KR20200102065A - System and method for providing target commercial service using customized commercial contents and feedback based realtime changing advertisment platform - Google Patents

Abstract

Provided is a target advertisement service providing system using a real-time advertisement changing platform based on customized advertisement content and feedback. The system includes: a pharmacy terminal receiving prescription data, transmitting at least one piece of patient data included in the prescription data, and receiving target advertisement content selected in real time based on the at least one piece of patient data to print the target advertisement content on a preset area of the front or rear side of medicine packets; a target advertisement service providing server including an extraction part extracting age and gender from the at least one piece of patient data transmitted from the pharmacy terminal, an advertisement part extracting at least one piece of pre-stored advertisement content based on the at least one piece of patient data and region, day, time and demographic parameters into which the prescription data is inputted, and a transmission part transmitting the at least one piece of advertisement content to the pharmacy terminal as target advertisement content; and at least one advertisement server transmitting the advertisement content and target data in which the advertisement data is going to be exposed to the target advertisement service providing server, and changing the advertisement content and the target data in real time when receiving feedback data about the target advertisement content. Therefore, the system is capable of providing more accurate advertisement data to advertisers.

Description

Target advertisement service provision system and method using customized advertisement contents and feedback-based real-time advertisement change platform {SYSTEM AND METHOD FOR PROVIDING TARGET COMMERCIAL SERVICE USING CUSTOMIZED COMMERCIAL CONTENTS AND FEEDBACK BASED REALTIME CHANGING ADVERTISMENT PLATFORM}

The present invention relates to a method of providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, and provides customized advertisement using patient data included in a prescription, and provides flexible advertisement contents based on feedback on advertisement. It provides a system and a method that can be changed.

The medicine envelope was provided by printing basic information such as the person who administered the drug, usage, pharmacist's name, pharmacy information, and receipt. The size of the medicine envelope varies from section 5 to section 8, section 9, section 11, and section 16, and is a standard size. There is no. Medicine envelopes were mostly monochromatic until the 1990s, but now color printing is becoming a trend beyond 2nd printing. Each pharmacy was not unified and the contents were different, but as large-scale pharmacies were created, the number of pharmacies using the same medicine bag is increasing. According to the Korea Pharmacy Information Service, PM2000 is a pharmacy management software that reflects various health and medical systems and technologies. It is intended to provide drug information, medication guidance information, pharmacy management, prescription dispensing, billing, and sales to member pharmacies of the Korean Pharmacy Society along with the division of medicine. Since it was first developed in 2000, it has been upgraded for several years according to system changes, and various functions have been added while upgrading to the current version.

At this time, as color printing was possible on the medicine bag and the medicine bag became standardized, a method of advertising in the spare area of the medicine bag was developed. In this regard, Korean Patent Publication No. 2002-0062541 (published on July 26, 2002) ) And No. 2015-0087512 (published on July 30, 2015), it is possible to write commercial advertisements on the front of the medicine bag, and how to write the dispensing description and pharmacy name on the back, and use it for prescription from prescription information Disclosed is a configuration in which drug information for the drug is recorded in a medicine bag based on the determined display environment by determining the number of drugs identified, determining the display environment in consideration of the number of confirmed drugs.

However, the method of listing commercial advertisements on the front side of the medicine bag is an advertisement printed by the advertiser regardless of the gender, age, etc. of the patient taking the medicine, so the advertisement effect is poor because the advertisement is not targeted. In addition, even if the technology of printing prescription information on the medicine bag and the composition of printing commercial advertisements are combined, since the reaction to the advertisement is not fed back depending on the patient, the advertiser does not see the market reaction, and the blind man touches the elephant. The current situation is that the advertising effect is still low, even if the advertising cost is paid as well, because it has no choice but to deal with the market reaction in real time.

According to an embodiment of the present invention, advertisement content is printed in a preset area on the front and rear of the medicine bag, but the target is based on the gender, age, region, time, day of the week, and demographic parameters of the patient who issued the prescription. It is possible to provide a one-on-one customized advertisement by distinguishing whether it is an advertisement layer, and by printing the advertisement on the patient's medicine bag if it is classified as a target advertisement layer. Customized advertising content that allows users to change and secure and maintain affiliated stores by accumulating mileage at the pharmacy for each printout, and to provide more accurate advertising data to advertisers by monitoring the volume-based and real-time advertising printouts. And a method of providing a target advertisement service using a feedback-based real-time advertisement change platform. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

As a technical means for achieving the above-described technical problem, an embodiment of the present invention is to receive prescription data, transmit at least one patient data included in the prescription data, and in real time based on at least one patient data. A pharmacy terminal that receives the selected target advertisement content and prints the target advertisement content in a preset area on the front or back of the medicine bag, an extractor that extracts age and gender from at least one patient data transmitted from the pharmacy terminal, and prescription data is input An advertisement unit that extracts at least one advertisement content from among pre-stored advertisement contents based on the region, day of the week, time, and demographic parameters, and the extracted at least one patient data, and targets the extracted at least one advertisement content A target advertisement service providing server including a transmission unit that transmits the contents to the pharmacy terminal, and the target advertisement service providing server transmits advertisement content and target data to be exposed to the advertisement content, and when feedback data on the target advertisement content is received, in real time And at least one advertisement server for changing the advertisement content and target data.

