KR20200070974A - Lottery selling method of electronic commerce system and off line - Google Patents

Abstract

The present invention relates to a technique of giving a purchaser a right to purchase a product with only a down payment in electronic commerce or offline. The present invention includes the steps of: receiving the down payment from the electronic commerce purchasers or the offline purchasers who have participated in a product purchase and drawing lots for the purchasers so that the winning purchaser can purchase the product with only the down payment; and handing the product over when the purchasers who did not win the lottery pay the balance.

Description

E-commerce and offline lottery sales method {LOTTERY SELLING METHOD OF ELECTRONIC COMMERCE SYSTEM AND OFF LINE}

The present invention relates to a technology for selling a product in electronic commerce by a lottery, more specifically, receiving a deposit from e-commerce buyers who participated in the product purchase and conducting a lottery on them, so that the winning product is only a deposit It relates to an e-commerce and offline lottery sales method that allows purchase of products, and purchases of products by paying the balance to non-winning buyers.

Offline commerce has been conducted for a long time in the modern society, but e-commerce has been actively conducted in recent years thanks to the development of the Internet and the electronic communication industry.

In general, e-commerce is a method in which goods and services are traded through electronic media such as computers and networks. Business to customer (B2C), business to business (B2B), and business to business, depending on the trading entity -It is classified as B2G (Business to Government) transactions.

Recently, in most e-commerce sites, when buyers purchase certain products, some of the profits are converted into points and accumulated, or they can be accumulated in the form of mileage so that they can be used to purchase other products when they reach a certain point or mileage or in cash. It provides a return service.

However, since the points or mileage system provided by the conventional e-commerce site is not very high, the points or mileage accumulated by the purchase of the product are not being experienced by buyers.

Patent Literature 1: Domestic Registered Patent No. 10-1807965 Patent document 2: Domestic registered patent No. 10-0610644

The problem to be solved by the present invention is to obtain a down payment from e-commerce buyers or offline buyers participating in the product purchase, and draw a lottery against them, so that the winning buyer can purchase the product with only the down payment, and the non-winning buyer For this, by allowing the user to purchase the product when the balance is paid, the buyer is given the opportunity to purchase the product at a minimum cost, and the product sales company is given the opportunity to activate and promote the product sale.

The lottery sales method of an e-commerce according to an embodiment of the present invention for achieving the above technical problem is to display shopping information so that a buyer terminal can access a shopping mall website of a shopping mall server through a communication network so that a buyer can shop for products. A lottery purchase application step of applying for a lottery purchase to the shopping mall server for the product to be purchased at the request of the buyer; The purchaser terminal pays the down payment of the lottery purchase product, receives the lottery numbers from the shopping mall server, displays them, and then, among them, predicts that the buyer is the winning numbers and sends the selected winning numbers to the shopping mall server. Transmitting step; A step of transmitting a winning notice to the buyer terminal and processing the delivery of the corresponding product when the shopping mall server compares the expected winning numbers with actual winning numbers stored in a lottery sales database in advance; And a shopping mall server sending a notice to the buyer terminal that the corresponding product can be purchased with a balance payment for a buyer who has been found to be a winner by the comparison result, and includes a lottery processing step of delivering the product when the balance is settled. It is characterized by.

The offline lottery sales method according to another embodiment of the present invention for achieving the above technical problem includes: a lottery purchase application step in which a seller applies for a lottery purchase for a product to be purchased from a buyer offline; A payment step in which the buyer pays for a product to be purchased; A lottery step in which the lottery machine draws the buyer; A winning confirmation step in which the lottery machine displays the result of the lottery, so that a buyer can confirm whether or not the prize has been won; If the seller confirms the above payment for the winning buyer, and it is found that only the down payment has been paid, the product is sold in the current state where the balance has not been paid, and if the down payment and the balance are found to have been paid, the balance is refunded. Winning processing step; And if the seller confirms the payment to the buyer who has lost, and it is determined that both the down payment and the balance have been paid, the product is sold, and if it is found that only the down payment has been paid, the buyer is notified of the balance payment and the balance is paid. Characterized in that it comprises a; lottery processing step of selling and processing the corresponding product.

