KR20180033656A - System for providing reward point using quest and method therefor - Google Patents

Abstract

The present invention relates to a system for providing a compensation point using a quest, which transmits a quest advertisement to a corresponding member terminal when approached within a predetermined distance of an advertiser store, and induces repurchase of a product by providing a compensation point in accordance with quest performance (purchase behavior of a product of an advertiser, and the like) of a corresponding member, and to a method thereof. The method of the present invention comprises: a step in which a member terminal joined as a member of a product quest periodically transmits location information of the member to an advertisement management server; a step in which the advertisement management server transmits a corresponding advertiser quest to the member terminal after searching for an advertiser store within a predetermined distance when the location information of the member is transmitted; a step in which the member terminal accepts a quest displayed on a background screen, purchases a product of a corresponding advertiser store in an offline store, and inputs an approval number of a purchase payment receipt to a corresponding application to be approved; a step in which the advertisement management server provides the corresponding member terminal with a compensation point as a result of the quest performance when the corresponding approval number is authenticated through a card company server; and a step in which the member terminal purchases and receives the product of the corresponding advertiser with the compensation point provided by the advertisement management server.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention < RTI ID = 0.0 > [0001] < / RTI &

The present invention relates to a reward point providing system, and more particularly, to a reward point providing system that transmits a quest advertisement to a corresponding member terminal when it is within a certain distance of an advertiser's store, The present invention relates to a system and a method for providing a reward point using a quest for inducing re-purchase of a product by paying a reward.

Various types of rewards are provided for purchasers 'purchasing behavior or service users' use of services. Such compensation may be provided by a variety of broker companies connecting between the buyer or service user and the seller or service provider. This type of compensation is performed in such a way that when the seller or service provider notifies the broker company of the purchase performance of the buyer or service user's service utilization, the broker company provides compensation to the buyer or the service user.

However, at this time, there is a possibility that manipulation of the purchase result may be performed by unification between the seller or the service provider and the buyer or the service user. For example, a service provider can offer a cheaper price on condition that the service user who visited through the broker's introduction site is not compensated, and the service user can accept such a proposal. In such a case, although the service user actually uses the broker company, the purchase result through the broker company is lost. Broker companies that receive a certain percentage of the sales generated by their introduction as a commission have a problem that their sales may be reduced due to omission of such purchasing results.

In addition, a so-called social commerce is provided in which a plurality of parties are gathered and the price of the service becomes low.

According to such a social commerce, a plurality of customers purchase coupons in advance to use a predetermined service, and use the services at a low price in a manner of presenting such coupons (or confirming coupon issuance numbers). Because the costs paid by customers using coupons are considerably lower than those paid by regular customers, it is possible that store owners will discriminate against customers using social commerce and consumers. Due to these problems in using the service, the complaints of customers using the social commerce are increasing.

In addition, coupons purchased through a social commerce company are usually given an expiration date. If the coupon is not used after the purchase of the coupon, or if the buyer can not use the coupon because his or her personal circumstances do not permit it Lt; / RTI > In such cases, refunds may be possible, but policy refunds may not be allowed. It is also common for small amounts to be left without a refund. These problems can reduce the economic benefits of social commerce from using services at lower prices.

Korean Patent Laid-Open Publication No. 2015-0109311 (Oct. 1, 2015) Korean Patent Registration No. 10-1287857 (2013.07.15)

Accordingly, an object of the present invention is to provide an apparatus and method for transmitting a quest advertisement to a corresponding member terminal when a user approaches within a predetermined distance of an advertiser's store, and paying a reward point according to a quest execution of the member And to provide a reward point providing system and a method thereof.

Another object of the present invention is to provide an advertisement of an advertiser in the form of a game in the form of a game, pay a reward point after purchase, increase the advertising value due to interest from the user and re- Point providing system and method therefor.

A method for providing a reward point using a quest to solve such a problem includes the steps of: (a) periodically transmitting a location information of a member terminal, which is a member of a quest item, to an advertisement management server; (b) when the location information of the member is transmitted, the advertisement management server searches the advertiser's store within a predetermined distance and transmits the advertiser's quest to the member terminal; (c) the member terminal accepts the quest displayed on the background screen, purchases the product of the advertiser's store offline, receives the approval number of the purchase payment receipt in the application and receives approval; (d) when the approval number is authenticated through the card issuer server, the advertisement management server provides the reward point according to the quest execution result to the member terminal; And (e) the member terminal purchases and receives the commodity of the advertiser at a reward point provided by the advertisement management server.

