KR20190107416A - Method for providing integrated marketing service using device connection between franchisee and user based on game playing point - Google Patents

Abstract

The present invention provides a method for providing an integrated marketing service using a terminal connection between a franchisee and a user based on a game point. The method comprises the steps of: receiving a phone number of a user from a store terminal; transmitting a message including a link for accessing a page provided from an integrated marketing service providing server with the received phone number; identifying a user terminal accessed to the page through the link included in the message; controlling the user terminal to play a game; and providing a point corresponding to a played result and information of a franchisee to the user terminal.

Description

Method for providing integrated marketing service using device interlocking between game point based merchants and users {METHOD FOR PROVIDING INTEGRATED MARKETING SERVICE USING DEVICE CONNECTION BETWEEN FRANCHISEE AND USER BASED ON GAME PLAYING POINT}

The present invention relates to a method for providing an integrated marketing service using a terminal based on a game point-based affiliate store and a user, and provides a method in which a user can receive and use points available in a plurality of brands and stores through game play. .

With the recent popularization of smart phones, the e-commerce sector is also beginning to change from the use of fixed internet networks to the use of mobile commerce based on mobile Internet networks. Commerce is required, and gameization is also used as a new form of commerce required in this age of change.

At this time, gameization has been applied to various fields, mainly by applying the format of the game to a field that is not a direct game, to make it look more interesting, or to promote a specific behavior by using the psychological tendency of the human being to play the game. In this regard, in the prior art Korea Patent Publication No. 2014-0118655 (released October 08, 2014), the payment for the food or goods based on the order history, and registered or updated preset Combining ordering products through electronic menu boards to store advertising videos and at least one additional function, providing additional services to customers such as sending messages, earning points and winning prizes, and game events associated with ordered products. Then, a configuration for processing up to direct payment at the customer order terminal is disclosed.

However, even if the above configuration is used, in order to analyze customer data and utilize marketing, a separate system needs to be established, and additional marketing is required for inducing app installation without a base of retained customer data. Because only one brand is available, the frequency of use is low and the usage is extremely low, so the app or program is easily deleted and destroyed on the customer's device, and the store that sent the promotional message because all customers do not collect personal information with explicit consent Is most often at legal risk.

One embodiment of the present invention, introduces the game through the store terminal informing the waiting time, and collect only the minimum unique identification number to zero the legal risk of personal information violation, while ordering data, payment by the customer By combining information, targeting and customization increases advertising efficiency, and as a single point, customers can use not only a single brand but also multiple brands, maximizing usability and monitoring and updating information in stores in real time. It is possible to provide a method for providing an integrated marketing service using a terminal interworking between a game point-based merchant and a user, which can increase the reliability of the game. However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

Technical means for achieving the above-described technical problem, an embodiment of the present invention, the step of receiving a user's telephone number from the store terminal, for access to the page provided by the integrated marketing service providing server with the input telephone number Transmitting a message including a link, identifying a user terminal accessing a page via a link included in the message, controlling the game to be played on the user terminal, and a point corresponding to the result of the play And providing information of the affiliate store to the user terminal.

According to any one of the problem solving means of the present invention described above, introduce the game through the store terminal informing the waiting time, collect only the minimum unique identification number to zero the legal risk of personal information violation, and at the same time customers Targeted and customized by combining the order data and payment information ordered, the advertising efficiency is increased, and the customer can be used in multiple brands as well as a single brand with a single point to maximize the utilization, and store information in real time Monitoring and updating to increase information reliability, cross-marketing among affiliate brands, and reducing customer churn because one customer uses multiple affiliate brands.

1 is a view for explaining a system for providing integrated marketing services using terminal interworking between a game point-based affiliate store and a user according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an integrated marketing service providing server included in the system of FIG. 1.
3 to 8 are diagrams for explaining an embodiment in which an integrated marketing service using a terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention is implemented.
FIG. 9 is a diagram illustrating a process of transmitting and receiving data between components included in an integrated marketing service providing system using a terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention.
FIG. 10 is a flowchart illustrating an integrated marketing service providing method using terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Throughout the specification, when a part is "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element in between. . In addition, when a part is said to "include" a certain component, which means that it may further include other components, except to exclude other components, unless specifically stated otherwise, one or more other features It is to be understood that the present disclosure does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, parts, or combinations thereof.

