KR20140122321A - Sns posting and reward system, and method using nfc - Google Patents

Abstract

The present invention relates to a system for posting and a reward in an SNS by using an NFC technology. The system includes: a user terminal (100) which has an NFC function in order to read an NFC tag; the NFC tag (200) in which URL information is encoded in order to move to a pre-stored URL page when tagging on the user terminal (100); and a web server (300) which selects an SNS to be posted by a user by moving to the pre-stored URL page when tagging the user terminal (100) on the NFC tag (200) and transmits a coupon message to the user terminal (100) by issuing the coupon message by making content, which is pre-stored in the SNS selected by the user, posted automatically. The present invention is able to maximize a viral marketing effect by promoting a store advertisement in the SNS of a user by directly posting the store advertisement by using an NFC technology.

Description

(SNS POSTING AND REWARD SYSTEM, AND METHOD USING NFC) < RTI ID = 0.0 >

The present invention relates to an advertising platform in which an NFC and an SNS are linked. In particular, when a user tags a terminal supporting an NFC function in an NFC tag installed in a store or an NFC tag issued to a user in an NFC reader installed in a store, The present invention relates to an SNS posting and rewarding system and method using NFC technology in which a content designated by an advertiser in advance is automatically posted to a user's SNS and a user can receive a coupon as a reward therefor.

As the network technology represented by the Internet is developed, online services are provided in various fields such as culture, shopping, entertainment, and marketing.

Among them, online marketing began with a form of unilaterally communicating the information of a company or product to users through the first homepage. Recently, as the use of social network service (SNS) Marketing is being tried.

SNS is a service that supports online communication with unspecified people, and it is increasingly used due to the emergence of high-performance terminal devices such as smart phones and the establishment of low-cost networks such as Wi-Fi networks Trend.

In particular, the SNS is a one-to-one direct relationship between SNS users and information exchange among SNS users who have a relationship, and SNS users having similar interests are likely to form a mutual relationship and form a community. There is a strong tendency to trust information shared among users.

In applying this marketing to the SNS, it is expected that the marketing effect will be maximized if the SNS user or a plurality of SNS user groups are interested and provided with matching marketing information that is likely to spread.

On the other hand, as the SNS culture has developed, there has been a growing demand for viral marketing with high efficiency compared with low cost. However, in order to post the content of the store directly to the user's SNS and publicize it, currently, there is no other way for the SNS user to directly log in and upload his / her own, and this also posts the opinion of the SNS user There is no guarantee that the positive content about the business will always be posted on the SNS.

According to a survey conducted by the Korea Communications Commission (KCC) and the Korea Internet & Security Agency (KISA) in December 2012, 63.7% of the population aged 6 years or older currently own and use smart devices such as smartphones and tablet PCs. In light of the fact that the penetration rate of smart devices was only 31.3% in the previous year, it is doubling every year. The domestic usage rate of SNS, represented by Facebook and Twitter, increased by 0.6% from the previous year to 67.1%. Of those, 47.7% said they were acquainted with new people while using SNS.

As described above, the utilization rate of SNS is gradually increasing, and various services related to SNS are emerging. In addition, smartphone and tablet PC ownership ratio is increasing, and according to Korean Press, 80% of domestic smartphone users expect to use smartphones equipped with NFC (Near Field Communication) by 2015.

However, in order for an SNS user to share an offline experience online, there is an inconvenience that the user must directly log into the SNS and write related experiences in a picture and a written form.

Meanwhile, as a patent related technology in the related art, there is a smartphone in which a sales management server including customer information and product information, which is a buyer of a product, a social network service, a sales management server, and a server network application for interworking with a social network service, The method includes: purchasing a product using a smartphone; Transmitting merchandise information and merchandise information of the merchandise to the smartphone from the sales management server; Registering product information and seller information on a social network service web page using a server interworking application; And a step of calculating the number of visitors who visit the seller using the seller information registered by the goods purchaser in the social network service web page, and a transaction and advertisement method using the smart phone and the social network service have been proposed 1).

Korean Patent Application No. 10-2011-0111727

SUMMARY OF THE INVENTION The present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and system for tagging an NFC tag in an offline store for tagged users, If the NFC tag is issued to users who do not carry the supporting terminal and the NFC reader is attached to the offline store and the NFC reader is tagged with the NFC tag, The present invention provides an SNS posting and reward system and method using NFC technology that is automatically posted to a user's SNS and can receive a coupon as a reward.

