KR20200065781A - Promotional Video Production Linkage System for Sales Products - Google Patents

Abstract

The present invention relates to a promotional image production linking system for sales products which guides the production of a promotional image suitable for the intention of a product seller in a shorter time, which comprises a product seller terminal (100); a plurality of content creator terminals (300); and a promotional image linking server (200). A promotional image linking engine (220) of the promotional image linking server (200) transmits an image producing inquiry signal. The product seller terminal (100) receives the image producing inquiry signal and guides an image production request product history signal to the plurality of content creator terminals (300). The plurality of content creator terminals transmit promotional image production related request history signals to the promotional image linking server (200), and the promotional image linking engine (220) of the promotional image linking server (200) guides the promotional image production related request history signals to the product seller terminal (100).

Description

Promotional Video Production Linkage System for Sales Products}

The present invention grasps the intention of producing a promotional video of a product seller requesting a promotional video of a product, and shortens the time by guiding the content producers who will produce the promotional video according to the intention of the product seller at a time. It relates to a promotional video production linkage system for sales products that guides the production of promotional videos in line with the product seller's intention.

Information and communication technologies, represented by the Internet and mobile communication, are changing the life patterns of modern people. With the spread of personal computers with internet access to almost all homes, schools, and offices, information is acquired through web sites, product purchases using e-commerce, and news exchanges are made via email.

In the case of a mobile communication service, even a few years ago, people could only use a mobile communication service focused on voice calls using a mobile communication terminal.

However, in recent years, a wireless Internet service that can receive a data communication service using the Internet has also spread to mobile communication terminals.

Meanwhile, shopping mall services and product promotion services using wired and wireless Internet services have recently been spotlighted, and Amazon (http://wwwamazoncom/), Auction (http://auctioncokr), and Gmarket (http://gmarketcokr) Such services are typical.

Accordingly, the product promotion method has been gradually replaced by a mass media such as TV or newspaper, and gradually replaced by various promotional methods such as banners or commercial pop-up windows based on the Internet network. Content is also moving from text-based to video-based.

On the other hand, if a product seller wants to sell a product in a shopping mall, the product promotion content must also be produced.

In the case of text, the product promotion contents can be personally produced by the product seller, but it is difficult to produce promotional images, which are mass media contents composed of still images, videos, or a combination of these, so it is necessary to request a content producer.

However, the product seller has a problem in that it is difficult to find a content producer that can personalize a promotional video reflecting their intention among the numerous content producers as well as it takes a lot of time.

KR 10-2009-0085938 A

The present invention is to solve the problems of the prior art, the object of the present invention is to grasp the intention of producing a promotional video of a product seller requesting a promotional video of a product, and produce a promotional video according to the intention of the product seller It is to provide a promotional video production linkage system for sales products, which guides content producers to do it at once, thereby guiding them to produce promotional videos that match the product seller's intention in a shorter time.

As a technical idea for achieving the present invention, a promotional video production linkage system for a merchandise of the present invention includes: a merchandise seller side terminal for uploading merchandise sales details, which are contents related to the sale of merchandise to be sold; A plurality of content creator side terminals for producing creator side product promotion image information which is a promotional image of the corresponding product produced based on product sale history information of the product; It consists of a promotional video linking server equipped with a promotional shape linking engine that stores and manages product sales breakdown information uploaded from the product seller's terminal in the product sales breakdown information DB for each seller. If there is no promotional video in the uploaded product sales history information, a video production inquiry history signal is sent to the product seller's terminal to inquire whether the production video is requested, and the product seller's terminal sends the video production inquiry signal. A video production request signal that contains the options required by the product seller when producing the promotional video, which is the information received and received by the product seller based on the transmitted and received video production inquiry history signal, the promotional video link server The content creator-side terminals that are guided to be relayed to the plurality of content creator-side terminals and receive the signal for requesting the product creation of the video, via the product are requested by the product seller included in the video-production request product details Correspondingly, the request details signals related to the production of the promotional video including the details of the content creator's requirements are interposed to the promotional video linking server, and the promotional video linking engine of the promotional video linking server produces the transmitted promotional video The related request details signals are guided to the product seller side terminal, and the product seller side terminal notifies the corresponding content creator side terminal selected among the content creator side terminals that proposed the promotional image production related request history signals to the promotional video link server, , The promotional video linking engine of the promotional video linking server recognizes the corresponding content creator side terminal notified from the product seller side terminal, notifies the recognized content creator side terminal of the promotional video request, and the content creator side terminal The promotional video link server transmits the product promotional video information of the creator side, which is the promotional video of the product produced through the outgoing request of the promotional video, notified from the promotional video link server, and the promotional video link server of the promotional video link server , The creator's product promotion video information transmitted from the content creator's terminal and the product sales history information of the corresponding product are checked. It is characterized by being exposed to the net shopping mall.

