KR20210079716A - Augmented Reality Advertising System and Method Maximizing Advertising Effect - Google Patents

Abstract

The present invention relates to an augmented reality advertisement system maximizing an advertising effect and a method thereof and, more specifically, to an augmented reality advertisement system capable of maximizing an advertising effect by enabling a user to acquire an advertisement (coupon/event/local advertisement), which is set with a distribution position by an advertiser, through an object collecting action (augmented reality game) when the advertisement is distributed to the corresponding position through an object of augmented reality regarded as a medium, and a method thereof. To achieve the purpose, in regard to an advertisement server using augmented reality, the present invention includes: a service management means registering an advertisement type and its detailed information transmitted from an advertiser terminal and object selection information of each advertisement in a databases; and a service processing means, when receiving a user ID and terminal information from a user terminal, searching the database for the corresponding user information and providing the same, searching the database for an advertisement corresponding to position information of the user terminal and distributing the same through a preset object regarded as a medium, and, when receiving a collection signal from the user terminal, transmitting a success message or a fail message through a message transmitter by determining success/fail based on a collection success rate of the corresponding object, while storing the collected object in a storage of the corresponding user in the database when the success message is transmitted to the user terminal.

Description

Augmented Reality Advertising System and Method Maximizing Advertising Effect

The present invention relates to an augmented reality advertisement system and method maximizing an advertisement effect, and more particularly, to a system and method for providing location-based advertisement through an augmented reality object as a medium.

Augmented Reality (AR) is a technology that superimposes virtual objects on the real world that users see with their eyes.

It is also called Mixed Reality (MR) because the real world and the virtual world with additional information are combined in real time and displayed as a single image.

Augmented reality, a concept that complements the real world with a virtual world, uses a virtual environment created with computer graphics, but the main role is the real environment. Computer graphics serve to provide additional information necessary for the real environment. This means that the distinction between the real environment and the virtual screen is blurred by overlapping the 3D virtual image on the actual image the user is viewing.

Virtual reality technology immerses the user in the virtual environment, making it impossible to see the real environment. However, augmented reality technology, in which the real environment and virtual objects are mixed, allows the user to see the real environment, providing better realism and additional information. For example, if you illuminate the surroundings with a smartphone camera, information such as the location and phone number of a nearby store is displayed in a stereoscopic image.

marked

A method for maximizing the advertising effect using such augmented reality technology is required.

In order to meet the above requirements, the present invention distributes advertisements (coupons/events/local advertisements) for which the distribution location is set by the advertiser to the corresponding location using an augmented reality object as a medium, allowing the user to collect the object. An object of the present invention is to provide an augmented reality advertisement system and method capable of maximizing advertisement effects by enabling advertisements to be obtained through an action (augmented reality game).

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention not mentioned can be understood by the following description, and will be more clearly understood by the examples of the present invention. Moreover, it will be readily apparent that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve the above object, an apparatus of the present invention provides an advertisement server using augmented reality, comprising: a service management means for registering an advertisement type received from an advertiser terminal, detailed information thereof, and object selection information of each advertisement in a database; And as the user ID and terminal information are received from the user terminal, the user information is retrieved from the database and provided, and advertisements corresponding to the location information of the user terminal are retrieved from the database and a preset object is distributed through a medium. And, upon receiving the collection signal from the user terminal, success/failure is determined based on the collection success rate of the corresponding object, and a success message or a failure message is transmitted through the message transmission means, but the success message is transmitted to the user terminal In this case, it includes a service processing means for storing the collected object in the storage box of the user in the database.

On the other hand, in the method of the present invention for achieving the above object, in the advertisement method in an advertisement service server, an advertisement registration step of registering an advertisement type received from an advertiser terminal, detailed information thereof, and object selection information of each advertisement in a database ; retrieving and providing the corresponding user information in the database in response to receiving the user ID and terminal information from the user terminal; retrieving an advertisement corresponding to the location information of the user terminal in the database and distributing a preset object through a medium; transmitting a success message or a failure message to the user terminal by determining success/failure based on the collection success rate of the corresponding object as the collection signal is received from the user terminal; and when the success message is transmitted to the user terminal, storing the collected object in a storage box of the corresponding user in the database.