In order to achieve the above object, an SNS posting and compensating system using an NFC technique according to a first embodiment of the present invention includes a user terminal equipped with an NFC function for reading an NFC tag; An NFC tag in which URL information is encoded so as to move to a URL (Uniform Resource Locator) page stored at the time of tagging to the user terminal; The user terminal is moved to the URL page stored at the time of tagging in the NFC tag to allow the user to select the SNS to be posted, and the pre-assigned content is automatically posted to the SNS selected by the user, And a web server for sending the web server to the user terminal.

Here, the web server may include: an SNS posting management unit for managing SNS posting; An SNS content management unit for SNS content management; A coupon content management unit for managing coupon content and issuing a coupon message; A coupon message sending unit for sending a coupon message; When the user terminal is tagged in the NFC tag, a predetermined URL page is provided to select a SNS to be posted by the user, and a selected SNS login page is provided to instruct the SNS posting management unit to allow the user to log in , Instructs the SNS content management unit to automatically post the content designated in the user's selected SNS to the posted SNS, and transmits the coupon message to the user terminal in order to send the coupon message issued by issuing the coupon message to the user terminal And a control unit for instructing the message sending unit.

In addition, a unique ID is assigned to the user terminal, the store where the NFC tag is installed, and the NFC tag. When the web server tags the user terminal to the NFC tag, SNS posting, coupon message issuance, and issued coupon usage information to the control unit, and store and manage the received coupon usage information.

In order to achieve the above object, an SNS posting and reward system using NFC technology according to a second embodiment of the present invention includes: an NFC tag having a unique ID; The NFC function is mounted so that the NFC tag can be read, and the tag unique ID information can be transmitted to the web server when the tag is tagged with the NFC tag. The user can tag the tag with the NFC tag, input member information including the phone number, An NFC reader capable of transmitting ID information and member information to a web server and subscribing as a service member; A user terminal; If the tag unique ID provided from the NFC reader when tagging the NFC tag to the NFC reader is matched with the registration information at the time of membership registration of the user, the predetermined content is automatically posted to the SNS selected by the user, And a web server for transmitting the generated information to the user terminal.

Here, the web server may include: an SNS posting management unit for managing SNS posting; An SNS content management unit for SNS content management; A coupon content management unit for managing coupon content and issuing a coupon message; A coupon message sending unit for sending a coupon message; Instructs the SNS posting management unit to determine whether the tag unique ID provided from the NFC reader when the NFC tag is tagged to the NFC reader matches the registration information at the time of membership registration of the user, And a control unit for instructing the coupon contents management unit and the coupon message sending unit to send the coupon message issued by issuing the coupon message to the user terminal so that the content can be automatically posted to the SNS content management unit have.

 When the NFC tag is tagged to the NFC reader, the web server receives tag unique ID information from the NFC reader along with reader unique ID information, and receives tag ID, SNS posting, and coupon And can store and manage the message in association with the issuance of the message and the coupon use information that has been issued.

In addition, the coupon message can be selected by using a URL after selecting a URL and moving to a coupon page.

In order to achieve the above object, there is provided an SNS posting and compensation method using NFC technology according to a first embodiment of the present invention, comprising: a first step in which URL information is encoded in an NFC tag and installed in a store; A second step in which a user terminal equipped with an NFC function is tagged in the NFC tag and moved to a URL page; After determining whether the user joins the service through the user terminal ID stored in the web server in the URL page, if the user is subscribed as a member, the web server posts the pre-assigned content to the SNS of the previously registered user, A third step of posting a pre-assigned content to the user's SNS in the web server after making a login to the selected SNS login page and logging in if the user is not a member; A fourth step of issuing a URL coupon message from the web server and transmitting the URL coupon message to the user terminal; And when the issued URL coupon is selected, a fifth step of moving to the coupon page and using the coupon is performed.

Herein, the user terminal, the store where the NFC tag is installed, and the NFC tag are each given a unique ID. When the web server tags the user terminal to the NFC tag, The store unique ID, and the tag unique ID information to store and manage tagging, SNS posting, coupon message issuance, and coupon usage information.

