KR102606181B1 - Electronic commerce system - Google Patents

Abstract

The present invention relates to an e-commerce system including a buyer terminal and a central server that sells a prepared product to the buyer in response to a purchase request from the connected buyer terminal, wherein the buyer terminal is placed on the product or the packaging material of the product. The displayed unique identification code is recognized and connected to the central server, and the central server generates purchase history information of the product for the buyer based on the unique identification code, and points corresponding to the number of recognition times for the unique identification code. is granted to the buyer, and the central server allows payment using the already accumulated points if there is a request to repurchase the product from the buyer, and generates repurchase history information for the product upon completion of payment. In addition, the central server provides an e-commerce system characterized in that, only when the repurchase history information is available, additional points are granted to the buyer corresponding to the number of recognitions for the additional unique identification code.

Description

Electronic commerce system {ELECTRONIC COMMERCE SYSTEM}

The present invention relates to an electronic commerce system, and more specifically, to an electronic commerce system that accumulates points when a buyer purchases a product and allows the buyer to use the accumulated points when repurchasing the same product.

Recently, with the development of Internet technology, there is a rapid transition from the existing offline method of purchasing products to an online method of purchasing products. At the same time, the development and distribution of terminals has progressed rapidly, allowing sellers to sell products online through websites, etc. is prepared, and the buyer is purchasing the already prepared product.

This method of selling products online has the advantage of allowing buyers to order and purchase products conveniently because it is easy to compare multiple products or search for various products without having to purchase the product in person.

Conversely, from the seller's point of view, there is an advantage in that the product can be advertised to a large number of buyers in a short period of time, and the distribution structure of the product can be simplified to provide the product to buyers at a lower price.

Due to these advantages, numerous platforms for selling or purchasing products have been created recently.

A large number of product trading platforms are emerging, and a large number of sellers selling the same product are also appearing, so after a buyer purchases a product from a seller, he or she has to repurchase the same product from the same seller. The rate is very low.

Therefore, a method to solve this problem is required.

KR 10-2011-0082912 A KR 10-2018-0033656 A

The present invention aims to provide an e-commerce system that can induce buyers to repurchase the same product and can also control the buyer's product consumption history.

As a means to solve the above-mentioned technical problem, the present invention is an e-commerce system including a purchaser terminal and a central server that sells ready-made products to the purchaser in response to a purchase request from the connected purchaser terminal, wherein the purchaser The terminal recognizes the unique identification code displayed on the product or the packaging material of the product and connects to the central server, and the central server generates purchase history information for the product for the buyer based on the unique identification code. , points are granted to the buyer according to the number of times the unique identification code is recognized, and the central server allows payment using the already accumulated points if there is a request to repurchase the product from the buyer. Upon completion, repurchase history information for the product is generated, and the central server grants additional points to the buyer equal to the number of recognitions for the additional unique identification code only when there is repurchase history information. Provides a commercial transaction system.

According to one embodiment, the central server may not grant additional points to the buyer if there is no repurchase history information for the product of the buyer even if the buyer terminal recognizes the unique identification code.

According to one embodiment, the product consists of a plurality of small packaged foods, and the unique identification code is provided for each small packaged food, and the central server awards points for each small packaged food according to the number of recognition times for the unique identification code. It is granted cumulatively to the buyer, but the total accumulated points may be less than or equal to the points preset for the product.

According to one embodiment, the product consists of a plurality of small packaged foods, and the unique identification code may be provided so that the purchaser terminal can recognize it by cutting or modifying the packaging material of the small packaged foods.

According to one embodiment, the unique identification code is printed on the packaging material of the small packaged food, and different parts of the unique identification code are on each of the front and back sides of the packaging material of the small packaged food based on the perforation line of the packaging material of the small packaged food. This may be printed.

According to one embodiment, the unique identification code is printed on the packaging material of the small packaged food, and a portion of the packaging material of the small packaged food on which the unique identification code is printed is folded and attached and hidden, and the small packaged food is consumed. For this purpose, the unique identification code may be exposed when the attached portion of the packaging material of the small packaged food is unfolded.

According to one embodiment, the central server may control the purchaser's consumption history of the small packaged food based on whether or not the unique identification code is recognized.

According to one embodiment, the central server may determine whether the purchaser has not consumed the small packaged food based on the consumption history and a preset schedule, and may transmit an alarm signal to the purchaser terminal when the packaged food has not been consumed.

