KR20140093784A - Method of providing an advertisement contents before a call and system for performing the method - Google Patents

Abstract

A method for providing advertising content before a call is connected and a system for performing the same are provided. The system for providing advertising content before a call is connected includes a click check unit, a content request unit, an information storage DB, an URI acquisition unit, a display control unit, an information delivery unit, a call connection unit and a call result return unit. The content request unit requests content using an advertiser identification key, an advertiser telephone number, a search keyword, a merchandise subscription information and a user telephone number when a call is checked by the click check unit as clickable. The URI acquisition unit retrieves URI information from the information storage DB using the advertiser identification key, advertiser telephone number, search keyword, merchandise subscription information and user telephone number provided in the content request unit, in case there exists advertising content. The display control unit displays corresponding content on a smartphone of user using the URI information. The information delivery unit delivers information including the advertiser identification key, user telephone number and company telephone number. The call connection unit tries to connect a call between the user and advertiser using the received advertiser identification key, user telephone number and company telephone number, which were received from the information delivery unit.

Description

TECHNICAL FIELD [0001] The present invention relates to a method for providing advertisement contents before a call and a system for performing the method.

The present invention relates to a pre-call advertisement content providing method and a system for performing the same, and more particularly, to a pre-call advertisement content providing method for exposing advertisement content using a pre-call advertisement content providing service and a system .

In general, advertisements on smartphones are primarily displayed within an executed application, and are unexpected, one-sided advertisements desired by the user.

In modern society, the Internet and information and communication technologies are developed, and they are in an environment where anyone can use them anywhere. Therefore, even if a person sells a product or service offline, it is common to advertise on the Internet and promote the product.

However, since the advertisement screen and the advertisement screen are flooded on the Internet, the user may obtain useful information through this, but on the other hand, the advertisement effect is not so high because the advertiser does not click the advertisement screen without any particular reason.

In addition, in order to give an incentive to click an advertisement on the conventional Internet, there exists a system for accumulating a specific mileage corresponding to the number of clicks of the advertisement.

When viewed from the user's point of view, even if an advertiser's site is visited by clicking on the advertisement of the advertisement posted on the web page or viewing the advertisement, the Internet user can receive the advertisement on the site of the service provider The benefit was insignificant enough that I could not feel it as a non-executive or real benefit.

In addition, it has been limited for the internet users to use the points properly by providing the miles or points that the service provider can use only limitedly on his / her site for the behavior of the Internet users.

And most of the cases where the Internet users can use the mileage provided by various portal sites or mileage affiliate sites for direct gain is very limited, and Internet users often consider mileage or points of various sites to be almost insignificant .

Meanwhile, in order to use the points, a member must be registered on the site, and important personal information such as a resident registration number must be provided in order to join the membership. The personal information provided as described above is recently leaked to the outside through Internet hacking or the like There have been a lot of users who are reluctant to join.

When viewed from the advertiser's point of view, it is paid when the user views or exposes all of the advertisement. It is not transparent whether or not the user has correctly viewed the advertisement of the advertiser. When the user drops the window, There may be cases.

In addition, in the case of a company providing a free call as part of its mileage point after providing the advertisement contents, the cost of the data due to the advertisement contents provision, as well as the telephone call charge due to the provision of the free call, As a pressing element.

Korean Patent Laid-Open No. 10-2010-0128267 (published on Dec. 07, 2010, entitled " Method and System for Displaying Advertisements in a Call Waiting State of a Smartphone) Korean Patent Laid-Open No. 10-2012-0050941 (Published on May 21, 2012, entitled " Name of invention: smart phone advertisement application " Number, and the system is connected to the number selected when the user clicks the call button)

SUMMARY OF THE INVENTION Accordingly, the present invention has been made in view of the above problems, and it is an object of the present invention to provide a method and system for providing a user who makes a phone call with a company using a smart phone, The method comprising:

Another object of the present invention is to provide a system for performing the pre-call advertisement content providing method.

In order to achieve the object of the present invention, a method for providing advertisement content before a call according to an embodiment of the present invention includes: checking whether a user clicks a call on a portal site displayed on a smartphone; The portal site requests the advertisement content to the content management server using the advertiser identification key, the advertiser phone number, the search keyword, the product subscription information, and the user phone number, and if the advertisement content exists, The server obtains uniform resource identifiers (URI) information from the information storage DB using information transferred from the portal site. The contents management server extracts the URI information from the D / S, displaying the content to a user, and the content management server includes an advertiser identification key, A step of transmitting information including a user's telephone number and a business telephone number to an intelligent network service switching center (SSP); and using the information received from the content management server, And the intelligent network service exchange includes returning an advertiser identification key, call success / failure, call length, and talk time to the content management server.

In one embodiment, the content management server may store the advertiser identification key, the call success or failure, the call length, and the talk time returned from the intelligent network service exchange in an information storage DB.

