WO2021155698A1 - Information linkage system, information of interest management server, commodity sale management server, billing server, and information processing apparatus - Google Patents

Abstract

An information processing apparatus according to the embodiments of the present application comprises: a receiving unit that receives broadcast content; a display control unit that performs display processing of the broadcast content; and a generating unit that generates information of interest comprising scene specifying information and information processing apparatus specifying information, wherein the scene specifying information is used for specifying, when the broadcast content is displayed and a user performs a set operation, a scene of the broadcast content during the operation, and the information processing apparatus specifying information is used for specifying an information processing apparatus. An information of interest management server according to the embodiments of the present application comprises: a receiving unit that receives the information of interest; and a control unit that stores the information of interest in an information of interest list indicating the interest of a user. The display control unit of the information processing apparatus performs display processing of the information of interest list. According to the embodiments of the present application, a user can easily acquire, from broadcast content, information related to a favorite scene.

Description

Information linkage system, interest information management server, commodity sales management server, charging server and information processing device

Cross-references to related applications

This application claims the priority of Japanese Patent Application No. 2020-017596 filed on February 5, 2020, and the entire content of the above-mentioned Japanese Patent Application is incorporated herein by reference.

Technical field

The embodiment of the present application relates to an information linkage system, interest information management server, commodity sales management server, charging server, and information processing device.

Background technique

In the past, users watched programs, CM (Commercial Message) and other broadcast content on a television device, and when they saw a favorite scene, they sometimes wanted to watch it again later or tell others. In addition, users sometimes want to simply search for or purchase products that they see in programs, CMs, and so on.

Summary of the invention

[Technical problems to be solved by the invention]

However, in the related art, even if a user sees a favorite scene in the broadcast content he is watching, he cannot easily obtain information related to the favorite scene later. For example, in the case of a one-hour recording of broadcast content including favorite scenes, users sometimes have to fast-forward or rewind the recording repeatedly in order to find where their favorite scenes are.

Therefore, the technical problem to be solved by the embodiments of the present application is to provide an information linkage system, interest information management server, merchandise sales management server, billing server, and information processing device so that users can easily obtain broadcast content later. Information related to favorite scenes.

[Technical solutions for solving technical problems]

The information linkage system of the embodiment of the present application has an information processing device and an interest information management server. The information processing device has: a receiving section that receives broadcast content; a display control section that executes display processing of the broadcast content; and a generating section that generates interest information including scene designation information and information processing device designation information, wherein , The scene specifying information is used to specify the scene of the broadcast content when the operation is performed when the user performs a specified operation when the broadcast content is displayed; the information processing device specifying information is used to specify The information processing device. The interest information management server has: a receiving unit that receives the interest information; and a control unit that stores the interest information in an interest information list indicating the user's interest. The display control unit of the information processing device executes display processing of the interest information list.

Description of the drawings

FIG. 1 is a diagram showing the outline of an overall configuration example of an information linkage system according to an embodiment.

Fig. 2 is a block diagram showing an example of the overall configuration of a television device according to an embodiment.

Fig. 3 is a block diagram showing a partial configuration example of a television device according to an embodiment.

4 is a block diagram showing an example of the overall configuration of the interest information management server according to the embodiment.

Fig. 5 is a block diagram showing a partial configuration example of an interest information management server according to an embodiment.

Fig. 6 is a block diagram showing a partial configuration example of the EC website server according to the embodiment.

Fig. 7 is a block diagram showing a partial configuration example of a charging server according to the embodiment.

FIG. 8 is a diagram showing an example of an interest information list according to the embodiment.

FIG. 9 is a diagram showing an example of LP information according to the embodiment.

Fig. 10 is a diagram showing a first example of screen switching in the embodiment.

FIG. 11 is a diagram showing a second example of screen switching in the embodiment.

FIG. 12 is a diagram showing a third example of screen switching in the embodiment.

Fig. 13 is a diagram of a configuration example of an additional remote control according to the embodiment.

FIG. 14 is a diagram showing the outline of state switching in the embodiment.

15 is a flowchart showing initial setting processing in the information linkage system of the embodiment.

FIG. 16A is a flowchart showing the first overall processing in the information linkage system of the embodiment.

16B is a flowchart showing the first overall processing in the information linkage system of the embodiment.

FIG. 17A is a flowchart showing the second overall processing in the information linkage system of the embodiment.

FIG. 17B is a flowchart showing the second overall processing in the information linkage system of the embodiment.

FIG. 18 is a flowchart showing the measurement data processing in the interest information management server of the embodiment.

FIG. 19 is a diagram showing a list of use cases in the embodiment.

Symbol Description:

4: remote control; 5: EC website server; 6: billing server; 7: associated website server; 8: enterprise server; 51: storage part; 52: receiving part; 53: sales processing department; 54: sending part; 61 : Storage unit; 62: receiving unit; 63: payment processing unit; 64: sending unit; 100: smart phone; 200: television device; 300: interest information management server; 301: communication I/F; 302: operation unit; 303 : CPU; 304: memory; 305: storage device; 311: storage unit; 312: reception unit; 313: extraction unit; 314: search unit; 315: control unit; 316: determination unit; 317: transmission unit; R: remote control器; S: Information linkage system.

Detailed ways

Hereinafter, the information linkage system, interest information management server, merchandise sales management server, billing server, and information processing device of the embodiment will be described in detail with reference to the drawings. In addition, in the following, in order to make the description concise, in the description of goods and services, goods are described as representative, and goods may be replaced with services.

First, referring to FIG. 1, an overview of an overall configuration example of the information linkage system S of the embodiment will be described. FIG. 1 is a diagram showing the outline of an overall configuration example of an information linkage system S of the embodiment. The information linkage system S includes an interest information management server 300, an EC (Electronic Commerce) website server 5, a billing server 6, an associated website server 7, and an enterprise server 8.

The interest information management server 300 is in communication connection with the EC website server 5, the billing server 6, the associated site server 7, the enterprise server 8, and a plurality of television devices 200 (information processing devices) through public communication lines such as the Internet. The interest information management server 300 performs various processes for enabling the user to easily acquire information related to favorite scenes in the broadcast content later.

The remote controller 4 (Remote Controller) is a device for remotely operating the television device 200.