Another embodiment of the present invention is the step of collecting advertisement content and target data to be exposed from at least one advertisement server as metadata, and storing at least one advertisement server, advertisement content, and target data to be mapped, pharmacy terminal When prescription data is received from, extracting age and gender from at least one patient data included in the prescription data, extracting region, day, time, and demographic parameters into which the prescription data is input, extracted age , Extracting at least one advertisement content from pre-stored advertisement contents based on gender, region, day of the week, time, and demographic parameters and transmitting it to the pharmacy terminal, at least one advertisement content and identification code extracted from the pharmacy terminal Controlling to be printed on a preset area of the front or back of the medicine bag, receiving feedback on at least one advertisement content and delivering it to at least one advertisement server when an event of scanning or reading an identification code from a customer terminal occurs Step, and receiving real-time advertisement content corresponding to the feedback transmitted from at least one advertisement server and updating the advertisement content, wherein the identification code is any one or at least one combination of URL, QR code, and barcode It characterized in that it comprises a.

According to any one of the above-described problem solving means of the present invention, the advertisement content is printed in preset areas on the front and rear sides of the medicine bag, but the gender, age, region, time, day of the week, and demographic statistics of the patient who issued the prescription It is possible to provide a one-on-one customized advertisement by distinguishing whether it is a target advertisement layer by considering the academic parameters, and by printing the advertisement on the patient's medicine bag when classified into the target advertisement layer, and by monitoring the customer's reaction in real time, the advertiser can Ad content or target data can be changed, mileage accrued to the pharmacy for each printed copy to secure and maintain affiliated stores, and by monitoring the pay-as-you-go and real-time ad print counts, more accurate ad data can be provided to advertisers. By doing so, it is possible to induce customers to purchase advertisement objects.

1 is a diagram for describing a system for providing a target advertisement service using a platform for real-time advertisement change based on customized advertisement content and feedback according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating a target advertisement service providing server included in the system of FIG. 1.
3 is a view for explaining an embodiment in which a target advertisement service is implemented using a customized advertisement content and a feedback-based real-time advertisement change platform according to an embodiment of the present invention.
4 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a target advertisement service using the customized advertisement content and feedback-based real-time advertisement change platform of FIG. 1 according to an embodiment of the present invention.
5 is a flowchart illustrating a method of providing a target advertisement service using a platform for real-time advertisement change based on customized advertisement content and feedback according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

The terms "about", "substantially" and the like, as used throughout the specification, are used in or close to the numerical value when manufacturing and material tolerances specific to the stated meaning are presented, and are used in the sense of the present invention. To assist, accurate or absolute figures are used to prevent unfair use of the stated disclosure by unscrupulous infringers. As used throughout the specification of the present invention, the term "step (to)" or "step of" does not mean "step for".

In the present specification, the term "unit" includes a unit realized by hardware, a unit realized by software, and a unit realized using both. Further, one unit may be realized using two or more hardware, or two or more units may be realized using one hardware.

In this specification, some of the operations or functions described as being performed by the terminal, device, or device may be performed instead in a server connected to the terminal, device, or device. Likewise, some of the operations or functions described as being performed by the server may also be performed by a terminal, device, or device connected to the server.

In this specification, some of the operations or functions described as mapping or matching with the terminal means mapping or matching the unique number of the terminal or the identification information of the individual, which is the identification information of the terminal. Can be interpreted as.

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram for describing a system for providing a target advertisement service using a platform for real-time advertisement change based on customized advertisement content and feedback according to an embodiment of the present invention. Referring to FIG. 1, a target advertisement service providing system 1 using a customized advertisement content and a feedback-based real-time advertisement change platform includes at least one customer terminal 100, a target advertisement service providing server 300, and at least one pharmacy. It may include a terminal 400, at least one advertisement server 500, and a manager terminal (not shown). However, since the target advertisement service providing system 1 using the customized advertisement content and feedback-based real-time advertisement change platform of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. .

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, at least one customer terminal 100 may be connected to a target advertisement service providing server 300 and at least one advertisement server 500 through a network 200. And, the target advertisement service providing server 300 is connected to at least one customer terminal 100, at least one pharmacy terminal 400, at least one advertisement server 500, and a manager terminal through the network 200. I can. In addition, at least one pharmacy terminal 400 may be connected to the target advertisement service providing server 300 through the network 200. In addition, at least one advertisement server 500 may be connected to at least one customer terminal 100, a target advertisement service providing server 300, and a manager terminal through the network 200. Finally, the manager terminal may be connected to the customer terminal 100, the pharmacy terminal 400, the target advertisement service providing server 300, and at least one advertisement server 500 through the network 200.

