KR20150010838A - Method for providing a service to pay for the execution of applicatins downloaded from an application market - Google Patents
Method for providing a service to pay for the execution of applicatins downloaded from an application market Download PDFInfo
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- KR20150010838A KR20150010838A KR20130084845A KR20130084845A KR20150010838A KR 20150010838 A KR20150010838 A KR 20150010838A KR 20130084845 A KR20130084845 A KR 20130084845A KR 20130084845 A KR20130084845 A KR 20130084845A KR 20150010838 A KR20150010838 A KR 20150010838A
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
Description
The present invention relates to a method of providing a service to a mobile terminal for an application downloaded from an app market providing an application download service such as an app store or an Android market.
Mobile terminals, especially smart phones and tablet PCs, are becoming commonplace. In general, mobile terminals such as the App Market (which is called the App Store) and the Android Market And the application market for the Android phone, which is operated as an app market. Hereinafter, such market is referred to as "app market"). The app market is a marketplace for selling applications made by a large number of application producers. The makers can upload the created applications to the app market so that general users can easily download them, You earn money by distributing a portion of the consideration to the operators of the app market.
However, since an application sold for a fee requires a user to pay a fee for downloading, the user may feel burdened or uncomfortable about the purchase activity. Therefore, most applications are operated so that the download itself is free, and the producer obtains the advertisement revenue from the advertiser by putting a banner advertisement on the application execution screen so that the application can obtain the profit as it is actually used by the user Or adopting a method of inducing a user to pay a fee separately in order to utilize a specific function provided in the application while using the application. In other words, the producer distributes a lot of effort-generated applications to the user for free, and the profit after that is obtained from the cost paid by the advertiser at the time of using the application, or the cost for the paid contents paid by the user.
However, this approach has the disadvantage that it is not beneficial to the profit of the app market operator. That is, the app market provides a function of publishing a producer's application to his / her app market, searching for an application that the user wants to find easily, or introducing a newly created application, have. However, in the conventional way in which an app market operator obtains the cost of downloading an application by taking a part of an application selling price, the provision of a marketplace for selling the application is free And the app market operator will not be able to earn revenue. Therefore, even after the application is sold to the user free of charge (or even if it is paid), it is necessary to find a way to generate revenue in accordance with the profit that the manufacturer can obtain according to the use of the application.
In addition, in this conventional method, since the user can not pay a fee for using the app market, there is a disadvantage in that the app market can not provide the motivation for attracting the user to use the app market. In other words, there are a large number of app markets in addition to the typical app market, the app store and the Android market, and each app market provides specific functions for each genre such as selling only game applications. In such a situation, the competition between the membership acquisition and the actual application downloading performance among a plurality of app markets is competing, and therefore, the app markets are attracted to the users by giving an advantage to the users by using themselves. As a method of providing such an advantage, a method of paying a user to a point or the like as a payment for downloading an application from the app market is employed, which is popularized as a so-called CPI (Cost per Install) method.
However, since the CPI method is merely a payment for the download, the price is one-time, and therefore, there is no attractive compensation for the user. This in turn means that users are not attracted to the app market. Further, depending on the user, there may be a case in which a plurality of applications that are intended to be used solely for the purpose of such download and are not intended to be used are repeatedly downloaded without meaning and repeatedly used or deleted immediately after downloading. Resulting in a waste of.
On the other hand, from the viewpoint of the application maker, it is possible to obtain the advertisement revenue by displaying the advertisement of the third party advertiser in the form of a banner advertisement or the like for the application. In this case, It is difficult to secure the reliability of the information. A conventional method of providing an advertisement result to an advertiser is a method in which an application maker's server collects information on a record in which an application is actually executed from a mobile terminal and displays it to an advertiser. However, this method is unreliable for the advertiser because the application maker provides the execution performance to the advertiser. Further, if the application is connected to the server of the application maker for execution, it is possible to provide such an execution performance with a relatively high reliability. However, in the case where the application is executed only on the mobile terminal and it is unnecessary to access the producer server (For example, in the case of a game which is executed only by the mobile terminal itself but not by the online game and is enjoyed by the user alone), the performance of the performance can not be provided or the reliability of the performance of performance calculated by the manufacturer is further lowered.