The present invention transfers the product without receiving the balance to the winning purchaser by performing a probability sale that receives an expected contract value of the applied value of the sale probability on the electronic commerce or offline of B2C and gives him the right to apply for a lottery, which is a probability execution right. By doing so, there is an opportunity to get good luck without any damage from the buyer's point of view, and there is an effect that interest in and purchase of the product increases, thereby contributing to an increase in sales of the product.

In addition, if a buyer who has been rejected by applying for a probability sale pays the balance, a fixed price sale in which the relevant product is transferred is carried out, so that even if the buyer loses the lottery, the already paid down payment is not obsolete. By making it utilized, there is no effect to the winner, and there is an effect of preventing the purchase intention from falling.

1 is a schematic block diagram of an e-commerce system to which a lottery sale method of e-commerce according to an embodiment of the present invention is applied.
2 is a signal flow diagram of a method for lottery sales of electronic commerce according to an embodiment of the present invention.
3 is a graph illustrating an example of discount sales according to probability sales according to the present invention.
4 is a flow chart of another embodiment of a lottery sale method of electronic commerce.
5 is a signal flow diagram of an offline lottery sale method according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic block diagram of an electronic commerce system to which a lottery sales method of an e-commerce according to an embodiment of the present invention is applied, and FIG. 2 is a signal flow diagram of a lottery sales method of an e-commerce according to an embodiment of the present invention. In the present invention, the lottery does not simply mean a lot, but means checking whether the product buyer's choice has been won.

Referring to FIG. 1, an electronic commerce system to which a lottery sales method of an e-commerce according to an embodiment of the present invention is applied provides various product information to a buyer for e-commerce and purchase related information of a corresponding product for product purchase The buyer terminal 10 that transmits, receives and processes the purchase related information of the product so that the buyer and seller of the product can trade the product in real time through the shopping mall website, and the corresponding product can be traded according to the lottery sales method. Shopping mall server 20 that provides services, a communication network 30 for communication between the buyer terminal 10 and the shopping mall server 20, and a product information database DB1 that provides product information to the shopping mall server 20, And a buyer information database DB2 providing buyer information and a lottery sales database DB3 providing information for lottery sales.

The buyer terminal 10 accesses the shopping mall website of the shopping mall server 20 through the communication network 30 and receives shopping information (text, photos, price information, etc.) of the e-commerce product according to the buyer's request, and provides it to the buyer Then, it connects to an internet banking site through the communication network 30 and processes the purchase price of the product. In addition, the purchaser terminal 10 may perform various kinds of lottery functions in connection with a shopping mall website. For example, the purchaser terminal 10 receives and displays the lottery numbers from the shopping mall website through the communication network 30, and the numbers selected by the buyer in anticipation of the lottery numbers (hereinafter referred to as'expected winning'). Numbers') and display the winning result. The type of the purchaser terminal 10 is not particularly limited, and may be, for example, any one of a desktop computer, a laptop computer, a tablet PC, and a smart phone.

The form of the lottery numbers is not particularly limited and may be implemented in various forms. For example, the lottery numbers may be numbers from 1 to 20 in the same manner as in the lottery. In this case, the expected winning numbers are random 3 numbers from 1 to 20, and the actual winning numbers are 3 numbers selected by conducting a lottery in advance with respect to the winning numbers 1 to 20. .

The shopping mall server 20 serves as a service that enables buyers and sellers of products to trade products in real time through a shopping mall website opened as a homepage on the Internet. And, the shopping mall server 20 is a lottery After the lottery numbers are transmitted to the purchaser terminal 10 to enable the electronic commerce of the corresponding product according to the sales method, after confirming whether the expected winning numbers have been won and whether the deposit has been settled or not, if the down payment has been settled and the winning amount is reached, the buyer is asked to pay Sales and delivery are processed so that the product can be purchased with only the product. In addition, the shopping mall server 20 notifies the fact of the lottery if the expected winning numbers are lost, and then checks whether the balance is settled, and then processes the sales and delivery so that the buyer can purchase the product with the down payment and balance when the balance is settled. do.

