KR20200061784A - Server and terminal providing online shopping services - Google Patents

Abstract

In an embodiment of the present invention for achieving an above-described purpose, provided is a server for providing an online shopping service, wherein the server comprises: a server processor including one or more cores; a server memory for storing program codes executable in the server processor; and a server network unit for transmitting or receiving data to or from a user terminal. In addition, the server processor may perform the operations of: when object recognition information generated by recognizing an object by the user terminal is received from the user terminal, providing, to the user terminal, a first user interface including one or more augmented reality (AR) images corresponding to the received object recognition information; when the one or more AR images corresponding to the object recognition information do not exist, generating a plurality of pieces of similar object recognition information on the basis of the object recognition information, and providing, to the user terminal, a second user interface including one or more AR images corresponding to each of the plurality of pieces of generated similar object recognition information; and when purchase request information is received from the user terminal through at least one of the first user interface and the second user interface, providing a purchase-related user interface to the user terminal.

Description

Servers and terminals that provide online shopping services{SERVER AND TERMINAL PROVIDING ONLINE SHOPPING SERVICES}

The present disclosure relates to a server and a user terminal providing an online shopping service, and more particularly, to a server and a user terminal providing an online shopping service based on object recognition.

Augmented reality technology is a technology that superimposes a virtual object on the real world that the user sees. It is also referred to as “mixed reality” (MR) because it shows the virtual world with additional information in real time in one image. As a hybrid virtual reality system (hybrid　VR　system) that fuses the real and virtual environments, research and development have been conducted mainly in the United States and Japan since the late 1990s. Previously, augmented reality was mainly used for entertainment centers focused on interest due to lack of related content. However, recently, as portable devices such as smartphones and tablet PCs have spread to the public and related content has been developed, the technology of augmented reality has started to draw attention again in various fields.

Meanwhile, in recent years, a number of convergence-type products in which various fields and IT have been combined have appeared. These fusion products are products with new form and unfamiliar usage, and detailed explanation is required. In other words, in many cases, effective product promotion cannot be achieved with only text or simple images.

Accordingly, augmented reality, which can provide more realistic additional information, is used for advertisement and promotion of converged products, and in Korea Patent Publication KR2015-0010883, augmented reality marker data is formed in newspapers or magazine pages. And, by recognizing the corresponding marker data through the user terminal discloses a device for providing a product in augmented reality.

However, since the prior art essentially requires marker data corresponding to the product, even if the user feels curious about the product, there is a concern that the user's immediate desire for the product cannot be resolved when the corresponding marker data does not exist. There is.

Accordingly, there may be a demand for a device that recognizes the product itself and provides various information through augmented reality corresponding to the product.

The present disclosure has been devised in response to the above-described background technology, and is to provide a server and a user terminal that provide an online shopping service.

In one embodiment of the present disclosure for solving the above-mentioned problems, as a server for providing an online shopping service, a server processor including one or more cores, a server memory storing program codes executable in the server processor, and a user terminal And a server network unit for transmitting and receiving data, and the server processor, when the user terminal receives object recognition information generated by recognizing an object from the user terminal, one or more corresponding to the received object recognition information If a first user interface including an augmented reality (AR) image is provided to the user terminal, and the one or more AR images corresponding to the object recognition information do not exist, a plurality of similar objects based on the object recognition information Generating recognition information, providing a second user interface including at least one AR image corresponding to each of the generated plurality of similar object recognition information to the user terminal, and the first user interface and the second user interface When receiving purchase request information from the user terminal through at least one of the, it is possible to provide a purchase-related user interface to the user terminal.

Alternatively, the one or more AR videos may be generated based on a creator promotional video and classified into one or more categories, and the one or more categories may include at least one of nationality, creator, and playing time.

Alternatively, the one or more AR images may include descriptive text generated based on at least one of a creator's nationality corresponding to each of the one or more AR images and a language used by the creator.

Alternatively, each of the first user interface and the second user interface may include creator detailed information corresponding to each of the one or more AR images—at least one of the creator's age, gender, nationality, channel, number of subscribers, and content information. Including, and may include a screen in which the one or more AR images are arranged based on at least one of the creator detailed information and the number of times of reproduction.

Alternatively, the purchase-related user interface includes a payment information screen for payment of a product price corresponding to the object recognition information and a delivery information screen for receiving delivery request information, and the server processor comprises: When input corresponding to the payment information screen and the delivery information screen is received from the user terminal, purchase completion information may be generated and transmitted to the user terminal.

Alternatively, the server processor may additionally receive user information from the user terminal, generate user benefit information based on at least one of the user information and the object recognition information, and generate the user benefit It may be determined to provide information to the user terminal.

A computer program stored on a computer readable storage medium including encoded instructions according to another embodiment of the present disclosure, wherein the computer program, when executed by one or more processors of a computing device, causes the one or more processors to compute The device performs the following operations for providing an online shopping service, and the operations are: when the user terminal receives object recognition information generated by recognizing an object from the user terminal, corresponding to the received object recognition information Providing a first user interface including one or more AR images to the user terminal, when the one or more AR images corresponding to the object recognition information do not exist, recognizing a plurality of similar objects based on the object recognition information An operation of generating information, an operation of providing a second user interface including at least one AR image corresponding to each of the generated plurality of similar object recognition information to the user terminal, and the first user interface and the second user interface When receiving purchase request information from the user terminal through at least one of the, it may include the operation of providing a user interface related to the purchase to the user terminal.

In a method of providing an online shopping service by a server according to another embodiment of the present disclosure, when the user terminal receives object recognition information generated by recognizing an object from the user terminal, corresponding to the received object recognition information Providing a first user interface including one or more AR images to the user terminal, when the one or more AR images corresponding to the object recognition information do not exist, recognizing a plurality of similar objects based on the object recognition information Generating information, providing a second user interface including at least one AR image corresponding to each of the generated plurality of similar object recognition information to the user terminal, and the first user interface and the second user interface When receiving purchase request information from the user terminal through at least one of, it may include providing a user interface related to the purchase to the user terminal.

In another embodiment of the present disclosure, as a user terminal for providing an online shopping service, a processor including one or more cores, a memory storing program codes executable on the processor, a network unit transmitting and receiving data to and from a server, an object And a display unit that displays at least one of a camera unit to shoot and a first user interface, a second user interface, and a purchase-related user interface, and the processor is configured to display object recognition information based on the object captured by the camera unit. Generating, determining to transmit the generated object recognition information to the server, and from the server to the first user interface and the object recognition information including one or more augmented reality (AR) images corresponding to the object recognition information When receiving at least one interface of the second user interface including one or more AR images corresponding to each of the plurality of similar object recognition information generated based on, at least one of the first user interface and the second user interface Based on the user's selection input through the interface of the user may generate purchase request information and transmit it to the server, and receive the purchase-related user interface corresponding to the purchase request information from the server and determine to display it on the display unit. .