This situation makes it possible for the application maker to convincing the advertiser of the effect of the advertisement through the application, since the advertiser pays the advertisement cost in the situation that the effect of the advertisement is unreliable. It is necessary to improve the profit structure of the application maker through this.
SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a method and apparatus for paying a user for a download of an application, , And to provide a way to prevent compensation for unprofitable downloads aimed only at the price, and to provide fair compensation.
It is another object of the present invention to provide a method for providing an actual market for an application by providing an application market providing an application market, To increase the loyalty of the members to the app market and to enable the application maker to check the driving history that the advertiser can trust.
According to an aspect of the present invention, there is provided a mobile terminal comprising: a) an app market server operating an app market providing an application download service to a mobile terminal, the application server downloading the application to the mobile terminal in response to a download request of the mobile terminal Giving step; b) collecting, from the mobile terminal, driving information, which is information on whether or not the application is running in the mobile terminal from which the application is downloaded, from the app market server; and c) providing a payment for the mobile terminal by the app market server in accordance with the driving information. The method of providing an execution fee payment service for an application downloaded from an app market.
The app market server receives a predetermined advertising fee from the producer terminal of the application, and the price in the step c) is paid using the advertisement fee.
The payment in the step c) may be used as an application right for a predetermined event provided by the app market server.
The driving information in the step b) includes the motion information of the mobile terminal detected by the gyroscope installed in the mobile terminal. The app market server determines that the application is running when it is determined that the motion of the mobile terminal is greater than a predetermined level based on the motion information. The predetermined degree includes at least one of motion duration and intensity of motion measured intermittently or continuously with respect to motion of the mobile terminal.
The driving information in the step b) includes sight line information of a user installed in the mobile terminal and sensed by a visual sensor for sensing movement of the user's line of sight. The app market server determines that the application is running when it is determined that the movement of the user's gaze is greater than a predetermined degree based on the visual information. The predetermined degree includes at least one of motion duration and intensity of motion measured intermittently or continuously with respect to movement of a user's gaze.
The driving information in the step b) includes operation information detected by a touch sensor installed on a display of the mobile terminal and sensing a user's touch operation of the mobile terminal.
The driving information in the step b) includes proximity information installed in the mobile terminal and detected by a proximity sensor that detects an approach of the object to the mobile terminal.
The driving information in the step b) includes surrounding brightness information sensed by a brightness sensing sensor that senses the brightness of the surroundings of the mobile terminal.
The driving information in the step b) includes data communication information which is information on a result of data communication with the external communication network by the mobile terminal.
The driving information in the step b) includes screen updater information which is information on whether the screen displayed on the display of the mobile terminal is continuously updated.
The driving information in the step b) includes usage rate information which is information on a usage rate of the main processor of the mobile terminal.
In the step b), the drive information includes execution information, which is information on whether the application is being executed in the mobile terminal. The execution information is information on whether a display screen on the display of the mobile terminal is an execution screen of the application.
In the step b), the driving information includes response information input by the user to the mobile terminal in response to a predetermined notification message indicating that the mobile terminal is viewable by the user. The mobile terminal repeatedly displays the notification message at predetermined time intervals.
The drive information in step b) includes identification information for confirming whether the application running on the mobile terminal has been downloaded from the app market. The identification information is obtained by checking the operating system of the mobile terminal with a list of applications being executed in the mobile terminal. The app market server compares the identification information with a list of the applications provided in the app market server to determine whether the application is downloaded from the app market.
According to the present invention, a user is paid for a download of an application, but the reward is given to the fact that the downloaded application is actually executed and driven. Therefore, compensation for unprofitable downloads aiming only at the price is prevented and legitimate compensation is made. In this case, since the actual driving history is provided by the app marketplace providing the application market, it is possible to enhance the loyalty of the users of the app market by increasing the user's interest in using the specific app market, The driving history can be confirmed.
Brief Description of the Drawings Fig. 1 is a diagram showing an overall system for executing a payment service providing method for an application downloaded from an app market according to the present invention.
