisement service providing apparatus 20 through a wireless LAN (WLAN), a Wi-Fi, a Wibro, a WiMAX, a High Speed Downlink Packet Access However, the present invention is not limited thereto. For example, a wired communication method such as Ethernet, xDSL (ADSL, VDSL), HFC (Hybrid Fiber Coaxial Ca), FTTC Curb, and Fiber To The Home (FTTH).

In addition, the terminal communication unit 16 of the present invention includes all other well-known or later-developed wireless communication or wired communication methods.

The terminal storage unit 17 stores advertisement service related information, and stores at least one of user information, terminal information, and application program information.

Here, the user information means the identification information of the terminal device 10, for example, the mobile phone number and the terminal identification information may be included therein.

The terminal information refers to terminal operating system information currently installed in the terminal. Generally, the terminal device 10 includes an operating system installed by a terminal manufacturer or a communication service provider, As well.

In addition, the application program information refers to information related to an application program requesting advertisement reception among currently executed application programs.

The terminal storage unit 17 may temporarily or permanently store the received advertisement data when the advertisement data is received from the advertisement service providing apparatus 20. [

The terminal storage unit 17 according to the embodiment of the present invention may be a flash memory, a hard disk, a memory of a multimedia card micro type (for example, SD or XD memory) And a storage medium such as a RAM, a ROM, and the like.

The terminal control unit 18 is responsible for overall control of the terminal device 10 and may be, for example, a central processing unit (CPU).

In particular, when the application program is executed, the terminal control unit 18 of the present invention transmits advertisement request information including at least one of user information, terminal information, and application program information stored in the terminal storage unit 17, Transmits the generated advertisement request information to the advertisement service providing apparatus 20, receives the advertisement data corresponding to the advertisement request information from the advertisement service providing apparatus 20, and displays the user interface screen As shown in FIG.

The terminal device 10 of the present invention may further include a display unit 19 for visually displaying various functions executed in the terminal device 10 and supporting a user interface of the application program. The display unit 19 may be implemented as a display unit such as a liquid crystal display (LCD), a light emitting diode (LED), an organic light emitting diode (OLED), a flexible display, or a 3D display In the case of the display unit 19 having a touch screen, the function corresponding to an input unit (not shown) to be described later can be performed at the same time.

3, the terminal apparatus 10 further includes an input unit (not shown) for transmitting an electrical signal corresponding to a user input for controlling the operation of the terminal apparatus to the terminal control unit 18 The input unit (not shown) may be implemented by input means such as a keypad, a pointing device such as a touch pad, a touch screen, a joystick, and a mouse.

Hereinafter, an advertisement service providing apparatus 20 according to an embodiment of the present invention will be described.

4 is a block diagram showing an advertisement service providing apparatus according to an embodiment of the present invention shown in FIG.

1 and 4, an advertisement service providing apparatus 20 according to an embodiment of the present invention includes a service communication unit 21, an advertisement storage unit 22, a user management unit 23, and a service control unit 24 .

The service communication unit 21 transmits and receives advertisement service related information through a communication network. In particular, the service communication unit 21 receives advertisement request information from the terminal device 10 and transmits advertisement data to the terminal device 10.

The service communication unit 21 of the present invention can be connected to the terminal device 10 via wireless communication such as WLAN (Wireless LAN), Wi-Fi, WiBro, WiMAX, HSDPA However, the present invention is not limited thereto. For example, a wired communication method such as Ethernet, xDSL (ADSL, VDSL), Hybrid Fiber Coaxial Ca (FFC), Fiber to the Curb (FTTC) , And Fiber To The Home (FTTH).

In addition, the service communication unit 21 of the present invention includes all other widely known or future wireless communication or wired communication methods.

The advertisement storage unit 22 stores and manages at least one piece of advertisement data. The advertisement storage unit 22 includes a targeting advertisement database 22a in which targeting information for each piece of advertisement data is set, a general advertisement database 22b in which targeting information for each piece of advertisement data is not set, And a basic advertisement database 22c for storing advertisement data.

