KR20210059328A - Method, apparatus and computer program for providing influencer searching service - Google Patents

Abstract

Provided are a method, device, and computer program for providing an influencer search service. The influencer search service providing method in accordance with various embodiments of the present invention, in a method performed by a computing device, comprises: a step of receiving a search word including a first keyword from a user terminal; a step of selecting at least one influencer related to the first keyword from among a plurality of influencers; a step of selecting at least one content related to the first keyword from among content uploaded by the selected at least one influencer; and a step of providing information on the selected at least one influencer and information on the selected at least one content to the user terminal. Accordingly, there is no need for a separate action (e.g., running a separate program to perform a matching service) to contact the appropriate influencer to advertise a specific product.

Description

Method of providing influencer search service, device and computer program {METHOD, APPARATUS AND COMPUTER PROGRAM FOR PROVIDING INFLUENCER SEARCHING SERVICE}

Various embodiments of the present invention relate to a method, an apparatus, and a computer program for providing an influencer search service.

With the development of internet technology, technology for providing content in the form of text, images and videos through the internet is rapidly developing, video platforms (e.g. Youtube), internet broadcasting platforms (e.g. Afreeca TV, Twitch) TV and DaumPod), portal site platforms (eg, Daum, Google, etc.) are provided through Internet networks, and platforms for viewing and enjoying various contents are increasing.

Following this trend, influencers (e.g., creators) who are active on various platforms and have a large number of subscribers (or followers) have begun to appear. It has been produced and specified as a single, small or multi-person broadcasting station.

As the popularity of influencers increases, interest in everything related to influencers such as products used by influencers, frequently visited places, hobbies, and specialties is increasing. In recent years, influencers are frequently appearing on home shopping or internet shopping to promote advertisements that maximize the image of the influencer himself.

Influencers' purchasing power and marketing index are even higher when influencers advertise because every single action affects general users who are interested in the influencers. Accordingly, there is an increasing number of advertisement forms that promote advertisers' products by using influencer marketing using the awareness of influencers.

However, conventionally, in order for an advertiser to select an influencer who will promote his or her product, the influence of the influencer is individually searched for information about the influencer (eg, personal information, influence of the influencer, etc.) There is a problem that a rather complicated and cumbersome procedure, such as sending a message directly to contact the selected influencer, has to be analyzed.

Likewise, if the general user wants to search for influencers, they can access social network services, videos, and broadcasting platforms used by the influencers, respectively, and search for the influencer's ID, or directly from the search results through the portal. There was a problem in that it was difficult to get information about the influencer or access the page where the influencer uploads content, such as having to search and find the target.

Korean Patent Publication No. 10-2015-0018737 (2015.02.24)

The problem to be solved by the present invention is to provide a search service that enables an influencer to be searched with only a simple operation such as inputting a search word, and a platform service provided based thereon.

Specifically, the problem to be solved by the present invention is that it is possible to provide information on an influencer suitable for advertising a specific product with a simple operation such as inputting a search word and information on contents actually uploaded by the influencer. It is to provide a method, an apparatus, and a computer program for providing a luanseo search service.

Another problem to be solved by the present invention is to provide an influencer search service that can provide a matching service (eg, messaging service, payment service, etc.) between the influencer and the advertiser so that the advertiser can easily contact the influencer. It is to provide a method, an apparatus and a computer program.

Another problem to be solved by the present invention is an influencer management service (e.g., hair service, etc.) so that the influencer can more conveniently prepare for advertisement production after the match between the influencer and the advertiser is established. It provides an influencer search service providing method, device, and computer program that can provide makeup service, manager service, and driving service.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems that are not mentioned will be clearly understood by those skilled in the art from the following description.

In the method of providing an influencer search service according to an embodiment of the present invention for solving the above-described problem, in a method performed by a computing device, the step of receiving a search word including a first keyword from a user terminal, a plurality of Selecting at least one influencer related to the first keyword among influencers of, selecting at least one content related to the first keyword among contents uploaded by the selected at least one influencer, and And providing information on the selected at least one influencer and information on the selected at least one content to the user terminal.

An influencer search service providing apparatus according to another embodiment of the present invention for solving the above-described problem may include a memory for storing one or more instructions and a processor for executing the one or more instructions stored in the memory, The processor, by executing the one or more instructions, receiving a search word including a first keyword from a user terminal, selecting at least one influencer related to the first keyword from among a plurality of influencers, the Selecting at least one content related to the first keyword from among contents uploaded by the selected at least one influencer, and information on the selected at least one influencer and information on the selected at least one content, A method of providing an influencer search service including providing to a user terminal may be performed.

A computer program for providing an influencer search service according to another embodiment of the present invention for solving the above-described problem is combined with a computer that is hardware, and receiving a search word including a first keyword from a user terminal, a plurality of Selecting at least one influencer related to the first keyword from among influencers, selecting at least one content related to the first keyword among contents uploaded by the selected at least one influencer, and the In a computer-readable recording medium to perform a method for providing an influencer search service comprising the step of providing information on at least one selected influencer and information on the selected at least one content to the user terminal Can be saved.

Other specific details of the present invention are included in the detailed description and drawings.