In addition, another method of the present invention for achieving the above object is an advertisement method in a user terminal, comprising the steps of accessing an advertisement service server and transmitting a user ID and terminal information; outputting the user information received from the advertisement service server through a screen; transmitting current location information to the advertisement service server as the augmented reality screen is activated, and displaying the objects received from the advertisement service server to move on the screen; a message transmission step of transmitting a collection signal to the advertisement service server when a collection command is input from a user and receiving a success message or a failure message; and outputting an advertisement included in a corresponding object upon receiving a success message from the advertisement service server.

In the present invention as described above, when an advertisement (coupon/event/local advertisement) whose distribution location is set by the advertiser is distributed to the location using an augmented reality object as a medium, the user collects the object (augmented reality game). ) through which advertisements can be obtained, there is an effect of maximizing the advertisement effect.

1 is a configuration diagram of an augmented reality advertisement system according to an embodiment of the present invention;
2 is an exemplary view of a service application of a user terminal according to the present invention;
3 is a flowchart of an embodiment of an augmented reality advertising method according to the present invention;
4 is an exemplary view of an object collecting process of augmented reality according to the present invention;
5 is an exemplary view of various tools for collecting augmented reality objects according to the present invention;
6 is another exemplary view of various tools for collecting augmented reality objects according to the present invention;
7 is an exemplary view of a coupon box among storage box information according to the present invention;
8 is an exemplary view of a process of letting go of an augmented reality object according to the present invention;
9 is an exemplary diagram of an augmented reality object tagged with a footer according to the present invention.

The above-described objects, features, and advantages will become more clear through the detailed description described below in detail with reference to the accompanying drawings, and accordingly, those of ordinary skill in the art to which the present invention pertains can understand the technical spirit of the present invention. can be easily implemented. In addition, in describing the present invention, if it is determined that a detailed description of a known technology related to the present invention may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted.

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of an augmented reality advertisement system according to an embodiment of the present invention.

As shown in FIG. 1, the augmented reality advertisement system according to the present invention includes a terminal 10 and an advertisement service server 20, wherein the terminal 10 is an advertiser terminal 11, an administrator terminal 12, and a user terminal 13 , and the advertisement service server 20 includes a service management unit 21 , a database 22 , a service processing unit 23 , a database management unit 24 , and a message transmission unit 25 . .

First, the terminal 10 will be described.

The advertiser terminal 11 is a terminal used by the advertiser to request an advertisement. Generally, a personal computer (PC) that can be connected to the advertisement service server 20 through the wired Internet is preferable, but a terminal capable of wireless Internet access (for example, , laptops, smartphones, etc.)

The advertiser terminal 11 transmits the advertisement type (coupon/event/local advertisement) input from the advertiser to the advertisement service server 20 to register the advertisement. At this time, the advertiser terminal 11 receives detailed information about advertisements (the number and distribution location of advertisements) and object selection information of each advertisement from the advertiser together with the advertisement type, and registers it in the advertisement service server 20 . In this case, if the advertiser does not input the distribution location and object selection information, the administrator arbitrarily sets the distribution location and the type of object that is the delivery medium of each advertisement.

Here, the distribution number of advertisements means the number of three-dimensional images, that is, objects of augmented reality, which are mediums for delivering advertisements, and the distribution location of advertisements is the location where the advertisement requested by the advertiser should be distributed. Daehak-ro, COEX Mall, subway stations, etc.) or business names (eg, E-Mart, Lotte Mart, Everland, etc.). This distribution location information is stored in association with GPS location information in the advertisement service server 20 .

