KR102473915B1 - Method, apparatus and computer program for providing sale mediate service based on influencer's contents - Google Patents

Abstract

A content-based product sales brokerage service providing method, device, and computer program are provided. According to various embodiments of the present invention, a method for providing a content-based merchandise sales mediation service is a method performed by a computing device, comprising the steps of receiving one or more search words from a user, and responding to the one or more search words among a plurality of pre-uploaded contents. Providing at least one piece of content having a corresponding search keyword, obtaining a product purchase request through the at least one piece of content from the user, and providing a product sales process to the user in response to the product purchase request. includes

Description

Method, device and computer program for providing content-based product sales brokerage service

Various embodiments of the present invention relate to a method, apparatus, and computer program for providing a content-based merchandise sales brokerage service.

As Internet technology develops, technology for providing content in the form of text, images, and videos over the Internet is rapidly developing, and video platforms (eg YouTube), Internet broadcasting platforms (eg Afreeca TV, Twitch TV and Daumpot) and portal site platforms (eg, Daum, Google, etc.) are provided through the Internet network, and platforms where you can check and enjoy various contents are increasing.

In accordance with this trend, influencers (e.g., creators) who are active on various platforms and have numerous subscribers (or followers) have begun to appear, and influencers produce and develop their own content. It is being produced and embodied as a one-person, small-scale or multi-person broadcasting station.

As the popularity of influencers increases, interest in everything related to influencers, such as the products they use, places they frequent, hobbies, and specialties, is increasing. Recently, it is also common for influencers to directly appear on home shopping or internet shopping, and to conduct advertisements that further maximize the image of the influencer himself.

Since each action of influencers affects ordinary users who are interested in the influencers, their purchasing power and marketing index increase even more when they advertise. Therefore, the form of advertising that promotes advertisers' products by using influencer marketing using the awareness of influencers is increasing.

Conventionally, when buyers want to purchase a specific item through advertising content posted by an influencer, access a product sales platform that sells a specific item, search for a specific item, check whether the product advertised by the influencer is correct, There was a problem of poor accessibility in that a rather cumbersome procedure had to be performed because it had to go through the process of ordering and payment.

Korean Patent Publication No. 10-2007-0076601 (2017.07.25)

The problem to be solved by the present invention is to satisfy the needs of buyers who prefer to purchase a specific product through advertising content posted by an influencer rather than a rather stiff product sales page or product information, Providing a content-based product sales brokerage service providing method, device, and computer program that can provide a platform that provides a product sales brokerage service so that you can select a product you want to purchase based on the content of the rumors and purchase the selected product. is to do

Another problem to be solved by the present invention is to receive a search keyword for content advertising a specific product directly from the influencer who uploaded the post, and selectively process all or part of the directly input search keyword as private, thereby It is to provide a content-based product sales brokerage service providing method, device, and computer program that allows a lurener to more aggressively advertise a specific product through a search keyword.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the description below.

A method for providing a content-based product sales brokerage service according to an embodiment of the present invention for solving the above problems is a method performed by a computing device, comprising the steps of receiving one or more search words from a user, a plurality of pre-uploaded search terms. providing at least one content having a search keyword corresponding to the one or more search words among the contents of the above, obtaining a product purchase request through the at least one content from the user, and the user in response to the product purchase request. It may include providing a product sales process to.

In various embodiments, obtaining an upload request for content from each of a plurality of influencers, receiving one or more search keywords for the content from each of the plurality of influencers, and responding to the input one or more search keywords. The method may further include inquiring about whether or not to disclose the content and uploading the content according to the upload request, and determining whether to disclose the one or more input search keywords based on a response to the query.

In various embodiments, obtaining an upload request for content from each of a plurality of influencers, extracting one or more search keywords by analyzing the content, querying whether the extracted one or more search keywords are disclosed. and uploading the content according to the upload request, and determining whether to disclose the extracted one or more search keywords based on a response to the query.

In various embodiments, the computing device 100 obtains an upload request for content from each of a plurality of influencers, receives a first search keyword for the content from each of the plurality of influencers, and extracting a second search keyword by analyzing and uploading the content according to the upload request, but setting the input first search keyword not to be disclosed and setting the extracted second search keyword to be disclosed. can include

In various embodiments, the providing of the at least one content includes providing a sales link for a product indicated by the at least one content, and the providing of the product sales process may include providing the product sales process from the user. The method may include providing a product sales page provided by the product sales platform server to the user by connecting to a product sales platform server that sells the product when a user input for selecting a sales link is obtained.

In various embodiments, the providing of the product sales process may include providing a payment process for purchasing a product indicated by the at least one content in response to the product purchase request and performing the payment process. The method may include providing product purchase information to a product sales platform server that sells the product.

In various embodiments, the providing of the at least one piece of content may include selecting one or more recommended keywords by statistically analyzing a plurality of search keywords included in the at least one piece of content; It may include selecting one or more corresponding recommended products and providing a sales link for the selected one or more recommended products.