Here, the network refers to a connection structure in which information exchange is possible between respective nodes such as a plurality of terminals and servers, and examples of such networks include RF, 3rd Generation Partnership Project (3GPP) network, and Long Term (LTE). Evolution) network, 5GPP (5th Generation Partnership Project) network, WIMAX (World Interoperability for Microwave Access) network, Internet, LAN (Local Area Network), Wireless LAN (Wireless Local Area Network), WAN (Wide Area Network) , Personal Area Network (PAN), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, Digital Multimedia Broadcasting (DMB) network, and the like, but are not limited thereto.

In the following, the term “at least one” is defined as a term including the singular number and the plural number, and even if the term “at least one” does not exist, each component may exist in the singular or plural, and may mean the singular or plural. It will be self-evident. In addition, it will be possible to change according to the embodiment that each component is provided in a singular or plural.

At least one customer terminal 100 targets the feedback data for the advertisement printed on the medicine envelope using a web page, app page, program, or application related to a target advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform. It may be a terminal that transmits to the advertisement service providing server 300 or at least one advertisement server 500. In this case, the feedback data includes, but is not limited to, opinions, appropriateness, ratings, and the like for the advertisement. In addition, the at least one customer terminal 100 may be a terminal that scans or reads the identification code printed on the medicine bag, and activates a web page, app page, program, or application previously stored in the read identification code. In addition, the at least one customer terminal 100 may be a terminal capable of receiving reserves such as mileage or points through a user's account by registering a user.

Here, the at least one customer terminal 100 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. At this time, at least one customer terminal 100 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one customer terminal 100, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The target advertisement service providing server 300 may be a server that provides a target advertisement service web page, an app page, a program, or an application using a customized advertisement content and a feedback-based real-time advertisement change platform. In addition, the target advertisement service providing server 300 collects advertisement content from at least one advertisement server 500 and data of a target to which the advertisement content is to be exposed, that is, target data, and the identifier of the advertisement server 500 It may be a server that maps and stores them together. In addition, the target advertisement service providing server 300 registers the location of at least one pharmacy terminal 400 and manages it in an affiliate store format, or downloads and installs a target advertisement service program or application from at least one pharmacy terminal 400 Or, when accessing a web page or an app page, it may be a server that manages as an affiliate store and manages the target advertisement to be printed on a medicine bag. In addition, when a prescription is input from at least one pharmacy terminal 400, the target advertisement service providing server 300 is an advertisement targeted by the patient based on region, time, day of the week, and demographic parameters, as well as patient data. It may be a server that filters content. In addition, the target advertisement service providing server 300 is a server that transmits feedback data received from the customer terminal 100 to the advertisement server 500 so that the advertisement server 500 can flexibly adjust the advertisement content or target data. Can be At this time, it will be apparent that the feedback data can be directly input to the advertisement server 500 without passing through the target advertisement service providing server 300. In addition, the target advertisement service providing server 300 monitors and counts each time the advertisement content is printed, so that the advertisement server 500 can check the status of the advertisement output in real time, and the pharmacy terminal 400 It may be a server that accumulates mileage each time advertisement content is printed and uses the mileage when purchasing a medicine bag afterwards. In addition, the target advertisement service providing server 300 may be a server that filters advertisement content based on pharmaceutical drug data included in the prescription, and when the advertisement content is output, the identification code is printed together so that the customer terminal 100 It may be a server capable of transmitting feedback data by scanning and reading an identification code.

Here, the target advertisement service providing server 300 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like.

The at least one pharmacy terminal 400 may be a terminal of a pharmacy using a web page, app page, program, or application related to a target advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform. At this time, the at least one pharmacy terminal 400 inputs prescription data and transmits it to the target advertisement service providing server 300, and sends the advertisement content and identification code received from the target advertisement service providing server 300 to a preset area. It may be a terminal that controls to be printed. In addition, the at least one pharmacy terminal 400 may be a terminal that inserts a location, a day of the week, a time, etc. together when transmitting prescription data to be stored as metadata. In addition, the at least one pharmacy terminal 400 may be a terminal used to receive mileage from the target advertisement service providing server 300 and order a medicine bag according to the type and number of printed advertisement contents.