According to one embodiment, the packaging material of the product is a box-shaped packaging material that is opened on one side, and some of the unique identification codes are provided on the outer side of the packaging material of the product, which is flipped when opened, and the unique identification code is provided on the opening side of the product packaging material. Another part of the symbol may be provided on an unsealed neighboring surface forming the same plane as the unsealed surface, among surfaces neighboring the unsealed surface.

According to one embodiment, the packaging material for the product is a packaging material that includes a bottle cap and a bottle body that is opened by the bottle cap, and some of the unique identification codes and another part are printed on at least one printing paper, and the bottle cap is Only by opening, some of the unique identification codes and another part can be arranged adjacent to each other and made recognizable by the purchaser terminal.

According to one embodiment, if the central server recognizes the unique identification code by the purchaser terminal, it may request a questionnaire response about the product from the purchaser terminal before granting points to the purchaser.

The e-commerce system according to the present invention can induce direct repurchase of the same product by the buyer by granting points to the buyer but limiting the granting or use of the points.

In addition, points can be given to the buyer only when the buyer consumes the product, for example, only when the buyer consumes small-packaged food, thereby indirectly encouraging the buyer to consume the product.

In addition, the central server can control the shopping mall buyer's product consumption history, and when the buyer does not consume the product, for example, if the buyer does not consume small-packaged food, an alarm signal is sent to the buyer to monitor the buyer's product consumption. It can be induced.

1 is a configuration diagram of an e-commerce system according to an embodiment of the present invention.
2A to 2C are diagrams showing examples of unique identification codes according to an embodiment of the present invention.
Figure 3 is a step-by-step flowchart of a method of operating an e-commerce system according to an embodiment of the present invention.
Figure 4 is a diagram illustrating step by step the process of the central server deciding whether to grant points to the purchaser according to an embodiment of the present invention.
Figure 5 is an example diagram of a monitoring screen for a buyer's product consumption history in an e-commerce system according to an embodiment of the present invention.
Figure 6 is an example diagram of a screen requesting a questionnaire response from a buyer in an e-commerce system according to an embodiment of the present invention.

Hereinafter, embodiments disclosed in the present specification will be described in detail with reference to the attached drawings. However, identical or similar components will be assigned the same reference numbers regardless of reference numerals, and duplicate descriptions thereof will be omitted. The suffixes “unit” and “unit” for components used in the following description are given or used interchangeably only for the ease of preparing the specification, and do not have distinct meanings or roles in and of themselves. Additionally, in describing the embodiments disclosed in this specification, if it is determined that detailed descriptions of related known technologies may obscure the gist of the embodiments disclosed in this specification, the detailed descriptions will be omitted. In addition, the attached drawings are only for easy understanding of the embodiments disclosed in this specification, and the technical idea disclosed in this specification is not limited by the attached drawings, and all changes included in the spirit and technical scope of the present invention are not limited. , should be understood to include equivalents or substitutes.

Terms containing ordinal numbers, such as first, second, etc., may be used to describe various components, but the components are not limited by the terms.

The above terms are used only for the purpose of distinguishing one component from another.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

Singular expressions include plural expressions unless the context clearly dictates otherwise.

In this specification, terms such as “comprise” or “have” are intended to indicate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

1 is a configuration diagram of an e-commerce system according to an embodiment of the present invention.

As shown in Figure 1, the e-commerce system according to an embodiment of the present invention sells a purchaser terminal 10 and a product already prepared according to an order or purchase request of the connected purchaser terminal 10 to the purchaser. It may include a central server 30.

At this time, the product sold to the buyer through the central server 30 may be prepared by the seller through the seller terminal 20, but may be registered by the central server 30 on its own rather than through the seller terminal 20, In this regard, the present invention is not particularly limited.

Buyers can access the central server 30 using the buyer terminal 10, and sellers can access the central server 30 using the seller terminal 20.

As an example, the central server 30 may provide a list of already prepared products registered through the seller terminal 20 at the request of the buyer terminal 10, and then the order or purchase request of the buyer terminal 10. Accordingly, the seller terminal 20 delivers the target product for which there is an order or purchase request to the buyer, so that sale and purchase of the product can be performed.

Below, we will look at each component in detail.

