KR20170094647A - Purchasing system for Product Placement goods - Google Patents

Purchasing system for Product Placement goods Download PDF

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Publication number
KR20170094647A
KR20170094647A KR1020160015670A KR20160015670A KR20170094647A KR 20170094647 A KR20170094647 A KR 20170094647A KR 1020160015670 A KR1020160015670 A KR 1020160015670A KR 20160015670 A KR20160015670 A KR 20160015670A KR 20170094647 A KR20170094647 A KR 20170094647A
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KR
South Korea
Prior art keywords
ppl
ppl product
information
product
broadcast
Prior art date
Application number
KR1020160015670A
Other languages
Korean (ko)
Inventor
김증섭
Original Assignee
주식회사 에이투텍
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Application filed by 주식회사 에이투텍 filed Critical 주식회사 에이투텍
Priority to KR1020160015670A priority Critical patent/KR20170094647A/en
Publication of KR20170094647A publication Critical patent/KR20170094647A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

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  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • Databases & Information Systems (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention relates to a PPL product purchasing system based on a viewer selection time that does not interfere with viewing of a broadcast screen, and it is an object of the present invention to provide a PPL product purchasing system that can easily select a PPL product purchase from a broadcasting screen of a currently broadcasting channel, It is possible to purchase a PPL product of a channel being broadcast without restriction of a place through a user mobile terminal held by the user without displaying a notification window.

Description

[0001] The present invention relates to a PPL product purchase system based on a viewer selection time,

The present invention relates to a product purchase technology, and more particularly, to a product placement product purchase system.

Korean Patent Laid-Open No. 10-2013-0056532 (March 30, 2013) proposes a PPL advertisement technology. PPL (Product Placement) is an advertisement technique aiming at advertisement effect by intentionally and naturally exposing a specific product to a broadcasting medium. That is, it is called an advertisement PPL in which a product to be advertised is arranged on a specific screen of broadcast contents so that broadcast viewers can pay attention.

The present inventors have found that it is possible to easily select a PPL product purchase selection from a broadcast screen of a channel currently being broadcast and to display a pop-up window or a notification window that is disturbed by viewing a broadcast screen, We have been studying PPL product purchase technology that can purchase PPL product of channel.

Korean Patent Publication No. 10-2013-0056532 (Feb.

The present invention has been made in view of the above-described circumstances, and it is an object of the present invention to provide a method and apparatus for easily purchasing a PPL product on a broadcast screen of a channel currently being broadcast and displaying a popup window or a notification window, The present invention provides a PPL product purchasing system based on a viewer selection time that does not interfere with viewing of a broadcasting screen on which a PPL product can be purchased without restriction of a place.

According to an aspect of the present invention, there is provided a PPL product purchase system based on a viewer selection time that does not interfere with watching a broadcast screen, the information receiving unit receiving broadcast channel information and purchase selection time information; A PPL product search unit for searching at least one PPL (Product Placement) product included in a broadcasting scene broadcasted at a time corresponding to purchase selection time information on a broadcast channel corresponding to the broadcast channel information received by the information receiver, Wow; A PPL product information providing unit for providing information on at least one PPL product retrieved by the PPL product retrieving unit to a user mobile terminal; And a PPL product management server including the PPL product management server.

According to a further aspect of the present invention, the PPL product information providing unit provides the PPL product list as information on the PPL product.

According to a further aspect of the present invention, the PPL product list is linked to a shopping mall URL for selling the PPL product.

According to a further aspect of the present invention, the PPL product information providing unit further provides a broadcasting scene including at least one PPL product retrieved by the PPL product retrieving unit to the user mobile terminal.

According to a further aspect of the present invention, a viewer-selection-time-based PPL product purchase system which does not disturb viewing the broadcast screen receives and displays information on the PPL product provided from the PPL product management server, A user terminal for performing a purchase request and payment for at least one PPL product included in the information about the PPL product; And further comprising:

According to a further aspect of the present invention, when the PPL product purchasing system based on the viewer selection time that does not interfere with the viewing of the broadcast screen, when the shopping button is clicked from the remote control device, A broadcast processing apparatus for generating a time when a shopping button is clicked as purchase selection time information and transmitting the generated broadcast channel information and purchase selection time information to the PPL product management server; And further comprising:

According to a further aspect of the present invention, the broadcast processing apparatus is a TV, a set-top box, or a user mobile terminal for processing a broadcast signal.

The present invention can easily select a PPL product purchase from a broadcast screen of a channel currently being broadcast and display a pop-up window or a notification window that does not interfere with viewing a broadcast screen, It is possible to purchase the PPL product of the channel.