As used throughout the specification, the terms "about", "substantially", and the like, are used at, or in close proximity to, numerical values when manufacturing and material tolerances inherent in the meanings indicated are intended to aid the understanding of the invention. Accurate or absolute figures are used to assist in the prevention of unfair use by unscrupulous infringers. As used throughout the specification of the present invention, the term "step of" or "step of" does not mean "step for".

In the present specification, the term 'unit' includes a unit realized by hardware, a unit realized by software, and a unit realized by both. In addition, one unit may be realized using two or more pieces of hardware, or two or more units may be realized by one piece of hardware.

Some of the operations or functions described as being performed by the terminal, the apparatus, or the device may be performed instead in the server connected to the terminal, the apparatus, or the device. Similarly, some of the operations or functions described as being performed by the server may be performed by the terminal, apparatus or device connected to the server.

In the present specification, some of the operations or functions described as mapping or matching with a terminal mean that a unique number of a terminal or identification information of an individual, which is identification data of the terminal, is mapped or matched. Can be interpreted as

Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a view for explaining a system for providing integrated marketing services using terminal interworking between a game point-based affiliate store and a user according to an embodiment of the present invention. Referring to FIG. 1, the integrated marketing service providing system 1 using terminal interworking between a game point based affiliate store and a user includes a user terminal 100, an integrated marketing service providing server 300, a store terminal 400, and a POS. It may include a terminal 500. However, since the integrated marketing service providing system 1 using the terminal interworking between the game point-based affiliate store and the user of FIG. 1 is only an embodiment of the present invention, the present invention is not limitedly interpreted through FIG. 1.

In this case, each component of FIG. 1 is generally connected through a network 200. For example, as shown in FIG. 1, the user terminal 100 may be connected to the integrated marketing service providing server 300 through the network 200. In addition, the integrated marketing service providing server 300 may be connected to the user terminal 100, the store terminal 400, and the POS terminal 500 through the network 200. In addition, the store terminal 400 may be connected to the integrated marketing service providing server 300 and the POS terminal 500 through the network 200. In addition, the POS terminal 500 may be connected to the integrated marketing service providing server 300 and the store terminal 400 through the network 200.

Here, the network refers to a connection structure capable of exchanging information between respective nodes such as a plurality of terminals and servers. Examples of such a network include RF, 3rd Generation Partnership Project (3GPP) network, and long term (LTE). Evolution network, 5th Generation Partnership Project (5GPP) network, World Interoperability for Microwave Access (WIMAX) network, Internet, Local Area Network (LAN), Wireless Local Area Network (WLAN), Wide Area Network (WAN) , PAN (Personal Area Network), Bluetooth (Bluetooth) network, NFC network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network and the like, but is not limited thereto.

In the following description, the term “at least one” is defined as a singular and plural term, and each component may exist in the singular or plural, even though the term “at least one” does not exist, and may mean the singular or plural. It will be self explanatory. In addition, the singular or plural elements may be changed according to embodiments.

The user terminal 100 may be a terminal that plays a game using a web page, an app page, a program, or an application related to integrated marketing service using terminal interworking between a game point based affiliate store and a user. In addition, the user terminal 100 may be a terminal for performing payment with a point at a plurality of affiliated stores using the points acquired as a result of the game. In addition, the user terminal 100 may be a terminal that receives a message from the integrated marketing service providing server 300 to the telephone number input to the store terminal 400. The user terminal 100 may be a terminal that is redirected to a link included in the message and accesses a page provided by the integrated marketing service providing server 300. In addition, the user terminal 100 confirms the information of the plurality of affiliated stores on the page provided by the integrated marketing service providing server 300, and receives the marketing information provided by the plurality of affiliated stores, for example, a coupon or an application ticket. The terminal may be stored in the user's account.

Here, the user terminal 100 may be implemented as a computer that can access a server or a terminal in a remote place through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the user terminal 100 may be implemented as a terminal that can access a server or terminal in a remote place through a network. The user terminal 100 is, for example, a wireless communication device that ensures portability and mobility, and includes a navigation, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), and a personal PHS (PHS). Handyphone System (PDA), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, All types of handheld based wireless communication devices such as smartphones, smartpads, tablet PCs, and the like may be included.