Here, the at least one pharmacy terminal 400 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one pharmacy terminal 400 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one pharmacy terminal 400, for example, as a wireless communication device that is guaranteed portability and mobility, navigation, PCS (Personal Communication System), GSM (Global System for Mobile communications), PDC (Personal Digital Cellular), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The at least one advertisement server 500 may use a web page, app page, program, or application related to a target advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, to provide a target advertisement service providing server ( 300). In addition, the at least one ad server 500 receives data such as an area, an object, and the number of times the advertisement is printed from the target advertisement service providing server 300 or retrieves it from a page provided by the target advertisement service providing server 300. It can be a capable server. To this end, the at least one advertisement server 500 may be a server that creates an advertiser's account and designates an advertisement area, size, target data, etc. to make payment, and the advertisement content from the target advertisement service providing server 300 It may be a server that receives which target has been delivered. In addition, at least one advertisement server 500 collects feedback data of the customer terminal 100 from the customer terminal 100 or the target advertisement service providing server 300, and can flexibly change the advertisement content or target data. It could be a server.

Here, the at least one advertisement server 500 may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the at least one advertisement server 500 may be implemented as a terminal capable of accessing a remote server or terminal through a network. At least one advertisement server 500 is, for example, a wireless communication device that is guaranteed to have portability and mobility, and includes navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), PHS(Personal Handyphone System), PDA(Personal Digital Assistant), IMT(International Mobile Telecommunication)-2000, CDMA(Code Division Multiple Access)-2000, W-CDMA(W-Code Division Multiple Access), Wibro(Wireless Broadband Internet) ) All types of handheld-based wireless communication devices such as terminals, smartphones, smartpads, and tablet PCs may be included.

The manager terminal receives from the advertisement server 500 via the target advertisement service providing server 300 using a web page, app page, program or application related to a target advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform. It may be a terminal of an administrator who deliberates and pays for the advertisement content. Of course, the role of the administrator is not necessary, so it can be deleted.

Here, the manager terminal may be implemented as a computer capable of accessing a remote server or terminal through a network. Here, the computer may include, for example, a navigation system, a notebook equipped with a web browser, a desktop, a laptop, and the like. In this case, the manager terminal may be implemented as a terminal capable of accessing a remote server or terminal through a network. The manager terminal is, for example, a wireless communication device that guarantees portability and mobility, and includes navigation, Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS). , PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminal, smartphone ( smartphone), a smart pad, a tablet PC, and the like, and may include all kinds of handheld-based wireless communication devices.

FIG. 2 is a block diagram illustrating a target advertisement service providing server included in the system of FIG. 1, and FIG. 3 is a target advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform according to an embodiment of the present invention. A diagram for explaining an embodiment in which is implemented.

Referring to FIG. 2, the target advertisement service providing server 300 includes an extraction unit 310, an advertisement unit 320, a transmission unit 330, a change unit 340, an additional filtering unit 350, and an execution confirmation unit. It may include (360).

The target advertisement service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with at least one customer terminal 100, at least one pharmacy terminal 400, and at least one When transmitting a target advertisement service application, program, app page, web page, etc. using a customized advertisement content and feedback-based real-time advertisement change platform to the advertisement server 500, at least one customer terminal 100 and at least one pharmacy terminal 400, and at least one advertisement server 500 may install or open a target advertisement service application, program, app page, web page, etc. using a customized advertisement content and a feedback-based real-time advertisement change platform. In addition, a service program may be driven in at least one customer terminal 100, at least one pharmacy terminal 400, and at least one advertisement server 500 by using a script executed in a web browser. Here, the web browser is a program that enables you to use the web (WWW: world wide web) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language). For example, Netscape , Explorer, chrome, etc. In addition, the application means an application on the terminal, and includes, for example, an app that is executed on a mobile terminal (smartphone).

Referring to FIG. 2, the extraction unit 310 may extract age and gender from among at least one patient data transmitted from the pharmacy terminal 400. To this end, the pharmacy terminal 400 may receive prescription data and transmit at least one patient data included in the prescription data. At this time, most of the data included in the prescription data is structured data, which is data having a standard with a fixed type and format, and a format (number, date, etc.) fixed in a fixed field in the EMR system mainly used in medical institutions. It is a type of data that is entered as a value of or selected as an item. In this case, the prescription data may further include various metadata, which is information on all medical data of a patient, and must be provided to guarantee the reliability of the data or to interpret the data. Basically, information about the patient (name, age, etc.), information related to data generation (generating organization, creator, creation date, etc.) may be included. In particular, in Korea, a medical image metadata standard based on DICOM (Digital Imaging and Communication in Medicine), a standard for exchanging medical image information, can be used. In this standardized data, since each item is set, metadata is mapped and stored to facilitate data extraction, or tags are tagged, so it is easy to extract patient data from prescription data in the extraction unit 310. It becomes. Here, the patient data may vary, such as a disease name code, age, sex, prescription drug information, and prescription days, but is not limited thereto.

