KR20170050607A - Advertisement method using algorithm of selecting user for merchandise experience through sns - Google Patents
Advertisement method using algorithm of selecting user for merchandise experience through sns Download PDFInfo
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- KR20170050607A KR20170050607A KR1020150152370A KR20150152370A KR20170050607A KR 20170050607 A KR20170050607 A KR 20170050607A KR 1020150152370 A KR1020150152370 A KR 1020150152370A KR 20150152370 A KR20150152370 A KR 20150152370A KR 20170050607 A KR20170050607 A KR 20170050607A
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- 238000000034 method Methods 0.000 title claims abstract description 52
- 230000000694 effects Effects 0.000 claims abstract description 82
- 230000000875 corresponding effect Effects 0.000 description 14
- 230000008569 process Effects 0.000 description 11
- 238000010586 diagram Methods 0.000 description 10
- 244000299461 Theobroma cacao Species 0.000 description 4
- 235000005764 Theobroma cacao ssp. cacao Nutrition 0.000 description 4
- 235000005767 Theobroma cacao ssp. sphaerocarpum Nutrition 0.000 description 4
- 235000001046 cacaotero Nutrition 0.000 description 4
- 230000006870 function Effects 0.000 description 3
- 238000012790 confirmation Methods 0.000 description 2
- 238000007796 conventional method Methods 0.000 description 2
- 230000006855 networking Effects 0.000 description 2
- 230000001737 promoting effect Effects 0.000 description 2
- 125000002066 L-histidyl group Chemical group [H]N1C([H])=NC(C([H])([H])[C@](C(=O)[*])([H])N([H])[H])=C1[H] 0.000 description 1
- 230000001174 ascending effect Effects 0.000 description 1
- 244000240602 cacao Species 0.000 description 1
- 238000004364 calculation method Methods 0.000 description 1
- 230000008859 change Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
Description
Various embodiments of the present invention relate to an advertisement method using a social network service (SNS) activity of a selected subject of experience by selecting an experience subject who wishes to experience an experience subject product using a predetermined algorithm.
With the recent development of communication technology, the market size of e-commerce is continuously increasing, and buyers are purchasing products at online shopping mall, which is a virtual space, without visiting the offline store directly.
On the other hand, online shopping malls are attracting customers through a variety of marketing methods using a variety of marketing methods. On-line, since it is limited that the buyer can directly touch and view the product, proper promotion of the product It is important.
As part of this product advertisement, the business owner is encouraging the consumer who purchases the product to directly post a review of the product on the internet site of the business, and advertises the product.
Recently, a method has been used in which an experience team is selected from among consumers so as to experience some of the products provided by the product supplier, and the product is advertised through the product information reviewed by the experience team.
Apart from this, recently, the market using SNS, which is an online service for establishing a network between people who share a specific field of interest or activity, is rapidly exploding, so that information shared among users is used by the corresponding SNS server And is rapidly spreading online. Accordingly, various advertisement methods related to electronic commerce have been accelerated using such an SNS network.
In the method of advertising through the product experience group, the experience group is often selected mainly for those who use active online activities such as a power blogger. The conventional method of selecting the experience team has not been able to provide the opportunity to be selected as the experience group to the users who can not actively perform online activities due to the individual circumstances.
As a result, only a specific target, such as a power blogger, participates in the product, so that the seller of the product pays a separate advertisement fee to request the product experience. As a result, the product experience focuses on promoting the product, not sharing the practical experience, so most consumers do not trust information about the product experience. Therefore, it is necessary to exclude a fake account or an event account in order to give a practical experience to most non-specific users on the SNS.
In addition, the conventional method of selection of the experience group is that it is difficult to distinguish false experience application from actual experience application of users who are trying to obtain the product to be experienced through some false or exaggerated contents without actual SNS activity at all Lt; / RTI >
Accordingly, various embodiments of the present invention have been devised to overcome the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for selecting a user who experiences an actual SNS using a user's SNS activity, I would like to propose a way to provide an opportunity to be selected as a subject to experience evenly. In addition, various embodiments of the present invention seek to provide various ways to filter event accounts or false accounts.
An advertisement method according to various embodiments of the present invention is an advertisement method using an algorithm for selecting a product experiencing person, the advertisement method comprising: receiving, from an operation server, user information and SNS link information for interworking with at least one SNS server step; Receiving an experience request for the experiential product through a user device from a plurality of users registered with the SNS interworking information; Interacting with at least one SNS server for each of the plurality of users; And receiving at least one SNS activity information collected for a predetermined time for each of the plurality of users at the at least one SNS server, and receiving at least one experience person to promote the experiential product based on the SNS activity information And a step of determining the number
In the advertising method according to various embodiments of the present invention, the step of determining the person to be experienced includes: identifying users whose SNS activity information satisfies a minimum selection criterion; Grouping the identified users into a plurality of groups based on the SNS activity information, and setting an experiential object selection ratio for each of the plurality of groups; And determining a person to be experienced in each group according to the experience-person selection ratio.