The integrated marketing service providing server 300 may be a server providing an integrated marketing service web page, an app page, a program, or an application using terminal interworking between a game point based affiliate store and a user. In addition, the integrated marketing service providing server 300 may be a server that stores and manages by mapping to the identification codes of the affiliated stores of the store terminal 400 and the POS terminal 500. In addition, the integrated marketing service providing server 300, when a phone number is input through the store terminal 400, a message including a link that can be connected to the page provided by the integrated marketing service providing server 300 with the inputted phone number It may be a server for transmitting. In addition, the integrated marketing service providing server 300 provides a game page to the user terminal 100 connected to the link through a message, and provides a point corresponding to the result of the game, but the points are not won. May be the server being removed. In addition, the integrated marketing service providing server 300 receives the order data ordered by the user from the store terminal 400 or the POS terminal 500, maps and stores the information of the user terminal 100, and stores a plurality of affiliated stores. When recommending, the server may recommend a product or a service item predicted by a user ordered information and price. Then, the integrated marketing service providing server 300, if there is a payment request of the point of the user terminal 100 in the POS terminal 500, whether to query and approve the points existing in the account of the user terminal 100 After determining, the server may transmit to the POS terminal 500. In addition, the integrated marketing service providing server 300 may provide a POS page such as settlement, sales management, and inventory management to the POS terminal 500, and may be a server managing sales or customer orders for each affiliate.

Here, the integrated marketing service providing server 300 may be implemented as a computer that can access a remote server or terminal through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like.

The store terminal 400 may be a terminal of a store using an integrated marketing service related web page, an app page, a program, or an application using terminal interworking between a game point based affiliate store and a user. In this case, the store terminal 400 may be linked with the POS terminal 500, and may be a terminal for outputting the completion of the order input from the POS terminal 500 so that the user may recognize it. In addition, the store terminal 400 may output an advertisement as a display or audio, collect the user's telephone number on the screen, and provide the integrated marketing service together with the collected telephone number and the order details received from the POS terminal 500 It may be a terminal for transmitting to the server 300.

Here, the store terminal 400 may be implemented as a computer that can access a server or a terminal in a remote place through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the store terminal 400 may be implemented as a terminal that can be connected to a server or terminal in a remote place through a network. The store terminal 400 is, for example, a wireless communication device that ensures portability and mobility, and includes navigation, personal communication system (PCS), global system for mobile communications (GSM), personal digital cellular (PDC), and personal health (PHS). Handyphone System (PDA), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, All types of handheld based wireless communication devices such as smartphones, smartpads, tablet PCs, and the like may be included.

The POS terminal 500 may be a terminal that transmits the information of the store terminal 400 and its own information to the integrated marketing service providing server 300. In addition, the POS terminal 500 may be a terminal that inputs an order, inputs and performs a payment such as a credit card, a check card, and cash, and manages sales by using the result in settlement. In addition, the POS terminal 500 transmits a standby end alarm to the store terminal 400 when the order is input, and when the user's information is input from the store terminal 400, information such as the user's information and a menu ordered by the user. It may be a terminal for transmitting to the integrated marketing service providing server 300 together. In addition, the POS terminal 500 may be a terminal that checks whether or not an approval is performed by the integrated marketing service providing server 300 and performs a payment when a user performs payment using points. In addition, the POS terminal 500 may be a terminal that issues a coupon or an application ticket through the order history and user information and transmits the coupon to the integrated marketing service providing server 300.

Here, the POS terminal 500 may be implemented as a computer that can be connected to a server or a terminal remotely through a network. Here, the computer may include, for example, a navigation, a laptop equipped with a web browser, a desktop, a laptop, and the like. In this case, the POS terminal 500 may be implemented as a terminal that can be connected to a server or terminal in a remote place through a network. The POS terminal 500 is, for example, a wireless communication device that guarantees portability and mobility. The POS terminal 500 may include navigation, a personal communication system (PCS), a global system for mobile communications (GSM), a personal digital cellular (PDC), and a personal PHS (PHS). Handyphone System (PDA), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) -2000, Code Division Multiple Access (CDMA) -2000, W-Code Division Multiple Access (W-CDMA), Wireless Broadband Internet (WBRO) terminal, All types of handheld based wireless communication devices such as smartphones, smartpads, tablet PCs, and the like may be included.

2 is a block diagram illustrating an integrated marketing service providing server included in the system of FIG. 1, and FIGS. 3 to 8 are integrated using a terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention. A diagram for describing an embodiment in which a marketing service is implemented.

Referring to FIG. 2, the integrated marketing service providing server 300 may include an input unit 310, a transmission unit 320, an identification unit 330, a control unit 340, a provision unit 350, a customizer 360, and It may include a point manager 370.