The communication network 30 provides a wired/wireless communication path for communication between the purchaser terminal 10 and the shopping mall server 20 so that the product buyer can purchase the product through electronic commerce. The communication network 30 may include an Internet communication network and a mobile phone communication network.

Referring to FIG. 2, in the lottery sales method of an e-commerce according to an embodiment of the present invention, the buyer terminal 10 accesses the shopping mall website of the shopping mall server 20 through the communication network 30 to allow the buyer to shop for products. Display shopping information so that you can, select the product you want to purchase according to the buyer's request, and apply for a lottery purchase (S1-S3) to apply for a lottery purchase. Expected winning number transmission step (S4-S6), shopping mall server 20 for processing payment and receiving and displaying lottery numbers from the shopping mall server 20 and transmitting the expected winning numbers selected by the buyer to the shopping mall server 20 In the event that the expected winning numbers are determined by drawing in advance and compared with the actual winning numbers stored in the lottery sales database (DB) in advance, the winning terminal is notified to the buyer terminal 10 in case of winning, The winning process (S7, S8) of processing the delivery of the corresponding product and the shopping mall server 20 resulted in the lottery. After notification, it includes a lottery processing step (S9-S11) of checking whether the balance has been paid and processing the product.

In the shopping mall website access step (S1), the buyer accesses the shopping mall website of the shopping mall server 20 through the buyer terminal 10 and the communication network 30, and then proceeds with the login process. At this time, the shopping mall server 20 compares the login information input by the buyer with the login information of the buyer previously stored in the buyer information database DB2, and if it matches each other, it is judged as a normal login and processes the login approval. Process.

In the shopping product display step S2, products are displayed so that the shopper can shop through the screen of the purchaser terminal 10 while accessing the shopping mall website through the above-described path. At this time, the shopping mall server 20, according to the shopping control signal input by the buyer through the user interface (eg, touch pad) of the buyer terminal 10, shopping information of the corresponding product (eg, product picture, specification, price, etc.) Is transmitted to the purchaser terminal 10 side.

In the purchase product selection and lottery purchase application step (S3), a purchaser applies to purchase a product to be sold by a lottery sale method (hereinafter referred to as a'lottery sale product') among products displayed on a shopping mall website. At this time, the buyer selects a product to be purchased from among lottery sales products through the user interface of the buyer terminal 10 and then applies for lottery purchase.

In the down payment step (S4), the buyer pays the down payment of the lottery sale product to be purchased through the user interface of the purchaser terminal 10 through Internet banking or an automated teller machine (ATM). At this time, the shopping mall server 20 is connected to the financial server through the communication network 30 to check whether the payment of the down payment for the product.

In the lottery number sending/receiving step (S5), the lottery numbers of the lottery purchase products prepared in advance by the shopping mall server 20 to the purchaser terminal 10 through the communication network 20 in the state that the payment of the lottery purchase products is completed by the purchaser. Send. At this time, the purchaser terminal 10 receives the lottery numbers transmitted as described above and displays them on the screen. The lottery numbers are preferably set so that the seller has a probability of winning corresponding to the unit sale price, the estimated total sales quantity, and the price of the lottery purchase product in advance. For example, in order to increase the probability of winning, if the number of lottery numbers and actual winning numbers is made up of a smaller number, and in order to decrease the probability of winning, the number of lottery numbers and actual winning numbers is greater. Can be made.

In the step S6 of transmitting and receiving the expected winning number, the expected winning number selected by the buyer through the user interface of the buyer terminal 10 is transmitted to the shopping mall server 20 through the communication network 30. At this time, the shopping mall server 20 receives and processes the expected winning numbers transmitted as described above.