According to various embodiments of the present invention, a specific product is advertised by providing information on an influencer suitable for advertising a specific product by simply entering a search word and information on contents actually uploaded by the influencer. It has the advantage of being able to provide information on suitable influencers more easily and quickly.

In addition, by providing matching services between influencers and advertisers (e.g., messaging services, payment services, etc.) so that advertisers can easily contact influencers, a separate There is an advantage that there is no need to perform an operation (eg, executing a separate program to perform a matching service).

In addition, after matching between influencers and advertisers is established, influencer management services (e.g. hair service, makeup service, manager service, driving service, etc.) are provided, making it more convenient for influencers to prepare advertisements. There is an advantage to be able to perform it properly.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a diagram illustrating a configuration of a system for providing an influencer search service according to an embodiment of the present invention.
2 is a hardware configuration diagram of an influencer search service providing apparatus according to another embodiment of the present invention.
3 is a flowchart of a method for providing an influencer search service according to another embodiment of the present invention.
4 is a table showing a search operator used in an influencer search service and functions of each search operator in various embodiments.
5 is a diagram illustrating a UI provided by an influencer search service providing apparatus in various embodiments.
6 is a flowchart of a method of storing information on an influencer in various embodiments.
7 is a diagram illustrating information on an influencer stored in an influencer search service providing apparatus in various embodiments.
8 is a flowchart of a method of providing a matching service between an influencer and an advertiser in various embodiments.

Advantages and features of the present invention, and a method of achieving them will become apparent with reference to the embodiments described below in detail together with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in a variety of different forms. It is provided to fully inform the skilled person of the scope of the present invention, and the present invention is only defined by the scope of the claims.

The terms used in the present specification are for describing exemplary embodiments and are not intended to limit the present invention. In this specification, the singular form also includes the plural form unless specifically stated in the phrase. As used herein, “comprises” and/or “comprising” do not exclude the presence or addition of one or more other elements other than the mentioned elements. Throughout the specification, the same reference numerals refer to the same elements, and "and/or" includes each and all combinations of one or more of the mentioned elements. Although "first", "second", and the like are used to describe various elements, it goes without saying that these elements are not limited by these terms. These terms are only used to distinguish one component from another component. Therefore, it goes without saying that the first component mentioned below may be the second component within the technical idea of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used with meanings that can be commonly understood by those of ordinary skill in the art to which the present invention belongs. In addition, terms defined in a commonly used dictionary are not interpreted ideally or excessively unless explicitly defined specifically.

The term "unit" or "module" used in the specification refers to a hardware component such as software, FPGA or ASIC, and the "unit" or "module" performs certain roles. However, "unit" or "module" is not meant to be limited to software or hardware. The “unit” or “module” may be configured to be in an addressable storage medium, or may be configured to reproduce one or more processors. Thus, as an example, "sub" or "module" refers to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, Includes procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays and variables. Components and functions provided within "sub" or "modules" may be combined into a smaller number of components and "sub" or "modules" or into additional components and "sub" or "modules". Can be further separated.

Spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe the correlation between a component and other components. Spatially relative terms should be understood as terms including different directions of components during use or operation in addition to the directions shown in the drawings. For example, if a component shown in a drawing is turned over, a component described as "below" or "beneath" of another component will be placed "above" the other component. I can. Accordingly, the exemplary term “below” may include both directions below and above. Components may be oriented in other directions, and thus spatially relative terms may be interpreted according to the orientation.

In the present specification, a computer means all kinds of hardware devices including at least one processor, and may be understood as encompassing a software configuration operating in the corresponding hardware device according to embodiments. For example, the computer may be understood as including all of a smartphone, a tablet PC, a desktop, a laptop, and a user client and application running on each device, and is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Each of the steps described herein is described as being performed by a computer, but the subject of each step is not limited thereto, and at least some of the steps may be performed by different devices according to embodiments.

1 is a diagram illustrating a configuration of a system for providing an influencer search service according to an embodiment of the present invention.

Referring to FIG. 1, an influencer search service providing system according to an embodiment of the present invention may include an influencer search service providing apparatus 100, a user terminal 200, and an external server 300.

Here, the influencer search service providing system shown in FIG. 1 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 1, and may be added, changed, or deleted as necessary. .

In one embodiment, the influencer search service providing apparatus 100 may provide a user interface (UI) capable of providing an influencer search service to the plurality of user terminals 200. For example, the influencer search service providing apparatus 100 may provide a UI capable of providing an influencer search service to a user terminal corresponding to an advertiser's account among a plurality of users using the influencer search service. have.

In one embodiment, the influencer search service providing apparatus 100 selects at least one influencer and content according to a search word input from the plurality of user terminals 200, and Information and content information may be provided to the user terminal 200.

Here, the influencer search service receives a search word from a user, and includes information on a plurality of influencers stored in a separate storage device (eg, database and storage provided in the influencer search service providing device 100), and It refers to a service that provides information on an influencer corresponding to a search word input from a user among information on content and information on content, and provides a matching service between an influencer and an advertiser.

In one embodiment, the influencer search service providing apparatus 100 may store information on each of a plurality of influencers obtained from the external server 300. For example, the external server 300 may include various portal site servers and a social network service (SNS) providing server, and the influencer search service providing device 100 is You can get the personal information of the Unseo, and information about the content uploaded to the influencer's account (eg, social data) from the SNS providing server.