That is, the advertiser terminal 11 is provided with an advertisement registration screen after performing a login process by accessing the advertisement service server 20 . The advertisement registration screen contains a field to record whether the advertisement to be registered is an advertisement containing coupon information, an advertisement containing event information, or an advertisement containing promotional information in a specific region, as well as additional information (advertisement content, etc.). It includes a field to record the distribution number and distribution location of the advertisement together with a field to record.

In addition, the advertisement registration screen includes a field for selecting the type and type of an object that is an advertisement medium. The type of object can be arbitrarily selected according to the taste of the designer, and in an embodiment of the present invention, an insect will be described as an example. When the type of the object is an insect, the type may include a butterfly, a dragonfly, a grasshopper, a ladybug, and the like.

In addition, when the advertisement service is provided free of charge, advertisement information registered from the advertiser is directly registered in the database 22 and serviced to the user terminal 13 of the corresponding location, but in the case of providing the advertisement service for a fee, a predetermined payment process After passing through, advertisement information registered from the advertiser is registered in the database 22 . In this case, the distinction between paid and free may be determined according to the operation and revenue of the service.

The manager terminal 12 is a terminal used by an administrator who manages the advertisement service server 20, and is generally a PC (Personal Computer) that can be connected to the advertisement service server 20 through a wired Internet. Possible terminals (eg, laptops, smartphones, etc.) are also possible.

After accessing the advertisement service server 20 , the manager terminal 12 can allow the manager to manage information stored in the database 22 of the advertisement service server 20 when it is confirmed that the manager is an administrator through a predetermined authentication process. let it be

That is, the manager terminal 12 requests advertisement generation based on information registered from the advertiser terminal 11, and allows the administrator to manage a series of services such as creation/editing/deletion of subscribed user information and objects. to provide a smooth advertising service.

The user terminal 13 is a terminal that receives the advertisement requested by the advertiser from the advertisement service server 20 through the advertiser terminal 11, and is a smart terminal that can access the Internet through Wi-Fi or 3G wireless network, which is widely used recently. A phone is preferred. These smartphones are equipped with various hardware, especially GPS sensors, acceleration sensors, and geomagnetic sensors.

(GeoMagnetic Sensor) is equipped, so its utilization is very high.

The user terminal 13 provides an object (three-dimensional image), which is a medium that delivers advertisements, to the user through augmented reality, and when the user normally collects the object through a collecting action (a kind of game using augmented reality), that is, When a certain part (for example, 80% or more) of an object enters the collection tool on the screen of the user terminal 13, when the user's collection request is input, a collection signal is transmitted to the advertisement service server 20, and the advertisement service server 20 ), the advertisement can be obtained only when a success message is sent.

As mentioned above, some advertisements store coupons, which can stimulate the desire of the user to collect insects from the point of view of the user who cannot know the contents until the insects are caught. By providing insects in the form of games that provide ecological information as well as real photos of insects, users' desire to collect insects can be further increased.

Next, each component of the advertisement service server 20 will be described.

The service management unit 21 performs the connection processing of the advertiser terminal 11, and detailed information (the number of advertisements distributed, the distribution location, etc.) along with the advertisement type (coupon/event/local advertisement) from the advertiser terminal 11 that is normally connected. ) and object selection information are provided and stored in the database 22 . At this time, based on the object selection information, a unique number of the corresponding object is generated and stored. For example, if 30 dragonflies are designated, a unique number is assigned to each dragonfly and stored.

In addition, the service management unit 21 performs access processing of the manager terminal 12 , and processes deletion/edit/addition requests for information stored in the database 22 from the normally connected manager terminal 12 .

The database 22 is a master including user information 221 including basic information of the user, storage box information (collection box, coupon box), object information acquired by the user, and basic template information such as object acquisition tool information. Information 222, image information of the object, acquisition difficulty (collection success rate) information for each type of object, object information 223 including the unique number of the object, points assigned to the object, and advertisement type (coupon/event/region) Advertisement information 224 including advertisement) and detailed information (distribution number, distribution location) is stored. In this case, the advertisement information 224 stores reference information together to refer to the object information 223 .