The advertisement unit 320 may extract at least one advertisement content from among pre-stored advertisement contents based on an area, day, time, and demographic parameter in which prescription data is input, and at least one extracted patient data. . To this end, at least one advertisement server 500 may transmit advertisement content and target data to which advertisement content is to be exposed to the target advertisement service providing server 300. In this process, the at least one advertisement server 500 transmits not only advertisement content but also the object to which the advertisement is to be exposed, that is, information on the target customer. As an identifier for advertising to the target, the advertisement unit 320 This is used to determine whether the customer is the target. For example, assuming that the target data is female, in their 30s, region-Yeoksam-dong, disease code XX, the advertisement content is displayed to customers whose gender, age, region, and disease code in the prescription data satisfy the conditions. to be. Of course, it will be apparent that the target data is not limited to the above-described field and its range can be changed, reduced, or expanded.

At this time, demographics is a statistical study on the population, and demographic analysis can be applied to an entire society or a specific group defined according to criteria such as age, gender, region, education, nationality, religion, and ethnicity. Demographic information is the most basic and important information considered for targeted marketing and personalized advertising to users, which is the core of marketing. The demographic parameter is a delimiter for analysis, and most of them used in marketing may be age, gender, age, region, etc. Of course, it is obvious that various factors other than age, gender, age, and region can be used. Here, the region may be based on the address of the customer or the region in which the pharmacy is located, and this may be changed according to embodiments. Age or gender is an essential item in the prescription, so it is not difficult to extract it as well.

In addition, the advertisement unit 320 according to an embodiment of the present invention provides advertisement content by adding ontology-based information by scanning or reading information or web traffic of the customer terminal 100 in the pharmacy terminal 400. You can also filter. For example, if a smart device obtains and classifies big data about a user, and then clarifies the analysis algorithm and analysis purpose according to the analysis, it becomes possible to provide a customized service by classifying the user of the smart device using a specific ontology. In addition, the advertisement unit 320 may pre-define a specific ontology as an ontology suitable for individual consumer customized advertisements, and the user's possibility of consumption of the currently advertised product through the analyzed user's situation, taste, and personal information. By measuring, users who exceed a certain number may be selected as consumers, and advertisement content for the product may be printed on the medicine bag. In this case, it increases the effectiveness of the advertisement from the standpoint of the supplier and gives the consumer an opportunity to purchase a better product.

To this end, the advertisement unit 320 may obtain information on the user's state, situation, taste, etc. of the customer terminal 100, which is a device user, through a GPS, an acceleration sensor, a virtual sensor, or an application. The information obtained in this way is converted into a context, and the advertisement unit 320 recognizes the situation by combining the contextualized information. Through this information, it is possible to find out the user's location, behavioral patterns, and preference information, and make predictable background knowledge about the user's existing consumption habits or current state. The advertisement unit 320 may compare and analyze the background knowledge, precedent, and current situation, and thus recognize the user's current state and situation as accurately as possible (Cognitive). The advertisement unit 320 measures the likelihood of consuming the product, that is, consumption possibility, based on the recognized information, predicts a user exceeding the standard value as a consumer, and determines whether to provide an advertisement for the product. (Decision Making). The customer's information stored in this way can be stored for future use, and obtaining consent for personal information protection may be essential, but may be deleted according to policy.

At this time, the advertisement unit 320 may know information related to the user's current state, mood, location, etc. through a sensor built into the customer terminal 100. For example, acceleration measurement, body temperature, heart rate, degree of shaking, GPS information, etc. may be included here. In addition, the advertisement unit 320 recognizes the situation through the sensed information, and can largely classify the contextualized information into the user's current location, state, precedents of other pedestrians, and user habits. The advertisement unit 320 recognizes the situation by differently combining it according to the location or state, and enters the recognition process according to the precedent of the product information and other users or similar situations and the characteristics of the user. The understanding information is classified as knowledge, and is used to predict the possibility of consumption by the user, judge it as a consumer, and propose a service accordingly. For prediction, the advertisement unit 320 selects the knowledge corresponding to the rule policy and makes a decision. In addition, the advertisement unit 320 performs a service predicted to be necessary, that is, a function of taking an intention as an action. If it is determined that the user may become a consumer for the product, the advertisement content for the product is displayed in the medicine bag. To print. Feedback on this is transmitted from the customer terminal 100 to the advertisement server 500 or the target advertisement service providing server 300. By analyzing the feedback on whether the proposal was appropriate, the analysis of the user's consumption tendency is supplemented and the next prediction is made. Try to increase the accuracy of Here, the customer terminal 100 may transmit feedback data on the target advertisement content to at least one advertisement server 500, and the at least one advertisement server 500 receives feedback data on the target advertisement content. In this case, advertisement content and target data can be changed in real time.

The transmission unit 330 may transmit the extracted at least one advertisement content to the pharmacy terminal 400 as target advertisement content. Accordingly, the pharmacy terminal 400 receives the target advertisement content selected in real time based on at least one patient data, and prints the target advertisement content in a preset area on the front or rear of the medicine bag. Here, the preset area may be an area including a lower area on which the drug fee bill and receipt are printed on the front side of the medicine bag, and a part or all of the rear side of the medicine bag, but is not limited thereto.