Thereafter, the influencer search service providing apparatus 100 may generate information about one influencer by combining the influencer's personal information and information about the content, and store the information. However, the present invention is not limited thereto, and various information related to the influencer may be stored together.

In various embodiments, the influencer search service providing apparatus 100 may provide the influencer search service only to users who have subscribed to the influencer search service. To this end, the influencer search service providing apparatus 100 may provide a UI for performing a membership registration procedure with a plurality of user terminals 200 (eg, an advertiser terminal and an influencer terminal).

The influencer search service providing apparatus 100 may store information input from the plurality of user terminals 200 as information about influencers and other information about users and advertisers through the UI for performing the membership registration process. have. Through this, the influencer search service providing apparatus 100 may store information on a plurality of users and advertisers and information on a plurality of influencers without obtaining separate information from the external server 300.

The platform service according to the disclosed embodiment may provide various services based on an influencer search service.

In an embodiment, the influencer search service may provide an influencer search and matching service to advertisers who search for influencers for advertisements. Details of an influencer search service for advertisers and a service that supports influencer matching based on this will be described later.

In another embodiment, the influencer search service may provide a service for general users to search for a specific influencer or influencer in a specific field desired by each user.

For example, the influencer search service provides a service that allows fans of a specific influencer to search for the influencer, or provides a search service for general users who want to search for influencers in a specific field. can do. Specifically, influencers each have at least one social network service, video, and broadcast platform on which their activities are based. It is difficult to find specialized services to easily search for such platforms or social networks.

The platform according to the disclosed embodiment enables an influencer to be searched, and provides not only information on the influencer through the search result, but also link information of the social network service or platform operated by each influencer. , Provides a service that allows users to easily access content operated by influencers. The method of searching influencers is not limited, but search terms that indicate the characteristics of a specific influencer such as person search (e.g., influencer's name, nickname, activity name, ID, field of activity, keyword Etc.) to search for influencers, and the type or target of influencers searched based on this is not limited. For example, the influencer may include a specific real person or the name of the real person's activity, but may further include one or more characters, virtual personalities, characters, etc. that the influencer has. The contents will be described later.

In the disclosed embodiment, by providing information on the searched influencer, content uploaded by the influencer, and information on the homepage, social network service, and platform link operated by the influencer, a user is provided with a specific influencer. A platform service capable of searching for and obtaining information accordingly may be provided.

In addition, various additional services for influencers searched based on the platform according to the disclosed embodiment may be provided. For example, advertisers are provided with a service that allows them to be matched by requesting advertisements for the affected influencer, and for general users, a service that allows them to purchase products sold or advertised by the influencer, and the corresponding A service that allows you to sponsor an influencer or send a message, a service that allows you to purchase a treasured item of the influencer, etc. may be linked with the influencer search service according to the disclosed embodiment and the platform based thereon, and are limited thereto. It doesn't work.

In one embodiment, the influencer search service providing apparatus 100 is when a match between an advertiser and an influencer is established (eg, a matching request is received from an advertiser terminal, and an acceptance of the matching request from the influencer terminal is performed). If received), a matching service between advertisers and influencers may be provided. For example, the influencer search service providing apparatus 100 may provide a matching service including a message transmission/reception service and an advertisement fee payment service between an advertiser and an influencer. However, it is not limited thereto.

In various embodiments, when matching between an advertiser and an influencer is established, the influencer search service providing apparatus 100 may provide a UI for providing an influencer management service to a terminal of the influencer. For example, the influencer search service providing device 100 may use influencer management services including hair service, makeup service, manager service, and driving service when a match between the advertiser and the influencer is established. A UI can be provided to the influencer terminal. However, it is not limited thereto.

In one embodiment, the user terminal 200 may include a display in at least a portion of the user terminal 200, and various UIs (eg, matching services) provided from the influencer search service providing apparatus 100 through the display Provided UI, influencer management service providing UI, etc.) can be output. For example, the user terminal 200 may include at least one of a smartphone, a tablet PC, a notebook, and a desktop, but is not limited thereto.

In various embodiments, the user terminal 200 is connected to the influencer search service providing apparatus 100 by wired or wirelessly, and inputted through the influencer search service providing UI provided by the influencer search service providing apparatus 100. A search word can be transmitted, and a matching request with a specific influencer can be transmitted by selecting a specific influencer from the influencer list. For example, a plurality of users (eg, advertisers) can transmit a search word by inputting a search word including the first keyword (eg, keyboard input) in the influencer search service providing UI output on the smartphone, and By touching a region for a specific influencer in the list of ruians, it is possible to request more detailed information about a specific influencer or transmit a matching request with a specific influencer. However, it is not limited thereto.

In one embodiment, the external server 300 may store information on a plurality of influencers and information on various contents uploaded to the accounts of the plurality of influencers. For example, the external server 300 may include various portal site management servers, and may store information on a plurality of influencers input to subscribe to various portal sites. In addition, when the external server 300 includes an SNS providing server, the external server 300 may store social data that users using the SNS service upload through their account. In various embodiments, the social data may include social data in the form of text and social data in the form of images.