In order to achieve the above object, an SNS posting and reward method using NFC technology according to a second embodiment of the present invention is characterized in that an NFC tag is tagged in an NFC reader and registered as a member through SNS and telephone number registration of a user A first step of subscribing; If the NFC tag is tagged in the NFC reader, posting the content designated in the SNS of the registered user in the web server; A third step of issuing a URL coupon message from the web server and transmitting the URL coupon message to the registered user terminal; And when the issued URL coupon is selected, a fourth step of moving to the coupon page and using the coupon is performed.

Here, the NFC reader is given a reader unique ID, and the web server receives the reader unique ID information together with the tag unique ID information from the NFC reader when tagging the NFC tag to the NFC reader, and performs tagging, SNS posting, And can store and manage the coupon message in association with the coupon message issuance and the coupon usage information.

In addition, the coupon to be issued is managed by the web server, the coupon to be created and issued by the user coupon box is stored on the web, the user can move to the coupon box of the user using the URL included in the transmitted message, Self-authentication is possible through user terminal number matching when browsing.

In addition, an administrator account can be created to directly register / modify / delete the content management posted in the user's SNS or the coupon management which is issued by the manager of each store in a format supported by the SNS.

According to the present invention, the viral marketing effect can be maximized by posting and promoting the store advertisement directly to the user's SNS utilizing the NFC technique.

In addition, since the conventional paper coupons are issued online in response to marketing activities and are sent in letters, the cost of issuing coupons is low, user accessibility is high, and the coupon recovery rate is also increased, thereby contributing to sales improvement.

In addition, since most of the users actually use the store, there is an effect of direct advertisement to the actual user, and accordingly, a high publicity effect can be obtained as compared with the advertisement adopting the conventional advertisement method.

In addition, since the NFC tag is the only cost invested in the store, which is the main body of the present invention, the publicity cost can be lower than the conventional publicity cost.

In addition, users can post offline SNS through tagging without having to login to SNS account every time they share offline experience online.

1 is a schematic diagram of an SNS posting and compensation system utilizing NFC technology according to a first embodiment of the present invention;
2 is a detailed view of an SNS posting and compensation system utilizing NFC technology according to a first embodiment of the present invention;
3 is a flow chart of an SNS posting and compensation method using NFC technology according to a first embodiment of the present invention;
4 is a schematic diagram of an SNS posting and compensation system utilizing NFC technology according to a second embodiment of the present invention;
5 is a detailed view of an SNS posting and compensation system utilizing NFC technology according to a second embodiment of the present invention;
6 is a flowchart of an SNS posting and compensation method using NFC technology according to a second embodiment of the present invention.
FIG. 7 is an example of a coupon provided when tagging NFC according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, the preferred embodiments of the present invention will be described below, but it is needless to say that the technical idea of the present invention is not limited thereto and can be variously modified by those skilled in the art.

FIG. 1 is a schematic diagram of an SNS posting and compensation system utilizing NFC technology according to a first embodiment of the present invention. FIG. 2 is a detailed view of an SNS posting and compensation system utilizing NFC technology according to a first embodiment of the present invention. 3 is a flowchart of an SNS posting and compensating method using the NFC technique according to the first embodiment of the present invention.

The SNS posting and reward system utilizing the NFC technology according to the first embodiment of the present invention is a user terminal that utilizes NFC technology and is equipped with an NFC function, and when tagging an NFC tag attached to a store, And the coupon message can be issued and transmitted to the user's mobile phone at the compensation level.

1, the SNS posting and reward system utilizing the NFC technique according to the first embodiment of the present invention includes a user terminal 100, an NFC tag 200, and a web server 300 .

The user terminal 100 includes an NFC function for reading an NFC tag, and may include an Android-based mobile device or a tablet PC equipped with an NFC function. At this time, the user terminal 100 may be given a unique ID for management in product production.

The NFC tag 200 is installed in the store so that URL information is encoded so that the user terminal 100 can move to the URL page stored at the time of tagging. That is, the encoded URL information enables the user terminal 100 to move to a URL page stored in advance when tagging the NFC tag 200. At this time, the store where the NFC tag 200 is installed and the NFC tag 200 can be registered in the web server 300 by receiving a unique ID for management.