The service processing unit 23 enables access to the database 22 as well as access processing through the service application of the user terminal 13 and an internal communication protocol of HTTP.

In addition, the service processing unit 23 performs a predetermined log-in process for the connected user terminals 13 and provides an advertisement service to the normally connected user terminals 13 .

That is, the service processing unit 23 receives the pre-registered user ID and information (hereinafter, terminal information) of the user terminal 13 from the accessed user terminal 13, and is stored in the database 22 based on this. The corresponding user information 221 is transmitted to the user terminal 13 , and when location information is provided from the user terminal 13 , an advertisement corresponding thereto is transmitted to the user terminal 13 using an object as a medium.

In addition, when receiving the collection signal from the user terminal 13, the service processing unit 23 determines success/failure based on the collection success rate of the corresponding insect and transmits a success message or a failure message to the user terminal 13, and the user When the success message is transmitted to the terminal 13, the collected insects are registered in the corresponding storage box (collection box) in the user information 221 of the database 22 .

The database management unit 24 is responsible for processing tasks to be periodically processed according to a schedule.

For example, it is in charge of coupon date expiration processing and data backup.

The message transmitting unit 25 has a function of sending a notification message to the user terminal 13 when there is a change in information required by the user, such as information changes in the database, announcements, and event notifications, and it is necessary to notify the service user. in charge In this case, the notification message includes link information so that the user terminal 13 can directly access and move to the service screen through the message.

2 is an exemplary diagram of a service application of a user terminal according to the present invention.

As shown in FIG. 2, services based on the augmented reality (AR) API on the iOS (iOS), Android OS (Android OS), and other smart phone OS, the GPS API for processing location information, and HTTP for communication It shows how the application is running.

3 is a flowchart illustrating an augmented reality advertising method according to an embodiment of the present invention. Here, the operation of the advertisement service server 20 specifically refers to the operation of the service processing unit 23 .

First, when a user executes a service application (hereinafter, referred to as an app) in the user terminal 13, the user terminal 13 accesses the advertisement service server 20 through a login process (301).

Thereafter, the user terminal 13 transmits the previously registered user ID and information (hereinafter, terminal information) of the user terminal 13 to the advertisement service server 20 ( 302 ).

Then, the advertisement service server 20 transmits the corresponding user information 221 stored in the database 22 to the user terminal 13 based on the received user ID and terminal information (303) At this time, the user information ( 221) includes the user's basic information (ID, address, name, phone number, resident registration number, payment account information, etc.), storage box information, and object information acquired by the user (type of object, points for each type of object, etc.).

Thereafter, the user terminal 13 provides the user information 221 received from the advertisement service server 20 to the user through the screen ( 304 ).

Then, when the user activates the augmented reality screen in the user terminal 13, the user terminal 13 transmits the current location information calculated using the GPS sensor to the advertisement service server 20 (305).

Then, the advertisement service server 20 distributes the advertisement to be distributed to the location of the user terminal 13 based on the location information of the user terminal 13 using an object as a medium (306). Here, each advertisement is transmitted to the user terminal 13 existing at a corresponding location through a preset object (insect) as a medium, and each advertisement includes object information 223 and advertisement information 224 .

In this case, the advertisement service server 20 may determine the distribution location (GPS location information) of the advertisement so that the advertisement is uniformly distributed in the region or arbitrary region requested by the advertiser, and may limit the number of distributions according to the type of object.

For example, the number of important objects (objects with high acquisition points or delivering advertisements with a lot of benefit to the user) is set low, and the number of less important objects is set high. The reason is to vary the distribution according to the importance of the object and to increase the value of rarity.

Thereafter, the user terminal 13 displays the objects received from the advertisement service server 20 on the screen ( 307 ). For example, when the object is a dragonfly, it shows a flying state.