The advertisement displayed on the member terminal is a shadow advertisement provided on the background screen, and is delivered only to the member who accepted the shadow advertisement. The advertisement management server tracks the position of the subscription member terminal, The background screen of the member terminal is automatically changed to the quest screen.

In another aspect of the present invention, there is provided a reward point providing system using other quests, including a member terminal for receiving advertisement information as a background screen, and an advertisement management server for providing a reward point for purchasing an advertisement item to the member terminal Wherein the advertisement management server comprises: an advertiser setting unit for receiving and storing store location information on an advertiser's product, a quest, and an offline store; A store information providing unit periodically receiving location information of a member terminal, searching for an advertiser store within a predetermined distance according to member location information, and transmitting the advertiser's quest to a member terminal; A point providing unit for providing a reward point according to a quest execution result to the member terminal when the approval number of the purchase payment receipt according to the quest execution result of the member terminal is authenticated through the card company server; And a merchandising unit for providing a coupon corresponding to the merchandise to the member terminal when the merchandise of the specific advertiser is purchased online as a reward point.

Accordingly, in the present invention, when a user approaches a certain distance within a certain distance of the advertiser's store, a quest advertisement is transmitted to the corresponding member terminal, and a quest to induce repurchase of the product by paying a reward point in accordance with the quest execution To provide a reward point providing system and a method thereof.

Another object of the present invention is to provide an advertiser's advertisement in the form of a game in the form of a game, and pay a reward point after purchasing, thereby enhancing the advertising value and selling rate of the user due to inducement of interest and repurchase of the product.

1 is a diagram illustrating a system for providing a reward point using a quest according to an embodiment of the present invention.
2 is an exemplary view showing a detailed configuration of the advertisement management server of FIG.
FIG. 3 is a flowchart illustrating all the operations of a point providing system using a quest according to an embodiment of the present invention.
4 is a diagram showing a quest advertisement displayed on the background screen of the member terminal.
5 is a view showing details of the quest.
6 is a diagram showing various quest advertisements.
7 is a view showing a screen for inputting an approval number when completing the quest completion.
8 is a view showing cache quest information for each member recorded in the point database.

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings. It is to be understood that the embodiments and terminology used herein are not intended to limit the invention to the particular embodiments, but are to be construed to cover various modifications, equivalents, and / or alternatives of the embodiments.

FIG. 1 is a view showing a reward point providing system using a quest according to an embodiment of the present invention, and FIG. 2 is an exemplary view showing a detailed configuration of the advertisement management server of FIG.

The reward point providing system includes a member terminal 10, an advertiser terminal 30, a card issuer server 50, and an advertisement management server 100.

After the user installs the quest application provided by the advertisement management server 100, the member terminal 10 subscribes as a member through procedures such as advertisement of the background screen. The member terminal 10 periodically collects position information via GPS or a base station and wirelessly transmits the collected position information to the advertisement management server 100 together with the terminal information. The member terminal 10 may be a mobile terminal such as a smart phone, a tablet PC, or the like capable of location measurement, wireless Internet, and input / output.

The advertiser terminal 30 accesses the advertisement management server 100 and inputs store location information on goods, quests, and off-line according to a predetermined registration procedure. The advertiser terminal 30 can pay the advertisement fee to the advertisement management server 100. [

When the purchasing information such as the approval number, the card settlement date, the settlement product, the number of the payment items, and the like recorded in the receipt after the purchase of the commodity from the member is transmitted, the card issuer server 50 authenticates the actual card usage details of the member, To the management server (100). The member can input the purchase information into the quest advertisement application installed in the mobile terminal and transmit it to the card issuer server 50.

The advertisement management server 100 transmits the quest of the advertiser located in the advertisement zone to the member terminal 10 entering the advertisement zone and transmits the quest of the member to the advertisement management server 100 at the time of performing the quest of the member Pay the corresponding reward points so that they can be repurchased. Here, the quest may be an advertisement instructing the advertiser to purchase a specific commodity in a mission or an action to be performed by the member (user).

2, the advertisement management server 100 includes a communication unit 110, a database 130, a membership setting unit 151, a store information providing unit 153, a point providing unit 155, A main processor 150 having a provisioning unit 157, and the like.

