KR20140047211A - Method and server for customized online advertisement - Google Patents

Method and server for customized online advertisement Download PDF

Info

Publication number
KR20140047211A
KR20140047211A KR1020120111582A KR20120111582A KR20140047211A KR 20140047211 A KR20140047211 A KR 20140047211A KR 1020120111582 A KR1020120111582 A KR 1020120111582A KR 20120111582 A KR20120111582 A KR 20120111582A KR 20140047211 A KR20140047211 A KR 20140047211A
Authority
KR
South Korea
Prior art keywords
user
interest
content
advertisement
interest list
Prior art date
Application number
KR1020120111582A
Other languages
Korean (ko)
Inventor
안우길
Original Assignee
(주)네오위즈게임즈
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)네오위즈게임즈 filed Critical (주)네오위즈게임즈
Priority to KR1020120111582A priority Critical patent/KR20140047211A/en
Publication of KR20140047211A publication Critical patent/KR20140047211A/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01—Social networking

Abstract

A technology for maximizing advertising efficiency by efficiently providing a customized advertisement according to a user is provided. A method for customized online advertising according to an embodiment of the present invention includes the steps of: providing an interest list management interface to a portion of a used screen of a social network service displayed on a user terminal by a customized online advertising server; creating a customized interest list in which interest contents registered and input are listed as the interest contents of the user for the interest list management interface are registered and input; storing the created customized interest list in a database; matching the interest contents included in the customized interest list with one or more advertising contents that can be provided by the customized online advertising server; and providing the one or more matched advertising contents to the user terminal. [Reference numerals] (AA) Start; (BB) End; (S10) Provide an interest list management interface on an SNS use screen; (S20) Create a customized interest list as the interest list management interface is input by user; (S30) Store the created interest list in an SNS database; (S40) Match user information and the customized interest list stored in an SNS with advertising contents; (S50) Provide the matched advertising contents to a user terminal

Description

Online advertising method and server by user {METHOD AND SERVER FOR CUSTOMIZED ONLINE ADVERTISEMENT}

The present invention relates to a technology for providing advertisement contents to users online. Specifically, when providing advertisement contents to users through a social network service, advertisement contents specialized for each user are provided to increase user's interest. The present invention relates to a technology for increasing advertising efficiency.

Recently, as the number of users who use various services through online increases, the number of sellers who use services that provide advertisement contents through online increases. In addition, as users purchase products through online shopping malls, advertising through online has been evaluated as the most attention-advertising method recently in terms of low price and efficiency.

Online advertising is mostly targeted to a wide range of users, such as exposing advertisements in certain areas through portal sites or the like, or exposing advertisements to personal blogs.

However, recently, by providing customized advertisements for each user, interest in advertisements of users is increased, and interest in technology for increasing advertisement efficiency is increasing.

To this end, as a conventional advertisement method, a method of matching and providing an advertisement based on information input from a user through a questionnaire and an event, and a user's selection of products and contents that are already sold in an online shopping mall or a content providing site. In the city, a method of providing advertisement contents for similar products and contents is implemented.

In this case, however, the cost is high, the information is not accurate, and the number of products is limited when it is based on the products and contents selected by the user. It has been pointed out that only the interests of the user can be grasped.

Accordingly, the present invention, by using the social network services that are widely used by users in recent years, by accurately grasp the user's interest at a low price and by providing the corresponding advertising content for each user, to provide a more efficient advertising service Its purpose is to. In addition, by providing an additional service other than the advertising service, the purpose is to provide a technology to maximize the advertising efficiency.

In order to achieve the above object, the user-specific online advertising method according to an embodiment of the present invention, the user-specific online advertising server, to provide the interest list management interface on the part of the use screen of the social network service displayed on the user terminal Doing; Generating a user-specific interest list listing the registered inputted interest content according to a user's interest content registration input to the interest list management interface; Storing the generated user-specific interest list in a database; Matching the interest content included in the interest list for each user with at least one advertisement content that can be provided by the online advertisement server for each user; And providing the matched at least one advertisement content to the user terminal.

The generating of the interest list for each user may include a menu included in the interest list management interface, in which the user may register at least one of text, images, and video contents that can be input through an input means of the user terminal. Receiving an input from a user terminal for a menu of interest content input which is a menu; And generating the interest list by listing content information corresponding to each input of the user terminal to the interest content input window.

The generating of the interest list for each user may include: providing, to the user terminal, an interest content selection menu capable of selecting any one of at least one stored interest content as a menu included in the interest list management interface; Receiving a selection input for any one of the at least one content of interest from the user terminal through the content selection menu of interest; And generating the interest list by listing the interest contents corresponding to the at least one selection input.