In this case, the targeting advertisement database 22a may include a TCPM database 22a_1 for storing TCPM advertisement data and a TCPC database 22a_2 for storing TCPC advertisement data. The general advertisement database 22b may include CPM advertisement data And a CPC database 22b_2 for storing a CPC database.

Here, the targeting information is information on a target to which the advertisement is to be transmitted. When the targeting information according to a suitable target for the advertisement data is received from the advertiser, the advertisement data and the targeting information may be mapped and stored in the advertisement storing unit 22.

A more detailed description of the targeting information will be described later.

The advertisement storage unit 22 according to the embodiment of the present invention may include all kinds of storage media such as RAM, ROM, hard disk, flash memory, CD-ROM, DVD as well as network access storage.

The user management unit 23 stores and manages user preference information, and stores and manages user preference information such as a user's sex, age range, residence area, hobby, and the like. At this time, the user management unit 23 may store user orientation information corresponding to the identification information of the terminal device 10 such as user information, a mobile phone number, or terminal identification information.

The service control unit 24 is responsible for the overall control of the advertisement service providing apparatus 20. The service control unit 24 is provided with a TCPM (Targeted Cost Per Mile) which is the fixed advertisement data in which the targeting information is set according to the advertisement data from the advertiser, CPC (Cost Per Click), which is advertisement advertisement data, CPC (Cost Per Mile) which is advertisement advertisement data, Targeted Cost Per Click (TCPC) , And stores the advertisement data in the advertisement storage unit 22.

At this time, it is controlled to store the TCPM advertisement data, which is the fixed advertisement data set by the advertisement data, in the TCPM database 22a_1, and the TCPC advertisement data which is the weighted advertisement data in which the targeting information is set according to the advertisement data, in the TCPC database 22a_2.

The CPM database 22b_1 stores the CPM advertisement data, which is the flat advertisement data in which the targeting information is not set according to the advertisement data, and the CPC advertisement data, which is the advertisement data in the amount of the regular amount in which the targeting information is not set per advertisement data, in the CPC database 22b_2 Can be controlled.

The above-described targeting information may be composed of a plurality of condition information, and will be described in more detail with reference to Table 1 below.

Referring to Table 1, the targeting advertisement database maps targeting information such as terminal information, application program information, sex, age, residence area, and hobby by advertisement data to the advertisement data and stores it.

For example, the advertisement data 1 can be set as a target when the application program information is a stock program, and the advertisement data 2 is targeted to a user whose sex is male, 30 age group, And the advertisement data 3 may be set as a target for the case where the terminal information is the Android OS, the application program information is the messenger program, the age is 20, the residential area is Seoul, and the hobby is the shopping user .

At this time, the TCPM advertisement data may store terminal information or application program information as condition information, and the TCPC advertisement data may store user incentive information as condition information, but the present invention is not limited thereto.

In addition, the advertiser can set the advertisement data to be transmitted only when all of the plurality of condition information is satisfied. The advertiser satisfies one of the plurality of condition information, or sets priority to a plurality of condition information, The advertisement data may be searched for and transmitted.

When the advertisement request information including at least one of the user information, the terminal information, and the application program information is received from the terminal device 10, the service control unit 24 stores the received user information, terminal information, CPM, CPC, and CPC advertisement data stored in the advertisement storage unit 22 based on at least one piece of information according to a predetermined priority, and then transmits matched advertisement data to the terminal device 10 .

At this time, the service control unit 24 can search in the order of TCPM, CPM, TCPC, and CPC advertisement data. When retrieving the TCPM advertisement data, targeting information of each advertisement data based on at least one of terminal information and application program information Is compared with the targeting information of the set TCPM advertisement data to determine whether there is matching TCPM advertisement data.

When there is no matching advertisement data, the CPM advertisement data is retrieved. When the CPM advertisement data is retrieved, the CPM advertisement data is extracted from the CPM advertisement data having high probability information according to the predetermined probability information and transmitted to the terminal device 10.

Here, the predetermined probability information means the probability information described in Equation (1).