In other words, each NFC tag 200 is given a tag unique ID when the NFC tag 200 is manufactured at the factory. The NFC tags 200 may be managed for each store by storing a unique ID for each store and matching the store unique ID with the tag unique ID and storing the ID in the web server 300 before encoding the tag in each store and issuing the tag . Accordingly, when the user terminal 100 tags the NFC tag 200 and the corresponding information is provided from the web server 300, it is possible to check in which store the tagging was performed. Management of each NFC tag 200 is basically performed by matching with a unique ID for each store, but it is possible to manage the NFC tag 200 by subdividing it into a table or space concept in a store if necessary.

The unique ID of each store and the unique ID of the NFC tag 200 that is encoded and issued are stored and managed in the control unit 310 of the web server 300. Each store receives the permission from the web server 300 and has an administrator status for each store. The manager for each store can register / modify / delete the contents of the contents uploaded through the SNS and the content of the coupon issued from the web page , And can manage tag status, membership status, number of posts, and coupon usage status issued for each store.

The installation place of the NFC tag 200 is not limited to a general store for selling commodities, and may be installed in various places as needed.

The web server 300 moves the user terminal 100 to the URL page stored at the tagging time in the NFC tag 200, thereby allowing the user to select an SNS to be posted. Then, after a predetermined content (e.g., store advertisement, etc.) is automatically posted to the SNS selected by the user, the content is posted to the SNS of the user, and a predetermined coupon message is issued to the user, (100).

2, the web server 300 includes an SNS posting management unit 310, an SNS content management unit 320, a coupon content management unit 330, a coupon message sending unit 340, and a control unit 350).

The SNS posting management unit 310 performs an SNS posting management operation.

The SNS content management unit 320 manages the content posted on the SNS.

The coupon content management unit 330 performs a coupon message issuance operation based on coupon content management to be issued and managed coupon content.

The coupon message sending unit 340 performs a coupon message sending job issued from the coupon content management unit 330. [

When tagging the user terminal 100 to the NFC tag 200, the controller 350 controls the SNS posting management unit 310, the SNS content management unit 320, the coupon content management unit 330, (340) can perform their respective roles.

Specifically, when the user terminal 100 is tagged in the NFC tag 200, the control unit 350 provides a predetermined URL page to allow the user to select an SNS to be posted, And instructs the SNS posting management unit 310 to allow the user to log in.

Then, the control unit 350 instructs the SNS content management unit 320 to automatically post the content designated by the user in the logged in SNS.

The control unit 350 issues the coupon message and instructs the coupon content management unit 330 and the coupon message sending unit 340 to send the coupon message to the user terminal 100. [ At this time, the coupon message can be selected in a form of a URL by a user selecting a URL, moving to a coupon page, and using the coupon.

When the web server 300 tags the user terminal 100 to the NFC tag 200, when the web server 300 moves to the previously stored URL page, the web server 300 transmits the terminal unique ID, The store unique ID and the tag unique ID information, and store and manage the tag in association with the tagging, the SNS posting, the coupon message issuance, and the issued coupon use information.

That is, the web server 300 obtains the unique ID of the user terminal 100 and information about the NFC tag 200 (the unique ID of each tag linked with the unique ID of each store) It is possible to identify and manage store-specific information. The information is statistically organized and managed by the store manager.

Now, an SNS posting and compensation method using a user terminal equipped with an NFC function according to the first embodiment of the present invention will be described with reference to FIG.

First, the URL information is encoded in the NFC tag and installed in the store (S110).

Then, the user terminal equipped with the NFC function is tagged to the NFC tag (S120).

Then, it goes to the URL page. In the URL page, it is determined whether or not the user joins the SNS posting / rewarding service through the user terminal ID stored in the web server. If the user is registered as a member, Posts the pre-assigned content to the user's SNS, allows the user to select the SNS when the user is not a member, moves to the selected SNS login page and logs in, and posts the pre-assigned content to the user's SNS at the web server ( S130, S140).

Then, the web server issues a URL coupon message to the user terminal, which is a reward for posting the content to the user's SNS (S150).

Finally, when the URL coupon issued by the user is selected, the coupon is used and the coupon is used (S160).

Specifically, when the user selects the URL of the received coupon message using the user terminal, the user goes to the coupon page shown in FIG. 7 to display the corresponding page when ordering the product, receives the desired product, Click the Enable button to complete the coupon usage. Completed coupon pages are converted to non-reusable.

The user terminal, the store where the NFC tag is installed, and the NFC tag are each given a unique ID, and the web server tags the user terminal to the NFC tag, ID, store unique ID, and tag unique ID information to store and manage tagging, SNS posting, coupon message issuance, and coupon usage information.