Matching the at least one advertisement content may include: loading the user-specific interest list stored in the database; Extracting user information corresponding to the user registered in the social network service; And selecting an advertisement content matching the interest content included in the interest list for each user by using the user information through an input of an administrator terminal.

The matching of the at least one advertisement content may include: extracting keyword information regarding the content of interest from the content of interest included in the interest list for each user; Selecting advertisement contents corresponding to the extracted keyword information among the advertisement contents stored for each keyword information; And matching the selected advertisement content with the content of interest including the extracted keyword information.

The interest list management interface may include an interest content management menu as a menu for modifying or deleting the interest content included in the interest list for each user.

After providing the advertisement content to the user terminal, receiving a selection input for at least one interest content included in the interest list for each user or the advertisement content from the user terminal; And providing a product purchase interface to the user terminal as an interface for purchasing a product corresponding to the selected input content or the advertisement content.

After storing in the database, upon receiving the interest list sharing input from the user terminal, the social network service of the other users registered as the user and friend in the social network service, the generated user-specific interest list of the user Providing on the use screen; preferably further comprises.

The providing of the advertisement content to the user terminal may include displaying the matched at least one advertisement content so that the matched at least one advertisement content is displayed on an advertisement display area provided on a portion of a use screen of the social network service. It is preferable to provide to the terminal.

The providing of the advertisement content to the user terminal may include providing the user specific interest list to the user terminal; And upon receiving a selection input of the user terminal with respect to any one of at least one interest content included in the interest list for each user, corresponding to the interest content included in the interest list for each user corresponding to the selection input. Providing an advertisement content to the user terminal; preferably.

According to an embodiment of the present invention, an online advertisement server for each user may include: an interface provider configured to provide an interest list management interface to a part of a use screen of a social network service displayed on a user terminal; An interest list manager configured to generate an interest list for each user, which lists the registered interest content, according to a user's interest content registration input to the interest list management interface, and store the generated interest list for each user in a database; And an advertisement providing unit which matches the interest content included in the interest list for each user with at least one advertisement content that can be provided to the user terminal, and provides the matched at least one advertisement content to the user terminal. Characterized in that.

The interest list manager is a menu included in the interest list management interface, and the user may input at least one of text, image, and video content that can be input through an input means of the user terminal. After receiving an input from a user terminal for a window, it is preferable to generate the interest list by listing content information corresponding to each input of the user terminal to the interested content input window.

The advertisement providing unit loads the user-specific interest list stored in the database and the user information corresponding to the user registered in the social network service, and inputs an administrator terminal to use the user information to interest the user. The advertisement content may be matched with each content of interest included in a list.

The advertisement providing unit extracts keyword information about the content of interest from the content of interest included in the interest list for each user, and the advertisement content corresponding to the extracted keyword information among the advertisement contents stored for each keyword information. It is preferable to select to match the content of interest.

The interest list management interface may include an interest content management menu as a menu for modifying or deleting the interest content included in the interest list for each user.

The advertisement providing unit, when receiving a selection input for any one of the at least one interest content included in the user-specific interest list or the advertisement content from the user terminal, corresponds to the selection input the interest content or the advertisement content It is preferable to provide a product purchase interface to the user terminal as an interface for purchasing a product to be said.

When the interest list manager receives an interest list sharing input from the user terminal, the social network service use screen of other users registered as the user and friend in the social network service is generated by the user. It is preferable to provide to.

According to the present invention, since the user creates an interest list with limited restrictions on the user's direct selection within the social network service, it is possible to accurately grasp the needs of the online users and to accurately target each user, thereby maximizing the efficiency of the advertisement. You can. In addition, it is possible to provide a personal shopping service for each user by using the collected interest list, and further online business consulting is also possible based on the interest list information.

1 is a flowchart of a user-specific online advertising method according to an embodiment of the present invention.
2 shows an example of a flow of purchasing a product according to an embodiment of the present invention.
3 illustrates an example flow of sharing an interest list according to an embodiment of the present invention.
4 illustrates an example flow for generating an interest list according to an embodiment of the present invention.
5 illustrates an example of a flow of matching advertisement content according to an embodiment of the present invention.
Figure 6 is a block diagram of a user-specific online advertising server according to an embodiment of the present invention.
7 to 13 illustrate examples of screens displayed on a user terminal according to each embodiment of the present invention.

Hereinafter, a user-specific online advertising method and server according to each embodiment of the present invention will be described with reference to the accompanying drawings.

The following examples are intended to illustrate the present invention and should not be construed as limiting the scope of the present invention. Accordingly, equivalent inventions performing the same functions as the present invention are also within the scope of the present invention.