In various embodiments, the external server 300 may receive information on a plurality of influencers and a request for transmission of content information from the influencer search service providing apparatus 100 through the network 400, and Among the information and content information on a plurality of influencers, only information on the influencer corresponding to the transmission request and information on the content may be extracted and provided to the influencer search service providing apparatus 100.

Here, the influencer search service providing system shown in FIG. 1 uses various information collected from the external server 300 by the influencer search service providing apparatus 100 to provide information and contents on a plurality of influencers. Although it is described as providing information about the user terminal 200, the present invention is not limited thereto, and the influencer search service providing apparatus 100 is a control signal for providing the influencer search service (e.g., input from the user). Only a function of transmitting information on a plurality of influencers corresponding to the search word and a control signal instructing to select information on content) can be performed, and the external server 300 is the influencer search service providing apparatus 100 ), it is possible to perform a function according to the control signal by using the control signal.

2 is a hardware configuration diagram of an influencer search service providing apparatus according to another embodiment of the present invention.

Referring to FIG. 2, an influencer search service providing apparatus 100 (hereinafter, “computing apparatus 100”) according to another embodiment of the present invention may include a processor 110 and a memory 120. In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), a storage (not shown), and a bus (not shown).

In one embodiment, the processor 110 may control the overall operation of each component of the computing device 100. The processor 110 may be configured to include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform an operation on at least one application or program for executing a method (eg, a method for providing an influencer search service) according to embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown) and a graphic processing unit (not shown) and/or a connection path (eg, a bus) for transmitting and receiving signals with other components. can do.

In various embodiments, the processor 110 temporarily and/or permanently stores a signal (or data) processed inside the processor 110. -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphic processor, RAM, and ROM.

In one embodiment, the processor 110 may perform a method (eg, a method for providing an influencer search service) to be described with reference to FIGS. 3 to 8 by executing one or more instructions stored in the memory 120. . For example, the processor 110 executes one or more instructions stored in the memory 120 to receive a search word including a first keyword from a user terminal, and a first keyword among a plurality of influencers and Selecting at least one related influencer, selecting at least one content related to the first keyword from among the contents uploaded by the selected at least one influencer, and information on the selected at least one influencer and selected An operation of providing information on at least one content to a user terminal may be performed.

In one embodiment, the memory 120 may store various types of data, commands, and/or information. The memory 120 may store programs (one or more instructions) for processing and controlling the processor 110. Programs stored in the memory 120 may be divided into a plurality of modules according to functions.

In various embodiments, steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, implemented as a software module executed by hardware, or a combination thereof. Software modules include Random Access Memory (RAM), Read Only Memory (ROM), Erasable Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), Flash Memory, hard disk, removable disk, CD-ROM, or It may reside on any type of computer-readable recording medium well known in the art to which the present invention pertains. Hereinafter, a method of providing an influencer search service performed by the computing device 100 will be described with reference to FIGS. 3 to 8.

3 is a flowchart of a method for providing an influencer search service according to another embodiment of the present invention.

Referring to FIG. 3, in step S110, the computing device 100 may receive a search word from the user terminal 200 (eg, an advertiser terminal).

In an embodiment, the computing device 100 may receive an input of a search word including a first keyword and a search operator. The computing device 100 may analyze a search word to obtain a search operator from the search word, and may set a search target and a search range of the first keyword by using the obtained search operator. Hereinafter, it will be described with reference to FIG. 4.

4 is a table showing a search operator used in an influencer search service and functions of each search operator in various embodiments.

Referring to FIG. 4, the computing device 100 may receive a search operator (eg, “” “” “” and “+”) together with a first keyword. For example, the computing device 100 is a first The search operator may be input in a combined form before or after the keyword, but is not limited thereto, and the computing device 100 sequentially receives the search operator after receiving the first keyword, or after the search operator is input. The first keyword may be sequentially input.

In various embodiments, the computing device 100 may set a search target and a search range of the first keyword using a search operator.

In an embodiment, the computing device 100 may acquire a search target and a search range corresponding to the search operator based on a database in which a search target and a search range according to the search operator are previously stored.

For example, when the search operator obtained from the search word input from the user terminal 200 is “@”, the computing device 100 may set the search target of the first keyword as an influencer, and The search range may be set to an influencer related to the first keyword among a plurality of influencers.

In addition, when the search operator obtained from the search word input from the user terminal 200 is “!”, the computing device 100 may set the search target of the first keyword as an influencer and a product, and The search range may be set as information on influencers related to the first keyword and information on products that are recently updated (eg, information updated within a preset period based on the current time point).

In addition, when the search operator obtained from the search word input from the user terminal 200 is “/”, the computing device 100 may set the search target of the first keyword as a product, and determine the search range of the first keyword. 1 It can be set as a product that is being discounted among the products related to the keyword.

In addition, when the search operator obtained from the search word input from the user terminal 200 is “+”, the computing device 100 may set the search target of the first keyword as a product, and determine the search range of the first keyword. It can be set as a product in progress of 1+1 event among products related to 1 keyword.

In addition, when there is no search operator obtained from the search word input from the user terminal 200 (when only the first keyword is input without the search operator), the computing device 100 determines the search target and search range of the first keyword as a whole. After setting, all information including the first keyword (eg, information on influencers related to the first keyword, information on content related to the first keyword, etc.) can be searched. However, the present invention is not limited thereto, and various search operators may be used.