In the advertisement method according to various embodiments of the present invention, the step of determining the experience target in each group includes: randomly extracting the experience target person in each group so that the experience target person selection ratio set for each group is satisfied . ≪ / RTI >
In the advertisement method according to various embodiments of the present invention, the step of determining the experience target in each group may include determining at least one user as the experience target for each of the plurality of groups.
In the advertisement method according to various embodiments of the present invention, the step of confirming users meeting the minimum selection criterion may include: when the at least one SNS server is a plurality of SNS servers different from each other, Summing the information; And identifying the users whose aggregated SNS activity information satisfies the minimum selection criterion.
In the advertisement method according to various embodiments of the present invention, the SNS activity information may be provided to the SNS server for a predetermined period from the time when the operation server receives the experience request for the experiential product through the user apparatus Related information of the posted user, and feedback information collected from other SNS users with respect to the posted message.
In the advertisement method according to various embodiments of the present invention, the minimum selection criterion may include whether or not each of the feedback information classified according to the interlinked SNS server-specific policy is collected a predetermined number of times over the predetermined period have.
In the advertising method according to various embodiments of the present invention, before the step of receiving the experience request, the method further includes the step of posting information on the experiented product on-line for a preset time at the operation server, The step of determining the subject may be performed when the predetermined time has elapsed.
By providing an appropriate experience object selection algorithm in accordance with various embodiments of the present invention, ordinary users who are not active on-line can also be provided with an opportunity to be determined as the experience object. As a result, the accessibility of the application for the experiential product is enhanced, and more effective advertisement of the commodity can be achieved.
In addition, according to various embodiments of the present invention, advertisement of a product can be naturally spread on-line by advertising the product using the SNS activity of the person to be experienced.
Furthermore, according to various embodiments of the present invention, a user who has a large degree of SNS activity provides a high percentage to be selected as an experiential user in proportion to the degree of the corresponding SNS activity, and a user who does not actually perform the SNS activity is selected Can be prevented.
1 is a configuration diagram of a system supporting an advertisement method using an algorithm for selecting a person to be experienced according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating a user subscription operation to which a user apparatus of the present invention should be premised to receive a web service of an operation server.
3 is an exemplary diagram illustrating an operation in which an operating server and an SNS server used by an SNS user are linked with each other according to an embodiment of the present invention.
4 is a diagram illustrating the operation of an algorithm for determining an experience subject in an operational server in accordance with various embodiments of the present invention.
5 is a diagram showing various embodiments of an operation for determining a person to be experienced based on SNS activity information.
6 is a flowchart illustrating an operation process between an operation server, a goods supplier apparatus, a user apparatus, and an SNS server according to various embodiments of the present invention.
FIG. 7 is a view showing a screen of a web page related to the minimum selection criteria of an experience applicant according to various embodiments of the present invention.
Advantages and features of the present invention and methods of achieving them will become apparent with reference to the embodiments described in detail below. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims.
Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.
The "SNS" mentioned in this document is a social network service, which is a service to strengthen the networking relationship with friends such as friends, seniors and colleagues on the web, build up a new network and form a wide network of people . According to various embodiments of the present invention, the SNS may include, for example, Facebook ™, Cacao Story ™, Twitter ™, or Instagram ™. However, the present invention is not limited thereto, and the SNS of the present invention may be collectively referred to as various types of services belonging to the social network service.
The " SNS interworking information " referred to in this document may mean information necessary for recognizing or linking the SNS server used by the corresponding SNS user. According to various embodiments, the SNS interworking information may refer to the SNS server itself (e.g., KakaoTalk ™, Facebook ™, Instagram ™, etc.) to be associated with the operating server of the present invention.