In addition, in adding reference numerals to the constituent elements of the drawings, it is to be noted that the same constituent elements are denoted by the same reference numerals even though they are shown in different drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In describing the components of the present invention, terms such as first, second, A, B, (a), and (b) may be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected to or connected to the other component, It should be understood that an element may be "connected," "coupled," or "connected."

In the embodiments of the present invention, " communication ", " communication network ", and " network " The three terms refer to wired and wireless local area and wide area data transmission and reception networks capable of transmitting and receiving a file between a user terminal, a terminal of another user, and a download server.

In the present invention, the advertising content refers to all content that can be output through the output devices of the user terminal to induce the user's use of the product or service. For example, the content may include advertisement image, image, and text information about a product, or content including advertisement voice, image, image, and text information about a service business. In addition to commercial advertising, public service advertising may also be included in the advertising content.

In the present invention, a social network service (hereinafter referred to as SNS) refers to any online service that can exchange information such as text or image information between users.

Representatives of SNS include Facebook, Twitter, KakaoTalk, etc. Currently active online SNS services, users join the SNS as a member, form a certain network as a so-called "friends" relationship with other users, You can exchange information with other users in and out of the network.

1 is a flowchart of a user-specific online advertising method according to an embodiment of the present invention.

Referring to FIG. 1, in a user-specific online advertisement method according to an embodiment of the present invention, an online advertisement server (hereinafter referred to as a server) uses an SNS displayed on a user terminal to accurately grasp a user's needs. In operation S10, a part of the screen may be provided to provide an interest list management interface.

The interest list management interface refers to an interface including at least one menu for allowing a user to directly input and manage his or her own interests as described below. The interest list management interface may exist as an independent screen or may be present in an area of an SNS use screen. Can be displayed. When present as an independent screen, it is implemented in the form of an application or a program, and may be provided to be used when using the SNS.

Subsequently, the server generates a user-specific interest list listing the registered input interest content according to the user's interest content registration input to the interest list management interface (S20).

The registration input for the content of interest of the user may be made in various ways. For example, the user may directly input the content of interest to a window or menu in which the user may input the content of interest.

In this case, the content of interest that a user may input through the content of interest input window may generally include text information. For example, when a user inputs text information such as 'necessary clothes on a rainy day', text information corresponding thereto may be registered as the content of interest.

The content of interest is classified and input each time it is input through the input window. For example, if a user enters 'clothes needed for a rainy day', selects an input menu, enters 'breakfast' and selects an input menu, the content of interest is the text content of 'clothes needed for a rainy day' A total of two contents of interest will be input as the text contents.

In addition to the text information, the content of interest may be registered as the content of interest as long as the content includes information such as video information, image information, various link information, and voice input information.

Alternatively, the content of interest may be provided, and the content of interest may be input according to a user's selection input. To this end, the server generates a list of various contents of interest and provides them to the interest list management interface of the user terminal. The user may select among the contents of interest selectable from the server using a drop-down menu and a tree menu. The content of interest may be selected and the content of interest may be registered through a registration input.

To this end, the server may store a plurality of pieces of interest content information as a list of interest contents. The user may check at least one pre-stored content of interest through an interface, and select and input at least one of the content of interest to register the content of interest.

Basically, the content of interest that a user can register is preferably set so that there is no limit in the number and type of information. The user may delete or modify the content of interest. To this end, the interest list management interface may include a modification and deletion menu as well as a registration menu for the content of interest.

When the user registers the content of interest, the server may list the registered content of interest and generate an interest list for each user. Thereafter, the server may store the generated interest list for each user in the database (S30). In this case, the database may be an allocated storage space provided in a separate server or SNS management server. When the database is a storage space provided in the SNS management server, the interest list for each user may be divided and stored for each user so as to correspond to the account information of the user registered in the SNS.

In the interest list, identification information and the like of the content of interest are listed and stored, and when the user performs an input for executing the interest list management interface or sets the interest list to be displayed on the SNS, the user list is loaded on the user terminal or the server and the user terminal is loaded. It can be displayed by the output means including.

When the interest list for each user is stored in the database, the server performs an operation (S40) of matching interest contents included in the interest list with at least one advertisement content that may be provided by the server.

In matching, at least one advertisement content may be matched to one content of interest, and the same advertisement content may be simultaneously matched to two or more contents of interest.

When matching content of interest with advertisement content, the server may perform matching according to the following embodiments.

For example, the server may match the content of interest and the advertisement content according to the input of the administrator. The manager terminal may detect that the user generates and saves an interest list. In response, the administrator may perform a setting input to match one or more advertisement contents for each interest content included in the interest list of the user through the manager terminal.