The change unit 340 may change the advertisement content in real time based on the feedback data received from the customer terminal 100. At this time, the changing subject may automatically change the change unit 340 of the target advertisement service providing server 300, that is, the system itself, or may manually change by receiving input from at least one advertisement server 500. have. At this time, since the algorithm is self-evident to manually change, only the former case will be described. Of course, it is obvious that manual changes do not exclude additions or changes. First of all, in the former case, the customer's reaction to the printed advertisement can be divided into, for example, three stages, and feedback can be reflected in the matching algorithm again. Whenever a positive reaction comes, the matching information of the corresponding advertisement content is inquired, and the weight of the matching node involved therein may be increased. The degree to which the weight is increased can be set the strongest when the level is 3 and the weakest when the level is 1. After weight adjustment, the sum of the weights of all matching nodes can be normalized to 1. Level 1 can be defined as when the identification code is not scanned, Level 2 is defined as product purchase or event participation when accessing a website with the identification code and clicking or touching additional information within the website, but limited to this. However, various embodiments may be possible. At this time, the level can be reduced even when a negative reaction such as a case where information is being output from the web page but turned off in the middle is significant.

The additional filtering unit 350 may extract a drug list from among at least one patient data included in the prescription data, and filter the advertisement content previously mapped to the drug list and stored as target advertisement content. At this time, the use of information is possible as long as the exercise of the right to self-determination is guaranteed under the Personal Information Protection Act, but the legal limitation is not the reason for the limitation of the patent, and the industrial availability is not limited by other laws. I decided not to. At this time, not only the drug list but also the disease code can be used. For example, assuming that the disease code was J00 and was acute nasopharyngitis (cold), a patient who is a customer is likely to purchase more vitamin C to relieve inflammation of the nose and throat, and assuming J350 chronic tonsillitis, sore throat. Therefore, it is highly likely to buy liquid porridge. Or, in the case of chronic stomach ulcers without bleeding or perforation with K25.7, the possibility of purchasing cabbage rings or cabbage juice that is good for the stomach increases. Even though people forget the importance of health, especially when they are sick, they tend to treat the sore spot or try to fix the underlying cause, rather than drugs that only relieve symptoms, but to protect the organ, etc. They are always looking for good natural ingredients. Accordingly, the additional filtering unit 350 may map and store advertisement content for a product set in advance in the disease code, and a characteristic keyword of the disease code, for example, J350 chronic tonsillitis, sets tonsillitis as a keyword, and A database can also be constructed by linking and storing advertisement contents that advertise the products they own. In this case, the additional filtering unit 350 may select the advertisement content only with the disease code, but may perform filtering to extract the advertisement content according to the AND condition such as gender, age, and so forth.

In addition, the additional filtering unit 350 may further use an association rule when extracting advertisement content using the disease code. At this time, service discovery and combination are important in a method for providing suitable advertisement content. In order to provide useful advertisement content, a point to be considered is a need for a method of providing a suitable service to users through dynamic service discovery that considers context information according to the user's time and location to meet the service request of various users. In general, frequent pattern mining was performed without considering the importance of each item, but in an actual environment, the importance of items over time must be applied differently. In addition, the importance of the same item may change over time. Weighted Pattern Mining is a mining technique that finds frequent patterns of high weight by considering the importance of different items. That is, even for the same advertisement product item, since the importance is different according to the time period, different weights are set to perform mining. Accordingly, the additional filtering unit 350 may use a method of searching for an advertisement content frequent pattern by using a level crossing algorithm based on a multi-level association rule based on a weight for advertisement content. The searched frequent advertisement content pattern becomes a basis for providing appropriate advertisement content to users through a combination with existing advertisement content already stored. A level crossover algorithm that can find frequent items for items of different levels can find more advertising content. Therefore, the additional filtering unit 350 makes it possible to discover a meaningful pattern of frequent advertisement contents through a search for associations between the lower layers in the upper layer of the advertisement content ontology based on the ontology having a hierarchical structure of spatio-temporal information and advertisement contents.

The existing association rule mining method considers only frequent events, so it does not occur often, but it does not detect association rules for events of high importance. Weighted Pattern Mining refers to a mining technique that finds a high weight pattern in consideration of cases of different importance of items. In the business data analysis environment, customers' purchasing patterns for products should be set differently according to time and season, and different weights should be set for various product prices. Initially, there are WIP, WARM, and WAR based on the Apriori algorithm, but these algorithms require several database scans, which slows the speed. Accordingly, the additional filtering unit 350 may use a mining technique for extracting a service frequency pattern using a weight-based service ontology as a method for providing optimal advertisement content to a user. Mining based on ontology is a similar method to applying data mining by considering a specific domain concept as multiple layers. If only related information between the same level is extracted, there may be a problem in that information cannot be extracted if there is no related information at the same level. Therefore, an algorithm that considers the frequency of inter-levels that can be found if related items exist even for items of different levels is applied. Even for the same advertisement content items, weights are applied differently over time, so service items provided to users may vary, thus affecting service quality.