The buyer terminal 10 is a terminal operated by a buyer who wishes to purchase a product. The type of terminal of the buyer terminal 10 is not particularly limited, but the user can use a mobile phone, a smart phone as well as a fixed terminal such as a PC (personal computer). Smartphones, laptop computers, digital broadcasting terminals, PDAs (personal digital assistants), PMPs (portable multimedia players), slate PCs, tablet PCs, ultrabooks, etc. It may be the same mobile terminal.

Among the terms used in this specification, the user who operates or uses the purchaser terminal 10 is a buyer as an entity who wishes to purchase a product, but since he or she is an orderer who orders a product, the terms buyer and orderer may be used interchangeably.

The buyer terminal 10 can receive a search input to search for a product from the buyer, and accordingly, the buyer terminal 10 can make a search request to the central server 30 based on the buyer's search input. In response to the search request, the buyer terminal 10 can receive search results from the central server 30, and using the received search results, the buyer orders or orders at least one product using the buyer terminal 10. Payment can be made for purchased products.

Here, the search input may be a word or image entered by the buyer to search for a product, and may include various keywords, including product name or product type, as specific examples.

Meanwhile, the seller terminal 20 corresponding to the buyer terminal 10 is a terminal operated by a seller who wants to sell a product. The terminal type of the seller terminal 20 may also be a fixed terminal or a mobile terminal. The present invention is not particularly limited.

The seller terminal 20 may request registration of various information or descriptions of the product the seller wishes to sell to the central server 30 in order to sell the product to a buyer who is not normally specified.

In response to the registration request, the central server 30 can store the product the seller wants to sell in a storage unit (not shown), and in response to a search request from the buyer terminal 10, the search results are sent to the buyer using the buyer's search input. It can be provided to the terminal 10. At this time, the central server 30 can provide the product or information or explanation about it to the buyer terminal 10, and then allow the buyer to order and pay for the product.

Meanwhile, below, with reference to the drawings, we will look in detail at the operation process between the buyer terminal 10, the seller terminal 20, and the central server 30 of the e-commerce system according to an embodiment of the present invention.

Figure 3 is a step-by-step flowchart of a method of operating an e-commerce system according to an embodiment of the present invention.

As shown in Figure 3, the buyer terminal 10 according to an embodiment of the present invention connects to the central server 30, orders and pays for products already prepared in the central server 30, and delivers the product. You can purchase it.

After receiving the purchased product, the buyer can use the buyer terminal 10 to recognize the unique identification code displayed on the product or its packaging.

Here, the unique identification code according to an embodiment of the present invention may include product information that can specify the product and connection information to the central server 30, and the buyer terminal 10 uses the unique identification code. When recognized, it is possible to access the central server 30 using the connection information read from the unique identification code.

In this way, when the buyer terminal 10 is connected to the central server 30 through the unique identification code, the central server 30 determines that the buyer has consumed the product using the product information included in the unique identification code. can do. At this time, in order for the central server 30 to determine whether the buyer has consumed the product, the central server 30 can use buyer information (for example, login information, etc.) that can specify the buyer. .

Here, the present invention does not specifically limit the type or form of the unique identification code, but may be a QR code or barcode having a predetermined area according to an embodiment of the present invention.

In order to recognize this unique identification code, the purchaser terminal 10 may include a camera to obtain a captured image of the subject.

Meanwhile, Figures 2A to 2C are diagrams showing examples of unique identification codes according to an embodiment of the present invention.

As shown in FIGS. 2A to 2C, the unique identification codes 100, 110 to 160 may be, for example, QR codes and may be displayed on products or their packaging materials.

The buyer can photograph the unique identification code (100, 110-160) using the buyer terminal 10, and the buyer terminal 10 can recognize the unique identification code using the captured image. The specific method for the purchaser terminal 10 to recognize the unique identification code may follow a known method, and the present invention is not particularly limited thereto.

The central server 30 can determine that the buyer has consumed the product, that is, a product with a unique identification code, based on the information read from the unique identification codes 100, 110 to 160 by the buyer terminal 10. So that the unique identification code (100, 110 ~ 160) can be displayed on the product packaging material (1).

According to one embodiment, the unique identification code 100 may be displayed on the inner side of the product packaging material 1 rather than the outer side of the product packaging material 1, as shown in FIG. 2A. In other words, it is desirable for the central server 30 to determine that only the purchaser who took a photo of the unique identification code displayed on the inner side of the product packaging material 1 when it was opened has consumed the product.