In various embodiments, the providing of the product sales process may include providing the product sales process in response to receiving a predetermined fee from the user or determining that the user watches advertisement content for a predetermined period of time or longer. and providing a predetermined fee received from the user based on a predetermined revenue distribution ratio and advertising revenue generated by viewing the advertising content to the influencer who has uploaded the at least one content. .

An apparatus for providing a content-based product sales brokerage service according to another embodiment of the present invention for solving the above problems includes a memory for storing one or more instructions and a processor for executing the one or more instructions stored in the memory, The processor may perform the content-based product sales brokerage service providing method according to an embodiment of the present invention by executing the one or more instructions.

A computer program according to another embodiment of the present invention for solving the above problems is combined with a computer, which is hardware, to perform the content-based product sales brokerage service providing method according to an embodiment of the present invention. It can be stored in a readable recording medium.

Other specific details of the invention are included in the detailed description and drawings.

According to various embodiments of the present invention, by providing a platform that provides a product sales mediation service so that a product to be purchased is selected based on the contents of influencers and the selected product is purchased, a somewhat stiff product sales page or product It has the advantage of being able to meet the needs of buyers who prefer to purchase specific items through advertising content posted by influencers rather than information.

In addition, search keywords for content advertising specific products are directly entered from the influencer who uploaded the post, but all or part of the directly entered search keywords are selectively treated as private at the request of the influencer who uploaded the post. By doing so, there is an advantage in providing a platform where influencers can advertise specific products more aggressively through search keywords.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram illustrating a content-based product sales brokerage service providing system according to an embodiment of the present invention.
2 is a hardware configuration diagram of an apparatus for providing a content-based product sales brokerage service according to another embodiment of the present invention.
3 is a flowchart of a method for providing a content-based product sales brokerage service according to another embodiment of the present invention.
4 is a flowchart of a method of uploading content by receiving a search keyword from an influencer, in various embodiments.
5 is a flowchart of a method of uploading content by extracting a search keyword through content analysis, in various embodiments.
6 is a flowchart of a method of uploading content using a search keyword input from an influencer and a search keyword extracted through content analysis, in various embodiments.
7 to 9 are diagrams illustrating a user interface (UI) provided by a content-based product sales intermediary service providing apparatus according to various embodiments.

Advantages and features of the present invention, and methods of achieving them, will become clear with reference to the detailed description of the following embodiments taken in conjunction with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms, only these embodiments are intended to complete the disclosure of the present invention, and are common in the art to which the present invention belongs. It is provided to fully inform the person skilled in the art of the scope of the invention, and the invention is only defined by the scope of the claims.

Terminology used herein is for describing the embodiments and is not intended to limit the present invention. In this specification, singular forms also include plural forms unless specifically stated otherwise in a phrase. As used herein, "comprises" and/or "comprising" does not exclude the presence or addition of one or more other elements other than the recited elements. Like reference numerals throughout the specification refer to like elements, and “and/or” includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various components, these components are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first element mentioned below may also be the second element within the technical spirit of the present invention.

Unless otherwise defined, all terms (including technical and scientific terms) used in this specification may be used with meanings commonly understood by those skilled in the art to which the present invention belongs. In addition, terms defined in commonly used dictionaries are not interpreted ideally or excessively unless explicitly specifically defined.

The term "unit" or "module" used in the specification means a hardware component such as software, FPGA or ASIC, and "unit" or "module" performs certain roles. However, "unit" or "module" is not meant to be limited to software or hardware. A "unit" or "module" may be configured to reside in an addressable storage medium and may be configured to reproduce one or more processors. Thus, as an example, a “unit” or “module” may refer to components such as software components, object-oriented software components, class components, and task components, processes, functions, properties, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays and variables. Functions provided within components and "units" or "modules" may be combined into smaller numbers of components and "units" or "modules" or may be combined into additional components and "units" or "modules". can be further separated.

The spatially relative terms "below", "beneath", "lower", "above", "upper", etc. It can be used to easily describe a component's correlation with other components. Spatially relative terms should be understood as including different orientations of elements in use or operation in addition to the orientations shown in the drawings. For example, if you flip a component that is shown in a drawing, a component described as "below" or "beneath" another component will be placed "above" the other component. can Thus, the exemplary term “below” may include directions of both below and above. Components may also be oriented in other orientations, and thus spatially relative terms may be interpreted according to orientation.

In this specification, a computer means any kind of hardware device including at least one processor, and may be understood as encompassing a software configuration operating in a corresponding hardware device according to an embodiment. For example, a computer may be understood as including a smartphone, a tablet PC, a desktop computer, a laptop computer, and user clients and applications running on each device, but is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

Although each step described in this specification is described as being performed by a computer, the subject of each step is not limited thereto, and at least a part of each step may be performed in different devices according to embodiments.

