KR100943480B1 - Apparatus and method for identifying temporary connector - Google Patents

Abstract

PURPOSE: An instant access identification apparatus and a method thereof for identifying instant access according to access information generated through a web page are provided to identify the instant access when completing the access within a short time. CONSTITUTION: A connection information management unit(142) receives the first connection information and the second connection information generated according to the execution of the connection information production script when the web page including the asynchronous request object and connection information production script is loaded in the connector terminal. A temporary connector determining unit(144) decides the moment connection presence of the connector terminal according to whether the received second connection information includes the same information as the received first connection information.

Description

Apparatus and method for identifying instantaneous accessors {APPARATUS AND METHOD FOR IDENTIFYING TEMPORARY CONNECTOR}

The present invention relates to an instantaneous accessor identification device and method.

When an Internet user visits a specific website on the Internet, a web server that operates the website automatically stores information such as the visitor's IP address and the number of accesses. This is called log information.

The operator of the web site analyzes this log information so that the visitor's behavior on the web server, such as the number of visits, the number of visits, and the page views of his web site, that is, how many of the visitors were pure visitors, You can identify the characteristics and behaviors of users who visit your website, such as whether you have visited the site or not.

In particular, in the case of an e-commerce web site, the number of visits representing the number of visitors to the website and the number of purchase conversions representing the number of buyers who purchase the goods among the visitors are important data for efficiently managing the website. It is used.

On the other hand, in the case of a web site where the e-commerce is made, access is made through a search advertisement of a portal site, for example, a CPM (Cost Per Millennium) advertisement. That is, when the keyword is entered into the portal site while the link of the specific web site is registered with respect to the specific keyword registered on the portal site, the advertisement is performed by displaying the relevant web site to the user. According to this method, an advertisement fee is paid every time a user accesses a web site based on a search result according to a keyword search. However, the fraudulent click activity that exploits such an advertisement system is frequently performed, and a significant damage is caused to advertisers. In other words, by repeatedly clicking and accessing a web site output as a search result of the portal site, the advertisement fee borne by the advertiser is unduly increased. Therefore, it is necessary to reduce the damage that the advertiser is unjustly caused by fraudulent click activity.

Some embodiments of the present invention provide an instantaneous visitor identification device for identifying an instantaneous visitor according to access information generated through a web page.

In addition, another embodiment of the present invention provides a method for identifying an instant accessor that identifies an instant accessor according to access information generated through a web page.

As a technical means for achieving the above-described technical problem, the first aspect of the present invention is that when the web page including the asynchronous request object and the connection information generation script is loaded on the visitor terminal, the asynchronous request object and the connection information generation script A connection information management unit that receives the first connection information and the second connection information generated according to the execution from the visitor terminal, and according to whether the received second connection information includes the same information as the received first connection information. And an instantaneous visitor determination unit configured to determine whether a momentary access is made, wherein the first access information and the second access information include one or more of identification information, previous URL information, and current URL information of the accessor terminal, and the asynchronous request object. Is inserted at the top of the web page, the access information generation A script is inserted at the bottom of the asynchronous request object, and the connection information generation script provides an instant access user identification device that is executed at a time interval with the asynchronous request object.

In addition, the second aspect of the present invention is the first connection information generated according to the execution of the asynchronous request object and the connection information generation script when a web page including the asynchronous request object and the connection information generation script is loaded on the visitor terminal. And determining whether the access terminal is instantaneously connected according to whether second access information is received and whether the received second access information includes the same information as the received first access information. The first access information and the second access information include one or more of identification information, previous URL information, and current URL information of a visitor terminal, and the asynchronous request object is inserted at the top of a web page and generates the access information. A script is inserted at the bottom of the asynchronous request object to generate the access information. The script provides a method for identifying an instantaneous visitor that is executed at a time interval with the asynchronous request object.