According to another aspect of the present invention, there is provided a method of providing pre-call ad content according to another embodiment of the present invention includes the steps of: inputting a user's telephone number to use a call on a portal site displayed on a PC; A step in which the portal site requests advertisement contents to a content management server using an advertiser's phone number, a search keyword, product subscription information, and a user's phone number; and the content management server includes an advertiser identification key, Transmitting the information including the content to the service switching point (SSP); providing the content of the advertiser using the information received from the content management server, And the intelligent network service exchanger transmits an advertiser identification key, call success / And a step of returning the time to the content management server.

In one embodiment, the content management server may further include storing the advertiser identification key, the call success / absence, the call length, and the call time returned from the intelligent network service exchange.

According to another aspect of the present invention, there is provided a pre-call advertisement content providing system including a click check unit, a content request unit, an information storage DB, a URI acquisition unit, a display control unit, an information delivery unit, And a call result returning unit. The click check unit checks whether the user clicks the call on the portal site displayed on the smartphone. The content request unit requests content by using the advertiser identification key, the advertiser phone number, the search keyword, the product subscription information, and the user phone number when it is checked that the call is clicked by the click check unit. The information storage DB stores uniform resource identifiers (URI) information. The URI acquisition unit may receive URI information from the information storage DB using the advertiser identification key, the advertiser telephone number, the search keyword, the product subscription information, and the user telephone number provided from the content request unit, Lt; / RTI > The display control unit displays the corresponding content on the smartphone of the user using the URI information. The information delivery unit transmits information including the advertiser identification key, the user telephone number, and the business telephone number. The telephone connection unit establishes telephone connection between the user and the advertisement week using the advertiser identification key, the user telephone number, and the business telephone number received from the information transmission unit. After the telephone connection between the user and the advertisement week is performed by the telephone connection unit, the call result return unit returns the advertiser identification key, the call success rate, the call length, and the call duration information according to the telephone connection.

In one embodiment, the click check unit and the content request unit may be configured in an application program interface (API) and provided in the portal site.

In one embodiment, the URI acquisition unit, the display control unit, and the information transfer unit may be provided in a content management server that manages content through at least one of operations of inquiring, registering, modifying, and deleting content.

In one embodiment, the content management server can issue an ID and a password to a plurality of sub-operators operating a service, set rights of a master operator capable of managing a member, and store operator basic information in an information storage DB .

In one embodiment, the telephone connection unit and the call result return unit may be configured in an application program interface (API) and provided in an intelligent network service switching center (SSP).

In one embodiment, the content management server may further include a storage control unit for storing the value returned from the intelligent network service exchange in the information storage DB.

According to another aspect of the present invention, there is provided a pre-call advertisement content providing system including a telephone number input unit, a content request unit, an information delivery unit, a telephone connection unit, and a call result return unit. The telephone number input unit receives the user's telephone number on the PC to use the call. The content request unit requests content using an advertiser identification key, an advertiser phone number, a search keyword, product subscription information, and a user phone number. The information delivery unit transmits information including an advertiser identification key, a user telephone number, and a business telephone number. The telephone connection unit provides the contents of the advertiser to the user using the information transmitted from the information delivery unit, and then connects the telephone to the user. The call result returning unit returns the advertiser identification key, call success / failure information, call length, and talk time information.

In one embodiment, the telephone number input unit and the content request unit may be configured in an application program interface (API) and provided in the portal site.

In one embodiment, the telephone connection unit and the call result return unit may be configured in an application program interface (API) and provided in an intelligent network service switching center (SSP).

In one embodiment, the information delivery unit may be provided in a content management server that manages content through at least one of operations of inquiring, registering, modifying, and deleting content.

In one embodiment, the content management server can issue an ID and a password to a plurality of operators who operate a service, set rights of a master operator capable of managing a member, and store operator basic information in an information storage DB.

In one embodiment, the content management server may further include a storage control unit for storing the value returned from the intelligent network service exchange in the information storage DB.

According to the pre-call advertisement content providing method and the system for performing the pre-call advertisement content service, the user who makes a phone call with the company using the smart phone can expose the advertisement content using the pre-call advertisement content providing service. That is, a user who clicks a phone number that is exposed according to an information search result on a portal site accessed through a mobile browser can expose advertisement contents designated or registered by a corresponding company when a call is connected. Accordingly, it is possible to reduce the administrative burden on the business by allowing the user who is the call origin to bear the data cost due to the advertisement contents provision, and to provide the advertisement contents with higher quality to the user .