In addition, although this specification exemplarily describes mediating product sales through content posted by a plurality of influencers, it is not limited thereto and can be applied to various fields.

1 is a diagram illustrating a content-based product sales brokerage service providing system according to an embodiment of the present invention.

Referring to FIG. 1 , a content-based product sales mediation service providing system according to an embodiment of the present invention may include a product sales mediation service providing device 100, a user terminal 200, and an external server 300. .

Here, the content-based product sales intermediary service providing system shown in FIG. 1 is according to an embodiment, and its components are not limited to the embodiment shown in FIG. 1, and can be added, changed, or deleted as necessary. can

In one embodiment, the product sales brokerage service providing apparatus 100 may provide an influencer channel integration service to a plurality of user terminals 200 .

Here, the influencer channel integration service integrates and provides information on a plurality of influencers and a plurality of contents uploaded from each of the plurality of influencers on a single screen, or provides information on a plurality of influencers corresponding to a specific keyword input from the user. It may refer to a service that provides only information and content about Luencer. However, it is not limited thereto.

In various embodiments, the product sales mediation service providing device 100 may obtain an integration request for one or more influencer channels already opened on one or more platforms from an influencer, and one or more influencers may receive an integration request for one or more influencer channels according to the integration request. Channels can be linked to collect information about one or more influencer channels from each of one or more platforms and content posted on each of one or more influencer channels, and information about one or more influencer channels collected and information about one or more influencer channels collected. A UI (eg, FIG. 7 ) that outputs content posted on each influencer channel may be provided.

Here, the UI may be a graphical user interface (GUI). However, it is not limited thereto.

In one embodiment, the product sales mediation service providing apparatus 100 may provide a content-based product sales mediation service to a plurality of user terminals 200 .

Here, the content-based product sales brokerage service provides a product sales process for purchasing the product (e.g., connecting to a product sales page and placing an order for product purchase) when obtaining a purchase request for a product through specific content from multiple users. and providing a payment process).

In various embodiments, the product sales brokerage service providing apparatus 100 receives one or more search terms from a user, selects at least one content having a search keyword corresponding to one or more search terms from among a plurality of pre-uploaded contents, and provides the selected content to the user. and when obtaining a product purchase request through any one of at least one piece of content from the user, a product sales process may be provided to the user in response to the product purchase request. However, it is not limited thereto.

In one embodiment, the user terminal 200 may be connected to the product sales brokerage service providing device 100 through the network 400, and the UI provided from the product sales brokerage service providing device 100 (eg, FIGS. 7 to 7). Through 9), various services provided by the product sales mediation service providing device 100 (eg, an influencer channel integration service and a content-based product sales mediation service) may be output.

In various embodiments, the user terminal 200 may include at least one of a smart phone, a tablet PC, a laptop, and a desktop including a display on at least a portion of the user terminal 200, and may include a display. Through this, the UI (eg, FIGS. 7 to 9 ) provided from the product sales mediation service providing device 100 may be output. However, it is not limited thereto.

In one embodiment, the external server 300 may be connected to the product sales mediation service providing device 100 through the network 400, and the product sales mediation service providing device 100 provides various services (eg, an influencer channel). Information and data necessary to provide integrated services and product sales brokerage services) can be provided. For example, the external server 300 may include a platform server that opens and manages an influencer channel and a product sales platform server that stores, provides, and manages a product sales page that sells a plurality of products. However, it is not limited thereto.

In various embodiments, the external server 300 may store and manage various data (eg, data of each of a plurality of influencers, uploaded content data, etc.) provided from the apparatus 100 for providing a product sales brokerage service. .

Here, in the content-based product sales mediation service providing system shown in FIG. 1 , various information and data generated and provided by the product sales mediation service providing device 100 are transmitted to the external server 300 and stored therein. Although described in the form of storage, it is not limited thereto, and a separate storage device may be provided in the product sales brokerage service providing device 100 to store various types of information and data in the separately provided storage device. Hereinafter, with reference to FIG. 2, the hardware configuration of the product sales mediation service providing apparatus 100 will be described.

2 is a hardware configuration diagram of an apparatus for providing a content-based product sales brokerage service according to another embodiment of the present invention.

Referring to FIG. 2 , in various embodiments, a product sales brokerage service providing device 100 (hereinafter, “computing device 100”) may include a processor 110 and a memory 120 . In various embodiments, the computing device 100 may further include a network interface (or communication interface) (not shown), a storage (not shown), and a bus (not shown).

In one embodiment, the processor 110 may control the overall operation of each component of the computing device 100 . The processor 110 may include a central processing unit (CPU), a micro processor unit (MPU), a micro controller unit (MCU), or any type of processor well known in the art.