Integrated marketing service providing server 300 according to an embodiment of the present invention or another server (not shown) operating in conjunction with the user terminal 100, the store terminal 400, and the POS terminal 500 based on the game point When transmitting an integrated marketing service application, a program, an app page, a web page, etc. using a terminal interworking between the affiliate store and the user, the user terminal 100, the store terminal 400, and the POS terminal 500 may be a game point based affiliate store. And an integrated marketing service application, a program, an app page, a web page, and the like using a terminal interworking between users. In addition, the service program may be driven in the user terminal 100, the store terminal 400, and the POS terminal 500 using a script executed in a web browser. Here, the web browser is a program that enables the use of the World Wide Web (WWW) service, and refers to a program that receives and displays hypertext described in HTML (hyper text mark-up language), for example, Netscape. , Explorer, chrome and the like. In addition, an application means an application on a terminal, and includes, for example, an app running on a mobile terminal (smartphone).

Referring to FIG. 2, the input unit 310 may receive a user's telephone number from the store terminal 400. At this time, it can be obvious that any person can be identified from the terminal 400 in addition to the telephone number, and any unique identification number that can be linked to the terminal of the individual, but is not limited to the telephone number.

The transmitter 320 may transmit a message including a link for access to the page provided by the integrated marketing service providing server 300 to the input telephone number. In this case, the page may be a web page, an app page, a program, or an application. In addition, the user may be reluctant to download and execute a program or application due to a computing resource problem or a networking resource problem of the smart phone, and thus may be available in an HTML-connected web page or app page. Of course, this does not preclude downloading an application or program.

The identification unit 330 may identify the user terminal 100 accessing the page through a link included in the message. At this time, the phone number of the user terminal 100, a unique identification code, etc. may be extracted, and the user may receive the information ordered from the store terminal 400 or the POS terminal 500 and store the mapping. For example, user A has ordered a caramel macchiato, and user A is holding the store terminal 400 and waiting for the coffee to come out. At this time, the store terminal 400 knows that the user A ordered the caramel macchiato, and when the beverage production for the order is finished, ring the bell to come to the user receiving coffee. In this case, when the user A inputs his / her phone number to the store terminal 400, the store terminal 400 has all the information of the user A-caramel macchiato-phone number: 010-1234-5678. Accordingly, when the user A accesses the page through a link, agrees to the terms of use of personal information, and creates an account, the store terminal 400 transmits the information he has to the POS terminal 500, POS terminal 500 is to provide this to the integrated marketing service providing server 300 to accumulate the user's information in the history.

At this time, the store terminal 400 is mostly used for short-range or WIFI network for the purpose of informing the waiting number in the store, the store terminal 400 satisfies the computing resources and networking resources that can directly access the Internet and transmit information. If so, it is also possible to transmit information directly to the server in the store terminal 400, which will not be excluded will be apparent.

The controller 340 may control the game to be played on the user terminal 100. At this time, it will also be possible to play the game on the store terminal 400. In this case, providing the game in the user terminal 100 and collecting only the phone number may be derived from the problem of personal information protection. In other words, when customized services or customized advertisements are intensified, users' behaviors are tracked and monitored only for profits of companies seeking profit, and smartphones store more personal information than online situations. This is because sensitive privacy issues can be highlighted.

Accordingly, the present invention collects only one piece of information, such as a telephone number, and resolves the procedure of collecting and agreeing minimum information by receiving consent before executing a game through the user terminal 100. At this time, the embodiment of the present invention, in addition to the server-side data collection method for collecting and sending the user's behavior data to the server to protect the user's personal information, by storing the user's behavior data on the user's computer to control it yourself Alternatively, you can use a client-side data collection method that can be deleted. This solves both issues of conflicting privacy and personalized advertising.

The provider 350 may provide the user terminal 100 with points corresponding to the result of the play and information of the affiliated store. In this case, the game played in the user terminal 100 may be a dice game, and the progress result of the dice game may be a game excluding the winning result. In other words, it provides a platform that can bring fun and interest to users who are used to giveaway games that are mostly "boom". Perceived Usefulness refers to the degree to which an individual believes he or she can use a particular system and improves the performance of his or her work or that he or she believes that the system will be effectively used for his or her task. In other words, it is a factor of how useful the consumers exposed to the cross promotion feel about the game genre or the game itself. According to the technology acceptance model, the intention and attitude to use a particular technology or service are influenced by the perceived usefulness factor of the user. Accordingly, one embodiment of the present invention provides a game without "failure", to structurally increase the acceptance of the game and cross-promotion, and has a good effect on the game use intention of the present invention through the usability experience To give. Therefore, by allowing the player to experience the usefulness of the mobile game through the cross-promotion service and contents, it can be extended to the acceptance of the game service.