In this case, for more accurate matching, in addition to the user-specific interest list, the user information of the registered user stored in the SNS platform may be utilized. To this end, in step S40, the server may extract user information stored in the SNS platform, in addition to the user-specific interest list. The user information may include gender, age, country, information of other users registered as friends.

As another example, the server may match the content of interest and the advertisement content by using keyword information. To this end, the server may extract keyword information by analyzing the content of interest using analysis tools such as text analysis, image analysis, and image analysis.

At least one keyword information may be allocated to the advertisement content. In this case, the advertisement content corresponding to the keyword information extracted from the content of interest may match the corresponding content of interest.

For example, when a content of interest called 'girl's generation album' is registered, the server may extract keywords of 'girl's generation' and 'album' through text analysis. Through this, the server may select advertisement content related to the 'Girls' Generation Single Album' which is a product including the corresponding keyword, and match the content of interest of the 'Girls Generation Album'.

The server then performs an operation (S50) of providing advertising content corresponding to each of at least one interest content included in the interest list for each user to the user terminal.

As mentioned above, the advertising content includes text, video, image, and voice information. The advertisement content is output through the output means of the user terminal. For example, when a user selects a menu for checking his / her interest list when the user uses the SNS service, the interest list may be displayed on the user terminal. In this case, when the server receives a selection input from the user terminal for the interest list for each user, the server may provide the user terminal with advertisement content corresponding to the interest content included in the interest list corresponding to the selection input.

That is, the user may select any one of at least one content of interest listed and displayed in the interest list. In this case, the server transmits the corresponding advertisement content to the user terminal so that the advertisement content matching the selected content of interest is displayed on the user terminal.

Alternatively, the server may control to display some or all of at least one advertisement content matched to an advertisement display area provided on a part of the SNS service use screen.

An advertisement content referred to as a "banner" may be displayed on the SNS use screen. In this case, the general advertisement content is not displayed, but advertisement content corresponding to each of the interest contents included in the interest list for each user is displayed. In addition, it will be obvious that as the SNS usage screen is updated or changed, the advertisement content may be changed and displayed within the range of the advertisement content matching the content of interest.

Through this, the user can manage his / her own interests through interest list management, and the server accurately grasps the user's interests and controls the advertisement contents to be displayed on the SNS using screen or a separate screen. In addition, there is an effect that can maximize the advertising efficiency by providing a user-specific advertising.

In addition, since the user generates and stores the interest list, it can be a base for an online business consulting business that grasps the needs of the user later, and thus, the efficiency of the online business can be reconsidered.

2 shows an example of a flow of purchasing a product according to an embodiment of the present invention.

According to the embodiment of FIG. 1, the advertisement content or the interest list for each user matching the interest content included in the interest list for each user may be displayed on the user's SNS use screen or a separate screen. At this time, the server performs a step (S60) of receiving a selection input for any one of the content of interest included in the interest list or the selection input for the advertising content from the user terminal.

When the selection input for the content of interest or the advertisement content is received through the step S60, the server performs a step S70 of providing a purchase interface of a product corresponding to the selection input to the user terminal.

In the selected and input interested content, there is advertisement content matching the same. That is, the selected advertisement content exists for both the case of selecting the content of interest or directly selecting the advertisement content. The server stores product information corresponding to the advertisement content that can be provided through the advertisement service according to an embodiment of the present invention.

Thereafter, product information corresponding to the selected advertisement content may be extracted, and a product purchase interface may be provided to the user terminal as an interface for purchasing the corresponding product.

When providing a product purchase interface, first, display information on at least one shopping mall where a product can be purchased when inputting selection of interest content or advertisement content, and when the user selects link information displayed on the user terminal, the shopping mall A way to get to the site can be used. Alternatively, an interface for directly purchasing a corresponding product may be provided on part of the SNS usage screen.

In this way, the user may not only check the advertisement contents by creating an interest list, but may use a service that can directly purchase a product advertised in the advertisement contents, thereby maximizing the advertisement effect.

3 illustrates an example flow of sharing an interest list according to an embodiment of the present invention.

Referring to FIG. 3, after the interest list for each user is stored in a database, the server performs an operation S80 of receiving a user-specific interest list sharing input from the user terminal.

When receiving the sharing input, the server performs a step (S90) of providing the user's interest list for each user on the SNS use screen of the other users registered in the relationship, such as friends in the SNS.

For example, the step S90 may be performed in a manner similar to that of frequently registering a post in an SNS. That is, the user is notified to other users that the post is registered, the information of the post is the interest list information for each user.

Through this, communication between users on the interest list may be increased to increase the utilization rate of the users for the corresponding service, and thus the advertisement efficiency may be further increased.

4 illustrates an example flow for generating an interest list according to an embodiment of the present invention.