Alternatively, when the processor additionally receives user benefit information from the server, the processor may determine to add and display the user benefit information on at least one of the first user interface and the second user interface. have.

Alternatively, the purchase request information includes creator detailed information corresponding to the AR image played by the user terminal among the one or more AR images, and the creator detailed information includes the creator's age, gender, channel, and subscriber It may include at least one of the number and content information.

Alternatively, the processor additionally receives purchase completion information corresponding to the purchase request information from the server, and the purchase completion information includes at least one of payment information, delivery information, and the creator detailed information. can do.

A computer program stored on a computer readable storage medium including encoded instructions according to another embodiment of the present disclosure, wherein the computer program, when executed by one or more processors of a computing device, causes the one or more processors to compute The device is configured to perform the following operations for providing an online shopping service, and the operations include: generating object recognition information based on an object photographed by the camera unit and determining to transmit the generated object recognition information to a server , A first user interface including one or more AR images corresponding to the object recognition information from the server, and one or more AR images corresponding to each of the plurality of similar object recognition information generated based on the object recognition information. When receiving at least one of the two user interfaces, generating purchase request information based on a user's selection input through at least one of the first user interface and the second user interface, and transmitting the generated request information to the server And receiving a purchase-related user interface corresponding to the purchase request information from the server and determining to display it on a display unit.

In a method of providing an online shopping service by a user terminal according to another embodiment of the present disclosure, generating object recognition information based on an object photographed by the camera unit and determining to transmit the generated object recognition information to a server , A first user interface including one or more AR images corresponding to the object recognition information from the server, and one or more AR images corresponding to each of the plurality of similar object recognition information generated based on the object recognition information. When receiving at least one of the two user interfaces, generating purchase request information based on a user's selection input through at least one of the first user interface and the second user interface and transmitting the generated request information to the server And receiving a purchase-related user interface corresponding to the purchase request information from the server and deciding to display it on a display unit.

The present disclosure can provide a server and a user terminal for providing an online shopping service.

Various aspects are now described with reference to the figures, in which like reference numerals are used collectively to refer to similar elements. In the following embodiments, for illustrative purposes, a number of specific details are presented to provide a holistic understanding of one or more aspects. However, it will be apparent that such aspect(s) may be practiced without these specific details.
1 is a conceptual diagram illustrating a system for providing an online shopping service related to an embodiment of the present disclosure.
2 is a block diagram of a server providing an online shopping service related to an embodiment of the present disclosure.
3 shows a flow chart for a server related to an embodiment of the present disclosure to provide an online shopping service.
4 is a block diagram of a user terminal providing an online shopping service related to an embodiment of the present disclosure.
5 illustrates a flow chart for a user terminal related to an embodiment of the present disclosure to provide an online shopping service.
6 shows a simplified and general schematic diagram of an example computing environment in which embodiments of the present disclosure may be implemented.

Various embodiments are now described with reference to the drawings. In this specification, various descriptions are presented to provide an understanding of the present disclosure. However, it is apparent that these embodiments can be practiced without these specific details.

As used herein, the terms “component”, “module”, “system” and the like refer to computer-related entities, hardware, firmware, software, a combination of software and hardware, or execution of software. For example, a component can be, but is not limited to, a process executed on a processor, a processor, an object, a thread of execution, a program, and/or a computer. For example, both the application and the computing device running on the computing device can be components. One or more components can reside within a processor and/or thread of execution. One component can be localized in one computer. One component can be distributed between two or more computers. In addition, these components can execute from various computer readable media having various data structures stored therein. Components are, for example, signals having one or more data packets (e.g., data and/or signals from one component interacting with other components in a local system, distributed system, etc.) through other systems and networks such as the Internet. (Transmitted data) may be communicated through local and/or remote processes.

In addition, the term “or” is intended to mean an inclusive “or” rather than an exclusive “or”. That is, unless specified otherwise or unclear in context, "X uses A or B" is intended to mean one of the natural inclusive substitutions. That is, X uses A; X uses B; Or, if X uses both A and B, "X uses A or B" can be applied in either of these cases. It should also be understood that the term “and/or” as used herein refers to and includes all possible combinations of one or more of the listed related items.

Also, the terms “comprises” and/or “comprising” should be understood as meaning that the corresponding features and/or components are present. It should be understood, however, that the terms “comprises” and/or “comprising” do not exclude the presence or addition of one or more other features, components, and/or groups thereof. In addition, unless otherwise specified or contextually unclear as indicating a singular form, the singular in the specification and claims should generally be construed to mean "one or more."

Those skilled in the art additionally describe various exemplary logical blocks, configurations, modules, circuits, means, logics, and algorithm steps described in connection with the embodiments disclosed herein in electronic hardware, computer software, or a combination of both. It should be recognized that can be implemented as To clearly illustrate the interchangeability of hardware and software, various illustrative components, blocks, configurations, means, logics, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented in hardware or as software depends on the specific application and design limitations imposed on the overall system. Skilled technicians can implement the described functionality in a variety of ways for each particular application. However, such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.

In one embodiment of the present disclosure, the server may include other configurations for performing the server environment of the server. The server can include any type of device. The server is a digital device, and may be a digital device equipped with a processor and having computing power, such as a laptop computer, a notebook computer, a desktop computer, a web pad, and a mobile phone. The server may be a web server that processes services. The above-described types of servers are only examples, and the present disclosure is not limited thereto.

Descriptions of the presented embodiments are provided so that those skilled in the art of the present disclosure may use or practice the present invention. Various modifications to these embodiments will be apparent to those skilled in the art of the present disclosure. The general principles defined herein can be applied to other embodiments without departing from the scope of the present disclosure. Thus, the present invention is not limited to the embodiments presented herein. The present invention should be interpreted in the broadest scope consistent with the principles and novel features presented herein.

1 is a conceptual diagram illustrating a system for providing an online shopping service related to an embodiment of the present disclosure.

The server 100 in the present disclosure may exchange information by communicating with the user terminal 200 and an external server (not shown). In addition, the server 100 may store any information/data in a database or computer-readable medium. Computer-readable media can include computer-readable storage media and computer-readable communication media. Such computer-readable storage media may include any kind of storage media in which programs and data are stored so that they can be read by a computer system. According to one aspect of the present disclosure, such computer-readable storage media include read only memory (ROM), random access memory (RAM), compact disk (CD)-ROM, digital video disk (DVD)-ROM, magnetic tape, floppy. Disks, optical data storage devices, and the like. In addition, computer readable communication media may also include those implemented in the form of carrier waves (eg, transmission over the Internet). Additionally, such media may be distributed over networked systems to store computer readable codes and/or instructions in a distributed fashion. The configuration of the server 100 of the present disclosure will be described later in detail in FIG. 2 below.