The " SNS user " referred to in this document refers to a web page provided by the
1 is a configuration diagram of a
The
First, the
According to various embodiments, the
The operation of the
The
According to various embodiments, the
The
Finally, the
FIG. 2 is a diagram illustrating a user subscription operation to which a
According to various embodiments, at S210, the
According to various embodiments, at S220, the
In addition, the
According to various embodiments, at S230, the
Meanwhile, the
When the user provides the SNS interworking information to the
According to various embodiments, the SNS user related information may be a concept distinct from the SNS activity information to be described later. For example, the information related to the SNS user may mean only the basic matters such as the profile picture of the SNS user registered in the SNS server when the SNS user joins the membership according to the operation of FIG. On the other hand, the SNS activity information to be described later may be information that is referred to by the SNS user to determine the condition for being selected as the experience subject. The SNS activity information may be more specific information of the applicant collected on the
Meanwhile, the
When the authentication of the SNS user associated with the
According to various embodiments, in S250, the
The subscription procedure of the SNS user according to various embodiments of the present invention is not necessarily limited to the above sequence, and the operations of FIG. 2 may be partially omitted or changed in order. For example, operations in which the
3 is an exemplary diagram illustrating an operation in which an
Referring to the illustrated screen, the
2 and 3, the user information of the SNS user and the corresponding SNS interworking information may be registered in the
4 is a diagram illustrating an operation of an algorithm for determining a person to be experienced in an
According to various embodiments, at S410, the
According to various embodiments, at S430, the operating
First, the
According to various embodiments, in operation S450, the
Specifically, the
According to various embodiments, in operation S470, the
Here, the SNS activity information may include at least one of SNS user post related information disclosed on the interworked
According to various embodiments, such SNS activity information may be information collected over a predetermined period of time from an arbitrary point in time. For example, an arbitrary point in time may be a point in time when a user receives an experience application through the
More specifically, for example, if the
When the SNS activity information is collected, the
FIG. 5 is a diagram showing various embodiments of the operation of S470 in FIG. 4, that is, an operation for determining a person to be experienced based on SNS activity information.
As described above, the
If the preset time has not elapsed, since the current SNS activity information is continuously collected, the
Conversely, if the preset time has elapsed, the
Here, the minimum selection criterion may be the minimum condition necessary for the users who have received experience requests for the products to be experienced to be selected as the subjects to be experienced. According to various embodiments, this minimum selection criteria may be a value for at least one of post related information that is shared or uploaded to the
More specifically, the minimum selection criterion may include at least one of the number of posts uploaded by the user on the
According to various embodiments, if it is determined in step S530 that the minimum selection criterion is satisfied, if at least one
Since the SNS activity information collected for each
Specifically, the additional summation algorithm classifies various kinds of SNS activity information provided by each
For example, the SNS activity information of the Cacao Story ™ may include feedback information such as "likes", "cool", "joy" for a specific post, and the Instagram's SNS activity information may include information about a particular post &Quot; heart ", and the like. In this case, the operating
If the SNS activity information of the user does not satisfy the minimum selection criteria, the
Conversely, if the user's SNS activity information satisfies the minimum selection criteria, at S550, the
Specifically, the operating
The number of followers shown in Table 2 is an example of SNS activity information. The SNS activity information, such as the number of followers, may be transmitted from the SNS user at the time of application of the experiential product commodity, a predetermined period from the commodity application time point, And may be information collected over at least one period. The generated group information and experiential object selection ratio information may be stored or updated in the memory or database of the
Specifically, the applicants with 200 or more followers are classified as the first group, the applicants with the follower number of 150 or more are classified into the second group, and the applicants with the follower number of 100 or more are classified as the third group Finally, applicants with fewer than 100 followers are classified as a fourth group. In this case, the selection ratio of the subjects to be experienced from the first group to the fourth group may be 50%, 30%, 20%, and 10%, respectively. Specifically, for example, when the number of applicants of the first group is 30, the
According to various embodiments, the operating
For another example, if the number of applicants belonging to the first group is 1, and the percentage of persons to be selected is 20%, the person to be experienced can be determined to be 0.2. In this case, even if the rounding process is performed, since there is not one person, the
According to various embodiments, the
For example, if a total of 6 applicants belonging to applicant A, applicant B, applicant C, applicant D, applicant E, and applicant F belong to the first group, and the selection ratio of the eligible subjects to the first group is 50% The
The
6 is a flowchart illustrating an operation process between the
According to various embodiments, at S605, the
According to various embodiments, at S610,
According to various embodiments, in operation S615, the operating
According to various embodiments, at S620, at least one
According to various embodiments, in step S625, the
According to various embodiments, in operation S630, the
According to various embodiments, at S635, the
According to various embodiments, at S640, the person to be experienced may share information about the subject merchandise with other SNS users on the SNS. For example, photo information and hash tag information may be uploaded via the
6, the
FIG. 7 is a view showing a screen of a web page related to the minimum selection criteria of an experience applicant according to various embodiments of the present invention. Referring to Fig. 7, an example related to the minimum selection criterion and the SNS interworking information will be described.