FIG. 1 is a network diagram of a PPL product purchasing system based on a viewer selection time, which does not interfere with watching a broadcast screen according to the present invention.
FIG. 2 is a block diagram illustrating a configuration of an embodiment of a PPL product management server of a PPL product purchase system based on a viewer selection time, which does not interfere with watching a broadcast screen according to the present invention.
3 is a diagram illustrating an example of a PPL data authoring tool.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

The terms used throughout the specification of the present invention have been defined in consideration of the functions of the embodiments of the present invention and can be sufficiently modified according to the intentions and customs of the user or operator. It should be based on the contents of.

FIG. 1 is a network diagram of a PPL product purchasing system based on a viewer selection time, which does not interfere with watching a broadcast screen according to the present invention. As shown in FIG. 1, the PPL product purchase system based on the viewer selection time, which does not interfere with viewing the broadcast screen according to the present invention, includes a PPL product management server 100, a user mobile terminal 200, (300).

The PPL product management server 100 transmits information on at least one Product Placement (PPL) product included in the broadcast scene broadcasted at a time corresponding to the purchase selection time information in the broadcast channel corresponding to the broadcast channel information, Lt; RTI ID = 0.0 > 200,

The user mobile terminal 200 receives and displays information on the PPL product provided from the PPL product management server 100 and performs a purchase request and payment for at least one PPL product included in the information on the PPL product do.

For example, the user mobile terminal 200 may be a smart phone, and information display, PPL product purchase request, and payment may be performed through a specific PPL product purchase app loaded and executed in the smartphone.

The broadcast processing apparatus 300 is an apparatus for receiving and processing a broadcast signal from a broadcast server (not shown), and may be, for example, a TV, a set-top box, or a user mobile terminal.

At this time, when the broadcast processing apparatus 300 clicks the shopping button from the remote control apparatus 400, the broadcasting channel currently being broadcast is referred to as broadcasting channel information, and the time when the shopping button is clicked from the remote control apparatus 400, And transmits the generated broadcast channel information and purchase selection time information to the PPL product management server 100.

Meanwhile, the remote control device 400 may be implemented as a separate hardware from the broadcast processing device 300, or may be implemented as software installed in the user mobile terminal 200.

When a user wants to purchase a PPL product included in a specific broadcast screen while a broadcast of a specific channel is being reproduced by the broadcast processing device 300, the user clicks a shopping button (not shown) of the remote control device 400 .

Then, the broadcast processing apparatus 300, which detects the click of the shopping button of the remote control device 400, generates the broadcast channel information currently broadcasted as broadcast channel information, the time when the shopping button is clicked from the remote control device as purchase selection time information, And transmits the generated broadcast channel information and purchase selection time information to the PPL product management server 100.

Then, when the PPL product management server 100 receiving the broadcast channel information and the purchase selection time information from the broadcast processing apparatus 300 receives the broadcast schedule information broadcasted at the time corresponding to the purchase selection time information in the broadcast channel corresponding to the broadcast channel information To the user mobile terminal 200, information about at least one product placement product (PPL)

Then, when the user mobile terminal 200 receiving the information on the PPL product from the PPL product management server 100 displays the information on the PPL product, and when the user indicates the intention to purchase the PPL product, And transmits a purchase request for the PPL product to the shopping mall server (not shown), and performs payment for the PPL product purchase.

According to the present invention, it is possible to easily select a PPL product purchase from a broadcast screen of a channel currently being broadcast, and to display a pop-up window or a notification window that interferes with viewing a broadcast screen, It is possible to purchase the PPL product of the broadcasting channel without restriction.

FIG. 2 is a block diagram illustrating a configuration of an embodiment of a PPL product management server of a PPL product purchase system based on a viewer selection time, which does not interfere with watching a broadcast screen according to the present invention. 2, the PPL product management server 100 according to this embodiment includes an information receiving unit 110, a PPL product search unit 120, and a PPL product information providing unit 130. As shown in FIG.

The information receiving unit 110 receives broadcast channel information and purchase selection time information. At this time, the information receiving unit 110 can receive broadcast channel information and purchase selection time information from the broadcast processing apparatus 300 such as a TV, a set-top box, or a user mobile terminal.

The PPL product search unit 120 searches for at least one PPL (Product) included in the broadcast scene broadcasted at a time corresponding to the purchase selection time information in the broadcast channel corresponding to the broadcast channel information received by the information receiver 110, Placement) Retrieve the product from DB.

For example, the PPL product search unit 120 searches the PPL product information stored in the database for a match with the broadcast time of each broadcast channel, and stores the PPL product information at a time corresponding to the purchase selection time information in the broadcast channel corresponding to the broadcast channel information And to retrieve the PPL product included in the broadcast scene.

The PPL product information stored and matched with the broadcast time of each broadcast channel previously stored in the DB can be generated by the PPL data authoring tool as illustrated in FIG.