The communication unit 110 performs data conversion and amplification so as to enable mutual communication with the member terminal 10, the advertiser terminal 30, and the card issuer server 50 through a predetermined wireless communication network or a wired communication network.

The database 130 stores a database containing information such as an advertiser's name, merchandise, quest, and store location, information such as a member's name, e-mail, password, date of birth, telephone number of the mobile terminal, And a point database in which information such as a reserved quest, a quest completion, a reward point, and a purchase history of each member is stored.

Meanwhile, the member setting unit 151 of the main processor 150 is configured to receive user information and advertiser information, respectively, and store the information in the database 130. The member information is information such as a name, a date of birth, a telephone number of a mobile terminal, a background advertisement, and a contract agreement, and the advertiser information includes product information, a quest, and a shop location information on the offline.

The store information providing unit 153 periodically receives the location information of the member terminal 10 and searches the database 130 for the advertiser's store within the set distance according to the location information of the member And transmits the quest to the member terminal (10). If the member terminal 10 is located outside the advertisement area, the user does not transmit the quest, and if the advertisement area is within the range of about 100 meters based on the advertiser's store, the user transmits the quest.

The point providing unit 155 is configured to provide the reward points according to the quest execution result to the member terminal 10 when the authorization number of the purchase payment receipt according to the result of the quest execution of the member is authenticated through the card issuer server 50 have. The point providing section records the reward point providing information in the point information database 130 together with the member information.

The commodity offering unit 157 is configured to provide a merchandise corresponding to a commodity or commodity to the member terminal 10 from the corresponding advertiser when the member terminal 10 purchases the commodity of the specific advertiser with the reward point provided or paid . The merchandise providing unit records the merchandise or voucher for the reward point in the point information database 130. In the above description, the commodity may be the commodity of the advertiser or the commodity of another affiliate. Of course, since the merchandise is purchased as a reward point, the advertisement management server 100 pays the amount corresponding to the reward point to the advertiser and the affiliate.

Here, when the location information is received from the mobile terminal 10 of the member, the store information providing unit 153 of the advertisement management server 100 searches the member database 130 to determine whether the user agrees with the background screen advertisement, Only the member who accepts the quest advertisement will be delivered. The advertisement of the quest may be transmitted from the advertisement management server 100 to the terminal of the corresponding member through the wireless communication network, but may also be transmitted by the broadcasting method using the beacon at the advertiser's store. In the case of using the beacon, the receipt or non-receipt will be determined according to the setting state of the application installed in the mobile terminal of the member. That is, the broadcast advertisement will be received and displayed as a background screen only when the application of the mobile terminal is set to receive the acceptance of the background screen advertisement.

In this way, the advertisement management server 100 tracks the position of the member terminal 10 and controls the background screen of the member terminal 10 to automatically change to the quest screen when entering the advertisement area of the registered advertiser.

FIG. 3 is a flowchart illustrating an overall operation of a point providing system using a quest according to an embodiment of the present invention, and will be described with reference to FIGS. 4 to 8. FIG.

First, the advertiser terminal 30 accesses the advertisement management server 100 and registers the advertiser information after the advertisement contract (S1). The advertiser information may include a quest, product information (a product that can be purchased by a quest), location information of an offline store (address), and the advertisement management server 100 stores advertiser information input from the advertiser terminal 30 into a database 130) (S2). Here, the quest may be a fulfillment mission that includes any one of the merchandise name, type and number that the member should purchase at the advertiser's store.

The advertisement management server 100 also stores the corresponding member information in the member database 130 when the background screen advertisement agreement, agreement of terms and personal information are input from the member terminal 10 in which the quest application is installed (S3, S4) . The personal information may be at least one of a name, an e-mail, a password, a resident number / date of birth, and a mobile phone number.

Then, the member terminal 10 measures position information through GPS or base station information, and then periodically transmits the member position to the advertisement management server 100 (S5). The GPS information consists of latitude and longitude as GPS coordinates, and latitude and longitude can be measured up to 3 decimal places. In addition, location coordinates can be obtained by triangulation using three base station information and signal strength. The position coordinates thus obtained can be wirelessly transmitted to the advertisement management server 100 periodically together with the measurement time and the member terminal 10 information. These functions are performed automatically by the Quest application.