However, as shown in Figure 2a, if the packaging material (1) of a packaged product contains multiple individually packaged small packaged foods, when the individually packaged packaging material (2) is opened, the buyer may purchase the product. Since it is desirable to determine that the product has been consumed, in this case, the unique identification codes (110 to 130) are preferably displayed on the individually packaged packaging material (2).

Here, the small packaged food may refer to a health functional food (lactic acid bacteria, iron supplement, etc.) in the form of a powder sealed within the packaging material 2 of a small packaged food such as a stick.

In the end, the buyer can take pictures through the buyer terminal 10 using the unique identification codes (110 to 130) provided on each packaging material (2) of the small packaged food as the subject, and the buyer terminal (10) captures the unique identification codes (110 to 130) provided on each packaging material (2) of the small packaged food. When accessing the central server 30 based on the information read from 130), the central server 30 can determine that the buyer has consumed or consumed the small packaged food.

Accordingly, the central server 30, based on the information read from the unique identification codes (110 to 130) provided for each packaging material (2) of the small packaged food, identifies the corresponding purchaser as many times as the unique identification codes (110 to 130) are recognized. It can be determined that the relevant small packaged food (or health functional food) has been consumed (or ingested).

However, as will be described later, since the central server 30 can grant points to the purchaser when it determines the purchaser's consumption behavior, there is a problem that the purchaser's abusing behavior may occur. In other words, even though the purchaser did not consume (or ingest) the packaged food (or health functional food), the purchaser can obtain points simply by photographing the unique identification code (110 to 130) using the purchaser terminal (10). Because you can.

Therefore, it is preferable that the unique identification codes 110 to 130 according to an embodiment of the present invention are provided so that they can be recognized by the purchaser terminal 10 by cutting or deforming the packaging material 2 of the small packaged food.

According to a specific embodiment, the unique identification codes 110 to 130 may be displayed on the perforation line 21 of the packaging material 2 of the small packaged food, and the packaging material 2 is cut along the perforation line 21 by the purchaser. It is desirable to provide a unique identification code (110 to 120) that can be recognized by the purchaser terminal (10) only when this is done.

As shown in Figure 2a (b), a unique identification code (110 ~ 120) may be printed on the packaging material (2) of the small packaged food, and in this case, the unique identification code (110 ~ 120) is the packaging material (2) of the small packaged food. ) may be composed of parts (110 to 120) divided based on the perforation line (21), and each part (110 to 120) of the unique identification code is divided separately on different sides of the packaging material (2). Can be printed.

In other words, a portion of the unique identification code 110 may be printed on one side 23 based on the perforation line 21 on the front of the packaging material 2 for small packaged foods, and the perforation line may be printed on the back of the packaging material 2 for small packaged foods. Based on (21), another part (120) of the unique identification code may be printed on the other side (22).

Only after the buyer cuts the packaging material (2) of the small packaged food along the perforation line (21) does he fit the parts (22, 23) of the torn packaging material (2) to the other parts (23, 22), thereby purchasing the product from the buyer terminal (10). ) A recognizable unique identification code (110, 120) can be provided.

Alternatively, according to another embodiment of the present invention, the unique identification code 130 may be displayed on the fold line 24 of the packaging material 2 of the small packaged food, and may be displayed on the fold line 24 of the packaging material 2 of the small packaged food. A unique identification code 130 that can be recognized by the purchaser terminal 10 can be provided only when the packaging material 2 is unfolded by the purchaser and its shape changes.

At this time, the fold line 24 may be a cut line 21 provided for easy cutting of the packaging material 2.

As shown in Figure 2a(c), a unique identification code 130 may be printed on one side of the packaging material 2 of the small packaged food, and at this time, a fold line 24 is provided to cross the unique identification code 130. Based on , part 25 of the packaging material 2 may be attached to the other part 26 in a folded state.

That is, when a portion of the packaging material (2) of the small packaged food is folded based on the fold line (24), the unique identification code (130) is hidden rather than exposed to the outside, but the buyer uses the packaging material (2) of the small packaged food. Only after unfolding along the fold line 24, the unique identification code 130 located on the fold line 24 is exposed to the outside, and a unique identification code 130 that can be recognized by the purchaser terminal 10 can be prepared. .

The present invention is not limited to this, and the unique identification codes 110 to 130 can be recognized by the purchaser terminal 10 by cutting or modifying the packaging material 2 of small packaged food by various methods. am.