FIG. 1 is a block diagram illustrating a pre-call advertisement content providing system according to an embodiment of the present invention. Referring to FIG.
2 is an image for explaining account registration of a sub-manager by a main manager of a pre-call advertisement content providing system.
3 is an image for explaining member registration by a sub-manager of the pre-call advertisement content providing system.
4 is an image for explaining content deletion by the sub-manager of the pre-call advertisement content providing system.
5 is an image for explaining content application by a sub-manager of a pre-call advertisement content providing system.
6 is an image for explaining content modification and registration by a sub-manager of a pre-call advertisement content providing system.
7 is an image for explaining content approval by a sub-manager of a pre-call advertisement content providing system.
8 is an image for explaining statistical management by a sub-manager of a pre-call advertisement content providing system.
9 is a block diagram illustrating the portal site, the content management server, and the service switching system (SSP) shown in FIG.
10 is a flowchart illustrating a pre-call advertisement content providing method using the pre-call advertisement content providing system shown in FIG.
11A is an image for explaining an example of a screen displayed on a user's smartphone according to a search of a user.
11B is an image for explaining an example of a first advertisement screen displayed on a user's smartphone according to a click of a user's call button.
11C is an image for explaining an example of a second advertisement screen displayed on the user smartphone subsequent to the first advertisement screen.
11D is an image for explaining an example of a third advertisement screen displayed on the user smartphone subsequent to the second advertisement screen.
11E is an image for explaining an example of a call screen displayed on the user smartphone after the third advertisement screen is displayed.
12 is a block diagram illustrating a pre-call advertisement content providing system according to another embodiment of the present invention.
13 is a flowchart illustrating a pre-call advertisement content providing method using the pre-call ad content providing system shown in FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will now be described in more detail with reference to the accompanying drawings. The present invention is capable of various modifications and various forms, and specific embodiments are illustrated in the drawings and described in detail in the text. It should be understood, however, that the invention is not intended to be limited to the particular forms disclosed, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

As used herein, the following terms and variations thereof have the meanings set forth below, unless the context clearly dictates otherwise.

"Configured" means configured, introduced, implemented, or programmed to perform any process, function, step, or routine, as well as combinations thereof.

The word " comprises "and variations thereof, such as" comprising ", are not intended to exclude other additions, components, integers or steps. The term "above " and similar references used herein should be construed to cover both the singular and the plural, unless the context clearly indicates otherwise. The word "exemplary" is used herein to mean "serving as an example, instance, or illustration. &Quot; Any embodiment or embodiment described herein as "exemplary " is not necessarily to be construed as preferred or advantageous over other embodiments or implementations. Similarly, the term "embodiment" does not require all embodiments to include the described features, effects or modes of operation.

Also, unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries are to be interpreted as having a meaning consistent with the contextual meaning of the related art and are to be interpreted as either ideal or overly formal in the sense of the present application Do not.

FIG. 1 is a block diagram illustrating a pre-call advertisement content providing system according to an embodiment of the present invention. Referring to FIG. Particularly, it is explained that a search is made on a smart phone, thereby providing advertisement contents before a call.

Referring to FIG. 1, a user accesses a portal site 200 using a smartphone 100 owned by the user and performs a search operation. If the user desires to make a phone call to a company derived according to the search, do. For example, such a search operation can be performed when a company is searched through an Internet search for a place reservation such as a reservation for a restaurant.

As the user clicks the call to talk with a specific company searched on the portal site accessed by the mobile browser, the portal site 200 searches the portal site for the advertiser identification key, advertiser phone number, search keyword, product subscription information, And requests the content management server 300 (CMS) for advertisement contents corresponding to the vendor using the parameter. In this embodiment, the advertisement contents may be promotional information provided by the advertiser, map information of the business, menu information, discount coupons, or the like.

If the advertisement content is present, the content management server 300 uses the information delivered from the portal site 200 to transmit a resource identifier (URI) information corresponding to the advertisement content in the information storage DB 400 Lt; / RTI > At this time, the URI information is stored in the information storage DB 400. Here, the URI is a term including a URL (Uniform Resource Locator) and a URN (Uniform Resource Name).

The URL points to the actual network path and is used to access resources on the network. The first part of the URL is mostly http, often ftp or mailto. However, there are restrictions on the resources that can be searched through the URL. It is possible to retrieve only a searchable resource from a computer.

On the other hand, a URN is persistent and unique to a resource. It exists to provide an independent name to the site. This is defined in RFC 2141 (http://www.ietf.org/rfc/rfc2141.txt).

Then, the content management server 300 requests the user's telephone number to the data server (D / S) of the mobile communication company using the URI information obtained from the information storage DB 400, To the user.

Then, the content management server 300 transmits the information such as the advertiser identification key, the user telephone number, and the business telephone number to the service switching point SSP (Service Switching Point). The service switching system (SSP) is an exchange system for connecting a service user and an intelligent network. The service switching system (SSP) recognizes an IN service call from a call from a service user and performs a call processing function to notify the call to the service control system. In addition, the service switching system (SSP) performs a call control function (CCF), a call control agent function (CCAF), and a service switching function (SSF). In this embodiment, when the mobile communication network provider includes the intelligent network service switch 500 (SSP), information such as the advertiser identification key, the user telephone number, and the business telephone number is transmitted to the intelligent network service switch 500 (SSP) The information such as the advertiser identification key, the user telephone number, and the business telephone number may be transmitted to the Unified Messaging System (UMS) when the mobile communication network provider has the Unified Messaging System (UMS).