Then, the advertisement management server 100 searches the advertiser database 130 for an advertiser's store within a predetermined distance, for example, 300m based on the location information (coordinates) of the member, and transmits the quest advertisement of the advertiser to the member terminal 10 (S6 to S8). Here, if there are a plurality of advertiser shops within the set distance, the quest advertisement is sequentially transmitted from the store closest to the member location, or the quest advertisement of the corresponding product is transmitted considering the preference using the previous purchase information of the member recorded in the database 130 . When the location information is received from the member terminal 10, the advertisement management server 100 searches the member database 130 to determine whether the user agrees with the background screen advertisement, and transmits the advertisement only to the member who has accepted the advertisement do. The quest advertisement may be transmitted from the advertisement management server 100 to the corresponding member terminal 10 via the wireless communication network, but may also be transmitted by the broadcasting method using the beacon at the advertiser's store. In the case of using the beacon, the reception status will be determined according to the setting state of the quest application installed in the member terminal 10. [ That is, the broadcast advertisement will be received and displayed as a background screen only when the application of the member terminal 10 is set to the reception agreement of the background screen advertisement.

When the quest advertisement is received from the advertisement management server 100, the member terminal 10 displays the advertisement information on the background screen as shown in FIG. 4 (S9). That is, the advertisement management server 100 tracks the position of the member terminal 10 and transmits a quest advertisement to the member terminal 10 when entering the registered advertiser location point, and the quest application automatically changes the background screen to the quest advertisement screen . At this time, a 'conversion' button for viewing an advertisement other than advertisement information as a background screen and a 'view' button for executing a quest are displayed together. Here, when the user clicks the " view " button, the quest details for the store's reciprocal (NPC), quest (mission and goal), reward point and map are displayed as shown in FIG. In the embodiment of the present invention, a quest advertisement is displayed as a background screen. However, after a predetermined function button (a reserved quest, a location-based surrounding advertiser, an execution quest, a reward point, etc.) is implemented using a widget program, The quest application may be configured to be called.

Of course, if a 'switch' button is selected, another quest advertisement as shown in FIG. 6 may be displayed. Basically, the quest advertisement may be a store name (NPC), a reward point (QP), a distance from the current location, and a quest information, and the description of each item in FIG. 6 is shown in Table 1 below. The quest application may be classified into, for example, a login, a main, an option, a quest, an advertiser (NPC), and a store. Login can be made up of terms and subscription items, and main is My Page (My Quest, My Quest Completed, Mybag Products, My Quest Deletion, My Quest Information), My Location, My Location Search ≪ / RTI > The options can be configured with environment setting functions, and the quests can be composed of a quest classification (quest, quest search, quest information). The NPC can be composed of NPC classification (NPC, NPC search, NPC information, NPC quest, NPC product), and the store can be composed of goods.

number Item Explanation One Back btn Go to page that called my page when touching 2 Hold QUEST tab Enable this tab when entering this page (default)
Go to my quest page _ when you touch 3 Complete QUEST tab Go to my quest page _ when done with touch 4 One Condition icon It refers to the status of the quest.
This can be specified in the Admin page.
The status is as follows: NEW / HOT / EVENT / QEUST 2 Contents text The TEXT specified on the Admin page is displayed.
'''PURPOSE''(B)
When QUEST TITLE is long, it is wrapping automatically. 3 Reference box Composed of '''BOX''
-REWORD BOX: Displays the amount of QP compensation
-DISTANCE BOX: Show distance from my location
The REWORD BOX is specified in the Admin page. 4 NPC Name text You can specify the affiliate name registered on the Admin page. 5 BI image The registered BI is displayed on the Admin page. 6 NPC image The registered NPC image is displayed on the Admin page.

The user then accepts the quest fulfillment, visits the specific advertiser's store directly for the quest execution, and purchases the item requested in the quest. After receiving the purchase payment receipt according to the result of the quest fulfillment, the approval number of the receipt is input to the quest application as shown in FIG. 7 and is transmitted to the advertisement management server 100. At this time, the member terminal 10 wirelessly transmits the membership information together with the approval number to the advertisement management server 100 (S10, S11).

Then, the advertisement management server 100 transmits the authorization number, the card settlement date, the payment product, and the payment commodity inputted from the member terminal 10 to the card company server 50 to request authentication, and the authentication from the card company server 50 Upon completion, the authentication result is transmitted again (S12 to S14).