Fig. 2 is a view showing a part of the internal structure of the mobile terminal of Fig. 1; Fig.
3 shows a process performed by the system of Fig. 1; Fig.
Fig. 4 is a view showing a modification of Fig. 1; Fig.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the drawings.
FIG. 1 is a diagram showing an overall system for executing a payment service providing method for an application downloaded from an app market according to the present invention. The overall system for carrying out the process of the present invention comprises a
The
The
2 is a diagram showing a part of the internal structure of the
The
3 is a diagram illustrating a process performed by the system of FIG. The present invention is based on the concept of Cost per Install and Play (CPIP), that is, the concept of CPI (Cost per Install), that is, the concept of paying the user for the installation of the application, And presents the concept of paying the user for the use. The process for this will be described in detail for each step with reference to FIG.
S10: Application upload
When an application maker creates an application, the application is uploaded from the
S20: Install running app
In order to use the app market, a user installs a running app, which is a dedicated app to access the mobile
S30: Running app launch (app market access)
The driving app is a dedicated application for accessing the app market by the
S40: Download game app
When the user finds an application that he / she needs in the app market, the application that is posted in the app market is downloaded from the
S50: Running the game app
When the user inputs an execution command for any of the downloaded game apps, the
S60: Transferring driving information to game app launch
The
First, what data is obtained based on the drive information will be described.
The motion information of the
At this time, the predetermined degree may include at least one of motion duration and intensity of motion, which are intermittently or continuously measured with respect to motion of the mobile terminal.
As another example of the basic data for obtaining the driving information, the user's gaze information sensed by the visual sensor 70 that senses the movement of the user's gaze can be used. In other words, while the user is playing the game, the user will be continuously gazing at the display of the
If it is determined based on the sight line information that the user is continuously watching the display of the
On the other hand, when the information of the
To this end, the running app executed by the executing
In addition, even if the application is in the running state, the remaining information other than the application in which the execution screen is currently displayed on the display of the
The driving information according to the present invention includes such execution information whether or not the application being executed is a game app and whether the execution of the game app is displayed on the actual screen. 60, and 70, it is possible to determine whether or not the user actually enjoys the game of the game app.
S70: Analysis of driving information
In step S60, the
On the other hand, whether or not the
S80: Application identification information analysis
As an optional process, it is determined whether the application is an application provided by the
To this end, the driving information transmitted in step S60 includes identification information for confirming whether or not the application running on the
Generally, an application maker loads and loads his / her application in several app markets. In this case, since it is often necessary to modify the app market to meet the specifications required for each app market, unique identification information Respectively. Therefore, in a state where the
On the other hand, the identification information may be given by the
S90 and S100: Execution consideration (point) payment and compensation
The
S110: Using points
The
According to the present invention as described above, the concept of Cost per Install and Play (CPIP) in which a user is paid for the actual execution and execution of the downloaded application is implemented. Therefore, compensation for unprofitable downloading that is intended only for the price is prevented.
In addition, since the actual driving history of the downloaded application is calculated by the
In addition, the loyalty of members to app markets is increased by increasing the user's interest in using a particular app market.
Fig. 4 is a view showing a modification of Fig. 1. Fig. In this modified example, the
The embodiment of FIG. 1 described above is an embodiment in which the
In FIG. 4, a first app market and a first
In this form, a difference from FIG. 1 is that provision of a running app is performed by the second
The app market server in the claims of the present invention is used as a concept including the second
Meanwhile, as a modified example of the embodiments of the present invention, in addition to the above-described method using the
That is, the drive information can be obtained through the detection result of the
In addition, the driving information may be obtained through the proximity information installed in the
In addition, the driving information can be obtained through the surrounding brightness information sensed by the brightness sensing sensor that senses the brightness of the surroundings of the
In addition, the driving information may be obtained through data communication information, which is information on the result of the
The driving information may be obtained through the screen updater information which is information on whether the screen displayed on the display of the
Also, the driving information may be obtained through utilization information, which is information on the usage rate of the main processor of the mobile terminal. Here, the main processor corresponds to the
In addition, the driving information may be obtained through the response information that the user inputs to the mobile terminal in response to a predetermined notification message indicating that the mobile terminal is viewable by the user. That is, the
Also, the notification message may be repeatedly displayed at predetermined time intervals. For example, by displaying a notification message to the user at intervals of one hour, it is possible to check whether or not the game is executed in units of one hour.