In the promotional video production linkage system for sales products of the present invention, information output to the product seller's terminal that accepts promotional video production based on the transmitted video production inquiry history signal, which is basically required when producing the promotional video A basic item display column in which required items are displayed; An additional item display box in which additional request items, which are items that are additionally requested by a product seller, are displayed when the promotional video is produced; And a video display request product purchase option guide screen consisting of a seller request value display column displaying a request value of a product seller corresponding to each request item displayed in the basic item display field.

The promotional video link server includes a DB unit; and in the DB section, a product list sold in a shopping mall is divided and stored by category of the sales industry, and a promotional video related to a product list belonging to the sales industry by the category. Included in this intervening web pages is a fashion keyword DB related to promotional videos for each sales sector, which is stored and managed for each category and sales category, which is extracted through data mining. The engine matches the product corresponding to the video production request product details with the promotional video DB related to the sales industry, extracts fashion keyword information for each sales industry related to the product, and extracts the fashion keyword related to the extracted product. The keyword information is transmitted to the product seller's terminal, and the product seller's terminal outputs the transmitted fashion keyword information for each sales type, and the selected fashion keyword information for each sales type is among the additional items. It performs the function of controlling to be displayed in the display box.

The promotional video linking server includes a product video search engine, and the promotional video linking server does not have a sales category by category to which the product corresponding to the video production request product details belongs to the promotional video related fashion keyword DB for each sales type. In this case, the product image search engine is operated to search for and collect the video related to the product corresponding to the video production request product information on a web page including a blog, cafe, and SNS on the Internet, and collect it through data mining. The web page extracts the keyword, which is the same intervening keyword, for each sales type, and controls the extracted fashion keyword for each sales type to be transmitted to the product seller's terminal.

The product video search engine of the promotional video link server stores and manages the fashion keyword for each sales type extracted through data mining in the fashion keyword DB related to the promotional video for each sales type, but the sales category by category of the product related to the fashion keyword for each sales type And performs the function of controlling to be stored and managed like the product name in the newly-sold category-specific sales business.

The present invention grasps the intention of producing a promotional video of a product seller requesting a promotional video of a product, and shortens the time by guiding the content producers who will produce the promotional video according to the intention of the product seller at a time. In addition, it has the effect of guiding the production of promotional videos that match the intention of the product seller.

In addition, the present invention has an effect of guiding a product seller who outsources a promotional video of a product to propose various trendy trends related to the promotional video of the corresponding product to be sold, and to produce a promotional video optimized for the current trend. .

1 is an overall configuration diagram showing a promotional video production linkage system for sales products of the present invention.
2 is a detailed block diagram showing a promotional video linking server among components constituting a promotional video production linking system for sales products of the present invention.
Figure 3 is a screen that is output to the terminal of the product seller, showing a video production request product purchase option guide screen.
4 is a screen that is output to the content creator side terminal, showing a video production request product purchase response proposal screen.
5 is a screen displayed on the product seller's terminal, and is a view showing a creator list screen.

Before explaining in detail with reference to the accompanying drawings for the configuration and operation of the embodiments of the present invention, the present invention can be applied to various changes and can have various forms, the following embodiments describe the present invention in detail It should be understood that the present invention is not intended to limit the present invention to specific disclosure forms, and includes all modifications, equivalents, and substitutes included in the spirit and scope of the present invention.

In addition, the components in each drawing are exaggeratedly expressed or simplified in size or thickness in consideration of convenience of understanding, but the protection scope of the present invention should not be interpreted as a limitation, thereby performing the same function. If it does, the same reference numerals will be used.

In addition, the terms used in the present invention are only used to describe the following examples, and are not intended to limit the present invention, and singular expressions include plural expressions unless the context clearly indicates otherwise.

As shown, the promotional video production connection system for the merchandise of the present invention includes a product seller side terminal 100, a plurality of content creator side terminals 300, a promotional image connection server 200, and a consumer side terminal 400. Is done.

First, the product seller-side terminal 100 is a terminal member for uploading product sales history information, which is content related to the sale of a product to be sold, to the promotional video link server 200 to be described later, and requesting product sales.

The product seller side terminal 100 performing such a function is a personal computer (PC) or a palmtop (palmtops) having a display unit 110, PDAs (Personal Digital Assistants; PDAs), such as a smartphone that can access the Internet Various wired/wireless terminals such as a communication terminal device, a portable multimedia player (PMP), or an ultra-mobile PC (UMPC) and a mobile Internet device (MID) may be selectively used.

Meanwhile, in the case of the display unit 110, various output members such as a liquid crystal (LCD), a thin film transistor liquid crystal (TFT LCD), an organic light emitting diode (OLED), a flexible display, and a three-dimensional display may be selectively applied. .

The plurality of content creator-side terminals 300 is a terminal member for producing creator-side product promotion video information, which is a promotional video of a corresponding product, which is produced based on product sales history information of the product. Communication terminal devices such as computers (PCs) or palmtops, Personal Digital Assistants (PDAs), smartphones with Internet access, portable multimedia players (PMP), or Ultra-mobile PCs (UMPCs) and MIDs (Mobile) Internet Device) can be selectively used.

