KR20010016321A - An electronic commerce system displaying enveloped selling price and a method of displaying the capability of purchase using advertisement - Google Patents

Abstract

PURPOSE: A sale price sealing electronic commerce system, and a purchase possibility display method is provided to prevent an exposure of a sale price, and arouse a buyer interest so that it can induce a price satisfying both the seller and the buyer. CONSTITUTION: The method comprises steps of enabling a buyer or a seller to access the electronic commerce service site and to pass a member authentication step, enabling the seller to input a desired sale price and seal the hopeful sale price, the buyer browsing the commodities input by the sellers, the buyer inputting a hopeful purchase price on a wanted commodity, the system comparing the purchase price with the sale price and determining a transaction based on the compared result by real time, the system notifying the seller of the transaction result and transmitting a corresponding instruction to a transaction security center, and the transaction security center processing the instruction transmitted from the system.

Description

An electronic commerce system displaying enveloped selling price and a method of displaying the capability of purchase using advertisement}

The present invention relates to a sale price sealed display e-commerce system and a method for indicating whether or not to purchase using the advertisement, and more specifically, the seller and the consumer wants to use the advertisement slot machine It is an electronic commerce system that combines advertising strategy to derive the purchase price according to the value, and the seller may not expose his or her desired selling price during the auction or shopping mall, etc. Rejection can be eliminated, and by using the ad slot machine in the process of figuring out whether the purchase is made through the sale price sealing, it is possible to induce more bidding by providing consumers' interest and reserve benefits, The ad slot machine and the consumer's desired product Ryeondoen can serve ads to see greater focus on effective advertising to consumers without any resistance it relates to one, if available with price sealed display advertising and e-commerce systems show how to enable targeted marketing that advertisers want.

Recently, the modern society has been able to receive the information necessary for itself through media such as computer or mobile communication terminal in the information age due to the remarkable development of the information communication field and the Internet due to the digital revolution. The Internet, which was simply used for military purposes, has been widely used in recent years without being limited to a specific field. As it becomes a part of real life, the number of Internet users using the Internet is rapidly increasing, and thus a service provider who provides a specific service to the Internet user. The number of people is increasing rapidly.

With the explosive increase in the number of Internet users, the electronic commerce market, which is a transaction in which all or part of electronic goods are processed through electronic methods such as electronic document exchange, is growing rapidly. According to the Korea E-Commerce Research Association's forecast, the market size will reach 590 billion won in 2000s, of which the B2C market will increase to 290 billion won. In addition, according to the E-Commerce statistics of various organizations, the most promising area of the Internet business is the e-commerce market which is directly related to economic activity. Therefore, in order to secure such a market, e-commerce systems such as auctions, reverse auctions, and joint purchases, which supplement the shortcomings of the existing e-commerce, have been introduced. The contents of the e-commerce system are as follows.

First, the auction-based e-commerce system is to perform the offline auction method on-line as it is, so that consumers can use this information by posting a variety of information about products and products to sell on the Internet site, The seller assigns an initial desired selling price for a specific product to determine the final selling price as the purchase price increased by the competition of consumers. On the other hand, the reverse auction e-commerce system has a method opposite to the auction, that is, when a consumer presents a desired purchase price for purchasing a product, the sales price is suggested among sellers who wish to sell, and the selling price is lowered due to competition between sellers. After that, the seller's product which finally offered the lowest price is sold to consumers.

The co-purchasing e-commerce system, another complementary form of the existing e-commerce, introduces the concept of detachment and wholesale so that sellers can benefit by selling large quantities of products at low profits. It is a way to purchase at a lower price, usually the way the price of the goods is lowered in real time every time a consumer applies for purchase, that is, the more consumers gather, the cheaper price can be purchased, and the seller also buys a large quantity of goods once There is a way to sell in the market, and the joint purchase method is used to limit the quantity of goods to be sold, presenting the adjusted selling price lower than the market price, and then, if there is a limited quantity of consumer's requests, the transaction is established. It is becoming.