The smartphone 100 is an example of an information terminal owned by the user of the television device 200. The smartphone 100 has a communication I/F (interface: Inter Face), an audio input unit (microphone), a sensor group, a display unit, a graphics controller, a touch panel controller, a CPU (central processing unit: Central Processing Unit), memory, Cameras, speakers, etc.

Hereinafter, the details of each structure in the information linkage system S will be described with reference to FIG. 2 and subsequent drawings. FIG. 2 is a block diagram showing an example of the overall configuration of the television device 200 according to the embodiment.

As shown in FIG. 2, the television device 200 has: an input terminal 202, a tuner 203a to a tuner 203g, a signal processing unit 207, a graphics processing unit 208, an audio processing unit 209, and an OSD (On Screen Display) signal generating unit 210 and the image processing unit 211.

The terrestrial digital broadcasting signal received by the terrestrial broadcasting receiving antenna 213 is input to the input terminal 202. The terrestrial digital broadcasting signal is supplied to the tuner 203a to the tuner 203g through the input terminal 202.

The tuners 203a to 203g are tuners for terrestrial digital broadcasting, and select the broadcasting signal of the channel indicated by the control unit 216 described later from the terrestrial digital broadcasting signal supplied from the input terminal 202.

In addition, the television device 200 may have an input terminal for inputting satellite digital broadcast signals received by the BS/CS digital broadcast receiving antenna. The satellite digital broadcasting signal is supplied to the tuner for satellite digital broadcasting through the input terminal.

The signal processing unit 207 demodulates a broadcast signal including a digital image signal and an audio signal from the broadcast signal supplied from the tuner 203a to the tuner 203g. In addition, the signal processing unit 207 selectively performs predetermined digital signal processing on an image signal including a digital broadcast signal and outputs it to the graphics processing unit 208. In addition, the signal processing unit 207 selectively performs predetermined digital signal processing on an audio signal including a digital broadcast signal and outputs it to the audio processing unit 209.

The signal processing unit 207 is connected to a plurality of external input terminals 214a to 214d. These external input terminals 214a to 214d can input analog image signals and audio signals from a DVD (Digital Versatile Disk) recorder, etc., which is an example of an external device. The signal processing unit 207 digitizes the analog image signal and audio signal input from the external input terminal 214a to the external input terminal 214d. In addition, the signal processing unit 207 performs predetermined digital signal processing on the digitized image signal and outputs it to the graphics processing unit 208. In addition, the signal processing unit 207 performs predetermined digital signal processing on the digitized audio signal and outputs it to the audio processing unit 209.

The graphics processing unit 208 superimposes the digital image signal provided by the signal processing unit 207 and the OSD signal generated by the OSD signal generating unit 210 and outputs to the image processing unit 211. The graphics processing unit 208 can also output any one of the digital image signal provided by the signal processing unit 207 and the OSD signal generated by the OSD signal generating unit 210 to the image processing unit 211.

The image processing unit 211 converts the digital image signal or OSD signal input from the graphics processing unit 208 into an analog image signal or OSD signal in a format that can be displayed on the image display unit 233, and outputs it to the image display unit 233. The image display unit 233 is, for example, an LCD or an organic EL display panel.

The audio processing unit 209 converts the digital audio signal input by the signal processing unit 207 into an analog audio signal in a format that can be played on the speaker 215 and outputs the analog audio signal to the speaker 215.

The television device 200 also has a control unit 216, a card holder 217, various interfaces 218 to 221, and a brightness sensor 230. The control unit 216 has a CPU 216a, a ROM 216b, a RAM 216c, and a nonvolatile memory 216d.

The control unit 216 generally controls various operations of the television device 200, for example, operations to receive broadcast signals such as terrestrial digital broadcast signals and satellite digital broadcast signals. In addition, the control unit 216 controls each part of the television device 200 in accordance with the operation information from the operation unit 222 or the operation information input from the remote controller 4 through the receiving unit 223.

The CPU 216a controls the overall operation of the television device 200 by executing a program stored in the ROM 216b. The ROM 216b mainly stores programs executed by the CPU 216a. The RAM 216a provides a working area when the CPU 216a executes a program. The nonvolatile memory 216d stores various setting information, control information, and the like of the television device 200.

The control unit 216 is connected to a card holder 217 in which the memory card 234 is removably loaded through the card I/F 225. According to this, the control unit 216 can transmit various information to or receive various information from the memory card 234 mounted on the card holder 217 through the card I/F 225.

The control unit 216 is connected to the LAN terminal 226 through the communication I/F 218. According to this, the control unit 216 can transmit various information to or receive various information from an external device such as a relay device connected to the LAN terminal 226 and an HDD (Hard Disk Drive) of the LAN through the communication I/F 218. In addition, the communication I/F 218 may also be configured to be wirelessly connected to an external device such as a relay device.

The control unit 216 is connected to the HDMI terminal 227 through the HDMI (registered trademark) (High Definition Multimedia Interface) I/F 221. According to this, the control unit 216 can transmit various information to or receive various information from the external device connected to the HDMI terminal 227 through the HDMI I/F 221.

The control unit 216 is connected to the USB terminal 228 through a USB (Universal Serial Bus) I/F 219. Accordingly, the control unit 216 can transmit various information to or receive various information from the storage device 200a having a USB HDD or the like connected to the USB terminal 228 through the USB I/F 219.

The storage device 200a is configured to have, for example, an HDD, an SSD (Solid State Drive), etc., and is configured to store digital signals received by the television device 200 as recording data. In addition, the storage device 200a may also be built in the television device 200.

Thus, the television device 200 including the storage device 200a is configured as a recording device. In addition, the recording device is not limited to being configured as the television device 200, as long as it has a broadcast signal receiving function and a program recording function, it may be configured as another storage device.

FIG. 3 is a block diagram showing a partial configuration example of the television device 200 according to the embodiment. The television device 200 has a storage unit 241 (ROM 216b, RAM 216c, non-volatile memory 216d, and storage device 200a in FIG. 2), a receiving unit 242, a control unit 243, and a display control unit 244 (first display control unit, second display Control unit), wherein the receiving unit 242, control unit 243, and display control unit 244 (first display control unit, second display control unit) are generated as a result of executing a program stored in the storage unit 241 by the CPU 216a Functional modules.