At this time, the game is not limited to a dice game, any game that can be simply and intuitively recognized in the waiting time will be possible. In this case, a scenario for each game marketing domain may be provided. By recording and managing the data mining model and the result history once worked, it is possible to prevent rework in future data mining operations and to easily access similar problems. Can be configured. Scenarios can consist of nodes representing data mining processes and arcs representing the flow of data between processes. In addition, a large database may be added, which can be directly connected to a legacy database to process a large amount of data in real time, which is used for statistical data. This is because it is not a purified form, it takes a lot of time to prepare it.

Customizing unit 360, before receiving the user's telephone number from the store terminal 400 in the input unit 310, for the goods or service items ordered by the user from the point of Sale terminal (500) of the merchant (500) The information may be received by mapping the identification code of the store terminal 400. The customizer 360 may map and store information about the goods or service items ordered by the user and the information of the user terminal 100. In addition, as described above, the information on the goods or service items ordered by the user is accumulated and learned in the history log, the integrated marketing service providing server 300 is a plurality of user terminal 100 based on the learned results Merchants can extract and provide goods or services.

In this case, in order to provide a customized advertisement, characterization analyzing general characteristics of the data set, classification, extracting differential characteristics of different classes in the database classified by specific factors, and dictionary Clustering of similar data in a database in the absence of information, association rules for discovering correlations among concurrent transactions among multiple transactions, time series data (stocks, prices) Trend analysis to characterize the evolution of time-to-market, data, sales, and scientific experimental data, and perform pattern analysis to find specific patterns within large databases. can do. Of course, it is not limited to the analysis method mentioned above.

In addition, in order to provide a customized advertisement, the customizer 360 may include a decision tree, an association rule, a neural network, a sequence rule, and an episode rule. You can use Regression. In this case, the decision tree is a data mining algorithm that is frequently used for clustering, classifying, and predicting the results of data, and the association rule is a mining that finds strong associations between one item group and another item group. Neural network is a flexible nonlinear model that finds relationships or patterns between data with very complex structure. Such neural network model can be used for customer's credit evaluation, bad transaction search, medical diagnosis, and good quality. It can be applied to various fields including customer selection, various subjects of target marketing (DM, TM), etc., and to find and generalize hidden patterns for the purpose of prediction or classification of target variables. It may be implemented by a back propagation algorithm.

Sequence rule is a data mining technique that finds a sequence pattern by analyzing records for a certain period of time to identify trends, and episode rule finds a sequence pattern that frequently occurs in a certain order in a list of events that occur in a sequence of time. It is a data mining technique, and regression is a statistical technique for predicting data that does not exist as a value existing on a line by connecting such data with a line when a continuous number of data has a value.

For example, the user information is mainly composed of a sensing result of recording the surrounding situation and information recorded in a text or keyword form. First, the sensing result may be used for conversion to complex context information through data combination between heterogeneous sensors. For example, the determination of whether the user is walking, running, or moving to a vehicle may be inferred by applying rule-based learning techniques such as gyro and acceleration sensors, and 3G and GPS location information. The results collected in the form of general natural language text can be analyzed through the application of natural language processing techniques suitable for each language. In consideration of the computational processing speed of the mobile terminal, an analysis, spell check, and named-Entity extraction technique should be applied in an appropriate level. Considering the DB's search speed, CPU processing power, and memory usage, we can apply an appropriately sized word dictionary (Wordnet, Thesaurus) and an algorithm with relatively low complexity and response time.

As a result of the natural language processing process, keywords (unique nouns or topics) related to a user's recent interest may be output. However, this may be used in a mobile advertisement request, but in the present invention, two processes may be added. To be done.

First of all, it is a change analysis over time for each keyword. In other words, the user may change interests over time, and in consideration of this, the user should be able to select advertisements on the topics that are rapidly increasing in interest. For this purpose, the extraction frequency of each keyword is recorded over time. And it is necessary to perform trend analysis by keyword. The other is generalized keyword extraction through semantic analysis between keywords. The extracted keywords may be selected not related to the user's interest, and some keywords may be classified on a common theme. In addition, through semantic analysis, it is necessary to extract the user's actual interest as a generalization of semantics to common themes between keywords. In this process, generalized keyword extraction is a necessary function for protecting user personal information. If the extracted keyword is a keyword having a level of detail that violates the user's personal privacy, it may not be delivered to the advertising platform. Therefore, generalization of the meaning of keywords should be performed to prevent such personal information leakage.