Claims (22)
b) collecting, from the mobile terminal, driving information, which is information on whether or not the application is running in the mobile terminal from which the application is downloaded, from the app market server;
c) paying the mobile terminal for a fee corresponding to the driving information by the app market server;
The method according to claim 1, further comprising:
The app market server receives a predetermined advertising fee from an author terminal of the application,
Wherein the payment in the step c) is paid using the advertisement fee.
Wherein the payment in the step c) is used as an application right for a predetermined event provided by the app market server.
Wherein the driving information in the step b) includes motion information of the mobile terminal detected by the gyroscope installed in the mobile terminal.
Wherein the application market server determines that the application is running when it is determined that the movement of the mobile terminal is a predetermined degree or more based on the analysis result based on the motion information, Delivery method.
Wherein the predetermined degree includes at least one of a motion duration and a motion intensity intermittently or continuously measured with respect to a motion of the mobile terminal.
Wherein the driving information in the step b) includes sight information of a user installed in the mobile terminal and sensed by a visual sensor for sensing movement of a user's gaze. Delivery method.
Wherein the application market server determines that the application is running when it is determined that the movement of the user's gaze is greater than a predetermined degree based on the analysis result based on the sight line information. Service delivery method.
Wherein the predetermined degree includes at least one of a motion duration and a motion intensity intermittently or continuously measured with respect to a motion of a user's gaze.
Wherein the driving information in the step b) includes operation information detected by a touch sensor installed on a display of the mobile terminal and sensing a user's touch operation of the mobile terminal. An application execution fee payment service providing method.
Wherein the driving information in the step b) includes proximity information detected by a proximity sensor installed in the mobile terminal and sensing an approach of an object to the mobile terminal. Service delivery method.
Wherein the driving information in the step b) includes ambient brightness information sensed by a brightness sensing sensor for sensing the brightness of the surroundings of the mobile terminal.
Wherein the driving information in the step b) includes data communication information which is information on a result of data communication with the external communication network by the mobile terminal. .
Wherein the driving information in the step b) includes screen updater information which is information on whether the screen displayed on the display of the mobile terminal is continuously updated.
Wherein the driving information in the step b) includes usage rate information which is information on a usage rate of the main processor of the mobile terminal.
Wherein the driving information includes information on whether or not the application is being executed in the mobile terminal. The method of claim 1, wherein the driving information includes information on whether the application is running in the mobile terminal.
Wherein the execution information is information on whether a display screen on the display of the mobile terminal is an execution screen of the application.
Wherein the driving information includes response information that the user inputs to the mobile terminal in response to a predetermined notification message indicating that the mobile terminal is viewable by the user, An application execution fee payment service providing method.
Wherein the mobile terminal repeatedly displays the notification message at a predetermined time interval.
Wherein the driving information in the step b) includes identification information for confirming whether the application running on the mobile terminal has been downloaded from the app market. How to provide payment services.
Wherein the identification information is obtained by checking a list of applications executed in the mobile terminal by the operating system of the mobile terminal.
Wherein the application market server checks whether the application is downloaded from the application market by comparing the identification information with a list of applications provided in the application market server. Service delivery method.
Priority Applications (1)
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KR20130084845A KR20150010838A (en) | 2013-07-18 | 2013-07-18 | Method for providing a service to pay for the execution of applicatins downloaded from an application market |
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KR20130084845A KR20150010838A (en) | 2013-07-18 | 2013-07-18 | Method for providing a service to pay for the execution of applicatins downloaded from an application market |
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN106101215A (en) * | 2016-06-08 | 2016-11-09 | 北京小米移动软件有限公司 | Application shop applications method for down loading and device |
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2013
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Cited By (1)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN106101215A (en) * | 2016-06-08 | 2016-11-09 | 北京小米移动软件有限公司 | Application shop applications method for down loading and device |
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