In the SNS posting and compensation method using the NFC technique according to the present invention, the coupon to be issued is managed in the web server, the coupon is generated and issued to the user coupon box on the web, and the user stores the coupon in the transmitted message. It is possible to move to the coupon box of the user by using the URL which is registered in the coupon box and to authenticate the user through the matching of the user terminal number when viewing the coupon box.

In the SNS posting and reimbursement method using the NFC technology according to the present invention, an administrator account is created and the content management posted in the user's SNS or the coupon management issued is directly registered in the form that the manager of each store supports in the SNS / Can be modified / deleted.

In the SNS posting and rewarding method using the NFC technique according to the present invention, a user who has completed the membership using the user terminal 100 can use the unique ID, the terminal number, and the name of the user terminal 100, The content is stored in the control unit 350 of the server 300 and the content is posted to the SNS registered in advance by the store manager without any special procedure at the time of tagging the NFC tag 200 attached to the store after joining the store, To the terminal of the terminal.

FIG. 4 is a schematic diagram of an SNS posting and compensation system utilizing NFC technology according to a second embodiment of the present invention, FIG. 5 is a detailed view of an SNS posting and compensation system utilizing NFC technology according to a second embodiment of the present invention 6 is a flowchart of an SNS posting and compensating method using the NFC technique according to the second embodiment of the present invention.

The SNS posting and compensation system utilizing the NFC technology according to the second embodiment of the present invention uses NFC technology to post content pre-assigned to a user's SNS when tagging an NFC reader attached to a store using an NFC tag , The coupon message can be issued and transmitted to the user's mobile phone for the compensation thereof.

4, the SNS posting and compensation system utilizing the NFC technique according to the second embodiment of the present invention includes an NFC tag 400, an NFC reader 500, a web server 600, (700).

The NFC tag 400 is separately given a tag unique ID and issued to the SNS posting / reward service user.

The NFC reader 500 includes an NFC function to read the NFC tag 400. The NFC reader 500 may transmit the tag unique ID information to the web server 600 when the tag is tagged with the NFC tag 400. The tag may be tagged by the user using the NFC tag 400, It is possible to transmit the unique ID information and the member information to the web server 600 and subscribe to the service member.

When the tag unique ID provided from the NFC reader 500 when the NFC tag 400 is tagged to the NFC reader 500 is matched with information registered when the user registers the NFC tag 400, The content designated in the SNS is automatically posted, and then the coupon message is issued to the user terminal 700. [

The user terminal 700 does not have the NFC function separately and can receive and use the coupon message from the web server 600.

5, the web server 600 includes an SNS posting management unit 610, an SNS content management unit 620, a coupon content management unit 630, a coupon message sending unit 640, and a control unit 650).

The SNS posting management unit 610 performs an SNS posting management task.

The SNS content management unit 620 performs management of the content posted in the SNS.

The coupon content management unit 630 performs a coupon message issuance operation based on coupon content management to be issued and managed coupon content.

The coupon message sending unit 640 performs a coupon message sending job issued from the coupon content managing unit 630. [

The SNS content management unit 620, the coupon content management unit 630, and the coupon message transmission unit (not shown) when tagging the NFC tag 400 to the NFC reader 500. [ 640) can perform their respective roles.

Specifically, the controller 650 determines whether the tag unique ID provided from the NFC reader 500 when the NFC tag 400 is tagged in the NFC reader 500 matches the registration information at the time of membership of the user To the SNS posting management unit 610.

If the tag unique ID provided from the NFC reader 500 matches the registration information at the time of membership registration of the user, the control unit 650 controls the SNS content to be automatically posted to the SNS selected by the user And instructs the management unit 620.

The control unit 650 issues the coupon message and instructs the coupon content management unit 630 and the coupon message sending unit 640 to send the coupon message to the user terminal 700. [

The NFC reader 500 receives a reader unique ID and the web server 600 receives the tag unique ID information from the NFC reader 500 when the NFC tag 400 is tagged in the NFC reader 500. [ SNS posting, issuance of a coupon message, and coupon usage information that is issued and stored in the control unit 650. In addition,

Now, an SNS posting and compensation method when using the NFC tag according to the second embodiment of the present invention will be described with reference to FIG.