The introduction of an improved auction, reverse auction and co-purchasing e-commerce complementing the conventional e-commerce system allows both sellers and consumers to sell and purchase in their desired form, but various problems are pointed out as follows. .

First, auction-based e-commerce may have a chance for the seller to win at a favorable price, but the bidding rate will be the same if the competition rate drops due to the hassle caused by the buyer's repeated bidding and the seller's disclosure of the selling price. Will be lowered. In addition, from the seller's point of view, if the company participates in the auction at a low price to induce the consumer's competition rate, and the winning bid price is significantly lowered due to the decrease in the competition rate, sales may be rejected, causing both the seller and the consumer a waste of time. In the case of small-value goods such as books and CDs, there is a problem that the sales publication itself is avoided.

Second, reverse auction e-commerce has the advantage of increasing price competitiveness when several sellers participate, but the seller's time and mental loss, such as repetitive bidding and sellers must follow each buyer's bidding Not only this is large, but it is not very active due to the seller's avoidance of participation due to infinite competition.

Third, the joint purchase method of electronic commerce has the advantage that the price competitiveness increases as the number of consumers gathers, but if the purchase quantity of the consumer cannot exceed the sales quantity, the transaction is not established despite the purchase application. In addition, until the end of the transaction, the transaction is not established, so a lot of time must be invested to win the bidding, and the favorable transaction requires the continuous observation and analysis of the transaction status. The problem is that it is difficult to close the price gap.

On the other hand, as the advertising market on the Internet grows, researches are also being conducted on techniques for providing advertisements to Internet users. Unlike advertisements using conventional advertising media, one-to-one advertisements suitable for consumer's tendency have been developed. There are advantages such as being possible. However, there are existing Internet advertising techniques such as banner ads and pop-up ads. In the case of banner ads, a bar-shaped space is allocated at the edge or part of a web page to be viewed while the user surfs the web. This technology is used to reduce advertising effects due to user discomfort and visual exclusion.In the case of protruding advertisements, a new advertisement window is generated when a user downloads a web page. On the other hand, in the process of downloading the information desired by the user, pop-up ad windows may hide the user's web page and may be perceived as an obstacle, and cause inconvenience of surfing the web such as closing the unwanted ad windows one by one. Not only can the advertising effectiveness be reduced, but it can also lead to rejection of advertising. Has a problem.

Therefore, the seller relieves the burden of exposing the price of the goods to be sold, and the consumer schedules the availability of the goods to be purchased using the core characteristics of the Internet, that is, instant (real time) and interactive (interactive). There is a need for an e-commerce system that enables targeted marketing of advertisers by providing relevant advertisements that can be interactively checked with the seller's selling price without having to wait for time, and by selecting relevant advertisements during the interaction with the sales information about the goods to be purchased by the consumer. It is becoming.

The present invention has been made to solve the above problems, that is, the non-interactiveity of the shopping mall and the non-immediacy of (inverse) auction and joint purchase, and discloses the price of the goods to be sold in the transaction between the seller and the consumer on the Internet. By checking the price comparison process using the ad slot machine in the sealed state, it is possible to check whether the purchase is possible by the seller's desired value and the buyer's desired value, that is, the price difference according to the utility value of the seller and the consumer. It is possible to present the best trading conditions to sellers or consumers, and to enable instant confirmation of the availability of transactions in real time to enable the electronic commerce system.

Another object of the present invention is to check the availability of the price comparison using the ad slot machine when trading on the Internet, and to utilize the advertising revenue generated in the process to earn and utilize cyber money to consumers and sellers By increasing the price competitiveness and providing consumers with advertisements and various information related to the trading products, they can use it without objection through the interest of consumers to activate the e-commerce system that can maximize the advertising effect and advertising revenue. There is a purpose.