When authentication of the approval number is completed, the advertisement management server 100 transmits the reward point corresponding to the approval result to the corresponding member terminal 10 and dispenses the reward point (S15). Then, the advertisement management server 100 stores the reward points (QP) paid to the members in the point database 130 for each member and records them. 8 shows the cache quest information for each member recorded in the point database 130. The meaning of each information is shown in Table 2 below.

number Item Explanation One Menu btn Calls my page when touching. 2 My Location box Displays the 'My Location' that you set.
On the first connection, "Please set my location" is displayed.
Go to My Location page when touching 3 Holding QP box Displays the number of QPs currently held by the user. (Using thousands separator) 4 My reserve quest box Displays the number of quests currently in my quest page_request. (Using thousands separator)
Go to my quest page _ when you touch 5 My Finish quest box Displays the number of quests currently on my quest page _ complete. (Using thousands separator)
Go to my quest page _ when done with touch 6 BEST QUEST banner The quests specified on the Admin page are exposed.
When touching, go to the quest information page 7 BEST NPC banner The NPC specified on the Admin page is exposed.
Go to NPC information page when touching

When the member terminal 10 accesses the advertisement management server 100 and purchases a product of a specific advertiser as a reward point accumulated in the advertisement management server 100, the advertisement management server 100 transmits a gift certificate Is provided from the corresponding advertiser. The advertisement management server 100 stores and records the commodity or the voucher in the point database 130 for each member when the commodity or voucher is purchased. In the above description, the commodity may be the commodity of the advertiser or the commodity of another affiliate. Of course, since the merchandise is purchased as a reward point, the advertisement management server 100 pays the amount corresponding to the reward point to the advertiser and the affiliate partner (S16 to S18).

As described above, according to the present invention, the user can enjoy interest by promoting the sales of the product by the advertisement method, and by encouraging the re-purchase of the product by paying the reward point after purchase, the consumption can be activated. In addition, based on the location of the user, it is possible to increase the possibility of performing the advertisement according to the location of the advertiser in the vicinity.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications and variations will be apparent to those skilled in the art.

10: Member terminal 30: Advertiser terminal
50: card company server 100: advertisement management server
110: communication unit 130: database
150: main processor 151: member setting section
153: Store Information Offering 155: Point Offering
157: Product Offering

Claims (8)

(a) a member terminal joining as a member of a product quest periodically transmits its location information to an advertisement management server;
(b) when the location information of the member is transmitted, the advertisement management server searches the advertiser's store within a predetermined distance and transmits the advertiser's quest to the member terminal;
(c) the member terminal accepts the quest displayed on the background screen, purchases the product of the corresponding advertiser store offline, receives the approval number of the purchase payment receipt in the application and receives approval;
(d) when the approval number is authenticated through the card issuer server, the advertisement management server provides the reward point according to the quest execution result to the member terminal; And
(e) the member terminal purchases and receives a commodity of a corresponding advertiser with a reward point provided by the advertisement management server.
The method according to claim 1,
Wherein the advertisement displayed on the member terminal is a shadow advertisement provided on the background screen, and the advertisement is transmitted only to the member who accepted the shadow advertisement.
The method according to claim 1,
Wherein the advertisement management server tracks the location of the subscription member terminal and controls the background screen of the member terminal to automatically change to the quest screen when entering the registered advertiser location point.
The method according to claim 1,
Wherein the quest is an execution task that includes any one of a product name, a type, and a number of items to be purchased by a member in a shop of the corresponding advertiser.
The method according to claim 1,
Wherein the advertiser's goods, quests, and store location information (offline) are stored in advance in the advertisement management server.
A system having a member terminal receiving advertisement information as a background screen and an advertisement management server providing a reward point for purchase of an advertisement product to the member terminal,
The advertisement management server comprises:
An advertiser setting unit for receiving and storing store location information on an advertiser's product, a quest, and an offline store;
A store information providing unit periodically receiving location information of a member terminal, searching for an advertiser store within a predetermined distance according to member location information, and transmitting the advertiser's quest to a member terminal;
A point providing unit for providing a reward point according to a quest execution result to the member terminal when the approval number of the purchase payment receipt according to the quest execution result of the member terminal is authenticated through the card company server; And
And providing a coupon corresponding to the commodity to the member terminal when the member terminal purchases the commodity of the specific advertiser online at a reward point.
The method of claim 6,
Wherein the advertisement management server delivers the quest advertisement only to the member who accepted the shadow advertisement of the background screen.
The method of claim 6,
Wherein the advertisement management server tracks the location of the subscription member terminal and controls the background screen of the member terminal to automatically change to the quest screen when entering the registered advertiser location point.

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