The promotional video link server 200 grasps a product seller's intention to produce a promotional video requesting a promotional video of a product, and guides content producers to produce a promotional video according to the product seller's intention at a time. The note is a server member.

The detailed configuration of the promotional video linking server 200 for performing this function consists of a DB unit 210, a promotional video linking engine 220, and a product video search engine 230.

First, the DB unit 210 grasps a product seller's intention to produce a promotional video requesting a promotional video of the product, and guides content producers to produce a promotional video according to the product seller's intention at a time. It is an absence that various necessary databases are stored and managed.

In the DB unit 210 performing such functions, product sales history information DB 211 for each seller, video production request product related request history DB 212 for each seller, and promotional video production history information DB 213 for each creator And a promotional keyword DB 214 related to the promotional video for each sales industry.

First, the product sales history information DB 211 for each seller is information registered when a product seller registers as a member, and includes a member ID, password, phone number including a mobile communication terminal, and address information of the product seller including the address and personal information of the product seller. It is a database member that stores and manages product sales history information, which is information necessary to sell a product to be sold, by each member.

The request history information DB 212 related to the video production request product for each seller is information displayed on the video production request product purchase option guide screen 500 to be described later, and the content of each basic request item displayed in the basic item display column 510 is added. Each additional request item content displayed in the item display field 520, each basic request item content, the product seller's requirements corresponding to the content of each additional request item, and the additional allowable value and weight display box, which are allowable values that are additionally allowed by the seller compared to the seller's requirements It is a database member that stores and manages information including the contents of the weighted request item, which is the corresponding request item indicated in (550).

The creator's promotional video production history information DB (213) is information registered by the content creator when registering as a member, and includes the member's ID, password, phone number including the communication terminal, and address creator's personal information and the corresponding content creator. It is a database member that stores and manages promotional product exposure recovery information indicating the number of exposures of the creator's product promotion video information and the creator's product promotion video information exposed through the shopping mall.

The marketing keyword DB 214 related to the promotional video for each sales category is a web page in which a list of products sold in a shopping mall is classified and stored for each category of the sales industry, and a promotional video related to a list of products belonging to the sales industry for each category is interposed. It is a database member that stores and manages trendy keywords by sales type, which are extracted through data mining in each field.

The promotional video linking engine 220 is a member operated by the promotional video linking server 200, grasps a product seller's intention to produce a promotional video requesting a promotional video of the product, and according to the product seller's intention. This module controls content producers who will produce promotional videos to be guided at once.

The product video search engine 230 is a member operated by the promotional video linking server 200, and the sales category by category to which the product corresponding to the video production request product details belongs to the promotional video related fashion keyword DB 214 for each sales type. If not, run the product video search engine 230 to search for and collect the video related to the product corresponding to the product request for video production on a web page including a blog, cafe, or SNS on the Internet, and collect data through data mining. It is a module that extracts trendy keywords by sales type, which are the same intervening keywords, from the collected web pages, and controls the extracted trendy keywords by sales type to be transmitted to the terminal 100 of the product seller.

In particular, the product video search engine 230 of the promotional video linking server 200 stores and manages the fashion keywords for each sales type through the data mining in the promotional video related fashion keywords DB 214 for each sales type, but the fashion for each sales type A new sales category for each product related to a keyword is newly established, and the new category sales business is controlled to be stored and managed like a product name.

In addition, the product video search engine 230 of the promotional video linking server 200 also collects the URL of the web page of the place where the fashion keyword for each sales type is collected, and links and prints when the product seller clicks on the fashion keyword. It is provided to help product sellers produce promotional videos by guiding them.

On the other hand, the promotional video linking engine 220 of the promotional video linking server 200 is the product seller side information uploaded from the product seller side terminal 100 is information consisting of text, the corresponding product to the product seller side terminal 100 It checks whether the promotional video information of the seller side, which is the promotional video of the product, receives additional uploads if it exists, and the uploaded product sales history information and the seller side product promotion video information by seller, product sales history information DB (211) To save.

Subsequently, the promotional video linking engine 220 of the promotional video linking server 200 stores the product sales breakdown information of the corresponding product stored in the product sales breakdown information DB 211 for each seller and the video information of the seller's product promotion to the Internet shopping mall. When exposed, it is used as a promotional video when selling products.

In addition, the promotional video linking engine 220 of the promotional video linking server 200 transmits the promotional video to the product seller's terminal 100 when there is no promotional video in the product sales history information uploaded from the product seller's terminal 100. Sends a video production inquiry signal to inquire if production is requested.

At this time, referring to the video production inquiry signal transmitted from the product seller side terminal 100, and notifying that the production of the promotional video is not desired, the promotional video linking engine of the promotional video linking server 200 displays product sales history information for each seller Only the product sales history information of the corresponding product, which is text information stored and managed in the DB 211, is exposed to the Internet shopping mall.