Meanwhile, according to another embodiment of the present invention, as shown in FIG. 2b, the unique identification code 140 may be displayed on the outer surface of the product packaging material 3 in the form of a box whose one side is open.

However, even though the purchaser did not purchase or consume (or consume) the packaged food (or health functional food), the purchaser simply photographs the unique identification code 140 using the purchaser terminal 10, and the central server ( Since 30) can determine the consumer's consumption behavior, in order to prevent such buyer's abusing behavior, a unique identification code (140) provided on the outer surface of the product packaging material (3) according to an embodiment of the present invention ), it is preferable that part of it and another part are provided on different adjacent surfaces of the product packaging material (3).

More preferably, part of the unique identification code 140 is provided on the opening surface 31, which is flipped when opened, of the outer surface of the product packaging material 3, and another part of the product packaging material 3 is provided on the opening surface 31. As a surface adjacent to (31), it is preferable to provide an opening neighboring surface (32) that is on the same plane as the opening surface (31) when the opening surface (31) is flipped for opening.

Accordingly, when the product packaging material (3) is not opened, the unique identification code (140) is bent and therefore cannot be recognized by the buyer terminal (10). However, when the buyer opens the product packaging material (3) after purchasing the product, the unique identification code (140) is bent. (31) and the opening adjacent surface (32) are naturally placed on the same plane, so that a unique identification code (140) that can be recognized by the purchaser terminal (10) can be provided.

In addition, according to another embodiment of the present invention, the unique identification code 100 may be displayed on the outer surface of a pill packaging material in which pills (pills or tablets) are individually packaged, preferably when one of the packaging materials breaks. It can be displayed on another strip-shaped wrapper that covers one or two or more places where the pill is withdrawn.

In other words, a plurality of pill packaging materials can be displayed on the box-shaped product packaging material (3), and the buyer uses the purchaser terminal (10) to photograph the unique identification code displayed on the pill packaging material, and the central server (30) The purchaser's consumption behavior can be determined by the number of pills contained in the pill packaging material, and accordingly, the central server 30 can determine the purchaser's consumption number in more detail than when it is displayed only on the product packaging material 3.

Meanwhile, according to another embodiment of the present invention, as shown in Figure 2c, the unique identification codes 150 to 160 are product packaging materials in the form of a bottle in which the bottle body 42 is opened by the bottle cap 41. It can be displayed on the outer side of (4).

However, similarly, even though the purchaser has not purchased or consumed (or consumed) the packaged food (or health functional food), the purchaser simply photographs the unique identification code (150-160) using the purchaser terminal (10). Since the central server 30 can determine the buyer's consumption behavior, in order to prevent such abusing behavior by the buyer, a unique device provided on the outer surface of the product packaging material 4 according to an embodiment of the present invention The identification codes 150 to 160 are provided in different positions on the outer surface of the product packaging material 4, with a part 150 and another part 160, and the unique identification code only appears when the bottle cap 41 is opened. It is preferable that part 150 and another part 160 of the unique identification code be aligned.

The printing paper 155 according to one embodiment is attached to the bottle body 42 so as to cover and cross the bottle cap 41, and a portion of the unique identification code 150 and another portion are attached to each end of the printing paper 155. Part 160 may be printed (see Figure 2c(a)).

One or more printing papers 156 and 157 according to another embodiment are attached across the bottle cap 41 and the bottle body 42, and a portion of the unique identification code is attached to each of the plurality of printing papers 156 ( 150) and another part 160 may be printed (see FIGS. 2c(b) and 2c(c)).

Specifically, a plurality of printing papers 156 are attached to the bottle cap 41 and the bottle body 42, and each of the plurality of printing papers 156 includes a part of the unique identification code 150 and another part 160. ) may be printed (see Figure 2c(b)), and alternatively, one printing paper 157 is attached across the border of the bottle cap 41 and the bottle body 42, but one printing paper Part 150 and another part 160 of the unique identification code may be printed on different parts of 157. In other words, one printing paper 157 is unrelated to the unique identification code, that is, a part of the unique identification code (150) and another part (160) centered around a dummy area that is not even part of the unique identification code. ) may be printed.