In various embodiments, the processor 110 may perform an operation for at least one application or program for executing a method according to embodiments of the present invention. In various embodiments, the processor 110 includes one or more cores (not shown) and a graphics processor (not shown) and/or a connection path (eg, a bus) for transmitting and receiving signals to and from other components. can do.

In various embodiments, the processor 110 may temporarily and/or permanently store signals (or data) processed in the processor 110 (RAM: Random Access Memory, not shown) and ROM (ROM: Read -Only Memory, not shown) may be further included. In addition, the processor 110 may be implemented in the form of a system on chip (SoC) including at least one of a graphics processing unit, RAM, and ROM.

In one embodiment, the processor 110 executes one or more instructions stored in the memory 120, thereby performing the method described with reference to FIGS. 3 to 9 (eg, a content-based product sales intermediary service providing method). can be done

For example, the processor 110 executes one or more instructions stored in the memory 120 to receive one or more search words from the user, at least one having a search keyword corresponding to one or more search words among a plurality of previously uploaded contents. Provision of a content-based product sales brokerage service including the steps of providing one content, obtaining a product purchase request from a user through at least one content, and providing a product sales process to the user in response to the product purchase request. way can be done. However, it is not limited thereto.

In one embodiment, memory 120 may store various data, commands and/or information. The memory 120 may store programs (one or more instructions) for processing and control of the processor 110 . Programs stored in the memory 120 may be divided into a plurality of modules according to functions.

In various embodiments, steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, implemented in a software module executed by hardware, or a combination thereof. A software module may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art to which the present invention pertains.

Components of the present invention may be implemented as a program (or application) to be executed in combination with a computer, which is hardware, and stored in a medium. Components of the present invention may be implemented as software programming or software elements, and similarly, embodiments may include various algorithms implemented as data structures, processes, routines, or combinations of other programming constructs, such as C, C++ , Java (Java), can be implemented in a programming or scripting language such as assembler (assembler). Functional aspects may be implemented in an algorithm running on one or more processors. Hereinafter, with reference to FIG. 3 , a method of providing a content-based product sales mediation service performed by the computing device 100 will be described.

3 is a flowchart of a method for providing a content-based product sales brokerage service according to another embodiment of the present invention.

Referring to FIG. 3 , in step S110 , the computing device 100 may receive one or more search words from the user (or the user terminal 200 ). For example, the computing device 100 may provide the UI 10 for integrating and outputting information on a plurality of influencers and a plurality of contents, and a search window 11d included in the UI 10 may be provided. Through this, one or more search words indicating keywords that the user wants to search may be input from the user. However, it is not limited thereto.

In various embodiments, the computing device 100 may provide one or more recommended keywords based on a user's search history, and when a specific recommended keyword is selected from the user, the selected specific recommended keyword may be used as a search term. For example, the computing device 100 may provide one or more recommended keywords according to the user's search history on the recommended keyword providing area 11e included in the UI 10, and any one of the provided one or more recommended keywords may be used. A recommended keyword of may be selected as a search term. However, it is not limited thereto.

In step S120 , the computing device 100 may provide at least one content having a search keyword corresponding to one or more search terms among a plurality of pre-uploaded contents based on the one or more search words input in step S110 . For example, the computing device 100 may provide at least one content having a search keyword corresponding to one or more search words among a plurality of pre-uploaded content through a content providing UI (eg, 20 of FIG. 8 ).

In addition, the computing device 100 outputs more detailed information about the content corresponding to the user input when obtaining a user input for selecting one of the plurality of contents output to the content providing UI 20 from the user. The detailed content information UI 30 may be provided to the user. However, it is not limited thereto.

Here, the plurality of pre-uploaded contents may refer to advertising contents uploaded through a plurality of influencers (eg, contents uploaded through online channels such as social network services), and the search keyword is a process of uploading specific contents. It may mean that it is set in advance so that specific content is searched for. Hereinafter, a method of setting a search keyword performed by the computing device 100 will be described.

4 is a flowchart of a method of uploading content by receiving a search keyword from an influencer, in various embodiments.

In various embodiments, the computing device 100 may set a search keyword for content to be uploaded by directly receiving a search keyword for content to be uploaded from each of a plurality of influencers.

In step S210, the computing device 100 may obtain a content upload request from each of a plurality of influencers (or influencer terminals). For example, the computing device 100 may obtain an upload request for one or more content from a plurality of influencers through a content upload UI provided to each of a plurality of influencer terminals. However, it is not limited thereto.

In step S220, the computing device 100 may receive one or more search keywords for content from each of a plurality of influencers. For example, the computing device 100 may directly receive a search keyword for one or more content from a plurality of influencers through a content upload UI provided to each of a plurality of influencer terminals. However, it is not limited thereto.

In step S230, the computing device 100 may query whether one or more search keywords input in step S220 are disclosed.

In step S240, the computing device 100 uploads content according to the upload request obtained in step S210, but when the response to the query in step S230 is a disclosure request, one or more search keywords input in step S220 are disclosed. content can be uploaded.