In addition, the product seller-side terminal 100 receives the video production inquiry signal, and the product seller accepts the promotional video production based on the transmitted video production inquiry signal, and the product seller The video production request product detail signal including the requested option is guided to be relayed to the plurality of content creator-side terminals 300 via the promotional video link server 200.

Here, a video production request product purchase option guide screen 500 is displayed on the display unit 110 of the terminal 100 of the product seller who has accepted the promotional video production based on the transmitted video production inquiry signal. It performs a function that guides a product seller included in the product request signal to produce various information required when producing a promotional video.

The video production request product purchase option guide screen 500 performing such a function is provided by the product seller side terminal 100 when a dedicated app required to request promotional video production is installed on the product seller side terminal 100, and the product seller When the terminal 100 accesses the promotional video link server 200 and requests a promotional video production, the promotional video link server 200 may be provided.

The detailed configuration of the video production request product purchase option guide screen 500 is displayed as a basic required item when the promotional video is produced, and the promotional cost of the promotional video and the promotional days to be produced. Basic item display column (510), which includes the profit distribution ratio, which represents the ratio of distribution of profits generated through the screening of periods and promotional videos to content creators. The additional item display field 520, the basic item display field 510, and the additional item display field 520, the seller's demand value display field 530, which displays the seller's requirements corresponding to each required item, displays the seller's request value Among the required items displayed in the column 530, information inputted by the seller of the product, an additional allowable value display field 540 in which additional allowable allowances are displayed by using the request value displayed in the seller request value display field 530 as a bag. And a weight display field 550 displayed on a request item selected by a product seller among each request item displayed on the basic item display field 510 and the additional item display field 520.

In particular, through the promotion period indicating the production cost of the promotional video inserted in the basic item display column 510 provided in the requested product purchase option guide screen 500, the promotional period of the promotional video to be produced, and the screening of the promotional video. Content creators can immediately understand the intention of production of promotional videos of product sellers requesting promotional videos through the profit distribution ratio, which indicates the ratio of distribution of generated profits to content creators. It provides the advantage of guiding contents producers who will produce videos to produce promotional videos that match the seller's intentions in a shorter time by adjusting their reflections and informing the product sellers at a time.

On the other hand, the product seller-side terminal 100 is the information displayed on the video production request product purchase option guide screen 500, the basic items displayed in the basic item display field 510, the content of each basic request item, additional item display field 520 The requirements of each additional request item shown in, each basic request item content and the product seller's requirements corresponding to the content of each additional request item, the additional allowable value, which is the allowable value of the seller as compared to the seller's requirements, is indicated in the weight display box 550 A video production request product detail signal including the video production request product detail information consisting of the content of the weighted request item, which is a required item, is generated.

On the other hand, the additional item display column 520 of the video production request product purchase option guide screen 500 reflects this when the product seller is currently aware of the trendy trend of the promotional video related to the product he or she wants to sell. If the product seller does not recognize such a trend, the product seller proposes several trendy trends related to the promotional video of the product to be sold, and provides a function to guide the production of a promotional video optimized for the current trend. can do.

To this end, the promotional video linking engine 220 of the promotional video linking server 200 stores and manages a product list that is being sold in a shopping mall by category of the sales industry, and stores the product corresponding to the video production request product details. Trendy keywords related to promotional videos, which are classified and stored for each sales sector by category, are stored and managed by fashion keywords extracted through data mining from web pages with promotional videos related to the product list belonging to the sales sector by category. ), by extracting fashionable keyword information for each sales type related to the product, and transmitting the fashionable keyword information for each sales type related to the extracted product to the product seller side terminal 100, the product seller side terminal 100 It outputs the fashionable keyword information for each sales type, and performs a function of controlling to display the fashionable keyword information for the selected sales type in the additional item display column 520, among the outputted fashionable keywords information for each sales type.

In addition, the promotional video linking server 200 operates the product video search engine 230 when there is no sales industry by category to which the product corresponding to the product request for video production belongs to the promotional video related fashion keyword DB 214 for each sales industry. Searches for and collects videos related to the product corresponding to the product request for video production on web pages, including blogs, cafes, and social media on the Internet, and is the same keyword that is included in web pages collected through data mining. It extracts the fashionable keywords by sales type, and performs a function of controlling the extracted fashionable keywords by sales industry to be transmitted to the terminal 100 of the product seller.

At the same time, the product video search engine 230 of the promotional video link server 200 stores and manages the fashion keywords for each sales type, which are extracted through data mining, in the promotional video related fashion keywords DB 214 for each sales industry. A new sales category for each product related to the keyword is newly established, and a function of controlling to be stored and managed like the product name is also performed in the new category sales business.

In addition, a plurality of content creator-side terminals 300 that have been guided by the video production request product details signal correspond to options requested by a product seller included in the video production request product details, and include content in which content creator requirements are interposed. The request details signals related to the production of the promotional video are transmitted to the promotional video connection server 200.