According to the above-described problem solving means of the present invention, after accessing through a CPM, CPC advertising, etc., such as a portal site, the accessor can be identified and statistics can be provided at the moment of terminating access within a short time.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a diagram illustrating a configuration of a system for providing access statistics information according to an embodiment of the present invention.

The access statistics information providing system 100 includes one or more visitor terminals 110 and 112, a web server 120 that provides one or more web pages 130, an access statistics server 140, and an administrator terminal 150. .

The visitor terminals 110 and 112, the web server 120, the access statistics server 140, and the manager terminal 150 may include a local area network (LAN), a wide area network (WAN), or a value-added communication network ( Wired networks such as Value Added Networks (VANs), or any kind of wireless such as mobile radio communication networks, satellite networks, Bluetooth, Wireless Broadband Internet (Wibro), High Speed Downlink Packet Access (HSDPA), etc. Can be accessed through the network.

One or more visitor terminals 110, 112 load the web page 130 provided by the web server 120 via the HTTP protocol. To this end, the accessor terminals 110 and 112 are provided with an IP address for accessing the Internet, and a web browser for internet browsing is installed.

Here, the accessor terminals 110 and 112, and the manager terminal 150 to be described later, include a desktop computer, a notebook computer, a laptop computer, and a personal portable terminal, and the portable terminal is a wireless communication that guarantees portability and mobility. Devices include Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Digital Assistant (PDA), Code Division Multiple Access (CDMA) -2000, W-CDMA (W-Code) Handheld-based wireless communication devices of all kinds, such as Division Multiple Access (Wireless Broadband Internet) and Wibro (Wireless Broadband Internet) terminals.

The web server 120 provides a web page 130 to allow the visitor terminals 110 and 112 to access the web page 130 through various networks. The web page 130 includes a web page capable of an electronic commerce where sales and purchases of goods are made online. The above-mentioned 'goods' are, for example, 'type goods' such as 'household goods' sold in supermarkets.財) and 'hair cut service' provided by beauty salons, or 'intangible', such as 'car wash service' provided by car washes.

In addition, the user terminal 110 or 112 may be loaded by a URL appearing in a search result such as a portal site.

The web page 130 includes a first asynchronous request object, a connection information generation script 132 and 136, and main content 134 and 138 which generate and transmit the connection information to the connection statistics server 140. The time point at which the asynchronous request object 132 is loaded into each visitor terminal 110 and 112 is earlier than the time point at which the connection information generation script 136 is loaded into each visitor terminal 110 and 112. The asynchronous request object 132 is inserted at the top of the web page to be loaded first, and the connection information generation script 136 is inserted at the later end to be loaded later than the asynchronous request object 132.

Accordingly, the time point at which the asynchronous request object 132 generates the connection information and transmits the connection information to the connection statistics server 140 is greater than the time point at which the connection information generation script 136 generates the connection information and transmits the connection information to the connection statistics server 140. It's fast.

At this time, the connection information generation script 136 is to be executed later than the asynchronous request object 132 by a predetermined time. The predetermined time may be, for example, about 0.1 to about 10 seconds, and may be changed according to the performance of the accessor terminal, the network environment, and the like. According to such a configuration, it is possible to identify the visitor as soon as the connection is terminated within a short time after accessing the web page. In the case of fraudulent click activity, the web page is often terminated after the web page is clicked and before the entire web page is loaded. In this case, a search advertisement is executed on a server of a portal site or an advertising agency. Is recorded. However, in the present invention, the connection information is recorded through the asynchronous request object 132 and the connection information generation script 136, and it is determined that the search advertisement is executed only when all the connection information is received through each script. Can be. That is, when only the connection information through the asynchronous request object 132 is received and the connection information through the connection information generation script 136 is not received within a predetermined time, it is determined that the user is an instant accessor.