The receiving unit 242 receives various information including broadcast content. The control unit 242 performs various arithmetic processing, stores various information in the storage unit 241, or reads various information stored in the storage unit 241.

The display control unit 244 executes display processing for displaying various information such as broadcast content on the image display unit 233 (display unit). In addition, the display control unit 244 displays, on the image display unit 233, a list of interest information indicating the user's interest, which is received from the interest information management server 300, for example.

The transmission unit 245 transmits various information to an external device. For example, the sending unit 245 (generating unit) generates interest information and sends it to the interest information management server 300, where the interest information includes: scene specification information, which is used to perform the following operations: display the broadcast on the image display unit 233 In the case of content, when the user uses the remote controller 4 to perform a predetermined operation, specify the scene of the broadcast content when the predetermined operation is performed; and the device ID (Identifier) (information processing device specifying information), which is used to specify the television device 200 .

In addition, in the television device 200, when the interest information list is displayed on the image display unit 233, when the user uses the remote control 4 to select any one of the displayed interest information, the transmission unit 245 will The selected interest information is sent to the interest information management server 300.

In addition, the display control unit 244 displays the corresponding website (for example, an EC website) on the image display unit 233 based on the search result (described in detail later) received from the interest information management server 300.

FIG. 4 is a block diagram showing an example of the overall configuration of the interest information management server 300 according to the embodiment. As shown in FIG. 4, the interest information management server 300 has a communication I/F 301, an operation unit 302, a CPU 303, a memory 304, and a storage device 305.

The communication I/F301 is an interface for communication with external devices. The operation unit 302 has input devices such as a keyboard and a mouse, and display devices such as a display screen.

The storage device 305 has, for example, an HDD, an SSD, etc., and stores various information. The CPU 303 controls various components of the interest information management server 300 by executing various programs. The memory 304 has ROM, RAM, etc., and stores various programs and various data used by the CPU 303 for various arithmetic processing.

FIG. 5 is a block diagram showing a partial configuration example of the interest information management server 300 according to the embodiment. The interest information management server 300 has a storage unit 311 (memory 304, storage device 305), a reception unit 312, an extraction unit 313, a search unit 314, a control unit 315, a determination unit 316, and a transmission unit 317. The reception unit 312, The extraction unit 313, the search unit 314, the control unit 315, the determination unit 316, and the transmission unit 317 are functional modules generated as a result of the CPU 303 executing the program stored in the storage unit 311.

The storage unit 311 stores various information including interest information list DB (database: Date Base) and LP (landing page: Landing Page) information DB. The storage section 311 uses the interest information list DB to store the interest information list. In addition, the storage unit 311 uses the LP information DB to store LP information.

Here, FIG. 8 is a diagram showing an example of an interest information list according to the embodiment. The interest information list includes: the ID of the television device 200, that is, the device ID; the time the user presses the "favorite button" on the remote control 4, that is, the time of pressing; the channel the user is watching at this time; and the scene corresponding to this time Keywords (detailed later). In addition, in the present embodiment, the channel refers to information capable of uniquely identifying broadcast content, such as a combination of a broadcasting station name and a channel. The information in one row of the interest information list is the interest information.

In addition, FIG. 9 is a diagram showing an example of LP information according to the embodiment. The LP information includes the URL of the LP (Uniform Resource Locator) and keywords corresponding to the LP. The LP information is obtained in advance from the enterprise server 8 managed by the client's company, for example, in accordance with a contract or the like.

Returning to FIG. 5, the receiving unit 312 receives various information from the external device. For example, the receiving unit 312 receives interest information from the television device 200.

The extraction section 313 extracts keywords corresponding to the scene in the interest information from various information. For example, the extraction section 313 extracts keywords based on program information, subtitle data, metadata, audio, and the like. For example, when the nutritional supplement A is shown in the scene, and the product name of the nutritional supplement A is included in the program information, the extracting unit 313 extracts the product name as a keyword.

The search unit 314 searches for an EC website for selling commodities in the scene based on keywords corresponding to the interest information of the object in the interest information list. For example, in a case where the keyword corresponding to the interest information of the subject is the product name of the nutritional supplement A, the search unit 314 searches for an EC website that sells the nutritional supplement A.

The control unit 315 performs various arithmetic processing, or stores various information in the storage unit 311, or reads various information stored in the storage unit 311. The control unit 315 stores the interest information in the interest information list, for example.

The determination unit 316 performs various determinations. For example, the determination unit 316 determines whether there is a product corresponding to the keyword in the interest information list in the EC website. In addition, for example, the determination unit 316 determines whether there is an LP of a product corresponding to the keyword in the interest information list.

The transmission unit 317 transmits various information to an external device. For example, the transmission unit 317 (generation unit) transmits the interest information list to the television device 200 at a predetermined time. In addition, the transmission unit 317 generates the search result of the search unit 314 (URL of the searched website, etc.) and transmits it to the television device 200.

FIG. 6 is a block diagram showing a partial configuration example of the EC website server 5 according to the embodiment. The EC website server 5 has a storage unit 51, a receiving unit 52, a sales processing unit 53, and a sending unit 54. The receiving unit 52, the sales processing unit 53, and the sending unit 54 are stored in the storage unit 51 as execution by a CPU or the like. The function module is generated as a result of the program.

The storage unit 51 stores various information. For example, the storage unit 51 stores a commodity sales management DB.

The receiving unit 52 receives various information from an external device. The receiving unit 52 receives purchase history information (including information stored in the shopping cart) from the interest information management server 300, the purchase history information being historical information about the user's purchase of goods on the website displayed by the television device 200.

The sales processing unit 53 performs product sales processing based on the purchase history information, and registers the processing results in the product sales management DB of the storage unit 51.

The transmitting unit 54 transmits various kinds of information to an external device. For example, the sending unit 54 sends the product sales completion information to the interest information management server 300.

FIG. 7 is a block diagram showing a partial configuration example of the charging server 6 according to the embodiment. The billing server 6 has a storage unit 61, a receiving unit 62, a billing processing unit 63, and a sending unit 64. The receiving unit 62, the billing processing unit 63, and the sending unit 64 are stored in the storage unit as being executed by a CPU or the like. The function module generated as a result of the program in 61.