Here, the display of the plurality of content creator-side terminals 300 so as to generate the request signals related to the production of the promotional video, which is the proposal value of the plurality of content creators according to the demand of the product seller, when producing the promotional video based on the product production request signal. In the unit, a screen 600 for proposing a purchase request for a video production request is output, and performs a function of guiding the user to write various information included in a request history signal related to the above-mentioned promotional video production.

On the video production request product purchase response suggestion screen 600 for performing such a function, it is displayed on the request item display field 610 and the request item display field 610 in which the basic request items and additional request items requested by the product seller are displayed. Creator's suggested value that the content creator suggests is displayed for the requested value of each requirement item displayed in the seller request value display column 620 and the seller request value display column 620 in which the demand of the product seller corresponding to each required item is displayed. It consists of a display cell (630).

Here, the basic requirements of the product seller displayed in the request item display column 610 include the price, which is the production cost of the promotional video, the promotional period indicating the number of promotional days of the promotional video to be produced, and the revenue generated through the screening of the promotional video. It includes the profit sharing ratio, which represents the ratio distributed to creators.

Through this, the request information signal related to the production of the promotional video includes the promotional video production-related request information consisting of the suggested value proposed by the content creator in response to the request value of each request item displayed in the seller request value display column 620.

In addition, the promotional video linking engine 220 of the promotional video linking server 200 guides the request signals related to the production of the promotional video to the terminal 100 of the product seller.

At this time, the promotional video linking engine 220 of the promotional video linking server 200 sets each value of the requested value information (having a larger value) among the requested history signals related to the production of the promotional video. Calculated as a percentage, among the information included in the video production request product details signal, calculated as the request value displayed in the seller request value display field 620 as '100', and then calculated as the percentage exceeded by the creator, which is the averaged percentage.

Here, if the requested value information is exceeded or is greater, referring to FIG. 4, looking at the price among those displayed in the request item display column 610, the seller's request value is 1 million won, and the content creator's suggested value is 1.2 million won. This means that the content creator proposed more than 200,000 won (or a larger value).

In addition, when looking at the price among the ones displayed on the request item display column 610, the creator's excess percentage is 1 million won, but the content creator's suggested value is 1.2 million won, and it can be confirmed that 20% has been exceeded.

On the other hand, in the case of profit distribution among the items displayed in the request item display column 610, the seller's demand or creator's request is the same, but if the creator's suggestion is 11% and 1% more than the seller's request, the percentage is 10% more. If you add them up and average them, the total percentage of creators over 15% is calculated.

Subsequently, the promotional video linking engine 220 of the promotional video linking server 200 adds as much as the additional allowable value by setting the requested value displayed in the seller request value display column 620 of the information included in the video production request product details signal as '100'. After calculating the result, compare the additional allowable percentage information and the creator's excess percentage, which are the averaged percentages.

At this time, referring mainly to FIG. 3, looking at the price among the items displayed in the basic item display column 510, the seller's request value is 1 million won, and the additional allowable value is 1.2 million won, which is an additional allowance of 20%, and the profit distribution ratio is 10. From% to 12%, an additional allowance of 20% is obtained, and the sum of the averaged 20% becomes the percentage of additional allowance.

Thereafter, the promotional video linking engine 220 of the promotional video linking server 200 compares the additional allowable percentage information and the creator's excess percentage to the creator's excess percentage information belonging to the additional allowable percentage information (having a value less than or equal to). Is extracted, and among the suggested value information corresponding to the extracted percentage exceeded by the creator, the remaining request items except for the weight request item, which is the corresponding request item displayed in the weight display field 550, among the information included in the video production request product history signal. In the case of, only additional allowable suggested value information, which is suggested value information corresponding to a creator-side excess percentage that belongs to the requested value of the seller request value display box 530 requested by the product seller, is selected.

Subsequently, the promotional video linking engine 220 of the promotional video linking server 200 matches the selected additional allowable suggested value information with the creator's promotional video production history information DB 213, and the selected additional allowable suggested value information Information on the number of fashion-based promotional videos counting the number of promotional videos whose number of exposures exceeds the fashion-based exposure number of the promotional videos produced by the content creator having the information, and the selected additional allowable proposal information and the selected additional allowable proposal A request history signal related to the production of additional allowed promotional images including the content creator identification information that proposed the value information is generated.

Subsequently, the promotional video linking engine 220 of the promotional video linking server 200 transmits the generated request request signal related to the production of the promotional video and the request signal signal related to additional promotional video production to the request signal of the promotional video production. Inclusion is controlled to be transmitted to the terminal 100 of the product seller.

At this time, the promotional video linking engine 220 of the promotional video linking server 200 also requests the seller of the promotional video produced by the content creator so that the content creator can watch the promotional video produced by the content creator. And by including and transmitting the additional allowed promotional video production related request history signal, when the product seller clicks on the desired content creator, the link can be guided so that the corresponding promotional video can be output, so that the product seller can view it.