At this time, the user terminal 13 compares the position information of the object with its own position information based on the direction information obtained through the geomagnetic sensor and shows the moving object on the screen if it is in the same direction, and does not show it if it is not the same direction . When the user moves the direction (up, down, left, right) of the user terminal 13 to the same direction, the corresponding object is displayed on the screen.

Thereafter, when the user inputs an insect collecting command through the user terminal 13 , the user terminal 13 transmits a collecting signal to the advertisement service server 20 ( 308 ).

That is, the user moves the user terminal 13 so that insects flying into the collecting tool located in the center of the screen of the user terminal 13 enter the user terminal 13, and when some insects enter the collecting tool, as if catching insects while sleeping, the user terminal ( 13) Take the action of snatching lightly and enter the gathering command. In this case, the user terminal 13 is provided with an acceleration sensor, so that the user's action can be recognized as a collection command.

In addition, the collection signal includes the unique number of the object, and the collection signal is transmitted to the advertisement service server 20 only when a certain portion (eg, 80% or more) of insects enters the collection tool. If a collection command is received in a state that does not satisfy the above criteria, the user terminal 13 does not transmit a collection signal to the advertisement service server 20 and directly outputs a failure message.

Here, the collection tool includes various tools such as a square box, a dragonfly club, a fly club, a spray, and a net gun, and a purchase point is assigned to each tool. By collecting insects and inducing them to purchase better collecting tools, the advertising effect can be maximized as a result.

Thereafter, when the advertisement service server 20 receives a collection signal from the user terminal 13, it determines success/failure based on the collection success rate of the corresponding insect and transmits a success message or a failure message to the user terminal 13 (309) ) For example, if the collection success rate is 75%, a success message is transmitted with a probability of 3/4, and if the collection success rate is 10%, a success message is transmitted with a probability of 1/10.

Then, when the advertisement service server 20 transmits the success message to the user terminal 13, it registers the collected insects in the user's storage box (collection box) in the database 22 (310). This means that it is not transmitted to the user terminal 13 and is owned by the collector. This registration process is made by the user's selection, and if the user does not want to keep it, it can be released.

Thereafter, when the user terminal 13 receives a success message from the advertisement service server 20 , it outputs an advertisement included in the corresponding insect ( 311 ).

The reason that the advertisement service server 20 determines whether the collection is successful is because an object (insect) in the corresponding area is created by the advertisement service server 20, and a unique number is given to each created object at the time. The object acquired at the location has uniqueness.

However, in order to solve this issue, the user terminal 13 does not determine the success or failure of the advertisement service because a specific object can be simultaneously viewed by a plurality of users through the user terminal 13 and can be collected almost simultaneously. Let the server 20 decide.

That is, when a plurality of users acquire an object having the same unique number, the advertisement service server 20 transmits a success message only for the collection signal received to the advertisement service server 20 first, and the collector of the object. and the collection location are stored in the object information 223 . If a collection signal is transmitted after that for an object that has already been assigned a collector, a failure message is transmitted as a response.

In this process, from the point in time when the collection signal is transmitted to the advertisement service server 20, the advertisement service server 20 transmits a success message to the corresponding user terminal 13, and records the collector and collection location on the collected insects. This is a countermeasure against a situation that may occur before the message transmission unit 25 informs the user terminal 13 of this fact. The user terminal 13 receiving this fact no longer provides the insect to the user through the screen.

On the other hand, the user terminal 13 can view the insects in the storage box at any time. When the user selects a specific insect, the corresponding advertisement is transmitted from the advertisement service server 20 and provided to the user.

Therefore, coupons can be used at the corresponding store at any time in the future, and event information or local advertisement information can be exposed to users, thereby maximizing the advertising effect.

Hereinafter, a process of collecting an object (eg, an insect) in the user terminal 13 will be described in detail with reference to FIGS. 4 to 7 . Here, the background screen is a live-action image taken through a camera, and the rest (insects, collection tools, input button, menu button, etc.) screen is a production image (augmented reality).

4A shows a screen in which insects received from the advertisement service server 20 are displayed on the screen. In reality, the butterfly is not stationary on the screen, but moves around.