In an embodiment, a plurality of search operators may be used in combination. For example, when “” and “/” are entered together, a product that is being discounted among recently updated new products may be searched for and provided.

In addition, when “” and “@” are entered together, it is possible to search for influencers that are emerging recently. For example, if an influencer with an influence that exceeds a preset reference value (e.g., influence calculated based on the number of followers, views, likes, etc.) is determined as a search target, You can also search for influencers within a set period of time, and search for influencers that have recently started to gain popularity.

Depending on the embodiment, a plurality of the same search operators may be combined and used. For example, if one “!” is entered, information within the last 6 months is searched, if two “” is entered, the last 3 months, and if three “” is entered, the information within the last 1 month is searched. It may be set to be possible, but is not limited thereto.

Information on a search target and a search range according to a combination of such a plurality of search operators may also be previously stored in a database and used, but is not limited thereto.

In an embodiment, a search operator that is not stored in the database or a combination of search operators may be used for the search.

For example, when the “*” operator that is not stored in the database is acquired along with the search word, the computing device 100 first ignores the corresponding operator and provides a search result based on the search word. Thereafter, the computing device 100 collects information on an object selected from the search result by the user who has input the corresponding operator. The computing device 100 continuously collects information on an object selected from the search results of users with the "*" operator, analyzes the collected results, and extracts the trend.

For example, it is possible to determine whether users who have entered the "" operator have selected information about an influencer from a search result or mainly selected information about a product, and determine a search target based on this. In addition, when users who have entered a corresponding operator mainly select a product, information on whether or not the product has been purchased and details of the purchase may be obtained. For example, in the computing device 100, users who input the “*” operator mainly select and purchase a product, and a user having a predetermined ratio or more may obtain information on purchasing a plurality of products. In this case, the computing device 100 may determine that the “*” operator is an operator used by a user who wants to purchase a plurality of products at once, and may store the corresponding information in the database. Thereafter, when the “*” search operator is obtained, the computing device 100 may present a bundled product that is discounted when purchasing a plurality of products as a search result. For example, when a search word “mineral water” is acquired, information such as “discount sales of 20 bottled water bundles” may be searched and filtered and provided.

That is, even if the computing device 100 is not a preset search operator, when users frequently use a specific search operator, the computing device 100 may estimate information on an object associated with the users from the search operator. For example, the computing device 100 analyzes a search result and data on information selected by users from the search result, thereby estimating an object that users expect or associate with a corresponding search operator during a search.

When estimation of a specific search operator is completed, the computing device 100 may determine information on a corresponding operator, a search target and a search range corresponding thereto, and store the determined information in a database. Depending on the embodiment, the process of analyzing, estimating, and storing a specific search operator may be performed when a specific search operator that is not stored in the database is used for searching more than a preset number of times by users.

Referring again to FIG. 3, in step S120, the computing device 100 may select an influencer related to the first keyword by using the search word input in step S110. For example, in response to selection of the search target as an influencer according to the search operator input in step S110, the computing device 100 selects at least one influencer related to the first keyword among the plurality of influencers. You can choose.

In various embodiments, the computing device 100 may select an influencer having a history of uploading content related to the first keyword from among a plurality of influencers. For example, when the first keyword is shoes and the search target is an influencer, the computing device 100 includes contents related to shoes among a plurality of influencers (eg, shoes photo, shoe wearing photo, shoe review video, You can select an influencer with a history of uploading shoes (unboxing video, etc.).

In various embodiments, the computing device 100 may select an influencer having a history of uploading content related to a second keyword having the same category as the first keyword among a plurality of influencers. For example, when the first keyword is shoes and the search target is an influencer, the computing device 100 may have a second keyword (eg, fashion) having the same category (eg, fashion) as a shoe among a plurality of influencers. You can select an influencer with a history of uploading content related to props, clothing, etc. However, it is not limited thereto.

In various embodiments, when the search target is a product, the computing device 100 selects information on a product related to a first keyword from among information on a plurality of products, and searches information on a product related to the selected first keyword. You can filter according to.

For example, when the search operator included in the search word input from the user terminal 200 is "!", the computing device 100 may set the search range to information within one month from the current time point, and the first keyword It can be filtered so that only information within one month from the current point of time is extracted among the information on the related products.

In addition, when the search operator included in the search word input from the user terminal 200 is "/", the computing device 100 may set the search range as a discount product, and discount among information on products related to the first keyword. Filtering can be performed so that only product information is extracted.

In addition, when the search operator included in the search word input from the user terminal 200 is "+", the computing device 100 may set the search range to 1+1 products, and information on products related to the first keyword You can filter so that only information on 1+1 products is extracted. However, it is not limited thereto.

In step S130, the computing device 100 is associated with at least one content related to a first keyword among a plurality of contents uploaded by the at least one influencer selected in step S120 and a second keyword having the same category as the first keyword. At least one content can be selected. For example, the computing device 100 includes content related to a first keyword and a second keyword among a plurality of contents uploaded on SNS through the account of the first influencer selected in step S120. Contents for which keywords are set as hash tags (eg, text, image, video content, etc.) can be selected.