The integrated messaging system is a system for integrating and managing messages such as e-mail, wired and wireless telephones, and is a two-way communication service in which users can send and receive messages regardless of differences in communication systems by integrating various messages into one data . Voice communication and data communication have evolved based on different technologies. However, as new technologies such as VoIP (Voice over Internet Protocol) have been developed, it has become difficult to distinguish between voice communication and data communication. The Unified Messaging System (UMS) is emerging.

The unified messaging system stores messages such as text, voice, short message service (SMS), facsimile, and e-mail in one logical mailbox regardless of the communication environment of the sender, . With UMS, communication efficiency can be greatly improved by checking messages using various communication methods regardless of time and place. It is also an infrastructure technology that enables Internet telephony service. (Text to speech), text-to-fax (TTF), text to speech, speech recognition (SR) reader: recognition of optical character recognition, facsimile, etc., and conversion to data) is a key element technology required for UMS.

Then, when the user clicks a call button on his / her smartphone using the information received from the content management server 300, the user makes telephone connection between the user and the advertisement week. At this time, when the telephone call is made between the user and the advertisement week, the telephone call fee is borne by the user who is the calling party. By charging the user of the telephone call fee, the burden on the management of the advertiser can be reduced.

Then, the service switching system (SSP) 500 returns the advertiser identification key, call success / failure, call length, talk time, and the like to the content management server 300.

In the content management server 300, the value returned from the service switching system (SSP) 500 is stored in the information storage DB 400. The information such as the advertiser identification key, the success or failure of the call, the call length, and the call time stored in the information storage DB 400 can be used for a cost adjustment when an advertiser uploads the advertisement content and performs a pre- It can act as a barometer.

As described above, the user using the smartphone can use the pre-call advertisement content providing service to expose the advertisement content. That is, a user who clicks a phone number that is exposed according to an information search result on a portal site accessed through a mobile browser can expose advertisement contents designated or registered by a corresponding company when a call is connected.

Accordingly, it is possible to easily and easily provide the pre-call advertisement contents providing service anytime and anywhere on a mobile basis.

In addition, since a service for providing advertisement content before a call is performed on a mobile basis, a pre-call advertisement service can be used in any mobile phone capable of a browser, regardless of the operating system or model of the smartphone.

In addition, since the service is provided under the search base of the portal site, the accessibility of the user can be enhanced, and the ripple effect of the advertisement is also excellent.

Hereinafter, operations for account registration, member registration, content management, and the like performed in the pre-call advertisement content providing system according to the present invention will be briefly described.

2 is an image for explaining account registration of a sub-manager by a main manager of a pre-call advertisement content providing system.

Referring to FIG. 2, the main manager issues an ID and a password to N sub-operators who operate the service, sets rights to manage members such as an advertiser, and stores basic information. There are two sub-administrators illustrated in FIG. 2, and the respective sub-administrators are Hong Kil Dong and Sung Chun Hyang. And stores and manages the IDs, passwords, registration dates, etc. of each of the sub-administrators. When an account registration of a new sub-manager is required, the main manager registers a new sub-manager through a procedure of writing a name, an ID, and a password of the person in charge by clicking an account registration button.

In FIG. 2, the main manager has registered the account of the sub-manager. However, the main manager can inquire the account of the sub-manager, modify the account of the sub-administrator, or delete the account of the sub-administrator.

3 is an image for explaining member registration by a sub-manager of the pre-call advertisement content providing system.

Referring to FIG. 3, when a member such as an advertiser is recruited by a sub-manager, the sub-manager proceeds a process of issuing an account of the member, that is, a name, an ID, and a password of a contact person of the corresponding advertiser. Accordingly, a new member managed by the sub-manager receives an account as an advertiser of the advertisement content providing system before the call.

In FIG. 3, the sub-manager has described the registration of the member's account, but the sub-manager can view the account of the member, modify the account of the member, or delete the account of the member. Further, the sub-manager may manage the advertisement contents corresponding to the member.

4 is an image for explaining content deletion by the sub-manager of the pre-call advertisement content providing system.

4, when the sub-manager clicks a content management button (shown in FIG. 3) to manage the advertisement content corresponding to the member, the sub-manager displays the image corresponding to the content, the name of the content, the tag, Information on the application status of the content, the date of registration, and the like. In FIG. 4, two contents are registered corresponding to the line number of the member, < 010-112-3133 >, and among them, the content named &quot; Autumn field cosmos &quot; is in check and is in an unapplied state, The contents of the name are displayed as information indicating that the inspection has been completed and not yet used. Here, information indicating that inspection is underway is displayed before inspection, and information indicating completion of inspection is displayed after completion of inspection.

The sub-manager can check each of the contents and set it as a service application, modify it, or delete it.

5 is an image for explaining content application by a sub-manager of a pre-call advertisement content providing system.