는 광고 데이터

의 확률정보,

는 광고 데이터

의 광고당 일일 보장 노출 수,

은 총 광고 데이터의 수를 의미한다. 이때, 일일 보장 노출 수는 일일 보장되는 노출 수를 의미하는 것으로, 광고주의 설정에 따라 일일 보장 노출 수가 달라지게 된다.here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Daily guaranteed impressions per ad,

Is the total number of advertisement data. At this time, the daily guaranteed impressions are the number of guaranteed daily impressions, and the number of guaranteed guaranteed daily impressions varies according to the advertiser's setting.

For example, if the number of daily guaranteed impressions per advertisement of CPM advertisement data 1 is 3 and the sum of guaranteed daily impressions of total advertisement data is 5, the probability information P1 of CPM advertisement data 1 becomes 0.6. If the number of daily guaranteed impressions per advertisement of CPM advertisement data 2 is 2 and the sum of guaranteed daily impressions of total advertisement data is 5, the probability information P2 of CPM advertisement data 2 becomes 0.4.

The service control unit 24 extracts the CPM advertisement data 1 having high probability information and sends the extracted CPM advertisement data 1 to the terminal device 10. The daily guaranteed exposure number of the CPM advertisement data 1 becomes 2, In this way, when the daily guaranteed number of impressions decreases, the service control unit 24 searches for the TCPC advertisement data because the CPM advertisement data to be sent to the terminal apparatus 10 is no longer present.

At this time, the user preference information stored in the user management unit 23 is acquired based on the user information among the advertisement request information received from the terminal device 10, and the TCPC advertisement with the targeting information according to the advertisement data It is compared with the targeting information of the data to search for matching TCPC advertisement data.

Searching for matching TCPC advertisement data by acquiring user preference information based on user information may provide a service only to users who agree to provide user preference information.

When there is no matching TCPC advertisement data, the CPC advertisement data is searched, and when the CPC advertisement data is searched, the CPC advertisement data is extracted from the CPC advertisement data having high probability information according to the predetermined probability information and transmitted to the terminal device 10 .

Here, the predetermined probability information means probability information described in Equation (2).

는 광고 데이터

의 확률정보,

는 광고 데이터

의 광고당 클릭 단가,

은 총 광고 데이터의 수를 의미한다. 이때, 광고당 클릭 단가는 1회 클릭 시의 단가를 의미하는 것으로, 이때의 CPC 광고 데이터는 최대 광고 단가를 선정하여 저장하고 있는 것이 바람직하다.here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Click price per ad,

Is the total number of advertisement data. In this case, the click price per advertisement means the unit price at the time of one click, and the CPC advertisement data at this time preferably stores the maximum advertisement price.

For example, if the click price per advertisement of the CPC advertisement data 1 is 10 won and the sum of the click price per advertisement of the total advertisement data is 100 won, the probability information P1 of the CPC advertisement data 1 becomes 0.1. If the click price per advertisement of the CPC advertisement data 2 is 20 won and the sum of the click price per advertisement of the total advertisement data is 100 won, the probability information P2 of the CPC advertisement data 2 becomes 0.2.

Since P1> P2, the service control unit 24 extracts the CPC advertisement data 2 having high probability information, and sends out the CPC advertisement data 2 to the terminal device 10, and the CPC advertisement data 2 generates an accumulated click price of 20 won. Thereafter, when the CPC advertisement data 2 continues to be transmitted and reaches the maximum advertising unit price of 100 CPC of the CPC advertisement data 2, it is preferable that the CPC advertisement data 2 is not transmitted any more.

The advertisement service providing apparatus 20 according to the embodiment of the present invention can provide the advertisement service providing apparatus 20 with at least one of TCPM, CPM, TCPC, and CPC advertisement data based on at least one of user information, terminal information, However, the present invention is not limited thereto, and the advertisement data may be searched in various orders according to the setting of the advertisement service providing apparatus 20. [

For example, the advertisement data can be searched in various ways according to the setting of the service control unit 24, such as searching in the order of the advertisement data preferred by the advertiser, or searching the advertisement data in the order of the advertisement fee with high advertising fee.