In the winning confirmation step (S7), the shopping mall server 20 compares the expected winning numbers received from the purchaser terminal 10 through the above-described path with actual winning numbers stored in the lottery sales database DB3 in advance, and they match each other. If you do, it is judged as a winner.

In the winning notification and delivery processing step (S8), when it is determined that the expected winning numbers have been won in the winning confirmation step (S7), the shopping mall server 20 notifies the corresponding buyer terminal 10 of the winning fact, and means of transportation. The product is delivered to or processed by a shipping company (for example, a courier company).

For reference, a buyer selects expected winning numbers using the touch pad provided on the buyer terminal 10 and transmits them to the shopping mall server 20 through the route, and the shopping mall server 20 performs the above winning confirmation step. The time required to do this is an extremely short time (eg within 1 second). Therefore, the buyer can confirm whether he or she has won immediately after sending the expected winning numbers.

In the lottery notice and balance payment purchase guide step (S9), the shopping mall server 20 transmits a notice informing the buyer terminal 10 of the lottery that has been lotted in the winning confirmation step (S7) through the route, At the same time, a notice is sent that the product can be purchased by paying the balance of the product.

In the balance payment confirmation step (S10), the shopping mall server 20 is connected to the corresponding financial server through the communication network 30 to check whether the balance of the product is settled from the winner.

In the balance payment confirmation notification and delivery processing step (S11), the shopping mall server 20 notifies the purchaser's terminal 10 that the balance has been paid, that the balance payment has been completed, and processes the product through a transportation method or a transportation company. do.

Buyers may be suspicious of the above expected winning numbers, but the seller needs to take this into account to indicate that the expected winning numbers are reliable. For example, it is necessary to notify the number of buyers who have purchased products with only the down payment through a lottery sale method through an e-commerce site, a media outlet, or a portal site. As another example, after the lottery sale of the product is finished, a lottery process in which the previous actual winning number is determined may be provided as a video. And, from the point of view of sales companies, they will not act credible because they know that losing credibility and maintaining or improving credibility is more beneficial than the gains gained.

According to the lottery sales method of the e-commerce of the present invention as described above, the probability sale is conducted to give the e-commerce buyer an opportunity to purchase a product through a lottery after paying the down payment primarily, and the second lottery When the buyer pays the balance, the regular price sale is executed so that the product can be purchased at the regular price. Hereinafter, the above-described probability sale and list price sale will be described in more detail as follows.

[Table 1] below is a sales probability distribution table showing the distribution of sales probability according to the purchase price.

가 된다. 여기서, n은 판매 횟수, V는 상품의 가격, p는 판매 확률이다. 총 n회에 걸쳐 상품 판매를 시행할 경우 상품이 판매될 기댓값이 nVP이므로 개별 시행의 기댓값은 VP가 된다. 상기 VP가 의미하는 것을 예를 들어 설명하면 다음과 같다.From [Table 1] above

Becomes. Here, n is the number of sales, V is the price of the product, and p is the sales probability. If the product is sold n times, the expected value of the product will be VP because the expected value of the product will be sold nVP. When explaining for example the meaning of the VP is as follows.

When P=0, the probability sale is not performed on the product, which is the case when the product is purchased at the regular price. In the case of P=1/2, it is the case that you pay only half of the price of the product and flip the coin to get the product. If P=1, if you pay for all the products and execute a probability sale, you get 100% of the regular price.

In such a probability sale, the probability P has a value of 0≤P≤1, which is mathematically fair for both the buyer and the seller of the product. However, in reality, transactions of 0<P<1 except P=0 and P=1 are unfair transactions (gambling). And, the discount rate in all mathematical normal transactions is zero.

By the way, the probability sale as shown in [Table 1] is applied to the e-commerce method, but it is possible to make a regular price sale to the buyer who paid the balance of V(1-P). In other words, if the buyer pays the product with the price of V and pays the deposit of VP and draws with probability P, the product is transferred to the deposit VP (0<P<1) as in steps 4-8 (S4-S8). Probability sales (lottery sales) can be performed so that they can be purchased, and regular sales can be made to the lost buyers who have paid the balance V(1-P) as in steps 9-11 (S9-S11).