The PPL data authoring tool is software that allows editing of the attributes such as the time of appearance of the PPL product, the thumbnail screen, the location, and the URL to provide the PPL product information based on the script and content data to be provided by the broadcasting server .

The PPL product information providing unit 130 provides information on the at least one PPL product searched by the PPL product search unit 120 to the user mobile terminal 200. At this time, the information about the PPL product may include the PPL product image.

For example, the PPL product information providing unit 130 may be configured to provide a PPL product list as information on the PPL product. For example, a PPL product list may be provided in the form of a PPL product thumbnail image, and a shopping mall URL for selling the PPL product may be linked to the PPL product list.

At this time, the PPL product information providing unit 130 further provides a broadcasting scene including at least one PPL product searched by the PPL product searching unit 120 to the user mobile terminal 200, May be implemented.

The user mobile terminal 200 receiving the information on the PPL (Product Placement) product provided by the PPL product information providing unit 130 displays a list of PPL products and displays a specific PPL product desired to be purchased from the PPL product list The user mobile terminal 200 transmits a purchase request for the PPL product to the shopping mall URL for selling the PPL product and transmits the purchase request for the PPL product through the payment interface provided from the shopping mall URL, Perform payment for purchase. At this time, payment can be performed by a credit card payment, a mobile phone micropayment, or an online account transfer method through a payment interface.

Therefore, according to the present invention, it is possible to easily select a PPL product purchase from a broadcasting screen of a channel currently being broadcast, and to display a pop-up window or a notification window that interferes with watching a broadcast screen, It is possible to purchase a PPL product of a channel that is being broadcasted without restriction of a place, so that the object of the present invention can be achieved.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. .

INDUSTRIAL APPLICABILITY The present invention is industrially applicable in the field of commodity purchase technology and its application technology.

100: PPL product management server
110: Information receiving unit
120: PPL product search section
130: Offering PPL Product Information
200: user mobile terminal
300: Broadcast processing device
400: remote control device

Claims (7)

An information receiver for receiving broadcast channel information and purchase selection time information;
A PPL product search unit for searching at least one PPL (Product Placement) product included in a broadcasting scene broadcasted at a time corresponding to purchase selection time information on a broadcast channel corresponding to the broadcast channel information received by the information receiver, Wow;
A PPL product information providing unit for providing information on at least one PPL product retrieved by the PPL product retrieving unit to a user mobile terminal;
And a PPL commodity management server including the PPL commodity management server including the PPL commodity management server. The method according to claim 1,
The PPL product information providing unit:
A PPL product purchase system based on a viewer selection time that does not interfere with watching a broadcast screen, characterized in that the PPL product list is provided as information on the PPL product. 3. The method of claim 2,
The PPL product list includes:
And a URL of a shopping mall for selling the PPL product is linked to the PPL product purchase system based on the viewer selection time. The method according to claim 1,
The PPL product information providing unit:
Wherein the user terminal further provides a broadcast scene including at least one PPL product searched by the PPL product search unit to the user mobile terminal. 5. The method according to any one of claims 1 to 4,
A PPL product purchasing system based on a viewer selection time that does not interfere with the viewing of the broadcast screen is:
A user mobile terminal for receiving and displaying information on a PPL product provided from the PPL product management server and performing a purchase request and payment for at least one PPL product included in information on the PPL product;
The PPL product purchase system is based on a viewer selection time that does not interfere with watching a broadcast screen. 6. The method of claim 5,
A PPL product purchasing system based on a viewer selection time that does not interfere with the viewing of the broadcast screen is:
When the shopping button is clicked from the remote control device, the broadcasting channel currently being broadcast is regarded as broadcast channel information, the time when the shopping button is clicked from the remote control device is selected as purchase selection time information, and the generated broadcast channel information and purchase selection time information are transmitted to the PPL A broadcast processing apparatus for transmitting to a merchandise management server;
The PPL product purchase system is based on a viewer selection time that does not interfere with watching a broadcast screen. The method according to claim 6,
Wherein the broadcast processing apparatus comprises:
A PPL product purchase system based on a viewer selection time that does not interfere with watching a broadcast screen, wherein the PPL product purchase system is a TV, a set-top box, or a user mobile terminal that processes broadcast signals.
KR1020160015670A 2016-02-11 2016-02-11 Purchasing system for Product Placement goods KR20170094647A (en)

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KR1020160015670A KR20170094647A (en) 2016-02-11 2016-02-11 Purchasing system for Product Placement goods

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Application Number Priority Date Filing Date Title
KR1020160015670A KR20170094647A (en) 2016-02-11 2016-02-11 Purchasing system for Product Placement goods

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022145789A1 (en) * 2020-12-30 2022-07-07 박상준 Method for providing product information on content, and server executing same

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2022145789A1 (en) * 2020-12-30 2022-07-07 박상준 Method for providing product information on content, and server executing same

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