Accordingly, the user moves the user terminal 13 so that insects flying into the collecting tool (eg, a square box) enter. As shown in (b) of FIG. 4 , when an insect enters the collection tool, it takes an action of lightly snatching the user terminal 13 as if catching an insect with a netting net, and inputs a collection command.

After transmitting the collecting command input from the user to the advertisement service server 20 and receiving a success message from the advertisement service server 20, as shown in FIG. 4(c), the collecting screen of the corresponding insect (butterfly) is displayed. show At this time, an advertisement is output. As an example, it represents an OK cashback coupon, and may include an event or local advertisement requested by the advertiser.

In addition, when the coupon information is touched on the screen, detailed information about the coupon is displayed as shown in (d) of FIG. 4 .

On the other hand, tools for collecting insects are various as shown in FIGS. 5 and 6 .

Figure 5 (a) shows the process of collecting insects using a square box, which is a collection tool that is basically provided to all users. In this case, in the state that insects are in the square box, for example, 80% (hereinafter, reference value) or more When a collection command is input, a collection signal is transmitted to the advertisement service server 20 . Of course, the collection signal input in a state that does not satisfy the reference value is not transmitted to the advertisement service server 20 .

Fig. 5 (b) shows the process of collecting insects using the hand, which is a collecting tool provided as a default for all users. In this case, a collecting command must be input in a state where 100% of insects enter between the two hands in order to receive a collecting signal. It is transmitted to the advertisement service server 20 .

Fig. 5 (c) is a screen showing the process of collecting insects using a small-sized insect net, which is a collection tool that must be purchased with a predetermined point. In this case, the collection command is input while the insects enter the circle above the standard value. When this is done, the collection signal is transmitted to the advertisement service server 20 .

Fig. 5 (d) is a screen showing the process of collecting insects using a large-sized insect net, which is a collection tool that must be purchased with a predetermined point, and this case is also the same as in the case of a small-sized insect net.

In the present invention, in the process of collecting insects using various collecting tools, in order to provide convenience to the user, a guide phrase (Swing) to collect if the collecting criteria is satisfied is displayed on the screen.

Figure 6 (a) is a screen showing the process of collecting insects using a pistol net, which is a collecting tool that must be purchased with a predetermined point. In this case, if the insect enters the circle more than the standard value, a collecting signal from the user is provided as an advertisement service. transmitted to the server 20 . At this time, when the screen is touched, an image of the flying net is output to collect insects.

Figure 6 (b) is a screen showing the process of collecting insects using anesthetic spray, which is a collection tool that must be purchased with a predetermined point. In this case, too, if an insect enters the circle more than a standard value, a collecting signal from the user is advertised. It is transmitted to the service server 20 . At this time, if you touch the spray button at the bottom right of the screen, an image of spraying is output to collect insects.

In the end, the higher the collecting tool, the larger the trapping frame, and the larger the trapping frame, the easier it is to collect more insects. Therefore, the user will need a collecting tool with a high point to catch more insects, and for this, more insects must be caught. Through this cycle, the effectiveness of advertisements can be maximized.

Here, the points that can be obtained by collecting each insect are, for example, a stag beetle (100 Point), a long beetle (100 P), a wasp (90 P), a ladybug (80 P), a grasshopper (70 P), a bee (60 P), crickets (50 P), tiger butterflies (50 P), yellow butterflies (40 P), dragonflies (30 P), fireflies (30 P). At this time, the grasshopper and the cricket are displayed only when shooting the floor, and the fireflies are displayed on the screen only at night.

In addition, the purchasing point of the collecting tool is as shown in FIG. 10 .

The coupons or events of the insects collected in this way are stored in the coupon box in the form of a list as shown in (a) of FIG.