Another object of the present invention is that the consumer can immediately check whether the desired price can be purchased in real time, so that the time loss of the consumer arising from the existing e-commerce system, such as auction or co-purchase and the buyer's time when the transaction is lost, It is an object of the present invention to provide an e-commerce system that can improve the convenience of consumers by minimizing the mental loss.

In order to achieve the above object, a first step in which a seller and a consumer go through a member authentication process by accessing a selling price sealed display e-commerce web server through a client connected to the Internet; A second step of inputting detailed information and a desired sale price of an item to be sold by a seller granted a membership right through the first step, wherein the desired sale price is not disclosed but sealed; After the consumer who has been granted the member right through the first step reads the product information, the purchase price is inputted to the desired product to be compared with the sealed sales desired price to determine whether the transaction is established in real time. The third step; A fourth step of notifying the seller of the selling price sealing indication e-commerce web server unit by determining whether the transaction is established in the third step and transmitting a corresponding command to the transaction protection center; The fourth embodiment of the present invention is to implement the selling price sealing display electronic commerce method comprising the fifth step of processing the command transmitted from the selling price sealing display server unit in the transaction protection center.

1 is an overall block diagram constructed by one embodiment of the present invention

2 is a flowchart illustrating a process of registering sales information of a seller applied to the present invention.

Figure 3 is a flow chart illustrating a transaction establishment process of a consumer applied to the present invention

Figure 4 is a flow chart showing the price formation process by the advertising slot machine applied to the present invention

5 is an exemplary view showing a sales information interface unit applied to the present invention.

6 is an exemplary view showing an advertisement slot machine applied to the present invention.

7 is a schematic diagram of a circulation process performed in an electronic commerce applied to the present invention.

* Description of Signs of Main Parts of Drawings *

1. Client part 2. Control part

3. Memory section 4. Web browser section

10. Sales price seal indication server part 11. Connection part

12. Member Certification Department 13. System Operation Department

14. Ad slot machine 20. Database server

21. Member information database section 22. Sales information database section

23. Advertising Database Division 30. Transaction Protection Center

According to the present invention, a seller who wants to purchase a product, content, and service to be sold on the Internet is sealed so that a desired price of the seller cannot be known by the seller so that the price can be formed based on the seller's or consumer's utility value. Regarding the e-commerce system, a consumer is provided with information on a desired product and a price change prediction information, and then presents a desired purchase price based on his or her utility value and compares it with the desired sales price registered by the seller in real time. The comparison can be used to confirm the availability.

If the desired purchase price suggested by the consumer does not coincide with the suggested seller's suggested price, the seller and the consumer use the ad slot machine 14 as a means of forming an optimal price. Compares the price based on its utility value according to whether a single advertisement is arranged in a line among advertisements on the advertisement slot machine 14 to form a desired price range in real time. If the buyer's desired price is less than the seller's desired price, the ad slot machine will display different advertisements, indicating that the purchase is impossible.If the buyer's desired price is greater than the seller's desired price, a single ad will be in line. By repeating this process, the buyer can access the seller's desired price by repeating this process, which is arranged horizontally, vertically, and diagonally, and at a lower price than the initial desired price within the seller's suggested price. You will have the opportunity to bid.

In the e-commerce system according to the present invention, the advertisement slot machine 14 provides advertisements related to the products desired by the consumers in order to confirm whether they are available for price comparison. When you click on an advertisement related to a product, you can make a certain amount of cyber money to be used to purchase a product. When a seller posts a product or a brand to sell, the buyer naturally displays the product in the process of deriving the utility value of the product. By viewing the information, even if the purchase is not made, more effective product advertising is possible for the consumer, and the seller may also earn a certain amount of cyber money. In addition, from the standpoint of the advertiser who placed the advertisement in the advertisement slot machine 14, the eyes of the consumer focus the view on the advertisement slot machine 14 to form an appropriate price compared to the existing exposure type banner advertisement, and the advertisement slot machine 14 According to (14), whether or not the purchase can be confirmed whether it is possible to induce interest to see the superior advertising effect, and advertisers want to target advertising is possible.

