KR100863362B1 - Business model using oversight technique based on internet - Google Patents

Abstract

The present invention relates to an electronic commerce method using an oversite technique, comprising a server (V) for providing and managing an electronic commerce shopping mall site (S) to which the present invention method is operated and operated by an electronic commerce operator (M). In an electronic commerce method in which a consumer (C) is connected through the Internet (I), and the shopping mall site (S) constitutes and operates a plurality of product categories (C), the shopping mall site (S) is an entire product category ( C) or oversite products (p1, p2, p3 ..) displaying the products of some product categories (C) as hidden icons (IC), and the products of the oversite products (p1, p2, p3 ..) Including the normal price price display unit Cp and the discount price price display unit Cg, the consumer C immediately purchases the oversite product p1, p2, p3 .. or immediately after the icon IC. Billing payment according to open confirmation of hidden oversite products (p1, p2, p3 ..) It is characterized in that it further comprises logic for performing the purchase or cancellation, after checking a point on the e-commerce payment methods.

Internet, Business Model, Marketing, E-Commerce

Description

Electronic commerce method using oversite technique {Business model using oversight technique based on internet}

1 is a simplified configuration diagram of a conventional system to which the electronic commerce method using the oversite technique of the present invention is applied.

Figure 2 is a basic explanatory diagram illustrating the concept of an electronic commerce method using the oversite technique of the present invention.

Figure 3 is an exemplary capture diagram of the basic screen configuration of the operation site of the electronic commerce method using the oversite technique of the present invention.

4 is an exemplary capture diagram of a screen configuration of another conversion state of the operation site of the electronic commerce method using the oversite technique of the present invention.

5 is a flowchart of the main logic of the electronic commerce method using the oversite technique of the present invention.

Explanation of symbols on the main parts of the drawings

M: Operator

S: Shopping Mall Site

V: Server

C: Consumer

I: Internet

The present invention relates to an electronic commerce system using an oversight technique, and more particularly, to a configuration that is applied to various electronic commerce sites that are online based on the Internet, thereby increasing usability and applicability.

There are a number of e-commerce sites based on the Internet, and a number of business models for e-commerce in the form of shopping malls that sell particular goods have been proposed and implemented.

In particular, shopping malls such as B2B and B2C, which are highly retailable, operate and offer a variety of consumer tastes and shopping experiences, from classic methods of selecting and paying specific products to modified models incorporating auction systems or reverse auction systems. There are many ideas for giving.

The electronic commerce method using the oversite technique of the present invention is applied to a shopping mall of a specific business model to increase the participation of consumers, guarantee a certain profitability for the operator, and provide fun and economic profits to the consumer to activate the site of the shopping mall. It is about providing the structure which can be planned.

In addition, the present invention has the advantage that it can be easily applied to any model of the shopping mall, such as can be classified into a specific category can be easily applied to the existing e-commerce site.

Electronic commerce method using the oversite technique of the present invention having the above object;

The configuration and operation effects of the electronic commerce method using the oversite technique of the present invention will be described in more detail with accompanying drawings.

1 is a simplified configuration diagram of a conventional system to which the electronic commerce method using the oversite technique of the present invention is applied, and FIG. 2 is a basic explanatory diagram illustrating the concept of the electronic commerce method using the oversite technique of the present invention. Is an exemplary capture diagram of a basic screen configuration of an operation site of an electronic commerce method using the oversite technique of the present invention, and FIG. 4 is a screen configuration of another conversion state of an operation site of an electronic commerce method using an oversite technique of the present invention. 5 is a flowchart diagram of the main logic of the electronic commerce method using the oversite technique of the present invention.

The electronic commerce method using the oversite technique of the present invention can be applied to an unspecified electronic commerce model that has been conventionally applied as an additional or event-based technique, and the configuration of a dedicated electronic commerce model mainly for the method of the present invention. Of course it is possible.

The server (V) and the unspecified number of consumers (C) providing and managing an e-commerce shopping mall site (S) to which the present invention is operated by an e-commerce operator (M) serving as a business entity are connected to the Internet (I). Applies to the general model of the configuration of FIG.

The shopping mall site (S) is a product of a particular standard, for example, by the design, size, price range, even if the shopping mall site (S) that the items to be sold are classified by category in a typical configuration and sell a single product You will have a category.

The present invention can be introduced as an event-based sales technique that is implemented in the product category area that is individually divided within the shopping mall site (S) or is implemented only in a specific product category.

As described above, the present invention can be applied to the configuration of the product category of the entire site, and can be applied to the planning or event for some products, so that the operation of the shopping mall, which is a general and general commerce site, can be applied to many conventional technologies. Since only a limited portion of the present invention will be described below.