A method of retrieving the TCPM, CPM, TCPC, and CPC advertisement data will be described again with reference to FIG.

The advertisement service providing apparatus 20 according to the embodiment of the present invention may further include a charging unit 25 for charging the advertisement fee from the advertiser who transmitted the advertisement data.

The advertisement service providing apparatus 20 of the present invention may be implemented as one or more servers operating in a server-based computing mode or a cloud-based computing system. In particular, the information transmitted and received through the advertisement service providing system 100 can be provided through a cloud computing function that can be permanently stored in the cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand. In the present invention, all information transmitted and received through the advertisement service providing system 100 may be stored in the cloud computing device on the Internet and transmitted to the terminal device 10 at any time.

Hereinafter, an advertisement providing method in the terminal device 10 will be described.

5 is a flowchart illustrating an advertisement providing method in a terminal device according to an embodiment of the present invention.

Referring to FIGS. 1 and 5, when an application program is executed (S101), the terminal device 10 determines whether an application program to be executed is an advertisement request (S103) The terminal information, and the application program information, at step S105. For example, advertisement request information including user information and terminal information may be generated, and advertisement request information including user information and application program information may be generated. In addition, advertisement request information including user information, terminal information, and application program information may be generated.

The generated advertisement request information is transmitted to the advertisement service providing apparatus 20 (S107). When the advertisement data is received from the advertisement service providing apparatus 20 (S109), the advertisement request information is received through the user interface of the application program requesting the advertisement And outputs the advertisement data (S111).

In the case of outputting the advertisement data received through the user interface of the application program, the advertisement can be inserted and output in the user interface screen of the application program. At this time, the advertisement received at the upper, lower, left, And may output the advertisement data.

As described above, the customized advertisement can be provided to the application program running through the advertisement platform installed in the terminal device 10, so that the application provider providing the advertisement space can obtain the advertisement revenue.

Hereinafter, an advertisement providing method in the advertisement service providing apparatus 20 according to the embodiment of the present invention will be described.

6 is a flowchart illustrating a first embodiment of an advertisement providing method in an advertisement service providing apparatus 20 according to an embodiment of the present invention.

Referring to FIG. 1 and FIG. 6, the advertisement service providing apparatus 20 includes a TCPM, which is the flat fee advertisement data set with the advertisement information according to the advertisement data, CPM, which is the flat fee advertisement data in which the targeting information per advertisement data is not set, The TCPC advertisement data with the targeting information set and the TCPC advertisement data with the targeting information set are stored in the targeting advertisement database (step S201) (S205). If the targeting information is not set, the CPM advertisement data and the CPC advertisement data are stored in the general advertisement database S207.

Thereafter, when the advertisement request information is received from the terminal device (S215), the advertisement data search is performed according to the predetermined priority based on the received advertisement request information (S217), and the retrieved advertisement data is transmitted to the terminal device (S219).

The step S217 will be described in more detail with reference to FIG.

7 is a flowchart illustrating a second embodiment of an advertisement providing method in an advertisement service providing apparatus 20 according to an embodiment of the present invention.

1 and 7, when advertisement request information including user information, terminal information, and application program information is received from the terminal device 10 (S301), among the received advertisement request information, terminal information or application program information (Step S303). In step S303, the TCPM advertisement data is retrieved.

If there is no matching advertisement data, the CPM advertisement data for which the targeting information is not set is extracted according to the predetermined probability information (S307).

At this time, the CPM advertisement data having high probability information is extracted according to the preset probability information as shown in Equation (1). If there is no advertisement data to be extracted, the user information included in the advertisement request information is confirmed (S311) to acquire user orientation information (S313), and the TCPC advertisement data set with the targeting information based on the acquired user orientation information (S315). If there is no matching advertisement data (S317), the CPC advertisement data is extracted based on the user preference information according to predetermined probability information (S319).

At this time, the CPC advertisement data having high probability information is extracted according to the preset probability information as described in Equation (2). If there is no advertisement data to be extracted (S321), basic advertisement data is extracted (S323), and the extracted advertisement data is transmitted to the terminal device 10 (S325).