According to an embodiment of the present disclosure, the server 100 may provide an online shopping service. Specifically, the server 100 may provide one or more augmented reality (AR) images to the user terminal 200 based on object recognition information received from the user terminal 200. The one or more AR videos are videos related to publicity corresponding to a specific object, and may be videos generated based on a promotional video of a creator who plans, produces, and distributes content through one person media.

Today, with the development of the Internet and digital technology, the capacity of the network increases, and with the spread of digital cameras, video content production and editing are facilitated, and the media industry for one person is booming. As the growth of the single-person media industry, a number of creators who enjoyed high popularity and exerted influence appeared, and they placed numerous viewers as loyal customers. These loyal customers consume the content of their favorite creators on a video platform such as YouTube in the form of'subscription', and users are notified and watch the content whenever new content of a specific creator is uploaded.

The present disclosure produces promotional videos for creators who implement a more participatory and open media environment while reflecting the subdivided needs of users on the content based on familiar daily life and vivid fieldness, and based on the promotional videos AR technology can provide information about products. In other words, by promoting a specific product through a creator, it is possible to achieve a high purchase conversion rate compared to a visitor based on high reliability of a user (or subscriber) to the creator.

In addition, by providing AR images of each of a plurality of creators for various nationalities for one object, it is possible to attract consumers to various countries. In addition, it is possible to provide a user with a larger amount of information about a corresponding object through a plurality of AR images (for each creator) of one object.

Furthermore, the present disclosure can enhance the profitability of online shopping malls by exposing product promotional videos through easy accessibility not only in Korea, but also abroad, in connection with a system for discovering and managing creators. For example, by discovering and managing foreign creators of a particular nationality residing in Korea, they can produce promotional videos for their own nationals and provide online shopping services specialized in overseas exports. The detailed description of the foreign creators with the specific nationality mentioned above is merely an example, and the present disclosure is not limited thereto.

2 is a block diagram of a server providing an online shopping service related to an embodiment of the present disclosure.

The components of the server 100 shown in FIG. 2 are exemplary. Only a part of the components illustrated in FIG. 2 may configure the server 100. In addition, additional component(s) may be included in the server 100 in addition to the components illustrated in FIG. 2.

As illustrated in FIG. 2, the server 100 may include a server processor 110, a server memory 120, and a server network unit 130.

According to an embodiment of the present disclosure, the server processor 110 may provide a user interface to the user terminal 200. In this case, the user interface provided by the server processor 110 to the user terminal 200 may include at least one of a first user interface, a second user interface, and a purchase-related user interface. Hereinafter, the case in which the server processor 110 provides each user interface to the user terminal 200 and the information and screen included in each user interface will be described in detail.

According to an embodiment of the present disclosure, the server processor 110 receives object recognition information generated by recognizing an object through the camera unit 240 provided in the user terminal 200 from the user terminal 200 , A first user interface including one or more AR images corresponding to the received object recognition information may be provided. In this case, the AR image may be an image in which a virtual promotional image is synthesized in the reality taken by the camera unit 240 of the user terminal 200. In addition, one or more AR images may be produced based on each of a plurality of creators for promoting an object. That is, the first user interface provided by the server processor 110 displays an AR image selection screen capable of selectively inputting one or more AR images from a user terminal, and an AR image display capable of displaying the AR images selected and input from the user terminal. It may include a screen.

Also, the AR image selection screen included in the first user interface provided by the server processor 110 may be classified and displayed based on one or more categories. At this time, the one or more categories may include at least one of a country, a creator, and a playing time. That is, the AR video display screen included in the first user interface is classified and displayed as at least one of a country, a creator, and a play time, so that the user may receive one or more ARs corresponding to the object through the first user interface provided to the user terminal 200. You can easily check the information of the video.

According to an embodiment of the present disclosure, the server processor 110 may generate and include descriptive text corresponding to each of the one or more AR images in each of the one or more AR images. More specifically, the server processor 110 generates descriptive text based on at least one of the creator's nationality corresponding to each of the one or more AR images and the language used by the creator, and the descriptive text is assigned to each of the one or more AR images. Can be interlocked. In this case, the explanatory text may be text for providing additional information about the text or the object that translates the creator's comment corresponding to the AR image into a language of a specific nationality. That is, the server processor 110 includes descriptive text in each of the one or more AR images, converts the creator's comments into languages of various nationalities, provides them in real time, and provides additional information about the objects to the user's objects. You can improve your understanding.

According to an embodiment of the present disclosure, the server processor 110 may provide a second user interface to the user terminal 200. More specifically, when one or more AR images corresponding to object recognition information received from the user terminal 200 do not exist, the server processor 110 generates a plurality of similar object recognition information based on the object recognition information. Can be. Also, the server processor 110 may provide a second user interface including one or more AR images to each of the generated plurality of similar object recognition information to the user terminal 200. For example, if the object recognition information received by the server processor 110 is information about a “cup of a specific brand”, and the server processor 110 determines that there is no AR image corresponding to the object, the server processor 110 may generate a plurality of similar object recognition information for a “cup” similar to “a cup of a specific brand”. In this case, the similar object recognition information may be generated based on at least one of the similar brand corresponding to a specific brand and the similar shaped cup corresponding to the shape of the cup. That is, the server processor 110 may provide a promotional image for an object similar to the object as an AR image when there is no promotional image for the object recognized through the camera unit 240 of the user terminal 200. have. The detailed description of the above-described object recognition information and similar object recognition information is only an example, and the present disclosure is not limited thereto.

Accordingly, in the case of an object in which a promotional image does not exist, by providing a promotional image of an object similar to the object as an AR image, the user can help the user understand the corresponding object through a similar object corresponding to the object in question. It can lead to curiosity and promote sales of similar objects.

In addition, the second user interface provided by the server processor 110 displays an AR image selection screen capable of selectively receiving one or more AR images from a user terminal and an AR image capable of displaying the AR image selected and input from the user terminal It may include a screen. The AR image selection screen included in the second user interface provided by the server processor 110 may be classified and displayed based on one or more categories. At this time, the one or more categories may include at least one of a country, a creator, and a playing time. That is, the AR video display screen included in the second user interface is classified and displayed as at least one of a country, a creator, and a play time, so that the user may receive one or more ARs corresponding to the object through the second user interface provided to the user terminal 200. You can easily check the information of the video.