The asynchronous request object 132 may be inserted at the top of a web page using an image tag (eg, <img attribute = attribute value>) of HTML or XML. Using image tags, you can specify where the web page will be inserted and specify links for asynchronous request objects. For example, a link to a web page created by asp, php, html, etc. may be specified. Accordingly, even when the accessor terminal blocks script execution through various settings of the browser, the asynchronous request object 132 may be executed according to the execution of the image tag. For example, when the image tag is used, the access information may be generated asynchronously regardless of whether the access statistics server 140 is operated or an execution error in the accessor terminals 110 and 112.

The asynchronous request object 132 generates connection information including one or more of identification information, previous URL information, and current URL information of the accessor terminals 110 and 112 and transmits the generated connection information to the connection statistics server 140. In this case, the time when the access information generated by the asynchronous request object 132 is transmitted to the access statistics server 140 may be recorded. Alternatively, the execution time of the asynchronous request object 132 may be added to the access information and recorded in the access statistics server 140.

First, the identification information is a unique identifier that distinguishes each accessor terminal 110 and 112 from another accessor terminal. When the visitor terminals 110 and 112 access the web page 130, the access statistics server 140 reads the identification information of the access terminal terminals 110 and 112 through the access information generation script included in the web page 130. By doing so, it is possible to identify each visitor terminal (110, 112).

In this case, the identification information may be configured in various forms. For example, the IP address of each accessor terminal may serve as identification information. In addition, the identifier of the visitor terminal included in the cookie stored in the storage device of the accessor terminal may be used as identification information. In addition, information generated by combining the type or version information of the operating system installed in the accessor terminal, the presence / absence information or version information of various applications, and the like may be used as identification information. In addition, an identifier of an accessor terminal stored in any one of user data using user data behavior and flash data using a shared object class of Macromedia Flash may be used as identification information. .

For reference, the storage capacity of the user data is about 1MB, and the storage capacity of the flash data is about 100KB. In addition, there is no limit to the number of items that can be stored in the flash data, and the capacity to increase the capacity up to 512 KB can be increased by obtaining the user's consent when the storage capacity is exceeded. Problems can be prevented. In addition, Flash data has a security advantage because data sharing between independent swf is prohibited.

In addition, the user data and the flash data do not support deletion and retrieval in a web browser, and there is an advantage in that they are not deleted, changed or inquired by an antivirus.

In addition, the asynchronous request object obtains the previous URL information and the current URL information each time a browser running on the visitor terminal 110 or 112 loads or unloads a web page. Transmit to 140.

The previous URL information can be obtained through a referrer function, which is information about the URL of the web page before the web page currently loaded in the browser. For example, when accessing the web page 130 based on a search result of the portal site, it is possible to check through which portal site through the previous URL information.

As described above, according to the execution of the asynchronous request object 132, connection information including the identification information, the previous URL information, and the current URL information of the accessor terminal is generated, which is transmitted to and stored in the connection statistics server 140.

The connection information generation script 136 inserts the asynchronous request object 132 to be executed at a time interval after the execution. The time interval may be about 0.1 to 10 seconds, so that the user can be identified at the moment of terminating the connection after the web page is accessed.

The connection information generation script 136 acquires identification information of the accessor terminals 110 and 112, like the asynchronous request object 132, and generates access information by obtaining previous URL information and current URL information. However, in addition to the access information generated by the asynchronous request object 132, the script may be configured to further obtain information such as the number of movements of the web page, the inflow keyword entered as a search word in the portal site. That is, the purchase of the total number of times of connection, the number of unique users, the number of purchase conversions, and the total number of times of access to the website 130 according to the request of the administrator terminal 150 of the website 130 based on the access information and the access history. The script may be configured to generate various kinds of information necessary for calculating statistical information such as conversion rate, purchase conversion rate for the number of unique visitors, or dwell time that accumulated the time that the web site 130 maintains the connection.

The main content 134, 138 includes various image and text information included in the web page 130. For example, a product display menu, a digital content display menu, various text data, and the like included in an e-commerce site may be included.