Finally, in selected interest keywords, it is necessary to distinguish long term individual preferences and short term interests. In general, long-term personal preferences do not change over time, so once this information is acquired, there is no need to perform additional machine learning or analysis to acquire it. However, in the case of short-term concerns, the analysis should be carried out steadily through real-time analysis of the individual's surroundings and activity information in the mobile terminal, and immediately reflected in the advertisement.

The specific personal information acquired through the above process may be utilized when requesting advertisement mounting to the advertising platform. Since relevant keywords are used as input factors for proper advertisement selection, passing the keywords selected as an input value can receive a more relevant advertisement, and as a result, can provide a much higher click-through rate (CTR). However, the following matters (networking resources, computing resources) may be considered when analyzing the information collected by the mobile terminal.

That is, the amount of power consumed during the analysis of information, the delay time from the analysis of information to the extraction of interest, the accuracy of the information analysis result, the privacy issue of the information analysis result, and the like. If the data in the mobile terminal is processed only in the terminal, it is a problem to solve the trade-off of accuracy versus algorithm speed, but according to the recent changes in the mobile field, personalized cloud computing resources or specialized server systems may be utilized. Therefore, it is not limited to the above-mentioned matter listed.

The point manager 370 provides the points corresponding to the result played by the provider 350 and information of the affiliated store to the user terminal 100, and then points the user terminal 100 to the POS terminal 500 of the affiliated store. In case of using), the point terminal of the user terminal 100 may be provided to the force terminal 500, and an amount of the deducted point may be settled to the force terminal 500.

The integrated marketing service providing server 300 may provide a page including settlement, sales management, sales statistics analysis, member management, and inventory management to the POS terminal 500 of the affiliated store linked with the store terminal 400. In addition, the user terminal 100 outputs the provided points on the page accessed by the user's account, lists and outputs information on a plurality of affiliate stores that can use the points, and when any one of the affiliate stores is selected In addition, information including the business hours of the merchant, reviews, location information displayed on the map, tags, and images may be output.

In addition, the integrated marketing service providing server 300 determines that the affiliate store's POS terminal 500 is turned on and off, and when the payment information paid by the POS terminal 500 exists, it is determined that the affiliate store is in business hours. If the business hours and the determined business hours are different, sending a message confirming the error for the business hours to the POS terminal 500 of the merchant, if there is a correction for the error from the POS terminal 500, Updated information can be updated. In other words, business may be closed or business hours may change from time to time. Merchant owners have posted information on so many sites that it is not easy to change and difficult to manage.

Therefore, the integrated marketing service providing server 300 according to an embodiment of the present invention determines whether the sales information is generated, whether the POS terminal 500 is turned on, and when and how long It collects all the information about the information, and collects all the pages containing the merchant's information with search bots or search engines and changes them collectively. At this time, the integrated marketing service providing server 300 performs a monitoring process in real time or periodically, and if there is a changed business hours or information, it may update existing data.

Hereinafter, an operation process according to the configuration of the integrated marketing service providing server of FIG. 2 described above will be described in detail with reference to FIGS. 3 to 8. However, the embodiment is only any one of various embodiments of the present invention, but is not limited thereto.

Referring to FIG. 3, a user (customer, store visitor, etc.) enters a personal information collection agreement and a phone number through the store terminal 400. In this case, the store terminal 400 may expose an advertisement received from a separate affiliate store, or may receive an advertisement fee according to the exposed time or the number of clicks. Referring to FIG. 4, the user terminal 100 selects a link included in a message received from the integrated marketing service providing server 300 and accesses the link. Since the user terminal 100 can log in through a plurality of existing accounts, No input may be required. Of course, if the user does not have any account, but must be established, even this may be bothered by the user does not proceed, it can be implemented to be able to log in only by phone number.