First, the user tags the issued NFC tag on the NFC reader, selects an SNS to be posted on the membership screen, logs in, and registers the user through SNS and phone number registration (S210).

Then, the user tags the registered NFC tag to the NFC reader installed in the store (S220).

Then, the web server posts the pre-assigned content to the registered user's SNS (S230).

Then, the web server issues a URL coupon message to the user terminal, which is a reward for posting the content to the user's SNS (S240).

Finally, when the URL coupon issued by the user is selected, the coupon is moved to the coupon page to process the coupon (S250).

Specifically, when the user selects the URL of the received coupon message using the user terminal, the user goes to the coupon page shown in FIG. 7 to display the corresponding page when ordering the product, receives the desired product, Click the Enable button to complete the coupon usage. Completed coupon pages are converted to non-reusable.

As described above, when the present invention is applied, it is possible to promote the personal SNS store of the consumer by utilizing the NFC technology, and to increase the sales through coupon issuance.

In particular, unlike conventional advertisers who advertise in a one-sided manner to consumers, consumers who visit the store directly tag NFC tags and display their advertisements in their own SNS. It is possible to maximize viral marketing effect through sex.

In addition, it is difficult to effectively advertise an advertisement directly related to a consumer in the case of an advertisement action through a mobile or a SNS. However, in the case of the system and method of the present invention, an advertisement targeting an actual buyer who visits a store, The advertisement effect is very high compared to the conventional advertisement platform because it promotes SNS to people who have similar lifestyles.

In addition, unlike a conventional paper-type or barcode-type coupon issuing system, a coupon is issued on a web page, and the coupon is sent as a message. In addition, from the standpoint of the store manager, it is much cheaper to issue a coupon when compared with paper coupons, etc., and to manage coupon management and customer relationship management (CRM) such as coupon issuance history, coupon return rate, There is an advantage that it is more efficient than the conventional method.

Meanwhile, although the SNS posting and compensation system and method using the NFC technique according to the present invention have been described with reference to the limited embodiments, the scope of the present invention is not limited to the specific embodiments, And various modifications, alterations, and changes may be made without departing from the scope of the present invention.

Therefore, the embodiments disclosed in the present invention and the accompanying drawings are intended to illustrate and not to limit the technical spirit of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments and the accompanying drawings . The scope of protection of the present invention should be construed according to the following claims, and all technical ideas falling within the scope of the same shall be construed as falling within the scope of the present invention.

100, 700: user terminal 200: NFC tag
300, 600: Web server 310, 610: SNS posting management unit
320,620: SNS content management unit 330,630: Coupon content management unit
340,640 coupon message sending unit 350,650:
400: NFC tag 500: NFC reader

Claims (13)