In various embodiments, the computing device 100 stores at least one content related to the first keyword uploaded to the account of the first influencer and at least one content related to the second keyword having the same category as the first keyword. Contents may be selected as many as a set number, but may be sequentially selected according to the association with the first keyword and the influence of the content.

In various embodiments, the computing device 100 may preferentially select a content related to the first keyword from among at least one content related to the first keyword and the second keyword over the content related to the second keyword.

In various embodiments, the computing device 100 may preferentially select a content having a high number of views and likes among at least one content related to the first keyword. However, it is not limited thereto.

In various embodiments, the computing device 100 may search for a plurality of contents related to the first keyword by using the search word input in step S110, and the influencer having uploaded the searched contents is related to the first keyword. You can choose as an influencer. For example, when the first keyword included in the search word input in step S110 is “shoes”, the computing device 100 may search for a plurality of recently updated contents related to shoes. In this case, if the plurality of contents are first shoe-related content and second shoe-related content, the computing device 100 may be configured with a first influencer who uploaded the first shoe-related content and a second influencer who uploaded the second shoe-related content. Luencer can be selected as an influencer related to the first keyword.

In various embodiments, the computing device 100 selects an influencer that has uploaded a plurality of contents related to the first keyword as an influencer related to the first keyword, but sequentially from the influencer having a high number of uploaded contents. You can choose.

In step S140, the computing device 100 may provide information on the influencer related to the first keyword selected in step S120 and information on the content related to the first keyword selected in step S130 to the user terminal 200. .

In various embodiments, the computing device 100 displays a UI for outputting a list of influencers including information on at least one influencer related to the first keyword selected in step S120 to the user terminal 200 (for example, an advertiser). Terminal), and information on at least one influencer and information on at least one content can be output together on the UI. Hereinafter, it will be described with reference to FIG. 5.

5 is a diagram illustrating a UI provided by an influencer search service providing apparatus in various embodiments.

Referring to FIG. 5, the computing device 100 may provide a UI 50 for using an influencer search service to the user terminal 200. For example, the computing device 100 may provide URL (Uniform Resource Locator) information to each of the user terminals 200 corresponding to a plurality of users, and provide an influencer search service to users accessed through the URL. A UI 50 in the form of a website for use may be provided. However, it is not limited thereto.

In various embodiments, the UI 50 includes a search word input bar 10 for inputting a search word, and information on a plurality of influencers related to a first keyword input through the search word input bar 10 (21-1, 21-2) and a content output area 30 that outputs information 31-1 and 31-2 on a plurality of contents related to the first keyword. . However, it is not limited thereto.

In various embodiments, when “@ shoes” is input through the search word input bar 10, the computing device 100 sets a search target as an influencer according to a search operator, and sets the search range to “shoes”. Influencer can be set as an influencer, and a list of influencers including information (21-1, 21-2) related to the “shoe” searched according to the set search target and search range is displayed as an influencer. It can be output to the list area 20.

In various embodiments, the computing device 100 outputs information on at least one influencer to the influencer list area 20 according to the association between the first keyword and information on at least one influencer. You can decide the order. For example, it may be set to be sequentially output to the influencer list area 20 from an influencer having a large number of uploads of content related to the first keyword. However, it is not limited thereto.

In various embodiments, the computing device 100 scores an influence on each of the plurality of influencers, and information on a plurality of influencers related to the first keyword according to the scored influence is displayed in the influencer list area 20 You can determine the order of output in ). For example, the computing device 100 scores the influence of each of the plurality of influencers by using at least one of the number of views, subscribers, and likes of the plurality of influencers, and the influencer with a high scored influence score. The influencer list area 20 may be sequentially output from the speaker. However, it is not limited thereto.

In an embodiment, the computing device 100 may output information 31-1 and 31-2 on content related to the first keyword to the content output area 30. As shown in FIG. 5, the computing device 100 stores information 31-1 on the first content uploaded to the account of the first influencer and information 21-1 on the first influencer. It can be placed in an adjacent area. Also, the information 31-2 about the second content uploaded to the account of the second influencer may be arranged in an area adjacent to the information 21-2 about the second influencer. However, it is not limited thereto.

In various embodiments, the computing device 100 may determine any one or more of information on a plurality of influencers 21-1 and 21-2 output from the user terminal 200 to the influencer list area 20. A user input for selecting a speaker can be obtained, and more detailed information on the influencer corresponding to the user input can be output in the form of a pop-up window. For example, if there is a plurality of information on content related to each influencer, only information on the content with the highest number of views, likes, and the highest correlation with the first keyword among the information on the plurality of contents is displayed in the content output area ( 30), and when a user input is obtained, information on the remaining contents can be output in the form of a pop-up window. However, it is not limited thereto.

In various embodiments, the computing device 100 may determine any one or more of information on a plurality of influencers 21-1 and 21-2 output from the user terminal 200 to the influencer list area 20. A user input for selecting a luancer can be obtained, and a UI that outputs only more detailed information on an influencer corresponding to the user input can be provided. In this case, the computing device 100 may output a matching request input UI for receiving a matching request with a corresponding influencer along with more detailed information about an influencer corresponding to a user input. However, it is not limited thereto.

In various embodiments, the computing device 100 may output a labeling result of each of the information on the plurality of influencers together with information on the plurality of influencers. Hereinafter, a method of labeling and storing information on a plurality of influencers output on the UI 50 by the computing device 100 will be described with reference to FIGS. 6 and 7.