According to an embodiment of the present disclosure, the server processor 110 may generate a first user interface and a second user interface including creator detailed information corresponding to each of one or more AR images. At this time, the creator detailed information may include at least one of the creator's age, gender, nationality, channel, number of subscribers, and content information. That is, through the creator detailed information provided by the server processor 110 to the user terminal 200, the user can easily grasp the creator's information corresponding to the AR image (ie, the promotional image). For example, when the server processor 110 receives object recognition information based on the goods of a specific idol (goods: a celebrity or an animation-related derivative product) from the user terminal 200, the AR image corresponding to the object recognition information One or more may exist based on various creators. In this case, the user can select the creator's preferred AR image among the plurality of AR images by checking the creator detailed information, and the British nationality corresponding to his nationality (for example, the UK) among the plurality of AR images. You can also choose the creator's AR video. The detailed description of the above-described creator detailed information is only an example, and the present disclosure is not limited thereto. Accordingly, the server processor 110 provides detailed creator information corresponding to each of one or more AR images together with the AR images, so that the user can watch the AR images (ie, promotional images) according to his preference, and further By providing various promotional videos (by creator) for one object, it is possible to provide a large amount of information about the object.

In addition, one or more AR images displayed on the AR image selection screen included in the first user interface provided by the server processor 110 may be sorted based on at least one of creator detailed information and playback times. For a specific example, one or more AR images may be arranged such that an AR image having a high number of times played through other user terminals is preferentially displayed among one or more AR images, and included in creator detailed information corresponding to each AR image. One or more AR images displayed on the AR image display screen may be sorted based on the number of subscribers. The above-described alignment method for the AR image is only an example, and the present disclosure is not limited thereto.

According to an embodiment of the present disclosure, the server processor 110 may receive user information from the user terminal 200. At this time, the user information may be detailed information of a specific user. In more detail, the user information may include at least one of a specific user's age, age, gender, occupation, contact information, location of residence, items of interest, terminal information, access time information, and preference creator.

In addition, the server processor 110 may generate user benefit information based on at least one of object recognition information and user information. In this case, the user benefit information generated by the server processor 110 is information for facilitating the purchase of a product corresponding to the object recognition information by the user, and may be generated to include different information for a plurality of users. In other words, the server processor 110 may provide user benefit information for promoting a user's purchase based on at least one of object recognition information and user information. For a specific example, the server processor 110 may determine the number of times the object recognition information is received from the user terminal 200, and when the number of times the object recognition information is received exceeds a preset number or more, the user It is determined that the product corresponding to the recognition information is of high interest, and thus user benefit information including discount offer information and purchase event information for the corresponding product may be provided. For another example, the server processor 110 preferentially includes a creator AR image having a high sales decision rate in the Seoul area when the user received from the user terminal 200 has a residential area item as'Seoul' among items of information. Or provide user benefit information including additional discountable information in the Seoul area. In addition, the server processor 110 may generate user benefit information based on the user's access time information, occupation, age, age, and the like, based on the time the object recognition information was received, or a product associated with the object recognition information. To generate user benefit information. The detailed description of the above-described user benefit information generation is only an example, and the present disclosure is not limited thereto.

That is, the server processor 110 may generate user benefit information based on object recognition information and user information, and provide the generated user benefit information to the user terminal 200. Accordingly, even if a plurality of users photograph the same product through the user terminal 200 to generate object recognition information, different user benefit information may be provided according to each user information and object recognition information, and the server processor 110 ) May increase a user's product purchase probability through user benefit information provided to each of a plurality of users.

According to an embodiment of the present disclosure, the server processor 110 may provide a user interface related to purchase to the user terminal 200. More specifically, the server processor 110 purchase-related, including a payment information screen and a delivery information screen for receiving delivery request information, to determine an amount for a product corresponding to object recognition information received from the user terminal 200 It can provide a user interface.

According to an embodiment of the present disclosure, the server memory 120 may execute program code executable in the server processor 110, object recognition information, creator identification information, similar object recognition information corresponding to object recognition information, and a purchase request. Information about the information about the purchase and completion of the purchase may be stored. For example, the server memory 120 may store information related to an AR image corresponding to object recognition information received from the user terminal 200.

According to an embodiment of the present disclosure, the server memory 120 is a flash memory type, a hard disk type, a multimedia card micro type, and a card type memory (eg For example, SD or XD memory, etc., Random Access Memory (RAM), Static Random Access Memory (SRAM), Read-Only Memory (ROM), Electrically Erasable Programmable Read-Only Memory (EPMROM), Programmable (PROM) Read-Only Memory), a magnetic memory, a magnetic disk, or an optical disk. The computing device may operate in connection with a web storage that performs the storage function of the memory on the Internet. The above description of the memory is only an example, and the present disclosure is not limited thereto.

According to an embodiment of the present disclosure, the server network unit 130 may transmit and receive information to the user terminal. More specifically, the server network unit 130 may include a wired/wireless Internet module for network access. Wireless Internet technology (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) may be used. As a wired Internet technology, digital subscriber line (XDSL), fibers to the home (FTTH), and power line communication (PLC) may be used.

In addition, the server network unit 130 includes a short-range communication module, and is located at a relatively short distance from the user terminal 200 and the consultant terminal 10 to transmit and receive data to and from an electronic device including a short-range communication module. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, etc. may be used as short range communication technology.

3 shows a flow chart for a server related to an embodiment of the present disclosure to provide an online shopping service.

According to an embodiment of the present disclosure, the server 100 includes one or more AR images corresponding to the received object recognition information when the user terminal receives object recognition information generated by recognizing an object from the user terminal. A first user interface may be provided to the user terminal (310). In this case, the AR image may be an image in which a virtual promotional image is synthesized in the reality taken by the camera unit 240 of the user terminal 200. In addition, one or more AR images may be produced based on each of a plurality of creators for promoting an object. That is, the first user interface provided by the server 100 includes an AR image selection screen capable of selectively inputting one or more AR images from a user terminal and an AR image display screen capable of displaying the AR images selected and input from the user terminal. It may include.

Also, the AR image selection screen included in the first user interface provided by the server 100 may be classified and displayed based on one or more categories. At this time, the one or more categories may include at least one of a country, a creator, and a playing time. That is, the AR video display screen included in the first user interface is classified and displayed as at least one of a country, a creator, and a play time, so that the user may receive one or more ARs corresponding to the object through the first user interface provided to the user terminal 200. You can easily check the information of the video.