Referring to FIG. 5, the sub-administrator can apply content to a content named &quot; Bongbap &quot;, which is the content of a member corresponding to the displayed line number < 010-112-3133 & Accordingly, in the future, when the user of the member company clicks the call through the Internet search, contents called &quot; Bongbap> &quot; may be provided to the user smart phone before the call service is performed.

6 is an image for explaining content modification and registration by a sub-manager of a pre-call advertisement content providing system.

Referring to FIG. 6, the sub-manager modifies and registers content by modifying the name of the content named &quot; Autumn Field Cosmos &quot;, which is the content of the member corresponding to the line number < 010-112-3133 & can do. In addition, content that may be displayed on the user's smartphone, for example, one or more advertisement screens, may be attached.

In the present embodiment, the sub-manager writes the name of the content or the tag name, but the member may directly write the name of his / her own content or write the tag name.

7 is an image for explaining content approval by a sub-manager of a pre-call advertisement content providing system.

Referring to FIG. 7, an advertisement screen is displayed on the left side of the content registered by a member of the advertisement content providing system before a call, and a name, a business type, a business type detailed information, a line number, a name, Registration date, etc. are displayed. In this embodiment, the content requested by the member to register is the home restaurant, and the business type or business type is restaurant business, the detailed business type is the iron plate, and the line number is < 010-123-1234 >. The status of the content is being checked, and the registration date is February 12, 2012.

The sub-manager may approve or reject the content. The requirements for approval can be managed separately by the sub-manager or the main manager, and the reason for the submission can be written by the sub-manager or the main manager. If the content is rejected, the member requesting registration of the content may request re-registration after overcoming the refusal by referring to the reason for the refusal.

8 is an image for explaining statistical management by a sub-manager of a pre-call advertisement content providing system.

Referring to FIG. 8, in response to a request from a sub-manager, a call time, a call success rate, a call length, a total number of calls, a number of transferred calls, etc. according to a telephone connection between a user and a member are displayed corresponding to contents registered by a specific member.

In this embodiment, the call is successfully completed at 12:31 on December 3, 2011, the call length is 121 seconds, and the remaining number of calls is 99 times. Also, on December 3, 2011, the call at 14:16 indicates failure. Also, the call succeeded at 15:27 on December 4, 2011, the call length is 62 seconds, and the remaining number of calls is 98.

FIG. 9 is a block diagram for explaining the portal site 200, the content management server 300, and the service switching system (SSP) 500 shown in FIG.

Referring to FIGS. 1 and 9, the portal site 200 includes a click check unit 210 and a content request unit 220. The click check unit 210 and the content request unit 220 may be an API (Application Program Interface) provided by the content management server 300 and provided to the portal site 200.

The click check unit 210 checks whether the user clicks a call on the portal site 200 displayed on the smartphone and provides a check result to the content request unit 220. [

If the click check unit 210 determines that the call is clicked, the content request unit 220 transmits the content management request to the content management unit 210 using parameters such as an advertiser identification key, an advertiser phone number, a search keyword, product subscription information, And requests it to the server 300.

The content management server 300 includes a URI acquisition unit 310, a display control unit 320, an information transfer unit 330, and a storage control unit 340. The content management server 300 includes the URI acquisition unit 310, the display control unit 320, the information transfer unit 330 and the storage control unit 340. However, For the sake of convenience of explanation, those who logically distinguished are not classified by hardware.

The URI acquisition unit 310 retrieves URI information from the information storage DB 400 using the information transferred from the portal site 200 when advertisement contents are present.

The display control unit 320 displays the contents to the user using the URI information.

The information delivery unit 330 delivers information including the advertiser identification key, the user telephone number, and the business telephone number to the service switching system (SSP) 500.

The storage control unit 340 stores the value returned from the service switching system (SSP) 500 in the information storage DB 400.

The service switching system (SSP) 500 includes a telephone connection unit 510 and a call result return unit 520. The telephone connection unit 510 and the call result return unit 520 may be an API (Application Program Interface) configured by the content management server 300 and provided to the service switching system (SSP)

The telephone connection unit 510 establishes telephone connection between the user and the advertisement week using the information received from the content management server 300. At this time, when the telephone call is made between the user and the advertisement week, the telephone call fee is borne by the user who is the calling party. By charging the user of the telephone call fee, the burden on the management of the advertiser can be reduced.

The call result returning unit 520 returns the advertiser identification key, call success / failure, call length, talk time, and the like to the content management server 300. Information such as the returned advertiser identification key, call success rate, call length, and call duration may act as a barometer for cost development when an advertiser uploads advertisement contents in the future and performs a pre-call advertisement content providing service for a certain period of time.