The storage unit 61 stores various information. For example, the storage unit 61 stores a charge management DB.

The receiving unit 62 receives various information from an external device. For example, the receiving unit 62 receives from the interest information management server 300 at least one of the user's browsing history and commodity purchase history in the website displayed by the television device 200.

The billing processing unit 63 performs billing processing based on at least one of the browsing history record and the product purchase history record, and registers the processing result in the billing processing DB.

The transmitting unit 64 transmits various kinds of information to an external device. For example, the transmitting unit 64 transmits the information in the charge management DB to the external device.

Fig. 10 is a diagram showing a first example of screen switching in the embodiment. This example indicates that there are items in the scene on the EC website. As shown in (a) of FIG. 10, for example, it is assumed that the CM of the product A is shown on the image display section 233 of the television device 200. And, at this time, the pop-up window P of "Please check your interest list (interest information list)" in the lower left corner is not displayed.

At this time, it is assumed that the user is interested in the product A. In this case, the user presses the “favorite key” provided on the remote control 4. In this way, the interest information including the device ID of the television device 200, the pressing time, and the channel at this time is transmitted from the television device 200 to the interest information management server 300.

Then, a pop-up window P of "please check your interest list" is displayed on the image display section 233 at a predetermined time point. The predetermined time point is, for example, the beginning of the last period of the program, one minute before the end of the program, after the end of the program, after pressing the stop button of recording, and the next time the television device 200 is turned on. And, when the user operates the remote controller 4 and clicks the pop-up window P, as shown in FIG. 10(b), the "interest list" is displayed. In the following, in order to simplify the description, "operating the remote controller 4" is appropriately omitted.

For example, in the interest list, interest scenes are divided into programs (program 1, 2) and CM (CM1, CM 2) for display. Below the scene of interest, for example, a scene name (detailed later) is displayed. Here, for example, in the screen displayed in FIG. 10(b), when the scene CM1 of the product A is selected, the screen shown in FIG. 10(c) is switched.

In the screen shown in FIG. 10(c), in addition to the scene video of the product A, that is, the video CM1, the related video 1 and the video 2 are also displayed together. When you select these videos, you can watch the videos. In addition, when the details key B1 is pressed, the screen shown in (d) of FIG. 10 is switched. In addition, when the sharing button B2 is pressed, the scene can be shared through SNS (Social Networking Service) or email (detailed later).

The EC website is displayed on the screen shown in (d) of FIG. 10. On the EC website, for example, a search input screen 11, product screens 12 to 14 and the like are displayed. The user can use the EC website to purchase the product A shown in the scene, for example.

Next, FIG. 11 is a diagram showing a second example of screen switching in the embodiment. This example indicates that there is no item in the scene on the EC website, and there is an LP. For the same matters as those in FIG. 10, repeated descriptions are appropriately omitted. As shown in (a) of FIG. 11, for example, it is assumed that the CM of the product B is shown on the image display section 233 of the television device 200.

At this time, it is assumed that the user is interested in the product B. In this case, the user presses the “favorite key” provided on the remote control 4. In this way, the interest information including the device ID of the television device 200, the pressing time, and the channel at this time is transmitted from the television device 200 to the interest information management server 300.

As shown in FIG. 11(b), after the interest list is displayed, when the scene CM2 of commodity B is selected, the screen shown in FIG. 11(c) is switched.

In the screen shown in FIG. 11(c), in addition to the scene video of the product B, that is, video CM2, related video 3 and video 4 are also displayed. When you select these videos, you can watch the videos. In addition, when the details key B1 is pressed, the screen shown in (d) of FIG. 11 is switched.

In the screen shown in (d) of FIG. 11, LP is displayed. In the LP, for example, in addition to the product B, a two-dimensional code QR representing a coupon is displayed. The two-dimensional code QR contains information such as the device ID of the television device 200. Then, for example, the user photographs the QR code QR with the smartphone 100, goes to the store of the product B, and asks the device to read the screen of the QR code QR. Accordingly, the user can enjoy discounts such as a predetermined amount of discount when purchasing product B. At this time, since the two-dimensional code QR contains information such as the device ID of the television device 200, the interest information management server 300 can specify the device ID of the television device 200 owned by the user who purchased the product B.

Next, FIG. 12 is a diagram showing a third example of screen switching in the embodiment. This example indicates that there is no item in the scene on the EC website and no LP. For at least one item that is the same as in Fig. 10 and Fig. 11, repeated descriptions are appropriately omitted. As shown in FIG. 12(a), for example, it is assumed that a CM of a product C is shown on the image display section 233 of the television device 200.

At this time, it is assumed that the user is interested in the commodity C. In this case, the user presses the “favorite key” provided on the remote control 4. In this way, the interest information including the device ID of the television device 200, the pressing time, and the channel at this time is transmitted from the television device 200 to the interest information management server 300.

As shown in FIG. 12(b), after the interest list is displayed, when the scene of commodity C is selected, the screen shown in FIG. 12(c) is switched.

In the screen shown in FIG. 12(c), in addition to the scene video of product C, that is, video CM4, related video 5 and video 6 are also displayed together. When you select these videos, you can watch the videos. In addition, when the details key B1 is pressed, the screen shown in (d) of FIG. 12 is switched.

On the screen shown in (d) of FIG. 12, related websites are displayed. On the related website, for example, information related to product C is displayed. Accordingly, the user can browse information related to the product C on the associated website.

Next, FIG. 13 is a diagram of a configuration example of an additional remote control R according to the embodiment. Prior to this, the description has been made on the premise that the favorite key is provided on the remote control 4. Not limited to this, it is also possible to additionally provide a remote control R for setting a favorite key to users of an existing remote control that does not have a favorite key.

The remote control R is provided with a confirmation key R1, a cross key R2, a key B11, and a key B12. The cross key R2 is used to change the temporary selection display part of the screen. The confirm key R1 is used to confirm the temporarily selected display part of the screen.

The button B11 (favorite button) is used when the user sees a favorite scene while watching the television device 200 and wants to add it to the interest list. Button B12 is used when you want to display the interest list.