As mentioned in the description of FIG. 1, interest contents that may be included in an interest list may include text, images, videos, links, and voice information.

Accordingly, the server performs an operation (S21) of receiving an input of a text, an image, a video, a link, and voice information input by the user through an input of the user terminal to the interested content input window.

Thereafter, each of the received inputs is divided, and information corresponding to each input is received as a single content of interest, respectively, and then a list is generated to generate an interest list (S22).

Accordingly, the user can input his or her interests in various ways without any limitation, and can provide convenience to the user.

5 illustrates an example of a flow of matching advertisement content according to an embodiment of the present invention.

Referring to FIG. 5, as mentioned in the description of the embodiment of FIG. 1, when the advertisement content is matched, the server first extracts user information of the corresponding user from the SNS platform (S41). Thereafter, the user's interest list for each user is loaded to extract the content of interest included in the interest list (S42).

Subsequently, the server receives an input of the manager terminal and performs step S43 of matching the advertisement information corresponding to the user information and the content of interest with the advertisement content to be provided to the user.

Figure 6 is a block diagram of a user-specific online advertising server according to an embodiment of the present invention. In the following description, portions overlapping with those of FIGS. 1 to 6 will be omitted.

Referring to FIG. 6, the user-specific online advertisement server 10 according to an embodiment of the present invention may include an interface provider 11, an interest list manager 12, and an advertisement provider 13. do.

The interface provider 11 performs a function of providing the aforementioned interest list management interface to the user terminal 20. In addition, the interest list management interface is provided to the interest list manager 12 to perform a function of managing the interest list through data transmission and reception with the user terminal 20.

The interest list manager 12 receives a registration input of the user's interest content on the interest list management interface, generates a user-specific interest list by listing the registered input interest content, and stores the generated interest list in a database ( 30) to save the function. In addition, since the interest list management interface includes an interest content management menu as a menu for modifying or deleting the content of interest included in the interest list, a function corresponding to the input of the user terminal 20 for the corresponding menu is performed. The function of modifying or deleting the content of interest included in the interest list is performed.

Meanwhile, as shown in the embodiment of FIG. 3, when the interest list manager 12 receives an interest list sharing input from the user terminal 20, the interest list of each user may be included in the SNS of another user registered as a user and a friend in the SNS. You can perform the function provided in the form of postings on the screen using SNS.

The interest list manager 12 may use the method mentioned in the embodiment of FIGS. 1 and 4 when generating the interest list.

For example, when a user directly inputs text, image, video, voice, and link information through a content input window of interest, the user may receive a registration input as content of interest by listing the input units, and generate an interest list by listing them. . In addition, when receiving a user's selection input for any one of the at least one content of interest pre-stored in the server 10, and when the repeated selection input is ended, the user may generate an interest list by listing the selected input content of interest. Can be.

The advertisement providing unit 13 performs a function of matching the content of interest included in the interest list for each user with the advertisement content, and providing the matched advertisement content to the user terminal 20.

When matching the content of interest with the advertisement content, the advertisement providing unit 13 extracts keyword information from the content of interest as described in the description of FIG. 1, and matches the advertisement content including the extracted keyword information with the content of interest. Alternatively, the content of interest may be directly matched with the advertisement content through an input of the manager terminal. Of course, as described above, when matching, the advertisement content may be matched using the user information received from the SNS platform 40 together.

When the advertisement providing unit 13 receives a selection input from the user terminal 20 for at least one of the at least one interest contents included in the user-specific interest list or the advertisement contents, the advertisement contents or the selected input contents may be selected. A product purchase interface for purchasing a product corresponding to the content of interest may be provided to the user terminal 20.

In this case, providing the product purchase interface to the user terminal 20 means providing a link information to a shopping mall where a product can be purchased, or providing a separate interface for purchasing a product directly on a corresponding SNS screen.

7 to 13 illustrate examples of screens displayed on a user terminal according to each embodiment of the present invention. In the following description, portions overlapping with the description of Figs. 1 to 6 will be omitted.

First, FIG. 7 illustrates an example of the management menu screen 100 in which an interest content may be registered in the interest list, modified, or deleted from the interest list in the interest list management interface.

Referring to the management menu screen 100, it can be seen that the corresponding menu screen is provided from the SNS use screen. The user may check his / her interest list 101, and delete the corresponding content of interest from the interest list 101 through the delete menu 102.

In the search menu 103, when registering the content of interest as described above, a service for searching for content of interest that a user wants to register among various contents of interest stored in the server may be used.

The input menu 104 refers to the above-mentioned interest content input window. The user may input the above-mentioned type of interest content information directly through various input interfaces through the input menu 104.