The product seller-side terminal 100 is based on each information included in the transmitted request information related to the production of the promotional video, and the proposal value proposed by a plurality of content creators in relation to the production of the promotional video is the request value of each request item requested by the product seller. The seller's request for the product seller to be able to recognize the creator for the portion that accepts the request. The creator creator list unit 710 and the proposals proposed by a plurality of content creators in relation to the production of the promotional video are requested by the product seller. The creator list screen 700, which is a list of creators allowed to add sellers 720, is displayed to allow the seller to recognize the creators included in the product seller's additional allowable proposals among the list exceeding the item's requirements. It is controlled to be output through (110).

Here, the seller request acceptance of the creator list screen 700 output through the display unit 110 of the terminal 100 of the product seller side The creator list unit 710 requests each request of the product seller in connection with the production of the promotional video A creator identifier line 711 identifying creators who have accepted the item's requirements; In relation to the production of promotional videos, the number of promotional videos that display the number of promotional videos whose number of impressions exceeded the standard exposure number in the promotional videos produced by creators who accepted the requirements of each required item required by the product seller A line 712 is displayed, and the seller-added allowable creator list unit 720 includes a product seller's additional allowable suggestion from a list in which the proposals proposed by a plurality of content creators exceed the demands of each request item requested by the product seller. The additional creator identifier line 721 identifying the corresponding creators, and the creators included in the additional allowable proposals of the seller of goods from the list in which the proposals proposed by the plurality of content creators exceed the requirements of each requirement requested by the seller of the product Additional fashion-based promotional video number bar 722 indicating the number of promotional videos in which the number of exposures exceeded the fashion-based exposure count in the produced promotional video, and a percentage bar displaying the creator-side excess percentage and additional allowable percentage (723) ) Is displayed.

The product seller-side terminal 100 viewing this, notifies the corresponding content creator-side terminal 300 selected from among content-creation-side terminals that have proposed request-related signals related to the production of the promotional video, to the promotional video linking server 200.

The promotional video linking engine 220 of the promotional video linking server 200 recognizes the corresponding content creator-side terminal 300 notified from the product seller-side terminal 100 and transmits the promotional video to the recognized content creator-side terminal. Requests are notified using various means, such as a short message (SMS), an instant message (IM), an email, or a homepage operated by the promotional video link server 200.

Subsequently, the content creator-side terminal 300 transmits the promotional video creator-side product promotion video information of the corresponding product produced through the outgoing publicity of the promotional video notified from the promotional video linking server 200 to the promotional video linking server 200. do.

The promotional video linking engine 220 of the promotional video linking server exposes the creator's product promotion video information transmitted from the content creator's terminal and the product sales history information of the corresponding product to the Internet shopping mall.

Subsequently, the promotional video linking engine 220 of the promotional video linking server 200 counts this when viewing the creator's product promotion video information interposed in the internet shopping mall on the consumer's terminal connected to the internet shopping mall, and counting the creator. By accumulating and storing promotional product exposure count information by creator, which is the number of viewing of product promotion video information, the product sellers can be guided to refer to a promotional video that meets their intention when making a request. give.

100: product seller side terminal 110: display unit
200: PR video link server 210: DB
211: Product sales history information DB by seller
212: Request information related to the video production request product by seller DB
213: Promotional video production history information DB by creator
214: Trendy keyword DB related to promotional video by sales type
220: promotional video link engine 230: product video search engine
300: content creator side terminal 400: consumer side terminal
500: Video production request product purchase option guide screen
510: Basic item display column 520: Additional item display column
530: Merchant's demand indication column 540: Additional allowable percentage indication column
550: weight display box
600: Video production request product purchase response proposal screen
610: Request item display box 620: Seller request value display box
630: Creator suggested value display box 700: Creator list screen
710: A list of creators that accept sellers' needs
711: Creator identifier line
712: Fashion standard promotional video count bar
720: List of creators allowed to add sellers
721: additional creator identifier line
722: Additional fashion standard promotional video count bar
723: percentage bar

Claims (14)