The execution verification unit 360 creates an advertiser account in at least one advertisement server 500 and, when registering and paying for an advertisement banner including advertisement contents, allows the advertisement contents to be reviewed and approved by the manager terminal. , The advertisement content may be uploaded to be able to check in real time by monitoring advertisement execution data printed on the pharmacy terminal 400.

Hereinafter, an operation process according to the configuration of the target advertisement service providing server of FIG. 2 will be described in detail with reference to FIG. 3 as an example. However, it will be apparent that the embodiment is only any one of various embodiments of the present invention, and is not limited thereto.

Referring to FIG. 3, (a) the target advertisement service providing server 300 collects advertisement content and target data from at least one advertisement server 500, maps it to the advertisement server 500, and stores it. And, (b) when the target advertisement service providing server 300 transmits patient data by inputting a prescription from the pharmacy terminal 400, (c) receiving it and performing target analysis and advertisement extraction. And, (d) the target advertisement service providing server 300, if the customer terminal 100 scans or reads the identification code to provide feedback, the process is processed and transmitted to the advertisement server 500, or the customer terminal 100 The feedback data is directly transmitted to the advertisement server 500.

For details that are not described about the method of providing a targeted advertisement service using the customized advertisement content and feedback-based real-time advertisement change platform of FIGS. 2 and 3, the target using the customized advertisement content and feedback-based real-time advertisement change platform Since the content of the advertisement service providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

4 is a diagram illustrating a process of transmitting and receiving data between components included in the system for providing a target advertisement service using the customized advertisement content and feedback-based real-time advertisement change platform of FIG. 1 according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted/received between each component will be described through FIG. 4, but the present application is not limitedly interpreted as such an embodiment, and according to various embodiments described above, It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 4, when the target advertisement service providing server 300 creates an account in the advertisement server 500 (S4100), sets advertisement content and target data, selects an advertisement product, and performs payment (S4200 ), the advertiser, advertisement content, and target data are stored (S4300), and when patient data is received from the pharmacy terminal 400 (S4400), the advertisement content is filtered by age, gender, region, day of the week, time, and demographic parameters. (S4600).

At this time, the target advertisement service providing server 300 selects the advertisement content targeted by the patient, and transmits it to the pharmacy terminal 400 to be printed (S4600 to S4700). And, when a print event notifying that the advertisement content has been delivered to the target from the pharmacy terminal 400 is received (S4710), the target advertisement service providing server 300 counts to increase the number of advertisements for the advertisement content (S4720). , The counting data is updated so that the advertisement server 500 can also check it (S4730). In addition, the target advertisement service providing server 300 accumulates mileage to the pharmacy terminal 400 (S4800), and then stores it in the pharmacy account as a reserve that can be used when purchasing a medicine bag.

On the other hand, when the access signal is transmitted from the customer terminal 100 through the identification code (S4810), the target advertisement service providing server 300 causes the page previously mapped to the identification code to be output from the customer terminal 100 ( S4820), when the feedback data is received (S4830), it is stored as feedback data to be used when providing customized advertisements to customers in the future, and when the advertisement content or target data is changed in the advertisement server 500 (S4900) The information is synchronized so that the advertisement content and target data are updated (S4910 and S4920).

The order between the above-described steps S4100 to S4920 is only an example and is not limited thereto. That is, the order of the above-described steps (S4100 to S4920) may be mutually changed, and some of the steps may be executed or deleted at the same time.

For the information that is not described about the method of providing the targeted advertisement service using the customized advertisement content and the feedback-based real-time advertisement change platform of FIG. 4, the target using the customized advertisement content and the feedback-based real-time advertisement change platform through FIGS. Since the content of the advertisement service providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

5 is a flowchart illustrating a method of providing a target advertisement service using a platform for real-time advertisement change based on customized advertisement content and feedback according to an embodiment of the present invention. Referring to FIG. 5, the target advertisement service providing server collects advertisement content and target data to be exposed from at least one advertisement server as metadata, and stores at least one advertisement server, advertisement content, and target data to be mapped. Do (S5100).

In addition, when the prescription data is received from the pharmacy terminal, the target advertisement service providing server extracts the age and sex from at least one patient data included in the prescription data, and the region, day, time, and population in which the prescription data is input. Statistical parameters are extracted (S5200), and at least one advertisement content among pre-stored advertisement contents is extracted based on the extracted age, sex, region, day of the week, time, and demographic parameters, and transmitted to the pharmacy terminal (S5300). .

In addition, the target advertisement service providing server controls to print at least one advertisement content and identification code extracted from the pharmacy terminal in a preset area among the front or rear of the medicine bag (S5400), and scans or reads the identification code from the customer terminal. When an event to occur, feedback on at least one advertisement content is received and transmitted to at least one advertisement server (S5500).