Here, the form in which the search keyword is disclosed (eg, public state) may mean a form in which the search keyword is exposed to both a plurality of influencers and a plurality of users. However, it is not limited thereto.

In step S250, the computing device 100 uploads content according to the upload request obtained in step S210, but if the response to the query in step S230 is a private request, one or more search keywords input in step S220 are not disclosed. Content can be uploaded in the form.

Here, the form in which the search keyword is not disclosed (eg, private state) may mean a form in which the content is exposed to the influencer who uploaded the content but not to other users. However, it is not limited thereto.

In various embodiments, the computing device 100 sets one or more search keywords input from a plurality of influencers to a private state without going through a separate disclosure query process (eg, step S230), but the plurality of influencers Only when one or more search keywords are requested to be disclosed by an unseo, the corresponding search keyword may be set to a public state. However, it is not limited thereto.

In various embodiments, the computing device 100 may selectively disclose one or more search keywords only to a specific target according to an influencer's request. However, it is not limited thereto.

For example, the computing device 100 may determine whether to disclose keywords according to attributes of a user performing a search. For example, search keywords are not disclosed to general users, but search keywords are disclosed to users who have paid a certain fee (e.g., premium service users), so that the intention of the influencer who uploaded the content can be identified. might as well make it happen.

In various embodiments, the computing device 100 may set a publishing time for one or more search keywords according to an influencer's request, post content in a form in which one or more search keywords are disclosed at the set publishing time, At times other than the publication time, the content may be changed in a form in which one or more search keywords are not disclosed.

5 is a flowchart of a method of uploading content by extracting a search keyword through content analysis, in various embodiments.

In various embodiments, the computing device 100 may set a search keyword for content to be uploaded by analyzing content to be uploaded from each of a plurality of influencers and extracting one or more search keywords.

In step S310, the computing device 100 may obtain a content upload request from each of a plurality of influencers (or influencer terminals) (eg, step S210 of FIG. 4).

In step S320, the computing device 100 may extract one or more search keywords by analyzing the content requested to be uploaded in step S310.

In various embodiments, the computing device 100 may extract one or more search keywords by analyzing text included in content using an optical character reader (OCR).

In various embodiments, the computing device 100 analyzes the content, identifies one or more products included in the content, and sells the same product (or product having the same category) as the identified product among a plurality of pre-uploaded content. Content can be selected, and one or more search keywords set in the selected content can be extracted.

In various embodiments, the computing device 100 may extract one or more search keywords by analyzing a plurality of contents previously uploaded by an influencer who has uploaded the corresponding contents. However, it is not limited thereto, and various methods of extracting search keywords from contents may be applied.

In step S330, the computing device 100 may query whether one or more search keywords extracted in step S320 are disclosed (eg, step S230 of FIG. 4).

In step S340, the computing device 100 uploads the content according to the upload request obtained in step S310, but when the response to the query in step S330 is a disclosure request, one or more search keywords extracted in step S320 are disclosed. You can upload content.

In step S350, the computing device 100 uploads content according to the upload request obtained in step S310, but if the response to the query in step S330 is a private request, one or more search keywords extracted in step S320 are not disclosed. content can be uploaded.

In various embodiments, the computing device 100 sets one or more search keywords extracted through content analysis to a private state without going through a separate disclosure inquiry process (eg, step S330), but from a plurality of influencers. Only when one or more search keywords are requested to be made public, the corresponding search keywords can be made public. However, it is not limited thereto.

6 is a flowchart of a method of uploading content using a search keyword input from an influencer and a search keyword extracted through content analysis, in various embodiments.

In various embodiments, the computing device 100 uses a search keyword directly input from each of a plurality of influencers and a search keyword extracted through content analysis to search for content requested to be uploaded from each of a plurality of influencers. can be set.

In step S410, the computing device 100 may obtain a content upload request from each of a plurality of influencers (or influencer terminals) (eg, step S210 of FIG. 4).

In step S420, the computing device 100 may receive a first search keyword for content from each of a plurality of influencers. For example, the computing device 100 may directly receive a first search keyword for one or more contents from a plurality of influencers through a content upload UI provided to each of the plurality of influencer terminals (eg, FIG. Step S220 of 4).

In step S430, the computing device 100 may automatically extract a second search keyword by analyzing the content requested to be uploaded in step S410 (eg, S320 of FIG. 5). Depending on the embodiment, the second search keyword may be input by an influencer.

In step S440, the computing device 100 uploads the content according to the upload request obtained in step S410, but sets the first search keyword directly input from the influencer in step S420 not to be disclosed, and extracts it in step S430. The second search keyword may be set in an open form and content may be uploaded.

If keywords for rather aggressive advertisements input from influencers are exposed to buyers, it can give the perception that the content was uploaded simply for advertisements, which can negatively affect buyers and plant a bad image. .