The access statistics server 140 records various connection information transmitted from the asynchronous request object 132 and the connection information generation script 136 of the web page 130, generates various statistical information, and transmits the generated statistical information to the manager terminal 150. do. A detailed configuration of the connection statistics server 140 will be described with reference to the drawings.

2 is a diagram illustrating a configuration of a connection statistics server according to an embodiment of the present invention.

The access statistics server 140 includes a connection information manager 142, a momentary visitor determiner 144, a connection statistics manager 146, and a database 148.

For reference, the components illustrated in FIG. 2 according to an embodiment of the present invention mean software components or hardware components such as a field programmable gate array (FPGA) or an application specific integrated circuit (ASIC), and perform predetermined roles. .

However, 'components' are not meant to be limited to software or hardware, and each component may be configured to be in an addressable storage medium or may be configured to reproduce one or more processors.

Thus, as an example, a component may include components such as software components, object-oriented software components, class components, and task components, and processes, functions, properties, procedures, and subs. Routines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables.

Components and the functionality provided within those components may be combined into a smaller number of components or further separated into additional components.

The connection information manager 142 receives the connection information generated by the asynchronous request object and the connection information generation scripts 132 and 136 and stores the connection information in the database 148. The process of storing the access information will be described with reference to the drawings.

3 and 4 are diagrams illustrating a connection information table stored in a database according to an embodiment of the present invention.

As shown, accessor identification information, previous URL, current URL, and access time are recorded. The identification information may use an IP address or identification information generated by combining a type of operating system installed in the accessor terminal, version information, presence / absence information or version information of various applications, and the like. Alternatively, the identification information stored in the above-described cookie, user data, or flash data may be used.

If the identification information is the same, it is determined that the same accessor.

The previous URL information and the current URL information may also be included in the connection information generated by the asynchronous request object and the connection information generation scripts 132 and 136.

When a visitor with the first identification information accesses a web page with a2.com as a URL through a link displayed on a web site with a1.com as a URL, the connection information is first generated by the asynchronous request object 132. Stored in the database. At this time, the first identification information, the previous URL (a1.com), the current URL (a2.com), and the connection time T1 are recorded. In this case, the access time may be information indicating a time when the accessor terminal generates access information through the access information generation script. Alternatively, the access time is a time when the access information generated by the access information generation script reaches the access statistics server 140, and may be time information generated by the access statistics server 140.

Next, when a visitor with the second identification information accesses a web page with a URL of b2.com through a link displayed on a web site with a URL of b1.com, the connection information is first determined by the asynchronous request object 132. Is generated and stored in the database. At this time, the second identification information, the previous URL (b1.com), the current URL (b2.com), and the connection time T2 are recorded.

On the other hand, when the visitor with the first identification information continues to access a web page having a2.com as a URL, the access information generated by the access information generation script 136 included in the web page is stored in the database. Stored. At this time, the first identification information, the previous URL (a1.com), the current URL (a2.com), and the connection time T3 are recorded.

As described above, the access information is sequentially recorded for each visitor terminal according to the time when the access information was generated or the time when the access information reached the access statistics server 140.

Alternatively, according to an embodiment, as shown in FIG. 4, access information may be recorded based on accessor identification information. That is, connection information can be recorded based on the same identification information. Even in this case, the previous URL, the current URL, and the connection time information are recorded.

Referring back to FIG. 2, the instant accessor determining unit 144 determines whether the instant accessor is the instant accessor based on whether the same access information is recorded within a predetermined time.

In other words, if there is no record of the same access information or if it is recorded for a predetermined time or more, it can be determined that the user is an instant accessor. In other words, if only the connection information generated by the asynchronous request object is recorded, and there is no record of the connection information generated by the connection information generation script, it is determined that the user is a momentary visitor.