10 is a flowchart illustrating a pre-call advertisement content providing method using the pre-call advertisement content providing system shown in FIG. 11A is an image for explaining an example of a screen displayed on a user's smartphone according to a search of a user. 11B is an image for explaining an example of a first advertisement screen displayed on a user's smartphone according to a click of a user's call button. 11C is an image for explaining an example of a second advertisement screen displayed on the user smartphone subsequent to the first advertisement screen. 11D is an image for explaining an example of a third advertisement screen displayed on the user smartphone subsequent to the second advertisement screen. 11E is an image for explaining an example of a call screen displayed on the user smartphone after the third advertisement screen is displayed.

Referring to FIG. 10, it is checked whether or not the user clicks a call on the portal site displayed on the smartphone (step S102). For example, as shown in FIG. 11A, when a user searches for a national restaurant in a portal using a smartphone, information corresponding to a search result is displayed. The information displayed includes business name, address, landline number, map, and directions information. Additionally, a call button is further displayed. When the above-mentioned call button is displayed, it is possible to correspond to a company that has applied for a call service according to the present invention. The user can receive the advertisement contents provided by the company by clicking the call button among the found business information. At this time, the communication fee for the delivery of the advertisement contents, for example, the data communication fee, may be borne by the advertiser. Accordingly, the user side receiving the advertisement contents can receive the advertisement contents of higher quality without additional data communication fee.

10, and requests the portal site to the content management server 300 using parameters such as the advertiser identification key, the advertiser phone number, the search keyword, the product subscription information, and the user phone number in step S102 (step S104).

Next, it is checked whether or not the advertisement contents are present (step S106).

If it is checked in step S106 that the advertisement content is present, the content management server 300 generates a uniform resource identifier (URI) information corresponding to the advertisement content in the information storage DB using the information passed from the portal site (Step S108).

The content management server 300 requests the user's telephone number to the data server (D / S) of the mobile communication company using the URI information obtained from the information storage DB 400, To the user (step S110).

The content management server 300 transmits information including an advertiser identification key, a user telephone number, and a business telephone number to a service switching point (SSP) (step S112).

The integrated messaging system 500 delivers the information including the advertiser identification key, the user telephone number, and the business telephone number to the user (step S114). For example, a first advertisement screen of a company as shown in FIG. 11B is provided, and then a second advertisement screen as shown in FIG. 11C is provided. Then, as shown in FIG. 11D, to provide. Next, the representative telephone number of the company is provided as shown in FIG. 11E, and the user's call request is awaited. The representative telephone number of the business as shown in FIG. 11E may be stored in the smartphone of the user according to the user's operation, or a call connection request may be made.

In the present embodiment, three advertisement screens are displayed. However, one advertisement screen may be displayed, or two advertisement screens or four or more advertisement screens may be displayed.

Also, in the present embodiment, it has been described that the still pictures are displayed, but the moving pictures alone or the moving pictures and the still pictures may be mixed and displayed. When the advertisement screens are received, the additional data communication fee is borne by the advertiser but is not burdensome to the user. Therefore, the user receiving the advertisement content can receive the advertisement content of higher quality without additional data communication charge. For example, when the advertiser is a restaurant, since various menu related information provided by the restaurant can be received through a large number of advertisement screens, menu selection can be considered when reserving a restaurant, .

10, and it is checked whether or not the call button is clicked (step S116).

If it is checked in step S116 that the call button is clicked, the service switching system (SSP) 500 makes telephone connection between the user and the advertisement week using the information received from the content management server 300 (step S118). At this time, when the telephone connection between the user and the advertisement week is made, the user can bear the call fee for the telephone connection. As a result, the burden on the free call can be reduced, thereby reducing the administrative burden.

Then, the service switching system (SSP) 500 returns the advertiser identification key, the call success or failure, the call length, and the call duration to the content management server 300 (step S120).

Then, the content management server 300 stores the value returned from the service switching system (SSP) 500 in the information storage DB 400 (step S122). The information such as the advertiser identification key, the success or failure of the call, the call length, and the call time stored in the information storage DB 400 can be used for a cost adjustment when an advertiser uploads the advertisement content and performs a pre- It can act as a barometer.

In the foregoing, it has been described that the pre-call advertisement content providing service is based on a mobile browser such as a smart phone. However, the pre-call advertisement content providing service may provide the pre-call advertisement content even if the search is performed on a computer basis.

12 is a block diagram illustrating a pre-call advertisement content providing system according to another embodiment of the present invention. Particularly, it is explained that searching is performed on a PC to provide advertisement contents before a call. For convenience of description, the reference numerals shown in the pre-call advertisement content providing system shown in FIG. 12 denote the same reference numerals as those given to the pre-call advertisement content providing system shown in FIG.

Referring to FIG. 12, a user accesses the portal site 200 through a computer connected to the Internet in a wired manner, performs a search operation, and then clicks a call when the user desires to make a telephone call to a company derived according to the search. For example, such a search operation can be performed when a company is searched through an Internet search for a place reservation such as a reservation for a restaurant. At this time, for the call, the portal site 200 receives the user's telephone number.