According to an embodiment of the present disclosure, when the one or more AR images corresponding to the object recognition information do not exist, the server 100 may generate a plurality of similar object recognition information based on the object recognition information. (320). More specifically, when one or more AR images corresponding to object recognition information received from the user terminal 200 do not exist, the server processor 110 generates a plurality of similar object recognition information based on the object recognition information. Can be. For example, if the object recognition information received by the server processor 110 is information about a “cup of a specific brand”, and the server processor 110 determines that there is no AR image corresponding to the object, the server processor 110 may generate a plurality of similar object recognition information for a “cup” similar to “a cup of a specific brand”. In this case, the similar object recognition information may be generated based on at least one of the similar brand corresponding to a specific brand and the similar shaped cup corresponding to the shape of the cup. The detailed description of the above-described object recognition information and similar object recognition information is only an example, and the present disclosure is not limited thereto.

According to an embodiment of the present disclosure, the server 100 may provide a second user interface including one or more AR images corresponding to each of a plurality of similar object recognition information to the user terminal (330 ). Specifically, when there is no promotional image for the object recognized through the camera unit 240 of the user terminal 200, the server 100 may provide the promotional image for the object similar to the object as an AR image. have. Accordingly, in the case of an object in which a promotional image does not exist, by providing a promotional image of an object similar to the object as an AR image, the user can help the user understand the corresponding object through a similar object corresponding to the object in question. It can lead to curiosity and promote sales of similar objects.

According to an embodiment of the present disclosure, when receiving purchase request information from the user terminal through at least one of the first user interface and the second user interface, the server 100 displays a purchase-related user interface to the user terminal. It can provide (340). More specifically, the server 100 determines a price for a product corresponding to object recognition information received from the user terminal 200, a purchase related user including a payment information screen and a delivery information screen for receiving delivery request information Interface.

4 is a block diagram of a user terminal providing an online shopping service related to an embodiment of the present disclosure.

A user terminal 200 according to an embodiment of the present disclosure is disclosed. Here, the user terminal 200 may include a personal computer (PC), a notebook (note book), a mobile terminal (smart phone), a tablet PC (tablet pc), and the like, a wired/wireless network It may include any type of terminal that can be connected to.

The components of the user terminal 200 shown in FIG. 4 are exemplary. Only some of the components illustrated in FIG. 4 may configure the user terminal 200. In addition, additional component(s) other than the component illustrated in FIG. 4 may be included in the user terminal 200.

4, the user terminal 200 may include a processor 210, a memory 220, a network unit 230, a camera unit 240, and a display unit 250.

According to an embodiment of the present disclosure, the processor 210 may recognize an object and generate object recognition information. Specifically, when a specific object is photographed through the camera unit 240, the processor 210 may generate object recognition information based on the captured image of the specific object. Also, the processor 210 may transmit the generated object recognition information to the server 100.

According to an embodiment of the present disclosure, the processor 210 may receive a first user interface including AR image information corresponding to object recognition information from the server 100. At this time, the first user interface includes an AR image selection screen for receiving a user's selection input for one or more AR images, an AR image display screen for displaying an AR image corresponding to the user's selection input, and a purchase for generating purchase request information It may include at least one screen among the request screens. In detail, on the AR image selection screen, one or more AR images respectively generated corresponding to one or more creators may be displayed, and a user selects and inputs an AR image of a specific creator among one or more AR images displayed on the AR image selection screen. When receiving, the processor 210 may play the corresponding AR image and display it on the AR image display screen.

According to an embodiment of the present disclosure, when receiving the user benefit information from the server 100, the processor 210 adds the user benefit information to at least one of the first user interface and the second user interface. You can decide what to display. Specifically, the processor 210 may receive user benefit information for facilitating purchase of each of a plurality of users from the server 100 and display it through the display unit 250. That is, the processor 210 may receive different user benefit information for each user from the server 100 and reflect it in the user interface. Accordingly, in providing a user interface (ie, a first user interface and a second user interface) to a plurality of users, the processor 210 may flexibly reflect user benefit information corresponding to each of the plurality of users.

In addition, when receiving a selection input for the purchase request screen from the user, the processor 210 may determine to generate purchase request information for the corresponding object and transmit it to the server 100. In this case, the purchase request information generated by the processor 210 may be generated based on detailed creator information corresponding to an AR image reproduced by a user terminal among one or more AR images. At this time, the creator detailed information may include at least one of the creator's age, gender, nationality, channel, number of subscribers, and content information.

According to an embodiment of the present disclosure, the processor 210 may receive a second user interface from the server 100. In this case, the second user interface may include an AR image corresponding to similar object recognition information generated by the server 100. In addition, the second user interface includes an AR image selection screen that receives a user's selection input for one or more AR images, an AR image display screen that displays an AR image corresponding to the user's selection input, and a purchase that generates purchase request information. It may include at least one screen among the request screens.

According to an embodiment of the present disclosure, the processor 210 may receive a purchase-related user interface corresponding to purchase request information from the server 100 and determine to display it on the display unit. More specifically, the processor 210 may receive a purchase-related user interface corresponding to purchase request information generated through the first user interface and the second user interface and transmitted to the server. In this case, the purchase-related user interface may include a payment information screen for payment of a product amount and a delivery information screen for receiving delivery request information.

According to an embodiment of the present disclosure, the processor 210 may receive the purchase completion information corresponding to the purchase request information from a server. At this time, the purchase completion information may include at least one of payment information, delivery information, and creator detailed information. That is, when the purchase of the product is completed, the processor 210 receives payment information, delivery information, and creator detailed information, so that the user promotes payment and delivery history of the product purchased by the user and the product purchased by the user. Information about creators can be easily obtained.

According to an embodiment of the present disclosure, the memory 220 may store program code, information on object recognition, information on an interface, information on a purchase request, and information on purchase completion. For example, information related to purchase request information generated through the user interface received from the server 100 may be stored. The above description of the memory is only an example, and the present disclosure is not limited thereto.

According to an embodiment of the present disclosure, the memory 220 is a flash memory type, a hard disk type, a multimedia card micro type, and a card type memory (for example, For example, SD or XD memory, RAM (Random Access Memory, RAM), SRAM (Static Random Access Memory), ROM (Read-Only Memory, ROM), EEPROM (Electrically Erasable Programmable Read-Only Memory), PROM (Programmable Read) -Only Memory), a magnetic memory, a magnetic disk, or an optical disk. The computing device may operate in connection with a web storage that performs the storage function of the memory on the Internet. The above description of the memory is only an example, and the present disclosure is not limited thereto.

According to an embodiment of the present disclosure, the network unit 230 may transmit and receive information to the server 100. More specifically, the network unit 230 may include a wired/wireless Internet module for network access. Wireless Internet technology (Wireless LAN) (Wi-Fi), Wibro (Wireless broadband), Wimax (World Interoperability for Microwave Access), HSDPA (High Speed Downlink Packet Access) may be used. As a wired Internet technology, digital subscriber line (XDSL), fibers to the home (FTTH), and power line communication (PLC) may be used.