6 is a flowchart of a method of storing information on an influencer in various embodiments, and FIG. 7 is a diagram illustrating information on an influencer stored in an apparatus for providing an influencer search service in various embodiments.

Referring to FIG. 6, in step S210, the computing device 100 may obtain information on a plurality of influencers from the external server 300. For example, the external server 300 may include a portal site server (eg, Daum, Google, NamuWiki, etc.), and may obtain information on a plurality of influencers from various portal site servers.

In various embodiments, the computing device 100 includes photo information 21a of the influencer, personal information (eg, name, body information, age, educational background information, occupation) from the external server 100 as shown in FIG. 7. Etc.) and influencer's account information (21b) (eg, channel name of active channel, number of subscribers, etc.). Here, the influencer may be not only a real person, but also a virtual character (eg, an animation character), and animals and plants (eg, a dog, a cat, etc.). However, it is not limited thereto.

As another example, the influencer may mean a character created based on a real person, and this may be stored together as information about the real person and separate information. For example, if the influencer acts under a pseudonym rather than a real name, influencer information based on the pseudonym may be stored. Furthermore, if an influencer is active under multiple pseudonyms and works with different concepts, characters, and subjects for each pseudonym, even if the entity is the same person, it is recognized as a plurality of different influencers and each data is separated. You can also create and manage.

In step S220, the computing device 100 may perform labeling on each of the information on the plurality of influencers obtained in step S210.

In various embodiments, the computing device 100 may label each of the information on the plurality of influencers according to the source, type, and fact of the information on the plurality of influencers obtained in step S210. For example, the computing device 100 may label information that can be verified by a government, an accredited institution, or a university among the information on the influencer with label 1 (#1), and the inflation provided by the computing device 100 Information that has been authenticated by the administrator of the Luencer Search Service (e.g., information that can certify that it is real, or is a fictional fact that is widely known externally) can be labeled with Label 2 (#2), and the information claimed by the influencer Can be labeled as label 3 (#3). However, it is not limited thereto.

In various embodiments, the computing device 100 may display information about an influencer in different forms according to a labeled label value. For example, the computing device 100 may display information in different colors, fonts, and sizes according to the type of label.

In various embodiments, the computing device 100 may display different icons and badges together with information according to the type of label. Through this, the user (advertiser) who sees the information on the influencer can easily determine which information is true or fictitious, so that problems that may arise due to misunderstanding of factual information and fiction can be solved in advance. Can be prevented.

In operation S230, the computing device 100 may match and store information on a plurality of influencers and a labeling result value for each of the information.

Thereafter, when the computing device 100 outputs information on a plurality of influencers (eg, step S140 of FIG. 3 ), a labeling result for each of the information on the influencers may be provided together. For example, the computing device 100 may display a labeling value for each of the information on a plurality of influencers in the labeling value output area 21c disposed adjacent to the information on the plurality of influencers. .

Through the above method, unlike the existing person search, it is possible to provide a platform that enables a search for various influencers and real people, virtual personalities, characters, animals, etc., through which various person information can be provided. We can provide services that we do.

In various embodiments, the computing device 100 includes information on content uploaded from the external server 300 to the accounts of a plurality of influencers (eg, content content, views of the content, number of comments, and number of likes/dislikes). Can be obtained. Thereafter, the computing device 100 may evaluate a rating for each of the plurality of influencers using information on the content obtained from the external server 300. Hereinafter, referring to FIG. 8, a method of providing a matching service by the computing device 100 will be described.

8 is a flowchart of a method of providing a matching service between an influencer and an advertiser in various embodiments.

Referring to FIG. 8, in step S310, the computing device 100 requests matching with any one influencer among information on a plurality of influencers included in the influencer list from the user terminal 200. You can get a matching request. For example, the computing device 100 may provide a UI for inputting a matching request with a specific influencer to the user terminal 200, and may receive a matching request through the corresponding UI (e.g., matching request Touch input for the button). However, it is not limited thereto.

In step S320, the computing device 100 may perform matching between any one influencer and the user (eg, the advertiser) who transmitted the matching request according to the matching request obtained in step S310, and when the matching is established, A matching service between an influencer and a user may be provided.

In various embodiments, the computing device 100 may transmit a message indicating a matching acceptance request to a terminal of any one influencer in response to the matching request obtained in step S310, and the terminal of any one influencer When a message indicating acceptance of matching is received in response to a message indicating a request for matching acceptance from, a match between any one influencer and a user may be established.

In various embodiments, the computing device 100 provides a messaging service capable of transmitting and receiving messages between any one influencer and the user when a match between any one influencer and the user is established in step S320. I can. For example, the computing device 100 may provide an instant messaging service capable of transmitting and receiving an instant message between an influencer and a user.

In various embodiments, the computing device 100 is capable of performing advertisement contract creation, advertisement cost negotiation, advertisement cost payment and settlement, etc. with the user terminal when a match between any one influencer and the user is established in step S320. Payment service can be provided.

In step S330, when it is determined that a match between any one influencer and the user is established, the computing device 100 may provide a UI for providing the influencer management service to the terminal of any one influencer. have. For example, the computing device 100 may provide various services necessary for an influencer to prepare advertisements, such as a hair care service, a makeup service, a manager service, and a driving service.