The save menu 105 provides a function of confirming a currently displayed interest list as its own interest list and storing it in a database.

8 and 9 illustrate examples of product purchase screens 110 and 120 in which a purchase interface of a product corresponding to advertisement content is implemented.

Referring to the merchandise purchase screen 110 of FIG. 8, an interest list 111 is displayed, and when a user selects any one of interest contents included in the interest list 111, the product corresponding to the interest content is displayed. Link information 112 to a shopping mall that can be purchased is displayed on the screen.

Referring to the product purchase screen 120 of FIG. 9, an interest list 121 is displayed and when a user selects any one of the contents of interest included in the interest list 121, the product corresponding to the corresponding interest content is displayed. The interface 122 that can be purchased is displayed. The user can purchase the corresponding product through the purchase menu.

10 shows an example of a usage screen 130 for a user to share his or her watchlist with other users.

The user may click on the sharing menu 131 on the use screen 130 to share his or her list of interest with other users registered in the relationship of friends and the like.

When the sharing menu 131 is selected, information in the form of a post 141 is registered on the SNS usage screen 140 of FIG. 11. In the post 141, one user may confirm that the post 141 is registered in order to share his or her own interest list with another user, and another user may check the user's interest list using the view menu.

12 and 13 illustrate examples of the SNS screens 150 and 160 on which advertisement content is displayed.

In the SNS using screen 150 of FIG. 12, a user may select any one of at least one content of interest included in his / her interest list, and the advertisement content 151 may be displayed on a separate screen.

Meanwhile, in the SNS using screen 160 of FIG. 13, a post screen 161 through SNS and an advertisement content display area 162 provided in a part of the SNS using screen 160 may be checked. The advertisement content matched to the interest list of the user may be displayed on the advertisement content display area 162.

The online advertisement method for each user according to the above-described embodiment of the present invention may be executed by an application basically installed in a terminal (which may include a program included in a platform or an operating system basically mounted in the terminal). In addition, the application may be executed by an application (ie, a program) directly installed on a terminal through an application providing server such as an application store server, an application, or a web server related to the corresponding service. In this sense, the user-specific online advertising method according to the embodiment of the present invention described above is implemented as an application (that is, a program) that is basically installed in a terminal or directly installed by a user, and is provided in a computer-readable recording medium such as a terminal. Can be recorded.

Such a program may be recorded on a recording medium that can be read by a computer and executed by a computer so that the above-described functions can be executed.

As described above, in order to execute the user-specific online advertising method according to each embodiment of the present invention, the above-described program is code coded in a computer language such as C, C ++, JAVA, or machine language that can be read by a computer processor (CPU). It may include (Code).

The code may include a function code related to a function or the like that defines the functions described above and may include an execution procedure related control code necessary for the processor of the computer to execute the functions described above according to a predetermined procedure.

In addition, such code may further include memory reference related code as to what additional information or media needed to cause the processor of the computer to execute the aforementioned functions should be referenced at any location (address) of the internal or external memory of the computer .

In addition, when a processor of a computer needs to communicate with any other computer or server, etc., to perform the above-described functions, the code may be stored in a computer's communication module (e.g., a wired and / ) May be used to further include communication related codes such as how to communicate with any other computer or server in the remote, and what information or media should be transmitted or received during communication.

The functional program for implementing the present invention and the related code and code segment may be implemented by programmers of the technical field of the present invention in consideration of the system environment of the computer that reads the recording medium and executes the program, Or may be easily modified or modified by the user.

Examples of the computer-readable recording medium on which the above-described program is recorded include ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical media storage, and the like.

Also, the computer-readable recording medium on which the above-described program is recorded may be distributed to a computer system connected via a network so that computer-readable codes can be stored and executed in a distributed manner. In this case, any of at least one of the plurality of distributed computers may execute some of the functions presented above and transmit the result of the execution to at least one of the other distributed computers, and transmit the result The receiving computer may also perform some of the functions described above and provide the results to other distributed computers as well.

In particular, a computer-readable recording medium recording an application, which is a program for executing an online advertisement method for each user according to an embodiment of the present invention, may be an application store server, an application, or a web server associated with a corresponding service. It may be a storage medium (eg, a hard disk, etc.) included in an application provider server such as a hard disk or the application providing server itself.

The computer which can read the recording medium which recorded the application which is the program for executing the user-specific online advertising method which concerns on each embodiment of this invention is not only general PCs, such as a desktop or a notebook, but also a smart phone, a tablet PC, a PDA. (Personal Digital Assistants) and mobile terminals, such as mobile communication terminals may be included, as well as it should be interpreted as all computing devices (Computing).