A product seller-side terminal 100 for uploading product sales history information, which is content related to the sale of the product to be sold;
A plurality of content creator side terminals 300 for producing creator side product promotion image information which is a promotional image of the corresponding product produced based on product sale history information of the product;
It consists of a promotional video linking server 200 equipped with a promotional video linking engine 220 that stores and manages product sales breakdown information uploaded from the product seller's terminal 100 in the product sales breakdown information DB 211 for each seller. ,
The promotional video linking engine 220 of the promotional video linking server 200, if there is no promotional video in the uploaded product sales history information, asks whether the product seller side terminal 100 requests to produce a promotional video. Transmit the inquiry history signal,
The terminal 100 of the product seller side receives the video production inquiry signal, and the product seller accepts the promotional video production based on the transmitted video production inquiry signal and requires the product seller to produce the promotional video, which is the inputted information. Inform the video production request product details signal including the option to be relayed to the plurality of content creator side terminals 300 via the promotional video link server 200,
A plurality of content creator-side terminals guided by the video production request product details signal are promoted to include a content in which the content creator's requirements are interposed in response to an option requested by a product seller included in the video production request product details. Transmitting the request signal related to video production to the promotional video link server 200,
The promotional video linking engine 220 of the promotional video linking server 200 guides the transmitted request signals related to production of the promotional video to the terminal 100 of the product seller,
The product seller-side terminal 100 notifies the corresponding content creator-side terminal selected from among the content creator-side terminals that have proposed the request details signals related to the production of the promotional video to the promotional video link server 200,
The promotional video linking engine 220 of the promotional video linking server 200 recognizes the corresponding content creator-side terminal notified from the product seller-side terminal 100 and requests the promotional video to the recognized content creator-side terminal. To notify,
The content creator-side terminal transmits the product promotion video information of the creator side, which is a promotional video of the corresponding product, produced through the outgoing publicity of the promotional video notified from the promotional video link server 200 to the promotional video link server 200,
The promotional video linking engine 220 of the promotional video linking server exposes the creator's product promotion video information transmitted from the content creator's terminal and the product's product sales history information to the internet shopping mall. Video production connection system.
According to claim 1,
Information output to the product seller's terminal 100 that has accepted the production of a promotional video based on the transmitted video production inquiry signal, and displays the basic required items when the promotional video is produced. A basic item display box 510 including a production cost, a promotion period indicating the number of days of promotion of the promotional video to be produced, and a profit distribution ratio indicating a ratio of distributing profits generated through the screening of the promotional video to content creators; And a video display request product purchase option guide screen 500 consisting of a seller request value display box 530 in which a request value of a product seller corresponding to each request item displayed in the basic item display field 510 is displayed. Promotional video production linkage system for sales products, characterized in that.
According to claim 2,
On the video production request product purchase option guide screen 500, the sales characterized in that it comprises; an additional item display column 520 that displays additional request items that are additionally requested by the product seller when producing the promotional video; Product promotional video production linkage system.
According to claim 3,
The promotional video link server 200 includes a DB unit 210;
In the DB unit 210, the product list sold in the shopping mall is classified and stored for each category of the sales industry, and data mining is performed on web pages with promotional videos related to the product list belonging to the sales industry for each category. Includes a fashionable keyword DB (214) related to the promotional video for each sales category, which is stored and managed for each category and sales category by category.
The promotional video linking engine 220 of the promotional video linking server 200 matches the product corresponding to the video production request product details with the promotional video related fashion keyword DB 214 for each sales type, and sells the product related to the product. Extract the fashion keyword information for each industry, and transmit the fashion keyword information for each sales type related to the extracted product to the product seller side terminal 100,
The product seller's terminal outputs the fashionable keyword information for each sales type, and controls the selected fashion item information to be displayed in the additional item display column 520 among the output fashionable keyword information for each sales type. Promotional video production linkage system for sales products.
The method of claim 4,
The promotional video link server 200 includes a product video search engine 230;
The promotional video link server 200, if there is no sales industry by category to which the product corresponding to the video production request product details does not exist in the promotional keyword DB 214 related to the promotional video for each sales industry, the product video search engine 230 Operates, searches for and collects videos related to the product corresponding to the video production request product information on web pages including blogs, cafes, and SNSs on the Internet, and intervenes in the web pages collected through data mining. Promotional video production linkage system for sales products, characterized in that the extracted keyword, which is a fashion keyword for each sales industry, is extracted and the extracted fashion keyword for each sales industry is controlled to be transmitted to the terminal 100 of the product seller.
The method of claim 5,
The product video search engine 230 of the promotional video linking server 200 stores and manages the fashion keyword for each sales type extracted through data mining in the promotional video related fashion keyword DB 214 for each sales type, but the fashion for each sales type A promotional video production linkage system for sales products, characterized by establishing a sales business by category of products related to keywords, and controlling the newly created sales business by category to be stored and managed like a product name.
According to claim 2,
On the video production request product purchase option guide screen 500, an additional item display box 520 in which additional request items that are additionally requested by the product seller when the promotional video is produced is displayed; Among the request items displayed in the seller request value display box 530, information inputted by the seller of the product, an additional allowable value display box 540 in which the seller allows additional allowable values compared to the seller request value; Promote for the sales product, characterized in that it comprises; a weight display box (550) displayed on the request item selected by the product seller among the required items displayed in the basic item display field 510 and the additional item display field 520 Video production connection system.
The method of claim 7,
In the video production request product breakdown signal,
Information displayed on the video production request product purchase option guide screen 500, the contents of each basic request item displayed in the basic item display field 510, the contents of each additional request item displayed in the additional item display field 520, the Contents of each basic requirement item The requirements of the product seller corresponding to the contents of each additional requirement item,