At this time, the amount of money (Vd) paid by the buyer to purchase the product can be expressed by the following [Equation 1].

이라 하고,

일 때, P=1/2이므로 함수 f(p)는 도 3의 그래프에서와 같이 극소값(최소값)이 3/4이고 P=1/2인 좌표를 기준으로 좌우 대칭인 2차 그래프의 형상을 갖는다. 도 3은 구매자에게 확률구매의 권리(option)를 부여하는 경우 확률 P=1/10일 때 9%의 할인 판매가 이루어지고, P=2/10일 때 16%의 할인 판매가 이루어지고, P=5/10일 때 25%의 할인 판매가 이루어지는 것을 나타내고 있다.

And say

When P = 1/2, the function f(p) shows the shape of the secondary graph symmetrically left and right based on the coordinates where the minimum value (minimum value) is 3/4 and P=1/2, as in the graph of FIG. 3. Have 3, when a buyer is given a right to purchase a probability, when the probability P=1/10, a 9% discount sale is made, and when P=2/10, a 16% discount sale is made, P=5 It indicates that a 25% discount sale is made at /10.

The following [Table 2] to [Table 4] illustrate some examples in which [Equation 1] is applied to probability sales.

[Table 2] shows an example in which the purchaser pays 91% of the list price and purchases the product when the sales probability P = 1/10, the number of sales n=1, and the price of the product V=100.

[Table 3] shows an example in which the purchaser pays 91% (182(2) of the list price and purchases the product when the sales probability P = 1/10, the number of sales n=2, and the price of the product V=200. It is shown.

[Table 4] shows an example in which the purchaser pays 91% (273ㆇ3) of the list price and purchases the product when the sales probability P = 1/10, the number of sales n=3, and the price of the product V=300. It is shown.

는 다음의 [수학식 2]와 같이 표현할 수 있다. If the above [Table 2] to [Table 4] is generalized

Can be expressed as [Equation 2] below.

When the sum of [Equation 2] is expressed by a general equation, it becomes as [Equation 3] below.

The sales method in [Table 1] is a full price selling method with a zero discount rate regardless of whether or not gambling, but if an option of the present invention is added to it, a predetermined (eg, 0 to 25%) discount sale according to the value of the selling probability P Become a model.

In the end, the lottery sales method of the e-commerce according to the present invention is a contract transaction of B2C, and receives the deposit of the expected value VP, which is applied with the sales probability P, for the product whose price is V primarily from the purchaser of the product and enforces the probability of P to him It corresponds to the probability sales method that gives the right to apply for a lottery. On the other hand, if a product buyer wins by applying for a lottery, the seller transfers the product without receiving the balance. Accordingly, the product buyer can purchase the product only with the down payment already paid. Secondly, if the buyer of the product submits the lottery and the lost buyer pays the balance of V(1-P), the seller conducts a regular sale to transfer the relevant product. Therefore, even if the buyer loses in the lottery, the already paid down payment does not become useless, but the product can be purchased in the regular sales model method of VP+V(1-P)=VP+V-VP=V.

In the case of gambling, it is like a game in which the win or loss is divided by 100% chance. Therefore, very few people may be lucky, but the rest of the people must be avoided.

In contrast, in the case of the present invention, only a lucky buyer who purchases the product with only the down payment and a buyer who purchases the product at the regular price exist, and only one victim is not generated. It is possible to waive the option of regular price purchase, which allows the buyer to purchase the product at a regular price by paying the down payment and participating in probability sales, but it does not occur when common sense damages are paid and the option of regular price purchase is abandoned. Does not.