Finally, the target advertisement service providing server updates the advertisement contents by receiving real-time advertisement contents corresponding to the feedback transmitted from at least one advertisement server (S5600).

For the information that is not described about the method of providing the targeted advertisement service using the customized advertisement content and feedback-based real-time advertisement change platform of FIG. 5, the target using the customized advertisement content and the feedback-based real-time advertisement change platform through FIGS. 1 to 4 above. Since the content of the advertisement service providing method is the same as the description or can be easily inferred from the description, the following description will be omitted.

A method of providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform according to an embodiment described with reference to FIG. 5 includes instructions executable by a computer such as an application or program module executed by a computer. It can also be implemented in the form of a recording medium. Computer-readable media can be any available media that can be accessed by a computer, and includes both volatile and nonvolatile media, removable and non-removable media. Further, the computer-readable medium may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The method for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform according to an embodiment of the present invention described above is an application basically installed in a terminal (this is a program included in the platform or operating system basically installed in the terminal). May include), and may be executed by an application (that is, a program) directly installed on the master terminal through an application providing server such as an application store server, an application, or a web server related to the service. . In this sense, the method for providing a targeted advertisement service using the customized advertisement content and the feedback-based real-time advertisement change platform according to an embodiment of the present invention described above is an application (i.e., a program) that is basically installed on a terminal or directly installed by a user. It can be implemented and recorded on a computer-readable recording medium such as a terminal.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains can understand that it is possible to easily transform it into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention. do.

Claims (7)

Receiving prescription data, transmitting at least one patient data included in the prescription data, receiving target advertisement content selected in real time based on the at least one patient data, and receiving the target advertisement content in a preset area on the front or rear of the medicine bag. A pharmacy terminal for printing target advertisement content;
An extraction unit for extracting age and gender from among at least one patient data transmitted from the pharmacy terminal, an area, day, time, and demographic parameter into which the prescription data is input, and the extracted at least one patient data A target advertisement service providing server including an advertisement unit for extracting at least one advertisement content from among previously stored advertisement contents, and a transmission unit for transmitting the extracted at least one advertisement content as target advertisement contents to the pharmacy terminal; And
At least one advertisement server that transmits advertisement content and target data to which the advertisement content is to be exposed to the target advertisement service providing server, and changes advertisement content and target data in real time when feedback data on the target advertisement content is received;
A system for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform including
The method of claim 1,
A customer terminal transmitting feedback data on the target advertisement content to the at least one advertisement server;
A system for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, further comprising.
The method of claim 2,
The target advertisement service providing server,
A change unit that changes the advertisement content in real time based on the feedback data received from the customer terminal;
A system for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, further comprising a.
The method of claim 1,
The target advertisement service providing server,
An additional filtering unit for extracting a drug list from among at least one patient data included in the prescription data, and filtering advertisement content previously mapped to the drug list as target advertisement content;
A system for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, further comprising a.
The method of claim 1,
The preset area is,
A system for providing a targeted advertisement service using a real-time advertisement change platform based on customized advertisement content and feedback, characterized in that it is an area including a part or all of the back of the medicine bag and a lower area on which the drug fee bill and receipt are printed .
The method of claim 1,
The target advertisement service providing server,
In the case of creating an advertiser account in the at least one ad server, registering an advertisement banner including advertisement content, and performing payment, the advertisement content is reviewed and approved by the manager terminal, and the advertisement content is displayed in the pharmacy terminal. An execution confirmation unit that monitors the printed advertisement execution data and uploads it to be checked in real time;
A system for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, further comprising a.
In the target advertisement service providing method executed in the target advertisement service providing server,
Collecting advertisement content and target data to which the advertisement content is to be exposed from at least one advertisement server as metadata, and storing the at least one advertisement server, advertisement content, and target data to be mapped;
When prescription data is received from a pharmacy terminal, extracting age and gender from among at least one patient data included in the prescription data, and extracting region, day, time, and demographic parameters into which the prescription data is input ;
Extracting at least one advertisement content from among pre-stored advertisement contents based on the extracted age, gender, region, day of the week, time and demographic parameters and transmitting the extracted advertisement contents to the pharmacy terminal;
Controlling the extracted at least one advertisement content and identification code to be printed on a predetermined area of the front or rear side of the medicine bag by the pharmacy terminal;
Receiving a feedback on the at least one advertisement content and transmitting the feedback to the at least one advertisement server when an event of scanning or reading the identification code occurs from a customer terminal; And
Updating advertisement contents by receiving real-time advertisement contents corresponding to the feedback transmitted from the at least one advertisement server;
Including,
The identification code, a method for providing a targeted advertisement service using a customized advertisement content and a feedback-based real-time advertisement change platform, characterized in that it includes any one or at least one combination of a URL, a QR code, and a barcode.

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