Referring to Fig. 3, a visitor with first identification information accesses a web page with a2.com as a URL via a link displayed on a web site with a1.com as a URL, and also at time T2 within a predetermined time. If the same connection information is recorded, it is determined that the instant accessor is not. That is, when the same access information including the same identification information, the previous URL, and the current URL information is recorded within a predetermined time, it is determined that the user is not an instant accessor.

Therefore, the visitor terminal having the first identification information determines that the instant accessor is not the instant accessor when the difference T3-T1 of the access time is within a predetermined time. Further, the visitor terminal having the second identification information also determines that the instant accessor is not the instant accessor when the difference T6-T2 of the access time is within a predetermined time. However, when there is one record of connection information, such as a visitor terminal having fourth identification information, that is, when there is no record of the same connection information within a predetermined time, it is determined that the user is an instant accessor. Also, when the previous URL information is different, such as the visitor terminal having the third identification information, the access information itself is different. Therefore, if the same access information is not recorded within a predetermined time, it is determined that the accessor is the instant accessor.

In this way, it is possible to determine whether or not the instant accessor is based on the access information recorded in the access statistics server 140, and calculate the statistics of the instant accessor.

Referring back to FIG. 2, the connection statistics manager 146 generates various connection statistics information based on the connection information stored in the database 148 at the request of the administrator terminal of the web page. That is, statistical information is generated, such as the total number of connections, the number of unique visitors, the number of purchase conversions, the purchase conversion rate for the total number of connections, the purchase conversion rate for the number of unique users, or the residence time that accumulated the time that the web site was maintained. .

The database 148 records the connection information generated by the connection information generation script. In the present invention, the instant accessor is determined based on the access information recorded in the database 148. For example, the instant accessor may be determined based on the time when the access information is recorded in the access statistics server 140. In addition, the instant accessor may be determined based on the time when the access information is generated.

5 is a flowchart illustrating a method for determining an instant access user according to an embodiment of the present invention.

First, a web page is loaded on the visitor terminal (S510).

The asynchronous request object and connection information generation script for generating connection information are inserted into the web page. In particular, in the case of an asynchronous request object, it may be executed by an asynchronous request object such as an image tag. In addition, the asynchronous request object is arranged to be loaded for a predetermined time before the connection information generation script.

Next, the first connection information is generated by the asynchronous request object (S520), and recorded in the connection statistics server 140. The access information includes identification information of the accessor terminal, previous URL, and current URL information. In this case, the time at which the access information is generated in the visitor terminal may be recorded in the access statistics server 140. Alternatively, the time at which the access information is received by the access statistics server 140 may be recorded in the access statistics server 140.

Next, the second connection information is generated by the connection information generation script (S540), and recorded in the connection statistics server 140. In this case, the second access information is not generated in the case of the instant accessor who interrupts the loading of the web page before the execution information generation script is executed.

Next, it is determined whether the instant access is based on whether the same access information is generated or the time when the same access information is transmitted to the access statistics server is within a predetermined time (S560). If the time when the same access information is generated or the time when the same access information is transmitted to the access statistics server is within a predetermined time, it is determined that the accessor is not an instant accessor. That is, when there is no record of the same connection information within a predetermined time, it is determined that the visitor terminal which has generated the connection information is an instant accessor.

In operation S570, access statistics are recorded by recording whether the user is an instant accessor.

In the case of a portal site or an advertising agency, when a web page is executed by clicking a search advertisement, it is determined that all advertisements have been executed. However, since the access statistics server of the present invention has a record of the instant accessor, it is possible to perform the advertisement fee settlement in the state of excluding the execution of the advertisements of the instant accessor in the entire advertisement execution record based on this.

One embodiment of the present invention can also be implemented in the form of a recording medium containing instructions executable by a computer, such as a program module executed by the computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transmission mechanism, and includes any information delivery media.

Although the methods and systems of the present invention have been described in connection with specific embodiments, some or all of their components or operations may be implemented using a computer system having a general purpose hardware architecture.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

1 is a diagram illustrating a configuration of a system for providing access statistics information according to an embodiment of the present invention.