In this way, the advertisement efficiency can be further improved by transmitting the customized advertisement in consideration of the terminal information, the application program information, or the user's tendency information.

In addition, the advertisement providing method according to the embodiment of the present invention can be implemented as a computer readable code on a computer readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, and the like, alone or in combination, and includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (ROM), random access memory (RAM), flash memory, and the like, such as a magneto-optical medium such as a magneto-optical medium and a floppy disk, And hardware devices that are specifically configured to perform the functions described herein.

In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the present invention can be easily inferred by programmers of the technical field to which the present invention belongs.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, but, on the contrary, It will be appreciated by those skilled in the art that numerous changes and modifications can be made to the invention. And all such modifications and changes as fall within the scope of the present invention are therefore to be regarded as being within the scope of the present invention.

According to the present invention, a customized advertisement is transmitted to a terminal device based on user preference information, thereby improving advertisement efficiency of various advertisement methods and ultimately contributing to development of the advertisement service industry.

10: terminal device 11: terminal hardware 12: terminal operating system
13: Advertising platform 14: Application 15: User interface
16: terminal communication unit 17: terminal storage unit 18:
19: display unit 20: advertisement service providing apparatus
100: advertisement service providing system

Claims (16)

According to a request of an application program, advertisement request information is generated and transmitted to an advertisement service providing apparatus, advertisement data corresponding to the advertisement request information is received from the advertisement service providing apparatus, and the advertisement data is output through a user interface of the application program A terminal device; And
CPM (Cost Per Mile), which is a flat fee advertisement advertisement data-based targeted advertisement advertisement data-targeted advertisement advertisement data, (CPC) (Target Cost Per Click), CPC (Cost Per Click), which is a target amount of advertisement data in which targeting information for each piece of advertisement data is not set, and stores the received advertisement data. When advertisement request information is received from the terminal, And the advertisement service providing apparatus for searching the advertisement data based on the received advertisement request information according to a predetermined priority and transmitting matching advertisement data to the terminal apparatus,
The advertisement service providing apparatus includes:
Wherein the advertisement information includes at least one of user information, terminal information, and application program information from the terminal device, and when the advertisement request information includes at least one of user information, terminal information, and application program information, TCPC, and CPC advertisement data, and transmits matched advertisement data to the terminal device,
Wherein the CPM advertisement data having no targeting information by the advertisement data is extracted from the CPM advertisement data and the CPM advertisement data of high probability information is transmitted to the terminal device according to predetermined probability information when the CPM advertisement data is retrieved system. A service communication unit for transmitting and receiving data through a communication network;
An advertisement storage unit for storing and managing at least one advertisement data;
A user management unit for storing and managing user preference information; And
CPM (Cost Per Mile), which is a flat fee advertisement advertisement data-based targeted advertisement advertisement data-targeted advertisement advertisement data, (CPC) (Cost Per Click), which is target-cost-per-click (TCPC), and amount-based advertisement data in which targeting information per advertisement data is not set, and stores the received advertisement data in the advertisement storage unit. When the advertisement request information including at least one of the terminal information, the application information, and the application program information is received, the advertisement data is searched in accordance with a predetermined priority based on at least one of the user information, the terminal information, And then transmits the matching advertisement data to the terminal device Back,
The service control unit,
Wherein the advertisement information includes at least one of user information, terminal information, and application program information from the terminal device, and when the advertisement request information includes at least one of user information, terminal information, and application program information, TCPC, and CPC advertisement data, and transmits matched advertisement data to the terminal device,
Wherein the CPM advertisement data having no targeting information by the advertisement data is extracted from the CPM advertisement data and the CPM advertisement data of high probability information is transmitted to the terminal device according to predetermined probability information when the CPM advertisement data is retrieved Device. [Claim 3 is abandoned upon payment of the registration fee.] The method of claim 2, wherein the advertisement storage unit
A targeting advertisement database in which targeting information by advertisement data is set;
A general advertisement database in which targeting information for each advertisement data is not set; And
A basic advertisement database for storing basic advertisement data;
Wherein the advertisement service providing apparatus comprises: [Claim 4 is abandoned upon payment of the registration fee.] 3. The apparatus of claim 2, wherein the service control unit
And if the matching advertisement data does not exist, extracts the predetermined basic advertisement data and transmits the extracted basic advertisement data to the terminal device. [Claim 5 is abandoned upon payment of registration fee.] 5. The method of claim 4, wherein the basic advertisement data
Wherein the advertisement service providing unit is at least one of basic advertisement data preset by the service control unit or basic advertisement data preset by an advertiser. delete [7] has been abandoned due to the registration fee. 3. The apparatus of claim 2, wherein the service control unit
When the TCPM advertisement data is retrieved, the TCPM advertisement data is compared with the targeting information of the TCPM advertisement data for which the targeting information for each advertisement data is set based on the terminal information or the application program information. Device. delete [Claim 9 is abandoned upon payment of registration fee.] 3. The apparatus of claim 2, wherein the service control unit
The method comprising: acquiring user preference information stored in the user management unit based on the user information received from the terminal device when retrieving TCPC advertisement data; And searches for TCPC advertisement data matching with the targeting information of the advertisement service. [Claim 10 is abandoned upon payment of the registration fee.] 3. The apparatus of claim 2, wherein the service control unit
When the CPC advertisement data is retrieved, the CPC advertisement data for which the targeting information for each piece of the advertisement data is not set, extracts the CPC advertisement data of the high probability information according to the predetermined probability information, and transmits the extracted CPC advertisement data to the terminal device. [Claim 11 is abandoned upon payment of the registration fee.] 3. The method of claim 2, wherein the probability information at the time of retrieving the CPM advertisement data is