The displayed screen is a screen displayed on the web page of the
As shown in the figure, a
The
At the lower center of the screen, the minimum selection criteria display
The
Also, as the display of the minimum selection criteria display
At least some of the configuration and operation according to various embodiments described herein may be implemented with instructions, routines, or instructions stored in a computer-readable storage medium in the form of program modules. Such a storage medium may be stored in the storage unit 130. [ It may also include a computer readable storage medium. Such a storage medium includes all kinds of storage media in which programs and data are stored so that they can be read by a computer system. Examples include ROMs (Read Only Memory), Random Access Memory, CD (Compact Disk), DVD (Digital Video Disk) -ROM, magnetic tape, floppy disk, optical data storage device, . Such storage medium may also be distributed over a networked computer system so that computer readable code can be stored and executed in a distributed manner.
While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood that the invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.
100: Operating Server 101: System
200: goods provider apparatus 300: user apparatus
400: SNS server
Claims (8)
Registering user information and SNS interworking information for interworking with at least one SNS server from a user device in an operation server;
Receiving an experience request for the experiential product through the user device from a plurality of users registered with the SNS interworking information;
Interacting with at least one SNS server for each of the plurality of users; And
Receiving at least one SNS activity information collected for a predetermined time for each of the plurality of users at the at least one SNS server and determining at least one experience person to promote the experience subject merchandise based on the SNS activity information Said method comprising the steps of:
Identifying users whose SNS activity information satisfies a minimum selection criterion;
Grouping the identified users into a plurality of groups based on the SNS activity information, and setting an experiential object selection ratio for each of the plurality of groups; And
And determining a person to be experienced in each group according to the experiential object selection ratio.
And randomly extracting the persons to be experienced in each of the groups so that the experiential object selection ratio set for each group is satisfied.
And determining at least one user as a trial subject for each of the plurality of groups.
Summing SNS activity information collected for each SNS server when the at least one SNS server is a plurality of different SNS servers; And
And identifying the users whose aggregated SNS activity information meets the minimum selection criterion.
Related information of the user posted on the SNS server and other SNS users from the SNS server for the predetermined period from the time when the operating server receives the experience request for the experiential product through the user device And at least one of collected feedback information.
And whether or not each of the feedback information classified according to the interworking SNS server-specific policy has been collected more than a predetermined number of times during the predetermined period.
Before the step of receiving the experience request, posting information on the experiential product on-line for a predetermined time at the operation server,
Wherein the step of determining the person to be experienced is performed when the preset time has elapsed.
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN109120944A (en) * | 2017-06-26 | 2019-01-01 | 武汉斗鱼网络科技有限公司 | A kind of method and terminal that the user type in network direct broadcasting is shown |
| KR102019860B1 (en) * | 2018-05-24 | 2019-09-09 | 주식회사 한컴위드 | Credit rating calculation apparatus based on user's network activity information and operating method thereof |
| KR20200093749A (en) | 2019-01-29 | 2020-08-06 | 주식회사 모스컴퍼니 | Seller entry system using open market platform with multiple sellers and the method thereof |
| KR102322617B1 (en) * | 2021-04-05 | 2021-11-04 | 정민준 | Sns seller group purchase management system |
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| KR101896668B1 (en) * | 2017-07-28 | 2018-09-10 | 아이작에스엔씨 주식회사 | Peopluence posting advertisement service system and method thereof |
| KR20210143427A (en) | 2020-05-20 | 2021-11-29 | 김광일 | Apparatus and Method for sponsored matching with using the SNS |
| KR102254749B1 (en) | 2020-06-01 | 2021-05-21 | 석보라 | Method, apparatus, and system of providing initial publisher information |
| KR102635204B1 (en) | 2023-10-17 | 2024-02-08 | (주)화인인베스트 | Method, device and system for providing platform services for collecting consumer information about initial products |
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- 2015-10-30 KR KR1020150152370A patent/KR101737919B1/en active IP Right Grant
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109120944A (en) * | 2017-06-26 | 2019-01-01 | 武汉斗鱼网络科技有限公司 | A kind of method and terminal that the user type in network direct broadcasting is shown |
| KR102019860B1 (en) * | 2018-05-24 | 2019-09-09 | 주식회사 한컴위드 | Credit rating calculation apparatus based on user's network activity information and operating method thereof |
| KR20200093749A (en) | 2019-01-29 | 2020-08-06 | 주식회사 모스컴퍼니 | Seller entry system using open market platform with multiple sellers and the method thereof |
| KR102322617B1 (en) * | 2021-04-05 | 2021-11-04 | 정민준 | Sns seller group purchase management system |
| KR102348627B1 (en) * | 2021-04-05 | 2022-01-06 | 정민준 | Pre-preparation process and post-management method for efficient group purchase |
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