The date indicated on each coupon indicates the coupon expiration date. When the corresponding coupon is touched, the 'event information' touch button is displayed together with the corresponding insect as shown in (b) of FIG. 7, and when the user touches the 'event information' touch button, as shown in FIG. 7 (c) As shown, detailed information such as the collection location, collection date, and coupon information is displayed. In this case, the coupon can be transmitted to another person by clicking the 'Give as a gift' button at the top of the screen.

Additionally, with reference to FIG. 8 , a function of 'letting go' of the collected object will be described.

Figure 8 (a) is a screen for selecting a random dragonfly from among various insects stored in the collection box, including the collection date and time, collection location, 'Let go' touch button, 'Insect information' touch button, 'footer view' touch button do.

When the 'View Footer' touch button is touched, the footer is displayed as shown in (b) of FIG. 8 .

When the 'leave' touch button is touched, as shown in FIG. 8(c) , a screen including a 'just let go' touch button and a 'leave a message' touch button is displayed.

At this time, if the 'just let go' button is touched, the insect is transmitted to another user terminal existing at the current location. That is, the advertisement service server 20 deletes the insect from the collection box of the user terminal 13 , changes the distribution location of the insect to the release location, and stores it as object information in the database 22 . Thereafter, the insect is transmitted to the user terminal at the corresponding distribution location.

When the 'leave a message' touch button is touched, as shown in (d) of FIG. 8, a screen for leaving a message is displayed so that a message can be left. As shown in FIG. 9 , the object having a footer includes a tag image indicating that a footer is attached.

This 'let go' function allows the user to maximize the curiosity about the content of the footer and amplify the will to collect, thereby maximizing the advertising effect as well as performing the role of social communication.

This 'letting go' can be performed according to the user's request at the time of collection, and 1:1 transmission is also possible.

Hereinafter, a 1:1 transmission process of an object will be described.

First, the user terminal 13 writes a message to the object. When the user writes a message and selects a counterpart ID to receive the message and sends it, the user terminal 13 transmits the object, message information connected thereto, and the recipient ID to the advertisement service server 20 .

Thereafter, the advertisement service server 20 registers the object and the corresponding message in the message information of the recipient ID.

The new information registered in this way is transmitted to the receiver terminal through the message transmission unit 25 that periodically checks whether there is a newly registered message in the advertisement service server 20 (push message).

After that, when the receiver terminal receives the push message, the AR screen is executed through the push message. As the AR screen is executed, the recipient terminal transmits the user ID and location information to the advertisement service server 20, and the advertisement service server 20 uses the ID and location information to drop the object information and message information sent to the recipient to the corresponding location. will give

When the receiver terminal downloads object information and message information from the advertisement service server 20, as shown in FIG. 9, the tagged object is displayed on the screen. This object is displayed only on the terminal of the corresponding receiver.

Thereafter, when the receiver terminal collects the object, advertisements and messages can be viewed. At this time, a request for processing the message as delivered is sent to the advertisement service server 20 to process the message information status of the advertisement service server 20 as delivered.

On the other hand, when replying to a read message, if you additionally register a reply to the object and specify the other party on the AR screen to send it, the receiver terminal shows the effect of the object flying out of the terminal, and the object information and message are sent to the advertisement service server When transmitted to (20), the advertisement service server 20 updates the object, message information, and receiver information.

In addition, the process in which a reply is reached to the counterpart is processed by the advertisement service server 20 in the same manner as in the above sending process, and the arrival of the reply message is transmitted to the counterpart terminal as a push message, and the AR screen is activated through the push message. , through the same process as described above, the reply message can be read again in the way of acquiring an object through the AR screen.

In this way, it is possible to give the user a new communication experience by giving the same effect that a message is transmitted through an object flying between terminals.

On the other hand, the method of the present invention as described above can be written in a computer program. And codes and code segments constituting the program can be easily inferred by a computer programmer in the art. In addition, the written program is stored in a computer-readable recording medium (information storage medium), read and executed by the computer to implement the method of the present invention. And the recording medium includes all types of computer-readable recording media.

The present invention described above, for those of ordinary skill in the art to which the present invention pertains, various substitutions, modifications and changes are possible within the scope without departing from the technical spirit of the present invention. It is not limited by the drawing.