In addition, the network unit 230 may include a short-range communication module, and may be located at a relatively short distance from the server 100 and transmit and receive data to and from an electronic device including the short-range communication module. Bluetooth, radio frequency identification (RFID), infrared data association (IrDA), ultra wideband (UWB), ZigBee, etc. may be used as short range communication technology.

According to an embodiment of the present disclosure, the camera unit 240 may photograph an object. Also, the camera unit 240 may recognize an object through a specific application. In this case, the specific application may be an application related to object recognition.

According to an embodiment of the present disclosure, the display unit 250 may display (output) information processed by the processor 210. For example, the display unit 250 may output at least one of a first user interface for each part, a second user interface, and a user interface related to purchase. For another example, the display unit 250 may display execution screen information of an application program driven by the user terminal 200, or UI (User Interface) or GUI (Graphic User Interface) information according to the execution screen information. have.

The display unit 250 includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (flexible) display), a three-dimensional display (3D display), an electronic ink display (e-ink display).

In addition, the display unit 250 may form a mutual layer structure with the touch sensor or be integrally formed to implement a touch screen. The touch screen may function as a user input unit that provides an input interface between the user terminal 200 and the user, and at the same time, provide an output interface between the user terminal 200 and the user.

5 illustrates a flow chart for a user terminal related to an embodiment of the present disclosure to provide an online shopping service.

According to an embodiment of the present disclosure, the user terminal 200 may generate object recognition information based on the object photographed by the camera unit and determine to transmit the generated object recognition information to the server (410 ). Specifically, when a specific object is photographed through the camera unit 240, the user terminal 200 may generate object recognition information based on the captured image of the specific object. Also, the processor 210 may transmit the generated object recognition information to the server 100.

According to an embodiment of the present disclosure, the user terminal 200 is generated based on the first user interface and the object recognition information including one or more augmented reality (AR) images corresponding to object recognition information from a server. When receiving at least one interface of the second user interface including one or more AR images corresponding to each of the similar object recognition information, purchase through at least one of the first user interface and the second user interface Request information may be generated (420). When receiving the selection input for the purchase request screen from the user, the user terminal 200 may determine to generate purchase request information for the corresponding object and transmit it to the server 100. At this time, the purchase request information generated by the user terminal 200 may be generated based on detailed creator information corresponding to the AR image reproduced by the user terminal 200 among one or more AR images. At this time, the creator detailed information may include at least one of the creator's age, gender, nationality, channel, number of subscribers, and content information.

According to an embodiment of the present disclosure, the user terminal 200 may determine to display the display on the display unit by receiving the purchase-related user interface corresponding to the purchase request information from the server (430 ). More specifically, the user terminal 200 may receive a purchase-related user interface corresponding to purchase request information generated through the first user interface and the second user interface and transmitted to the server. In this case, the purchase-related user interface may include a payment information screen for payment of a product amount and a delivery information screen for receiving delivery request information.

Further, the user terminal 200 may receive the purchase completion information corresponding to the purchase request information from a server. At this time, the purchase completion information may include at least one of payment information, delivery information, and creator detailed information. That is, when the purchase of the product is completed, the user terminal 200 receives payment information, delivery information, and creator detailed information, so that the user promotes payment and delivery history of the product purchased by the user and the product purchased by the user Information about a creator can be easily obtained.

6 shows a simplified and general schematic diagram of an example computing environment in which embodiments of the present disclosure may be implemented.

Although the present disclosure has been described above in general with respect to computer-executable instructions that can be executed on one or more computers, those skilled in the art appreciate that the present disclosure can be implemented in combination with other program modules and/or as a combination of hardware and software. will be.

Generally, program modules include routines, programs, components, data structures, etc. that perform particular tasks or implement particular abstract data types. In addition, those of ordinary skill in the art may appreciate that the methods of the present disclosure include single-processor or multiprocessor computer systems, minicomputers, mainframe computers as well as personal computers, handheld computing devices, microprocessor-based or programmable consumer electronics, etc. It will be appreciated that it may be implemented with other computer system configurations, including those that may operate in conjunction with one or more associated devices.

The described embodiments of the present disclosure can also be practiced in distributed computing environments where certain tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote memory storage devices.

Computers typically include a variety of computer readable media. Any computer-accessible medium can be any computer-readable medium, such computer-readable media being volatile and non-volatile media, transitory and non-transitory media, removable and non- Includes removable media. By way of example, and not limitation, computer readable media may include computer readable storage media and computer readable transmission media. Computer-readable storage media are volatile and non-volatile media, temporary and non-transitory media, removable and non-removable, implemented in any method or technology for storing information such as computer readable instructions, data structures, program modules or other data Includes media. Computer storage media includes RAM, ROM, EEPROM, flash memory or other memory technology, CD-ROM, digital video disk (DVD) or other optical disk storage devices, magnetic cassettes, magnetic tapes, magnetic disk storage devices or other magnetic storage devices, Or any other medium that can be accessed by a computer and used to store desired information.

Computer readable transmission media typically embodies computer readable instructions, data structures, program modules or other data in a modulated data signal, such as a carrier wave or other transport mechanism, and Includes all information delivery media. The term modulated data signal means a signal in which one or more of the characteristics of the signal are set or changed to encode information in the signal. By way of example, and not limitation, computer readable transmission media includes wired media such as a wired network or direct-wired connection, and wireless media such as acoustic, RF, infrared, and other wireless media. Combinations of any of the above-described media are also intended to be included within the scope of computer-readable transmission media.

An exemplary environment 1100 is shown that implements various aspects of the present disclosure, including a computer 1102, and the computer 1102 includes a processing device 1104, a system memory 1106, and a system bus 1108. do. System bus 1108 connects system components, including, but not limited to, system memory 1106 to processing device 1104. The processing device 1104 can be any of a variety of commercial processors. Dual processor and other multiprocessor architectures may also be used as the processing unit 1104.

The system bus 1108 can be any of several types of bus structures that can be further interconnected to a memory bus, peripheral bus, and local bus using any of a variety of commercial bus architectures. System memory 1106 includes read-only memory (ROM) 2110 and random access memory (RAM) 2112. A basic input/output system (BIOS) is stored in a non-volatile memory 2110 such as ROM, EPROM, EEPROM, etc., and this BIOS is basic to help transfer information between components in the computer 1102 at the same time as during startup. Contains routines. RAM 2112 may also include high-speed RAM, such as static RAM for caching data.