The electronic commerce system according to the present invention is to determine whether the seller automatically changes the price within the minimum price and the maximum price that the seller wants to trade in a ratio or amount of a certain amount of the seller's desired price and a predetermined period when registering the sales information. The information is made available to the consumer so that the goods registered by the seller can be traded based on the utility value of the consumer by guessing in which direction the price changes in the downward or upward direction when the transaction is delayed in the transaction process.

In addition, in order to facilitate the distribution of the goods traded by the present invention in connection with the transaction protection center 30, if the purchase price of the consumer's goods is confirmed to be able to deliver the goods to the consumer, the goods are not delivered to the consumer or If the goods are returned due to the dissatisfaction of the consumer, such as the defect of the goods, the price of the goods should be returned to the consumer to facilitate the online and offline transactions.

As described above, in the e-commerce system according to the present invention, the seller's utility value and the consumer's utility value are presented in real time so that the transaction can be made immediately and the auction closes even though the seller's and consumer's utility value is identical in the existing auction or reverse auction method. Waiting for the time and registering the goods at a price below the seller's utility value for the low closing rate of the transaction and the competition for purchase due to the problem of always paying attention to the competition of the type inspector and the price competitiveness at the price-exposed auction and shopping mall Solving problems such as not closing the deal or purchasing goods above the utility value due to competition from other buyers can be confirmed by sealing the selling price and checking the possibility of immediate trading. Electronic image using castle The future system.

Hereinafter, with reference to the drawings will be described in detail an embodiment of the selling price sealed display electronic commerce system and the method of displaying the purchase availability using the advertisement according to the present invention.

1 is a block diagram showing the entire structure of an embodiment of the present invention, Figure 2 is a flow chart illustrating a process of registering the seller's sales information applied to the present invention, Figure 3 is a buyer's transaction applied to the present invention 4 is a flowchart illustrating the establishment process, FIG. 4 is a flowchart illustrating a price forming process by an advertisement slot machine applied to the present invention, FIG. 5 is an exemplary diagram illustrating a sales information interface unit applied to the present invention, and FIG. 7 is an exemplary diagram illustrating an advertisement slot machine applied to the present invention, and FIG. 7 is a schematic diagram of a circulation process performed in an electronic commerce applied to the present invention.

1 is an overall block diagram constructed by one embodiment of the present invention.

The selling price sealing display system unit, which is the main body of the service providing the service according to the present invention, comprises a web server unit 10 and a database server unit 20. For convenience and explanation, the web server unit is a selling price. The sealing display server unit 10 will be referred to, and the selling price sealing display server unit 10 is an Internet web server in charge of information exchange with a user who uses a service. It serves to retrieve and execute the information stored in the database server unit 20 according to a predetermined format, and the database server unit 20 is configured to classify and store the data in a predetermined format to provide a specific service. Element.

As shown, the seller, the consumer, and the advertiser (hereinafter referred to as the 'user') access the sales price sealing display server unit 10 that provides the service according to the present invention through the web browser unit 4, and then the seller Register the goods to be sold on the sales information menu, and the consumer reads the information on the goods to be purchased and presents the price based on the utility value, and compares the utility value between the seller and the buyer using the advertisement slot machine 14. By checking whether or not the purchase is possible, the advertiser applies to the advertisement slot machine unit 14 to be used as a means for forming a purchase price, the transaction protection center 30 is the sale price sealed display server unit Based on the information provided in (10), the goods are paid to the consumer, the goods are delivered to the consumer, and the consumer pays the goods to the seller when the final purchase is approved. The purchase is made in real time at the price desired by the consumer.