Accordingly, when the bottle cap 41 of the product packaging material 4 is not opened, part 150 and another part 160 of the unique identification codes 150 to 160 are spaced apart from each other, so the buyer terminal 10 However, when the buyer opens the bottle cap 41 of the product packaging material 4 after purchasing the product, part 150 of the unique identification codes 150 to 160 and another part 160 are placed adjacent to each other. Since this is possible, a unique identification code (150 to 160) that can be recognized by the purchaser terminal (10) can be provided.

Meanwhile, as described above, when the purchaser terminal 10 is connected to the central server 30 according to the information read from the unique identification codes 100, 110 to 160 by the purchaser terminal 10, the central server (30) may grant a preset number of points to the buyer.

Here, points may be determined differently for each product according to a predetermined policy.

If the product is made up of a plurality of small packaged foods, the buyer can photograph the unique identification code (100, 110~160) shown on each packaging material (2) using the buyer terminal (10) every time he consumes the small packaged food. , Accordingly, the central server 30 can cumulatively grant a predetermined number of points to the purchaser corresponding to the number of times the unique identification code (100, 110-160) is recognized by the purchaser terminal 10.

However, the total number of points granted and accumulated to the purchaser due to the purchaser terminal 10's recognition of the unique identification code (100, 110~160) printed on each packaging material (2) of the small packaged food is It may be the same as the point set for one product in a bundle.

For example, assuming one product is made up of a bundle of 100 small packaged foods, if the number of points corresponding to each small packaged food is 10, the points corresponding to one product may be 1,000 points.

Ultimately, in the case of a product consisting of a bundle of several small packaged foods, only one unique identification code (100, 110 ~ 160) may be provided on the inner side of the packaging material (1) of the product packaged as one, and unlike this, each small packaged food It may be provided for each packaging material (2), but in any case, it is desirable not to differentiate the amount of points granted to the buyer.

Returning again, when the purchaser terminal 10 is connected to the central server 30 according to the information read from the unique identification codes 100, 110 to 160 by the purchaser terminal 10, the central server 30 A preset number of points can be given to the buyer, and the central server 30 can generate product purchase history information for the buyer, as shown in FIG. 3 (S1).

Here, the purchase history information is information indicating whether the buyer has purchased or owns the product with the unique identification code (100, 110~160), and the central server 30 uses the purchase history information to determine whether the buyer has purchased the product. You can determine whether a purchase was made.

However, the purchase history information is not generated only when the buyer directly orders and purchases the product through the central server 30, and can also be generated when the buyer receives the product as a gift from another person who ordered and purchased the product. It may also indicate whether the buyer owns the product.

Therefore, purchase history information according to an embodiment of the present invention is not generated when the buyer orders and purchases a product through the central server 30, and the buyer uses the buyer terminal 10 to enter a unique identification code (100). , 110 to 160) can be generated by the central server 30 when the purchaser terminal 10 connects to the central server 30.

Afterwards, the buyer can use the accumulated points granted to him or her and use the points as a daily payment method when repurchasing a product through the central server 30.

However, here, it is desirable that the product that the buyer can order/purchase using points is the same product as the product on which the points were accumulated, and by allowing the buyer to pay using the already accumulated points when repurchasing, The e-commerce system according to an embodiment of the present invention can naturally induce buyers to repurchase the same product.

At this time, as shown in FIG. 3, when a purchaser repurchases the same product, the central server 30 can generate repurchase history information for the product to the purchaser.

Here, the repurchase history information is information indicating whether the buyer has repurchased the product with the unique identification code (100, 110~160), and the central server 30 uses the repurchase history information to determine whether the buyer has repurchased the product. You can judge whether it was done.

The repurchase history information is generated when the buyer directly orders and repurchases the product through the central server 30, and, unlike the purchase history information, the unique identification code of the product repurchased by the buyer through the buyer terminal 10 By recognizing (100, 110-160), it may not be created when the purchaser terminal 10 connects to the central server 30.

The central server 30 can grant additional points to the buyer only if the buyer has repurchase history information for the product (S3).

That is, when the buyer with repurchase history information uses the buyer terminal 10 to recognize the unique identification code (100, 110~160) of the product, the buyer terminal 10 connects to the central server 30. The central server 30 determines whether the buyer has repurchase history information and, as a result of the determination, may grant additional points to the buyer if there is repurchase history information (S3).