In addition, a computer capable of reading a recording medium recording an application, which is a program for executing an online advertisement method for each user, according to an embodiment of the present invention is a mobile device such as a smart phone, a tablet PC, a personal digital assistant (PDA) and a mobile communication terminal. In the case of a terminal, the application may be downloaded from the application providing server to a general PC and installed on the mobile terminal through a synchronization program.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiments, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to at least one. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. The codes and code segments constituting the computer program may be easily deduced by those skilled in the art. Such a computer program can be stored in a computer-readable storage medium, readable and executed by a computer, thereby realizing an embodiment of the present invention. As a storage medium of the computer program, a magnetic recording medium, an optical recording medium, or the like can be included.

It is also to be understood that the terms such as " comprises, "" comprising," or "having ", as used herein, mean that a component can be implanted unless specifically stated to the contrary. But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas falling within the scope of the same shall be construed as falling within the scope of the present invention.

Claims (18)

Per user online ad server,
Providing an interest list management interface on a part of the use screen of the social network service displayed on the user terminal;
Generating a user-specific interest list listing the registered inputted interest content according to a user's interest content registration input to the interest list management interface;
Storing the generated user-specific interest list in a database;
Matching the interest content included in the interest list for each user with at least one advertisement content that can be provided by the online advertisement server for each user; And
And providing the matched at least one advertisement content to the user terminal. The method of claim 1,
Generating the interest list for each user,
A menu included in the interest list management interface, from which the user can register at least one of text, images, and video contents that can be input through an input means of the user terminal; Receiving an input of; And
And generating the interest list by listing content information corresponding to each input of the user terminal with respect to the content input window of interest. The method of claim 1,
Generating the interest list for each user,
Providing the user terminal with an interest content selection menu capable of selecting any one of at least one stored interest content as a menu included in the interest list management interface;
Receiving a selection input for any one of the at least one content of interest from the user terminal through the content selection menu of interest; And
Generating the interest list by listing the contents of interest corresponding to the at least one selection input. The method of claim 1,
Matching the at least one advertisement content,
Loading the user-specific interest list stored in the database;
Extracting user information corresponding to the user registered in the social network service; And
Selecting an advertisement content corresponding to the content of interest included in the interest list for each user by using the user information through an input of an administrator terminal. The method of claim 1,
Matching the at least one advertisement content,
Extracting keyword information about the content of interest from the content of interest included in the interest list for each user;
Selecting advertisement contents corresponding to the extracted keyword information among the advertisement contents stored for each keyword information; And
And matching the selected advertisement content with the content of interest including the extracted keyword information. The method of claim 1,
The interest list management interface,
And an interest content management menu as a menu for modifying or deleting the interest content included in the interest list for each user. The method of claim 1,
After providing the advertisement content to the user terminal, receiving a selection input for at least one interest content included in the interest list for each user or the advertisement content from the user terminal; And
And providing a product purchase interface to the user terminal as an interface through which the selected input content of interest or the product corresponding to the advertisement content can be purchased. The method of claim 1,
After storing in the database,
Upon receiving an interest list sharing input from the user terminal, providing the generated user-specific interest list of the user to the social network service use screen of other users registered as friends with the user in the social network service; User-specific online advertising method, characterized in that it further comprises. The method of claim 1,
Providing the advertisement content to the user terminal,
And providing the matched at least one advertisement content to the user terminal such that the matched at least one advertisement content is displayed on an advertisement display area provided on a part of the screen for using the social network service. . The method of claim 1,
Providing the advertisement content to the user terminal,
Providing the interest list for each user to the user terminal; And
The advertisement corresponding to the interest content included in the interest list for each user corresponding to the selection input when receiving a selection input of the user terminal for any one of the at least one interest content included in the interest list for each user. Providing content to the user terminal; Online advertising method for each user comprising a. An interface provider configured to provide an interest list management interface to a part of the use screen of the social network service displayed on the user terminal;
An interest list manager configured to generate an interest list for each user, which lists the registered interest content, according to a user's interest content registration input to the interest list management interface, and store the generated interest list for each user in a database; And
And an advertisement providing unit configured to match the interest content included in the interest list for each user with at least one advertisement content that can be provided to the user terminal, and provide the matched at least one advertisement content to the user terminal. User-specific online advertising server, characterized in that. 12. The method of claim 11,
The interest list management unit,
A menu included in the interest list management interface, from which the user can register at least one of text, images, and video contents that can be input through an input means of the user terminal; And receiving the input of the list, and generating the interest list by listing content information corresponding to each input of the user terminal to the interested content input window. 12. The method of claim 11,
The advertisement providing unit,
The user's interest list stored in the database and the user information corresponding to the user registered in the social network service are loaded, and the user information is included in the user's interest list using the user information through an input of an administrator terminal. The online advertisement server for each user, characterized in that for matching the advertisement content for each content of interest. 12. The method of claim 11,
The advertisement providing unit,
The keyword information regarding the content of interest is extracted from the content of interest included in the interest list for each user, and the advertisement content corresponding to the extracted keyword information is selected among the advertisement contents stored for each keyword information to select the interest. User-specific online advertising server, characterized in that matching the content. 12. The method of claim 11,
The interest list management interface,
And an interest content management menu as a menu for modifying or deleting the interest content included in the interest list for each user. 12. The method of claim 11,
The advertisement providing unit,
Upon receiving a selection input for at least one interest content included in the interest list for each user or the advertisement content from the user terminal, the selected content or the product corresponding to the advertisement content may be purchased. The user-specific online advertising server, characterized in that to provide a product purchase interface to the user terminal as an interface. 12. The method of claim 11,
The interest list management unit,
Upon receiving an interest list sharing input from the user terminal, providing the generated interest list of the user to the social network service use screen of other users registered as friends with the user in the social network service. Per-user online ad server. Per user online ad server,
Providing an interest list management interface on a part of the use screen of the social network service displayed on the user terminal;
Generating a user-specific interest list listing the registered inputted interest content according to a user's interest content registration input to the interest list management interface;
Storing the generated user-specific interest list in a database;
Matching the interest content included in the interest list for each user with at least one advertisement content that can be provided by the online advertisement server for each user; And
And providing the matched at least one advertisement content to the user terminal. The computer-readable recording medium storing a program for implementing an online advertisement method for each user.
KR1020120111582A 2012-10-09 2012-10-09 Method and server for customized online advertisement KR20140047211A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020120111582A KR20140047211A (en) 2012-10-09 2012-10-09 Method and server for customized online advertisement