The client unit 1 of the user uses a computer connected to the Internet, and basically comprises a control unit 2, a memory unit 3, and a web browser unit 4, which is connected to a computer. It is responsible for the control operation between the computer and the peripheral device so that the various peripheral devices can be connected to the computer, and serves to control the memory unit 3 and the web browser unit 4 to provide a service according to the present invention. The memory unit 3 temporarily stores a variety of data such as a web document which is a hypertext document imported from the web browser unit 4, and the web browser unit 4 is a controller ( Under the control of 2), the web document is retrieved through the Internet and displayed on the monitor in a form that can be recognized by the user.

The selling price sealing display system unit may include a selling price sealing display server unit 10 and a database server unit 20. The selling price sealing display server unit 10 may include a connection unit 11, a member authentication unit 12, The system operating unit 13 and the advertisement slot machine unit 14, the user is connected to the connection portion 11 of the selling price sealed display server unit 10 via the web browser unit 4, and then the member authentication unit ( 12, it is checked whether the member authority is granted through the member information database unit 21 of the database server unit 20, and the system operating unit 13 inputs the user's command transmitted through the web browser unit 4. Receive and execute the corresponding command to seal the selling price of the product to be purchased by the consumer on the Internet, and provide the service to form the optimal purchasing condition. The execution script is a selling price sealing mark which is a web server. It is used as a way to extend the function of the server unit 10, to access the corresponding database unit of the database server unit 20 to control the function of extracting, storing or deleting or processing the data, the ad slot machine It is controlled to check whether the purchase is possible through the advertisement arrangement state of the unit 14, and also notifies the seller of the goods by e-mail or contact information of the application for purchase of goods according to the establishment of the transaction, and the transaction protection center 30 The purchase order, the goods delivery order, and the purchase order refund order shall be sent to.

The database server unit 20 includes a member information database unit 21, a sales information database unit 22, and an advertisement database unit 23, wherein the member information database unit 21 is provided by the user through the Internet. In the case of accessing the selling price sealed display server unit 10 which provides the service by the user, the information about the member is stored so as to check whether the user is authorized to the member, and the selling information database unit 22 The information about goods to be registered through the sales information interface unit is classified into categories, and the corresponding data is stored. The advertisement database unit 23 displays advertisements corresponding to the items requested by the consumer in the advertisement slot machine unit 14. Advertisements registered by advertisers are categorized and stored according to category.

The transaction protection center 30 is connected to the sales price sealing display server unit 10 by a dedicated line or the Internet to check whether the purchase price of the goods purchased from the consumer has been received and notified to the sales price sealing display server unit 10. Afterwards, the price of the goods is paid to the seller, and the consumer notifies the sales price sealing mark server 10 when the customer requests a refund, for example, because the customer did not receive the goods, or the defect is found. Try to return the purchase price again.

FIG. 2 is a flowchart illustrating a process of registering sales information of a seller applied to the present invention. Below, a process of registering information about an item to be sold by the seller and a purchaser registering the purchase information by the ad slot machine unit ( 14) classify each process by focusing on the process of establishing optimal price.

The seller who wants to sell the article connects to the connection section 11 of the sales price sealing display server section 10 connected to the Internet through the web browser section 4 of the client section 1 (100), and authenticates the member. Membership is granted in the unit 12. In the member authentication unit 12, the ID and password transmitted from the client unit 1 of the seller are stored in the member information database unit 21 through the execution script of the system operating unit 13. Search to check whether the transmitted ID and password are existing registered members (110).

In the case of a previously registered member, the member authentication unit 12 receives member authority and moves to the sales information menu screen. If the member is not registered as a member who can use the service according to the present invention, As a new member is registered (115), this process is similar to the method of signing up as a member on a web server on the Internet. And store it in the member information database unit 21, and then grant the member authority. In the case of the present invention, a member can be a seller who can register and sell his product at any time, and at the same time, based on his utility value for the sealed selling price using the advertisement slot machine 14 It can be a consumer who can form a reasonable price.