10: terminal 11: advertiser terminal
12: manager terminal 13: user terminal
20: advertisement service server 21: service management unit
22: database 23: service processing unit
24: database management unit 25: message transmission unit

Claims (10)

service management means for registering the advertisement type received from the advertiser terminal and detailed information thereof and object selection information of each advertisement in a database; and
Upon receiving the user ID and terminal information from the user terminal, the user information is searched for and provided in the database, and advertisements corresponding to the location information of the user terminal are retrieved from the database and a preset object is distributed through a medium. , Upon receiving the collection signal from the user terminal, success/failure is determined based on the collection success rate of the corresponding object, and a success message or a failure message is transmitted through the message transmission means, but when the success message is transmitted to the user terminal Service processing means for storing the collected objects in the storage box of the user in the database
Ad server using augmented reality that includes. The method of claim 1,
The database is
User information including user basic information, storage box information (collection box, coupon box), object information acquired by the user, master information including basic template information such as object acquisition tool information, image information of an object, Includes object information including acquisition difficulty (collection success rate) information for each type of object, unique number of the object, and points assigned to the object, advertisement type (coupon/event/local advertisement) and detailed information (number of distributions, distribution location) An advertisement server using augmented reality to store advertisement information. 3. The method according to claim 1 or 2,
Database management means for managing date expiration processing of coupons stored in the database
Ad server using augmented reality further comprising a. An advertisement method in an advertisement service server, comprising:
an advertisement registration step of registering the advertisement type received from the advertiser terminal, detailed information thereof, and object selection information of each advertisement in a database;
retrieving and providing the user information in the database in response to receiving the user ID and terminal information from the user terminal;
retrieving an advertisement corresponding to the location information of the user terminal in the database and distributing a preset object through a medium;
transmitting a success message or a failure message to the user terminal by determining success/failure based on the collection success rate of the corresponding object as the collection signal is received from the user terminal; and
When a success message is transmitted to the user terminal, storing the collected object in the user's storage box in the database
Advertising method using augmented reality comprising a. 5. The method of claim 4,
The advertisement registration step is
Advertising method using augmented reality, characterized in that limiting the number that can be selected for each type of object. 6. The method according to claim 4 or 5,
The database is
User information including user basic information, storage box information (collection box, coupon box), object information acquired by the user, master information including basic template information such as object acquisition tool information, image information of an object, Includes object information including acquisition difficulty (collection success rate) information by type of object, unique number of the object, and points assigned to the object, advertisement type (coupon/event/local advertisement) and detailed information (number of distributions, distribution location) Advertising method using augmented reality to store advertising information. In the advertising method in the user terminal,
transmitting a user ID and terminal information by accessing an advertisement service server;
outputting the user information received from the advertisement service server through a screen;
transmitting current location information to the advertisement service server as the augmented reality screen is operated, and displaying the objects received from the advertisement service server to move on the screen;
a message transmission step of transmitting a collection signal to the advertisement service server when a collection command is input from a user and receiving a success message or a failure message; and
Outputting an advertisement included in a corresponding object upon receiving a success message from the advertisement service server
Advertising method using augmented reality comprising a. 8. The method of claim 7,
The message sending step is
Checking whether the object has entered the collection tool over a certain portion;
transmitting a collecting signal from a user to the advertisement service server when the object has entered the collecting tool more than a certain part as a result of the check; and
Outputting a failure message without transmitting a collection signal from the user to the advertisement service server if the object does not enter the collection tool more than a certain part as a result of the confirmation
Advertising method using augmented reality comprising a. 9. The method according to claim 7 or 8,
The collection tool is
An advertising method using augmented reality, characterized in that different purchase points are assigned for each tool, and the higher the purchase point, the easier it is to collect objects. 10. The method of claim 9,
The collection order is
An advertisement method using augmented reality, characterized in that input is received through an acceleration sensor.

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