If the central server 30 does not have the buyer's repurchase history information for the product in question, the buyer recognizes the unique identification code (100, 110~160) of the product through the buyer terminal 10 and Even if connected to the central server 30, the central server 30 may not grant additional points to the purchaser.

Assuming that even if a buyer accumulates points by receiving a product as a gift from another person more than once, the central server 30 may cumulatively grant points to the buyer equal to the number of recognitions in the first time, but in the next time, the buyer may accumulate points. Since the same product is not repurchased through the central server (30), there is no repurchase history information, and the buyer recognizes the unique identification code (100, 110~160) of the product through the buyer terminal (10) and sends it to the central server ( Even if connected to 30), the central server 30 may not grant additional points to the purchaser.

Ultimately, the e-commerce system according to an embodiment of the present invention can improve the repurchase rate of products by directly inducing buyers to repurchase the same product.

Meanwhile, Figure 4 is a diagram illustrating step by step the process of the central server deciding whether to grant points to the purchaser according to an embodiment of the present invention.

When the purchaser recognizes the unique identification code (100, 110-160) of the product through the purchaser terminal (10) and the purchaser terminal (10) connects to the central server (30), the central server (30) The process of deciding whether to grant points is shown step by step in Figure 4.

As shown in Figure 4, when the buyer terminal 10 is connected to the central server 30 by recognition of the unique identification code (100, 110 ~ 160), first, the buyer's repurchase history information for the product is After determining whether there is repurchase history information (S11), a predetermined number of points can be awarded to the buyer (S14).

However, if the buyer does not have repurchase history information for the product, it is determined whether the buyer has purchase history information for the product (S12), and if there is purchase history information, a certain amount of points are awarded to the buyer ( S14), but otherwise, even if the unique identification code (100, 110~160) of the product is recognized through the buyer terminal 10 and connected to the central server 30, no additional points are given to the buyer. It may not be possible (S15).

Meanwhile, the central server 30 according to an embodiment of the present invention, when a connection is made from the purchaser terminal 10 to the central server 30 by recognition of the unique identification code (100, 110 ~ 160), In addition to awarding points, the product consumption history of the buyer can be controlled.

In other words, when the purchaser terminal 10 is connected to the central server 30 through recognition of the unique identification code 100, 110 to 160, the central server 30 recognizes the purchaser's product consumption. You can determine whether or not the product is available, and the consumption history for the product can be monitored using the judgment result.

In the case where the product is a large number of individually packaged foods within the packaged product packaging material, the purchaser must cut or modify the packaging material (2) of the small packaged food, consume its contents, and obtain a unique identification code (110-130) that can be recognized for the first time. ) is provided, the buyer can photograph the unique identification code (110-130) using the buyer terminal 10, and eventually, the central server 30 can determine that the buyer has consumed the product. .

Of course, on the contrary, if the purchaser terminal 10 is not connected to the central server 30 through recognition of the unique identification code (100, 110 ~ 160), it is confirmed that the purchaser has not consumed the small packaged food. You can judge.

Typically, when a product with a unique identification code (100, 110-160) is a large number of small packaged foods individually packaged within product packaging, the purchaser often has to consume (or take) according to a set schedule.

Accordingly, the central server 30 can control the buyer's product consumption history, and at this time, the product controlled by the central server 30 may be one type or two or more types.

In addition, according to an embodiment of the present invention, the product consumption history controlled by the central server 30 can be made according to a predetermined schedule (for example, day 0, time, etc.), as shown in FIG. Likewise, the product consumption history can be displayed according to a predetermined schedule and provided to the purchaser terminal 10.

If the buyer does not consume the small packaged food during at least part of the schedule, even though the purchaser must consume the small packaged food during the above-mentioned schedule, the central server 30 sends the purchaser terminal 10 ), it is desirable to induce the purchaser to consume small packaged food by transmitting an alarm signal requesting the consumption of small packaged food.

Meanwhile, Figure 6 is an example diagram of a screen requesting a questionnaire response from a buyer in an e-commerce system according to an embodiment of the present invention.

The buyer can use the buyer terminal 10 to point the camera lens at the subject to recognize the unique identification codes (100, 110-160), and the unique identification codes (100, 110-160) of the buyer terminal (10). When recognition is made, the buyer terminal 10 can connect to the central server 30, and correspondingly, the central server 30 can grant points to the buyer under predetermined conditions.