For the seller product, characterized in that the seller includes the additional allowable value, which is an allowable value compared to the seller's request value, and the video production request product details information consisting of the content of the weight request item, which is the corresponding request item displayed in the weight display box 550. Promotional video production connection system.
The method of claim 8,
In the request signal of the promotional video production related,
A promotional video production linkage system for sales products, characterized by including promotional video production-related request information consisting of the suggested values proposed by the content creator in response to the demand value of each request item displayed in the seller request value display column (620).
The method of claim 9,
The promotional video linking engine 220 of the promotional video linking server 200 displays the request value of the seller among the information included in each of the transmitted promotional video production related request history signals when the promotional video production related request history signals are transmitted. In response to the request value of each request item displayed in the column 620, the proposal value information proposed by the content creator corresponds to the content of each basic request item and the content of each additional request item among information included in the video production request product description signal. Compared with the product seller's request value information, the proposal value information belonging to the request value information (having a value smaller than or equal to) is extracted, and the extracted proposal information is matched with the creator's promotional video production history information DB 213 , The number of information on the number of promotional videos based on the number of promotional videos whose number of exposures exceeds the number of exposures to the number of exposures in the promotional video produced by the content creator with the extracted proposal information, and the extracted proposal information and A promotional video production linkage system for sales products, characterized in that it generates a request history signal related to production of a promotional video for a seller's request that includes identification information of the content creator who proposed the extracted proposal information.
The method of claim 10,
The promotional video linking engine 220 of the promotional video linking server 200, each value forming the proposed value information exceeding the requested value information (having a larger value) among the transmitted request history signals related to the promotional video link Calculate as a percentage, but calculate the sum of the information requested by the creator in the state that the seller's request value displayed in the seller's request value display column 620 is '100' among the information included in the video production request product history signal. Calculated as the percentage that is averaged, the creator's excess percentage, and among the information included in the video production request product breakdown signal, the requested value displayed in the seller request value display column 620 is set to '100' and added as much as the additional allowable value. After comparing the percentage of the additional allowable percentage, which is the averaged percentage after calculation, and the creator's excess percentage, extract the creator's excess percentage information belonging to the additional allowable percentage information (with a value less than or equal to), and Among the proposed value information corresponding to the extracted creator-side excess percentage, among the information included in the video production request product history signal, the remaining items except for the weighted request item, which is the corresponding request item displayed in the weight display column 550, are a product. Only the additional allowable proposal information which is the proposal information corresponding to the creator's excess percentage belonging to the demand of the seller request value display box 620 requested by the seller is selected, and the selected additional allowable proposal information is promoted for each creator's promotional video production history. Matched with the information DB 213, the number of fashion-based promotional videos counting the number of promotional videos whose exposure count exceeds the fashion-based exposure count in the promotional video produced by the content creator having the selected additional allowable proposal information Produces a request history signal related to the production of an additional allowed promotional video including information and the selected creator's identification information and the content creator identification information suggesting the selected additional allowed proposal information, and produces the generated promotional video to accommodate the generated seller's request Related request details signal and additional allowed promotional video production related request details signal related to the above promotional video production Promotional video production linkage system for sales products, characterized in that it is included in the request history signal and controlled to be transmitted.
The method of claim 11,
Based on the transmitted request history signals related to the production of the promotional video, information output to the terminal 100 of the product seller's side. A seller request acceptance creator list unit 710 for displaying a product seller so that the creator can recognize the corresponding portion of the portion that has accepted the request value; And a product seller can recognize a corresponding creator included in the additional allowable proposal of the product seller from a list in which the proposals proposed by a plurality of content creators in relation to the production of the promotional video exceed the requirements of each requirement item requested by the product seller. Promotional video production linkage system for sales products, characterized in that it comprises; a creator list screen 700 comprising; a list of creators allowed to add sellers 720;
The method of claim 12,
The seller request acceptance creator list unit 710 includes: a creator identifier line 711 for identifying creators who have accepted the requirements of each request item requested by the product seller in connection with the production of the promotional video; In relation to the production of promotional videos, the number of promotional videos that display the number of promotional videos whose number of impressions exceeded the standard exposure number in the promotional videos produced by creators who accepted the requirements of each required item required by the product seller Row 712;
The seller addition allowed creator list unit 720 identifies the creators included in the additional allowable offer value of the product seller among the list in which the proposal value proposed by the plurality of content creators exceeds the demand value of each required item requested by the product seller. An additional creator identifier line 721; From the list of proposals proposed by multiple content creators exceeding the requirements of each item required by the product seller, the number of impressions in the promotional video produced by the creators included in the additional allowable proposals of the product seller exceeds the number of exposures based on the fashion standard. An additional fashion-based promotional video number bar 722 indicating the number of promotional videos; Promotional video production linkage system for sales products, characterized in that consisting of; a percentage bar (723) for displaying the excess percentage and the percentage of allowable creator side.
According to claim 1,
The promotional video linking engine 220 of the promotional video linking server 200 counts this when viewing the creator's product promotion video information interposed in the internet shopping mall on the consumer's terminal connected to the internet shopping mall and counting it. A promotional video production linkage system for sales products, characterized by accumulating and storing promotional product exposure recovery information for each creator in the promotional video production history information DB (213).

Images