FIG. 14 is a diagram showing the outline of state switching in the embodiment. The outline of the state switching will be explained using FIG. 14, and then the details of the processing of each device will be explained using FIG. 15 to FIG. 18.

When the user watches CMs and programs on the television device 200 (T1), and clicks the favorite key (T2) of the remote control 4, the interest information management server 300 performs keyword extraction based on post meta search and the like (T3), And append the keywords to the interest list (T4).

Then, at a predetermined time point, a pop-up window for displaying the interest list is displayed on the television device 200 (T8), and when the interest list button (pop-up window) is clicked (T9), the interest list is displayed on the television device 200 (T10).

In addition, when the favorite key (T2) of the remote controller 4 is double-clicked, the interest list is displayed on the television device 200 (T10).

By using the remote control 4 or the cross key and the confirm key (T11) of the remote control R, a favorite CM and program can be selected.

In addition, it is also possible to display the interest list (T6) by using a dedicated application (T5) on the smart phone 100 (information terminal), and select favorite CMs and programs (T7).

After T12, classification is performed in the interest information management server 300 (T13). That is, if there is an item in the scene on the EC website, the process proceeds to T17. When there is no commodity in the scene on the EC website and there is an LP, the interest information management server 300 will show the LP obtained from the enterprise server 8 to the user through the television device 200 (T14→T15).

When the product list (product search result) of the EC website is displayed on the television device 200 (T17), the interest information management server 300 counts PV (Page View) (T20). When the user browses the product details (T18) and confirms the order in the shopping cart on the screen (T19), the product is sent (T26), and the interest information management server 300 counts CV (Conversion) (T21).

PV (T20), CV (T21), and the information (data) of the device ID (T22) of the television device 200 corresponding to them are sold to companies (T25 of some information) that want to use these information.

The QR code and the phone number (T23) indicating the coupon are displayed in the LP. When the user uses the smart phone 100 to take a picture of the QR code representing the coupon, then goes to the store where the product is sold, and asks the device to read the QR code to purchase the product (T27), the interest information management server 300 uses the information contained in the QR code The device ID of the television device 200 counts CVs (T21).

In T13, when there is no merchandise in the scene on the EC website and no LP, the interest information management server 300 shows the related website operated by the enterprise server 8 to the user through the television device 200 (T16).

15 is a flowchart showing initial setting processing in the information linkage system of the embodiment. When the setting key of the remote controller 4 is pressed by the user in step S1, the television device 200 displays a setting screen in step S2.

Next, in step S3, in the television device 200, when the user presses the "program/CM EC linkage initial setting" key in the setting screen, and in step S4, when the user selects and presses the EC website desired to be linked, In step S5, the input of the ID and PW (password: Password) for the EC website selected by the user is received, and the linkage process is completed in step S6.

Next, FIGS. 16A and 16B are flowcharts showing the first overall processing in the information linkage system S of the embodiment. First, in step S11, it is assumed that the television device 200 displays a video (image) of broadcast content.

Then, when the favorite scene is played, the user presses the favorite key of the remote controller 4 in step S12. In this way, in step S13, the press information is transmitted from the remote controller 4 to the television device 200. Next, in step S13a, in the television device 200, the transmission section 245 generates interest information including scene specifying information for specifying the scene and the device ID for specifying the television device 200 and sends it to the interest information management server 300.

Next, in step S14, the extraction unit 313 of the interest information management server 300 extracts keywords corresponding to the scene in the interest information from various information. Next, in step S15, the control unit 315 determines the scene name in accordance with a predetermined algorithm based on the extracted keywords.

Next, in step S16, the control unit 315 adds interest information including keywords and scene names to the interest list (interest information list) of the storage unit 311. Next, in step S17, the transmitting unit 317 generates the interest list as pop-up information and transmits it to the television device 200.

Next, in step S18, in the television device 200, the display control unit 244 displays the interest list at a predetermined time. Then, in step S19, when the user uses the remote control 4 to click the pop-up window on the television device 200, in step S20, the click information is transmitted from the remote control 4 to the television device 200.

Next, in step S23, the display control section 244 of the television device 200 displays the interest list on the image display section 233.

Next, in step S24, when the user uses the remote control 4 to select a favorite scene, in step S25, the selection information is transmitted from the remote control 4 to the interest information management server 300 via the television device 200.

Next, in step S26, the transmission unit 317 of the interest information management server 300 transmits the related video information (for example, the information of the video 1 and the video 2 shown in (c) of FIG. 10) to the television device 200. In addition, the associated video information may also be included in the pop-up information in step S17.

Then, in step S27, the display control unit 244 of the television device 200 displays a related video or the like (for example, as shown in (c) in FIG. 10).

Next, in step S28, the determination unit 316 of the interest information management server 300 determines whether or not the detail key B1 is pressed on the screen shown in (c) in FIG. In the case of "No", the process proceeds to step S29.

In step S29, the determination unit 316 of the interest information management server 300 determines whether or not the sharing key B2 is pressed on the screen shown in (c) of FIG. In this case, return to step S28.

In step S30, the display control unit 244 of the television device 200 displays a transmission target candidate list.

In step S31, when the user uses the remote control 4 to select a transmission target, in step S32, the selection information is transmitted from the remote control 4 to the television device 200.

Next, the television device 200 determines the transmission target in step S33, and in step S34, transmits the information about the favorite scene to the transmission target via SNS or email. Then, a person who receives information about a favorite scene through SNS or mail can recognize the information, and then perform actions such as watching the favorite scene through the television device 200.

Next, FIGS. 17A and 17B are flowcharts showing the second overall processing (processing after "YES" in step S28 in FIG. 16B) in the information linkage system S of the embodiment. First, in step S41, the control unit 315 of the interest information management server 300 specifies a linkage target from keywords corresponding to favorite scenes. That is, Internet searches and the like are performed.

Next, in step S42, the determination unit 316 determines whether there is a commodity in the scene on the EC website, and if it is "Yes", it proceeds to step S43, and if it is "no" it proceeds to step S47.

In step S43, the transmission unit 317 of the interest information management server 300 transmits the EC website information to the television device 200.

Next, in step S44, the display control unit 244 of the television device 200 displays the product search result while displaying the EC website. In addition, in this step S44, if there are multiple candidate EC websites, an operation of selecting an EC website may be added.