Here, the computing device 100 prevents disclosing actual keywords (eg, first search keywords) for rather aggressive advertisements input from influencers for advertisements, and fake keywords related to content (eg, second search keywords). ), there is an advantage in preventing some buyers from having a bad image or from having a negative influence on the buyers.

Referring again to FIG. 3 , in various embodiments, the computing device 100 statistically analyzes a plurality of search keywords included in at least one piece of content corresponding to the one or more search terms input through step S110 to perform one or more recommended keywords. may be selected, one or more recommended products corresponding to each of the selected one or more recommended keywords may be selected, and a sales link for the selected one or more recommended products may be provided.

For example, when the search word input by the user is "parenting", the computing device 100 may select and provide a plurality of contents corresponding to the keyword "parenting" to the user. For example, the computing device 100 may search for a plurality of contents using variously expanded keywords, such as a “parenting” keyword, a keyword related to the “parenting” keyword, or a similar keyword as a search keyword, and provide the searched content to the user.

In various embodiments, the provided content may be content directly uploaded by an influencer to the platform according to the disclosed embodiment, or the content collected by the platform according to the disclosed embodiment, and each influencer has its own various online channels. It can also be content uploaded through .

That is, the platform according to the disclosed embodiment may be a platform through which influencers directly upload their own contents, or a platform where contents of online channels operated by influencers are collected and provided. In the case of collecting and providing content from online channels operated by an influencer, search on the platform according to the disclosed embodiment separately from the search keywords (eg, hashtags, etc.) set by the influencer while uploading the content to each online channel. A process of asking the influencer to input a search keyword that will be used to be used may go on.

At this time, the computing device 100 statistically analyzes a plurality of search keywords included in a plurality of contents corresponding to the keyword “parenting” and selects one or more recommended keywords (eg, milk powder, stroller, sterilizer, etc.) (eg, top 3 keywords). search keywords), and products corresponding to each keyword (eg, powdered milk products, stroller products, and sterilizer products) can be selected.

Then, the computing device 100 may provide a link to a sales page selling the selected product (eg, a milk powder product sales link, a stroller product sales link, and a sterilizer product sales link) to the user.

In step S130 , the computing device 100 may obtain a product purchase request through at least one piece of content provided through step S120 (eg, content corresponding to a search word input by the user).

In various embodiments, the computing device 100 outputs more detailed information about the content corresponding to the user input when obtaining a user input for selecting any one of the plurality of content output on the content providing UI 20. It is possible to provide the user with a detailed content information UI 30 to request, and a product purchase request can be obtained from the user through a product purchase request button 35 included in the detailed content information UI 30 .

In step S140, the computing device 100 may provide a product sales process to the user in response to the product purchase request obtained in step S130.

In various embodiments, the computing device 100 may provide a sales link for a product indicated by at least one piece of content through the content detail information UI 30, and when obtaining a purchase request from a user, the sales link is provided. A product sales page (eg, FIG. 9 ) provided by the product sales platform server may be provided to the user by connecting to a product sales platform server (eg, the external server 300 ) that sells products through the Internet.

For example, influencers can advertise products included in content while uploading their own content, sell products themselves through advertisements, or induce purchase of products from external shopping malls. To this end, influencers can add how to purchase their own products to content (eg, contact information for ordering products, product purchase links, etc.), and can also add links to external shopping malls to content.

Through this, when purchasing a desired product, the user can first search the influencer's content, select the desired content from among the found influencer's content, and purchase the corresponding product.

Through this, instead of first searching for a product, checking the corresponding review or content, and then selecting the product, a new process of searching for the content first, selecting the content you like, and then purchasing the corresponding product. Shopping service can be provided.

In various embodiments, the computing device 100 may provide a payment process for purchasing a product indicated by at least one content in response to a product purchase request obtained from a user, and purchase a product generated by performing the payment process. Information may be provided to a product sales platform server that sells products. That is, the computing device 100 may provide a more convenient service to the user by ordering and paying for a product through its own payment process without going through a separate product sales page.

In various embodiments, after the computing device 100 provides more detailed information on the content corresponding to the user input through the detailed content information UI 30, the detailed content information UI 30 for a predetermined time elapses. When is being output, a product sales process may be provided to the user automatically.

In various embodiments, the computing device 100 provides a product sales process in response to a product purchase request obtained from a user (eg, connecting a product sales page for a corresponding product or providing a payment process for purchasing a product); , A product sales process may be provided only when a predetermined fee is paid from the user or when it is determined that the user watches the advertisement content for a predetermined time or longer.

In various embodiments, the computing device 100 provides a product sales process in response to receiving a predetermined fee from the user or determining that the user watches advertisement content for a predetermined period of time or more, based on a predetermined revenue distribution ratio. In this way, a predetermined fee received from the user and advertising revenue generated by viewing the advertising content can be provided to the influencer who has uploaded at least one content.