The above-described management service may be directly provided by a company operating a platform according to the disclosed embodiment, but is not limited thereto. For example, including the hair management, makeup, manager, driving and security services described above through the platform. You can also broker a variety of services.

For example, the management service of the platform according to the disclosed embodiment may play a role of intermediating an influencer with a company that provides the aforementioned hair management, makeup, manager, driving and security services, and the like. Specifically, companies that operate the aforementioned hair care, makeup, manager, driving and security services register as sellers on the platform, and the influencer searches for registered sellers, or at least one seller based on recommendation and matching services. You can select and request the service from the seller.

Through this, influencers can not only inform themselves through activities and connect with advertisers, but also make it possible to conveniently request necessary tasks from related companies through the platform according to the disclosed embodiment without belonging to a specific management company, The effect of providing a service that can indirectly support the activity as an influencer can be obtained.

In addition, in the platform according to the disclosed embodiment, the advertising cost through the request of the advertiser is paid to the influencer's account, and the paid advertising cost is provided by the platform according to the disclosed embodiment or a service provided through connection with a seller. It can be used to make payments for.

That is, the platform according to the disclosed embodiment not only enables the influencer to obtain profits through activities, but also enables the obtained profits to be utilized for services required for influencer activities. The advertising expenses accumulated in the account may be accumulated in the form of predetermined points or assets corresponding to cash, and according to an embodiment, an influencer may request settlement in cash.

Depending on the embodiment, points corresponding to advertising expenses exist in the form of virtual currency until the influencer requests settlement in cash, and it may be prevented from being captured as the influencer's income. Influencers use virtual currency-type points or assets to make payments for services necessary for influencer activities, and allow the remaining points to be settled as profits whenever necessary, so that individual influencers can receive them. On the other hand, it may have the effect of reducing the burden of tax processing and settlement of income and expenditure.

The above-described method of providing an influencer search service has been described with reference to a flowchart shown in the drawings. For the sake of simplicity, the method of providing an influencer search service has been described by showing a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are performed in an order different from that shown and described in the present specification. Or it can be done at the same time. In addition, new blocks not described in the specification and drawings may be added, or some blocks may be deleted or changed.

In the above, embodiments of the present invention have been described with reference to the accompanying drawings, but those skilled in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features. You will be able to understand. Therefore, the embodiments described above are illustrative in all respects, and should be understood as non-limiting.

100: Influencer search service providing device (computing device)
200: user terminal
300: external server
400: network

Claims (10)

In the method performed by the computing device,
Receiving a search word including a first keyword from a user terminal;
Selecting at least one influencer related to the first keyword from among a plurality of influencers;
Selecting at least one content related to the first keyword from among the content uploaded by the selected at least one influencer; And
And providing information on the selected at least one influencer and information on the selected at least one content to the user terminal. The method of claim 1,
The step of receiving the search word input,
Obtaining a search operator included in the search word; And
Further comprising the step of setting a search target and a search range of the first keyword in response to the search operator,
Selecting at least one influencer related to the first keyword,
And in response to selecting an influencer as the search target, selecting at least one influencer related to the first keyword. The method of claim 2,
Selecting at least one influencer related to the first keyword,
In response to selecting a product as the search target, selecting information on a product related to the first keyword; And
And filtering information on the product related to the selected first keyword according to the set search range. The method of claim 1,
Selecting at least one influencer related to the first keyword,
Among the plurality of influencers, an influencer having a history of uploading content related to the first keyword and an influencer having a history of uploading content related to a second keyword having the same category as the first keyword is selected. Including the step of, Influencer search service providing method. The method of claim 1,
Providing information on the selected at least one influencer and information on the selected at least one content to the user terminal,
Providing a user interface (UI) for outputting an influencer list including information on the selected at least one influencer to the user terminal,
Providing the UI to the user terminal,
And outputting information on the selected at least one influencer and information on the selected at least one content on the UI together. The method of claim 5,
Providing the UI to the user terminal,
Influencer search comprising the step of determining an order in which information on the at least one influencer is output on the user terminal according to a correlation between the first keyword and information on the at least one influencer How to provide service. The method of claim 1,
The advertiser matching method,
The method of providing the influencer search service,
Further comprising the step of storing information on the plurality of influencers collected from the outside,
Storing information on the plurality of influencers,
And labeling each of the information on the plurality of influencers according to the source, type, and fact of the information on the plurality of influencers,
Providing information on the influencer to the user terminal,
And providing a labeling result for each of the information on the influencer provided to the user terminal together. The method of claim 1,
When receiving a matching request for the at least one influencer from the user terminal, providing a matching service for matching the at least one influencer and an advertiser of the user terminal in response to the matching request; And
When a match between the at least one influencer and the advertiser of the user terminal is established, a user interface that provides an influencer management service to the influencer terminal of the at least one influencer in which the match is established. , UI) further comprising the step of providing an influencer search service providing method. A memory for storing one or more instructions; And
A processor that executes the one or more instructions stored in the memory,
The processor executes the one or more instructions,
An apparatus for performing the method of claim 1. A computer program combined with a computer as hardware and stored in a recording medium readable by a computer to perform the method of claim 1.

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