In addition, in the case of displaying the product search results, for example, it is possible to give priority to displaying shops with high visitor times, or to give priority to displaying closely related shops, or shops that have applied for a service that directly jumps to the shop.

Next, in step S45, the control unit 243 of the television device 200 calculates PV1 (variable) and sends it to the interest information management server 300. In this way, in step S46, the control unit 315 of the interest information management server 300 counts the PV1 stored in the storage unit 315.

Next, in step S58, when the user uses the remote control 4 to perform a product selection operation, in step S59, the operation information is transmitted from the remote control 4 to the television device 200.

In this way, in step S60, the display control unit 244 of the television device 200 displays the products of the selected designated store. Next, in step S61, the television device 200 calculates PV2 (variable) and sends it to the interest information management server 300. In this way, in step S62, the control unit 315 of the interest information management server 300 counts the PV2 stored in the storage unit 311.

Next, in step S63, when the user uses the remote controller 4 to perform an order confirmation operation, in step S64, the operation information is transmitted from the remote controller 4 to the television device 200.

In this way, in step S65, the television device 200 confirms the order. Next, in step S66, the television device 200 calculates a CV (variable) and sends it to the interest information management server 300. In this way, in step S67, the control unit 315 of the interest information management server 300 counts the CVs stored in the storage unit 311.

On the other hand, in step S47, the determination unit 316 of the interest information management server 300 determines whether or not to display the target LP, and proceeds to step S48 in the case of "YES", and proceeds to step S52 in the case of "NO".

In step S48, the transmission unit 317 of the interest information management server 300 transmits the LP information to the television device 200.

In this way, in step S49, the display control unit 244 of the television device 200 displays LP. Next, in step S50, the control unit 243 of the television device 200 calculates PV3 (variable) and sends it to the interest information management server 300. In this way, in step S51, the control unit 315 of the interest information management server 300 counts the PV3 stored in the storage unit 311.

In step S52, the search section 314 of the interest information management server 300 searches for related websites using keywords.

Next, in step S53, the transmission unit 317 of the interest information management server 300 transmits the related website information to the television device 200.

In this way, in step S54, the display control unit 244 of the television device 200 displays the related website. Next, in step S55, the control unit 243 of the television device 200 calculates PV4 (variable) and sends it to the interest information management server 300. Next, in step S56, the control unit 243 of the television device 200 stores the display page. In addition, in step S57, the control unit 315 of the interest information management server 300 counts the PV4 stored in the storage unit 311.

Next, FIG. 18 is a flowchart showing the measurement data processing in the interest information management server 300 of the embodiment. In step S71, the determination unit 316 determines whether there is a request for measurement data of the program/CM effect from the company, and in the case of "YES", proceeds to step S72, and in the case of "NO", returns to step S71.

In step S72, the control unit 316 obtains information such as viewer attributes, watched programs, the number of PVs (PV1 to PV4), the number of CVs, the occurrence time of PVs and CVs, and the URL of the displayed page stored in the storage unit 311.

Next, in step S73, the interest information management server 300 creates program/CM effect measurement data based on a predetermined algorithm.

Next, in step S74, the transmitting unit 317 transmits the measurement data of the program/CM effect to the enterprise server 8 operated by the enterprise that is the requesting party.

In this way, the enterprise as the requesting party can apply the measurement data to marketing and the like. In addition, the operating company of the interest information management server 300 can, for example, receive consideration based on the PV number and the CV number from the company that is the requesting party, thereby increasing revenue.

Next, a use case assumed in this embodiment will be described. FIG. 19 is a diagram showing a list of use cases in the embodiment.

[Use Case 1]

<A 28-year-old woman who lives alone makes credit shopping on TV>

When I wanted to watch a TV series after taking a shower, the attractive face soap A CM was playing on TV. Although I really want to know what it is, because I want to watch a TV series, I clicked the "favorite button" on the TV remote control so that I can view it later (if I double-click, it will immediately switch to the LP of the product).

When the program ends, a pop-up notification of "Please check your interest list" is displayed at the bottom left of the TV screen. When the pop-up window is clicked, the CM list of the objects when the "favorite button" is pressed will be displayed. In addition to face soap A, product B and product C are also loaded on the list. Since I want product A, when I select product A and press the OK button, the LP of product A is displayed, and there is a 90-second more detailed product description video. After watching the video, I decided to buy it, so I clicked on an EC website button that scrolled LP at the bottom.

Therefore, on the page of a certain EC website, the products are displayed according to the rules of the certain EC website. I want the prices to be sorted in ascending order, so the sort displayed in the upper right corner is in ascending order. I chose the cheapest item and clicked the buy button on the screen. Receiving information such as pre-registered addresses and credit card information are displayed on the screen, click the "Confirm Order" button. Two days later, product A arrived at home.

[Use Case 2]

<A 28-year-old woman living alone is shopping on TV→smartphone>

When I wanted to watch a TV series after taking a shower, the attractive face soap A CM was playing on TV. Although I really want to know what it is, because I want to watch a TV series, I clicked the "favorite button" on the TV remote control so that I can view it later (if I double-click, it will immediately switch to the LP of the product).

When the program ends, a pop-up notification of "Please check your interest list" is displayed at the bottom left of the TV screen. I opened the dedicated application pre-installed on the smartphone, and a list of CMs for the target when I pressed the "favorite button" was displayed.

In addition to face soap A, product B and product C are also loaded on the list. Since I want product A, when I select product A and press the OK button, the LP of product A is displayed, and there is a 90-second more detailed product description video. After watching the video, I decided to buy it, so I clicked on an EC website button that scrolled LP at the bottom.

Therefore, on the page of a certain EC website, the products are displayed according to the rules of the certain EC website. I want the prices to be sorted in ascending order, so the sort displayed in the upper right corner is in ascending order. I chose the cheapest item and clicked the buy button on the screen. Receiving information such as pre-registered addresses and credit card information are displayed on the screen, click the "Confirm Order" button. Two days later, product A arrived at home.