The computer 1102 also has an internal hard disk drive (HDD) 2114 (e.g., EIDE, SATA), and the internal hard disk drive 2114 can also be configured for external use within a suitable chassis (not shown) ), magnetic floppy disk drive (FDD) 2116 (e.g., for reading from or writing to removable diskette 2118), and optical disk drive 1120 (e.g., CD-ROM disk) (For reading 1122, or for reading from or writing to other high-capacity optical media such as DVD). The hard disk drive 2114, the magnetic disk drive 2116, and the optical disk drive 1120 are respectively connected to the system bus 1108 by a hard disk drive interface 1124, a magnetic disk drive interface 1126, and an optical drive interface 1128. ). The interface 1124 for implementing an external drive includes at least one or both of Universal Serial Bus (USB) and IEEE 1394 interface technologies.

These drives and their associated computer-readable media provide non-volatile storage of data, data structures, computer-executable instructions, and the like. In the case of computer 1102, drives and media correspond to storing any data in a suitable digital format. Although the above description of computer readable media refers to HDDs, removable magnetic disks, and removable optical media such as CDs or DVDs, those of ordinary skill in the art can use zip drives, magnetic cassettes, flash memory cards, cartridges, etc. It will be appreciated that other types of media readable by a computer, etc., may also be used in the exemplary operating environment and any such media may include computer-executable instructions for performing the methods of the present disclosure.

A number of program modules may be stored in the drive and RAM 2112, including the operating system 2130, one or more application programs 2132, other program modules 2134, and program data 2136. All or part of the operating system, applications, modules and/or data may also be cached in RAM 2112. It will be appreciated that the present disclosure can be implemented in various commercially available operating systems or combinations of operating systems.

The user may input commands and information to the computer 1102 through one or more wired/wireless input devices, for example, pointing devices such as a keyboard 2138 and a mouse 1140. Other input devices (not shown) may include a microphone, IR remote control, joystick, game pad, stylus pen, touch screen, etc. These and other input devices are often connected to the processing unit 1104 through an input device interface 1142 connected to the system bus 1108, but the parallel port, IEEE 1394 serial port, game port, USB port, IR interface, And other interfaces.

The monitor 1144 or other type of display device is also connected to the system bus 1108 through an interface such as a video adapter 1146. In addition to the monitor 1144, the computer generally includes other peripheral output devices (not shown), such as speakers, printers, and the like.

The computer 1102 can operate in a networked environment using logical connections to one or more remote computers, such as remote computer(s) 1148 via wired and/or wireless communication. The remote computer(s) 1148 may be a workstation, computing device computer, router, personal computer, portable computer, microprocessor-based entertainment device, peer device, or other conventional network node, typically in computer 1102. It includes many or all of the components described with respect to, but for simplicity, only the memory storage device 1150 is shown. The illustrated logical connections include wired/wireless connections to a local area network (LAN) 1152 and/or a larger network, such as a wide area network (WAN) 1154. Such LAN and WAN networking environments are common in offices and companies, and facilitate enterprise-wide computer networks, such as intranets, all of which can be connected to computer networks around the world, such as the Internet.

When used in a LAN networking environment, the computer 1102 is connected to the local network 1152 via a wired and/or wireless communication network interface or adapter 1156. The adapter 1156 may facilitate wired or wireless communication to the LAN 1152, which also includes a wireless access point installed therein to communicate with the wireless adapter 1156. When used in a WAN networking environment, the computer 1102 may include a modem 1158, connect to a communication computing device on the WAN 1154, or establish communication over the WAN 1154, such as through the Internet. Have other means. The modem 1158, which may be an internal or external and wired or wireless device, is connected to the system bus 1108 through a serial port interface 1142. In a networked environment, program modules described for the computer 1102 or portions thereof may be stored in the remote memory/storage device 1150. It will be appreciated that the illustrated network connection is exemplary and other means of establishing a communication link between computers can be used.

The computer 1102 is associated with any wireless device or entity that is deployed and operates in wireless communication, such as a printer, scanner, desktop and/or portable computer, a portable data assistant (PDA), communication satellite, or wireless detectable tag. It operates to communicate with any equipment or place and telephone. This includes at least Wi-Fi and Bluetooth wireless technology. Accordingly, the communication may be a predefined structure as in a conventional network or simply ad hoc communication between at least two devices.

Wi-Fi (Wireless Fidelity) enables a connection to the Internet or the like without a wired connection. Wi-Fi is a wireless technology such as a cell phone that allows a computer to transmit and receive data indoors and outdoors, ie anywhere within the base station's coverage area. Wi-Fi networks use a wireless technology called IEEE 802.11 (a,b,g, etc.) to provide a secure, reliable and high-speed wireless connection. Wi-Fi can be used to connect computers to each other, to the Internet, and to a wired network (using IEEE 802.3 or Ethernet). Wi-Fi networks can operate in unlicensed 2.4 and 5 GHz radio bands, for example, at 11 Mbps (802.11a) or 54 Mbps (802.11b) data rates, or in products that include both bands (dual band). have.

One of ordinary skill in the art of the present disclosure will understand that information and signals can be represented using any of a variety of different technologies and techniques. For example, data, instructions, instructions, information, signals, bits, symbols and chips that may be referenced in the above description are voltages, currents, electromagnetic waves, magnetic fields or particles, optical fields Or particles, or any combination thereof.

Those of ordinary skill in the art of the present disclosure may use various examples of logical blocks, modules, processors, means, circuits and algorithm steps described in connection with the embodiments disclosed herein in electronic hardware, (convenience For this, it will be understood that it may be implemented by various forms of program or design code (referred to herein as “software”) or a combination of both. To clearly illustrate this interchangeability of hardware and software, various illustrative components, blocks, modules, circuits, and steps have been described above generally in terms of their functionality. Whether such functionality is implemented as hardware or software depends on the particular application and design constraints imposed on the overall system. Those skilled in the art of the present disclosure may implement the functions described in various ways for each particular application, but such implementation decisions should not be interpreted as being outside the scope of the present disclosure.

Various embodiments presented herein can be implemented as a method, apparatus, or article of manufacture using standard programming and/or engineering techniques. The term “manufactured article” includes a computer program, carrier, or media accessible from any computer-readable device. For example, computer-readable media include magnetic storage devices (eg, hard disks, floppy disks, magnetic strips, etc.), optical disks (eg, CDs, DVDs, etc.), smart cards, and flash memory Devices (eg, EEPROMs, cards, sticks, key drives, etc.), but are not limited to these. In addition, various storage media presented herein include one or more devices and/or other machine-readable media for storing information.

It is understood that the specific order or hierarchy of steps in the processes presented is an example of exemplary approaches. Based on design priorities, it is understood that within the scope of the present disclosure, a specific order or hierarchy of steps in the processes may be rearranged. The accompanying method claims provide elements of the various steps in a sample order, but are not meant to be limited to the specific order or hierarchy presented.