As shown in FIG. 5, the present invention may be included as a whole shopping mall logic or some sockety logic.

Similar to the operation in the basic shopping mall site (S), similarly, the consumer (C) is connected to the shopping mall site (S) to register (100) as an unspecified number of consumers (C),

Entry 110 into one of the product categories C1, C2, C3... Of certain or all of the oversite product families P1, P2, P3.

Whether to identify the product (P) in the oversite product range (P1, P2, P3 ..) and to confirm the oversite product (p1, p2, p3 ..) or to purchase it as a discount Determining 120,

If you decide to confirm the oversite product (p1, p2, p3 ..) (Yes),

To select the billing or point (P) payment method of the specified amount or point (121) for the over-site product (p1, p2, p3 ..) for click confirmation,

If the payment by each case (141) or by the payment method of monthly payment (142) after the payment,

Updating the information 143 of the oversite product (p1, p2, p3 ..) purchase of the consumer (C),

Limiting the number of purchases or the total amount (144) at the time of purchase after the confirmation of the oversite product (p1, p2, p3 ..),

If in step 120 above the purchase of the oversite products (p1, p2, p3 ..) to satisfy the degree of discount to determine the purchase includes the basic steps of the purchase and payment step (131) and specific method characteristics Same as

When entering a plurality of sub-product categories (C1, C2, C3 ...) different in the consumer price range or product characteristics of the shopping mall site (S) or shopping mall site (S) of the exemplary configuration as shown in FIG. Will recognize the oversite products (p1, p2, p3 ..) in the product category (P1, P2, P3 ..) sorted by specific criteria as hidden icons (IC). In the present invention, this is referred to collectively as oversight and may also be referred to as a quest mark type.

The consumer (C) has information about the product category (P1, P2, P3 ..) of the product category (C1, C2, C3 ..) to which the present invention is applied, the information or banner window of the shopping mall site (S) Event properties acquired by

For example, the company has entered the market with only basic information such as cost selling or 50% discount products, and over-site products (p1, p2, It is recognized that the product is greatly discounted by the price display part (Cg) of p3 ..).

Behind this icon (IC) is a product belonging to a particular product category (C1, C2, C3 ..) with the oversite product (p1, p2, p3 ..) hidden and the consumer (C) only having a specific product category ( Only basic product information and price information belonging to C1, C2, C3.

In the above state, the consumer C can select a specific oversite product p1, p2, p3 .. in the product category C1, C2, C3... And put it in a shopping cart or make a purchase immediately.

However, in this process, the consumer (C) knows the general contents of the product category (C1, C2, C3 ..) he entered, but does not know the specific product information, so he has a desire to check the product information. do.

Therefore, when clicking the preview button B for opening the icon IC of a specific oversite product (p1, p2, p3 ..) in the product family (P1, P2, P3 ..), a predetermined action is applied to this click action. You will be charged or requested to pay the points earned in your shopping mall site (S). In addition, as described above, it is possible to make a predetermined billing amount on a case-by-case basis or to request settlement of points for a monthly amount and a month.

The above sales techniques are possible starting from the premise that consumers (C) entering the corresponding product categories (C1, C2, C3...) Are basically cheaper than products sold on the shopping mall site (S). This is because they realize that they can buy at a low cost if they actually shop and buy. In addition, they have a basic understanding of the product and some knowledge of all related products in the marketed products.

For example, suppose that an electronic product with a consumer price of 200,000 won can be purchased at a low cost of 160,000 won even if a user purchases without seeing an item on the shopping site site (S). It is possible because of the satisfaction, and even if it is not necessary for yourself, it is assumed that it is worth buying and using it for other purposes, such as a gift, at such a price range.

In addition, if you choose cosmetics-women's cosmetics-perfume at a consumer price of 50,000 won, the consumer knows a lot about the product range at that price, and therefore the oversite product (p1, p2, p3 ..) within the product range (p1). , p2, p3 ..) is a premise that any price can be satisfied at any price.

In addition, the point or charge paid while selecting a specific product in the product group (P1, P2, P3 ..) without previewing is negligible compared to the total product discount, so consumers are repeatedly productive (P1, P2, P3 ..) Click the preview button (B) of the hidden oversite products (p1, p2, p3 ..) in the inside, and open the icon (IC) to check,

The sum of the amount of charges or points accumulated by the click of the icon (IC) of this consumer (C), the monthly payment system is the oversite product (p1, p2, P3 ..) of the product line (P1, P2, P3 ..) to the shopping mall site (S) Even if you sell p3 ..) at a significantly discounted price, profitability is guaranteed.