Here, the preset revenue distribution ratio may be determined using at least one of the number of contents posted by the influencer, product sales through the contents, total revenue, revenue generation path, and influencer evaluation information. However, it is not limited thereto.

In various embodiments, when a product sales process is completed through the user terminal 200, the computing device 100 inputs a separate operation (eg, closing a product sales page and selecting the content providing UI 20) from the user. Even if not received, the content providing UI 20 may be automatically provided again.

The aforementioned content-based product sales mediation service providing method has been described with reference to the flow chart shown in the drawings. For a brief description, the method for providing a content-based product sales mediation service has been illustrated and described as a series of blocks, but the present invention is not limited to the order of the blocks, and some blocks are in a different order from those shown and performed herein. may be performed or may be performed concurrently. In addition, new blocks not described in the present specification and drawings may be added, or some blocks may be deleted or changed. Hereinafter, the UI provided by the computing device 100 will be described with reference to FIGS. 7 to 9 .

7 to 9 are diagrams illustrating a user interface (UI) provided by a content-based product sales intermediary service providing apparatus according to various embodiments.

First, referring to FIG. 7 , the computing device 100 may provide an influencer channel integration service UI 10 that integrates and outputs information and content on one or more influencer channels.

Here, the influencer channel integration service UI 10 includes a first area 11 providing various functions related to the influencer channel integration service and a second area 12 providing information on a plurality of influencers. and a third area 13 providing a plurality of contents. However, it is not limited thereto.

In various embodiments, the computing device 100 may provide various functions related to an influencer channel integration service through the first region 11 . For example, the computing device 100 may select a language for providing the integrated influencer channel service from the user through the language selection window 11a and provide the integrated influencer channel service in the selected language.

In addition, the computing device 100 may provide personal information and rate plans for the user of the integrated influencer channel service and information on terms of use of the integrated influencer channel service through the additional information providing icon 11b.

In addition, the computing device 100 may provide a login procedure and membership registration procedure for the influencer channel integration service through the login button 11c.

Also, the computing device 100 may receive input of one or more search words from the user through the search window 11d.

In addition, the computing device 100 searches for a plurality of users having search words input from a plurality of users, a user's search history, or similar information (eg, gender, age group, etc.) to the user through the recommended keyword providing area 11e. Suggested keywords can be provided based on the history. However, it is not limited thereto.

In various embodiments, the computing device 100 provides information about a plurality of influencers (eg, influencer profile information, influencer attribute information (eg, influencer information) through the second area 12 . A list of influencers including keyword information indicating properties and types of posted contents) may be provided.

In various embodiments, the computing device 100 selects information about one or more influencers to be provided to the user based on the user's influencer selection history and the attributes of each of the plurality of influencers, and the second area Through (12), information on one or more influencers can be recommended and provided to the user. However, the computing device 100 is not limited thereto, and the computing device 100 provides information on influencers according to various methods, such as preferentially providing information on newly registered influencers or sequentially providing information on influencers with a large number of times selected by the user. information can be provided.

Here, the properties for each of the plurality of influencers include a method of statistically analyzing hashtags included in each of the plurality of contents, and direct input of the keywords that they want to be searched for from each of the plurality of influencers, and the directly entered keywords. It can be determined by any one of the methods of determining the attributes for each of a plurality of influencers using However, it is not limited thereto.

In various embodiments, the computing device 100 may provide a content list including a plurality of content (eg, image content, text content, audio content, video content, etc.) through the third area 13 .

In various embodiments, the computing device 100 selects one or more contents to be provided to the user based on the user's content selection history and the attributes of each of the plurality of influencers, and selects one or more contents through the third area 13. Content may be recommended to the user. However, the computing device 100 is not limited thereto, and the computing device 100 may provide content according to various methods, such as preferentially providing newly registered content or sequentially providing content with a high number of times (eg, number of views) selected by the user. .

In various embodiments, the computing device 100 receives a specific keyword input through the search window 11d or selects one of a plurality of recommended keywords provided through the recommended keyword providing area 11e, the user It is possible to provide information on influencers and content corresponding to a keyword entered from the keyword or a selected recommended keyword through the second area 12 and the third area 13 . For example, when the keyword input through the search box 11d is “game”, the computing device 100 outputs information about an influencer having a “game” attribute on the second area 12 and , content including a hashtag related to “game” can be output on the third area 13 . However, it is not limited thereto.

Next, referring to FIG. 8 , the computing device 100 provides a content providing UI 30 that provides various types of information about the first content when receiving a user input for selecting first content from among a plurality of content from the user. can provide

Here, the content providing UI 30 may include a content providing area 31 , a content information area 32 , a channel access link button 33 , a close button 34 and a sales link 35 . However, it is not limited thereto.

In various embodiments, the computing device 100 may provide the content providing UI 30 in the form of a pop-up window as shown in FIG. 8 . However, it is not limited thereto.