For example, if you have a coffee buyer with a selling price of 3,000 won (VP = 300 won) and a car buyer with a selling price of 30 million won (VP = 3 million won), they were initially willing to purchase coffee and cars. It is obvious that even if you lose in the lottery, you will participate in the regular price purchase without giving up 300 won and even 3 million won. Even if a buyer abandons the down payment, such a transaction cannot be viewed as gambling. Therefore, in the case of the present invention, addictiveness such as gambling does not occur.

In the case of the following products, the way to abandon the option of purchasing the above-listed price is basically blocked.

This is the case when the manufacturer of the deferred-paid product such as a mobile communication fee, a contracted-use product such as an insurance premium, and a product initially sets a double price.

In another embodiment of the present invention, the shopping mall server 20 sells the products requested by the buyer through the purchaser terminal 10 and the communication network 30 at a regular price, and then purchases the product for a period of time at the shopping mall server 20 A lottery is performed for one buyer to return a certain percentage (eg 10%) of the total purchase price to the winning buyers, which is equivalent to the above balance (eg 90% of the list price) E-commerce can be performed. In this case, the seller needs to inform the buyer that the product is a product sold according to another embodiment as described above before selling the product.

On the other hand, Figure 4 is a flow chart of another embodiment of the lottery sales method of electronic commerce. The difference between FIG. 4 and FIG. 2 is that both the down payment and the balance are paid in the payment step (S24) in order to eliminate the hassle of paying the down payment and the balance respectively. Further, another difference is that if it is determined that the winner has been won by checking the winning status in the winning confirmation step (S27), the winner is notified and the delivery process is performed, and the balance is refunded (S28). When it is determined that the lottery is successful, it is to perform a step S29 of notifying and delivering the lottery.

To this end, the shopping mall server 20 needs to transmit guide information for simultaneous payment of the down payment and balance to the buyer through the communication network 30 and the buyer terminal 10 after the purchase product selection and lottery purchase application step S23 is completed. There is.

Meanwhile, FIG. 5 is a signal flow diagram of an offline lottery sales method according to the present invention.

5, the offline lottery sales method according to the present invention is a lottery purchase application step (S31), payment step (S32), expected winning number selection step (S33), lottery step (S34), winning confirmation step (S35) ), the winning process (S35) and the winning process (S36).

The offline lottery sales method according to another embodiment of the present invention may be applied to an offline lottery. Here, the lottery machine may include a mechanical lottery machine and an electronic lottery machine. The mechanical lottery machine may have various types, for example, a rotary lottery plate may be included. The electronic lottery may also have various types, for example, a personal computer (PC) may be included. In the following description, the lottery machine will be described as an example.

In the lottery purchase application step S31, a seller who wants to sell a product receives a lottery purchase request through a conversation about a product to be purchased from a buyer offline or through a PC user interface (eg, a keyboard). At this time, the seller may be able to purchase the product by paying the balance if the winning price is composed of the down payment and the balance of the above product, either by voice or through PC. To guide you.

In the payment step (S32), the buyer purchases the product to be purchased. At this time, the purchaser can pay through the Internet banking or automated teller machine (ATM) or cash.

In the step of selecting the expected winning number (S33), the PC displays the lottery numbers on the monitor (for example, an LCD monitor) after the purchaser's payment is completed, and the buyer selects the expected winning numbers from among the lottery numbers. At this time, the buyer can select the expected winning numbers using the user interface.

In the drawing step (S34), the expected winning numbers received by the PC are determined by drawing in advance and then compared with actual winning numbers stored in the database. At this time, the PC may display an image on the monitor to notify that the lottery is currently in progress.

In the winning confirmation step (S35), the PC displays the result of the lottery on the monitor so that the buyer can confirm the winning.

In the winning processing step (S36), if the seller confirms that the payment in the above-mentioned payment step (S32) has been paid for the winning buyer, and it is determined that only the down payment has been paid, the corresponding product is sold and processed in the current state in which the balance has not been paid. If both and the balance are found to be settled, the sales process is performed and the balance is refunded. Here, the sales processing may include the step of delivering the product through a transportation means or a transportation company (for example, a courier company).