When a member authority is granted to the seller through the above process, the seller moves to the sales information interface unit through the sales information menu (130) and inputs information about goods to be sold according to a predetermined form (140). In other words, the seller inputs and registers various detailed descriptions of the product information such as the sales quantity and the selling period of the article to be sold. And the seller inputs the desired sales price based on the utility value, and the information about the desired sales price is not exposed in the product information that the consumer can read, and is sealed so that the consumer is able to seal the price based on his utility value. After comparing and presenting the results, the optimal price is formed through re-bidding, thereby enabling the merchandise trading that satisfies the utility value of both.

In addition, the seller may choose to adjust the desired selling price downward, upward, or fixed over time, so that the seller wants to trade at a certain rate or amount over a period of time. It is possible to select whether to automatically change the price within the minimum price and the maximum price. Such price change information enables the consumer to view on the sales information.

Therefore, consumers can know in real time whether the suggested price is available for purchase, as well as in which direction the price changes in case the transaction is delayed in the transaction process, based on their utility value. One transaction is possible.

In other words, if the seller's desired selling price is 100,000 won and no transaction has been made after 10 days, if the seller automatically sets the price to be lowered to 70,000 won in 10,000 won units every week, May retrieve the sealed price through the advertisement slot machine 14. If the consumer thinks that the utility value is more than 100,000 won, the consumer may enter the price determined by the consumer during the price derivation process through the ad slot machine unit 14 and immediately purchase the product according to the notification of availability. If the consumer thinks that the utility value is less than 100,000 won, he or she will purchase the product through a process of confirming whether or not it can be purchased through price comparison, which is a price forming process, according to the seller's price adjustment (hereinafter referred to as 'price forming process'). You can also do

When the seller inputs the information on the item that the seller wants to sell through the sales process, the corresponding data is stored in the sales information database unit 22 classified into categories in a predetermined table form (150). If required, it is displayed by the system operating unit 13.

3 is a flowchart illustrating a transaction establishment process of a consumer applied to the present invention.

The consumer who wants to purchase the product connects to the connection part 11 of the selling price sealing display server part 10 connected to the Internet through the web browser part 4 of the client part 1 (200), and authenticates the member. Membership is granted in the unit 12, and through the procedure as shown in FIG. 2 (215), the member authority is granted from the member authentication unit 12 (220).

When the consumer who has been granted the member's right searches for the item to be purchased through the web browser unit 4 of the client unit 230 and requests sales information about the product, the system operation unit 13 displays the sales information database. After retrieving the sales information table for the corresponding item in the unit 22, the information about the corresponding item is provided to the consumer, and the consumer browses the sales information as described in FIG. 2 and then moves to the purchase information interface unit ( 240, the purchase information such as the desired purchase price and quantity based on their utility value is input (250).

When the consumer inputs a desired price for purchase and clicks the price comparison menu, the system operation unit 13 compares the desired price sealed by the selling price with the desired price entered by the consumer (260), and then confirms whether the purchase is possible in real time. Mark it. At this time, if the desired purchase price entered by the consumer is higher than or equal to the desired selling price sealed by the seller, the system operation unit 13 indicates to the consumer that the transaction has been established (270), and whether to re-bid again at another price. In step 280, if the consumer wants to re-bid, the above procedure is repeated. If the user does not want to re-bid, the transaction is finally established (285), and the consumer clicks the shopping cart menu to display a purchase intention (286).

If the desired purchase price entered by the consumer is lower than the seller's desired selling price sealed by the seller, after indicating the unavailability to the consumer (265), confirming whether to re-bid at another price (280) The above price forming process is performed again, and if it is not desired to re-bid, the transaction is finally closed (281), and then the transaction is closed (282).