However, here, as shown in FIG. 6, before the central server 30 grants points to the buyer, the central server 30 requests the buyer terminal 10 to respond to a survey related to the product, and the buyer terminal ( 10) You can receive the survey response from.

Reference numeral 11, which is not illustrated, is a pop-up window displayed on the screen of the purchaser terminal 10, and can include the contents of the survey according to the survey response request from the central server 30.

Because points can function as a type of payment method when buyers purchase products, the response rate to surveys from buyers is high, which has the effect of helping sellers or those who provide trading platforms secure highly reliable survey responses from buyers.

Above, preferred embodiments of the present invention have been described in detail with reference to the drawings. The description of the present invention is for illustrative purposes, and those skilled in the art will understand that the present invention can be easily modified into other specific forms without changing its technical idea or essential features.

Accordingly, the scope of the present invention is indicated by the claims described later rather than the detailed description above, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts are included in the scope of the present invention. must be interpreted.

1, 3, 4: Product packaging material
2: Packaging material for small packaged foods
10: Purchaser terminal
20: Seller terminal
30: Central server
31: Opening side
32: Open Neighborhood
41: bottle cap
42: Bottle body
100, 110~160: Unique identification code

Claims (11)

In an e-commerce system including a purchaser terminal and a central server that sells ready-made products to the purchaser in response to a purchase request from the connected purchaser terminal,
The buyer terminal recognizes the unique identification code displayed on the product or the packaging material of the product and connects to the central server,
The central server generates purchase history information of the product for the buyer based on the unique identification code - the purchase history information is generated based on recognition of the unique identification code, not when the product is purchased. , Grant points to the purchaser equal to the number of times the unique identification code is recognized,
If there is a request to repurchase the product from the buyer, the central server allows payment using the already accumulated points, and generates repurchase history information for the product upon completion of payment - the repurchase history information is Unlike purchase history information, it is not generated based on recognition of the above unique identification code.
The central server is characterized in that, only when the repurchase history information is available, additional points are granted to the buyer corresponding to the number of recognitions for the additional unique identification code,
The product consists of a plurality of small packaged foods, and the unique identification code is provided so that it can be recognized by the purchaser terminal only by cutting or modifying the packaging material of the small packaged food, so that the central server An electronic commerce system characterized by controlling the purchaser's consumption history of the small packaged food based on whether or not the buyer is aware of the food. According to claim 1,
The central server is,
An electronic commerce system characterized in that, even if the buyer terminal recognizes the unique identification code, additional points are not granted to the buyer if there is no repurchase history information for the product. According to claim 1,
The product consists of a plurality of small packaged foods, and the unique identification code is provided for each small packaged food,
The central server cumulatively grants points to the purchaser for each packaged food item equal to the number of times the unique identification code is recognized, and the total of accumulated points is less than or equal to the points preset for the product. delete According to claim 1,
The unique identification code is printed on the packaging material of the small packaged food,
An electronic commerce system, characterized in that different parts of the unique identification code are printed on the front and back sides of the packaging material of the small packaged food, based on the perforation line of the packaging material of the small packaged food. According to claim 1,
The unique identification code is printed on the packaging material of the small packaged food,
A portion of the packaging material of the small packaged food on which the unique identification code is printed is hidden by being folded and attached,
An electronic commerce system, characterized in that the unique identification code is exposed when the attached portion of the packaging material of the small packaged food is opened for consumption of the small packaged food. delete According to claim 1,
The central server determines whether the buyer has not consumed the packaged food based on the intake history and a preset schedule, and transmits an alarm signal to the buyer terminal when the packaged food is not consumed. According to claim 1,
The packaging material for the product is a box-shaped packaging material that can be opened on one side,
Some of the unique identification codes are provided on the outer surface of the packaging material of the product, which is flipped when opened,
Another part of the unique identification code is an electronic commerce system, characterized in that it is provided on a neighboring surface forming the same plane as the opened surface, among surfaces neighboring the opened surface. According to claim 1,
The packaging material for the product is a packaging material that includes a bottle cap and a bottle body that is opened by it,
Some and another part of the unique identification codes are printed on at least one printing paper, and some and another part of the unique identification codes are arranged adjacent to each other so that they can be recognized by the purchaser terminal only by opening the bottle cap. An e-commerce system characterized by being According to claim 1,
The central server, if the unique identification code is recognized by the buyer terminal, requests the buyer terminal to respond to a survey about the product before granting points to the buyer.