In the lottery processing step (S37), if the seller confirms the payment in the above-mentioned payment step (S32) with respect to the buyer who has won the payment, and it is determined that both the down payment and the balance have been paid, the corresponding product is delivered and processed through a transportation method or a transportation company. When it is found that only the down payment has been paid, the buyer is notified of the balance payment, and when the balance is settled, the corresponding product is processed.

For the offline lottery sales method of the present invention, other embodiments of the lottery sales method of the electronic commerce may be applied.

In other words, after the product seller sells the product to the buyer offline, the product is drawn to the buyers who purchased the product for a certain period of time in the PC, and a certain percentage (eg, 10%) of the total buyers. It is possible to perform an offline lottery sale that returns the amount corresponding to the balance (eg, 90% of the regular price) to the list price. In this case, the seller needs to inform the buyer that the product is a product sold according to another embodiment as described above before selling the product.

The product to which the lottery sales method of the e-commerce or the offline lottery sales method according to the present invention as described above is applied is not particularly limited.

As a first example, a construction company may use the electronic lottery sales method or offline lottery sales method according to the present invention to conduct an apartment sale where the down payment is preserved. At this time, the construction company sells a certain amount (for example, 99%) of the total number of households sold at a fixed price, and the remaining amount (for example, 1%) is a down payment by the lottery sales method of the e-commerce or offline lottery sales method according to the present invention. It can be sold only in bay. At this time, the probability of winning is 1/100.

As a second example, a mobile communication company can sell a mobile communication product in which the down payment is preserved by using the lottery sales method of the electronic commerce or offline lottery sales method according to the present invention. At this time, the mobile communication company sells a certain amount (e.g. 98%) of all mobile communication products at a fixed price, and the remaining amount (e.g., 2%) by the lottery sales method of the e-commerce or offline lottery sales method according to the present invention. Can be sold only with the down payment. At this time, the probability of winning is 2/100.

As a third example, a beer sales company may sell a mobile communication product in which a down payment is preserved using a lottery sale method of an electronic commerce or an offline lottery sale method according to the present invention. At this time, the beer sales company sells a certain amount (for example, 97%) of the beer to be sold by the lottery sale method of the e-commerce or offline lottery sale method according to the present invention at a fixed price, and the remaining amount (for example, 3%) It can be sold only with the down payment. At this time, the probability of winning is 3/100. There can be many ways of selling like this. For example, in a beer production process, when a bottle of 30 bottles is manufactured, a specific label (eg, a four-leaf clover) is displayed in the cap of one beer bottle among 30 beer bottles. When beer is sold at a beer company, wholesaler, or middle store, 29 out of 30 are sold at the regular price, and the other is sold at 1/10 the price. In addition, when a buyer who is an end consumer brings the lid at a final selling place such as a restaurant, the seller (restaurant owner) can sell the beer at a price of 1/10 of the regular price. At this time, the probability of winning is 1/30.

As a result, from the viewpoint of a buyer who purchases a product to which the lottery sale method of the e-commerce or offline lottery sale method according to the present invention as described above is applied, purchases of products sold collectively through e-commerce or separately offline When purchasing a product that is sold as, it is possible to purchase the product only with the same probability of down payment.

Although the preferred embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and may be implemented in more various embodiments based on the basic concept of the present invention as defined in the following claims. These embodiments are also within the scope of the present invention.

10: buyer terminal 20: shopping mall server
30: communication network

Claims (15)