(here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Daily guaranteed impressions per ad,

Is the total number of ad data.)
The advertisement service providing apparatus comprising: [12] has been abandoned due to the registration fee. 11. The method of claim 10, wherein the probability information at the time of retrieving the CPC advertisement data is

(here,

Lt; RTI ID =

Probability information,

Lt; RTI ID =

Click price per ad,

Is the total number of ad data.)
The advertisement service providing apparatus comprising: [13] has been abandoned due to the registration fee. 3. The method of claim 2,
A billing unit for performing billing from an advertiser who has transmitted the advertisement data;
Wherein the advertisement service providing apparatus further comprises: CPM (Cost Per Mile), which is a flat fee advertisement advertisement data-based targeted advertisement advertisement data-targeted advertisement advertisement data, An advertisement storing step of receiving and storing at least one piece of advertisement data among TCPC (Target Cost Per Click) and CPC (Cost Per Click), which is regular amount advertisement data in which targeting information per advertisement data is not set;
Receiving advertisement request information including at least one of user information, terminal information, and application program information from a terminal device;
Searching for TCPM, CPM, TCPC, and CPC advertisement data in the order of at least one of the user information, terminal information, and application program information, and then extracting matched advertisement data;
And an advertisement transmission step of transmitting the retrieved advertisement data to the terminal device when the advertisement data is retrieved in the retrieving step,
The retrieving step comprises:
A first search step of searching for TCPM advertisement data matching with the targeting information of the TCPM advertisement data set by the advertisement data based on the terminal information or the application program information received from the terminal device;
A second retrieval step of extracting CPM advertisement data of high probability information according to predetermined probability information of CPM advertisement data for which no targeting information is set if there is no advertisement data retrieved in the first retrieval step;
If there is no advertisement data to be extracted in the second search step, the user preference information is acquired on the basis of the user information received from the terminal device, and then the user preference information is acquired from the TCPC advertisement data A third search step of searching for matching TCPC advertisement data;
A fourth retrieving step of extracting CPC advertisement data of high probability information according to predetermined probability information of CPC advertisement data for which no targeting information is set if there is no retrieved advertisement data in the third retrieving step; And
A fifth retrieval step of extracting predetermined basic advertisement data if there is no advertisement data to be extracted in the fourth retrieval step;
The method of claim 1, delete delete

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