When the transaction is established as described above and the consumer clicks the shopping cart menu, the selling price sealing display server unit 10 notifies the seller of the item purchase application details, and the purchase price is deposited from the consumer to the transaction protection center 30. After confirming that the payment is made, the seller notifies that the purchase price of the goods has been received and orders the goods delivery to the transaction protection center 30.

At this time, as a means for comparing the desired purchase price entered by the consumer and the sales desired price sealed by the seller and indicating whether to establish a transaction, the consumer can be displayed by using various types of means. As shown in FIG. 4, the advertisement slot machine 14 is used to indicate whether or not a transaction is established to the consumer according to the arrangement of the same advertisement or two or more advertisements in the form of a slot machine and the arrangement of the advertisements at a stop. .

4 is a flowchart illustrating a price forming process by the advertisement slot machine 14 applied to the present invention.

The consumer connects to the connecting portion 11 of the selling price sealing mark server portion 10 as shown in FIG. 3 through the web browser portion 4 of the client portion 1 connected to the Internet, and then from the member authentication portion 12. After receiving the membership rights, search for the item to be purchased and input purchase information such as a desired purchase price and quantity based on its utility value to the purchase information interface unit of the corresponding item (300), and a means for making a transaction. The advertising slot machine 14 moves to.

When a consumer clicks the advertisement slot machine 14 by inputting purchase information (310), the advertisement slot machine 14 is operated in the same form as the slot machine (320), and at this time, the system operating unit 13 ) Compares the desired sales price sealed by the seller with the desired purchase price entered by the consumer (330), and indicates whether the transaction is established so that the consumer can recognize the transaction according to whether the advertisement slot machine 14 matches. . That is, if the desired purchase price entered by the consumer is higher than or equal to the sold desired price sealed by the seller, the system operation unit 13 judges that the transaction is established, which means that the advertisement is fixed when the advertisement slot machine unit 14 is stopped. If the desired purchase price entered by the consumer is lower than the desired sale price sealed by the seller, the system operating unit 13 determines that the transaction has not been established. By disabling the advertisements when they are not displayed (335), the consumer can immediately confirm whether or not to establish a transaction.

Even if advertisements on the ad slot machine unit 14 are arranged in a regular manner, it is determined whether to re-bid again at a different price to the consumer, even if the transaction is established (350). If the user wants to re-bid, the consumer uses the above-mentioned ad slot machine unit 14 If the user wants to re-bid by checking whether the ad on the ad slot machine unit 14 is re-bidted at a different price even though the transaction is not established because the advertisement on the ad slot machine unit 14 is inconsistent, the ad slot machine unit ( 14) allows the consumer to recomparison the desired price (360).

When a transaction is formed at an optimum price point through the above procedure, the consumer clicks a shopping cart menu installed at a predetermined position and notifies the sales price seal display server unit 10 that the transaction has been established and places an order.

The shape and arrangement of the advertisement slot machine 14 may be arbitrarily adjusted according to the nature and characteristics of the advertisement to be displayed, and is made with the transaction to the consumer using the advertisement slot machine 14 having profitability and entertainment. By paying the reserves according to the performance of the operation of the ad slot machine 14, it is possible to maximize the advertising effect, and also in the member information database 21 of the consumer converts the number of clicks of the ad slot machine unit 14 into reserves By storing it in the database unit, the consumer naturally concentrates on advertisements in the price formation process without any objection, and the reserves can be deducted from the purchase price used in the transaction process in the future purchase of goods. Ensure that e-commerce centers around profits.

As mentioned above, the price of goods sold or sold by the seller in the e-commerce on the Internet is not disclosed and sealed, so that the seller and the consumer can establish a transaction at the price point based on their utility value so that optimal transaction conditions can be formed. By using the ad slot machine 14 in the price formation process, the seller and the buyer can utilize a certain amount of reserves, and the advertiser can use the target advertisement, which is a useful invention in consideration of the benefits of all users using the e-commerce system according to the present invention. .