[Use Case 3]

<A 35-year-old man who lives with his pregnant wife and two children gets a coupon on TV→smartphone>

At dinner, when we want to watch a certain news program on TV, it is playing car A's CM. Since the third child is about to be born in three months, I consider changing to a larger car. I want to learn more about car A, so I clicked the "favorite button" on the TV remote control.

I want to watch a news program while watching it, so I open the dedicated application of my smartphone and switch to the LP of car A shown in the interest list. There are more detailed videos and comments from customers who have purchased on LP. I want to buy this car A. When I scrolled down to the bottom of the LP, there was a "gift worth 30,000 yen to new users" coupon. When I clicked on it, it was added to the coupon page of the dedicated application.

I came to the nearest dealer, talked with the salesman for about 1 hour, decided to buy, and read the QR code containing the TV’s device ID information from the coupon of the dedicated application. It was used for 30,000 days. Yuan giveaway.

If the manufacturer of car A provides device ID data every month, it can charge a fee to provide the CM of which channel was watched and when, and to obtain attribute data such as coupons.

[Use Case 4]

<A 35-year-old man who lives with his pregnant wife and two children has no contract with the operating company of the interest information management server 300 for his television>

At dinner, when we want to watch a certain news program on TV, it is playing the CM of car B. Since the third child is about to be born in three months, I consider changing to a larger car. I want to learn more about car B, so I clicked the "favorite button" on the TV remote control.

I want to watch a news program while watching it, so I open the dedicated application of my smartphone and click on the text of car B displayed in the interest list. However, since the operating company of the TV and the interest information management server 300 has not signed a contract for the CM direct link service, the screen displays "the page where the product you want cannot be found".

Unfortunately, the customer did not come to the store to make a purchase because of seeing the TV CM.

[Use Case 5]

<A 74-year-old woman who lives with her husband makes phone shopping on TV>

When watching the morning drama, I saw Mi A's CM. It looks very delicious, so I clicked the "favorite button" on the TV remote control.

After watching the TV series, a pop-up notification of "Please check your interest list" appears at the bottom left of the TV screen, so click the pop-up window. There is Mi A in the interest list, click on it and switch to LP. After seeing LP, I want to buy it, but because of old age, it is more and more difficult to carry heavier rice, so it will be difficult to buy in the store. However, when I pulled down to the bottom of the LP, it said "Free Shipping". If you buy here, you don’t have to carry heavier rice. With this in mind, I clicked the buy button, and the phone number of the ordering party was displayed on the homepage. Below the phone number is the device ID of the TV, and it says "please tell us this number when you order".

At most 50 interest lists that have been clicked once are kept in the history record, so you will no longer feel troublesome to order from the history record later. I think it’s really convenient to be able to shop on TV.

~2 months later~

I want to order the same rice and link it from the history, but the sale has ended and I can no longer purchase it. However, three types of recommended rice are displayed, so you can choose from them and buy them.

[Use Case 6]

<A 20-year-old male college student living alone watches the brand promotion CM>

When I watched the Rugby World Cup, the CM of Company A was played. I don't understand why company A supports rugby games, so I clicked the "favorite button" on the TV remote control.

I want to check while watching the game, so I opened the dedicated smartphone application, clicked on company A displayed in the interest list, and then switched to the homepage of company A’s website. From this, I learned what kind of company company A is and hope to find a job in that company.

The marketing staff of enterprise A conducts a reference source analysis on Google (registered trademark) analysis (Google Analytics) and will find that the effect of CM is significant. Therefore, it is desirable to create an LP and register on the interest information management server 300 to investigate the attributes of the user.

Next, an example of a corporate marketing staff will be explained.

[Examples of corporate marketers]

<Corporate Marketing Staff>

It is difficult to measure the direct effect of TV CM. It is now possible to navigate to the website by searching for keywords, but it is still difficult to determine whether CM has contributed to the sale. Do not know the attributes of the buyer (channel/time/gender/age/region, etc.). I have been thinking about whether there is a better way.

At this time, I heard that a service was launched, that is, the CM seen in the integrated mass recording function of a certain TV device can be directly jumped to a certain EC website and purchase goods.

I immediately consulted with the sales staff of the operating company of the interest information management server 300, and learned that if LP is prepared and the product is displayed on the EC website, the monthly fee is 500,000 yen, and the user can stop at one stop. From the viewing of the CM to the purchase of the product. As a gift, if you pay 500,000 yen, you will also provide a monthly attribute report of the buyer.

By using this report, it is possible to effectively determine the region, program, time, etc. where the CM will be released, thereby helping to increase sales.

It is understood that a free trial is available for the first month. After the trial, if you get valuable data, you can continue to use it.

~1 year later~

The following services are beginning to gain popularity, that is, using post-metadata to jump from the CM seen in the integrated mass recording function to the corresponding LP, and then you can purchase it on the EC website, or you can get more cost-effective than regular coupons Coupons to enjoy discount services. In the previous CM, the process from cognition to desire (AID) followed the AIDMA theory, but in many cases, it did not promote memory or action. However, thanks to this service, users can take immediate action and increase the value of CM. In addition, the so-called AIDMA theory is a theory that expresses the psychological process of consumers in advertising. It believes that consumers will go through the following five processes from knowing a certain product to buying, namely Attention (cognition, knowing the existence of the product), Interest (Interest), Desire (desire, want to buy), Memory (leave a memory), Action (action, purchase action).

It is said that a new type of promotion method was born in the world. Only the integrated mass recording function and fully automatic recording function can make post-metadata (referring to the metadata of the program generated after broadcasting, including information based on subtitles, performers' lines, images, etc.) play a role. Other companies’ TV devices cannot provide these services, but a certain manufacturer has also begun to provide this service. Manufacturer A, a TV device with integrated mass recording function, always provides new products and new services first, but is always caught up. Service planners are always worried about them and must consider providing new services to avoid being overtaken.

On the other hand, TV stations and companies that are aware of the advantages of the service have begun to add preliminary metadata (referring to the metadata of the program generated before broadcasting, including information based on subtitles, performer's lines, images, etc.) to the CM. When the previous metadata is encrypted, it must be decrypted before it can be used. The decryption software is provided by manufacturer A, and TV manufacturers other than manufacturer A must purchase a license from manufacturer A. The license fee also includes the part paid to TV stations and enterprises.