Then, the portal site 200 requests the contents management server 300 for advertisement contents corresponding to the corresponding company using the parameters such as the advertiser identification key, the advertiser telephone number, the search keyword, the product subscription information, and the user telephone number.

When content is requested from the portal site 200, the content management server 300 delivers information such as an advertiser identification key, a user phone number, and a business phone number to the intelligent network service switch 500.

The content management server 300 may use the information received from the content management server 300, for example, an advertiser identification key, a user telephone number, a business telephone number, Provide to smart phone, connect phone between user and company. The content provided through the pre-call advertisement content providing service may include menu information, discount information, discount coupon, and the like provided by the vendor. Through this procedure, the user can make a reservation for a meal while informing the date, the number of persons, the menu, and the like through telephone conversation with the business.

The intelligent network service changer 500 returns the advertiser identification key, the success or failure of the call, the call length, and the talk time to the content management server 300.

The content management server 300 stores the value returned from the intelligent network service switch 500 in the information storage DB 400.

As described above, when a user using a computer wants to make a call through his / her smart phone, the user can be exposed to the advertisement content of the company through the advertisement content providing service before the call. That is, as the user clicks on the telephone number exposed according to the information search result on the portal site accessed through the Internet-connected computer in the priority method, a window for inputting the user's telephone number is displayed and the user's own telephone number is input , It is possible to expose the advertisement contents designated or registered by the company before the call connection.

Accordingly, after a search operation is performed through a computer connected to the Internet in a wired manner, the user attempts to establish a telephone connection with the user's own smartphone, and the content registered or designated by the business is checked on the user's own smart phone The user can use the pre-call advertisement content providing service.

In addition, since a service for providing advertisement content before a call is performed on a mobile basis, a pre-call advertisement service can be used in any mobile phone capable of a browser, regardless of the operating system or model of the smartphone.

In addition, since the service is provided under the search base of the portal site, the accessibility of the user can be enhanced, and the ripple effect of the advertisement is also excellent.

13 is a flowchart illustrating a pre-call advertisement content providing method using the pre-call ad content providing system shown in FIG.

12 and 13, it is checked whether or not the user clicks a call on the portal site displayed on the user's PC 110 (step S202). At this time, the user has the smartphone 100.

If it is checked in step S202 that the call is clicked, it is checked whether or not the smart phone number of the user is written through the telephone number input unit (not shown in Fig. 12) (step S204). In the present embodiment, the telephone number input unit may be displayed in a separate pop-up window when a user accesses the portal site through a PC connected to a wired Internet and clicks a call button on the portal site. The telephone number input unit may be configured with an application program interface (API) and provided to the portal site.

If it is checked in step S204 that the smartphone phone number of the user is written, the portal site is connected to the content management server 300 using parameters such as an advertiser identification key, an advertiser phone number, a search keyword, product subscription information, (Step S206).

Next, it is checked whether or not the advertisement contents are present (step S208).

If it is determined in step S208 that the advertisement content exists, the content management server 300 transmits information including an advertiser identification key, a user phone number, and a business phone number to a service switching point (SSP) 500 (Step S210).

The integrated messaging system 500 provides the contents to the user using the information including the advertiser identification key, the user telephone number, and the business telephone number (step S212). For example, a first advertisement screen of a company as shown in FIG. 11B is provided, and then a second advertisement screen as shown in FIG. 11C is provided. Then, as shown in FIG. 11D, to provide. Next, the representative telephone number of the company is provided as shown in FIG. 11E, and the user's call request is awaited. The representative telephone number of the business as shown in FIG. 11E may be stored in the smartphone of the user according to the user's operation, or a call connection request may be made.

Then, the telephone of the user and the advertisement week is connected (step S214)

Then, a check is made to see if a call is permitted by clicking a call permission button by the user (step S216).

If it is checked in step S214 that the call connection is checked, the service switching system (SSP) 500 returns the advertiser identification key, call success / failure, call length, and talk time to the content management server 300 (step S218).

Then, the content management server 300 stores the value returned from the service switching system (SSP) 500 in the information storage DB 400 (step S220).

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the present invention as defined by the following claims. You will understand.

As described above, according to the present invention, a user who makes a phone call with a company using a smartphone can expose advertisement contents using a pre-call advertisement content providing service. That is, a user who clicks a phone number that is exposed according to an information search result on a portal site accessed through a mobile browser can expose advertisement contents designated or registered by a corresponding company when a call is connected. Accordingly, it is possible to reduce the administrative burden on the business by allowing the user who is the call origin to bear the data cost due to the advertisement contents provision, and to provide the advertisement contents with higher quality to the user .