A buyer terminal accesses a shopping mall website of a shopping mall server through a communication network, displays shopping information so that a buyer can shop for products, and requests a lottery purchase from the shopping mall server for a product to be purchased at the request of the buyer Lottery purchase application step;
Expected winning number to pay the down payment of the lottery purchase product at the buyer terminal, receive the lottery numbers from the shopping mall server, display them, and then send the selected winning numbers to the shopping mall server in anticipation that the buyer is a winning number. Transmitting step;
A step of transmitting a winning notice to the buyer terminal and processing the delivery of the corresponding product when the shopping mall server compares the expected winning numbers with actual winning numbers stored in a lottery sales database in advance; And
The shopping mall server includes a lottery processing step of sending a notice to the buyer terminal that the product can be purchased with a balance payment for a buyer who has been found to be a winner by the comparison result, and processing the product when the balance is settled. Lottery ceremony of e-commerce characterized by Sales method.
The method of claim 1, wherein the buyer terminal
E-commerce lottery sales method, characterized in that any one of a desktop computer, a notebook computer, a tablet PC and a smartphone.
The method of claim 2, wherein the desktop computer, notebook computer, tablet PC, and smartphone have a touch pad as a user interface.
The method of claim 1, wherein the lottery purchase application step
The buyer terminal accessing a shopping mall website of the shopping mall server through the communication network at the request of the buyer;
Displaying, by the buyer terminal, shopping information so that the buyer can shop for products displayed on the shopping mall website; And
And a step in which the purchaser terminal applies for a lottery purchase to the shopping mall server for a product to be purchased at the request of the purchaser.
The method of claim 1, wherein the step of transmitting the expected winning number
The purchaser terminal accessing a corresponding financial site at the request of the purchaser to settle the down payment for the lottery purchase product;
Receiving, by the purchaser terminal, the lottery numbers from the shopping mall server and displaying them on a screen; And
And transmitting, by the buyer terminal, the expected winning numbers selected by the buyer from the drawing numbers to the shopping mall server.
The method of claim 1, wherein the winning processing step
Comparing, in the shopping mall server, the expected winning numbers with actual winning numbers previously stored in the lottery sales database; And
And comparing the expected winning numbers and the actual winning numbers to each other, transmitting a winning notice to the purchaser terminal and processing the product to be delivered.
According to claim 1, The lottery processing step
Sending a notice from the shopping mall server to the buyer terminal that a corresponding product can be purchased with a balance payment for a buyer who is determined to be a winner by the comparison result; And
And checking whether the balance has been settled by the buyer at the shopping mall server and processing the product when the balance is found to have been settled.
A lottery purchase application step in which a seller applies for a lottery purchase for a product to be purchased from a buyer offline;
A payment step in which the buyer pays for a product to be purchased;
A lottery step in which the lottery machine draws the buyer;
A winning confirmation step in which the lottery machine displays the result of the lottery so that a buyer can confirm whether or not the winner has been won;
If the seller confirms the above payment for the winning buyer and it is found that only the down payment has been paid, the product is sold in the current state where the balance has not been paid, and if the down payment and the balance are found to have been paid, additional balance is refunded. Winning processing step; And
If the seller confirms the payment to the buyer who has been deducted, and it is found that both the down payment and the balance have been paid, the product is sold and if it is found that only the down payment has been paid, the buyer is notified of the balance and the balance is paid. Off-line lottery sales method characterized in that it comprises a;;
The lottery machine of claim 8,
Offline lottery sales method comprising a mechanical lottery and an electronic lottery.
10. The method according to claim 9, wherein the mechanical lottery is a rotary lottery.
10. The method according to claim 9, wherein the electronic lottery machine is a personal computer (PC).
The method of claim 8, wherein the payment step
That the seller, through voice or through the terminal, the payment for the product consists of the down payment and the balance, and if the prize is won, the product can be purchased with only the down payment, and if it is lost, the payment can be purchased by paying the balance Off-line lottery sales method comprising the step of guiding.
The method of claim 8, wherein the payment step
Offline purchase method of the lottery, characterized in that the purchaser comprises the steps of payment through the Internet banking or automated teller machine (ATM) or payment in cash.
The method of claim 8, wherein the drawing step
The lottery machine displaying lottery numbers on a monitor, and the buyer selecting expected winning numbers among the lottery numbers; And
And checking whether the lottery machines match the expected winning numbers received from the buyer with actual winning numbers stored in a database.
The method of claim 8, wherein the drawing step
And displaying an image for notifying that the lottery is currently in progress on the monitor.

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