In addition, certain products can be exercised for the purpose of running out of stocks due to changes in fashion, etc., and even in the case of peeling off, a plurality of consumers (C) can be guaranteed at least economic profits by a small amount of billed amount. Has usefulness.

More preferred configuration for the present invention is implemented, as shown in FIG.

When the consumer C newly logs in, the order of the icons (ICs) of the positions of the oversite products (p1, p2, p3 ..) in the product group (P1, P2, P3 ..) are randomly changed and oversite. By changing the location of the product (p1, p2, p3 ..) to prevent the recognition of the product by the previous learning, or to limit the number of purchases or total purchase by grasping the member's login status and product purchase status within a certain period It is desirable to limit the amount.

In addition, in the process of adopting the service for identifying the product (P) above and confirming the product family (P1, P2, P3 ..), click on the oversite product (p1, p2, p3 ..) At the point payment 121,

Depending on the difference in payment amount, it may be a technique to make only a part of the oversite product (p1, p2, p3 ..) visible. This is because consumers can satisfactorily satisfy their minimum spending and their curiosity.

If the oversite product (p1, p2, p3 ..) is a personal computer and the billing amount for previewing is 1,000 won, only 500 won is paid and the icon (IC) of the oversite product (p1, p2, p3 ..) In the case of opening only a part of the image, only 1/2 of the left side of the image can be shown, so that the corresponding product can be understood.

Therefore, when selecting the preview of the oversite product (p1, p2, p3 ..), a window for selecting or directly inputting the billing amount or points for which the intention is paid for a given billing amount or points is configured separately. You might have more logic to show the image.

The electronic commerce method using the oversite technique of the present invention as described above;

Unlike the conventional auction technique or reverse auction technique, the oversite product (p1) is based on the degree of discount that the consumer (C) can purchase without the specific confirmation of the oversite product (p1, p2, p3 ..) product for a reasonable price. , p2, p3 ..) before or after the purchase, to provide consumers with a significantly discounted price,

It is useful for the operator to provide a new method of selling products by guaranteeing a depletion of profits and a proper profit by monthly amount by confirming oversite products (p1, p2, p3 ..) products.

Claims (6)

A server (V) for providing and managing an e-commerce shopping mall site (S) to which the present invention method operated by the e-commerce operator (M) is applied and an unspecified number of consumers (C) are connected through the Internet (I). The shopping mall site (S) constitutes and operates a plurality of product categories (C), and the shopping mall site (S) hides products of the entire product category (C) or some product categories (C1, C2, C3 ,,,). Comprised of oversite products (p1, p2, p3 ..) represented by an icon (IC), the price display unit (Cp) of the normal price of the oversite products (p1, p2, p3 ..) and the price of the discounted price Including the display portion Cg, the consumer C can either directly purchase the oversite product p1, p2, p3 .. or the hidden oversite product p1, p2, p3 .. behind the icon IC. Provide an oversite technique for making a purchase or canceling a purchase after confirming as a billing or point payment granted to , In the above method, the consumer C accesses the shopping mall site S and registers as an unspecified number of consumers C. 100, the product category (P1, P2, P3 ..) is set. Entering C1, C2, C3 .. step 110, identification of the product P in the oversite displayed product family (P1, P2, P3 ..) and the oversite product (p1, p2, p3 ..) In step 120 of determining the confirmation and satisfactory purchase, if the decision of confirming the oversite product (p1, p2, p3 ..) (Yes), click on the oversite product (p1, p2, p3 ..) Step (141,142) of payment or point of payment of the oversite products (p1, p2, p3 ..) of the consumer (C) update step 143, oversite products (p1, p2, p3 ..) Restriction of the number of purchases or the total amount at the time of purchase after confirmation of (144), and the purchase and payment step (131) when the purchase decision is satisfied with the discount of the oversite products (p1, p2, p3 ..) Including, When the consumer (C) re-login or refresh to enter the product category (C), the position of the oversite products (p1, p2, p3 ..) is changed and arranged in the product group (PG), In the purchase after the confirmation of the oversite product (p1, p2, p3 ..) of the consumer (C), it is possible to set a limit on the repurchase frequency or the total amount of the oversite product (p1, p2, p3 ..). Include more logic, The consumer pays a part of the billed amount or points for previewing the oversite product (p1, p2, p3 ..) and displays the image of the oversite product (p1, p2, p3 ..) hidden by the payment ratio. E-commerce method using the oversite technique, characterized in that it further comprises a logic to make it visible. delete delete delete delete delete

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