Descriptions of the presented embodiments are provided to enable any person skilled in the art to make or use the present disclosure. Various modifications to these embodiments will be apparent to those skilled in the art of the present disclosure, and the general principles defined herein can be applied to other embodiments without departing from the scope of the present disclosure. Thus, the present disclosure should not be limited to the embodiments presented herein, but should be interpreted in the broadest scope consistent with the principles and novel features presented herein.

Claims (14)

As a server for providing online shopping services,
A server processor comprising one or more cores;
A server memory that stores program codes executable in the server processor; And
A server network unit that transmits and receives data to and from a user terminal;
Including, and
The server processor,
When the user terminal receives object recognition information generated by recognizing an object from the user terminal, the user terminal may include a first user interface including one or more augmented reality (AR) images corresponding to the received object recognition information. Provided as,
When the one or more AR images corresponding to the object recognition information do not exist, a plurality of similar object recognition information is generated based on the object recognition information,
A second user interface including at least one AR image corresponding to each of the generated plurality of similar object recognition information is provided to the user terminal, and
When receiving purchase request information from the user terminal through at least one of the first user interface and the second user interface, providing a purchase-related user interface to the user terminal,
Server for providing online shopping service.
According to claim 1,
The one or more AR images,
Created on the basis of the creator promotional video, classified into one or more categories, and
The one or more categories,
Containing at least one of nationality, creator and play time,
Server for providing online shopping service.
According to claim 1,
The one or more AR images,
The descriptive text is generated based on at least one of the nationality of the creator corresponding to each of the one or more AR images and the language used by the creator,
Server for providing online shopping service.
According to claim 1,
Each of the first user interface and the second user interface,
Creator details corresponding to each of the one or more AR images, including at least one of the creator's age, gender, nationality, channel, number of subscribers, and content information, and
And a screen in which the one or more AR images are sorted based on at least one of the creator detailed information and the number of plays.
Server for providing online shopping service.
According to claim 1,
The purchase related user interface,
And a payment information screen for payment of a product price corresponding to the object recognition information and a delivery information screen for receiving delivery request information, and
The server processor,
When input corresponding to the payment information screen and the delivery information screen is received from the user terminal, purchase completion information is generated and transmitted to the user terminal,
A server that provides online shopping services.
According to claim 1,
The server processor, additionally,
Receiving user information from the user terminal,
Generate user benefit information based on at least one of the user information and the object recognition information, and
Determining to provide the generated user benefit information to the user terminal,
A server that provides online shopping services.
A computer program stored on a computer readable storage medium including encoded instructions, wherein the computer program, when executed by one or more processors of a computing device, provides the one or more processors to provide an online shopping service on the computing device. The following operations are performed, which include:
When the user terminal receives object recognition information generated by recognizing an object from the user terminal, providing a first user interface including one or more AR images corresponding to the received object recognition information to the user terminal;
When the one or more AR images corresponding to the object recognition information do not exist, generating a plurality of similar object recognition information based on the object recognition information;
Providing a second user interface including at least one AR image corresponding to each of the generated plurality of similar object recognition information to the user terminal; And
When receiving purchase request information from the user terminal through at least one of the first user interface and the second user interface, providing a purchase-related user interface to the user terminal;
Containing,
A computer program stored on a computer readable storage medium.
In the way the server provides an online shopping service,
When the user terminal receives object recognition information generated by recognizing an object from the user terminal, providing a first user interface including one or more AR images corresponding to the received object recognition information to the user terminal;
If the one or more AR images corresponding to the object recognition information do not exist, generating a plurality of similar object recognition information based on the object recognition information;
Providing a second user interface including at least one AR image corresponding to each of the plurality of similar object recognition information to the user terminal; And
When receiving purchase request information from the user terminal through at least one of the first user interface and the second user interface, providing a purchase-related user interface to the user terminal;
Containing,
How servers provide online shopping services.
As a user terminal for providing an online shopping service,
A processor comprising one or more cores;
A memory that stores program codes executable in the processor;
A network unit that transmits and receives data to and from the server;
A camera unit for photographing an object; And
A display unit that displays at least one of a first user interface, a second user interface, and a purchase-related user interface;
Including, and
The processor,
Generating object recognition information based on the object photographed by the camera unit, and determining to transmit the generated object recognition information to the server,
The first user interface including one or more augmented reality (AR) images corresponding to the object recognition information from the server, and one or more AR images corresponding to each of the plurality of similar object recognition information generated based on the object recognition information. When receiving at least one interface among the second user interfaces, the purchase request information is generated based on a user's selection input through at least one of the first user interface and the second user interface. To the server, and
Determines to receive the purchase-related user interface corresponding to the purchase request information from the server and display it on the display unit,
User terminal for providing an online shopping service.
The method of claim 9,
The processor, additionally
When receiving user benefit information from the server, determining to add and display the user benefit information in at least one of the first user interface and the second user interface,
User terminal for providing an online shopping service.
The method of claim 9,
The purchase request information,
Includes creator detailed information corresponding to the AR image reproduced by the user terminal among the one or more AR images,
The creator details above,
Including at least one of the creator's age, gender, channel, number of subscribers, and content information,
User terminal for providing an online shopping service.
The method of claim 9,
The processor, additionally
Receiving purchase completion information corresponding to the purchase request information from the server, and
The purchase completion information,
Including at least one of payment information, delivery information, and the creator detailed information,
User terminal for providing an online shopping service.
A computer program stored on a computer readable storage medium including encoded instructions, wherein the computer program, when executed by one or more processors of a computing device, causes the one or more processors to provide an online shopping service on the computing device. To perform the following operations, the operations are:
Generating object recognition information based on the object photographed by the camera unit and determining to transmit the generated object recognition information to a server;
A first user interface including one or more AR images corresponding to the object recognition information from the server, and a second including one or more AR images corresponding to each of the plurality of similar object recognition information generated based on the object recognition information. When receiving at least one of the user interfaces, generating purchase request information through at least one of the first user interface and the second user interface and transmitting the purchase request information to the server; And
Receiving a purchase-related user interface corresponding to the purchase request information from the server and determining to display it on a display unit;
Containing,
A computer program stored on a computer readable storage medium.
In the method for the user terminal to provide an online shopping service,
Generating object recognition information based on the object photographed by the camera unit and determining to transmit the generated object recognition information to a server;
A first user interface including one or more AR images corresponding to the object recognition information from the server, and a second including one or more AR images corresponding to each of the plurality of similar object recognition information generated based on the object recognition information. When receiving at least one of the user interfaces, generating purchase request information through at least one of the first user interface and the second user interface and transmitting the purchase request information to the server; And
Deciding to receive a purchase-related user interface corresponding to the purchase request information from the server and display it on a display unit;
Containing,
A method for a user terminal to provide an online shopping service.

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