The CM release method has also changed. For example, after the program ends, it can be purchased at a 20% cheaper price within 30 minutes.

In this way, according to the information linkage system S of this embodiment, if the user has a favorite scene in the broadcast content he is watching, he can create an interest list only by pressing the favorite key on the remote control 4. Then, the user can easily obtain information related to the favorite scene using the pop-up display and the like that subsequently appear.

In addition, the user can then simply switch to the EC website, LP, and related website associated with his favorite scene by operating the remote controller 4 in the television device 200, which is very convenient.

In the related art, a list of scenes can be displayed by pressing a button, but the favorite scenes cannot be collected and then viewed like a summary. In addition, because there is no way to share favorite scenes with other viewers, you have to contact them via SNS or email and say "the scene around 9:45 on a certain channel is very interesting", which is more troublesome.

On the other hand, according to this embodiment, the favorite scenes can be collected only by pressing the favorite key on the remote control 4, and in a series of operations, the favorite scenes can be easily shared with other viewers through SNS or email. Information.

In addition, in related technologies, from the user's point of view, in the case of wanting to know the related information on the TV program or CM, the viewer has to search through the computer or smart phone separately, which is more troublesome. In addition, even if "Search from here" is displayed on the TV screen, you must enter it yourself, which is troublesome. Therefore, even if it is interested, it is troublesome, so that many viewers do not search.

On the other hand, according to this embodiment, the user can learn about TV programs or CM related information or purchase related products on the EC website by simple operations such as pressing the favorite key on the remote control 4, which is very convenient.

In addition, in related technologies, from the perspective of broadcasting stations and companies, the effect of introducing products and services on TV CMs or programs other than ratings can be quantified by the number of visits or searches to the website immediately after the broadcast. But this is only an estimate. In addition, the viewer cannot be analyzed. Moreover, this quantification only targets the viewers who watch the live broadcast, and cannot obtain the information of the viewers who watch the video.

On the other hand, according to the present embodiment, when introducing products and services in a TV CM or program, by using the above-mentioned PV number, CV number, and device ID of the TV device 200, it is possible to measure effects other than the audience rating with high accuracy. . In addition, it can also analyze the viewer, or obtain the information of the viewer watching the video.

In addition, according to the present embodiment, it is possible to provide users with new ways to purchase and induce the purchase of goods on the website, and the convenience of purchasing goods is improved. In addition, for radio stations and sponsors, they can obtain new marketing data and place more targeted advertisements.

In addition, the programs executed on each device (interest information management server 300, EC site server 5, billing server 6, related site server 7, enterprise server 8, television device 200) of this embodiment are in an installable format or executable Format files, and can be stored in CD (Compact Disc)-ROM (Read Only Memory), Floppy Disk (FD), CD-R (Recordable), DVD (Digital Universal Disc: Digital Versatile Disk) and other computer-readable storage media.

Some embodiments of the present application have been described above, but these embodiments are only examples and are not intended to limit the scope of the present application. These innovative implementations can be implemented in various other forms, and various omissions, substitutions, and changes can be made within the scope not departing from the gist of the present application. These embodiments and their modifications are included in the scope and gist of the present application, and are included in the scope of the invention described in the claims and the equivalent scope thereof.

For example, in the television device 200, instead of displaying the interest list in the form of a pop-up window, the broadcast content screen is reduced by the so-called L-shaped screen technique, and a blank area is set on the side or bottom of the screen, so that the blank area is displayed. The same display.

Claims (6)

1. An information linkage system, which has an information processing device and an interest information management server,

   The information processing device has a receiving unit, a display control unit, and a generating unit, wherein:

   The receiving unit receives broadcast content;

   The display control unit executes display processing of the broadcast content;

   The generating unit generates interest information including scene designation information and information processing device designation information, wherein the scene designation information is used to specify that the user performs a predetermined operation when the broadcast content is displayed. The scene of the broadcast content during operation; the information processing device designation information is used to designate the information processing device;

   The interest information management server has a receiving unit and a control unit, wherein:

   The receiving unit receives the interest information;

   The control unit stores the interest information in an interest information list indicating the interest of the user,

   The display control unit of the information processing device executes display processing of the interest information list.
2. The information linkage system according to claim 1, wherein:

   In the information processing device, when the interest information list is displayed, when the user selects any one of the displayed interest information, the generating unit generates the selected interest information,

   In the interest information management server, for each of the interest information, keywords corresponding to the scene are registered in the interest information list,

   The interest information management server further has a search unit for searching a website, wherein the website is used for when the receiving unit receives the selected interest information, according to the information in the interest information list and the interest information Corresponding keywords to sell the goods in the scene,

   The generating unit of the interest information management server generates the search result of the searching unit,

   The display control unit of the information processing device executes display processing of the corresponding website based on the search result.
3. An interest information management server is linked with an information processing device that generates interest information. The interest information includes scene designation information and information processing device designation information. The scene designation information is used to receive broadcast content and execute the broadcast. In the case of displaying the content and displaying the broadcast content, when the user performs a predetermined operation, specify the scene of the broadcast content when the operation is performed; the information processing device designation information is used to designate an information processing device ,

   The interest information management server has a receiving unit and a control unit, wherein:

   The receiving unit receives the interest information;

   The control unit stores the interest information in an interest information list indicating the interest of the user.
4. A commodity sales management server, which is installed in the information linkage system according to claim 2, and has a receiving unit, a sales processing unit, and a generating unit, wherein,

   The receiving unit receives purchase history information, which is historical information about the purchase of goods by the user on the website where the display processing is performed by the information processing device,

   The sales processing unit performs commodity sales processing according to the purchase history information;

   The generating unit generates product sales completion information that can be displayed by the information processing device.
5. A billing server, which is set in the information linkage system of claim 2, and has a receiving unit and a billing processing unit, wherein:

   The receiving unit receives at least one of a user's browsing history and a commodity purchase history on a website that is displayed through the information processing device, and

   The charging processing unit performs charging processing based on at least one of the browsing history record and the purchase history record.
6. An information processing device has a first display control unit and a second display control unit, wherein:

   The first display control unit executes display processing of broadcast content;

   The second display control section performs display processing based on interest information including scene designation information for designating a scene of the broadcast content.

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