In various embodiments, the computing device 100 may output content selected by a content user through the content providing area 31 .

In various embodiments, the computing device 100 provides a hash similar to content selected by the user from among content selected by the user, content uploaded with the content selected by the user, and content posted by the same influencer via the content providing area 31 . Contents with tags can be output together. However, it is not limited thereto.

In various embodiments, information on content input from an influencer may be output through the content information area 32 . For example, the computing device 100 may output information about an influencer, a content title, a content description, and hashtag information through the content information area 32 . However, it is not limited thereto.

In various embodiments, when obtaining a user input for selecting the channel access link button 33 from the user, the computing device 100 selects an influencer channel in which content output on the user and content providing area 31 is posted. By connecting, the influencer channel screen can be output on the display of the user terminal 200 . However, it is not limited thereto.

In various embodiments, the computing device 100 may terminate the content providing UI 30 provided in the form of a pop-up window when receiving a user input for selecting the close button 34 from the user. However, it is not limited thereto.

In various embodiments, when obtaining a user input for selecting the sales link 35 from the user, the computing device 100 may provide a product sales page (eg, FIG. 9 ) selling products included in the corresponding content. . However, it is not limited thereto.

Although the embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains can be implemented in other specific forms without changing the technical spirit or essential features of the present invention. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

100: Product sales brokerage service providing device (or computing device)
200: user terminal
300: external server
400: network

Claims (10)

In a method performed by a computing device,
receiving one or more search terms from a user;
providing at least one content having a search keyword corresponding to the one or more search words among a plurality of pre-uploaded content;
obtaining a product purchase request through the at least one content from the user; and
Providing a product sales process to the user in response to the product purchase request;
Obtaining an upload request for content from each of a plurality of influencers;
receiving at least one search keyword for the content from each of the plurality of influencers;
querying whether or not the one or more inputted search keywords are disclosed; and
The content is uploaded according to the upload request, but if the response to the query is a disclosure request, the content is uploaded so that the one or more inputted search keywords are exposed to other users, and the response to the query is a non-disclosure request. In this case, uploading the content so that the one or more input search keywords are not exposed to the other users,
Uploading the content,
uploading the content so that the one or more inputted search keywords are exposed only to premium service users who have paid a predetermined fee, when the response to the query is a request for selective disclosure only to a specific target; and
When a response to the query is a request for selectively publishing only at a specific publishing time, uploading the content so that the one or more inputted search keywords are exposed only during the specific publishing time;
The step of providing the product sales process,
providing the product sales process in response to receiving a predetermined fee from the user or determining that the user watched advertisement content for a predetermined period of time; and
Preset revenue distribution ratio - The predetermined revenue distribution ratio is determined using at least one of the number of contents posted by the influencer, product sales through the content, total revenue, revenue generation path, and influencer evaluation information - Providing a predetermined fee received from the user and advertising revenue generated by watching the advertising content to the influencer who uploaded the at least one content based on
A method of providing content-based product sales brokerage services. delete According to claim 1,
Obtaining an upload request for content from each of a plurality of influencers;
extracting one or more search keywords by analyzing the contents;
querying whether the one or more extracted search keywords are disclosed; and
Uploading the content according to the upload request, further comprising determining whether to disclose the extracted one or more search keywords based on a response to the query,
A method of providing content-based product sales brokerage services. According to claim 1
Obtaining an upload request for content from each of a plurality of influencers;
receiving a first search keyword for the content from each of the plurality of influencers;
extracting a second search keyword by analyzing the content; and
Uploading the content according to the upload request, but setting the input first search keyword not to be disclosed and setting the extracted second search keyword to be disclosed,
A method of providing content-based product sales brokerage services. According to claim 1,
The step of providing the at least one content,
Providing a sales link for a product indicated by the at least one content,
The step of providing the product sales process,
When obtaining a user input for selecting the sales link from the user, providing the user with a product sales page provided by the product sales platform server by connecting to a product sales platform server that sells the product,
A method of providing content-based product sales brokerage services. According to claim 1,
The step of providing the product sales process,
providing a payment process for purchasing a product indicated by the at least one piece of content in response to the product purchase request; and
Providing product purchase information generated by performing the payment process to a product sales platform server that sells the product,
A method of providing content-based product sales brokerage services. According to claim 1,
The step of providing the at least one content,
selecting one or more recommended keywords by statistically analyzing a plurality of search keywords included in the at least one piece of content;
selecting one or more recommended products corresponding to each of the selected one or more recommended keywords; and
Providing a sales link for the selected one or more recommended products,
A method of providing content-based product sales brokerage services. delete a memory that stores one or more instructions; and
a processor to execute the one or more instructions stored in the memory;
By executing the one or more instructions, the processor:
An apparatus that performs the method of claim 1 . A computer program stored in a computer-readable recording medium to be combined with a computer, which is hardware, to perform the method of claim 1.

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