100: Smartphone 200: Portal site
210: Click check unit 220: Content request unit
300: Content management server 310: URI acquisition unit
320: display control unit 330:
340: storage control unit 400: information storage DB
500: intelligent network service exchanger 510: telephone connection
520: Call result return unit

Claims (16)

Checking whether a user clicks a call on a portal site displayed on a smartphone;
The portal site requesting advertisement contents to the contents management server using the advertiser identification key, the advertiser telephone number, the search keyword, the product subscription information, and the user telephone number when the call is checked to be clicked;
When the advertisement contents are present, the contents management server obtains uniform resource identifiers (URI) information from the information storage DB using the information delivered from the portal site.
The content management server displaying the content to the user at the D / S using the URI information fetched from the information storage DB;
The content management server includes: transmitting information including an advertiser identification key, a user telephone number, and a business telephone number to a service switching point (SSP);
The intelligent network service exchange using the information received from the content management server comprises the steps of: establishing a telephone connection between a user and an advertisement week; And
Wherein the intelligent network service switch comprises: returning an advertiser identification key, call success / failure, call length, and talk time to a content management server. The method as claimed in claim 1, further comprising the step of the content management server storing the advertiser identification key, the call success or failure, the call length, and the talk time returned from the intelligent network service exchange in the information storage DB The method comprising the steps of: A click check unit for checking whether a user clicks a call on a portal site displayed on a smartphone;
A content request unit for requesting contents using the advertiser identification key, the advertiser telephone number, the search keyword, the product subscription information, and the user telephone number when it is checked that the call is clicked by the click check unit;
An information storage DB for storing uniform resource identifiers (URI) information;
The URI information retrieving unit retrieves URI information from the information storage DB using the advertiser identification key, the advertiser telephone number, the search keyword, the product subscription information, and the user telephone number, An acquisition unit;
A display control unit for displaying the content on the smartphone of the user using the URI information;
An information delivery unit for delivering information including the advertiser identification key, the user telephone number, and the business telephone number;
A telephone connection unit for establishing telephone connection between a user and an advertisement week using the advertiser identification key, the user telephone number, and the business telephone number received from the information transmission unit; And
And a call result returning unit for returning an advertiser identification key, a call success rate, a call length, and call time information according to a telephone connection after the telephone connection between the user and the advertisement week is performed by the telephone connection unit, . 4. The system as claimed in claim 3, wherein the click check unit and the content request unit comprise an application program interface (API) and are provided in the portal site. The content management server according to claim 2, wherein the URI acquisition unit, the display control unit, and the information transfer unit are provided in a content management server that manages content through at least one of operations of inquiring, registering, modifying, and deleting content Pre-call advertisement content provision system. The content management server according to claim 5, wherein the content management server issues an ID and a password to a plurality of sub-operators operating a service, sets rights of a master operator capable of managing a member, and stores operator basic information in an information storage DB Wherein the pre-call advertisement contents providing system comprises: 4. The method according to claim 3, wherein the telephone connection unit and the call result return unit are provided in an intelligent network service switch (SSP), comprising an application program interface (API) system. 8. The system as claimed in claim 7, wherein the content management server further comprises a storage control unit for storing a value returned from the intelligent network service exchange in the information storage DB. Inputting a user telephone number by a user in a portal site displayed on a PC to use a call;
Requesting advertisement content from the portal site to a content management server using an advertiser identification key, an advertiser phone number, a search keyword, product subscription information, and a user phone number;
The content management server includes: transmitting information including an advertiser identification key, a user telephone number, and a business telephone number to a service switching point (SSP);
Providing the content of the advertiser using the information received from the content management server and then dialing the user; And
Wherein the intelligent network service switching system comprises: returning to the content management server an advertiser identification key, success or failure of call, call length and talk time. 10. The method of claim 9, wherein the content management server further comprises storing the advertiser identification key, the call success / absence, the call length, and the talk time returned from the intelligent network service exchange, / RTI &gt; A telephone number input unit for allowing a user to input a user telephone number on a PC to use a call;
A content request unit for requesting content using an advertiser identification key, an advertiser phone number, a search keyword, product subscription information, and a user phone number;
An information transmitting unit for transmitting information including an advertiser identification key, a user telephone number, and a business telephone number;
A telephone connection unit for providing contents of the advertiser to the user using the information transmitted from the information transmission unit and then making telephone connection; And
And a call result returning unit for returning an advertiser identification key, call success / failure information, call length, and call time information. 12. The system as claimed in claim 11, wherein the telephone number input unit and the content request unit are configured in an application program interface (API) and are provided in the portal site. 12. The method as claimed in claim 11, wherein the telephone connection unit and the call result return unit are provided in an intelligent network service switch (SSP), comprising an application program interface (API) system. 12. The system as claimed in claim 11, wherein the information delivery unit is provided in a content management server that manages content through at least one of operations of inquiring, registering, modifying, and deleting content. 15. The content management system of claim 14, wherein the content management server is configured to issue an ID and a password to a plurality of operators who operate a service, set rights of a master operator capable of managing a member, and store operator basic information in an information storage DB Wherein the pre-call advertisement content providing system comprises: 12. The system as claimed in claim 11, wherein the content management server further comprises a storage control unit for storing the value returned from the intelligent network service exchange in the information storage DB.

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