Referring to FIG. 5, a user executes a dice game played on the user terminal 100. At this time, the type of the dice game is not limited, if the user terminal 100 is shaken to give an effect such as shaking the dice directly, give a shake value corresponding to the shaking direction and speed using an acceleration sensor, a gyro sensor, etc. This can have the same effect as rolling the dice. Of course, the result corresponding to the shake value may be provided as it is. Referring to FIG. 6, the user terminal 100 checks a game result and receives a point according to the game result. Referring to FIG. 7, when the user terminal 100 approaches a page to check his accumulated points, the user terminal 100 may check the entry tickets, points, gift certificates, coupons, and the like that the user terminal 100 may use. ), Where and what things are.

Meanwhile, referring to FIG. 8, the integrated marketing service providing server 300 may provide a POS program to the POS terminal 500, and may include information on application tickets, points used in stores, marketing costs, and additional revenue. It can be provided to check at a glance. Of course, it is not limited to the menu and structure mentioned above.

The matters that are not described for the integrated marketing service providing method using the terminal interworking between the game point based affiliate store and the user of FIG. 2 and FIG. 3 are the integrated marketing service using the terminal interworking between the game point based affiliate store and the user through FIG. 1. The description of the providing method may be easily inferred from the same or described contents, and thus descriptions thereof will be omitted.

FIG. 9 is a diagram illustrating a process of transmitting and receiving data between components included in an integrated marketing service providing system using a terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention. Hereinafter, an example of a process in which data is transmitted and received between each component will be described with reference to FIG. 9, but the present disclosure is not limited to the above-described embodiments, and is illustrated in FIG. 9 according to the various embodiments described above. It is apparent to those skilled in the art that the process of transmitting and receiving data may be changed.

Referring to FIG. 9, the integrated marketing service providing server 300 interoperates with the store terminal 400 and the POS terminal 500 (S9100), and transmits the information (S9200) to register the affiliated store by storing the information. (S9300).

On the other hand, when the order is received from the POS terminal 500 and the payment is made (S9400), the store terminal 400 outputs the sequence number and the menu in a FIFO method or a stack method (S9410), and displays the waiting screen ( S9420), when a phone number is input, transmits information such as a menu, a payment amount, a phone number, etc. to the integrated marketing service providing server 300 (S9440).

In this case, the integrated marketing service providing server 300 transmits a link to the user terminal 100 (S9500), and when the user terminal 100 accesses the link (S9510), plays a game (S9520), When the game is played (S9530), the results are fed back (S9540), and corresponding points are provided (S9550). At this time, as described above, it is assumed that the points are unconditionally paid, and no "knock" is provided.

On the other hand, the POS terminal 500, when trying to use the point in the user terminal 100 (S9560), confirms the point of the user with the integrated marketing service providing server 300 (S9570), when the point payment approval ( S9600 and S9700), the POS terminal 500 performs payment processing with points (S9810), and the integrated marketing service providing server 300 setstles the remaining amount or all amounts excluding fees periodically or in real time (S9900). ).

In addition, the POS terminal 500 may drive services such as accounting, financial management, settlement, sales management, point management, entry management, and inventory management through the integrated marketing service providing server 300 (S9910). The marketing service providing server 300 checks the store information using the data of the POS terminal 500 (S9920) and updates it (S9930).

The order between the above-described steps S9100 to S9930 is merely an example, and is not limited thereto. That is, the order between the above-described steps (S9100 ~ S9930) may be changed mutually, some of the steps may be executed or deleted at the same time.

The above-mentioned matters that are not described in the method of providing an integrated marketing service using the terminal interworking between the game point-based affiliate store and the user of FIG. 9 are integrated marketing service using the terminal interworking between the game point-based affiliate store and the user through FIGS. The description of the providing method may be easily inferred from the same or described contents, and thus descriptions thereof will be omitted.

FIG. 10 is a flowchart illustrating an integrated marketing service providing method using terminal interworking between a game point based affiliate store and a user according to an embodiment of the present invention. Referring to FIG. 10, the integrated marketing service providing server receives a user's telephone number from a store terminal (S1100).

In addition, the integrated marketing service providing server transmits a message including a link for access to the page provided by the integrated marketing service providing server to the input telephone number (S1200), and the page through the link included in the message. The user terminal connected to the terminal is identified (S1300).

In addition, the integrated marketing service providing server controls the game to be played on the user terminal (S1400), and provides a point corresponding to the result of the play and information of an affiliated store to the user terminal (S1500).

The matters that are not described for the method for providing an integrated marketing service using the terminal interworking between the game point-based affiliate store and the user of FIG. 10 are integrated marketing service using the terminal interworking between the game point-based affiliate store and the user through FIGS. 1 to 9. The description of the providing method may be easily inferred from the same or described contents, and thus descriptions thereof will be omitted.