A user terminal 100 equipped with an NFC function for reading an NFC tag;
An NFC tag 200 in which URL information is encoded so that the user terminal 100 can move to a URL page stored at the time of tagging;
The user terminal 100 is moved to the URL page stored at the time of tagging in the NFC tag 200 to allow the user to select the SNS to be posted, and the pre-assigned content is automatically posted to the SNS selected by the user, And a web server (300) for issuing a coupon message to the user terminal (100) and sending the coupon message to the user terminal (100). The method according to claim 1,
The web server 300,
An SNS posting management unit 310 for SNS posting management;
An SNS content management unit 320 for SNS content management;
A coupon content management unit 330 for coupon content management and coupon message issuance;
A coupon message sending unit 340 for sending a coupon message;
When the user terminal 100 is tagged in the NFC tag 200, a predetermined URL page is provided to allow the user to select an SNS to be posted, and a selected SNS login page is provided to allow the user to log in. Instructs the SNS posting management unit 310 to instruct the SNS content management unit 320 to automatically post the content designated in the user's selected SNS to the posted SNS, and transmits the coupon message, which is issued by issuing the coupon message, And a control unit (350) for instructing the coupon contents management unit (330) and the coupon message sending unit (340) to send the coupon to the user terminal (100). The method of claim 2,
The store where the user terminal 100, the NFC tag 200 is installed, and the NFC tag 200 are each given a unique ID,
When the web server 300 tags the user terminal 100 to the NFC tag 200, when the web server 300 moves to the previously stored URL page, the web server 300 transmits the terminal unique ID, The store unique ID and the tag unique ID information are received and stored and managed in association with tagging, SNS posting, coupon message issuance, and coupon use information issued to the control unit 350. The SNS posting and compensation using the NFC technique system. An NFC tag 400 to which a unique ID is assigned;
An NFC function is installed so that the NFC tag 400 can be read and the tag unique ID information can be transmitted to the web server 600 when the tag is tagged with the NFC tag 400, An NFC reader 500 capable of inputting member information including a telephone number to transmit tag unique ID information and member information to the web server 600 and subscribing to the service member;
A user terminal 700;
When the tag unique ID provided from the NFC reader 500 when the NFC tag 400 is tagged to the NFC reader 500 is matched with registration information at the time of membership registration of the user, And a web server 600 for issuing a coupon message and sending the coupon message to the user terminal 700. The SNS posting and rewarding system using the NFC technology includes: The method of claim 4,
The web server 600,
An SNS posting management unit 610 for managing the SNS posting;
An SNS content management unit 620 for SNS content management;
A coupon content management unit 630 for coupon content management and coupon message issuance;
A coupon message sending unit 640 for sending a coupon message;
The SNS posting management unit 610 instructs the SNS posting management unit 610 to determine whether the tag unique ID provided from the NFC reader 500 when the NFC tag 400 is tagged to the NFC reader 500 matches the registration information at the time of membership of the user And instructs the SNS content management unit 620 to automatically post the content previously designated to the SNS selected by the user at the time of matching, and sends the coupon message issued by issuing the coupon message to the user terminal 700 And a controller (650) for instructing the coupon contents managing unit (630) and the coupon message sending unit (640) to provide the coupon contents to the coupon managing unit (630). The method of claim 5,
The NFC reader 500 receives a reader unique ID,
The web server 600 receives the tag unique ID information from the NFC reader 500 when tagging the NFC tag 400 to the NFC reader 500 and receives reader unique ID information from the NFC reader 500 for tagging, And the control unit 650 stores and manages the coupon in association with the coupon usage information issued and issued. The method according to claim 1 or 4,
Wherein the coupon message is selected in URL format and then moved to a coupon page, and then the coupon can be selected and used. A first step in which URL information is encoded in an NFC tag and installed in a store;
A second step in which a user terminal equipped with an NFC function is tagged in the NFC tag and moved to a URL page;
After determining whether the user joins the service through the user terminal ID stored in the web server in the URL page, if the user is subscribed as a member, the web server posts the pre-assigned content to the SNS of the previously registered user, A third step of posting a pre-assigned content to the user's SNS in the web server after making a login to the selected SNS login page and logging in if the user is not a member;
A fourth step of issuing a URL coupon message from the web server and transmitting the URL coupon message to the user terminal;
And when the coupon is selected, the coupon is moved to the coupon page, and the coupon is processed for use. The SNS posting and compensation method using the NFC technique. The method of claim 8,
The user terminal, the store where the NFC tag is installed, and the NFC tag are each given a unique ID,
When the web server tags the user terminal to the NFC tag, the web server receives the terminal unique ID, the store unique ID, and the tag unique ID information from the user terminal and the NFC tag when moving to the previously stored URL page, And storing and managing the coupon in association with coupon usage information issued and issued. A first step of tagging an NFC tag in an NFC reader and registering a user as a member through SNS and telephone number registration of the user;
If the NFC tag is tagged in the NFC reader, posting the content designated in the SNS of the registered user in the web server;
A third step of issuing a URL coupon message from the web server and transmitting the URL coupon message to the registered user terminal;
And a fourth step of moving to a coupon page and using the coupon when the issued URL coupon is selected. The method of claim 10,
The NFC reader receives a reader unique ID,
When the NFC tag is tagged to the NFC reader, the web server receives reader unique ID information together with the tag unique ID information from the NFC reader, and interoperates with tagging, SNS posting, coupon message issuance, SNS posting and compensation system using NFC technology. The method according to claim 8 or 10,
The coupon to be issued is managed by the web server, the coupon to be generated and issued by the user coupon box is stored on the web, the user can move to the coupon box of the user using the URL included in the transmitted message, And authenticating the user through terminal number matching. The SNS posting and compensation method using the NFC technique. The method according to claim 8 or 10,
Manager account is created so that the contents posted to the user's SNS or the coupons to be issued can be directly registered / modified / deleted by the manager of each store in a format supported by the SNS, and the SNS posting and compensation using the NFC technology Way.

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