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020120111582A KR20140047211A (en) 2012-10-09 2012-10-09 Method and server for customized online advertisement

Publications (1)

Publication Number Publication Date
KR20140047211A true KR20140047211A (en) 2014-04-22

Family

ID=50653837

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020120111582A KR20140047211A (en) 2012-10-09 2012-10-09 Method and server for customized online advertisement

Country Status (1)

Country Link
KR (1) KR20140047211A (en)

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160070964A (en) * 2014-12-11 2016-06-21 줌인터넷 주식회사 Method of providing contents with removing the displayed contents and system thereof
CN108038751A (en) * 2017-12-06 2018-05-15 深圳春沐源控股有限公司 Single device under commodity ordering method and commodity

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160070964A (en) * 2014-12-11 2016-06-21 줌인터넷 주식회사 Method of providing contents with removing the displayed contents and system thereof
CN108038751A (en) * 2017-12-06 2018-05-15 深圳春沐源控股有限公司 Single device under commodity ordering method and commodity
WO2019109580A1 (en) * 2017-12-06 2019-06-13 深圳春沐源控股有限公司 Method and device for placing order to purchase item

Similar Documents

Publication Publication Date Title
US10416851B2 (en) Electronic publishing mechanisms
US10887258B2 (en) Method, system and recording medium for communicating and displaying content in a messenger application
CN104704522B (en) Recommend native applications
US10230672B2 (en) Inserting a search box into a mobile terminal dialog messaging protocol
US20130238449A1 (en) Polymorphic Advertisements
US9600807B2 (en) Server-side modification of messages during a mobile terminal message exchange
JP7281435B2 (en) MOBILE ADVERTISING SYSTEM AND METHOD
CN105190664A (en) Reporting mobile application actions
US9734519B2 (en) Native advertisement smart injection
US20140074617A1 (en) Business Applications Using Social Media with Mobile Technology
CN102448029A (en) Mobile phone client for managing multi micro blog accounts and method
US10825043B2 (en) Methods and systems for processing viewability metrics
US9818133B1 (en) Method for consumer profile consolidation using mobile network identification
US20130275223A1 (en) Future ad targeting
US20150264144A1 (en) Hyper-local targeting based on user location
KR101640120B1 (en) Method for providing offline store advertisement service
KR20140047211A (en) Method and server for customized online advertisement
KR101231067B1 (en) Service method for arranging appointment or event
Mena Data mining mobile devices
Hyman Towards an understanding of mobile website contextual usability and its impact on mobile commerce
KR100943480B1 (en) Apparatus and method for identifying temporary connector
KR101678468B1 (en) Method and apparatus for sharing ordering information of online shopping
Liu A taxonomy and business analysis for mobile web applications
KR102538748B1 (en) System for providing photo reward service
KR101644403B1 (en) Promotion offer server and method using the Web site

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
E601 Decision to refuse application