The integrated marketing service providing method using a terminal interworking between a game point based merchant and a user according to an embodiment described with reference to FIG. 10 includes a record including instructions executable by a computer such as an application or a program module executed by a computer. It may also be implemented in the form of a medium. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, computer readable media may include all computer storage media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data.

The integrated marketing service providing method using a terminal interworking between a game point-based affiliated store and a user according to an embodiment of the present invention includes an application basically installed in a terminal (that is, a program included in a platform or an operating system basically mounted in the terminal). It may also be executed by the application (ie, a program) installed directly on the master terminal through an application providing server, such as an application store server, an application or a web server associated with the service. In this sense, the integrated marketing service providing method using a terminal interworking between a game point-based merchant and a user according to an embodiment of the present invention described above is implemented as an application (ie, a program) that is basically installed in a terminal or directly installed by a user. And a computer readable recording medium such as a terminal.

The foregoing description of the present invention is intended for illustration, and it will be understood by those skilled in the art that the present invention may be easily modified in other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as distributed may be implemented in a combined form.

The scope of the present invention is shown by the following claims rather than the above description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

Claims (10)

In the integrated marketing service providing method executed in the integrated marketing service providing server,
Receiving a telephone number of a user from a store terminal;
Transmitting a message including a link for access to a page provided by the integrated marketing service providing server to the input telephone number;
Identifying a user terminal accessing the page via a link included in the message;
Controlling a game to be played on the user terminal; And
Providing a point corresponding to the played result and information of an affiliated store to the user terminal;
Integrated marketing service providing method using the terminal interworking between the game point-based merchant and the user comprising a.
The method of claim 1,
Before the step of receiving the user's telephone number from the store terminal,
And receiving and mapping information on goods or service items ordered by the user from an POS terminal of a merchant and an identification code of the store terminal.
Method for providing an integrated marketing service using the terminal interworking between the game point-based merchant and the user to store the information on the goods or service items ordered by the user and the information of the user terminal.
The method of claim 2,
Information about the goods or service items ordered by the user is accumulated and learned in the history log,
The integrated marketing service providing server provides an integrated marketing service using a terminal interworking between a game point-based affiliate store and a user to extract and provide a plurality of affiliated goods or service items to the user terminal based on the learned result. Way.
The method of claim 1,
After providing the point corresponding to the result of the play and the information of the affiliated store to the user terminal,
Providing point details of the user terminal to the force terminal when the point is used at the user terminal in the POS terminal of the affiliated store;
Calculating the amount of money equal to the deducted point to the force terminal;
The method further comprises, integrated marketing service providing method using a terminal interworking between the game point-based merchant and the user.
The method of claim 1,
Wherein the store terminal is a terminal that outputs an alarm when the preparation of the goods or service items ordered by the user in conjunction with the force terminal, a game point-based merchant and the integrated marketing service providing method using the terminal interworking between the user.
The method of claim 1,
The game played on the user terminal is a dice game,
The result of the progress of the dice game is to exclude the result of the winning, integrated marketing service providing method using a terminal interworking between the game point-based merchant and the user.
The method of claim 1,
The integrated marketing service providing server is to provide a page including settlement, sales management, sales statistics analysis, membership management and inventory management to the POS terminal of the affiliated store linked with the store terminal, between the game point-based merchant and the user. Integrated marketing service providing method using terminal interworking.
The method of claim 1,
The user terminal outputs the provided point in the page accessed to the user's account,
Listing and outputting information on a plurality of merchants that can use the point;
When any one of the plurality of affiliates is selected, the information point including the operating time, reviews, location information, tags, and images displayed on the map, the affiliated terminal between the game point-based merchant and the user Integrated marketing service providing method using.
The method of claim 1,
The integrated marketing service providing server,
It is determined whether the merchant terminal is on / off of the POS terminal and payment information paid by the POS terminal, when the merchant terminal is in business hours,
If the operating time of the affiliated store and the determined operating time is different, and transmits a message confirming the error of the operating time to the POS terminal of the affiliated store,
If there is a correction for the error from the POS terminal, updating the business hours with the corrected information, game point based merchants and the integrated marketing service providing method using a terminal interworking between the user.
A computer-readable recording medium having stored thereon a program for performing a method for providing an integrated marketing service using a terminal interworking between a game point based affiliated store and a user according to any one of claims 1 to 9.

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