The present invention described above is capable of various substitutions, modifications, and changes without departing from the technical spirit of the present invention for those skilled in the art to which the present invention pertains. It is not limited to the drawings.

In the e-commerce system on the Internet, when a seller and a consumer trades an item, the seller can make the transaction in a sealed state without revealing the selling price and provide the consumer with real-time availability. It is possible to minimize the time and mental losses incurred in the uncertain situation in the existing e-commerce system, and the seller can eliminate the objection to the price exposure because the desired price is not disclosed, so that the seller and the consumer have their own utility value. It is effective to improve the price competitiveness by trading at the optimum price based on.

By using the ad slot machine as a means to form a proper price in the state of the price of the sealed goods, consumers can utilize the reserves generated in the process of confirming the establishment of a transaction, and can actively participate in bidding, and advertisers target consumers Targeted advertising is possible, which has the effect of improving the advertising effect.

Claims (5)

In the selling price sealed display e-commerce system and advertising method using the advertisement display method, A first step in which the seller and the consumer go through a membership authentication procedure by accessing the selling price sealed display e-commerce web server through a client connected to the Internet; A second step of inputting detailed information and a desired sale price of an item to be sold by a seller granted a membership right through the first step, wherein the desired sale price is not disclosed but sealed; After the consumer who has been granted the member right through the first step reads the product information, the purchase price is inputted to the desired product to be compared with the sealed sales desired price to determine whether the transaction is established in real time. The third step; A fourth step of determining whether or not to establish the transaction through the third step and notifying the seller at the time of establishment of the transaction by determining the selling price sealing indication in the e-commerce web server unit and transmitting a corresponding command to the transaction protection center; Selling price sealed display electronic commerce method comprising the fifth step of processing the command sent from the selling price sealing display server unit of the fourth step in the transaction protection center The method of claim 1, As a means for displaying whether or not to establish a transaction in the third step so that consumers can recognize, the advertisement slot machine is configured to indicate whether or not the transaction can be established according to the advertisement arrangement state when the operation is suspended. Selling price sealed display using e-commerce method The method according to claim 1 or 2, A first step of the user inputting predetermined purchase information to the purchase information interface unit and then clicking the advertisement slot machine unit; A second step of determining whether a transaction can be established by comparing a purchase price inputted by the purchaser with a desired sale price sealed by the seller; A third step of displaying the advertisements on the advertisement slot machine unit in a predetermined form according to whether the transaction can be established and recognized by the consumer; The sales price sealing display server unit is configured to check whether the transaction can be re-bidted at a different price to the consumer who has been determined to be able to make a transaction. Selling price sealed display e-commerce method using advertising The method of claim 1, When the seller registers the price of the item to be sold on the sales information interface unit, the seller selects and registers whether the price fluctuation direction is upward, downward, or fixed as a predetermined time elapses. Sealed e-commerce method In the selling price sealed display e-commerce system and advertising method using the advertisement display method, A control unit for controlling a memory unit and a web browser unit to provide a service according to the present invention, a memory unit for storing a web document retrieved from a web browser unit, and a web for displaying a corresponding web document retrieved through the Internet. A client unit comprising a browser unit; A system for processing a user's command transmitted from the client unit and a member authentication unit for granting a member right to the user by interworking with a connection unit and a member information database unit connected to the client unit through the Internet and executing the command. A selling price sealing display server unit which includes an operating slot and an advertisement slot machine unit for operating an advertisement in the form of a slot machine to indicate whether a transaction is established; Member information database unit for storing personal information about the member to authenticate the user to the user who is connected to the selling price sealed display server unit, and the sales information database unit for storing the information about the goods to be sold by the category by category A database server unit comprising an advertisement database unit for classifying and storing advertisements to be displayed in the slot machine unit by category; Selling price sealed display electronic commerce system using advertising, characterized in that the transaction protection center that receives the purchase price from the consumer connected to the selling price sealing display server unit, and pays the selling price to the seller acts as an intermediary