2 is a diagram illustrating a configuration of a connection statistics server according to an embodiment of the present invention.

3 and 4 are diagrams illustrating a connection information table stored in a database according to an embodiment of the present invention.

5 is a flowchart illustrating a method for determining an instant access user according to an embodiment of the present invention.

Description of the main parts of the drawing

100: access statistics information providing system 110, 112: accessor terminal

120: Web server 130: Web page

132: asynchronous request object 136: connection information generation script

140: access statistics server 142: access information management unit

144: instant access determination unit 146: access statistics management unit

150: manager terminal

Claims (12)

In the instantaneous accessor identification device, When a web page including an asynchronous request object and a connection information generation script is loaded into the visitor terminal, the first connection information and the second connection information generated according to the execution of the asynchronous request object and the connection information generation script are received from the visitor terminal. Connection information management department, Including an instantaneous visitor determination unit for determining whether the accessor terminal instantaneous access according to whether the received second access information includes the same information as the received first access information, The first access information and the second access information include one or more of identification information, previous URL information, and current URL information of an accessor terminal; The asynchronous request object is inserted at the top of the web page, And the connection information generation script is inserted at the bottom of the asynchronous request object, and the connection information generation script is executed at a time interval with the asynchronous request object. The method of claim 1, The web page is an asynchronous request object inserted at the top of the web page, Main content loaded after the asynchronous request object is loaded; And a connection information generation script loaded after the main content is loaded. The method of claim 1, The access information management unit Instantaneous visitor identification device for storing the access information based on the time when the access information is generated in the visitor terminal. The method of claim 1, The access information management unit And an accessor identification device which stores the connection information based on a time when the connection information reaches the connection information management unit. The method of claim 1, The instant access determination unit When second access information including the same information as the first access information is received within a predetermined time after the first access information is received, the accessor terminal that transmits the access information is determined to be not the instant accessor. Identification device. The method of claim 1, The instant access determination unit If the second access information including the same information as the first access information is not received within a predetermined time after the first access information is received, it is determined that the accessor terminal transmitting the first access information is the instant accessor. Real time visitor identification device. The method of claim 1, The identification information is information generated by combining the type or version information of the operating system installed on the accessor terminal, the presence / absence information or version information of various applications, or the like. An apparatus for identifying an instant accessor, which is identification information stored in any one of user data using user data behavior and flash data using a shared object class of Macromedia Flash. In the instant access identification method, When a web page including an asynchronous request object and a connection information generation script is loaded in the visitor terminal, receiving first and second connection information generated according to execution of the asynchronous request object and the connection information generation script. And And determining whether an accessor terminal is instantaneously connected according to whether the received second access information includes the same information as the received first access information. The first access information and the second access information include one or more of identification information, previous URL information, and current URL information of an accessor terminal; The asynchronous request object is inserted at the top of the web page, And the connection information generation script is inserted at the bottom of the asynchronous request object, and the connection information generation script is executed at a time interval with the asynchronous request object. The method of claim 8, The step of receiving the access information Receiving first connection information generated by the asynchronous request object; Receiving second access information generated by the access information generating script according to whether the access terminal maintains access to the web page; Instant accessor identification method comprising a. The method of claim 8, The determining of the instant accessor is When second access information including the same information as the first access information is received within a predetermined time after the first access information is received, the accessor terminal that transmits the access information is determined to be not the instant accessor. Identification method. The method of claim 8, The determining of the instant accessor is If the second access information including the same information as the first access information is not received within a predetermined time after the first access information is received, it is determined that the accessor terminal transmitting the first access information is the instant accessor. How to identify a real time visitor. The method of claim 8, The identification information is information generated by combining the type or version information of the operating system installed on the accessor terminal, the presence / absence information or version information of various applications, or the like. A method for identifying an instantaneous visitor, which is identification information stored in any one of user data using user data behavior and flash data using a shared object class of Macromedia Flash.

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